TikTok Ads Strategy, Best Practices, & Scaling in 2022
how's it going guys welcome to the,youtube channel my name is america hoot,and in this video we're going to be,doing a tick tock ad strategy and best,practices video we're going to cover,creative finding creative inspiration,tic toc ads best practices and scaling,strategy if you're a member in our free,telegram group chat you know all about,this giveaway we're giving away one,thousand dollars to one of the people,who commented on this video over here,and i just listed all the names who met,the requirements which was commenting a,video idea on this wheel of names right,over here ignore these ads how can i,close this ad,there we go but basically i listed all,the names on this wheel of names,and i'm going to spin it at the very end,of the video and we're going to list the,winner how's it going guys let's jump,right into it um i made this document,just quick run through of you know the,tick tock ad strategies and best,practices okay all right starting off,with the creative um tick tock is a very,creative rich platform where creative is,extremely important so there's a few,things that you're going to want to do,to make sure your creative is on point,the first note that i want you to take,is that,you should not make ads on tick tock you,should make tick tocks,that are engaging and really tick-tock,native does that make sense so basically,instead of you know the typical ad using,urgency,countdown timers very salesy type of,content,you're going to want to see what,tick-tock trends are going on and or,what kind of on-platform videos you can,recreate which shows your product in use,how to use your product,et cetera you know what i'm saying and i,included a couple of video ideas here,that you guys could use uh you can make,a how-to with your product you can make,a video of you packaging your orders you,could be replying to some karen's emails,i've seen a few people do that and their,business starts going viral because of,it because you know you can you can even,create a story,and,you know,make all of it up like pretend you know,email your business by yourself and be,like hey where's my order and you know,basically make up a fake store i've seen,some people do that saying like oh this,customer tried to scam me and it gets,loads of views gets lots of eyeballs on,their business all right and this is,with organic content by the way you,could you don't necessarily need to,spend money on tick tock to get sales i,have a couple of,friends of mine who are running,just organic posts on tiktok they post,like three to four times a day and just,their organic content is getting them,sales on autopilot okay,another video you can make is like get,to know each other so like introduce,yourself to your customers and whatnot,and ask or maybe do a q a with your,customers you can do tutorials of how to,use your products,you can uh follow some trends and,utilize these trends to show what,products and or services you offer and,why they need it okay um you could even,do some behind the scenes of like the,business you know it's kind of similar,to packaging orders but you could also,do like you know advertising photo,shoots etc um guilt trip marketing i've,seen a lot of people do this um and,you'll be surprised,these people they'll actually make a,video and they said they'll like record,their stock all their inventory and then,they'll make a video saying,guys i have to close down my business,because i ordered all this inventory and,nobody's buying it and they made it,guilt trips people it goes viral and,then they sell out it it's,it's,it's not the most you know,nice way of marketing but it works all,right,um you could do product and use,you could also reply to comments i'm,currently doing this this one tends to,work really well because you get to,connect with your audience and also,people when they see or reply to a,comment they're more encouraged to,comment because oh maybe they'll reply,to my comment you know so you can be,witty with it you can kind of be a troll,um just you know build your brand,persona your brand personality while,engaging with your audience okay,another thing that you could do is when,you're packaging an order you can shout,them out,and you don't have to tag them or find,their username by the way you can legit,be like oh the pack um today i'm,packaging bob's order or come package,bob's order with me there's so many,things on making the videos that you can,do to make your tiktok creatives really,good like utilizing all the effects and,or like voice overs the text on screen,the transitions there's so many things,you can use to make your creatives,really good and there's loads of videos,on youtube which will walk you through,like how to make really good tick tock,creatives and how to you know make or,how to edit your tick tock videos very,easy to learn i'm not going to dive into,that in this video because i primarily,want to focus about on things that you,know that you can't really find,everywhere else does that make sense um
Let's move on to the first section of best practices tiktok ads
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
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Continue the next second section about best practices tiktok ads
TikTok Ad Creative Tutorial For Jewelry Brands - How To & Best Practices
TikTok Ad Creative Tutorial For Jewelry Brands - How To & Best Practices
chicken leg ads are growing every single,day and it cannot be neglected if you,want to take your your brand to that,next level in this video I will talk,about with the how to and the best,practices when it comes to making voted,creatives that actually convert before I,break down all the aspects of that,should be covered when it comes to,making these at creatives let's take a,look at one at sample and for this ad,we'll understand what are those most,fundamental things that we have to pay,attention to if we do not even cover the,fundamentals or the basics none of the,things that I'm about to show you is,going to work so let's just play real,quickly this ad for Maduro brand and I,will explain one of those fundamentals,that we have to pay attention to,foreign,what we can observe is that first of all,the format is 9x16 this is vertical and,this is a must if you are creating these,videos in a 4x5 format where in a square,format that is an instant signal that,this is an ad and this is the last thing,you want to do when it comes to tick,tock ads you want to create tick tocks,and you don't want to create ads the,moment when it seems like an ad people,will skip that creative right away,because users on Tick Tock they are on,this platform because they want to be,entertained they are not there to buy,it's important to keep that in mind and,the second format that we can see in,this ad is that it is recorded with a,phone and this gives for most business,owners a huge Advantage because it,doesn't involve a huge advertising,budget let's say for creating this high,production videos you just simply need a,phone and you can get an unlimited,content for running ads so for no excuse,this even if you're a small business,owner with limited budget for marketing,you can still create tick tocks and then,convert them into the ads now let's talk,about with the work four most important,aspects when it comes to making Visa,videos and this is the hook the,background sound that text overlays and,the call attraction these four elements,make this platform different from other,ones now some of these aspects can be,also seen on Facebook or on Instagram,but I think that this is what,differentiates this social media,platform from the other ones so let's,cover each one in much more details the,first thing is the hook now when it,comes to the hooks there are many and,many and many types of hooks that work,pretty well on this platform here are,some of it work quite well for your,brand so we have first of all problem,slash solution in nutshell this hook,pretty much starts off with section,where with a frame where you you state,the problem that you're solving with,your product and in the jury space I,know maybe you'll ask that actually I,don't solve any problems and that's not,true because you could still find out,with problems within this Niche for,example I'm gonna just give you one,problem and that is people literally,they don't know how to style jewelry and,this is a problem that I noticed quite,often that it happens within mature,space but you can make your customer,research and find out what other,problems you could solve with your,product because I know every single,business is different so you could solve,actually quite different problems and,then after stating that problem you go,straight forward into introducing the,product which is pretty much the,solution and you start talking about,with the benefits of your product and,you end up with a coach action the,second Hook is what I bought versus what,I got this is another hook that I would,highly recommend using it because this,is handling one of the biggest objection,that customers have which is they are,free rate of the thing that on the,website of a product photography looks,in a way but when we're getting this,product in the real life that might not,be as Vape seen on the website and this,is a pretty big concern maybe they've,been born in the past with this type of,problem so you have to handle this and,this particular Hook is doing the heavy,lifting when it comes to handling this,objection the third one is unboxing,experience this build-offensity when you,have a person where a content creator,who is reviewing or recording this type,of unboxing experience it builds this,authenticity in front of a potential,customer and it makes the customer think,that this business is actually legit,next one is three reasons why in,Persuasion when you simply give a reason,to a customer why they need this product,this makes your marketing message much,more appealing and much more compelling,it doesn't necessarily need to be three,reasons you could have two four or five,but I think the sweet spot is around,three because also something from the,psychological aspect people also think,in freeze so when you're giving them,free stronger reasons and pretty much,with these reasons you are explaining,your unique selling propositions of your,product that's what is going to appeal,to your customer next one is Tick Toc
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Continue the next third section about best practices tiktok ads
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
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Continue the next fourth section about best practices tiktok ads
TikTok Ads Tutorial 2021 | Strategy & Best Practices
TikTok Ads Tutorial 2021 | Strategy & Best Practices
so i'll try to do that on the other hand,make sure you're selecting the wi-fi,um make sure like you're choosing so,make sure that they have wi-fi,activated because,these tick tock's not very good at,loading people's sites very fast so if,you have a slow website,like they're not pulling your server,information as fast as,you know some of these other sites are,like facebook so like you want to make,sure you're only serving it to people,who actually have like,fast ass you know wi-fi connection,internet you know 5g type stuff so that,way they can actually populate,you know okay so that's under the ad set,right yeah because like we'll see 2 000,clicks and only like 400 people made it,to the site,yeah i was seeing that zero cents so,like it's 100,due to people not being able to load it,okay,so like scroll down to scroll down some,more and then,you'll choose device and then you're,just gonna select uh,scroll down some more connection type,and you're just gonna choose wi-fi,oh okay yeah and then on uh,select wi-fi there and like i'll show,you you don't have to make the change,now but,okay and then you can also update the,you know os version as well as the,device model so like that way,if anybody's on like an old ass you know,so that's so funny,which one would you recommend just look,up,the recent os versions and then only go,back like two versions because,or like one version really okay but,don't don't go back like point,one or like go from point 5 to point 14,on like,ios because not everybody's made it up,to that point,so like you got to go up at least a,version or two back so you're saying so,like for example,like you wouldn't go from four point you,wouldn't go from point five to point,four you would go from 14,you know down to uh 13. they're oh,but include all of the one two three,four five right so no you just select 13,and it and above,so oh my god you got,it's like speeds are going to be,accurate because like if you have a like,2 000 to like,100 click discrepancy in terms of 2000,clicks 100 visits like,what the hell's that you know so like,you got to make those changes,yeah no that that makes sense no i was,seeing a discrepancy of more clicks but,then the percentage of people that was,actually streaming,okay on the because i have the fan link,on there but do i do a device as well or,just stick to the os version,so you can do uh,it doesn't matter as long as you just,you're gonna have to choose if you,choose the ios one that's fine,okay um all right,all right i'll play around with it that,man that was a good point because i i,definitely noticed a discrepancy,but it seems to be doing pretty good in,terms of cost per click,um but like this amount of people is not,necessarily streaming like of this,it seems like it's like three to five,percent that's actually,clicking through the stream so that,that's the differential you think in,terms of wi-fi right,yeah it could be okay all right thanks,man
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Continue the next fifth section about best practices tiktok ads
How To Create Viral TikTok Ads (Step-by-Step)
How To Create Viral TikTok Ads (Step-by-Step)
let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just
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Continue the next sixth section about best practices tiktok ads
TikTok Ads Tutorial & Best Practice
TikTok Ads Tutorial & Best Practice
in this video I'll give you a tutorial,step by step how to set up beautiful,profitable elegant tick-tock-tick-tock,is the most popular social media,platform in the world right now with,more than 2 billion downloads estimated,600 to 800 million monthly active users,but it is not as saturated as Facebook,or Instagram for example so your CPMs,CPA CPRS are going to be on average much,lower that's why I think tick tock is,the biggest marketing opportunity right,now I spent the last 5 months of my life,creating a course about tick tock on,udemy and I don't want to brag or,anything but he became the best seller,in the first two days I'm just saying,humble brag my name is Darius I am the,chief marketing officer at reflect Lee,did the last half a year I've had the,opportunity end or half a million,dollars on tick tock ads for various,brands in different industries and,niches as a result I have learned a,thing or two which is why I'm making,this video before we get started I do,have to let you know you have to apply,to get into the tick tock answer,advertised they're not accepting,everyone right now and six out you have,to apply depending on your region and,country and your product you may or may,not get approved we don't know what are,the choice criteria for the companies,are choosing but we do know that if it's,anything shady or anything sort of,unethical like alcohol and tobacco any,of these things you're not likely to get,approved they're actually very strict in,terms of word you can advertise right,now the best way to get in is first of,all just apply on the website second of,all if you already know somebody that's,advertising contact talk ask them for a,referral and you're much more likely to,get in and before you ask no I cannot,get your referral I am very sorry but,just post on LinkedIn or Facebook or,whatsapp on your social media ask around,and I'm sure somebody will get you a,referral all right let's jump in here we,are looking at the tick target and I'll,walk you through the entire process step,by step what are the best ways to,optimize so to start off there are,several different advertising objectives,depending on your location and product,what you are white listed for you may,have more or less advertising objectives,in this specific example I'll use,conversions because that's just sort of,the most common whether you have a,website or an app you can do conversion,optimization and so that means,conversion could be at two cards,somebody goes through a website the Add,to Cart bam,our conversion could be a specific event,in an app if you're doing appellants,traffic as usual as you know sending,correct website I've installed obvious,the abuse also obvious after reviews and,then reach getting as many people as,possible I think it reach and video,views only makes sense if you are,coca-cola or you ten like campaigns for,politics otherwise you want to do,ideally conversion so we'll go ahead and,select conversions and and the bottom as,you can see it gives us a default name I,like to change the name over here we can,create a split test so an a/b test,normally when I want to create split,test I don't do it this way I just,create two identical campaigns I change,one variable and then I like to do the,test myself rather than having the the,system here do it but that's your choice,there's not much of a difference there,just a personal preference and we have a,budget I do like to set a budget and I,will do a daily limit so well I'll just,say I'll start off with a hundred bucks,if you don't set a daily budget on the,campaign level you can set it on the add,set level so the smallest daily budget,on campaign level is 50 bucks but on the,at sea level it's actually 20 bucks so,your lowest budget in total is twenty,dollars per day is the minimum ad spend,you have to do so we'll just go ahead,and click on 50 and you will continue,the ad group level is the most important,is where all the magic happens all the,targeting all the good stuff happens,here now as you can see we have the,campaign level at the level and the ad,level so this is very similar to like,Facebook or Google or snapchat like any,other ads the general structure is,pretty much the same once you learn,Facebook ads and Instagram ads you will,know all the basics but there are some,nuances to tick-tock so start off we'll,have the ad group name and you're,selected by default,so I usually keep that you can also use,an existing asset but for this specific,case we'll use we'll create a new ad set,and then we have the placements which is,very similar to Facebook placements but,if you wanted to select you can only,select click tag but then they have,other apps and other platforms where you,can advertise so news feed and then,these other ones are only available as,you can see in India or in Japan then,it's up to you if you want to select,News Feed app serious that's,you should test out in general and I,think sometimes you can get more traffic,but it has to be lower quality
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Creative best practices for TikTok Ads Manager
Creative best practices for TikTok Ads Manager
content diversity and creativity are,rewarded on tick tock,making it important to constantly,iterate creative combinations,tik-tok for business ad manager offers,various tools,advertisers can use to more easily and,efficiently produce creatives,these include video template smart video,smart video soundtrack tick tock ads,studio app,let's take a deep dive into each one and,see how they can help you with your,creatives,the video template tool allows you to,create eye-catching tick-tock ready,video ads,using nothing more than existing photo,assets your logo,and some creative text copy some key,benefits of using video template,include create videos faster and more,easily using our guided creation,choose from tons of video templates for,every stage of the marketing funnel,regardless of your campaign objective,easily turn your images into video ads,to improve ad performance,smart video is another powerful tool on,tick-tock ads manager,this tool uses cutting-edge technology,to combine clips,photos music text effects and filters to,make the perfect asset for your campaign,with smart video you can automatically,cut video clips,add video transitions and edit it to the,rhythm of the music,generate batches of videos easily each,with a different style,saving you time and effort when wanting,to expand your creative library for,testing different creatives music is a,special part of tick tock's creative dna,the rhythm melody style and mood on your,ad,are key to leaving a lasting impression,with consumers,and building a strong brand image smart,video,soundtrack makes it easy by offering 300,plus copyrighted soundtracks to choose,from,across 10 music genres including rock,country,ambiance pop edm and others,upload your videos and the system will,automatically select the appropriate,music,based on your content switch sound,tracks and further fine-tune your audio,with adjustable video,and soundtrack volume options try using,smart video soundtrack to easily apply,different background music to your,creatives,and test their effect on ad performance,ticktack ad studio is the official video,creation app for advertisers and video,creators to easily create captivating,short form video ads using their phones,some key benefits of tick tock ad studio,include create videos with the same ad,specifications required for tick tock,ads manager,tons of features available for recording,videos and editing them,including effects filters and stickers,push directly to your tick tock ads,manager creative library when you link,your account,whether you are using one of our tools,or not before you get started on your,next creative,keep in mind some of our best practices,tell an engaging story and capture,people's attention in the first three,seconds,make sure your creatives meet our video,and image ad specifications,keep testing different combinations aim,for diverse creatives with big,differences in the beginning stages when,testing,update your creative at least every,seven days and keep your creatives fresh,to avoid ad fatigue,try one of our creative tools as well as,our automated creative optimization,feature,which automates the process of,identifying winning creatives,having good creatives is important in,order to take advantage of tick tock's,content graph,with our unique set of creative tools,and our best practice,tips you can now more easily and,efficiently produce creatives to scale,and optimize your campaigns
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