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Create A YouTube Short Video Ads Campaign on Google Ads

so in this video i'm going to show you,how to create a youtube short so let me,start from the beginning so you can see,this this is for a youtube short,ad,or shorts whatever they call them so,first thing you're going to do is go,into your adwords campaign this is,google ads you're gonna go to video,campaigns or,start a new campaign,okay it's a little different it's not,perfect yet but that'll change over time,i'm just showing you guys how to do it,right away i'm just going to go campaign,without guidance i'm going to click on,video here,i'm going to leave this all the same,custom video campaign and then i'm going,to hit continue okay we're going to call,this bladder,okay i'm gonna put twenty dollars,campaign,i'm gonna go hundred on this,actually what i wanna do i'm gonna go,daily,i'm just gonna do daily here,okay,then you can go down here i don't like,playing on the display network i'm,taking the display network off and then,i am in a target my target audience is,arizona i already have that in here,okay language english that's fine and,then you go here on your inventory type,you're gonna leave that as is,exclude okay you can exclude i like to,include,embedded videos or live streaming,also games so things like that i will,exclude but since we're doing a youtube,short,campaign,i'm going to show you how to do that,okay here's the video it is a short ad,you have to grab,over here that's all i do on this,account are shorts so i'm gonna grab one,of those videos,okay and,i'm gonna put skippable,now this is the key when you are running,these shorts,you have to go under,the devices,right here,click on the device,set a target,you need to target mobile phones okay,that is key right now to running ads is,you need to target this mobile phone,only,and,um,demographics,for this one,i want female,i'm gonna leave that there,okay,and grab a landing page,simple,and then,normally you'll want to add in,uh utm for tracking,perfect,i just put 20 cents you can put what you,want there if you,like it and,that's it,quick campaign,that's normal usually i always get a,couple of screw-ups,now i'm not doing a lot of targeting,usually i go in a lot more detail on,targeting do remarketing or lookalike,audiences,i might pick specific videos but that is,how you create a short,video ad,so let me know if you have questions,that's it

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Small Channels: Hurry... Post YouTube SHORTS ASAP!

so okay so if you're not posting YouTube,shorts by 2023 you're gonna you're just,gonna miss the boat that's why in this,video I'm going to explain why you as a,YouTube Creator should be posting,YouTube shorts and I'm gonna give you,some tips on how you can get started,right away after this video you can just,hit the ground running we'll talk about,that in a minute but I know that many of,you are still skeptical about YouTube,shorts let's just look at the facts,YouTube is winning the fight against,Tick Tock shorts just passed Tick Tock,reaching 1.5 billion active users while,Tick Tock just crossed the billion two,YouTube is going all in on shorts they,recently announced expanded monetization,options new features profit sharing for,creators in a massive music library and,if this wasn't already enough to,convince you that YouTube shorts are,here to stay and they're going somewhere,um there's some news directly from,YouTube but first let's just answer this,question why should you as a Creator,start posting YouTube shorts today day,and the truth is they're overpowered,right now YouTube shorts have insane,discoverability helping creators do in,months what used to take them years like,my friend Jenny who showed me her,Channel back in January when she had,less than 200 subscribers and look at,the graph her small YouTube channel blew,up in a matter of months just from,posting shorts the crazy part is I only,uploaded one short in September but,after my Chipotle video blew up people,went and watched my other videos and now,she's at over 70 000 subscribers and,this is just one example of many small,and big creators experiencing this rapid,growth right now YouTube shorts are like,the wild wild west wild wild west,it's late they have insane opportunity,in low competition leading to faster,growth invisibility for creators who,start now but it won't last forever as,more creators catch on to the value of,shorts and in 2023 when advertisers,start investing heavily into ads and,more creators start to turn from other,platforms to make a profit the,competition will rise and those who,start now will have the advantage all,I'm saying is once this partner program,kicks into effect on shorts I think,you're going to see a lot of big tick,tockers coming over here if you have any,interest in YouTube shorts start posting,them now for these three reasons one you,can start to benefit from the low,competition and high discoverability of,shorts two you can learn and perfect,your short strategy before competition,Rises and so your long-form videos can,get more views Yes you heard that right,this was not always the case but you,posting shorts will 100 benefit your,long form videos and we have lots of,proof YouTube creators who post long,form and short form videos are getting,more views because the algorithm is,recommending your long form videos to,viewers who watched your channel through,shorts ever since Todd announced that,recommendations now consider recent,long-form videos from the channels to,viewer watches and shorts but top,tweeted that out a few months ago and he,ended that tweet with more to come and,more Israel and more is coming tone it,down I know you're excited friends here,are two additional tweets from Todd that,hinted the future of shorts on YouTube,and why you should start today first up,a more recent tweet stating still more,Lanes under construction on the shorts,to long form Bridge don't judge the,traffic flow you're seeing today as the,ultimate potential of this path so this,first tweet is already telling us that,YouTube has plans to strengthen the,bridge between short form and long-form,videos so if you're posting both and,you're getting some views on your shorts,you're gonna get some more views on your,long-form videos but he also made,another tweet that I it's just juicy,check this out when Gary the everyday,dad tweeted here's what I don't get,about YouTube shorts as a strategy yes,it looks like lots of folks are getting,huge numbers and that's awesome and I'm,legitimately happy for them but it seems,like straight up vanity numbers has,anyone found the rest of their content,Rising with shorts and then Todd chimed,in stating a stronger Bridge enabling,viewers to cross from shorts to long,form is coming very soon I recommend,leaning into this feature,oh,oh oh oh,boy listen Todd for those of you who are,not familiar Todd is the guy at YouTube,who directs the team who's responsible,for search and Discovery the algorithm,that helps our content get seen and,discovered and he's saying publicly that,he would recommend that you lean into,the feature,one more what more is there to say wait,is it is there anything left to talk,about here yes okay Todd what video over,what yes sir I know Todd knows something,Todd's working they're working on things,and he just keeps hinting at oh it's,gonna happen it's coming you just wait,for it and that's why I'm making this,video because instead of you you know,trying to get yourself together w

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YouTube Shorts: The COMPLETE Guide!

youtube shorts are a new tick-tock-like,short video format on,youtube and they're a powerful tool to,help you grow your youtube channel,and engage with your audience so in this,video we're going to run through,everything you need to know from how to,make and upload youtube shorts,to monetization options and useful apps,to help you boost your results,and a ton of tips and tricks to get more,views hey it's justin brown here from,primal video where we help you grow an,audience and scale your revenue with,online video if you're seeing value in,this video make sure you're giving it a,thumbs up,it really makes a huge difference and,all the links to everything i mentioned,in this video,you can find linked in the description,box below so youtube shorts are very,similar to tick-tock videos,they are short vertical videos they need,to be less than 60 seconds,they need to be vertical or square,horizontal videos won't work,and videos that are longer than 60,seconds aren't going to work either now,for youtube these are a totally,different style of content and,engagement to your regular videos these,are much lower commitment for your,viewers they're going to be much faster,for them to consume and to watch on the,go now while shorts are optimized for,viewing on mobile devices they are still,accessible and viewable on desktops and,tvs as well,and there's also no requirements to,start creating and uploading shorts,you can do it on a brand new channel,from day one so to start off with we'll,look at how to view and how to use,youtube shorts,and how to upload this new youtube,shorts format,versus your regular youtube content then,we'll dive into how monetization works,and some simple apps and strategies to,easily maximize your engagement,views and subscribers and if you're,someone who's already been playing,around with shorts,let me know how are you finding them has,it been an effective strategy for,growing your channel,let me know down in the comments what's,working for you okay so to find and view,youtube shorts you want to open up the,mobile app and you want to scroll down,to the shorts section on the main screen,and you can see here that it says,shorts beta as we scroll across you can,see all the different shorts here,that it is suggesting for me and even,directly on youtube channel pages where,they have that feature enabled now this,is something that as it's all still so,new,youtube is still building this out and,it will likely change and they'll likely,refine this over time,some people might even be seeing right,now a dedicated shorts button down the,bottom of the app,taking them to a dedicated area just for,youtube shorts now when you select one,they'll auto play on loop until you,swipe up to move on to the next one,and then swiping up and down will let,you move back and forth between them now,in terms of interaction features for,your viewers in the top there you've got,three little dots if you press on that,then you can view the video's,description you can turn captions on or,off you could report the video or you,can send feedback to youtube,just hitting cancel we can go back and,we can give the video a thumbs up we can,give it a thumbs down,we can view comments and leave comments,on the video we can also share it now,the button down the bottom right hand,corner will let you sample,15 seconds of audio from a video where,you are seeing this,and we'll jump into this one,specifically in just a minute now,there's also a subscribe button down the,bottom which is something that makes,these,so powerful for growing your subscribers,and if you tap on the youtube channel,name down the bottom,then you can see all the youtube shorts,that that channel has created,you can subscribe to the channel,directly on that page as well or if you,want to go over to the actual youtube,channel then you just need to select it,again,at the top now when you're viewing the,youtube shorts in the app like this they,don't show,any custom thumbnails but you can still,upload them and use them on your videos,for when they're going to be displayed,on desktop or on your youtube channel,page,now in terms of creating youtube shorts,youtube does have some shorts creation,tools that they are rolling out,some of them you might have access to,already but you don't need to be using,youtube's tools,in order to be able to create and upload,and use the shorts feature,any vertical video that is under 60,seconds can automatically be picked up,as a youtube short youtube are now even,saying that you don't need to use the,hashtag,shorts word in your titles or in your,description,for your video to be recognized as a,short but this is still something that,our youtube partner manager did,recommend that we did still use,in our titles if we weren't going to be,using the youtube creation tools so it's,not required,but it's not going to hurt to still use,it now in terms of the shorts creation,tools that are provided by youtube,there is a shorts camera to help you,create or record

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Giannis Antetokounmpo Scores 55 Points | NBA Fantasy Basketball Recap January 3rd

in today's show we recap the three games,from Tuesday we look at waiver wire,Trends injuries to Zion Williamson Kelly,ubre and Marvin Bagley will look at a,trade we have a question of the day it's,actually a lot for three game day,Michael Bolton thanks Josh it's Michael,Bolton here and it's time for another,episode of the locked on Fantasy,Basketball podcast let's get to it let's,get to it indeed,you are locked on Fantasy Basketball,your daily fantasy basketball podcast,part of the locked on podcast Network,hello and welcome to the locked on,Fantasy Basketball podcast brought to,you by basketball monster my name is,Josh Lloyd and I am the lead fantasy,Analyst at basketballmonster.com and you,can find me on Twitter as always at,Redrock underscore Bible on Tick Tock at,Red Rock underscore b-ball and on,Instagram at locked on Fantasy,Basketball today's episode is brought to,you by bet online bet online has you,covered this season with more props odds,and lines than ever before bet online is,where the game starts thank you for,making locked on Fantasy Basketball your,first listen every day we are free and,available on all platforms it's only,three games on so you might think it's a,short show nah there's so much stuff,that happens so we're going to talk,about it right now warning let's get it,on Gilly,all right injuries all over the place,we knew about Gordon Hayward hamstring,He's listed doubtful for tomorrow I,don't care like he's missing time surely,um drop him I don't have any problem,with dropping him in 10 or 12 10 legs,Gordon Haywood he hasn't been playing,well and he's out Kelly ubray is out,four to six weeks also drop him yes the,caveat if you have an open IL slot hold,him I thought Ube was going to Trend,towards a drop anyway he already had,trended towards a drop,um and he's going to be out long term,like see you later bye-bye don't need to,worry about that the beneficiary there,is Jalen McDaniels I know some people,think you'll get huge minutes out of,Dennis Smith Jr I'm not one of those,people I I don't believe they'll run,rogia ball and Smith together for,extended periods of time what I do think,this does is means that PJ Washington,really won't play any Center that'll be,all Plumley and Williams you'll get,Washington and Thor playing the minutes,at the four and then you'll get,McDaniels um,playing those minutes at the three with,then players like Cody Martin who's set,to return to get those backup minutes,there so Smith will get his 1920 but I,don't think it'll be enough to be,anything more than a stream guy Marvin,Bagley is out six to eight weeks with a,broken hand injury obviously we drop in,we surely dropped him weeks ago but what,again a lot of the initial thoughts wow,now I've got to go grab jalinger and not,yet to do that three weeks ago I don't,know how much this changes for Duran yes,I know the common narrative and I am not,a big fan of drain Casey's a coach,you're well aware of this is that I am,bagley's holding Durham back I don't,actually believe that was the case Dune,was getting 30 31 minutes a night anyway,and there was that one weird game where,Durham got into foul trouble and then um,they just went with the reserves,but literally last game I think Bagley,was out in that last game and the same,thing happened it wasn't anything to do,with we want to play badly more minutes,it was the bench unit was rolling and,they went in that direction in that game,so while it might be an extra minute or,two for Duran I don't think it actually,changes his rest of season Fortune's,huge amount maybe they play nerland's,Noel as the backup center I don't think,he gets the full 18 minutes though what,I do think is we get a couple of extra,minutes for Isaiah Stewart as he gets,them back up Center minutes now when,basically he wasn't playing any Center,at all so he gets some backup center,minutes that means someone has to play,more of the four most likely so that,will maybe mean some extra minutes for,Sadiq Bay but he's not very good and,Isaiah livers is returning soon so maybe,he gets those minutes maybe there's a,boost for someone like hamadu Diallo but,realistically I think if Stewart was,grabbed it does solidify his value a bit,he gets a bump Durham needed to be,roasted anyway so,do it if that if you I don't know what,you're waiting for but if you're waiting,for that bump there you're going to add,during,um maybe watching Noel in a deeper,league base maybe a 14 to 16 Team league,player but that's the situation there,and then the big one the big fella,himself Zion Williamson is out at least,three weeks talked about it yesterday,hamstring leave the game you're probably,looking at 10 days minimum,three weeks I think I actually said this,on yesterday's show that you know,normally a standard recovery is 21 days,for a hamstring but the NBA never seems,to abide by that we'll talk about,abiding by hamstring issues in a little,bit when we talk about the Wizards game,um so signs out at least three weeks,you've

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TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ

(upbeat music),- Short-form video has become,the latest battleground in social media,,and the three big players?,TikTok, Instagram Reels, and YouTube Shorts.,- In the next few years,it will be billions of dollars being poured,into these platforms,,trying to increase their reach,,trying to increase the value for advertisers.,- So let's compare them and see,which one is winning over users so far,and which one might come out on top.,TikTok was the first of the three to burst onto the scene,,but before TikTok there was Vine,,a popular short video service offered by Twitter.,(people cheer),- Vine was one of the first short video platforms,to really grab the attention of young creators.,After Twitter discontinued Vine in 2017,,it created a big gap in the market,that was prime for TikTok to exploit.,- TikTok enjoyed rapid growth,in places like the US and India,,and by February 2019,the app had been downloaded more than a billion times,on Apple iOS and Android,according to app analytics site Sensor Tower.,But in 2020, the narrative started to change.,- America and other countries went into lockdown,because of the coronavirus,,people started spending more time on TikTok,,and all of a sudden it seemed like,the scrutiny on TikTok also increased.,- President Donald Trump voiced concern,over the possibility that user data on TikTok,could be shared with the Chinese government,through the app's parent company ByteDance.,- We're looking at TikTok, we may be banning TikTok.,- He launched a lengthy back and forth,with TikTok and its Chinese parent ByteDance,that never really reached resolution during his presidency,but had a really huge destabilizing effect,on the app's position in the US.,- At the time, TikTok officials said,that user data was held in servers in the US and Singapore,and wouldn't be shared.,In June 2020, India decided to ban TikTok.,- That's important because it presented a gap,for rivals like Facebook and Google's YouTube,to try to offer their own products in the market.,- And sure enough, in late 2020,,Facebook and YouTube launched,their own short video services.,Snapchat also entered the mix with Spotlight,which offers a daily pool of more than one million dollars,to users who create the most entertaining Snaps.,- Instagram and YouTube already had large built-in audiences,and TikTok had primed people to want,this kind of short-form video.,When Instagram and YouTube started rolling out,their own services,,they took off pretty quickly.,- Meta hasn't said how many monthly users,interact with Reels,,but Instagram passed,two billion monthly active users last year,,and in its April earnings call,Chief Executive Mark Zuckerberg said,,"Reels already makes up more than 20% of the time,"that people spend on Instagram.",- Google said in June,that more than 1.5 billion people,watch YouTube Shorts every month.,TikTok said in September the app had drawn,more than one billion monthly users.,Third party estimates have shown that number,as high as 1.6 billion monthly users.,The short video craze also inspired Pinterest,to create Watch last year,,where users can scroll through short videos and pictures.,Netflix launched a feature called Fast Laughs,that serves up short clips from Netflix shows.,And even Twitter said in December,that it was testing out an updated Explore tab,to allow users to scroll through short-form video tweets.,So with all these options,,which platform is the most popular among users?,- TikTok certainly seems like is still in the lead.,- If you look at the user data,from digital intelligence company SimilarWeb,,people say they're spending more time on TikTok,than on the Instagram app or YouTube platform.,- With that being said,,Reels and Shorts are gaining very quickly.,- In a June survey,by data platform company Inmar Intelligence,,44% of people picked TikTok,as their preferred short-form video service,,followed by 29% for YouTube Shorts,and 20% for Instagram Reels.,Another measure of success for these platforms?,Advertising revenue. - TikTok seems to be,the farthest along in turning on advertising on the service.,This year, they're projected to make about $12 billion,in advertising revenue,,up from $4 billion last year.,- TikTok partners,with e-commerce platforms like Shopify,to help businesses advertise directly,through their Shopify dashboards.,And earlier this year,,in an effort to attract more advertisers,,TikTok enabled first and third party cookies,on top of its existing tools.,- YouTube Shorts only recently started,allowing ads on the service.,Reels is also more immature,turning on ads on the service.,- But they're quickly catching up.,Their parent companies, Google and Meta,,are two of the largest online advertising companies,in the world.,- It's a fairly safe assumption,that they're putting a lot of effort,behind getting digital ads on these services,and making that a bigger part,of their growth story for the future.,- Second place is still a close battle,,but it appears that Shorts is gainin

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why i HATE!!!!!😡😡YOUTUBE SHORTS!! (& tiktok)

in youtube there's a part called shorts,so when you go on like youtube shorts on,your phone you keep like getting a bunch,of you know good videos with thousands,of views and thousands of and then,you get a low view video,yeah this is yeah this is stolen right,this is stolen let's look at this guys,this dude really posted the same thing,how many times how many times has he,posted what the hell,that's the same video that's the same,video that's the same video that's the,same video that's the same let's press,control of 600 matches they have 430 000,views from uploading the same video 600,times i found the same thing really what,is this huh,um,no no no no no no no no no no no no no,no no no no you're not no you're lying,you lie no no you know what see what we,would choose huh let's let's see it,let's see it,ah it's like in sub bait is this guy,even real is this like a this is this is,from tick tock night no yeah that's,that's a tick tock oh my god this sly, let me pull this up hold on,oh my god this dude is actually genius,hold on,hold the phone so youtube made this,shorts fun right to make people uh make,to allow people to make money off shorts,because normally shorts do not make,injections in terms of money because you,do not get ads on those okay you don't,get ads one of the guidelines to be able,to receive money from these shorts is,channels uploading videos with,watermarks or logos from third-party,social media platforms aka tik tok will,be ineligible not eligible right they,cropped the tick tock sidebar,they cropped it out the video,it's still like plainly ticked off,because only tick tock has these kinds,of subtitles but they cropped it,that's genius,look at this guy's stats on social blade,yeah zika yeah sure thing my name is,he's named just like a virus but,what there's no stats for this guy just,started uploading that's,this makes me mad dude what the how,does youtube just let this happen man,this is another type of tiktok content,that's just absolutely despicable right,you just go on youtube right you look up,cartoons predict predicting the future,you know what let's just go directly to,the simpsons bit right oh my god look,guys the simpsons you know what i'm,gonna put in front guys look cartoons,that predicted the future part one of,two because i need to make double the,money this is not my video but no one,cares on tick tock it's such ass it's,actually such ass dude the dude brings,nothing to the video i'm mad i'm so mad,what cartoon chara guys this is what,cartoon characters would look like in,real life,this stuff does not breed innovation at,all it's just people taking other,people's content and like doing other,people's skits yeah look look that's,actual compilation right there's like,this this okay this isn't even the,original but like let's let's assume it,is right we should look at this,compilation it's just the same thing,people are just making the same joke,tick tock does not breed innovation or,like new stuff that's seen elsewhere it,just reads repetitive and the fact,that tick tock has these sound system,the system of sounds where like when you,make a dick dog you have a sound other,people can use that sound that people,can search up tick tocks depending on,that sound that literally like,promotes this kind of thing you know,what i suck at minecraft right can i not,look for shorts,no,no no no no no no no oh no no,this okay no no come on no no no no what,is this,what is this bro,bro bro look at the like the the,the,the border the one pixel border you put,in photoshop,you put this on the program stop ,pretending minecraft image to um,schematic wow,that's so crazy wow i can just put an,image in there that's so crazy dude yeah,there we go look wow oh i finished,building it look at my masterpiece i am,michelangelo the the mag the turtle what,among,person would look in minecraft,wow at the same time you know uh any of,these people could go to my content and,okay you know what you know what what,the hell is this oh my god he made three,videos with w on it he must be milking,it minecraft but minecraft bud minecraft,bud minecraft butt this dude has no,ideas whatsoever what the hell objection,of chopped up my ass what the hell he,shouldn't be on this platform,there's a whole world of low view,minecraft youtube shorts that are just,completely nonsensical like this one,the dude didn't even break the crafting,table it just ends like that chickens,still look like minecraft chickens,fellas,ladies and gentlemen ladies and,gentlemen this is a minecraft video with,zero view,we're the first people to ever see this,ever,wow he killed two he killed two,pillagers this is so crazy,i love,minecraft rtx gameplay yeah let's see,let's see rtx,gameplay's gameplay salman gaming no no,this is our chick's gameplay bro this,dude just uploaded an entire minecraft,let's play episode in 30 second ,shorts he's placing bets,let's see if he continues placing beds,and he continues placing beds in this,video this dude straight

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YouTube Shorts

مرحبًا، لنتحدث عن فيديوهات YouTube القصيرة,وهي طريقة جديدة لمشاهدة واستكشاف وإنشاء محتوى قصير باستخدام هاتفك فقط,سأقدّم شرحًا عن الفيديوهات القصيرة,وكيفية بدء استخدامها,وبعض أفضل الممارسات لاستخدامها,فلنبدأ إذًا,أولاً، ما هي الفيديوهات القصيرة؟,الفيديوهات القصيرة هي تجربة فيديوهات جديدة,تتيح لك مشاهدة فيديوهات قصيرة وجذابة وإنشائها من هاتفك مباشرةً,إنها فيديوهات في الوضع العمودي لا تتجاوز مدتها 60 ثانية,ويمكن إنشاؤها بطريقة سهلة وبسيطة,فضلاً عن ذلك، تساعدك على التواصل مع جمهور YouTube الذي يضمّ مليارَي مستخدم,وتوفّر لهم تجربة مشاهدة جديدة ومخصّصة,لفيديوهات مرحة وتعليمية وموسيقية وغيرها,سواء كنت تنشئ المحتوى لسنوات أو بدأت حديثًا في إنشاء الفيديوهات,يمكنك الوصول فورًا إلى شرائح جديدة من الجمهور وتقديم محتوى ترفيهي لهم,باستخدام أدوات إنشاء الفيديوهات القصيرة,التي تتيح لك تصوير الفيديوهات وتعديلها على YouTube من هاتفك مباشرةً,أو يمكنك تحميل فيديوهات قصيرة باتّباع عملية التحميل العادية,على الأجهزة الجوّالة أو أجهزة الكمبيوتر المكتبية أو جهازك المفضّل,في حال إنشاء فيديوهات قصيرة باستخدام أدوات إنشاء الفيديوهات القصيرة,يمكنك استخدام الكاميرا التي تنشئ مقاطع متعددة لربط هذه المقاطع ببعضها البعض,ويمكنك إضافة أغنية أو ملف صوتي من فيديوهات قصيرة أخرى أو فيديوهات مؤهَّلة على YouTube,ويمكنك بعد ذلك إضافة نصّ والتحكّم في وقت ظهوره واختفائه,كما يمكنك التحكّم بسرعة الفيديو وغير ذلك الكثير,يمكن للمستخدمين العثور على الفيديوهات القصيرة,بالانتقال إلى علامة التبويب المخصّصة لها,ويمكنهم أيضًا العثور عليها على صفحة YouTube الرئيسية,وفي اشتراكاتهم,وعلى صفحة قناتك الرئيسية في قسم "فيديوهات مميّزة" الخاص بالفيديوهات القصيرة وغيرها,تتوفّر للفيديوهات القصيرة تجربة مشاهدة خاصة بها منفصلة عن الفيديوهات العادية,وبعد أن ينقر المشاهدون على فيديو قصير,يمكنهم الانتقال من فيديو إلى آخر لمشاهدة المزيد,بعد أن أصبحت لديك فكرة عن الفيديوهات القصيرة، سأشرح أهمية استخدامها,يشاهد المستخدمون الفيديوهات القصيرة أكثر فأكثر حول العالم,وعدد المشاهدات اليومية في مشغّل فيديوهات YouTube القصيرة تخطّى 6.5 مليار حول العالم,إنّ تجربة المشاهدة المنفصلة هي بمثابة طريقة إضافية لإنشاء المحتوى,والوصول إلى شرائح جديدة من الجمهور,يُحتمل أنهم لم يشاهدوا المحتوى الخاص بك من قبل,لا تؤثر الفيديوهات القصيرة بشكل كبير في أداء فيديوهاتك العادية على YouTube,ونأخذ المشتركين في قناتك في الاعتبار,فنرسل الإشعارات الخاصة بالفيديوهات القصيرة,إلى المشتركين الذين يشاهدون هذا النوع من الفيديوهات بانتظام فقط,لنتحدّث الآن عن كيفية إنشاء فيديو قصير,للبدء، انقر على زر الإنشاء ثم على "إنشاء فيديو قصير",وإذا أردت إضافة أغنية لتسجيل الفيديو,انقر على "إضافة موسيقى" لعرض مقاطع صوتية يمكن اختيارها مجانًا,ولتسجيل مقطع، انقر مع الاستمرار على زر الالتقاط,أو انقر عليه لبدء التسجيل، ثم انقر عليه مجددًا لإيقاف التسجيل,يمكنك النقر على "تراجع" لإزالة مقطع الفيديو السابق الذي سجّلته,أو على "إعادة" لإرجاع المقطع الذي أزلته إلى الفيديو,انقر على "سرعة التشغيل" لتغيير سرعة تسجيل الفيديو,وانقر على "الموقّت" لاختيار طول العدّ التنازلي,الذي يظهر قبل بدء التسجيل ولاختيار موضع توقّف التسجيل,يتيح لك السطر مطابقة المقطع الذي تريد تسجيله مع المقطع السابق,ويمكنك أيضًا إضافة فلاتر إلى الفيديو القصير,وبعد الانتهاء، انقر على "التالي" لمعاينة الفيديو القصير,يمكنك هنا إضافة الموسيقى إذا لم تكن قد أضفتها,أو إضافة نصّ بعد إكمال الفيديو القصير,عندما تضيف موسيقى، يمكنك اختيار جزء الأغنية المطلوب ومستوى الصوت,وعندما تضيف نصًّا، يمكنك استخدام "المخطط الزمني" لإضافة مقتطفات نصية متعددة,والتحكّم في وقت ظهور النص واختفائه,وبعد اقتناعك تمامًا بالفيديو القصير، انقر على "التالي" لإضافة تفاصيل,مثل العنوان ومستوى العرض,وننصحك بإدراج الهاشتاغ ‎#Shorts في عنوان الفيديو لتعزيز فرص ظهوره,إلى جانب إنشاء فيديو جديد، يمكن إنشاء نسخة مستلهَمة من فيديو لمستخدم آخر,فيمكنك أيضًا إنشاء فيديوهات قصيرة باستخدام الصوت الأصلي من فيديو تابع لمستخدم آخر,لتنفيذ ذلك، انقر على رمز الموسيقى في فيديو مؤهَّل,ثم انقر على "استخدام هذا الصوت" لإنشاء فيديو قصير,أو يمكنك الانتقال إلى صفحة مشاهدة فيديو معيّن,والنقر على "إنشاء" تحت مشغّل الفيديو لإنشاء فيديو قصير,يُرجى العلم أنه في حال اختيار استخدام الصوت من فيديو خاص بمستخدم آخر,يمكن أن يحذف مالك الفيديو المحتوى الأصلي في أيّ وقت,وسيتمّ حينئذٍ كتم صوت أي فيديوهات قصيرة تستخدم صوت ذلك المحتوى,وسيتمّ تغيير إعداداتها لتصبح غير مُدرَجة وتحديد موعد لحذفها بعد 30 يومًا,ولكن لا داعي للقلق، سنرسل إليك تذكيرًا بالبريد الإلكتروني قبل حذف الفيديو القصير,لتتمكّن من تنزيل نسخة لا تتضمّن الصوت,إلى جانب الإنشاء، يمكنك تحميل أي فيديو عمودي لا تتجاوز مدته 60 ثانية,باتباع عملية التحميل المعتادة في YouTube,وأخيرًا، لنوضّح بعض أفضل الممارسات لاستخدام الفيديوهات القصيرة,يمكن إنشاء فيديو قصير ناجح لأي فئة محتوى,ولكن إليك بعض أفضل الممارسات المفيدة بشأن الفيديوهات القصيرة,ركِّز على أن تكون الثواني القليلة الأولى ملفتة لجذب انتباه المشاهدين,وحافِظ على سرعة وتيرة المحتوى,تذكَّر أنّه يتم تشغيل الفيديوهات القصيرة الواحد تلوَ الآخر,لذا اضبط وتيرة المحتوى وفقًا لذلك,وفكِّر بطرق لتشجيع المستخدمين على إعادة تشغيله,حاوِل تقديم محتوى ملائم للمشاهدين، من خلال تضمين لحظة أو حدث أو أغنية رائجة,ومحتوى واقعي باستخدام صوتك الحقيقي أو من خلال عرض لحظة من وراء الكواليس,أو حاوِل تحقيق الربح منه من خلال إنشاء محتوى تعليمي أو ترفيهي,أو محتوى يُشعر المشاهدين بالسعادة,ويمكنك أيضًا استلهام الأفكار من منتدى "فيديوهات YouTube القصيرة",من خلال زيارة 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This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit

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