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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

The above is a brief introduction to ads. tiktok

Let's move on to the first section of ads. tiktok

I Tried TikTok Dropshipping For 14 Days (From Scratch)

I've made millions of dollars in the,past few years Drop Shipping on both,Shopify and Amazon from working out of a,room at my parents house five years ago,with absolutely no money to buy my dream,cars opening my own warehouse and living,life on my terms Drop Shipping has given,me everything but what if I had to start,from scratch with just my computer a,phone and 500 let's find out the rules,of this challenge are simple I have two,weeks to get a store to five thousand,dollars the store has to be profitable I,can only use five hundred dollars and I,can't use any of my old winning products,or stores it has to be from absolute,scratch now if the store fails and it's,not profitable I'm gonna be giving a,random subscriber five hundred dollars,if the store is profitable then I'm,gonna give it to one of you now let's go,ahead and dive in the first thing that I,need to do is I need to find a product,so to find the item I'm gonna use tick,tock I'm gonna be looking up Amazon,fines unboxing Tick Tock made me buy it,stuff like that and I'm just gonna be,going through the different items now,this might take a little bit so we'll,just time lapse this until I find one,so part of my plan here is that how I,want to use some of the 500 that I have,is to order the product and make some,organic hosts with it on Tick Tock but,to do that I need to find something,where I can easily make ads with it so,for example I'm not going to get like a,shaving razor I'm not gonna get like a,dog product because I don't have a dog,foreign,it's been about an hour and a half and I,found a ton of unprofitable products and,I think that we need a little bit of,inspiration,okay so I just found the item after a,couple of hours of going through Tick,Tock and looking through all the,different posts that are in there the,different accounts the links and,everything and I'm actually pretty,excited because I think there's a lot of,potential with this item and the angle,that I'm going to take to advertise it,and try and make five thousand dollars,and only two weeks so I've already,bought the item on Amazon it gets here,tomorrow this is the item a Wi-Fi door,sensor so really when I'm looking for an,item to sell I'm looking for four things,the first thing is that it has to be,something that has advertising potential,the ability to create an advertisement,with the item is simple because I don't,want to have to Outsource that,especially when I'm on such a strict,time frame the second thing is,profitability right your margin you want,to make sure that you have a margin on,these items because there's a lot of,different items that I found before but,the margins were too tight and basically,what that means is that what the,competitors were selling it at was so,low that if I were to sell it at that,number I would make almost nothing now,usually I wouldn't use AliExpress but in,this case again since we're on a strict,time frame and AliExpress does offer,12-day delivery for this item at a,really good cost I am going to be using,AliExpress for this item and you also,want to look for something that's,Evergreen right something that you could,sell year round and then finally of,course you want something that has a,cool Factor right so I think that this,is super cool because the ideas that I,have for advertising this are going to,make this seem like a cool product,here's the first account that I found,that sells this product so it's this,account on Tick Tock called HomeSense,and you know their advertisements were,pretty crappy but I saw a lot of,potential as soon as I saw it and then,when I clicked on their website absolute,trash and you can see that they're,selling it for sixty dollars right 57,and look at their variants I mean what,does this even mean DS1 DS2 DS3 right a,lesson here is you want to make sure,that your variants are things that,people understand this just doesn't look,good what we're gonna create here,together is going to be a thousand times,better than this I'm gonna go ahead and,start on the website right now I'm gonna,choose a domain so let's go ahead and,get started on the website,all right guys so I am finally done with,the store it has literally taken me the,entire day but I have finished,everything that I wanted to do on day,one so let's go into my computer so that,I could show you exactly how it looks,this is the store right here you can see,that I'm calling the product the lock,sensor I created this logo on canva in,literally like 10 minutes you could see,it right here I literally looked up logo,on canva change the colors and put in,lock sensor and I created the favicon,here as well so yeah I mean I think it,looks really really good I imported a,bunch of reviews from AliExpress this is,what I'm pricing the product at which is,about five times the actual cost on,AliExpress and something that I love,about this product is that I get to,introduce bundles immediately some,people are going to want to order one,two three four five hopefully everyone,wants

After seeing the first section, I believe you have a general understanding of ads. tiktok

Continue the next second section about ads. tiktok

Hướng Dẫn Chạy Quảng Cáo Tiktok Ads và Tối Ưu Quảng Cáo Tiktok Ads từ A tới Á (cập nhật 11/2022)

video khóa học Quảng cáo và bán hàng,trên Tik Tok Tên tôi là Nguyễn Phan Anh,và một chuyên gia về restaur marketing,từ năm 2008 tới Nay và hôm nay thì tôi,sẽ dành thời gian để hướng dẫn các anh,chị các bạn cách thức nhắm chọn và chạy,quảng cáo trên Tik Tok hay còn gọi là,Tik Tok as phiên bản 2022 và cập nhật,mới nhất vào tháng 11 năm 2022,Vâng thông tin của tôi ở địa chỉ,facebook.com search Phan Anh online,Email là Phan Anh online@gmail.com và số,điện thoại là 098 962 3858 tôi có nhận,đào tạo nhận tư vấn nhận đào tạo in,house a coating cho các anh chị các bạn,nhận thực hiện các dịch vụ ở về các,chiến dịch về Facebook để SEO web để Tik,Tok vân vân các anh chị và các bạn có,thể liên hệ với tôi để tư vấn và trợ,giúp Vâng và để không mất thời gian của,anh chị nữa thì chúng ta sẽ bắt đầu,Vậy thì để chạy quảng cáo trên Tik Tok,thì chúng ta sẽ cần gì,đầu tiên là chúng ta sẽ truy cập vào địa,chỉ,ads. tiktok.com Ok nó hơi đơ một tí,rồi nếu mà các bạn không nhớ cái địa chỉ,này thì các bạn vào Google các bạn tìm,từ khóa làm Tik Tok as hoặc là quảng cáo,trên Tik Tok là được các bạn nhé sau đó,thì các bạn sẽ tạo tài khoản quảng cáo,tạo tài khoản quảng cáo bằng Email hoặc,là bằng số điện thoại để chúng ta sẽ tạo,ra được thì chúng ta sẽ bấm tạo ở đây,thì tôi đã có tài khoản quảng cáo rồi,thì tôi sẽ vào phần mềm quảng cáo luôn,còn nếu mà tôi chưa có thì tôi sẽ tạm,các bạn nhập địa chỉ email mật khẩu và,xác nhận mật khẩu sau đó để xác minh đó,sau đó thì khi các bạn tạo xong thì các,bạn sẽ very file tức là xác nhận một lần,nữa sau đó thì chúng ta sẽ chạy thẳng,vào,cái trình quản lý quảng cáo nhỏ Tik Tok,chúng ta nhìn thấy ở đây,đây chính là trình quản lý quảng cáo Tik,Tok có một điều rất là thú vị đấy là Tik,Tok và Facebook nó rất là giống nhau nếu,mà các bạn đã học Quảng cáo trên,Facebook của thầy Phan anh rồi thì các,bạn sẽ thấy là trên Tik Tok cũng khá là,dễ và khá là tương đồng,đầu tiên thì chúng ta sẽ chọn là chế độ,quảng cáo đơn giản hay là chế độ tùy,chỉnh Đây là hai cái giao diện khác nhau,một cái nó gọi là giao diện đơn giản cái,giao diện tùy chỉnh thì tùy vào cái việc,là chúng ta thích cái,giao diện nào tôi thì tôi thích cái giao,diện là chế độ tùy chỉnh còn các bạn,không thích thì các bạn có thể chọn ở,đây nhé thì tôi sẽ chọn chế độ tùy chỉnh,ở đây nó chỉ là vấn đề về giao diện thôi,chứ nó không phải là chọn cái nào thì,quảng cáo sẽ tốt hơn được chưa ạ Và cũng,xin lưu ý là quảng cáo trên Tik Tok thì,cũng có ở trên nền tảng điện thoại di,động các bạn tải cái app Tik Tok,các bạn tải cái app Tik Tok về và sau đó,các bạn mở cái app Tik Tok của mình lên,trong đó thì trong đó có cái phần video,có cái phần video thì chúng ta sẽ,có thể bấm vào cái nút ba chấm này Đấy,sau đó thì chúng ta cũng sẽ chọn cái chế,độ tiếng Việt gọi là quảng bá quảng cáo,tiếng Anh thì gọi là,promost đấy thì đây là tôi đang mở cái,app Tik Tok của tôi và nó có cái nút,promost,thì cái video Sau này tôi sẽ hướng dẫn,mọi người cái cách chạy ở trên Mobile,cho nó xịn sò nha cái video này tôi sẽ,hướng dẫn trên pc cho nó chuyên nghiệp,thế thì ở đầu tiên thì các bạn cần phải,quan tâm đến cái trình quản lý quảng cáo,của nó nó có bảng điều khiển này các cái,chiến dịch này tài sản này và các cái,báo cáo về chiến dịch trong phần tài sản,này Thì tôi quan tâm nhiều đến phần đối,tượng các yếu tố quảng cáo,phần đối tượng này thì cho phép chúng ta,tạo ra các cái tệp remarketing tiếp thị,Lại giống như là Facebook,và ở đây thì chúng ta sẽ chạy quảng cáo,Tik Tok Với cái trình quản lý quảng cáo,trên cái giao diện tùy chỉnh Thế thì,chúng ta đang nhìn thấy cái giao diện ở,đây,tôi sẽ zoom to lên một chút đúng không ạ,Đầu tiên là ta sẽ nói về mục tiêu quảng,cáo thì Tik Tok chia làm 3 cột cột bên,trái là Cột tiếp cận đúng không ạ cột ở,giữa là cột cân nhắc và cột thứ ba là,cột chuyển đổi thì cái giao diện này nó,cũng bắt chước y hệt của Facebook như,tôi đã nói là Tik Tok nó sao chép và Tik,Tok của Tik của Facebook khá nhiều khá,là thú vị ở cái điểm này,Vâng thế thì nếu mà chúng ta chạy tiếp,cận thì chúng ta sẽ hiển thị quảng cáo,để mục tiêu của chúng ta là tiếp cận,được nhiều người nhất có thể Và khi tiếp,cận như vậy thì chúng ta sẽ hiển thị,hiển thị và chúng ta xây dựng thương,hiệu và chúng ta sẽ không quá chú trọng,tập trung vào,à Chuyển đổi đơn hàng nếu mà chúng ta,muốn chạy Chuyển đổi đơn hàng thì chúng,ta sẽ xem cái lượt chuyển đổi trên,website Nếu mà chúng ta chạy app tức là,ứng dụng cho điện thoại di động thì,chúng ta sẽ chạy quảng cáo ứng dụng đó,còn nếu mà chúng ta muốn chạy Truy cập,Web đơn thuần thì chúng ta sẽ chạy lưu,lượng Truy cập Web với điều kiện là,chúng ta sẽ phải có website hoặc là một,landing page hoặc là một cái đường link,đó nếu mà chúng ta muốn chạy số lượt xem,video cho một cái video nào đó ví dụ như,là cái video Tôi vừa up lên trên Tik Tok,của tôi đúng không ạ tôi muốn người ta,xem,Tôi muốn một cái người người ta xem như,thế này thì tôi sẽ phải chạy quảng cáo,để tăng lượt xem lên để tăng lượt xem,nhiều lên có đúng không ạ Vâng và chúng,ta có thể ch

After seeing the second section, I believe you have a general understanding of ads. tiktok

Continue the next third section about ads. tiktok

This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit

After seeing the third section, I believe you have a general understanding of ads. tiktok

Continue the next fourth section about ads. tiktok

Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)

so look making your first viral Tick,Tock ad in today's social media,landscape is one of the very first steps,you need in order to get your brand off,the ground and running but there's one,big issue nobody knows how to do it,properly you see after landing in the,top 10 of all ads on Tick Tock multiple,times for our clients I've learned that,there's specific do's and don'ts to,making your ad go viral and completely,changing the trajectory of your brand so,in today's video I'm covering the exact,steps on how to create a viral ad for,your brand showing examples of how to,actually format these ads in what ways,to make your ads go viral on tick tock,on top of this free course I'm giving,away a thousand dollars cash to one,lucky subscriber if this video gets a,thousand likes so make sure to comment,your biggest takeaway from this video to,enter the win now let's get into it now,we're going to be covering how to create,viral Tick Tock ads we've spent over a,million dollars on testing thus far just,in the last 90 days and we have over 48,active ad accounts that we're running,currently and all of our advice is based,on data not personal opinion and because,we have access to these 48 Adat accounts,we're able to pull all these insights to,be able to show you exactly what works,with Tick Tock ads and in fact we're a,tick tock agency partner as well as,every ad account we're managing is,spinning on average roughly twenty five,thousand dollars so the first thing,we're going to be getting into is what,ads do not convert specifically you,don't want to have ads that are only,using images or gifs this will,definitely decrease conversion rates,number two is making Tick Tock native,videos not ads this is something you do,want to do because if you create an ad,like video that is very obviously an ad,it's not going to blend in with the feed,as well on Tick Tock people are going to,scroll by it the whole appeal of tick,tock is from the genuineness of the feed,it feels raw it feels authentic and,people are more likely to buy because of,this because there's not a bunch of,filler or overly marketing slogans and,phrases being thrown at them so you want,to make sure that the videos are,authentic and are native to the platform,number three is having no focus on the,product will lead to confusion sometimes,people take this way overboard and,create a video that is like a routine,Style video and it only shows the,product about two to three seconds out,of the entire 30 second clip and they,run that as an ad thinking that because,they're showing their morning routine,that maybe that specific product,placement will lead to sales a lot of,times it's just brand awareness and not,every single person is going to make it,to that point in the video where they,see that product and if there's not a,specific call to action which is number,four people aren't going to know that,you're actually selling the product so,they might not likely visit the website,you want to be very clear make sure the,product is being you know talked about,throughout the entire video so it's very,focused in so people know that they can,actually buy it and so what Tick Tock,ads do convert so we have a list of,videos that we're going to be going,through here and number one is making,sure all of the videos that you create,for tick tock ads are vertical video you,don't want to put landscape you don't,want to put Square Style videos that,works on Facebook and Instagram but not,Tick Tock number two is you don't want,your video to drag on Tick Tock is a,very fast-paced platform people looking,at more videos than ever on Tick Tock,compared to other platforms like YouTube,and Instagram and Snapchat Tick Tock has,a higher view video volume because more,people are watching the videos not only,that but they're staying on the platform,longer because they like short form,content so you want to make sure it's,very engaging and what I mean by fast,jump cut style content is every three,seconds you have a clip where it,transitions where you're at one angle,here it clips and you go to the very,next angle and continue the sentence or,continue the next tip or touch point,this is very engaging for the audience,because it keeps them in the loop and it,allows them to you know take in more,information without having to wait on,the full video to play through the third,one is keeping the content raw and,authentic speaking genuinely into the,camera going over exactly what it is,that you're promoting so that way people,can actually understand what you're,talking about and number four which is,super important we know these lift the,conversion rates if you apply these you,want to make sure that you have not only,music voice overlays but text overlays,and what I mean by each of these is,having music in the background very,subtly not overly taking the video where,you can't hear them or it's distracting,you want to make sure there's just a,small engagement of you know the sound,in the background that plays ni

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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Stop Wasting Money On Ads That Don't Work - Here is How To Create TikTok Ads That Convert

so you want to create Tick Tock ads that,convert well you are in the right place,in today's video we're going to be going,over tools that you can use to find,inspiration to create ads proven,Frameworks that you can go through and,Implement and also best practices for,creating Tick Tock ads by the end of,today's video you will have everything,that you need to start creating High,converting Tick Tock as no matter what,your budget Niche or experience is and,for those who don't already have a tick,tock ads account created I encourage you,to check out the link down below you,will find a limited time deal I've,actually partnered with Tick Tock to,have a limited time deal for anybody who,is watching this video so be sure to,check that out now before we start,jumping into what does work for tick,tock ads I do want to quickly address,things that do not work so here are,things that do not work when it comes to,tick tock ads so the first thing is just,copying and pasting your Facebook ads or,ads from other platforms into Tick Tock,you can see this first brand right here,they essentially took their Facebook ad,and pasted it into Tick Tock and you can,see even the lettering is cut off almost,the format isn't correct and it very,much looks like an ad people on Tick,Tock they're they're used to seeing tick,tocks the ads that really convert look,like Tick Tock so that's a theme that,you're going to see throughout this,whole video the second mistake we see,here is not using vertical format AKA,having black bars on the top and bottom,of your ads this brand actually did,something kind of clever which you got,to give props to them but still yields,the same results as you see instead of,having the black bars they added this,little border of these bricks in this,little Christmas wreath here but still,it's still going to have lower,conversion rates it looks like an ad it,doesn't look native to the platform,people are going to scroll right past it,the third thing is over produced things,that look like very much commercials,inside of here you can see this has like,all this fancy text all these things,these confetti falling down it doesn't,look native to the platform again and,it's just not going to yield the same,results and the fourth one which is,probably very obvious is Tick Tock is a,video platform if you just take images,of your products and trying to scroll,them through you're not going to see,great results so those are four common,things to avoid when it comes to tick,tock ads and we're gonna be going over a,couple more throughout the video as well,but now let's actually talk about how to,create Tick Tock ads that work so real,quick this may sound really simple but,one thing I want you to always remember,when it comes to tick tock ads is,there's three parts to a tick tock ad,one you have the hook which is arguably,the most important part of the ad,because if people don't continue to,watch your video then none of Nothing,Else Matters third is you have the,information or the meat of the product,now when you are creating the,information about the product I want you,to keep in mind that your information,should fall into three buckets your,information about your product or,service should either be in the form of,entertainment education or inspiration,so when you're creating your Tick Tock,ads you need to have one if not all,three of these elements when it comes to,the actual product information so ask,yourself is this video entertaining,educational or inspirational or all,three that's a super bonus if you can,get all three of those but it needs to,have at least one of those elements and,then finally it is important at the end,of your tick tocks to have a CTA a call,to action and I'll explain exactly how,important this actually is a little bit,later in the video as well that's so,that's a basic framework that we just,all need to be on the same page so now,let's actually go over a few hooks that,you can use in your Tick Tock ads as you,can see here this is a very calm common,hook it's here is a simple hack to help,you blink here's a simple hack to help,you organize your tank tops here's a,simple hack on how to clean your car,here is a simple hack on how to change,your HVAC unit things like that this is,a very this can be used on pretty much,any Niche any service any product out,there next this one is a very good,formula to follow it's do you have a,problem with X here is a solution you,can see do you have a problem with,getting curly hair use surf spray AKA,our solution and then after result I,have curly hair this next Hook is one,that is actually very native to tick,tock and is kind of a trend if you will,it's called the don't buy this buy this,instead and you can see in this example,what the user does is saying don't buy,this microphone buy this microphone,instead because of XYZ reasons after,comparing the two this is very heavy,education play and is super effective,for bringing in conversions in sales and,another one that is ver

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Continue the next seventh section about ads. tiktok

TikTok Ads Tutorial: Complete Ads Guide for TikTok

move over Facebook because Tick Tock ads,are the newest golden ticket to making,sales so if you guys are wanting to,learn how to run Tick Tock ads for,Shopify or maybe you have a Drop,Shipping business today I'm going to,teach you how to run Tick Tock ads,effectively if you guys are new thank,you for joining me today this is an,official Shopify Channel this channel is,built for small business owners with big,plans so if you are just starting your,business or you're looking to scale it,this is the place to be stick till the,end of this video because I've got a,tick tock ad strategy that literally,only industry professionals know these,are tips that are coming straight from,the people that work at Tick Tock so I'm,going to be sharing those with you guys,today this Tech talk ad tutorial is,going to be perfect for beginners so if,you guys are a beginner make sure that,you are sticking around and you're going,to learn everything that you're going to,need to know so let's hop into it,foreign,you guys are in good hands today because,I've got all the tips I got all the,tricks for you and I actually work,directly with media buyers that are,experts in the e-commerce space and I,also sit in on weekly meetings with,advisors that literally work at Tick,Tock today we're just gonna do one big,knowledge transfer and I'm going to,teach you everything that I know so that,you guys can make your Tick Tock ads a,success alright let's not waste any more,time let's hop into it,okay so if you've never seen The Tick,Tock ads manager here's what it's going,to look like so let's start by getting,you set up here first things first,you're going to want to make a pixel and,you're going to want to set this up on,your Ecommerce site,so if you're not familiar what the pixel,does is it tracks important actions that,your customers are taking like if,someone's adding something to their cart,for example now the reason that we need,the tick tock pixel is because you're,going to need the data that it's,collecting to create retargeting ads so,that you can Target very specific people,so for example let's say The Tick Tock,pixel tracks all the people that visit,your website you can later retarget,website visitors with another ad that,gives them a coupon code and then maybe,they'll finally decide to make that,purchase,so to install a tick tock pixel click,assets and then click event,click manage under the website pixel,click create pixel and then name it your,Shopify store name so Shopify has,actually made it really easy to install,this piece of code with one click so,what you're going to do is you're going,to click this button right here,and then hit connect with Shopify,okay cool that's done now we're going to,hit next,and now let's go over to shopify's App,Store and make sure that we actually,have the tick tock app installed this,app is literally just called Tick Tock,and then the app is just buy Tick Tock,Inc okay so Tick Tock Inc,and then you're going to add the sales,channel here like this after that you're,going to connect your Shopify account to,your Tick Tock and you're good make sure,that you have the right ads manager,account selected here then hit connect,select the pixel that we've just made,together a minute ago just like this and,then hit connect,select your Target locations depending,on where in the world you're selling to,you're going to also want to add a,payment method and then when you go back,to tick tock you can click this button,right here that confirms that you have,set the pixel up in Shopify,after this the Shopify pixel will show,up you also want to make sure that,you're setting up your conversion,tracking so we're going to go into the,create events page and then from here,you can create events using two,different tracking methods you've got,URL keywords or web elements okay so we,have click events so click events are,going to count every time someone clicks,on a specific element on your website so,this could be like adding something to,cart or submitting a form and buttons,and links are also going to be tracked,with click events then we have URL,events okay URL events count user visits,to specific pages so like you might want,to track when people view a specific,product page for example so all that,being said I'm going to show you how to,create a click event,select the appropriate event type for,this URL event okay so under advanced,settings you have the option to name,this event okay so give it a name and,then you're also going to input a,currency so that you can track how well,your ads are doing in dollars and cents,you know we want to see how much money,our ads are bringing in our respective,currencies so make sure you're filling,that in and then fill in the unique,keywords from the URL of the page that,you want to track,okay so what you're going to do let's,say for example you had like,bluepants.com id123,slash purchase you would enter purchase,if you need to add additional keywords,to this event you're going to click

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