My TikTok Interview Experience in Singapore (and why I accepted their offer)
today's video is going to be a little,different,i want to share with you about an,experience i had recently,and i hope that it will be useful to you,a couple of weeks ago i was on linkedin,searching for a new job,and then i came across this role that,was posted by ticktop,talent acquisition specialist,i wasn't too sure if i wanted to join a,china-based company due to several,factors,one,cultural differences as i'm currently,working in a local company,and two,stability of operations as they had just,set up their office in singapore despite,these factors i also knew that i wanted,to,one work in a regional role,two,do tech recruitment,and three to find a job in the internet,industry,so i applied for the job,anyway,besides i found on glassdoor that they,paid pretty good money,about a week later i received a whatsapp,message from their recruitment,coordinator in china she scheduled the,interview with me over whatsapp and i,attended the first round of interview,the interviewer was a talent acquisition,lead based in singapore many of the,questions she asked were situational,testing for my problem solving skills,examples would be,if you had to hire 100 developers in one,year what are some of the metrics you,will use,if at the end of one year you have only,managed to hire 30 of your recruitment,targets what will you do next,what are some sourcing avenues you use,to higher niche positions,how will you roll out a staff referral,program,if your quantity or referral,applications are too high what will you,do to streamline the search to improve,the quality of applications,after the first interview,they contacted me again in about two,days,to arrange a second interview but the,thing is,they wanted to offer me a 12-month,contract role instead if i were to pass,the second interview,usually when companies do this,the likely explanation is that they did,not find my experience good enough for,their permanent recruiter role and they,have some doubts about hiring me for,that position,by offering a contract they can observe,my performance for a year,before converting me to a permanent role,this is a great solution for companies,if they have a candidate they are unsure,of,but they believe have potential to be,groomed,i was quite hesitant to say yes to the,contract role mainly because i didn't,want to leave my comfy government job,for something so unstable,but i actually went ahead with the,second interview in the end as i wanted,to find out more about the potential,renumeration they can offer,the second interview was pretty much the,same as the first and they asked similar,questions,a couple of days later i received,another message from their recruitment,coordinator in china saying they wanted,to offer me i waited two days for them,to get back to me and then to my,nightmare they wanted to arrange me for,a third interview with another one of,their talent acquisition lead they told,me the reason is that they have an,overwhelming number of candidates for,this role and we need one more round of,interview to decide,at the end all three interviews i,attended had lasted around 50 minutes,each,they were really thorough in their,questioning,one week later i received a phone call,from their partner recruitment agency,offering me the role,it was a one-year contract with plans to,convert me full time at the end of it,the salary it was a 20,increment from what i was currently,getting,i quickly jotted down the pros and cons,of taking up the row,the cons,it was a contract rule therefore dropped,instability,the benefits such as annual leave and,medical were way less than what i was,currently getting,i knew that this role would be a lot,harder and more hectic as the company,was expanding really quickly in,singapore,but what eventually led me to accept the,job and leave my permanent position,would be,one my boss said tick-tock she was,patient and kind throughout the process,when i voiced out my concerns regarding,it being a contract role and i'm pretty,confident that i would have a lot to,learn from her,number two it's an amazing opportunity,for me to step into the internet,industry,many of the fan companies i applied to,previously were not open to my,background as i did not have the,experience they wanted,and three of course the high salary,increment,it was a really hard decision for me,but eventually i decided that the pros,did outweigh the cons and i knew that it,was a step closer to achieving my career,goals,changing jobs is never an easy decision,to make,lay down your pros and cons like i did,and focus on your personal goals for,your career as cliche as it sounds ask,yourself where do you see yourself in 5,or 10 years time,overall i had an extremely pleasant,interview experience with tiktok and i,hope that this video will help you to,make your decision if you're currently,in a dilemma about changing jobs,you
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Ads Moderation Specialist at TikTok: Ayuna Dorzhieva (DMS)
Ads Moderation Specialist at TikTok: Ayuna Dorzhieva (DMS)
um,hiya junior thanks for joining me for,this um short short interview,um uh so you graduated just this year,um from masters in digital marketing um,and last two months you started working,with tiktok,uh last few weeks actually thank you,yeah so congratulations on that that's a,it's a really exciting company to be,working for,and the reason why i reached out to you,is because,you are uh you've experienced what it's,like to be job hunting,in a challenging marketplace,so you graduated in the middle of the,pandemic,so really unfortunate timing um but,yes you've you've managed to find a,fantastic opportunity,and also being an international student,you've had to go through the visa,process,um also during a lockdown so that was,harder to actually get access to the to,the relevant government bodies,um so it would be really interesting,just to hear a little bit about your,experience of job hunting in the current,market conditions um,i think like what we're looking at is,these the situation is going to stay,this way for a while,so for the new intake of students it,would be just great to hear,what tips suggestions advice you would,have,for students when job pointing in a,market like this what has been,experienced sure yeah so i started to,look for a job about two three months,ago,and i was applying for two positions,today i was really laid back because i,was still,working on my thesis so i didn't have,much time and i was only applying to the,jobs that i,kind of liked uh the new ones that,appeared every day so i think i applied,to probably like,60 jobs most of them didn't reply to me,and probably like five or ten replied,and scheduled an,interview and i've gone through a few,stages with different companies,and i received two off,first one was from tick tock and another,was from for a translation position,somewhere in cork,and i didn't really want to move to cork,so i yes,and i like tick tock so i joined tick,tock recently,um yeah i don't really have much,tips about the interview process because,most of them didn't turn out good so i,don't think i'm in a position to give,any advices,the only thing i would highlight is just,to prepare and to check,the company's culture and what they,value and their,um mission of,of the company uh i did not go through,the visa,process uh because tick tock said that,they're gonna take,care of it so they require they,yeah that's very convenient yeah so they,asked me for a list of documents to send,to them,and i'm kind of working on that,gathering my ppsn,and stuff like this so and after that,i'm gonna send it to them,and as far as i know as of now,they're gonna be working on it on their,own,um that's great so i don't really have,much,yeah so i don't have much advice on that,um yes so i just started so i don't,really have any,information about how it is to work at,tick tock so far it has been,uh fun and i'm just going through the,training process,but the fact that it's uh working from,home,it's a little bit different and,challenging so i didn't really see any,one of my colleagues,i just text with them and i don't really,know how they look like,i don't know how anyone looks like,pretty much so it's a bit uh,it does feel a little bit you know,hard to adjust but uh,yeah but i guess,soon it's all gonna be over hopefully so,yeah i'll get a chance to meet them in,person,which i'm very excited about good good,and so coming back to the job hunting,then you said you sent about,60 applications and you got maybe a,couple of interviews out of that so i,guess,the message the key takeaway there is,that you gotta be consistent and you do,have to,send quite a few applications uh before,you get get interviews is that kind of,the key takeaway for you,yeah yeah i think so i i actually wish i,started,earlier i yeah i did start in like,probably,june yeah um but i think i could have,started in like,may or something like that because,while thesis does take a lot of time um,you know job application takes like an,hour a day every morning so,i was a little bit probably scared of,the process so i was like delaying and,procrastinating on it,but i think applying just even like one,for one position a day,after month would you know get a few,interviews at the end of the,month so yeah i if i was to go back in,time and change it i would start,applying earlier,like i think a lot of other of my,classmates did,who started applying you know back in,like,april or something okay so okay,so you'd suggest april may is probably a,good time to start to start job monday,yeah i'd say so yeah,and even if you do get like a job offer,right away,i think it's still possible to manage to,do thesis,and work at the same time like i've,heard other people,from uh other last years aluminized a,few did that,and i know some people start doing that,this year as well so it,it is hard but you know,it's possible so it's kind of up to you,how,urgent it is for you to find a job so,if you have enough time of course you,can take a few months break and stu
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Continue the next second section about ads service specialist tiktok
WHY YOU SHOULD SELL TIKTOK ADS AS A SERVICE IN 2022 INSTEAD OF FACEBOOK
WHY YOU SHOULD SELL TIKTOK ADS AS A SERVICE IN 2022 INSTEAD OF FACEBOOK
hey are you an agency owner uh who's,been in the game selling facebook ad for,the last six months 12 months or even uh,over a year right i know a lot of our,customers have been in the game for at,least two years or more,but uh you have yet to hit that at that,moment where you're like yes right,like oh my god this is working this is,the business that will actually change,my life,not just my life but also the uh,the life of the people that i love if,you have yet to have that moment and i,personally believe that that moment,happens when you're you can confidently,and repeatedly add an extra 50 grand,every few months to your monthly,recurring revenue,if you have yet to be able to do that,it's probably because facebook has been, you right the results are much,harder to achieve now right and a lot of,the brands especially this video will,really be uh for people who are selling,to e-commerce right,e-commerce if you've been selling to,e-commerce uh founders right store,owners you've probably gotten that,friction right there is a kind of like,um not resentment but it's much harder,to actually sell them on facebook ad,it's like you're not just need to sell,them on the,service but you also have to sell them,on trusting facebook again okay,so a lot of our customers have been do,sell a lot of facebook ad so the point,of me making this video is because i,want to actually be able to help our,customers see results much faster okay,and the only way to do that is by,selling something that the market is,actually screaming for okay,and one of the mechanisms that,is currently you know trending and a lot,of founders are literally jumping on it,like crazy,is tick tock,advertising okay,so uh if you're interested in learning,how you can uh implement tick tock ads,and uh how you can literally change your,life then please keep watching this,video okay so i'll just jump on my,screen and then show you so i made this,video a few days ago right titled don't,sell facebook ad as a service in 2022,okay and the whole reason behind making,this video was to simply let people know,uh agencies or anyone who's currently,selling facebook ad that as much as,facebook is an amazing mechanism to,deliver results to your customers,it's not the best in the vehicle to be,using to get rich fast okay,and um you know you get a lot of people,telling you or people trying to sell you,stuff and telling you that oh if you,want to get rich quick then this is not,for you but,i think that that's because,the whole reason behind building a,business is so that you can achieve,freedom right but nobody starts a,business because they want to achieve,freedom,in 50 years right like i don't want to,be driving porsches when i'm 60 right,i want to drive porsches this summer,okay so,whenever i'm i'm i'm thinking about,growing whenever i'm setting goals,whenever i'm thinking about my customer,wins i'm not thinking in,you know of course it's a great to,extend your time horizon and think long,term but when it comes to winning i,promise you you don't have to wait,a decade before you can make a few,millions right,but anyway so um and you know another,thing is that this video got 500 views,uh in less than 505 days right most of,our you know the average video gets a,few hundred views um so you know the,fact that this got you know over 500,people to watch it means that there is,that there is a problem right so,as an entrepreneur you know i have to,solve the problem right so,uh what i've decided to do okay and i,made this i built this solution the the,main reason why i wanted to build a,solution is because,as a service provider,the thing that i care the most or the,thing that i care the most about is,customer results okay and if my,customers aren't seeing results then i,need to change something or i need to,introduce something new right so um you,know our headline is we make it,unreasonable for people not to add an,extra 50 grand per month so,um sometimes you know in order for us to,actually help you get there we need to,stop you from selling that the,market doesn't actually want okay so,uh for those who didn't see the video,i'd suggest you watch it it's an amazing,30 minutes and i think a lot of people,liked it right,um we got 32 likes nobody disliked it so,that's good,that's a new one by the way can you,please drop a like on this video or,subscribe please please please please,and uh yeah let's just get these videos,more views okay so check this out the,reason why let me just summarize a bit,from what i covered in the video right,so um,the reason why facebook is you know the,it's much harder to get results for your,customers is because with all the,attribution issues with all the tracking,stuff coming up um you can make you you,have a hard time making data driven,decisions and if you can't make it,data-driven decisions,you can't really predictably get the,right outcomes consistently right so,that makes it a bit more of a shittier,platform okay it's still better than a,lot of platforms
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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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How to Use TikTok Ads to Get Leads For Your Business
How to Use TikTok Ads to Get Leads For Your Business
i've been talking a lot in my videos,recently about how i'm finding facebook,ads a lot less reliable when it comes to,lead generation and reliable in general,when it comes to advertising,but advertising helps fuel the fire if,you watch my video subscribe to go and,get that if you if you watch my video,the other day where i talked about my,new campfire methodology,which talks about the new way to grow,with video in 2022 and beyond and you,can get the blueprint for that by the,way at mattjohnsononline.com,free blueprint um i talk a lot about how,instead of ads being the major,structure that drives everything it's,going to be i believe and what i'm,seeing in testing you're going to have,to spend a little bit of money on ads,and using organic to sort of blow,everything up there's a whole,methodology and training on that in that,blueprint if you grab it there,and what i'm using lately and having,success with is tick tock and,i've been testing facebook ads right,alongside it just to make sure that i,wasn't seeing the wrong numbers or,whatever it might be and while my tick,tock ad numbers are not exactly,mind-blowing,they are massively better than facebook,and they also are much more in line with,what i was willing to pay for similar,ads on facebook before so what i'm going,to show you in this video today is how,to run a lead generation campaign on,tiktok to build your email list i'm,going to show you exactly what i'm doing,all right okay so let's jump right into,it um so basically what i'm doing is i'm,driving leads to a very specific offer,it's just a download just a regular lead,magnus lead magnet thing and they're,going into my crm i use drip and then,they're going into an email sequence,to book a call with me obviously you,know to help join my ignite program to,help people build their videos their,build their business with video,and so what i'm doing on tik tok is,that's where i'm drawing like driving my,cold traffic here and i'm going to take,you inside of that,right now and then we'll go through um,after i show you the what what it looks,like here i'm gonna take you inside and,give you an exact process that you can,copy and paste and follow for yourself,so that you can start driving leads,through,uh through through tick tock ads so let,me show you what i'm seeing here,so this is my tick tock ads account,and,um i've been that's the ad level let's,go to the campaign level and i've been,doing a lot of testing and i'm still,testing to be honest with you,but here are the numbers that i am,looking at,so,fourteen thousand impressions on this so,far point four five percent clicks your,rate i'm actually seeing that tick tock,click-through rates are much lower than,the sort of regular one percent,benchmark that we're used to looking,used to looking uh used to looking at,used to be looking at what's wrong with,my what's wrong with the way that i'm,speaking,um,and you see it's a 11 cpa that's,relatively normal in business to,business um and i'm i'm not i'm not in,love with it i'd rather it was somewhere,close to seven or eight,but,on facebook you're lucky to get 20 21 22,these days because of the cpm and look,at my cpm number for b2b here,12.51 usd in all of my tests on facebook,and instagram ads over the past month i,have struggled so much to get cpms which,is the cost of advertising costs to,reach a thousand people,under,literally 60 70,and we're talking about 12 on tick tock,and i actually think this could be quite,improved and it probably it's better as,you drill down so this is the camp this,is the uh this is the campaign and i'm,running this to my you guys can get it,for free here if you just if you just,click the link this is what i'm running,a lead magnet to,but um,you can see here i tried a few different,audiences wasn't loving what i was,seeing and some of the other stuff tick,tock is very touchy about things getting,approved or not and what they like to do,is this,they like to half approve things it's,really weird but i don't see any impact,myself i'll let you know if i do see,impact but i'm actually not seeing any,impact from this partial,it's very strange it's very strange,um so you can see for this,um i spent 138 dollars here two dollar,cost per click or 267 cost per click,12 cpms 52 clicks point four six percent,ctr,uh 13 conversions at 10 68 right and,it's actually more than that because,data and ios 14 and all this stuff um,which is a 25 conversion rate et cetera,et cetera i'm also split testing landing,pages on the back end as well because i,always do that usually very different,landing pages and again as i said we're,sort of early on in this,and the numbers are not blowing you away,i'm sure but they are,really good compared to it's similar to,what you used to be able to get running,facebook and instagram ads,um and you just like you can't do that,now,um 2.40 costs so now as we drill down in,the creative so i tested a very short,creative,um,can i pre i can preview here i tested a,very very short creat
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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
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Google Ads Specialist? What Does a Google Ads PPC Specialist EVEN DO?
Google Ads Specialist? What Does a Google Ads PPC Specialist EVEN DO?
hey guys what's going on rob from clicks,geek,in today's video i want to walk you,through what,is a paid search specialist right so we,hear you keep hearing a lot of things,about it and a lot of people who don't,know,anything about adwords are very confused,with what people who manage adverse,campaigns actually do,and uh their actual job so this is this,is not for,advanced marketers so if you're advanced,marketer sorry guys this video is not,for you,this is more for people who just want to,learn more about what,what goes into actually running a,successful google ads campaign,so there's a few different a few,different things here that,you have to take into consideration when,you hire a paid search specialist,their job is to do the research,build your campaigns write all your ad,copy find all your keywords,all that stuff okay their job is to,launch your campaign,their job is to make sure that your,campaign is producing leads and phone,calls at a profitable rate,and their job is to adjust course if,things,start to go sideways or the campaign,starts to fail,their job is to make sure it gets back,on track and uh,producing again right so that is the,gist of what a paid search specialist,does i'm actually going to go into,a live campaign and show you some,nuances of things that they might be,doing inside of your campaign to make,sure,all those things are met right so we're,at google right now you can see here,if we just go to let's try something,like pest control,ah let's try here test,control,you'll see here we have two different,types of ads we have these are google,home service ads we're not going to,touch on those today those these are,completely different than,google ads these are the google ads all,right,so these are the types of ads that your,page search specialist is going to be,building,and running for your business okay,and there's more down here you can see,so these are,showing bucks county which is where i am,which is right outside of philadelphia,if you're wondering why,and there's a bunch here i've actually,used these guys they're great,so that's it that is google ads that's,where they show when someone searches a,keyword your ads pop,up for your business right here and that,the search,specialist job is to make sure that your,ads are showing and that they're getting,clicked,and that they're producing leads and,phone calls so if we go into the back,end inside google ads you can see here,we have a junk removal client,this is their google ads campaign i'm,not going to go too,in depth into it today but they're,spending about 200 a day as their budget,in the last 30 days which was september,22nd to october 21st 2020,they've gotten 224 clicks on their ads,and they've gotten 81 conversions now,conversion is an inbound phone call or a,contact form submission,okay their cost per lead so they're,getting the leads at 34,and the conversion rate for those leads,is 36 percent,all right so that's exactly where we,want to be we're right on point with us,and um so we're paid search specialists,and this is what we do and this is what,every paid search specialist should be,doing,now if the next 30 days the cost per,conversion goes,up to you know 48 or 50,and the conversions are lower we gotta,then we got a problem,we got to go into the account we gotta,start going through the keywords you,gotta start going through the ad groups,we have to uh diagnose the issue and,course correct it so we're back on track,again,all right that's pretty much it there's,not really i mean there's more in-depth,stuff that goes into managing the,campaigns but that's,not really for this video i mean you got,to find the profitable keywords how to,do that you got to write the ads,that actually make people want to pick,up the phone and call you you got to,craft a hook,what's your hook for your ad like why is,someone going to choose you or the other,eight ads on the page you got to manage,the keywords you got to you know,increase bids on the winners and pause,the losers,you gotta monitor and analyze and report,all the data that comes through the,accounts all the raw search terms,bid prices stuff like that conversion,rates,click through rates you gotta stay,current on google ads,you know learning and stuff like that,and make changes when they're needed,and that's the job of a paid search,specialist so hopefully i've,helped clear that up for you on what,exactly they they're doing when you hire,them,if you're confused or anything like that,so hopefully i've answered that question,now don't forget to subscribe to our,channel guys and give this video a like,if you can and check out the links in,the description i put some,some cool stuff in there for you guys,alright catch you later
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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)
hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho
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