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How To Make a TikTok Spark Ad

in today's video i want to share with,you a step-by-step tutorial on how to,create a tick tock spark ad what type of,account you need to have a tick tock,spark ad going and what are the,advantages of creating tick tock spark,ads my name is justin and i'm the,founder of voiceo media an ecommerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notification to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,all right first things first what type,of tick tock account do you need to be,able to run spark ads so first and,foremost there is again a separation,between a tick tock ad account and a,tick tock you know profile account you,know what type of profile do you have,versus an ad account so in all cases if,you want to run ads on tick tock you,need to have a tick tock ad account,which that you can create at,ads.ticktalk.com,so once you have that set up once all of,that is created then this is where you,get two choices when it comes to,creating ads you can either do spark ads,or regular ads,for spark added to a cure for you to be,able to run a spark added this video,shall be taken only from a personal tick,tock profile it does not work with a,business account so business accounts,are pretty limited on tick tock in terms,of sounds because those sounds are,copyrighted and they may not be again,they may not be copyrighted for a,business license or they may not be,copyright free at least for business,license and it's the same thing,essentially if you want to run a spark,ad that the content in these videos they,may not be best suited for an ad or at,least this is what tick tock says so you,want to make sure you have a quote,unquote personal or creator account on,tick tock for your profile by the way,there is a way for you to switch your,profile over for one to the other if you,go into your settings you'll be able to,actually switch over to a personal or,business profile so if you're a business,that you may want to go back to personal,again for any brand e-commerce you know,e-commerce store or influencers that may,be coming across this video you want to,make sure that you have the right,profile because again you'll be pretty,limited in your capabilities when it,comes to advertising so the first things,first you're going to see on screen,right now the step one which is you're,gonna wanna head over to your settings,and head over to add authorization,settings and all you'll wanna make sure,is to turn on and toggle the switch for,ad authorization then the step two is,you'll want to head over to the actual,tick tock organic post that you've,created or that again an influencer has,created you want to click on that post,you have to be again the tick tock,account owner whenever you perform these,following steps doesn't work any video,out there and i'm saying that because,i've seen people trying to get an,authorization code from other videos out,there it has to be with your own videos,so again you head over to the video that,you want to get an ad authorization code,from so you click on that video you,click on the little three dots,essentially on your video and you click,on the toggle that has a megaphone as an,icon and that says you know add settings,what you're going to want to do from,there is accept the terms and conditions,and then turn on the toggles for sharing,your post as an ad and authorizing,brands to use your post as an ad and,then by default it'll get you an ad,authorization code that will be valid,for 30 days you can also change this,duration if you're planning on using,this for longer than 30 days you can,change it if you're planning on using it,for shorter than 30 days again you can,change that too so you change the,duration that the code is valid for and,then when that is done you can use that,code within the tick tock ads manager to,create an ad let me show you how this,works so you're gonna be seeing on,screen right now a screenshot of,basically tick talk ads manager and what,you're gonna do at the same time is,whenever you create an ad so when you,already have a campaign ad set and,you're now at the ad level you can,basically choose a bit like you would,with facebook where you can choose from,an existing post you can do the same,thing here but instead of picking a post,what you would do is enter that add,authorization code and then,automatically you would see the tick,tock organic post showcasing here as an,ad and this becomes super powerful,because again if you're an ecommerce,brand owner you can do business with,creators out there that's you know,potentially have already shot videos for,free on their own with your products you,may reach out to them and offer to pay,them essentially in exchange for that,code which that basically becomes,influencer white labeling because when,people are going to see that ad going,around you a

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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How to Create Ads On TikTok (2023) TikTok Advertising Tutorial (TikTok for Business)

hello guys welcome into this new video,into the tutorial let's take a look how,we can create some tactile ads and we,can post that into Tech talk with you,using an ads manager account so uh first,of all guys I'd like to continue let's,jump right away the first thing that you,might need to do is to have a technical,account and then what you want to do is,to get inside at that techtalk.com,so in here is going to be asking to sign,it in as you can see I've already signed,it in so here I can just start my,advertising here into Tech talk so I'm,going to just open a new private window,if I tab at dot techtag.com you guys are,going to be seeing the dashboard like,this so it's going to be asking you to,create your account so what you want to,do is just to merge your technical,account your normal account with a,business account which is actually,really really simple so getting to,create now,and the rest is really really easy so,once you slide it in using your ticket,account you're gonna be seeing something,like I just had in here so here is my,tech talk ad manager I have my dashboard,here's my campaign here are my asset and,my reporting so in order to get started,what I want to do is to focus it only,into the campaign section that appears,actually in here or you can just stick,around to the dashboard and here you can,always go into create an ad so here to,create an ad what I want to do is to hit,enter so you can choose whether it's,into the simplified mode or into the,custom mode I can still adjust you to,use the custom mode because you want to,look for specific kind of people so you,can get uh like more accurate,um results so this is the way where we,wanted to start creating some tech talk,ads if you don't know how to create your,very first ad your very first video what,I want to do is to rather I can use Tech,talk or I can even use some other tools,like for example canva now camba is a,totally for free website platform that,can be helping you to design a lot of,videos images dogs whiteboards,presentations and so much more so what I,do want to do here what it says well uh,what do you want to decide today I'm,going to hit into Tech talk and we hit,into enter and here I'm going to be,appearing a lot of templates were where,I can choose one template and then with,that template I can create my own my own,advertising so I'm going to just scroll,up it down and see if there's something,that can be useful for me let's say for,example this one click it in the,beginning to customize the template,and there we go so what I just need to,do is to edit as I wanted to so here we,have the number three two one and happy,birthday so here I'm going to tap let's,say for example double click and tap for,click,down,and here birthday below four more info,and then once I do have my video like,this I'm going to hit into shape I'm,going to hit into download and I'm going,to choose of course MP4 I want to choose,all the pages in just one video and,there we go here's our video as a,preview so what I just need to do after,I make the download of my uh of my tech,talk I can just go back here into the,advertisement of the tech talk ads and,then I can just start to create my own,if you want to make something like more,if this was like a take ideas Tick Tock,ideas I can strongly suggest you to go,directly from Tech talk and here into,Tech talk what I wanted to do is to find,something that I can do uh into Tech,talk so I can go into my account I can,go into following I can go into full,account and here what I do wanted to do,I'm going to tap here this pause video I,wanted to do something really really,easy I'm going to go here to search,account and video so let's say that I,wanted to look for something like do it,yourself I'm going to tap DIY,d a y and hitting to enter and here are,a lot of videos that I can choose let's,say that you created something like this,like this is the video you want to use,as a template and you wanted to create,your own video so once you have that,video already created,uh I can just remind you that if you,download a video you might be seeing,that it's going to be appear in here a,watermark so if you want to tell about,your own video that you created into,desktop or you have the,um the right to use this video I want to,use something called snaptech now,snaptech is going to be helping me to,download whatever video of tech talk I,wanted to without having the watermark,so I'm going to just copy and paste that,in here and I'm going to click into,download so here it is my video I'm,going to hit into download and I'm just,going to wait a couple of seconds until,I do have my videos I'm going to click,into my previous download like this,and there we go here is our video,already downloaded I'm going to just uh,mute the volume and I can just use this,video to uh to create my own ad so I can,go back in here I can just close this,for a second I can go back into my tech,talk ads hit into custom mode remember,to use the custom mode becaus

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The Jeff Gerstmann Show 031: What’s Good, TikTok?

hey bro,what's going on,the Jeff gerstman show is live,and here we are,it's January,you made it,and uh it's all downhill for me and I,don't know what's going on hey uh hi,we're still in this weird lull where uh,you know people some people probably,went back to work yesterday but,not a lot happening starting to get some,pre-ces,information,around but uh not not really yeah I,don't know we're still in this this kind,of quiet period it's nice uh because you,know I didn't really take a break per se,um because I didn't want to I'm like you,know hey I'm Gonna Keep streaming and,keep doing my thing I I like,doing it uh,but yeah you know yesterday it was,pretty quiet uh you know had a had a,pretty quiet New Year around these parts,um you know the kids go to bed early so,there's no like,yeah I don't know and and and we all,wake up super early so right now,well I've been up since four in the,morning,which is actually not that abnormal for,me these days,um you know sometimes sometimes the boy,goes back to sleep sometimes he doesn't,so sometimes I get a little bit of sleep,after 4am sometimes I don't,um,yeah so the idea of like hey let's stay,up until midnight and and whatever,whatever,I saw the ball drop in New York at nine,o'clock our time and um,and that was enough that was I was good,I was good I stayed up for another hour,to watch it hit midnight in New Orleans,and uh and so on and so forth but um,you know,I found myself going like who it's it's,just literally just another day,this whole new year thing is a scam,but uh yeah I don't know I think a part,of that is you,get to a certain well I think I think it,is the parenting honestly I was gonna,say you get to a certain age but you,know I think it is just yeah these these,kids wake up when they wake up and,they're not gonna be like oh you stayed,up till midnight so you could watch TV,okay we'll sleep in and be good like no,no none of that so,um,crates yeah uh yes they didn't yes this,is this is true,uh Rec roulette says they didn't even,let Anderson Cooper get drunk this year,and I feel like I I witnessed his,protest I don't know if you caught this,I don't know if you were watching I I,don't know if you're watching the CNN's,awesome New Year's coverage,um,but like,so they had Brian Cox the actor of chain,reaction Fame you may know you may know,him from such hit films as what uh chain,reaction and uh Glimmer Man,um I love chain reaction,a fine it is one of my favorite Keanu,Reeves films,and uh you know more relevant than ever,honestly uh we I we love we love Brian,Cox here at the program,um,and so he's there as like they're doing,the count he's like they're maybe not,not long after midnight but he's like,that's their guest so like they got,Brian Cox out there in New York to be,like yeah I'm Brian Cox what the, you want some come at me,um,and uh,and he said like at one point,Brian goes hey uh yeah so,um,you know I told my wife I'd mention it,you know that the the things happening,in Iran are terrible you know and you,know people are being hung and and you,know like a serious moment like hey you,know the world is and it was like oh,yeah man okay cool,but Anderson Cooper,gets this information and instead of,going like yes you're right it is, terrible,well it is absolutely awful what's,happening,he then proceeds to be like and then,when they hang people they do this and,like proceeds to like go into like you,know it's like 1205 he's like hey happy,New Year like and when they hang people,they really they let them they do this,and so they don't die immediately so,it's like a really extra painful type of,hanging there's like what the am I,watching,what the am I watching,it's like and I don't mean to detract,from like yes that's a real issue,obviously that's the real thing that's,happening I'm not like yeah yes,definitely but it was just like such an,insane pivot to be like hey happy New,Year all right listen,I'm Anderson Cooper I know how people,get hung,uh it was it was ,and and so like I watched that and,thought like yeah they should let him,drink that was that was I came away from,it going like yeah they should,absolutely,um they should absolutely let these guys,drink on the air again because that's,wow,um it was really it was it was really,it's some amazing little bit of tape,there,um,and uh yeah so I I don't know you know,the whole the whole new year thing,is uh,I don't know I like it but you know it's,it's it's entered into the pantheon the,same way I used to really like the,Fourth of July and now I'm kind of like,a little soft on it um,it is literally because you know like we,got kids and I don't want fireworks to,wake them up and like it's hard enough,to get them to go to sleep and and you,know and my wife is a very light sleeper,as well and and so,you know now I've come to be like ah, fireworks God damn it,I suppose that's a Penance of sorts for,the number of years uh on those holidays,that I was like let's go it's and,someone says you realize it's 2 30 in,the morn

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What Are TIKTOK SPARK Ads? And How To Set Them Up!

how's it going everybody today in this,video we're going to be talking about,everything tick tock spark ads,now this is a new format that tick tock,just announced as you see july 20th 2021,um and in this video we're going to be,talking about what spark ads are how to,set them up because i know there's a lot,of confusion when they first came out on,how to set these up,and then also i'm going to talk about,why i think everybody should be using,this ad format,right now in your digital marketing,campaigns so let's jump right in into,what exactly a tick tock spark add is,so tick tock defines a spark ad as a,spark ad enables brands to amplify,existing organic videos,that fit into their campaign objectives,okay that's great but what does that,mean,essentially it's taking an organic post,and kind of promoting it in a way that,makes it look even more organic,and not like an ad and here's an example,of what that looks like so i created,this on this demo account on the back,end,i basically took one of my tick tocks,and i made it into a tick tock,spark ad now what makes this different,from a normal tick tock ad,is you'll notice here in this right hand,column that it still is showing,organically from my profile it looks,like it comes from there it's not,showing the logo of the advertiser it's,showing my profile inside of there so,zoco marketing and there's still a,little plus follow button,so if somebody sees this ad they can,still follow me as an influencer even if,another brand is promoting the video,also another benefit is it just looks,completely organic right,um there's a small little ad logo right,here and then a learn more button,where the advertiser can kind of control,where they send the traffic to,but besides that this is a very native,experience and goes right in with the,saying of tick tock's kind of business,model of,don't create ads create tick tocks so,this is the this this is a huge benefit,for any advertiser and,influencer out there because it's a it's,a win-win situation right you can run an,ad that also gets the the influencer,more follows and comes from their,profile but at the same time is,promoting the advertiser's product,so now that we kind of have a lay of the,land of what a tick tock spark ad is,i want to go through how to set that up,now there's two type there's two steps,to setting up a tick tock spark ad,the first one is on the creator's end,they have to go through and authorize,the video,and then give the code over to the,advertiser and then on the advertiser's,end they need to go into the tick tock,business manager and apply that code so,i'm going to show you both those steps,right now here are the steps you take to,create that authorization code if you're,the influencer click the top,right there then you're going to go to,privacy you need to make sure that ad,authorization is turned on after that's,turned on you're going to head back,over to your actual videos select the,video that you want to give,ad authorization to and then you're,going to select the click the three,little dots,and you're going to scroll over till you,see the add settings button,once inside the add settings button,agree to the terms and then turn on add,authorization,this is going to tell you that you can't,delete the video after you've authorized,it as an ad hit ok,and then you want to generate your code,and you can give it a certain,authorization period,and then the last thing is to copy that,code and send it over to whatever,advertiser might be running the app,so now once you have that code whether,it's sent over to email or however you,get it from the influencer now it's the,job of the advertiser to take that code,go into tick tock business manager and,actually set up the ad and here's how,you go about doing that so the first,step is you are going to need a tick,tock business manager account,if you need to just google tick tock,business manager and create that account,there,and then from there you're going to,notice you're going to come to a,dashboard that looks something like,this what we're seeing right now as this,loads over just give me a second here,and inside of this dashboard you're,going to see this assets,tab you're going to come over there and,you're going to go to creative you're,going to assets and then creative,and then once you land on this tab right,here you're going to notice there's a,few different tabs up here and one with,this new little feature for tick tock,spark ads so we're going to click on,spark ads here,and then you'll notice this will show,you all of the authorization codes that,you currently have for your account so,say you're working with 10 different,influencers,and they all sent you over,authorizations code this is where you,would plug all those in,and you could run you could run tests,against which influencer is giving you,the more,most return on ads pen so from here,we're then going to click for you it,might look a little bit different if,it's your first time applying a code but,you

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TikTok Ads Manager 2022 (Give This A Try)

if you're here and you're wondering how,to set up tick tock ads for your,ecommerce store to generate some of the,results that we've all been seeing on,instagram and youtube stay tuned because,i want to get into our tick tock ads how,we set them up the creative,and the testing,hey guys my name is chris morano founder,of blue auto marketing agency,specializing facebook ads google ads,social media marketing search engine,optimization,i also own an e-commerce store,and coach consultant for e-commerce,brands so let's get into how to set up,tick tock ads to be effective to drive,qualified traffic to your store,so first step in setting up tick tock if,you have a shopify store which i have it,was a bit challenging to get the,connection to come through correctly so,in my opinion i personally would set up,my own business manager account and ads,manager account in tick tock and then,connect it to your shopify store instead,of using the shopify dashboard which,had trouble connecting via the api first,step is go to ads.ticktalk.com,so when you get to the main screen,simple everyone's seeing,the creative assets that everyone sees,on tick tock being different than any,other platform so keep that in mind and,we'll discuss that part later so when,you get to the screen you either have,your own tick tock already set up or if,you are a new company new tick tock,account this is where you're going to,enter in your email your password and or,your phone number to connect to a new,account so we're going to skip forward,to that because i've already done that,so we're going to go into my account so,you've set everything up you do have to,provide your ein number your legal,entity your business your address all,that information but that's not the,details you can do that easily so let's,get into setting up the accounts,so for the campaigns you have two,different options you have the,simplified mode and you have the custom,mode now if any of you have run facebook,ads the custom mode is so close to the,facebook ads manager that you should,intuitively know how to do it if not,we'll go through that but let's start,with the simplified mode,so you have four options when you get to,the tick tock business manager you have,community interaction which is going to,be engaging with your content,second is going to be website visits,third is going to be generate leads and,fourth will be conversions now if you,click conversions which i want to click,but we won't for the sake of simplified,mode it's going to bring you to the,expert mode or the custom mode so let's,go with website visits to start so you,can start driving,relatively low cost traffic to your,store and then we'll get into the custom,mode and if you guys are finding this,video useful so far give me a thumbs up,hit the like button subscribe,engage with this channel it's growing,i'm trying to put out more content for,you guys so if you have any questions,leave a comment below i'd be happy to,walk through anything or make a video,just for you because that's how nice of,a person i am so let's get back into it,so from here we have our options so i,want to target the united states and we,have two different choices we have,custom audience or automatic audience,i never want to give all the keys to the,castle to these platforms so i like to,have some control so we're going to go,with,custom audience,demographics now for savage man grooming,it's a beard company so i don't,necessarily want to be targeting women,so we're going to go ahead and select,male and then we're picking our ages,25-34 35-44 and 45 to 54.,languages we want to do english and then,interest so we have the option to,include a variety of different interests,i want to do,beauty and personal care,we're going to do hair care wig and hair,styling skin care,let's do,sports and outdoors so those are going,to be my picks,people interested in hair beard etc but,also sports now this is super broad we,can dial this down even deeper but for,the sake of this video i'm walking you,through how similar this is to the,facebook ads manager,funny i'm sure they did that on purpose,so that you guys have a better idea of,how to set these up now from here we get,to see the people who have carried out,certain interactions with the content on,tick tock so watch till the end,like the video,commented,shared,not really super important but,watch to the end and shared means that,these people are actually engaging with,content on tick tock instead of just,swiping so now we get to sort how people,are engaging with this content they like,nature videos is it lifestyle videos is,it sports related music related you get,to pick,with the type of channels,people are engaging with so your target,audience what are they engaging with on,tick tock and then you can show your ads,to those people so we're going to go,into,beauty and style,so hair beauty,we also want to show,based on our creative,that is pretty funny if you haven't seen,it check it out on instagram facebook,the w

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This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit

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