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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

The above is a brief introduction to ads en tiktok

Let's move on to the first section of ads en tiktok

I Tried TikTok Dropshipping For 14 Days (From Scratch)

I've made millions of dollars in the,past few years Drop Shipping on both,Shopify and Amazon from working out of a,room at my parents house five years ago,with absolutely no money to buy my dream,cars opening my own warehouse and living,life on my terms Drop Shipping has given,me everything but what if I had to start,from scratch with just my computer a,phone and 500 let's find out the rules,of this challenge are simple I have two,weeks to get a store to five thousand,dollars the store has to be profitable I,can only use five hundred dollars and I,can't use any of my old winning products,or stores it has to be from absolute,scratch now if the store fails and it's,not profitable I'm gonna be giving a,random subscriber five hundred dollars,if the store is profitable then I'm,gonna give it to one of you now let's go,ahead and dive in the first thing that I,need to do is I need to find a product,so to find the item I'm gonna use tick,tock I'm gonna be looking up Amazon,fines unboxing Tick Tock made me buy it,stuff like that and I'm just gonna be,going through the different items now,this might take a little bit so we'll,just time lapse this until I find one,so part of my plan here is that how I,want to use some of the 500 that I have,is to order the product and make some,organic hosts with it on Tick Tock but,to do that I need to find something,where I can easily make ads with it so,for example I'm not going to get like a,shaving razor I'm not gonna get like a,dog product because I don't have a dog,foreign,it's been about an hour and a half and I,found a ton of unprofitable products and,I think that we need a little bit of,inspiration,okay so I just found the item after a,couple of hours of going through Tick,Tock and looking through all the,different posts that are in there the,different accounts the links and,everything and I'm actually pretty,excited because I think there's a lot of,potential with this item and the angle,that I'm going to take to advertise it,and try and make five thousand dollars,and only two weeks so I've already,bought the item on Amazon it gets here,tomorrow this is the item a Wi-Fi door,sensor so really when I'm looking for an,item to sell I'm looking for four things,the first thing is that it has to be,something that has advertising potential,the ability to create an advertisement,with the item is simple because I don't,want to have to Outsource that,especially when I'm on such a strict,time frame the second thing is,profitability right your margin you want,to make sure that you have a margin on,these items because there's a lot of,different items that I found before but,the margins were too tight and basically,what that means is that what the,competitors were selling it at was so,low that if I were to sell it at that,number I would make almost nothing now,usually I wouldn't use AliExpress but in,this case again since we're on a strict,time frame and AliExpress does offer,12-day delivery for this item at a,really good cost I am going to be using,AliExpress for this item and you also,want to look for something that's,Evergreen right something that you could,sell year round and then finally of,course you want something that has a,cool Factor right so I think that this,is super cool because the ideas that I,have for advertising this are going to,make this seem like a cool product,here's the first account that I found,that sells this product so it's this,account on Tick Tock called HomeSense,and you know their advertisements were,pretty crappy but I saw a lot of,potential as soon as I saw it and then,when I clicked on their website absolute,trash and you can see that they're,selling it for sixty dollars right 57,and look at their variants I mean what,does this even mean DS1 DS2 DS3 right a,lesson here is you want to make sure,that your variants are things that,people understand this just doesn't look,good what we're gonna create here,together is going to be a thousand times,better than this I'm gonna go ahead and,start on the website right now I'm gonna,choose a domain so let's go ahead and,get started on the website,all right guys so I am finally done with,the store it has literally taken me the,entire day but I have finished,everything that I wanted to do on day,one so let's go into my computer so that,I could show you exactly how it looks,this is the store right here you can see,that I'm calling the product the lock,sensor I created this logo on canva in,literally like 10 minutes you could see,it right here I literally looked up logo,on canva change the colors and put in,lock sensor and I created the favicon,here as well so yeah I mean I think it,looks really really good I imported a,bunch of reviews from AliExpress this is,what I'm pricing the product at which is,about five times the actual cost on,AliExpress and something that I love,about this product is that I get to,introduce bundles immediately some,people are going to want to order one,two three four five hopefully everyone,wants

After seeing the first section, I believe you have a general understanding of ads en tiktok

Continue the next second section about ads en tiktok

I Bought The First 5 Things TikTok Ads Recommended To Me

(upbeat music),♪ This is Safiya's new intro song! ♪,- Hello friends, and welcome to another video.,This week, I'm gonna be buying the first five things,that TikTok ads recommend to me.,That's right, I'm gonna be giving TikTok,even more of my personal information, a questionable move.,So, over the past few years,,we've done a few experiments that involve buying products,from targeted ads across social media platforms,,like Facebook, Instagram, YouTube, and Snapchat,to see if their ad algorithms and analytics,could match me to things I might like.,And a few months ago,,I finally relented and downloaded TikTok,,and lo and behold, there were ads and abs, but mostly ads.,Now in general, TikTok has actually become an environment,where companies and people interact a lot,,so I think a lot of businesses see TikTok,as a good marketing opportunity.,- Thank you Little Caesars,for the life size plush replica of me!,- And in terms of the ads I've seen,,there's quite a wide variety.,(dramatic music),- I have been dreaming of marriage with a rich girl.,- I've gotten ads for parks,,ads for like fake veneers and ads for working for TikTok.,Some are for super small Etsy shops.,Some are for larger corporations.,Some play into TikTok trends,,or try to mimic the normal videos,you might see on your for you page,,and some are incredibly low effort and confusing.,Like, what is this product, and why is it so pixelated?,And I also know that other people notice these ads as well,and can relate to getting blasted,by the same one for weeks on end.,- This is a plea to the marketing people at HALARA.,Please, stop targeting me to buy your mini tennis dress.,- Every time they open the app.,- Wow, I sure love my HALARA dress.,(sobs) It's, it's really cute!,- But TikTok does have a very targeted algorithm.,I should know. I've been on Edgar Allen Poe Tok before,,so maybe they do know best,,and maybe I will like the things they show me.,So that's what we're gonna do, buy the first five things,that TikTok ads recommend to me and see how they do.,All right, so a couple of quick disclaimers here.,One is that I'm gonna be pretty much just ignoring,the first ad that comes up right when you open the app,,because I usually find that those are for movies, TV shows,or big companies like Credit Karma,,and I'm more interested in their normal ad inventory,rather than the big banner ones,,which feel less targeted overall.,The other disclaimer is that rather than just sitting,in one spot and just scrolling,until I get to all of the ads,,I'm gonna open the app up multiple times,throughout the day and get my five ads that way,,just because that more closely replicates,the way I use TikTok on the daily,,compulsively opening the app,,scrolling through a few videos,,feeling guilty about wasting time and then closing the app.,Alright, and with that, let's ruin my algorithm.,Alright, so I've been scrolling,,and TikTok gave me a pretty good ad here.,This is an ad for Pizza Hut's new limited edition,,streetwear line, Tastewear.,- They don't just sell pizza anymore. They make streetwear.,And it's called Tastewear, so let's get into it.,- Yes, that's right, Pizza Hut made a track suit,,and they're advertising it to me, which is weirdly targeted.,I am not necessarily the world's biggest Pizza Hut fan,,but I am a huge fan of companies,doing weird PR things, including clothing.,KFC Crocs, sign me up. Peeps Crocs, I'm there.,Pizza Hut parka, I mean, I have that.,I don't actually follow a lot of brands on TikTok,,but I have posted a fair amount of videos,with weird clothing, including the aforementioned Crocs,,so maybe that's what tipped them off.,So I am gonna get all of this stuff, or as much as I can.,They have a jumpsuit that's inspired,by the plaid tablecloths at Pizza Hut restaurants.,Then I'm gonna get their T-shirt that is inspired,by their stained glass chandeliers,,and I'm also gonna get the slides.,They do also have a necklace, which I'm gonna grab.,The pizza chain, oh I just got that...pizza chain.,It's a pizza chain about the pizza chain,,Pizza Hut, pizza chain.,Two notes here, one is that the iconic red cup,was sadly already sold out,,and also that this is not that cheap,,specifically, the track suit is kind of expensive,,which I wouldn't really expect from Pizza Hut,,but we're gonna get it anyways.,Dude, we're definitely gonna have to go,to Pizza Hut in this.,- You're gonna be drippin' in Pizza Hut.,- I'm going to be as greasy (laughing) as a Pizza Hut pizza,,sorry for the slander.,Alright, so I just got another ad,for what seems to be an electronics mystery box.,It's from this account called, What the Boxio,,and it's sort of cryptic.,It's almost like a cliffhanger.,This dude is just like, "Hey, you need a box, go get one!",- So you guys know we've got boxes, boxes, and more boxes.,I can't show you guys what's in there,,but I can tell you guys,,you guys need to go buy one as soon as possible.,- He also does a nice sheesh at the end.,Wow, I felt so weird doin

After seeing the second section, I believe you have a general understanding of ads en tiktok

Continue the next third section about ads en tiktok

How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

After seeing the third section, I believe you have a general understanding of ads en tiktok

Continue the next fourth section about ads en tiktok

How To Create Viral TikTok Ads (Step-by-Step)

let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just

After seeing the fourth section, I believe you have a general understanding of ads en tiktok

Continue the next fifth section about ads en tiktok

How to Run TikTok Ads 2022 | Grow Your Business With TikTok

in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se

After seeing the fifth section, I believe you have a general understanding of ads en tiktok

Continue the next sixth section about ads en tiktok

TikTok Ads Tutorial: Complete Ads Guide for TikTok

move over Facebook because Tick Tock ads,are the newest golden ticket to making,sales so if you guys are wanting to,learn how to run Tick Tock ads for,Shopify or maybe you have a Drop,Shipping business today I'm going to,teach you how to run Tick Tock ads,effectively if you guys are new thank,you for joining me today this is an,official Shopify Channel this channel is,built for small business owners with big,plans so if you are just starting your,business or you're looking to scale it,this is the place to be stick till the,end of this video because I've got a,tick tock ad strategy that literally,only industry professionals know these,are tips that are coming straight from,the people that work at Tick Tock so I'm,going to be sharing those with you guys,today this Tech talk ad tutorial is,going to be perfect for beginners so if,you guys are a beginner make sure that,you are sticking around and you're going,to learn everything that you're going to,need to know so let's hop into it,foreign,you guys are in good hands today because,I've got all the tips I got all the,tricks for you and I actually work,directly with media buyers that are,experts in the e-commerce space and I,also sit in on weekly meetings with,advisors that literally work at Tick,Tock today we're just gonna do one big,knowledge transfer and I'm going to,teach you everything that I know so that,you guys can make your Tick Tock ads a,success alright let's not waste any more,time let's hop into it,okay so if you've never seen The Tick,Tock ads manager here's what it's going,to look like so let's start by getting,you set up here first things first,you're going to want to make a pixel and,you're going to want to set this up on,your Ecommerce site,so if you're not familiar what the pixel,does is it tracks important actions that,your customers are taking like if,someone's adding something to their cart,for example now the reason that we need,the tick tock pixel is because you're,going to need the data that it's,collecting to create retargeting ads so,that you can Target very specific people,so for example let's say The Tick Tock,pixel tracks all the people that visit,your website you can later retarget,website visitors with another ad that,gives them a coupon code and then maybe,they'll finally decide to make that,purchase,so to install a tick tock pixel click,assets and then click event,click manage under the website pixel,click create pixel and then name it your,Shopify store name so Shopify has,actually made it really easy to install,this piece of code with one click so,what you're going to do is you're going,to click this button right here,and then hit connect with Shopify,okay cool that's done now we're going to,hit next,and now let's go over to shopify's App,Store and make sure that we actually,have the tick tock app installed this,app is literally just called Tick Tock,and then the app is just buy Tick Tock,Inc okay so Tick Tock Inc,and then you're going to add the sales,channel here like this after that you're,going to connect your Shopify account to,your Tick Tock and you're good make sure,that you have the right ads manager,account selected here then hit connect,select the pixel that we've just made,together a minute ago just like this and,then hit connect,select your Target locations depending,on where in the world you're selling to,you're going to also want to add a,payment method and then when you go back,to tick tock you can click this button,right here that confirms that you have,set the pixel up in Shopify,after this the Shopify pixel will show,up you also want to make sure that,you're setting up your conversion,tracking so we're going to go into the,create events page and then from here,you can create events using two,different tracking methods you've got,URL keywords or web elements okay so we,have click events so click events are,going to count every time someone clicks,on a specific element on your website so,this could be like adding something to,cart or submitting a form and buttons,and links are also going to be tracked,with click events then we have URL,events okay URL events count user visits,to specific pages so like you might want,to track when people view a specific,product page for example so all that,being said I'm going to show you how to,create a click event,select the appropriate event type for,this URL event okay so under advanced,settings you have the option to name,this event okay so give it a name and,then you're also going to input a,currency so that you can track how well,your ads are doing in dollars and cents,you know we want to see how much money,our ads are bringing in our respective,currencies so make sure you're filling,that in and then fill in the unique,keywords from the URL of the page that,you want to track,okay so what you're going to do let's,say for example you had like,bluepants.com id123,slash purchase you would enter purchase,if you need to add additional keywords,to this event you're going to click

After seeing the sixth section, I believe you have a general understanding of ads en tiktok

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🚀 Cómo hacer PUBLICIDAD en TIKTOK 2023 ✅ Guía para principiantes

la publicidad en dicto funciona realmente bien muchísimo mejor ,que en otras redes sociales además es más barata de hacer y tiene algunas ,funcionalidades muy útiles que no hay en otros sitios en el día de ,hoy te voy a enseñar cómo puedes hacer publicidad en víctor así que vamos allá,hola y bienvenido o bienvenida a este vídeo mi nombre es pulcro minas y me dedico a ayudar a ,emprendedores y a personas que tienen proyectos de marca personal a que crezcan en las redes sociales ,hoy te voy a enseñar cómo puedes hacer publicidad en tick tock porque realmente fácil y muy efectivo ,pero primero de todo porque funciona también la publicidad en tick tock y porque es una buena ,opción a la hora de hacer alguna campaña ya sea para promocionar tu marca o para vender algo pues ,bien tiene varias cosas interesantes la primera de ellas es que a día de hoy la gente todavía no ,está muy acostumbrada a ver la publicidad en tick tock y si haces un anuncio que sea natural que sea ,como si fuese una publicación normal realmente te va a funcionar muy bien porque la gente tarda ,bastante en darse cuenta de que esto es publicidad o incluso ni se da cuenta en otras redes sociales ,la agencia está muy acostumbrada en ver publicidad y sencillamente ya desconecta la publicidad en ,dictó que está muy bien integrada realmente otro punto a favor para hacer publicidad en tick tock ,es que está más barata que hacer publicidad en facebook por ejemplo al menos en el momento en ,que estoy grabando este vídeo sí que tiene otras cosas negativas podríamos decir que es que la ,segmentación no es tan efectiva o no hay tanta información como por ejemplo poder puede ser en ,facebook cats pero bueno es algo normal y lógico y otra de las cosas que para mí es de las mejores ,que tiene hacer publicidad en tick tock es que las marcas pueden publicitar vídeos de influencers ,como como como pues bien te lo voy a explicar tú eres una empresa por ejemplo de camiseta entonces ,tú le pagas un dinero a un influencer por ejemplo para que haga un vídeo en su cuenta enseñando tu ,producto y le pagas x vamos a poner 100 euros después está influencers puede activar este ,vídeo para que sea apto para la publicidad y tú como marca puedes meter dinero en ese vídeo para ,publicitarlo es decir te habrá hecho el anuncio un influencer o un creador de contenido que sea ,pequeño da igual y tú vas a meter dinero para que eso se convierta en tu anuncio y ese es el ,vídeo salga en muchos miles y miles de personas con lo que el creador de contenido también va a ,ganar porque al final le estás aportando pues son ningunos impactos gratis y de esta forma vas a ,bajar mucho los costes de lo que te costaría pagar al creador de contenido si no acabas de entender ,no te preocupes porque en el día de hoy voy a hacer un caso práctico para que lo entiendas y ,para que lo veas perfectamente así que vamos allá bueno primero todo tendremos que ir a la página de ,'tik tok' puntocom business aquí podremos empezar a crear la campaña le damos a crear ahora y aquí ,ya se me abre mi perfil de acuerdo si no tienes un perfil pues tendrás que crear lo puedes vincularlo ,directamente con tu cuenta de tick tock y si queremos crear un anuncio pues vamos a crear ,el anuncio vale aquí tenemos cosas interesantes porque tenemos el modo simplificado vale a la hora ,de crear anuncios donde está todo un poquito más más más sencillo todo automático y hay ,muchas menos opciones el loco el cual no nos va a interesar y después está el modo personalizado ,que es el que te recomiendo que hagas a la hora de hacer una campaña vale lo primero ,que vas a tener que poner aquí es el objetivo publicitario que tienes la primera acción que ,tenemos es la autoridad de marca que básicamente es si marcamos esta opción lo que significará es ,que el anuncio lo enseñará al máximo de personas posible vale tendremos el máximo impacto posible ,si estás haciendo un anuncio que es sencillamente pues para generar marca es un vídeo que es bueno ,y quieres enseñarlo a más gente yo te recomiendo que hagas esta opción pero si tu idea es otra si ,tu idea es vender algo o que la gente vaya de tu sitio web o lo que sea pues será alguna de ,estas otras opciones por ejemplo tenemos tráfico envía más gente a un destino de tu sitio web o ,aplicación esta opción en el caso que estemos promocionando una aplicación visualizaciones ,de vídeo logra que las personas vean tu contenido de vídeo generación de iniciativas de ventas que ,recopila iniciativa de ventas para tu empresa o tu marca e interacción con la comunidad obtén más ,seguimientos de tu página o más visitas al perfil y por último tenemos la opción de conversiones que ,dirige acciones valiosas hacia tu sitio web bueno pues obviamente aquí dependerá de lo que estés ,haciendo tú en tu caso voy a poner tráfico por bueno voy a hacer uno de prueba vale para que para ,que lo hagáis voy a poner tr

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