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Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101

how do you optimize your campaign,performance,how do you drive more engagement with,your ads to answer these questions,let's talk about the importance of,bidding,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information you need to,successfully launch,your campaigns on tock let's get started,today we will talk about bidding explore,why bidding matters,and examine some of the bidding methods,we use at tiktok,in a later video we will also talk about,the different bidding strategies you can,use,to further optimize your campaigns,whenever you create a campaign with tick,tock ads manager,you will select an optimization goal,essentially an action you want people to,take when they see your ad,do you want them to click your ad do you,want them to,buy something on your site do you want,them just to watch your ad,on tick tock ads manager your bid,represents what you,are willing to pay to achieve this,action or optimization goal,setting the right bid will have a huge,impact on campaign performance,and whether you achieve your business,goals,by selecting a bid type you are telling,tick-tock how you want tick-tock to,achieve your,optimization objective as you plan your,next campaign,think about bidding as a tool that you,can use,to set the pace of how tick-tock should,go about reaching your goal,on tick-tock ads manager we have three,main advertising objectives,namely awareness consideration,conversion,think of a clothing store named jacket,essentials in a busy market,close to an expressway as more and more,people,drive by the expressway they cross a few,billboards on their way,as the business owner of jacket,essentials you want to make sure that,jacket essentials,gets shown on at least one of the,billboards on the expressway,people are now able to see your ad on,the billboard as they drive by,this is solving for awareness as an,objective,as maximum people are allowed to see,your ad,let's assume out of the 100 people that,drive by your billboard,10 end up at your store to check out the,collection at jacket essentials,this is solving for consideration as an,objective,as these customers could potentially,make purchases,at your store out of these 10 customers,that landed in your store,three end up buying jackets from your,store,you've successfully solved for,conversion as an objective by making,sure that customers go ahead,and purchase your products bidding is,therefore,a way that helps put your business out,to potential customers,at every stage of the customer journey,advertising on tick tock ads manager,works in a similar,way let's say you want your ad for,jacket essentials to be shown to,maximum users on tick tock we will,select,reach as an objective under awareness,this will ensure that the system shows,your ad,to maximum users interested in seeing,your ad,since there will be other advertisers,bidding for the same ad placement,like in the case of the expressway,billboards you want to make sure that,your bid is competitive to be able to,win the auction,under a reach campaign the bidding,method used is,cost per milli or cpm this is the cost,in dollars you are willing to incur,for every 1 000 impressions of your ad,let's say you want to maximize users to,visit the website of your store,jacket essentials we will select traffic,as an objective,under consideration other options under,consideration,also include app installs and video,views,but since we want to boost traffic to,your website,we'll go ahead with traffic as an,objective,this will ensure that the system shows,your ad to maximum users who are likely,to click on your ad,under a traffic campaign the bidding,method used is cost per click,or cpc this is the cost in dollars you,are willing to incur,for every click you get on your ad that,can redirect the user to your website,let's say you want maximum users to not,only,visit your website for jacket essentials,but,also make a purchase from the catalog on,your website,we will select conversions as an,objective under conversion,this will ensure that the system shows,your ad to maximum users,who are likely to click on your ad visit,your website,and make a purchase under a conversion,campaign,the bidding method used is optimization,cost per milli,or ocpm this is the cost in dollars you,are willing to incur,for every conversion you get on your,website,you can also visit www ads,to know more about the various bidding,methods on tick-tock ads manager,we now know how to effectively use the,different bidding methods under each,advertising objective,and with that we have reached the end of,this episode,we're building this series to help you,better understand the platform,and make your campaigns more successful,that's it for today guys,happy tick-tocking i'll see you next,time,you

The above is a brief introduction to auction ads tiktok

Let's move on to the first section of auction ads tiktok

All TikTok Ads Bidding Options Explained

so Tick Tock has a pretty confusing way,that it goes about bidding and billing,this basically leads people to use the,wrong bidding goals and optimization,objectives and ultimately leads people,to wasting a lot more money than they,need to don't worry my name is Neil and,in this video I'm going to be breaking,down all of the different bidding,options that Tick Tock has available and,basically telling you what are the best,situations and when you should use each,now before we jump into the video I,would love if you could help the YouTube,algorithm by liking this video it really,would mean a lot to us it allows us to,continue putting out lots of educational,content about Tick Tock ads right here,on YouTube completely for free all right,what you need to know is that there are,four primary bidding methods on Tick,Tock in that you can further optimize,those bidding methods with three,specific bidding strategies don't worry,I'll explain all of them in detail let's,cover the four bidding methods to start,off with well the first one that you,have is CPM now if you've run ads on any,other platform you know what this is,cost per mile or cost per thousand,impressions essentially what this,bidding method is is the bid that you're,willing or the price that you're willing,to pay for a thousand Impressions on the,platform so you can essentially go to,tick tock and say hey Tick Tock I'm,essentially willing to pay twenty,dollars for you to show this ad and for,a thousand Impressions based on my,targeting options now you have to keep,in mind that this bidding method does,not have any optimization other than,what you pick in terms of your targeting,that means Tick Tock is basically just,going out there and trying to get as,many impressions for your budget as,possible and because there's no,optimization meaning tick tock's not,really going out to get conversions all,it cares about is Impressions and,because of this this bidding method is,pretty limited even in its use cases,this bidding method is actually only,available with one campaign objective,which is reach so the only time that I,recommend that you even use this bidding,method is if you are doing remarketing,campaigns and you're combining this,campaign with a region objective that's,probably the only time that I would even,mess around with it however as you will,find out in the rest of the video there,are a lot more cost effective bidding,methods that you should be employing,with your ad strategy hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video the second,bidding method that I want to cover is,ocpm now the name might be similar to,CPM however I want to make a distinction,ocpm or optimized CPM bidding is kind of,like CPM bidding but with a big caveat,so with ocpm your bid represents the,price that you're willing to pay for a,thousand Impressions with the caveat,that you're only targeting people that,are more likely to cause a conversion,event so yes you are being built on a,cost per thousand impression model,however the optimization here allows you,to actually go after a audience that is,most likely to convert so if again if,you have run campaigns on other,platforms think of this as tick tocks,version of a Target CPA campaign or a,conversions campaign now for most of you,that are running Tick Tock ads this is,going to be the default bidding method,for most of your campaign objectives,including conversions and for most of,you watching this what we recommend is,that you use this campaign objective if,you have a lot of account data and you,are seeing conversions come in because,the optimization will help you get a,cheaper cost per conversion the third,bidding method that I want to cover is,cpv now similar to say you YouTube ads,this is the cost per view bidding method,basically this is the price that you're,willing to pay for a single View and,what Tick Tock counts as a view is,longer than six seconds of a tick tock,reel however if your Tick Tock video is,less than 30 seconds long a view is,counted as if someone watches the entire,duration of that video so if your video,is say 20 seconds long a view is only,going to be counted if the person,watches all 20 seconds or if the person,watching your Tick Tock video interacts,with it whatever comes first either them,completing the number

After seeing the first section, I believe you have a general understanding of auction ads tiktok

Continue the next second section about auction ads tiktok

TikTok Masterclass: Activating on Auction

and let's get started hello everyone,thank you for joining the tick tock,master class series,i would like to introduce myself my name,is irina and i'm the product marketing,manager,at tiktok focusing on auction i also,would like to introduce the team,who'll be presenting with me today we,have,tanya product marketing sorry,performance manager and also,shiraz account manager team lead joining,us for this webinar,we're excited to introduce tiktok and,the opportunity for,advertisers of all types to connect with,our unique community,and today's webinar is dedicated to tick,tocks auction platform,and how to activate and be successful on,auction,quick announcement we will be collecting,your questions in q a window in zoom,here,please submit your questions we'll be,addressing uh some of them at the end of,the webinar,depending on how much time we have left,for all our other,questions we will be addressing those,after the webinar and,up materials so let's get started,this is our agenda for today uh we will,talk about tick tock,platform we will talk about our mission,our audience,we will discuss auction buying on tick,tock our,bidding and targeting capabilities we,will also cover,creative solutions available on our,platform optimizing strategies,reporting capabilities and pixel,implementation,we will have a quick uh pixel creation,demo,uh we will also cover the process of um,creating a net account on tick tock,and uh we will share a campaign,management guidance uh to,help you depending on what marketing,objectives you're looking to achieve,our goal today is to review everything,you need to know to be successful on,tick tocks auction,so let's get started,our mission is to inspire creativity and,bring joy,we are uh the platform for joyful,entertaining diverse,and unexpected experiences at tiktok,creating,a positive experiences for people is at,the heart of everything we do,tiktok is an entertainment platform that,brings millions of fans together to,create and discover,fun enjoyable short form mobile videos,just like this one let's take a look man,i miss being a kid,this is the best day ever this is,one of our top creators on tick tock uh,tick tock is a unique,platform that welcomes real people to,create videos and express themselves,the content is always relevant relatable,diverse and unexpected,there's something to brighten everyone's,day on tick-tock,across endless interests and topics from,silly to inspiring,also trans are defining mainstream,culture,on tik tok uh because dixon connects,everyday people and celebrities around,shared experiences and everyone is an,active participant,in building the momentum for these,experiences and,trends are happening every day here so,you can say that,we are flipping the switch on culture,rather than everyone following what,celebrities are doing,the reverse is happening here as well,now that we've introduced tick-tock and,our audience let's review how you as an,advertiser can connect,uh with tick-tock's community to grow,your business,there are two buying formats on tick,tock reservation,and auction it's important to know that,uh the difference because it can help,you,to plan your media buying according to,your specific goals,reservation gives you short time frames,it gives you deliberate scale,and it gives you uh fixed pricing the,benefits of the auction platform are,that this is an always-on buying method,you can always have targeted segments in,auction the pricing is calculated,depending on demand,and auction also has flexibility around,creative testing,we have full funnel advertising,solutions on our auction,for each point of the marketing funnel,mentioned on the left,we have specific goals that you can,assign when setting up a groups on tick,tock,for awareness we have a reach note that,for consideration stage you have,three goals you can select from its,traffic app install,or video views and for conversion,objectives you can set up at groups,against conversion goals,let's review bit options available on,auction you can bid,for in-field ads through either cpm cpv,cpc or old cpc options let's discuss,these bit options and how they're,different,cost per thousand charges based on the,cost per thousand impressions,cost per view charges based on the cost,review or,predefined interaction cost per click,charges for each counted click,on your ad this is an option if you're,directing the viewer to the landing page,within or outside the app or optimize,cost per click,acquiring more converted users will,serve as the optimization rule,again depending on the goal for your,campaign you can select,the appropriate bidding options,these are all of the targeting,capabilities that we have available on,our auction,you can choose the targeting that is,relevant for your campaign,uh you can choose to target of gender,location,age language carrier operating system,custom audience network type interest or,device price,now let's uh talk about our algorithm,this is how your ads are delivered to,your audi

After seeing the second section, I believe you have a general understanding of auction ads tiktok

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$100k/mo on Tiktok ads with Affiliate Marketing Walkthrough

hey guys welcome to my discord and in,this video i'm going to show you exactly,how to make money on tick tock ads guys,tick tock ads to be honest is the,easiest way to make money online right,now this is ridiculous and this is guys,it's not drop shipping this is not,e-commerce i don't know if you ever,heard of it but it's affiliate marketing,all you do is set up ads put a link in,there somebody follows the link fills,out a form and you get paid 10 bucks,easiest money you will probably ever,make and that i've made online if you,follow my tutorial this will be like 35,30 minutes 45 minutes if you follow it,step by step literally the next day you,can start making 50 and that's just the,start i literally show this to my,friends how to do it and they are now,making two grand three grand i'm gonna,show you screenshots and how much their,accounts and how much they're making,buckle up strap up there's gonna be a,walkthrough and we're gonna get it right,into it but right before that i wanna,clear some things i know i'm giving out,free information and a lot of people,think oh this is the course this is drop,shipping this is e-commerce this is none,of that i'm literally giving you free,information on how to make money right,before getting into the nitty gritty let,me just show you my buddies that made,money and i literally just showed them,what i'm gonna show you now and they,started making money right away so so,i'm recording this on sunday right as,you can see here this is thursday,never ran ads,like first day made 420 second day made,what 1400 and so today he made 1.3 k,um total he already made 3k guys and he,started thursday so was this thursday,friday saturday sunday in four days he,made 3k in revenue i think about,a thousand dollars of that is profit,somewhere around there like come on bro,four days and he's never ran ads and he,just started so this is another friend,of mine that's been running ads um he,kind of has more experience so you could,see the growth but so he started back in,uh february 18th so he started 30 bucks,right here's the growth and check this,out,bam bam bam bam so right now he made,today he made 4.1 k this is again sunday,um,and i mean march 1st he made 200 so he,went from 200 to 4 grand guys and like i,mean he knew the ads world a little bit,more than the other person but this is,just stupid it's stupid all i could say,here let me show you somebody that i,showed how to run it and he ran it today,okay so here's my other buddy i,literally showed him how to do this,yesterday,um so this is sunday right,let me show you this so all right,saturday he launched the ads,and um,look at this,65,never ran as before it's gonna be split,into seven sections let's hit section,one is first we need to do is create a,tick tock ads account now i'm gonna do,it here,you can speed up this part if you,already know how to do it but i'm gonna,walk through everything because i wanna,show you how easy it is to start making,money online so you just wanna go to,ads.talk.com,create an account google search it i'll,post a link in the description so,you want to enter email here,all right now once you're here again,enter some basic information business,name you could kind of enter whatever,you can enter your name you know,again it doesn't matter you could just,do whatever just do other um do your,time zone and then you enter your phone,number,all right now you're going to be here,then ask you some basic information just,be like,running ads for,um,affiliate,um so they're going to want you to do,so you could set up the payment later,i guess you can't so pretty much enter,your,address here,okay agency again this stuff doesn't,really matter all right now when you're,here it's telling you to create an ad,that away but we don't want to do that,we created we want to create a pixel so,on to section two of the video,all right so section two is creating a,pixel what a pixel is it pretty much,tracks when somebody converts,and it tells tik tok hey the person that,clicked this ad converted right you know,submitted the form and so now tick tock,understands you know which ad had a,conversion that way you know which ad,works best so in simplified terms so,we're going to go to assets and then hit,events,and then web events manage,and then create pixel,so this is going to be a little bit more,technical so i want you guys to follow,closely um but again it's still pretty,simple so select tick tock pixel next,um,you want to do manual install code now,we can do you know,sam's pixel,next,next you wanna do standard mode,create,all right,so copying the pixel code we'll get to,this later in another section so right,now we just want to create the pixel,right,so,you know we'll have advanced matching,so verify,you can kind of skip this step so just,honestly just enter something random,again we'll kind of get back to this,step,we'll make more sense down the road so,right now we just want to set up the,pixel and that's what we're here to do,so once it ver

After seeing the third section, I believe you have a general understanding of auction ads tiktok

Continue the next fourth section about auction ads tiktok

How To Spy On Your Competitors TikTok Ads (100% FREE)

what if you could spy on your top,competitors tick-tock ads and see what,success they are having you can spy on,facebook instagram and other platforms,but most don't actually realize that you,can use tick-tock's tool to actually,identify successful ad campaigns and,what tick-tocks convert best and i'm,going to show you exactly how you can,spy on your top competitors tick-tock,ads and the exact way to do so and it's,been a game changer for all so let's go,ahead and get into the video,hello everyone my name is chase chapel,and our agency spends over 10 million a,year on facebook ads and tick tock ads,and i'm going to be showing you exactly,what you need to do to spy on your,competitors so you can also have success,so what we're going to do here is we're,going to go ahead and go to tick tock,creative center and you're going to,click on inspiration you're going to go,down you're going to click on top ads,and once you do so you're going to see a,page here where tik tok literally calls,out their high performing auction ads,and in fact we've literally placed in,the top 10 spot six different times for,our actual clients yes top ten,converting ads in the us six different,times so we know exactly how this,process works we know what the top ads,are we know what it takes to get there,and we know exactly how to dissect a,video to tell you whether or not it's,going to be a video that is actually,converting and worth going after and,modeling for your own success as well so,we're going to do a couple examples here,whether you're a brand business coach,influencer this strategy can work for,you to see exactly what types of content,you need to put together on the ad side,specifically that will allow you to,generate sales conversions leads or even,get an account growth overall,so let's say that you're an apparel,brand and you're looking to get an,increase in overall sales and you're,wanting to tap into the tick tock ad,market so that way you can get a lot of,individuals through your actual site and,get a lot of purchases what you do is,you first choose the region which you're,going to be running ads in so ours in,our case would be united states and then,for the industry you can choose apparel,and accessories this is going to limit,it to the actual top performing ads in,this space and then for the campaign,objective we want to be specific here,because if we're looking to get,purchases then we want to focus on,conversions that way we know it's a,convergence campaign we don't want to go,after traffic because that's just link,clicks we don't want to click on,awareness because that's just you know,getting more individuals to become aware,about your brand doesn't necessarily,mean you're going to be getting sales,from that we want to make sure that you,know these ads are actually converting,for these brands and actually getting an,roi on the back end whether they're,spending one dollar and getting six,dollars out or spending one dollar and,getting ten dollars out we want to know,this information so that way we can also,achieve success too,and so once we click on conversions we,can then start to see some of these,videos in the last seven days that have,already started to pop up here and,what we can do is click on one of these,videos,and we can get the exact analytics we,need from this actual ad and you can,actually see exactly how many likes the,total number of comments the shares the,caption the duration what campaign,objective is we know it's men's clothing,and we can actually see exactly when,people click through the video so that,way we know what call to action they're,using so let's go and watch this video,as an example because this is a perfect,way for you to spy on a brand let's say,that you're in the apparel,leisure space and fabletics is one of,your competitors you can very well see,their actual content here,all right so a lot is already going on,here and we can start to dissect this,video pretty quickly one they're using a,perspective from,a lady who is commenting on men's shorts,so that's one perspective that guys you,know might find interesting because,they're seeing a different perspective,from it then you're getting the other,perspective from the dude who actually,wears the shorts and he's going over the,reviews on the site so they're building,up credibility they're breaking down,what both you know sides are looking at,and then you can start to see that he's,going through the landing page showing,the actual landing page that this,individual is going to be going to so,very quickly you know you can start to,see exactly what your competitor's,strategy is you can see that they have,reviews they're breaking down the actual,site so that way the customer can feel,more comfortable with actually going,there and making a purchase he then,starts to jump into the benefits where,he's talking about it's comfy it's,moisture wicking he's breaking down any,objections the actual buyer potentially,has something cool hidden pockets,all righ

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How YOU Can Maximize Your TikTok Ad Spend | Utilizing Bid Caps Tutorial 2022

what's good youtube today i'm going to,be showing you guys how to maximize your,return on ad spin by using bid caps and,tick tock so without any further ado,let's get into it,okay so i'm going to go ahead and show,you guys how we're going to get these uh,bit caps going so that we can limit the,ad spin that tick tock spins for us,so that we only spend money when we are,getting purchases,so,this is the ad account that i am using,for this store it is just a little one,product drop shipping store that i,started a couple days ago to test this,product,and i was doing lowest cost bid uh as,you can see on the first,around like three days or so and then i,uh switched to bid caps eventually and,i'm gonna go ahead and show you guys,what i do for bid caps and why they can,be so effective so let's go ahead and,get into this,campaign,okay so we have our bid caps campaign,here that we've set up,and we can go to ad group,and we can see that we have seven ad,sets here all open targeting and they,all have a budget of around 50 us,dollars a day,and the difference here is that we,actually have bids on here instead of,just lowest cost and you can see that,even though these are set at fifty,dollars daily uh they're not spending,anywhere near fifty dollars,uh we have zero dollars on this one uh,you know one penny on here and then,these three ones are at around 15 to 16,and if we scroll over we can see that we,only have one complete payment but it's,averaging a 16 cpa right now,and you might be thinking well the,overall ad account is 47 how is it,saving me money well basically what,bitcaps do,is it tells tiktok that i want to,acquire a purchase for no more than what,i'm setting this bid cop amount at and,tick tock will use that information it,will use your ads and it will only spend,when it thinks it can get a purchase for,that amount,that's pretty much the simplest way i,can explain it,so yeah if we come over here but it's,also kind of funny and tricky about it,because if you come here and we sort by,total cost,you can see that the ones that are,spending are complete payment bid 12,1250 and 12.75,but this complete payment is actually,higher it's 14 usd compared to these,three and it's not spending and that's,where it gets kind of interesting and,you have to test with tick-tock because,depending on your ad account it will,have its own bid cap thresholds in a way,and pretty much the best way to get your,ad account to spin with bitcaps is to,test a bunch of different numbers see,where you get some spins you were,you know some paint sticks and then,basically just test closer and closer,with all your bit caps,so what i initially did was i did 8 10,12 14,and i saw that there was some spin,around the 12 amount so then i did 1250,1275 and i got a little more spin and i,got one purchase from that uh the,cost or the revenue for this was around,40 usd so um,yeah not particularly well but the good,news is is if i were to just test this,with lowest cost it could have just,blown through the entire budget on all,these but instead it's limiting the,damage by only spending you know 16 for,all of these,because tick tock does think it can get,purchases but it um it's not super,confident that it can get a lot so,that's why it's just kind of slowly,spending and if we check one more thing,i can show you here in custom columns if,we go to page event,add to cart initiate checkout,and we can do row as well,okay,so if we scroll over we can see that on,these big cap,campaigns,they're getting a lot of initiated,checkouts which is a good sign,uh so,the this is basically tick tock gaining,this knowledge that okay we're getting,people to reach checkout they're adding,the cart we think that this ad set is,going to be able to achieve these big,cap markers given these kpis,um so like you can see this top one and,these are all targeting open targeting,but you can see this top one has uh six,initiated checkouts uh and already a,purchase and it's only spent sixteen,dollars which if you calculate that out,16 divided by six that's a two dollar,and sixty cents uh cost per initiate,checkout which is really really good,and uh so this ad set we could probably,try and,up the budget or up the bid slightly and,see if we could get a little more spend,out of it,this one has four initiated checkouts,which is a good sign,but this bottom one here,it is that uh the 12,bid cap it only has one initiated,checkout so this might be one that even,though they're all targeting the same,things you kind of want to see which ad,sets are performing the best in the bid,cap and then just up the budgets on,those or slightly change the bid caps,and using this strategy you can pretty,much uh,auto regulate what your spin will be on,tik tok and make sure that if you are,spending you're going to be making money,and making profit,and you're not just going to blow,through the entire budget in a day and,make make no money,so this is just a quick little video i,wanted to make on bid cap campaigns,hopeful

After seeing the fifth section, I believe you have a general understanding of auction ads tiktok

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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TikTok Ads API Tutorial: Getting access

in this tutorial i'm going to give you a,practical introduction to the tick tock,ads api,so at first we're going to learn how to,get access to the ticktack ads api then,we'll examine your account campaigns ad,groups and ads,then you'll learn how you can report on,your ads and lastly how you can find the,best performing ad by ad spend,so this tutorial is targeted,at marketers,who,run some type of tick tock ads and,should be ideally comfortable in a,somewhat technical environment so,maybe you're a spreadsheet pro or you've,dabbled with some,some sort of apis before,maybe you have some programming,experience um,yeah but you must feel somewhat,comfortable,with these terms and,with accessing your tick tock ad account,programmatically,but this introduction will guide you,step by step through how you can do this,yourself,so before we get started,we need to get access to the tiktok ads,api and,if you watched one of our other,tutorials on the facebook ads api it was,very straightforward to get an access,token by creating an application and,then working with a facebook graph api,explorer,on ticktop on ticktalk it's not so easy,so,in order to,make your first api call through the,ticktalk ads api what you need to do,first is register as a developer,then get approved which usually takes a,few days,and then,use your credentials to create an access,token but let's get started,so first of all um you can go to,ads.ticktalk.com,marketing api,and you could should get to a page that,look uh looks some something like this,um this is the home page uh over here,and if you have not created a tick tock,account before there should be a button,here saying register as a developer,and once you've registered as a,developer so you go through a few,different steps here,once you've registered as a developer,you can go and create an app so i'm,going to go to my apps over here,and as you can see i previously already,created,two apps one that we actually use in our,business the kitchen io app and then we,have the kitchen i o demo app which i,specifically created,for this tutorial,i will just run you through how you can,create your own app as well,so first of all let's go over here,create new so,first we need to give it a name so i'm,just going to call this the kitchen,aisle demo at,number two,and yeah,we need to provide a short description,um,we want to,pull some reporting data,all right that did not work,kitchen io demo app number two,pull some reporting data,so these two things are fairly,straightforward now we have two more,points that may,are not so straightforward for you,so we have the advertiser redirect url,and we have the scope of permissions,the advertiser redirect url,is the place where ticktalk will send,advertisers after connecting their ad,account to your app,of course in our case we just want to,create an app that we use ourselves so,there is no advertiser connecting their,ad account this is just us,connected on our own account so you can,just put your home page here i'm just,going to put hours as well,and then we need to select some scope of,permission so in order to protect,advertisers which again in our case is,not so relevant but technically in order,to predict advertisers from accidentally,sharing crucial information with a third,party app like the kitchen io app,the api access is broken up in different,scopes that means if you want to build,an app for other people to use that can,create ads or that can report on ads or,upload assets or something like that,then you can specify what type of,permission is relevant in our case,we can ignore the ad account management,part this would only be relevant if you,were building an app that was about,sharing access to your accounts or,something like that in our case we just,want to do ad management so we want to,read out campaign information etc,we want to be able to report so all of,the reporting levels are relevant and,then,if you,also want to create an ad we also need,creative management in order to upload,videos or images,and that's it so as you can see there,are a bunch of different,scopes of permissions here as well so,for example things like automated rules,things like add comments etc and those,are not really relevant right now,for us for this intro tutorial but feel,free to select anything or everything,as you please and then,once you hit confirm i'm not going to do,this now but once you hit confirm um you,will see that your app will be pending,and this usually takes two to three days,um so,if you're hitting confirm now,stop the video right now and get back to,us in uh two to three days,hopefully you're back and,watching again after two to three days,after being approved so this is what,this should look like for you you'll see,an app id over here,a verification status and a secret and,let's,now,go through the steps of,generating an access token,from our credentials,so i'm going to go open up the this app,over here and what we can see now is,that we have an app id we have a 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