How We Find TikTok Influencers That Make Us $30K/DAY (LIVE EXAMPLES)
in this video we're going to be covering,exactly how you can find influencers on,tick tock that can generate upwards of,30 000 in sales for you in a single day,and this is one of the most important,videos i've made on my channel because,it's going to be showing you exactly how,you can find these influencers on tick,tock how to use the tick tock creator,marketplace and be able to contact these,actual individuals from the creator side,so that way you can actually you know be,able to have content to run in your,actual tick tock ads that generate,incredible results and in fact some of,these posts that they'll actually be,making is has the potential to go viral,in fact that actually happened to one of,our actual students curtis and this is,actually a message from one of my,students he did 2 million in sales his,first year after joining my actual,program and working with me and,literally he ended up having a post go,viral using this exact strategy and they,literally did thirty thousand dollars in,sales,per day from this viral tick tock post,that did over 350,000 likes and over 2 million views and,you might be thinking that you need some,big budget to contact these creators but,believe it or not there's so many,creators on the rise on tik tok and you,can literally get away with spending you,know no more than the cost of your,product to actually ship it out to them,so that way they can make a video for,you or you know some of these creators,are getting hundreds of thousands of,views and are only charging twenty five,dollars fifty dollars and even a hundred,dollars for them to actually make a post,because they're just so excited for the,fact that they're actually being able to,get paid as a creator,hello everyone it's chase chapel here,and we've literally spent over six,hundred thousand dollars on tick tock,ads and at our agency alone we're,spending over 10 million dollars,in ad spend every single year on,facebook ads google ads tick tock ads,and we're getting incredible results,from our clients and i want to be able,to share strategies with you so that way,you can learn the exact steps that we,have in this actual video to be,successful as well so i really do hope,you enjoy and so let's go ahead and get,into the video,so i'm going to be showing you exactly,how you can use the actual tick tock,creator marketplace and the creator,marketplace is something tick-tock,actually developed for creators to be,able to get contacted by brands within,the app and make it a seamless process,between actual companies businesses and,brands to be able to reach out to,creators and actually work with them and,creators absolutely love this because,they can list their actual profile on,this marketplace and get contacted by,brands like yourselves to actually get,paid and a lot of them are really,excited to make content for brands and,this is a good way to actually have a,streamline of videos especially if you,don't have any people in-house at your,actual company that can create the,content for you so what you're going to,do is you're actually going to go to,creatormarketplace.ticktalk.com and,you're going to go ahead and start,finding creators and i'm going to show,you exactly the process that we go,through and show our clients what to do,in order to actually get incredible,results we did this when we were,actually scaling up a campaign all the,way to 350 000,in actual spend where we actually took,this campaign and scaled it up and we,needed a lot of content to actually make,this campaign successfully scalable and,to do that we had to have tons of,creatives coming in on a weekly basis,and one way to have a lot of content,from a lot of creators for testing is,using the creator marketplace and what,you can do is you can actually start to,filter and build your creator list and,i'm going to show you exactly what you,can start to do so let's say we're,running ads in the united states so we,can choose the us and we can even start,to drill down the actual baller range,that we might actually want to be going,after so you know we might be,comfortable with getting creators who,have you know 10k to 100k 100k to a,million we're gonna leave it pretty open,right now because like i said a lot of,creators are on the rise they're just,now getting their followings and they're,getting the hang of tick tock and it's a,good way for you to get you know really,good prices for the content that they're,actually creating for you and so average,view volume we're going to leave alone,we're going to leave the engagement rate,alone as well and what we're really,going to focus on is actually choosing,the actual topic or industry that you're,in so let's say that you're selling,cosmetics what we could specifically do,here is you know focus on actually,finding people in the cosmetic space so,let's say you're selling cosmetics like,makeup or you know actual you know,videos where they're doing a makeup,tutorial and all you got to do is just,search like that actual keyword we
Let's move on to the first section of ads on tiktok influencers
I Tried Tiktok Influencer Marketing for 24 Hours (SHOPIFY DROPSHIPPING)
I Tried Tiktok Influencer Marketing for 24 Hours (SHOPIFY DROPSHIPPING)
what is going on beautiful people in,this video we're going to talk about,influencer marketing on tick tock,here's one of the days where david we,did some influencer marketing and been,doing pretty good obviously influencer,marketing is not as consistent as,running ads but if you're just getting,into it and you're limited with budget,influencer marketing on tick tock or,instagram is a good way to get into drop,shipping if that makes sense now before,we get started i have a completely free,mini course on tick tock ads if you want,go ahead and download it i'll put the,link down below it's completely free,it's about an hour of going through,everything you need to know about,advertising and tick tock how to set up,your ads product research all that good,stuff now let's get started on this,influencer marketing if you're new on,tick tock or drop shipping you might be,wondering what influencer influencer,marketing as i kind of made a whole,google doc uh for everything you need to,know about tick tock tick tock,influencers and all that good stuff so,i'm kind of going to go ahead and,simplify it for you guys what influencer,marketing is is basically some kind of,mutually beneficial thing between you,and the influencer um kind of putting it,into word influencer marketing is type,of social media marketing that uses,endorsements and product mention from,influencers so let's say you come up,with based on their engagement based on,their following and everything you offer,them a price and uh they agree to,make content for your product and,advertise it to their audience basically,that's how it works a lot of big brands,do a lot of influencer marketing a lot,of you guys heard of jim shark or even,kylie jenner products they do they all,do a lot of influencer marketings on,instagram and tick tock uh that's again,when they pay some of a huge following,and their audience usually match their,product and uh what they do that's how,they build their brands they that's how,they've been building their brands in,the last couple years so if you're,looking to build your brands this is a,really good uh way to get started with,influencer marketing now you might be,wondering why tick tock first of all tic,tac has been one of the most popular,apps in 2020 with over 53 million,average weekly users from the united,states alone making it one of the most,used social media platforms crazy right,apparently people been downloading tic,tac apps more than pinterest more than,twitter um right after instagram and,facebook so they're still on top but,it's been one of the most popular apps,recently and i can see how it can get,more popular so it's a good way to start,especially now that there's not that,many people doing a lot of influencer,marketing with tiktok so it's not super,saturated yet so in this video i'm going,to go through 10 tips i have for you,guys when it comes to tic toc influencer,marketing i'm also going to give out an,email template and follow up how on how,to contact the influencers you can,literally copy paste this at the end of,this video i'll tell you how you can get,access to it you can copy paste these,emails and send them to influencers to,work with them because i know it can get,really uh confusing when you're trying,to work with influencers you're like,what do i say how do i talk to them what,do i offer so i have everything pretty,much ready also i have a list of 20,influencers female influencers so if you,have any girly niche that you need,influencers for i also have,the list of those influencers all you,got to do stay till the end of this,video and i'm going to tell you how you,can access this link tip number one is,giving the influencer creative control,they've been building their audience so,they know what they're doing all you got,to do maybe like give them little tips,about like hey i want the first three to,five seconds be this way and they know,if they make your product look good and,they you get sales from it you possibly,would come back to them and uh would,purchase from them again so let them do,their thing to give them a creative,control that's my first tip tip number,two engage with influencers that love,what you have to offer uh what i mean by,that is make sure that your product,you're selling matches their audience so,for example you don't want to go to,let's say someone who has survival,niche like audience and try to sell,makeup products you want to make sure,that product that you're selling matches,their audience tip number three create a,mutually beneficial relationship,you want to make sure that the,influencer is taken care of but also you,want to make sure they're not taking,advantage of you they get a lot of,offers every single day like people,literally be like emailing them left and,right so they they get a lot of message,make sure that you're taking care of,them maybe offer them a product at a,reasonable price,you know the more that you take care of,them they're gonna also make sure they,work harder for
After seeing the first section, I believe you have a general understanding of ads on tiktok influencers
Continue the next second section about ads on tiktok influencers
Get Millions Of Streams From TikTok Influencers // HOW TO DO TIKTOK INFLUENCER MARKETING
Get Millions Of Streams From TikTok Influencers // HOW TO DO TIKTOK INFLUENCER MARKETING
Yeah, I feel like at any point in time there's
an obvious trend happening that most people,are in denial of.,For me right now, it's that this ukulele rap
thing is going to be a thing because truly,this is like nails on chalkboard my ears.,But come on, we're talking about music marketing,
not my taste in music.,So I think a lot of musicians are in denial
that in every single genre, TikTok influencer,marketing is the hidden hand making songs
popular.,I'm seeing this in Midwest emo to hyper pop
to some seriously underground hip hop to the,most mainstream pop TikTok marketing.,It's where people are blowing up by putting
very little money.,And I know people are in denial of this because
they're still stupid enough to defend putting,money into Facebook ads or other old dumb
ideas that con artists that take the money,from them tell them to do.,But the fact is, if you look where the music
business is spending its money, it's here.,So this video, I'm going to go step by step
through how you do TikTok influencer marketing,on your own and effectively and why it's one
of the best paid marketing methods you could,spend your money on today.,So while many people get that TikTok marketing
is what's blowing up so many songs and creating,the hit songs on the radio today.,I haven't seen musicians changing their strategies
to incorporate it.,And admittedly, I've been experimenting on
a few campaigns and it's been crazy to watch,how few dollars we spend to get so many people
to listen to a song and build an artist into,someone fans are engaged with.,It's a funny thing since I've discussed before
that I think most of the artists who complain,about fans who find them on playlists aren't
always engaged with going deep on their material.,But what I love about fans that we've been
finding for artists on influencer campaigns,through TikTok is they really engage with
them.,And I think that's because right now the users
of TikTok are the most bored but avid fans,of music, and the ones who jump the curiosity
gap to go to Spotify or Apple to go listen,to more of a song they loved hearing on TikTok
are the best music fans as they're super engaged.,Whereas the fans that listen to playlists
just want to be served music and never in,the mind the fans you get from Facebook ads
are the laziest, worst music fans you can,find, which is why the people who buy those
don't turn out to have fans that actually,build them up into something bigger.,So all this is to say, I really find that
outside of doing the work of finding your,community, this is the next most effective
way to promote your music.,If you don't know what I mean by finding your
community, please hit the description and,watch what I call my most important video.,And it's not just me, but oftentimes the marketing
behind songs is hidden, but many of the artists,that are blowing up through TikTok and the
agencies they use are just coming right out,and saying they are the not so hidden hand
behind these songs blowing up.,And that's mostly because it'd be a little
suss otherwise, since it's not only subtle,now, but think of it this way, right now TikTok
is the main catalyst.,As to why the two-year-old Glass Animal song
Heat Waves or Bastille's nine-year-old song,Pompeii was on the top 40 charts all through
this year, it's all from TikTok, influencer,marketing, getting attention to a song that
people really liked, and no one's even trying,to hide that or deny it.,But some of you, I'm sure are a bit unclear
on what this influencer marketing exactly,is.,I along with everyone else, keep calling it
influencer marketing, but let's be honest,here, it's basically bribing an influencer
to make a video that they then put on TikTok.,And you may be wondering how is that effective
for you.,And to you, I say, you are obviously not a
TikTok addict for one of those influencers,can often get the clip of your song heard
by more people than anything else you could,spend money on.,But the pushback I often get is it's just
a clip of your song and a small portion at,that.,And we all know we often have to hear a song
a few times to become susceptible enough to,jump the curiosity gap and give the song a
full listen.,But here's the real power of the money you
spend on this.,Let's say your song has a lyric and music
vibe that's perfect for let's say a video,where a young lady describes how annoyed she
is by male YouTubers with deep voices talking,confidently, couldn't be me, but then others
hear that song and then they talk about their,gripe with that song in the back of it, this
meme evolution snowball effect happens as,more users see it and pick it up.,And as those videos get thousands and millions
of impressions, many users of TikTok jumped,the curiosity gap of seeing the artist name
down at the bottom of the video and listen,to the full song and become fans.,And here's what makes this so explosive, is
you don't have to pay those imitators and,you get free promotion that continues to spread
for months and months o
After seeing the second section, I believe you have a general understanding of ads on tiktok influencers
Continue the next third section about ads on tiktok influencers
TikTok Advertising Influencer Strategies For eCommerce Brands
TikTok Advertising Influencer Strategies For eCommerce Brands
hey everybody my name is savannah,sanchez today i'm going to be talking,about,all things tick tock ad creatives,especially for,ecommerce brands,so a bit about me i've been working with,the tiktok ad platform,since april of 2020 for my e-commerce,clients,i am an e-commerce paid social,consultant,i work with a handful of brands on their,facebook snapchat,and now tick-tock advertising strategies,some of the brands i've worked with on,tick-tock,include blend jet our place thrive,market jing,kitsch just to name a few so really,excited to share,my learnings from working with their ad,platform and specifically,what works for ad creatives,a bit about my team i work with lauren,who is my ad creative designer,she helps design a lot of the tik tok ad,creative so more technical side,of the design and then i also work with,natalie who is our resident,ugc or user generated content maker and,makes a lot of tick tock ads for us and,in terms of filming her own content as,well which is really exciting,so that's me that's my business my,business is the social savannah,this is my team and i'm excited to share,with you what we've learned so far about,tick tock ads all righty,so i'm going to play a few examples for,you as well,so tick tock people go to tick tock to,be entertained,no surprise about that and to be,delighted by short-form videos,so you have to speak the language that,tick-tockers expect,if they sniff out that it's an ad,they're going to quickly swipe away,so when i first started with tick-tock,advertising,i think that my first instinct was i'll,just take whatever is working on my,instagram story ads,on my snapchat ads and try it on tiktok,it seemed like a really,easy way to get started on the platform,boy did those ads,bomb something i've really quickly,learned about tiktok advertising,is that they have to look like tick,tocks you cannot just take what's,working for you on facebook,and shove it on tick tock ads manager,and expect it to work,tick talkers they are making a decision,about whether they're gonna watch,your ad within the first thumbnail,of seeing your ad creative literally,under a second it takes them to decide,if they're gonna watch your ad,or if they're gonna swipe away so it's,really important to make it look as,native to the tic toc ad platform as,possible so the two examples i just,played on screen,are ones that we've made for our clients,and we're using organic tik tok text,we're using transitions that tick,tick-tockers are used to,but most importantly they don't look,like ads,so if there's any key takeaway from,today that you get,make ad make tick-tocks not ads is,really the name of the game,so how do you get this type of organic,looking style,and i'll play these examples for you,guys as well,so um you have to work with creators on,the platform,that's the great thing about tick tock,creators they already understand,a lot of these direct response,principles in terms of,getting attention in the first frame,getting people to watch the entirety of,the video,that's why i love working with tick tock,creators as opposed to even,instagrammers because,tick-tockers understand how to grab,attention quickly,and how to look native to the platform,so when i source creators,for the brands that i work with i'm,looking for those creators that know how,to capture attention,and to almost give them a lot of,creative freedom as well in terms of the,content that they're making,when i work with tick-tock creators for,user-generated content for tick-tock ads,often i'm relying on their own,creativity i give them some brand,guidelines and the main value props of,our product,but that's the great thing about tick,tock creators most of them are extremely,creative and talented,that if you give them a bit of direction,and let them put their own flair on it,you get really great content like the,ones i just showed you,so just to reiterate what i said letting,creators be creators i'll share with you,a couple examples from my clients,this was a creator we paired up with for,my client kitsch,to show their pony full so just a simple,product tutorial,i found that product tutorial videos and,unboxings work especially well for tick,tock ads,one thing that's also really cool about,working with tic toc creators,is that there's that there is this new,beta feature,on tick talk ads where you can actually,boost posts from an influencers page,which has worked really well for my,clients so what this means is that if,you're working with a tick tock creator,have them post the ad directly to their,tick tock page,and then you can request an,authentication authenticator code,for you to run their ad through their,page so if any of you guys use facebook,ads pretty,religiously you probably know about,whitelisting facebook ads where you use,an influencers facebook page,it's the same content here so like you,can see with the,influencer that we used we're running it,through her page and we're adding that,shop now button,so again that is a feature that is
After seeing the third section, I believe you have a general understanding of ads on tiktok influencers
Continue the next fourth section about ads on tiktok influencers
Marketing Mistakes To Avoid When Paying Tik Tok Influencers
Marketing Mistakes To Avoid When Paying Tik Tok Influencers
so a few days ago i was watching a video,from another youtuber by the name of,patrick cc,and patrick cc did the video documenting,his experience,of working with tick tock influences for,a campaign that he was running i think,around his own project or something like,that now leroy deleted his,after like 24 hours i suppose so i guess,i got scammed and as i was watching that,video,i was thinking like man it's interesting,to see someone else go through,all of the red flags and all the,troubles that we have as a marketing,agency,because it lets me know that i'm not,crazy and that,sometimes these ticks are influencers,really are like tripping,i'm saying like everything about his,campaign wasn't,terrible you know but there were a lot,of things in there that we have come to,identify,as red flags when it comes to,influencers so that's what i want to,talk about for this video,what are some red flags that you can,look at when it comes to dealing with,tic toc influences how can you keep,yourself from getting finessed or making,sure that you have the best possible,chance of having a great campaign on,tick tock,let's get into it it's the mat work,what's going on my name is corey music,marketer and co-founder of country band,agency and today,i want to talk about red flags and when,i'm talking about these red flags i mean,specifically in the space of,tic toc influencers and tick tock,influencer-based campaigns now,those type of campaigns have become,super popular i would say since 2019,once we started to see insurgents,of songs is going viral on ticks lock,now every artist and their mom,wants to catch a viral tick-tock here,and they're all jumping into the,platforms,dropping thousands and thousands of,dollars on influencers hoping that it,makes them the next arizona service or,or,old town wrote or something like that,and while you know i have my own,thoughts on that,that i'll get into it in another video,tick tock influence of marketing really,can be a really effective way to push,music out,when done correctly and when you work,with the right people now the problem,that comes with doing,tic tac influence and marketing is that,a lot of them are kids and i'm saying,just to be real like,you're trying to get teenagers and kids,to do great business and just,a lot of them aren't equipped for that,um and i won't knock all to talk,influences because we do have a great,network of influencers that we work with,that just are,amazing 95 of the time but every now and,then you do run into a bad apple and if,you don't know how to recognize the red,flags then you might run into a bunch of,bad apples so that's why i want to get,into this for this video,a couple of red flags you can look for,to let you know hey,you need to stay away from that stock,influencer take your money elsewhere but,before we get into all that come and,follow me on instagram and ticks out,links will be in the description below,come talk to me come and guess when you,come give me some video ideas all that,good stuff,also we have relaunched the brandman,network elite uh platform so if you're,interested in learning some of the same,music marketing techniques that we go,over in videos then check it out the,link will be in description below,um it's really dope it's only going to,get better and you know what i'm saying,i like the thing that,we make it magic over there like we turn,we turn everyday regular artists,into marketing geniuses you know i'm,saying so once again link in the,description below check it out,sign up if you're interested hopefully,i'll see you in there so the first red,flag that i look for,is are they managed by some type of,influencer agency or not,now this isn't always a red flag,necessarily when it comes to,their work ethic i often have found that,influencers that have some type of,management agency behind them especially,like a big agency,um they do tend to be a little bit more,responsible and take it a lot more,serious because you know they've been,pushed to a point to where,they have to care about it like a job,the reason i put it on here as a red,flag has a lot more to do with price,usually the influencers that are are you,know being managed by some type of,agency,they are usually the most expensive,influencers that you can work with i'm,talking about on average we're getting,influencers like that who are charging,like 2 000,and above for a single post and a lot of,it has to do with the fact that they now,have other people that make money off of,them right like when you are assigned to,a management company,you don't have to pay your manager you,may have to pay a help pay overhead,costs that come with that management,agency so,we've seen influencers that we worked,with that were maybe charging,five six hundred maybe a thousand,dollars get signed to a management,company,and then now their prices double or,triple because once again they have all,these other things you have to pay for,now so,it's not a red flag when it comes to,work ethic it's not a r
After seeing the fourth section, I believe you have a general understanding of ads on tiktok influencers
Continue the next fifth section about ads on tiktok influencers
How to Hire TikTok Influencers Using the TikTok Creator Marketplace
How to Hire TikTok Influencers Using the TikTok Creator Marketplace
hey guys it's the ecom bull here we're,gonna talk about tiktok today,specifically tiktok influencer marketing,as you might be aware tiktok has,released their own creator marketplace,where you can search for influencers and,directly negotiate a price and hire them,to create and post videos of your,product or brand so you are telling me,that i no longer need to individually,message every influencer that i want to,work with well,i guess so but there's only one way to,find out right we are going to create a,campaign to try this out and i'm also,going to give you tips and a big warning,about influencer marketing but first let,me give you a tour of the site alright,so to access this tool you need to go to,creatormarketplace.tiktok.com,and here you can create your account and,keep in mind that you need to have a,registered business because of payments,and taxes i believe once you submit your,business information it took me about,eight hours for them to verify it and,give me access to all the features on,the homepage you have some influencers,that are,recommended for you,and if you click on any of them you can,see how many average views they have per,video the likes you know the comments,kind of like the engagement right and,then very important the demographics but,you can go here to create or search,and actually find exactly what you need,you can filter by the country let's say,i only want united states,and i want their audience to also be,mostly united states,you can choose how many followers how,many average views they get the,engagement rate,and you have more filters here where you,can find the specific topic of the,influencers that you want to search for,for example i have a fitness brand so i,want to find influences that are related,to,fitness and health to fitness i also,want them to be male because i want to,send them the product so they can wear,and my products are for men and the,audience i wanted to be 25 to 34 years,old mostly all right so let's apply that,and let's see the results here we have,it so all of these influencers should,match my filters and you can see here,how some of them they put their price so,150 for a video or more right 500 25,you can always negotiate some of them,they don't even put anything you just,have to contact them and negotiate but,let's just click on one of them so you,can see all the statistics that you can,view to make your decision,on each influencer page you will be able,to see the general metrics like the,followers how many average views they,get and the engagement rate and here on,the right side you can see even more,details,you can see how many views their videos,got for example this video that he,posted got 118 000 views,and then this video it got 53 000 but,look the majority of his videos got 1.9,000 views 500 views you know around 1,000 views right,and then you can see the types of videos,that this guy makes all right but what's,very interesting is that you can click,on branded content videos and these are,videos that this guy actually made for,brands that hire him through here right,so one of the videos got 1.4,000 views,and another one,70 views,and you can even see the videos here and,you can see the the brands that this guy,partnered with,all right so you can use all of this,information to make a decision and,something super cool you can see the,individual demographics of each,influencer right here you can see that,this guy has 62 percent male audience,the age you know the device that their,audience use the locations where they,are even the states so you know you can,even see the growth of the influencer,itself and also influencers that are,similar to that influencer so what do,you think should we hire this influencer,well look his views are extremely low,correct,look at this most of his videos have a,thousand views he's asking for at least,150 dollars plus of course the cost of,the product and the shipping for him and,everything,he just have a few videos that got over,a hundred thousand views well in terms,of cpm is not a good deal because you,could just do tick-tock ads and for,around seven dollars per thousand,impressions for 150 dollars you could,get around 21 000 impressions guaranteed,right here you could get,a lot fewer or maybe a lot more but you,know you never know,but here's the thing you're not paying,this guy 150 dollars to get 10 000,impressions or a thousand you're paying,this guy to act for you you're gonna use,his image to sell your product and,chances are that the video that he makes,is not gonna go viral he doesn't have a,reputation of going viral every single,time but you will have ugc and this,video you can post it on other platforms,and most importantly you can make it,into ads and this is the first tip and,warning that i'm gonna give you about,influencers just because you see that,they have a very high average view count,that doesn't mean that when they post,your product is gonna get the same,reaction i personally prefer to get,smaller influ
After seeing the fifth section, I believe you have a general understanding of ads on tiktok influencers
Continue the next sixth section about ads on tiktok influencers
How to Analyze Your TikTok Influencer Campaigns
How to Analyze Your TikTok Influencer Campaigns
- How do you know if
an influencer campaign,is really working?,Because, spoiler alert,,likes and views are not
valid success markers.,Many times, you end up getting burnt out,because you don't set clear objectives,,you're not sure how to
structure a campaign,,or, worse yet,,you don't know which performance
indicators actually matter.,So in this video,,we're gonna break down exactly
the things to look out for,to see whether or not your
campaign was a success,and, better yet, how to make sure,that your campaign is a success.,(tranquil music),So you're working with
an influencer on TikTok.,How do you know that the
campaign is really working?,Before we jump into some
meaningful measurables,,I wanna make sure that
you truly understand,how TikTok works,,which is pretty different
from any other platform.,When you log into TikTok,,you actually have two different feeds.,You have your following feed,,which is just like every other platform,,those people who you follow,,but then there's the default
feed, the For You feed.,That's where people go first.,And when your video hits the For You feed,,you are guaranteed to
get in front of people,who have no idea you are.,Why is that important?,Well, basically what it means,is that every single time
you throw up a video,,you can't compare one video to the next,because every single time,
it is a different audience.,And so in that sense,you cannot guarantee virality,or even a certain level of
views with every single video,,no matter how many
followers that you have.,And this is probably obvious,,but you should absolutely
have a conversation,with your influencer
about these objectives,,expectations, and performance indicators,,so that they very much feel,like they are on the same page as well.,On TikTok, that video can wake up a day,,a week, months, even years afterwards,and so make sure that in your terms,you're asking for screenshots
of their analytics,,24 hours, 48 hours, 7 days, 30 days,,perhaps even 60 or 90 days after upload,,depending upon your expectations
and campaign length.,And by the way, it wouldn't
be totally extraordinary,for you to simply ask of your creator,to give some analytics
before you even sign them,onto a particular campaign.,Maybe you pick a certain video.,That way you can kind of test them out,to make sure that they
are actually compatible,and that their followers are real, legit,,and true to what you're
trying to accomplish.,Speaking of influencer communication,,you should definitely
check out our other video,,where we talk all about
finding your influencer,,reaching out, and launching that campaign.,First things first, let's
talk about those objectives,because you want to be so crystal clear,with yourself, with your
team, with your creators,what those objectives are.,Are you simply wanting to
increase brand visibility?,Are you actually wanting customers,and conversions or downloads?,Are you wanting followers to
your brand new page on TikTok?,All of those are great,,but might require different
types of strategies,and content as you go through,,and even as you're
picking out your rosters,of influencers and creators to work with.,And regardless of how much
numbers actually matter to you,,it's definitely smart,to know what metrics
you have to choose from,and what they actually mean.,So let's go through and break down,exactly what you can pull
from each TikTok video.,So long as you have a creator
or a business profile,,basically anything but a
private or a personal profile,,you have access to a unique
dashboard of analytics,behind every profile and
behind every individual video.,But just so that you know,,aside from likes, comments, and shares,,you can't actually see
any of these analytics,until about 24, more like 48,
hours after a video uploads.,How do you get there?,On the video, in the
bottom right hand corner,,you're gonna see three little dots.,You tap those dots,and then from there a menu will open,and you can tap on analytics.,From there you'll be able to see,this beautiful list of metrics.,Pretty straightforward here.,You've got the plays/views.,You've got the amount of
likes, the amount of comments,,which you can also
increase too, by the way,,by replying to comments, little tip there,,and then you have the shares.,Those are all available to
you immediately and instantly,as soon as the video goes up,,although they're not
always accurately updated,to the second.,Now, after about 48 hours,,you're gonna get more detailed
analytics about watch time.,And I would say that the
two most important factors,when it comes to TikTok are
shares and/or watch time,,and if you get a lot of
both, that's a good thing.,They'll actually show you the difference,between two videos that
performed really well,,one of which the watch time was longer,,the views were higher.,The other one was shared like crazy,,but the watch time wasn't as strong.,And in a perfect world,,your watch time is actually longer,than the video time itself.,It means that your audience
is watching th
After seeing the sixth section, I believe you have a general understanding of ads on tiktok influencers
Continue the next seventh section about ads on tiktok influencers
First Law of Motion: Influencer Video Advertising on TikTok
First Law of Motion: Influencer Video Advertising on TikTok
i just want to start by thanking the phd,office for organizing this event and,then thank you all for participating so,today i'll be talking about influencer,advertising on tick tock,and this is joint work with jin jin,jiang who is at mit and ching yuhan,zhang who is from qinghai university,so you might be wondering who is this,guy in the background,his name is lijachi,and he is one of the most iconic beauty,influencers in china and this video i'm,showing you is one example on the,original chinese version of tik tok,which is more,mature in terms of integrating,e-commerce features,so for instance you can see on the,bottom left of the video,there is a yellow shopping cart,superimposed on top of the video and,this is a product link,and when users are viewing the video,they can click on this link to be,directed to an ecommerce website where,they can purchase the advertised product,in this case would be the lipstick,and also on the right hand side you can,see a bunch of engagement metrics,meaning the number of likes comments and,shares generated by this specific video,ad,and i was quite surprised when i was,researching this,so,apparently,he,sold 145 million dollars worth of,lipsticks on on a single day,that's just uh crazy,um,and uh lijachi is just one of the three,million influencers on tick tock,tick tock is the largest social media,platform for short videos in the world,it has over billions of active users,and also collects over billions of,advertising revenue,it was also the most downloaded app in,2020,and quite recently ticktock is getting,popular as a new venue for influencer,advertising,so influence advertising is a quite big,and quickly expanding market,and influencers they tend to have this,due identity on the platform where on,one hand they are content creators who,create captivating material to engage a,sizeable number of followers but on the,other hand they're also marketers who,monetize the attention of their,followers usually via advertising,it is a big important space but uh it,has its own challenges,so a major pain point um which is also,the question we're asking in this paper,is a quite basic one that is what makes,a good influencer video ad,well from the advertiser's perspective a,good ad simply is one that drives more,sales,then the question becomes how can we,predict the sales lift of the video ads,based on its content,and sales lift is defined as the,incremental effect of these video ads on,product sales,so influencers are very good at being,engaging,the past work has shown that engagement,is a poor proxy for sales,in other words,if a video gets more likes,it does not necessarily mean that also,will generate more sales and there's no,systematic approach,to predict sales lift based on video,content before you actually post the,video ad,so our key contribution is to,construct and evaluate an algorithm that,predicts sales limit,so we define this new metric that we,call m score that is a very intuitive,metric that connects engagement with,product placement,and quantifies the degree to which the,product is advertised in the most,engaging parts of the video,and then we evaluate our algorithm by,combining video data on tick tock with,product sales data on taobao,to show that videos with higher end,score indeed are more effective in,driving sales,by the way taobao is uh,owned by alibaba which you can think of,as the amazon of china,so for the rest of talk i'm going to,first,briefly talk about the intuition of the,algorithm and then i'll talk about how,it is constructed and then evaluated,at the end i'll conclude by discussing,what's the practical value of our,algorithm to the practitioners,in this industry to help them improve,their day-to-day business,so before i dig into the uh,conceptualization of the algorithm let,me first say a few things about how do,you think about a video as a data,structure,we all know what the video is we're,viewing a video right now but how do we,analyze video so a video is is nothing,more than a collection,of pixels over space and time,okay so a pixel is just a one tiny dot,on your on your screen,um,and um,a single video on tick tock has over 1.8,billion pixels,and because we're doing our analysis at,the pixel level so these are like the,sort of the independent variables that,goes into the algorithm so hopefully,this would give you a sense of the high,dimensionality of the problem we're,dealing with also the uh the raw,magnitude of data,and this is a key slide that summarize,the intuition behind the algorithm,so we first construct two key components,from the videos the first one is what we,call content engagement heat map this is,heat map over the video that quantifies,pixel by pixel how engaging each pixel,is,and then second one is what we call a,product placement heat map it quantifies,uh in which pixels is the product,advertised,and once we have the two we combine them,uh,in computing this m score or engagement,weighted advertising intensity and it,captures the extent
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