How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
Let's move on to the first section of brand takeover ads tiktok
An introduction to In-Feed Ads
An introduction to In-Feed Ads
before we begin advertising on tick tock,it may be helpful to learn how tick tock,organizes campaigns and assets within,the platform,before we proceed it may be helpful to,review the features of the tick tock app,for users if you're new to the platform,tiktok app has five main sections,home page your unique feed when you,first open the app,discover where you can search for,specific content or creator,recording for creating your own tick,tock content,notifications or inbox to review,notifications related to your account or,posted content,profile your personal profile page,listing your uploaded videos,when you participate in the auction,process the auction winners ad,is inserted into the personalized feed,of your targeted audience,the ad does not appear in any other,section of the app,in feed video ads is a great way for,advertisers to reach the community on,tick-tock through fun and informative,videos,for in-feed video ads you can select,either the reach,traffic app installs video views or,conversion objective,the reach objective will optimize your,campaign to show your ad to the maximum,number of people possible,the app installs objective will,automatically optimize your campaign for,conversions focused on app install,the video views objective will optimize,your ad to get as many views as possible,the traffic objective will optimize your,ad for the traffic to your page or ad,while the conversion objective will,optimize your ad for people to take a,specific action on your website,when you participate in the auction,process and select the in-feed video ad,format,the auction winners ad is inserted into,the personalized feed of your targeted,audience,you can bid for in-feed ads through,either cpm,cpc ocpc or cpv,options cpm cost per thousand,charges based on the cost per thousand,impressions,cpc cost per click charges for each,counted click on your ad,ocpc optimized cost per click,means you will bid for the cost you are,willing to pay per result but will be,charged per click,cpv cost per view charges based on the,cost per view or predefined interaction,depending on the goal for your campaign,you can select the appropriate bidding,options,for in-feed video ads you're limited to,file size of 500 megabytes,or less and video bit rates should be,higher than 512 kilobytes,while you can have videos from 5 to 60,seconds,we highly recommend shorter videos from,9 to 15 seconds,as the optimum length for the ad,composition,you can incorporate video creative plus,and display image,along with brand or app name and an ad,description,if needed one important note the add,display name,must match the brand product or company,name of the website or app which is,being promoted,we hope we were able to shed some light,on the infeed video ad format,and we look forward to seeing your,creative ads on tick tock,congrats you are one step closer to,bringing your business to tick tock's,engaged and authentic community
After seeing the first section, I believe you have a general understanding of brand takeover ads tiktok
Continue the next second section about brand takeover ads tiktok
TikTok Ads im Überblick - TopView und Brand Takeover | TikTok Tutorial | Social Media Marketing
TikTok Ads im Überblick - TopView und Brand Takeover | TikTok Tutorial | Social Media Marketing
herzlich willkommen auf dem,youtube-kanal von ebay,die social media agentur in diesem video,stellen wir euch die tik tok,anzeigenformate top view und brenntag,over vor wenn euch das video gefällt,dann gibt uns einen daumen nach oben,unvergesslich kanal zu abonnieren tik,tok ist zu einer der größten plattformen,der heutigen zeit geworden für,unternehmen bietet die noch neue junge,plattform großes werbepotenzial sogar,youtube instagram und twitter haben,mittlerweile eigene kurz videoformate,gelaunched um mit tik tok mitzuhalten,und die user auf ihren plattformen zu,halten trotzdem wechseln immer mehr user,zu tik tok und die app soll,wahrscheinlich noch dieses jahr 1,5,milliarden user verzeichnen diese,entwicklung zeigt wie viel potenzial in,tecdoc steckt unternehmen können auf tik,tok mit verschiedenen anzeige formaten,werben eines davon ist tokio das laut,tik tok eines der erfolgreichsten,formate ist tik tok selbst gibt an dass,top view die nummer eins im interaktions,index ist und das format im vergleich zu,anderen kostenpflichtigen tik tok,angeboten 67 umsatz effektiver ist,außerdem sollen laut tik tok 71 prozent,der user direkt auf das anzeige format,reagieren doch was genau ist top view,topf wie anzeigen sind es die ganz oben,auf der homepage erscheinen sobald die,app zum ersten mal geöffnet wird sie,können bis zu 60 sekunden lang sein und,sind perfekt dafür geeignet die eigene,markenbekanntheit zu steigern da die app,automatisch mit sound abgespielt wird,zieht sie die aufmerksamkeit der nutzer,auf sich wodurch wir mit sicherheit eine,hohe anzahl von depressionen und eine,große reichweite bekommt als anzeige,sollte ein video verwendet werden dass,user dazu auffordert mit diesem zu,interagieren das kann durch likes und,kommentare oder durch das klicken auf,die angebundene webseite passieren,versucht bei den usern einen bleibenden,eindruck zu hinterlassen damit sie euch,nicht sofort überspringen samsung hat,dieses werbeformat beispielsweise dafür,genutzt um das neue galaxy note 20 in,israel zu launchen mit der unterstützung,von israels top klettern konnte das,produkt erfolgreich vorgestellt werden,ähnlich zu den top hits sind oft brennt,takeover es handelt sich dabei um eine,vollbild anzeige als drei bis fünf,sekunden lang skiff oder als 3,sekündiger standbild bzw video ohne ton,daher müssen brenntag overheads schnell,auf den punkt kommen die anzeige lässt,sich außerdem mit einer landing page,oder einer hashtag challenge verlinken,auch diesen anzeige erscheint sofort,wenn user tik tok öffnen ein unterschied,ist aber dass user bei diesem format,nicht interagieren können es kann also,nicht geneigt oder kommentiert werden,zusammenfassend ist zu sagen dass sich,beide anzeige formate sehr gut dafür,eignen eine große reichweite zu bekommen,und das interesse der user zu gewinnen,wir hoffen wir konnten euch mit diesem,video weiterhelfen wenn es euch gefallen,hat dann gibt uns einen daumen nach oben,und vergesst den kanal zu abonnieren bei,weiteren fragen schreibt sie in die,kommentare oder wendet euch direkt an,die experten von ebay viel erfolg,wünscht euch euer team
After seeing the second section, I believe you have a general understanding of brand takeover ads tiktok
Continue the next third section about brand takeover ads tiktok
[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
all right guys just gonna do a real,quick refresh check right here,it's too easy,yo what is going on guys this is Boy,Soldier back in the game with a brand,new video 15K plus per day Tick Tock ad,strategy and it is simply too easy now,last year I made another video very,similar to this but this is going on in,current time and exactly what I'm doing,to scale my ads with ease in a,three-step plan so you guys can do this,too so guys make sure to stick around to,the end of the video I'll be doing a,full kind of walk through campaign setup,here,to kick off the New Year I'm going to be,doing a giveaway in the black hat,Discord group I'm gonna be taking one,student I'm gonna be scaling their store,alongside with them setting everything,up as I would my own store so if you,guys are interested in that mentorship,it is going to be absolutely free all,you have to do is be in black hat that's,where we have all the sauce anything,goes and I hope to see you in there soon,so I'm not gonna waste any time here and,we're gonna drop into a Google Docs I'm,pretty much gonna walk you through it,and then I'm actually going to walk you,through the full setup uh and we're,physically going to set up a campaign,together just so you guys can see but,yes so this is the 0 to 15K plus per day,Tick Tock ad strategy things people,always ask me about that I don't cover,too often in my videos let's go over,that one your store set up in back end I,don't pay too much attention to the,store I think what really comes first is,going to be the ads and the ad strategy,that's where I spend most of my time and,what I focus on so three Stepping Stones,before we get into the side do you want,to add on to this document is the,product the store and the creative so I,just want to go over it really fast,these are kind of requirements that you,guys really need to have in order to,have this backbone this consistent,scalability uh and as you will see as,you guys saw in my previous video I was,able to use this backbone and actually,scale it to 100K a day which is very,Advanced it's very extreme over the last,couple weeks I've spent about 500 000 in,ads and I plan on doubling that tripling,that so just these are some things you,can do to your store as well so product,I definitely always will recommend a,saturated product with a lower undercut,offer something where you can uh you,know price out your opponents using such,an offer like free plus shipping on a,very saturated process product that,doesn't cost a lot to supply places you,can find these products where you can,kind of see all the backing costs it's,not PP ads the only spy tool I currently,use and most likely will ever use just,because I like the analysis that it,actually does in current time again we,work in current time now I'm going to be,getting into some free game this is,Mania and it is absolutely free no,credit card required okay I don't think,it's like in my opinion this product,research tool is the best and it's,currently what I've been using a lot,lately and obviously you know the price,factor is huge uh if you guys want you,can go check that down below I do have,an affiliate code if you do plan on,getting like some upgraded features and,things like that but yes you can,literally go and get your first launch,launch you can find winning products,that are generated by AI you get an,analysis of all the ads on the shop how,these ads are performing um and just,different things like that it's,absolutely free go check it out so if,you guys need a link for that is down,below and you guys can get you know a,discount on that as well now when it,comes to the store the SMS bump I,typically use the five minute,abandonment flow and the 45 minute,abandonment flow I don't use emails I,think they're very cost um inefficient I,mean 100 of the traffic is on their,mobile phone along with Tick Tock so it,makes sense it adds up simplify ocu I,just keep re-up selling the same product,after the customer purchases um there's,you're gonna have a guaranteed 15 hit,rate on that so free money free free aov,increase why not and quantity breaks,bundle bear things like that um you know,those are just to wear on the front you,know before they get into checkout,they're able to increase the average,order value as well so these I believe,are Essentials to have on the store and,if I didn't have them I doubt I'd be,profitable in fact I wouldn't be so when,it comes to the creative now you're,going to need a very controlled ugc what,I mean by controlled ugc is something,that focuses directly on the product the,function the offer you can scale it,indefinitely without hitting the wrong,audience in Tick Tock everything does,come down to creative and you are,leveraging that again I don't run pixel,we're fully and only leveraging the,creative so it needs to be good and it,needs to check off all the right boxes,really quick I do want to give a huge,shout out to Celebration as well for the,New Year's you guys are able to get ugc,this is ac
After seeing the third section, I believe you have a general understanding of brand takeover ads tiktok
Continue the next fourth section about brand takeover ads tiktok
TikTok Ads For Business - Secrets To Go Viral!
TikTok Ads For Business - Secrets To Go Viral!
- Are you using TikTok
to grow your business?,If you didn't answer yes or you're like,,um, am I supposed to?,Then make sure to keep watching,so you can see exactly how
and why it's an amazing app,for business success.,Hey, everyone, it's Rimi from HubSpot.,Welcome back to the channel.,Make sure to subscribe and
click the notification bell,for more videos like this.,So TikTok has completely taken over,the social media world,,and it's quickly becoming
people's favorite app.,It's actually loved by so
many that you might've noticed,other platforms rolling out
features to compete with it.,Features like Instagram
Reels or YouTube Shorts.,Yeah, it's not a coincidence
that other apps are picking up,on the fact that short form
videos are just trending more.,So today I want to talk about
how you can use TikTok ads,to grow your business.,I also have a free
social media trends guide,that's jam packed with helpful
information from experts,to show where you should either invest,or pull back your efforts on social media.,It has insights from
companies of all sizes.,So no matter how big or
small your business is,,you're going to see what
industry leaders have to say,on what has worked for
their social media success.,You definitely want to
get your hands on it.,So I'll have it linked in
the description box below.,So make sure to check it out.,HubSpot also has a free
certification course,that you can take to
basically become a pro,in creating a social media strategy.,Once you get your certification,,you'll have all the social
media information you'll ever,need to grow your brand.,So I'll have that linked below as well.,TikTok is unique because it
allows brands to be more human,,fun, and witty with their marketing.,Almost 50% of TikTok ads
strike an emotional cord,so it's really the best
app to keep things real,and relatable with your audience.,The best part about it is,that the competition is still pretty low.,So it's not that hard to grow your page,and possibly even go viral,if you're uploading
consistent quality content.,Right now, it's available
in 154 countries worldwide,and has over 130 million
active monthly users,in the U.S. alone.,So let's talk about the kinds
of ads that you can create,on TikTok.,There's in-feed ads, top
view ads, brand takeover ads,,branded hashtag challenge
and branded effects.,In-feed ads are typically what
you'll see most businesses,using to promote their
brand because they allow,for more engagement from TikTok users.,People can actually like,
comment and share these.,They also have a CTA feature
where you can direct people,to a landing page, a different account,,or even an app download.,Top view ads are what users
see at the top of their,For You page before the
mindless scrolling begins.,This ad format lets you
have your video be up,to a minute long, so they're really great,for brand awareness since
they guarantee a wide reach,and a high number of impressions.,The key to these kinds of
ads is to make them really,creative and engaging so that
it leaves a lasting impression,on people.,Brand takeover ads are kind
of similar to top view ads,,except with these users can't
like or comment on them.,These also appear first thing,
once you get on the app,,but they're going to be a lot shorter,,or even just be like a static photo rather,than a 60 second video.,Usually larger brands use these
because they're really great,for directing people to internal
or external landing pages.,Branded hashtag challenge
ads are different,because these are a lot more engaging.,These allow for creators
to use your branded hashtag,in their own video caption,,which in turn brings more
awareness to your company.,It makes it really easy
for users to connect,with each other, but also with your brand.,You'll usually see these
on the discover page,in the form of a banner at the top.,A company that recently used
this kind of ad was Pizza Hut,,and they created the hashtag "ForYouPizza",to encourage people to share
their own pizza recipe.,And then one lucky winner
would get the opportunity,to have their recipe featured,on the Pizza Hut website
nationwide for a limited time.,Lastly, branded effects ads.,With these, you can create
your own effects, filters,,or stickers for people
to use in their videos.,And again, these are
going to be really great,for giving people the
opportunity to actually engage,with your brand, rather than
just watching an ad from you.,TikTok is doing a great job
in helping brands engage,with their audiences in
multiple creative ways,while still giving you the
results that you're looking for,to grow your business.,What I love about TikTok
is that you can get on it,and not be bombarded with
overly produced content.,So even if you're just
a small business wanting,to get started on the app,,you can literally create
an iPhone quality video,and still have a massive
reach and increase your sales.,TikTok is known to be where
a lot of trends come from.,So once you see a new trend
happening, take advantage of it,,get cr
After seeing the fourth section, I believe you have a general understanding of brand takeover ads tiktok
Continue the next fifth section about brand takeover ads tiktok
How To Run Profitable TikTok Ads For Your Ecommerce Brand ($0 - $7k/day guide)
How To Run Profitable TikTok Ads For Your Ecommerce Brand ($0 - $7k/day guide)
today ladies and gentlemen you are going,to learn how to run profitable tick tock,ads for your e-commerce brand regardless,of the niche your experience or what,you're selling my name is ethan dobbins,and i'm the babyface tick-tock ad agency,assassin that scaled a brand new store,from zero to 80 grand in less than a,month as you can see right here this,store didn't even exist and within one,month from august 25th,all the way to september 25th i scaled,this store to eighty thousand dollars in,revenue at a four percent conversion,rate on dead cold traffic now i,understand you might be a little bit,jealous envious or skeptical of a,babyface ad agency assassin who's,flexing these giant revenue numbers but,what we really all care about is what's,the profit because we see a lot of,flashy numbers but when we go under the,hood we netted around 20 grand from that,80k so 25 profit margin and that's on,dead cold traffic no retargeting nothing,of the sort and basically every single,tip and strategy i'm gonna teach you in,this video is what we're implementing on,our brands and our clients brands in my,brand new ad agency called blue ocean,digital miami and this is basically a,service where we run tick-tock ads,exclusively for e-commerce brands if you,want to check out the services the link,will be in the description but basically,we will create ads for your e-commerce,brand manage your tick-tock ad account,and help you scale to 30 grand a month,or more or you get your money back and,will even pay you for wasting your time,so if you can see right here if we can't,add at least 30 grand a month to your,ecommerce brand and as little as 90 days,we will give you your money back but,without further doing all of this,pitching let's get into the real value,but why am i so bullish on tick tock ads,why is it so great compared to facebook,snapchat google all of the other ad,platforms out there that everyone is,pitching you to grow your business on,well first off the cpms this is where,tick tock makes the biggest difference,if you are on a tight budget and you,want to get your product your,advertising creative in front of as many,people as possible,undoubtedly the cheapest place to do,that is on tick tock and you want to,know why it's because tick tock knows if,it can lower its cpm if it charges a,little bit less to get all these,advertisers on their platform they can,convince these brands to spend more,money with them compared to facebook,snapchat and all those other places but,if they charge the same amount for their,cpms then people are just going to stick,with what they know so i do believe tick,tock is artificially lowering their cpm,so that you get more views more,impressions and more sales right now,it's basically like a black friday sale,on the amount of impressions you can get,so while the cpms are still incredibly,low and i'm talking if you wanted to,advertise your product in front of,females on the us on facebook it's,probably going to be around 30,and on tick tock it'll be a third or,fourth of that cost i'm talking eight to,ten dollars and if you're selling a,massage gun and you're trying to do it,on facebook your cpm is gonna be around,thirty to forty dollars to advertise in,front of a thousand people but if you,wanna advertise in front of a thousand,people on tick tock that cost is gonna,lower to five to ten dollars so just,naturally your chances of success are,much higher and your job as a marketer,is to try to get your message in front,of as many people as possible and the,only way to do that is finding out where,you can acquire cheap views and eyeballs,so if you had a winning product and you,only advertise it on facebook or,influencers i highly recommend retesting,this with tick tock ads because a lot of,people are seeing old winners like the,massage gun like posture correctors any,single product that you've tested in the,glory days where you're like oh my god,this was my winning product but it died,out so quick,test it on tick tock immediately because,you will see amazing views amazing,clicks and amazing conversions just by,creating very simple ugc ads on tick,tock now the next great thing about tick,tock is you don't really need a strong,social media presence like you need with,facebook ads when you're advertising on,facebook everyone can see your business,they know how many followers you got how,many likes you're getting and they will,make that judgment right then and there,if you are trustworthy or not but the,great thing about tick tock,you're anonymous,you put your ad in front of their feed,and users can choose to either click on,your profile if you have it linked but,if you don't then they can't click on,your brand so all they have to do is,literally just click the link look at,your website and make the decision right,then and there if you're trustworthy or,not so this gives a great amount of,control for smaller brands that don't,have that large social media presence so,if you want to pretend to be a big brand
After seeing the fifth section, I believe you have a general understanding of brand takeover ads tiktok
Continue the next sixth section about brand takeover ads tiktok
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments
After seeing the sixth section, I believe you have a general understanding of brand takeover ads tiktok
Continue the next seventh section about brand takeover ads tiktok
TikTok Marketing - CHAPTER 6. TikTok Ads
TikTok Marketing - CHAPTER 6. TikTok Ads
at the time of writing this guide,tik-tok ads were not available to all,countries they were certainly available,in the United States to see if you can,place ads on tik-tok in your country,please go to HTTP colon slash slash ads,tik-tok com,tik-tok started to show short ads in,January 2019 later in April 2019,TechTalk launched the beta version of,their managed service platform which,created a bit of elad environment reps,from tic toc will run the ads for you,but this is sure to change so here we,want to explain the types of ads that,are available on the tic-tock platform,there are a few things that you need to,know about tic toc ads first you can,only use an infeed video ad this is,sensible as the platform is renowned for,its short video clips you have the,choice of three different models with,these ads one cost per click CPC - cost,per thousand impressions CPM 3 cost per,view CPV this is a six second view in,terms of audience targeting you can go,for gender and age as well as geo,targeting at state level going forward,tic toc plans to introduce other,targeting options such as behavioral,interest and more granular demographics,at the moment there is no minimum spend,requirement but tic toc does encourage,their advertisers to make an investment,in ads that will be large enough to,produce results and generate leads and,sales there is a feature to create,custom lists but you will need to use a,physical list for this as CRM,integration isn't currently available in,time there will certainly be a self ad,serve option and useful integrations,brand takeover ads if you want your ad,to appear when a user opens tic toc then,the brand takeover ad is right for you,as it will present your ad front and,center with this type of ad you will be,able to drive tic toc users internally,or to an external destination only one,advertiser can use a brand takeover ad,per category per day over time this is,going to make these ads pretty expensive,at the top of the screen the user can,elect to skip the ad if it is not of,interest to them with brand takeover ads,you will be able to measure read,through click rates unique reaches and,impressions these are going to be,effective ad types as the ads will be,user-friendly and designed to have an,impact on the target audience the,hashtag challenge add the hashtag,challenge ad as all about encouraging,user generated content by requesting,tik-tok users to participate in a,challenge that showcases your brand in,some way challenges are very popular on,tic TOCs so if you get this right then,you can expect some very good results,hashtag challenges are so successful,because they capitalize on the natural,tendency of tik-tok users to create,their own content and upload it to the,platform when you go for a hashtag,challenge add the representative from,tic toc will partner with you for a,period of 6 days which will be the,length of your ad it is a good idea to,find a good influencer partner for your,hashtag challenge add as they will be,able to extend your reach considerably,the right challenge idea will result in,a lot of organic engagements on the,tic-tock platform branded lens ads if,you are familiar with the are lenses,offered by instagram and snapchat then,you will find this to be a similar,concept with branded lens apps you can,use 3d objects face filters and more a,branded lens can provide a very deep,level of engagement on tik-tok when you,have the support of the user base this,will be a very good way to get your,message out there in feed native ads if,you like the Instagram story ads in full,screen mode and believe that his kind of,approach is right for your brand then,the infeed native ads from tik tok could,be the right choice for you you will be,able to add a link to your website in,these ads of course is with other ads,the infeed native ads have a skip,feature for users that have no interest,with this type of ad there are a number,of options available to you when it,comes to design you will be able to,measure the engagements you receive with,this ad type as well as total views,viewing times click throughs and,impressions your infeed native ad can be,between 5 and 15 seconds in length the,video must be in vertical format and it,will display on the tic-tock users 4u,page there are some call-to-action,choices such as visits to your website,and app downloads,tick tock ads will certainly improve,over time it is in the company's,interest to attract advertisers and keep,them as happy as possible at the moment,the tick tock ads system does not have,the sophistication of Facebook ads or,Instagram ads but this will get better,as the platform continues to grow at the,moment ads on tick tock are probably,going to be the cheapest that they will,ever be so we recommend that you give,them a try,there is certainly a large enough user,base to make this worthwhile for you as,with all social media ads it is a good,idea to tweak them and mix it up seeing,the same ad all of the time is not,really a good thing
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