are tick-tock ads worth it in this video,i'm gonna break down exactly why and why,not tic toc ads may be good for your,brand or online business on this channel,of course we talk about tick tock ads,e-commerce drop shipping how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to this,channel we also have a ton of free,training linked below and a full-fledged,a to z take doc ads mastery course,that teaches you step by step on how to,run tick tock ads for your business as,well as spy talk,a spy ad tool launching in the next few,weeks that lets you spy on thousands of,your competitors ads and find winning,products in seconds now let's get,straight into the video and i'm going to,break down exactly why and why not tic,tac ads may be worth it for your,business over the past 30 days i spent,over 174 000 on tick tock ads alone and,i'm going to show you guys what i found,really well really works and what,doesn't work now if you're wanting to,spend money and actually run tick tock,ads for your brand your business your,drop shipping store,what is what is the first thing that you,need you need and how can you pretty,much see see great success right off the,bat,the first thing that you want to do to,make sure your tick tock ads are,successful and actually be able to scale,and use the platform profitably is to,make sure your product and what you're,selling is very broad and what do i mean,what do i mean by very broad broad as,it solves a problem you know that,everyone has or your product can just be,consumed and used by,more than one you know niche so if,you're selling like collars right for,dogs,that's one thing all right that's that's,pretty broad,collars for dogs but if you're if you're,selling collars for you know dogs but,let's say,you know you're targeting only poodles,now that's the problem that's not broad,enough that's tuned that's too niche i i,get it right the riches are in the or,the niches or the niches but in this,case it's not maybe on other platforms,but on tick tock you want to be as broad,as possible,so,skin care does super well if you're,running a skincare company if that like,anything like that,health wise,anything in the health niche fitness you,know super broad stuff,and,what is going to really drive these,broad products and different niches like,like you said like if you sell shoes,great,something super broad that anyone and,everyone can obtain and use,and that really helps your creatives and,that's also the hugest driver in if your,tick tock ads are worth it if you can't,get good creatives what i mean by,creatives is good ads shot if you can't,get good ads shot on your iphone don't,use an android whatever you do do not,use an android to shoot ad creatives,like it's just terrible quality compared,to the iphone,and the user experience on tick tock,but you need to have amazing creatives,with this,so creatives are the ads inside and you,need to be shooting at least like at,least minimum for your brand every week,you should have one to five,one to five,new creatives,or new ads every single week shot it's,not hard take your iphone out get,influencers to shoot for your brand one,to five new creatives each week that way,you can test,more rapidly and actually figure out,what works that's how you're gonna be,able to scale and use tick tock ads and,to make it worth it if you can't get,these ads made for your company in a,vertical format 1080p by 1920 you know,resolution or dimensions it's not going,to be worth it for you,and what does good creatives do what,what does it do for the platform and and,help your results so we're going to base,this off of ctr,or click through rate that's what,click-through rate stands for ctr,click-through rate and click-through,rate is the number of times,a customer right sees your ad and clicks,all the way through based on the number,of people that saw it,so if a pool of you know 10 people,right 10 people saw your ad,and only one person,right click through,that would equal a one percent,click-through rate,okay which isn't bad what you want to,shoot for when you're running tick-tock,ads is between a one,to let's say a 1.5,you know percent,click-through rate,that's gonna be huge a one to one point,five percent click through rate that's,pretty average for a product and if,you're hitting that on your brands and,you launch those tick tock ads and you,get that that's great,but the next step isn't just the,click-through rate are you getting low,cost per clicks which is cpc cost per,clicks,cpcs are literally as it states cost per,click how much does it cost a customer,to come through your ad,watch it and then click it,to go to,your landing page right with your,product and you know your buy now button,your add to cart how much does it cost,for someone to click on the ad and go,through,a good range for a lot of products is,between 20,to 50 cents,20 to 50 cents per click,that's really imp
Let's move on to the first section of are tiktok ads worth it
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the first section, I believe you have a general understanding of are tiktok ads worth it
Continue the next second section about are tiktok ads worth it
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
hey welcome back into another video here,on the channel today,i'm going to be talking about what the,key differences are,between facebook ads tick tock ads the,platforms have,phenomenal differences between them,there's certain situations where you,could use both,but i want to outline the pros the cons,the differences and things that you're,aware of so you could,literally today go ahead and launch ads,on one of these platforms potentially,both if you know me if you follow the,channel for a while,you know that i always recommend,learning one thing first in an,advertising and marketing,world you are going to get the best,results when you dominate one platform,first the reason for that,is most paid ad platforms you know,outside of you know paying a youtube,influencer for a huge shout out,things like google ads facebook guys tic,toc anything like that where there's,pixels involved and it's data driven,if you can build a ton of data from tick,tock ads,and you also had your facebook and,google pixel on the store the whole time,well transitioning from tick tock to,facebook is going to be easy because you,already have,3 000 sales on the pixel season data,facebook knows who your customer is you,can build lookalike and retargeting,audiences right away,it's going to be an easy migration so,just keep that in mind really focusing,on one thing otherwise you kind of get,lost in the sauce as they say too,distracted now between the two platforms,there's huge differences number one,understand first and foremost that if,you go with facebook you will run into,problems with being disabled,for no reason restricted for no reason,and potentially banned,for no reason it got to the point where,about a year and a half ago i had to,start remote accessing other computers,on different servers,using dozens of other people's facebook,profiles across hundreds of different ad,accounts with multiple backup pixels on,everything,we're talking about an infrastructure,that costed about 65 000 to build,and about 15 000 a month to manage and,maintain,that's not advertising cost that is,structure cost,so that's what i had to do to get around,stuff because i was doing,nothing wrong i was selling stuff that,wasn't showing any skin,it wasn't remotely close to violin in a,policy but that's facebook for you it's,hard to explain and as someone who,you know if you don't run ads that might,sound crazy and weird to you but that is,truly just what the platform is be,prepared for a world of headaches,here's why facebook is a great option,though it's,really not that hard to master okay,excuse me there it's really not that,hard to make money with,anything like that is difficult to,master but it's a platform,that in my opinion is the lowest cost,to start if you want to start something,from scratch with tick tock ads or start,something from scratch with google,based on my experience it's going to,take you more money,to do that okay and there's certain,products on tick tock where it just,might pop off faster,but in my experience facebook at least,with the skills that i have is,pretty simple to get the ball rolling,with you know inside of our e-commerce,program we put a lot of attention on,facebook for a simple reason,any business owner that's getting,started you need cash flow,without cash flow your business can't,survive you need positive money coming,in,right total gross revenue expenses,there's your profit left you need a,profit margin with that you can now,venture into other things and it makes,making more money even easier because,now you can do all sorts of different,things that cost money,so facebook is probably going to be the,best option for you,if you are looking for extreme,consistency if you want to grow it,really slowly,and if you also want something that is,probably targeted towards a more,specific audience,and ideally an audience that's 35 years,old or older,that is the prime category my main brand,inside the health and orthopedic space,we service about 65 of our customers are,35 and above,the rest of those out of that 35,probably 25,of them are like probably 28 and above,so it's very,rare that they're in the 25 year old and,under,category it's very rare that that,happens and,this made tick tock ads not very,efficient because tick tock is just a,younger platform,that's all it is it's also a platform,that is very,general from an advertising perspective,so go go ahead open a business account,on tick tock,you can see it doesn't cost you anything,and you'll see instantly the similarity,how they literally ripped off facebook,and it's a it's a exact format copy,which makes it easy to run if you're,familiar with facebook but tick tock is,probably going to work the best for you,if you have a more,general viral organic type product you,know things that are,led light strips led light bulbs um,you're just crazy little phone cases,anything that can kind of go viral you,know like,the lighters that are electric and don't,use any gas or butane i sold like 600,grand
After seeing the second section, I believe you have a general understanding of are tiktok ads worth it
Continue the next third section about are tiktok ads worth it
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
After seeing the third section, I believe you have a general understanding of are tiktok ads worth it
Continue the next fourth section about are tiktok ads worth it
I Spent My First $4,000 On TikTok Ads In 2021... 7 Things I Learned | Shopify Ecommerce
I Spent My First $4,000 On TikTok Ads In 2021... 7 Things I Learned | Shopify Ecommerce
yo what's going on guys,welcome back to the channel my name is,nicktario and today i have a new video,where we're gonna showcase the,seven things i've learned after spending,four thousand dollars,on tick tock yes tick tock i've started,to,venture out and test other paid,advertising mediums,to further expand what we offer at my,agency and to further expand the result,potential,for my clients and i wanted to showcase,you guys exactly what i've learned and a,few,entry-level things to help you if you're,just starting out with tic toc ads and,how you can get started today so before,we get started make sure you hit that,like button and hit that subscribe,button,i'm posting new videos every other day,to help financially empower the shopify,business owner and help them scale to,the moon in 2021.,let's get started,diving straight into the tik tok ads,manager,it's very similar to facebook's ads,manager pretty much all of them tick,tock,linkedin even twitter they're all pretty,similar,to facebook's ads manager the only one,different is google adwords and that's,just a whole nother video for another,day,so just jumping right into it we'll go,ahead and just create a campaign and,show you guys a few things,so they do have a few limited objectives,which you can,optimize for we're still doing,conversions uh which is your standard,like purchase at the cart,view content etc but they do have a few,other ones like reach,traffic and video views so we'll call,our top our campaign,just call it tests and you can do you,know kind of like a budget for it if you,want to spend like a lifetime budget,similar to how facebook does it and then,you can do an a b,testing strategy so hit continue and,just like facebook you have your ad,group,which is your ad set and you can just,slowly start,diving right into it now just like,facebook your ad group,is your ad set so we'll go ahead and,just name this you know,test and with the promotion type we want,to select,website and just like facebook select,your,pixel now there is a app for shopify,that hooks up to your tick tock ads,manager,to where you can sync the pixel and,everything like that super,simple very similar to the facebook app,with like server side integration all,that stuff so we'll go ahead and select,our pixel and for the optimization event,tech stock's a little,different they don't have a purchase one,they have a complete payment and at,first i thought this was similar to like,ad payment info,so i cross referenced all my orders on,shopify with the orders on tick tock,which are considered,again complete payments and i made sure,they lined up exactly and they do,so it is complete payment is the,purchase event,on tick tock now again all the other,ones are pretty similar i'm not sure why,they did that one as complete payment,and not like,purchase or complete order or new order,something like that that's very,interesting to keep everything else the,same and yeah so you select your events,now i have gotten some advice from a few,people,in groups i'm in and just trying to,learn more about tick tock and something,that's worked really well,for people is testing multiple different,events so with facebook you just,launch new campaign even if you had no,doubt at all you would launch a purchase,event and it would still outperform,everything else,with tick tock they're recommending to,test,multiple events and going broad as you,can,for targeting so you would do a complete,payment ad set you'll do,a as a cart ad set and you do initiate,checkout ad set,along the side and i do have some,results to show you guys exactly how,that worked out for me at least,so we're gonna choose optimization of,complete payment for this specific,video and if we scroll down we can see,right here is placements now take doc,doesn't have,like news feed stuff like that so it's,just tick tock that's it,our news feed app series which is just,like different particular apps,i just turn all that off and do,specifically just tick tock to have my,videos on it now you can do user comment,user download,to where like people can download your,video kind of like redo you know things,with your video and stuff like that or,comments i'm personally,okay with that but you might work with a,client or you might have a brand that,you're not okay with that you can turn,it off we won't we don't really know the,effect on performance it has but,that's definitely something you can look,at that now automatic creative,optimization,from what i heard this is exactly like,dynamic,creatives on facebook's side but,apparently it works,10 times better and that's just through,again looking through some of the groups,i'm in that's done really well,with tick tock ads getting advice from,others dynamic creative optimization or,automated creative optimization exactly,the same thing as diamond creative ads,is that they do a lot better of a job,and they'll actually turn off things,that don't work whereas facebook would,just leave things on,that's not working now au
After seeing the fourth section, I believe you have a general understanding of are tiktok ads worth it
Continue the next fifth section about are tiktok ads worth it
I bought VIRAL TIKTOK ads... was it worth it?
I bought VIRAL TIKTOK ads... was it worth it?
welcome to my channel today we are going,to be testing out a bunch of tick-tock,ads are they a scam or are they worth,your money also i'm gonna have my,husband helping me out today he's,prepping us for the video right now but,be sure and smash that subscribe button,before you leave and let's go ahead and,jump right in today is fresh face friday,i am celebrating fresh face friday and,i'm just loving it skin skin skin okay,so before we jump in i just want to give,a quick shout out to none other than,caystify you guys know i love my case to,buy cases i've been talking about them,for a while now they are my favorite so,if you guys don't know what case defy is,it is a tech accessory brand they,specialize in unique phone cases like,these i think these are so cute they,have my name on them so you can,customize them as well i have a ton of,case by phone cases i also have this one,on my phone which people ask me about,all the time it's from case to buy it,has the best quote on the back they do,collabs they also specialize in watch,bands airpod cases and other tech,accessories so be sure and check them,out so these cases with the bumpers on,the end have chi-tech technology and,these drop tests approve 9.8 feet which,is just crazy you guys what makes me so,happy is it's actually earth day today,that i'm filming but what's so cool is i,was just talking about at lunch i was,like ask me about my phone case i was,like actually look it says this case is,made from recyclable phone cases so they,have sustainable phone cases so you can,feel good about your new purchase they,also have these new ultra impact cases,they're made of 65,plant-based materials this one says here,made from bamboo based materials they're,also compatible with 5g wireless,charging case 5 phone cases are 100,non-toxic and non-hazardous they also,feature antimicrobial coating that keeps,your case germ free killing almost,dropped it it's okay i got my case off,but anyways that kills 99 of bacteria if,you guys are interested be sure to go to,kspy.com forward slash laura lee to get,15 off your order i'll also have it,linked at the top of my description box,right down below all right let's jump,into trying out our first product first,product on the tick tock by the way,laura doesn't get tick-tock ads can we,talk about that no we can't don't tell,anyone i don't know how it happens,though,you're an influencer i don't know this,was all on my tick tock the ads that we,found so the first thing up the pizza,cupcake,what is this we have already baked it i,want to show you guys a little close-up,it looks like a little donut look at,that i like a little burnt pepperoni it,looks really good i love pizza all right,so wait roll the tick tock oh well will,it take time,all right we're back from the tick tock,oh look at this one it's got like grease,like inside like that means it's about,to be so good you bake them for 10 to 12,minutes i did that and then you just eat,them oh it says you're supposed to thaw,the cupcake 30 minutes before putting it,in the oven i thought it probably five,minutes,cheers oh,oh yeah i like it it tastes like a pizza,that's been in the freezer it's good,though i like that i mean it's not bad,it kind of reminds me of bagel bites a,little bit it did that way doughier than,a bagel bite though you used it over,your home it's a lot of dough it's a lot,of i liked it if we had to do one out of,him,um hard 7.5 i was gonna give it a six,there we go not bad all right next i got,these tick tocks for,flavor god flavor god and they're unique,seasonings so this one's called ghost,seasoning it's supposed to be spicy yeah,we're not putting these on the on these,what so we got apples because then the,tick tock roll the tick tock first this,is my absolute favorite topping to go,with apples it's from flavor god it is,delicious and it's zero calories all,right tic tocs rolled they put them on,apples as you guys saw,so we're gonna try the two sweet ones,and then oh maybe we put the ghost one,on a piece of the pizza this is,chocolate doughnut this is buttery,cinnamon roll i'm trying the butter,instead of that yeah yeah yeah,we got our finely chopped apples here,all right this smells so delish mine,smells all right oh mine sticks a little,bit mine's mine's very grainy,that's really good this is so good,i can't show you i,okay this is the cinnamon roll,i'm good yeah it tastes like chocolate,you know what this is the middle one,makes it taste like applesauce buttery,cinnamon roll this one's really good i'm,not obsessed i loved it it looked,actually applesauce because it's like,apples and cinnamon yeah the doughnut,one however you like that one i don't,know it's a chocolate girl does it taste,like a chocolate doughnut is it just,chocolate flavor it's just chocolate,flavor really right but it smells like a,chocolate doughnut i'm giving them a,nine out of ten you want to go nine out,of ten these are great laura's gonna try,the spicy one i'm scared you do it on,the pizza i'll
After seeing the fifth section, I believe you have a general understanding of are tiktok ads worth it
Continue the next sixth section about are tiktok ads worth it
$0-$1k/Days With TikTok Ads (TikTok Ads Case Study)
$0-$1k/Days With TikTok Ads (TikTok Ads Case Study)
we went from zero to 1k days with this,new tick tock ads method that we,developed and i can almost guarantee you,that if you're not using the strategy,you definitely should because this can,take your shopify literally from zero to,one thousand dollar days or if you even,have an ecommerce brand this is going to,be the strategy you want to use what's,up y'all it's your favorite digital,marketer here chase chapel and i'm back,with another video that you're not going,to want to miss we're literally covering,exactly how we took this brand new,shopify store all the way from zero,dollars per day,up to 11 to 1200 dollars in daily,revenue all from tick tock ads which is,pretty incredible because it was only,within a 30 day timeline that we were,able to make this happen for this brand,so this strategy is pretty impactful and,it's absolutely insane the results that,you can get with the strategy and i'm,going to break down every metric behind,it,so just to show you a little bit about,this we started around the third with,this actual account here and you can see,that they were doing zero dollars per,day with this brand new store and we,started running tick tock ads there was,a couple cells every day and then we,started to really dial in the campaigns,and you can see from there forward every,single day was just growing and growing,and growing and now,every single day we're averaging,literally 1k days and it's pretty,incredible because you can actually see,here,one thousand dollar day eight hundred,dollar day,twelve hundred dollar day this is a,thousand dollar day almost every single,day hitting almost a thousand a day with,literally just about two hundred dollars,in ad spend and being able to get a,pretty incredible return and ad spin,from that and you can see here that the,actual online store conversion rate has,quite literally exploded and they tried,other platforms but they just weren't,getting the success but once we,implemented this tick tock ad strategy,results absolutely took off making their,store convert way better and us hitting,the actual audiences we need and that's,exactly what we're going to be covering,is the exact campaign breakdown in tick,tock so when we hop over into our tick,tock ads manager you can see quite,literally here we spent about 257,dollars to make twelve hundred dollars,with tick tock ads and there's two,campaign structures that we really,focused on here in our tick tock ads,manager and that is our open testing,campaign and our actual retargeting,campaign open testing is where we're,going after new individuals that haven't,heard about the brand before so that way,we can reach them and people will,convert from that and then once we've,built up that avenue we use what is,called a retargeting audience where we,re-target those people who have already,watched the video who've actually,clicked on the ad and actually get them,to re-engage with that same content to,actually make a purchase and i'm going,to show you all how to set up these,exact campaigns that we're using to be,successful with tick tock ads and just,to show you some more data here we're,averaging you know really low cost per,cpms around the four dollar range that,means for every 1 000 people we reach,we're making you know about four dollars,to spend to reach those thousand and,then cost per click is you know really,low below the one dollar mark most of,you are running facebook ads and have a,very high cost per click and this is a,good strategy because we've literally,you know are reaching a ton of people,every single day and on average we're,doing anywhere between eight and 15,conversions with this actual campaign,and here our average cost per result and,then we have you know our add to carts,we're getting a lot of add to cart so,that's a big opportunity which is why,i'm going to show you all how to set up,this actual retargeting so when we go,into our open testing we have different,audiences that we set up and there's,really three audiences that are really,impacting this performance and these are,what we call mixed stacks and that's,where we combine different uh layers of,interest behaviors hashtags and i'm,going to show you all how all of that,works,right through this video so let's go,ahead and start setting up this campaign,so that way y'all can start actually,generating cells because we scaled this,campaign up once it was actually,profitable and it's absolutely crushing,it and i want to show you all how we,broke it down so first step is is we're,going to go ahead and hit create and,we're going to create a conversions,campaign the reason we want to choose,conversions is because we want to,optimize for our goal if our goal is to,increase sales and you know drive more,revenue for our business so that way we,can get a really nice profit then we 100,want to focus on conversions and nothing,else we don't care about just driving,traffic to our site we're not too,worried about you know reach campaigns,we're automatically going to be dr
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Are Tik Tok Ads Worth It?
Are Tik Tok Ads Worth It?
welcome to this video my name is,jeremiah krakowski if you haven't heard,from me before i help coaches trainers,authors and experts grow their,businesses and get more clients using,the internet and we've done this through,ads sales copy and offers and we've been,running tick-tock ads recently to reach,new customers now here's the results,we've gotten with this,before i go into that a lot of people,are asking are tick-tock ads worth it,are they worth it in my business now the,truth is this if you don't have a good,offer,if people don't actually want what,you're offering paid ads are like,flushing money down the toilet,they're like literally taking a bundle,of cash and burning it in a trash bin,okay and that's how a lot of people see,ads is they're gonna run ads right,they're gonna they're gonna run these,ads and it's gonna magically make their,business grow but without the right,offer and the right messaging and,something that actually connects with,what people want,they're not going to work and so make,sure before you run ads that you have,your offers in order i have a number of,podcast episodes over 170 episodes of,the grow your life podcast where i walk,you through how to build offers how to,create your messaging your copy i have,courses on my website that walk you,through how to do that now,are tick tock ads worth it,absolutely,we have been getting,how do i say this,one-third,to one-fourth the cost on facebook,meaning if it costs us,12,to do something on facebook ads or,instagram ads it's about,three,to four dollars,on tick tock ads,why is that well,because there's not a lot of people,advertising on the platform,there's not a lot of people that are,using the platform to get customers it's,a newer platform right now there's less,competition and so because of that,supply and demand dictates that they're,giving a lower cost now is that going to,be forever no,there's going to be the tick tock ads,gold rush where everybody is going to go,in and learn how to do tick tock ads and,if i have anything to do with that,that's what's going to happen because i,want to help as many people realize that,you need to start running ads on tick,tock if your ads are working on facebook,and on instagram,you're going to get a better result by,going on tick tock and testing things,out okay so we're talking conversion,results lead cost,the same campaigns that were giving us,ten dollars or five dollars a lead we're,getting,two dollars a lead over on tick tock,seriously,like,this is,crazy,where we are right now and yet very few,people are talking about this now i just,put out a course on my website,called tick tock ads made easy that's,why i'm doing this video right okay,you don't have to check out that course,if you don't want to,you might be like well jeremiah that's,that was a horrible sales pitch i'm,never listening to you because you just,said i don't have to check it out no you,don't i don't care if you do,but if you're running ads on tick tock i,think it's going to be one of the number,one things that's going to help you,get results,is by learning how the platform works,tick tock ads are very different than,the other platforms,to answer angie's question are you using,the same campaigns we're not using,facebook ad campaigns on tech talk,instead what we're doing is we're making,all of our ad campaigns,based around what works on tech talk and,then we're running those ads on facebook,and instagram,the market has changed the world has,changed,what people respond to on the internet,has changed over the last couple years,tick tock has an algorithm lets you,target hashtags,that lets you target,look-alike audiences just like facebook,and they're more accurate they're more,laser targeted because they have a,better algorithm remember when mark,zuckerberg went to the supreme court and,they told him well you can't be tracking,people as much well the truth is tick,tock doesn't have those regulations so,they have better tracking and better,targeting so you're getting better,people better leads and better results,when you use tick tock ads,seriously,and so if you're not using tick tock ads,right now at least go create an account,at least go log into an account if you,know how to use facebook ads it's going,to be very familiar to you the back end,looks and operates almost the same you,record,vertical videos,you create a headline i'm going to tell,you how to create the best tick tock ads,vertical videos that are like this,tall,and you have text on them so your,headline you can't type text in,you can't type text into tick-tock you,only have like a little piece of text so,your text is actually added on the tick,tock platform if you've never used tic,tac if you're watching this video you're,like jeremiah i've never even used,tik-tok well that's your first step okay,that's your first step is start using,the platform because really what it is,is tick tock says it themselves make,tick tocks not ads and so what you do is,you make tick tocks,you make
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