why is social proof more affective than facebook ads
How to Reuse Facebook Ads With The Most Social Proofone of the most powerful assets that you,have is
Updated on Jan 05,2023
How to Reuse Facebook Ads With The Most Social Proof
one of the most powerful assets that you,have is a facebook advertiser is an ad,that gets a lot of engagement shares,likes comments all that creates what we,call social proof and really it builds,trust with the people that you're trying,to reach it shows them that there's been,a positive response to what you're,putting out there and it really helps,create a more effective ad now the thing,is when Facebook advertisers try to,reuse those ads oftentimes they lose all,of those likes shares and comments all,of the social proof so in this video I,want to show you how to use that same,high performing ad against new audiences,without losing all that social proof on,the ad that did really well okay so by,way of reminder the problem that we're,trying to solve is that when we have an,ad doing really well and we want to use,on other audiences we try to duplicate,it we're going to lose all those,comments and shares so I'm going to walk,you through step by step how to get,around this pretty simple fix but it,starts with creating what's called a,dark post now in order for this tactic,to work you have to create a dark post,I'm not going to go through that in this,video but essentially it's creating a,post that's just not public or published,on your page so I'll link out to a,resource for how to do that but you need,to create a dark post that's what this,is and really what that allows you to do,is split test against different,audiences you use a tool about espresso,you're naturally using dark posts that's,what we're dealing with here okay so,step one is to find that ad that's,working really well for you and we need,to find the permalink so find the URL,where this ad live or maybe more,accurately where this dark post with so,to do that click on the ad click Edit,now we're going to click this little,icon with the arrow in a box,and scroll down to Facebook post with,common you'll see that this loads up the,ad can see that I have some good,engagement here some good comments and,conversation I want to reuse that so,select the entire URL and I would,recommend putting it into a notepad or,something that's just easier to,manipulate text and then what you're,looking for is the post Ivey and it come,after this little folder here post to,grab this number all the way up to the,question mark and then copy it you're,going to use that in a later step now,the next step is to go and create a new,act just like you're used to doing for,your normal Facebook and I choose,whatever objective makes the most sense,I'm going to choose traffic just for the,sake of simplicity and then click,continue now you can go through and,choose a new audience here just like you,would as you're building a normal,Facebook ad campaign but I just want to,get to the point before the next step is,to go down to the ad section and then,click this option use existing post,normally you'd be creating a new ad and,using one of these options of carousel,and image of video etc but in this case,we're going to be using existing posts,if you can see that there's some quick,ways to grab page posts that have run,before but I'm going to click enter post,ID to find the exact ad that we need,remember in the last step I grabbed that,post ID from the URL so paste it in here,and click Submit and voila it appears,right here you can scroll down and see,that the same reactions the same,comments are still there now the beauty,of this is I can go back to the ad set,and I can start to choose a new audience,I can segment that audience I can just,run on totally new location but the,creative that ad that I'm going to use,is the same one with the same engagement,social proof that we had before so,that's it so remember you need to start,with creating a dark coat then find the,URL of that dark post and then you're,going to locate the post id create a new,ad,select existing posts and then enter,your posts ID that's it you can do this,as many times as you'd like for new,campaigns when you add sets and again,the beauty is that you can take that,social proof and carry it with you,wherever you go and whatever your,audience is you want to test down
The above is a brief introduction to why is social proof more affective than facebook ads
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why is social proof more affective than facebook ads catalogs
- The Social Proof Principle The Six Principles of Influence
- How to Duplicate Facebook Ads and Keep the Social Proof (2021 update)
- Why You Should Add Social Proof to Your Social Media Advertisements
- Facebook Ads On Steroids (Social Proof Strategy)
- Tutorial: How to Reuse Facebook Ads With Social Proof - TribeTalk EP 78
- How To Use The Same Existing POST ID To Increase Facebook Social Proof | Facebook Ads Tutorial 2022
- Facebook Ads: Use Social Proof for Better Results
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