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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

The above is a brief introduction to business tiktok ads

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How to Run TikTok Ads 2022 | Grow Your Business With TikTok

in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se

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Master TikTok Marketing For Your Business | Go Viral & Increase Sales Quick!

you probably see a tiny little gorilla,figurine,i see,harambe,someone who must be protected at all,costs,which leads me to today's topic,tick tock,a beautiful segway am i right as of last,month tick tock beat out youtube for,average watch time in the us and the uk,so if you've been thinking about adding,tick tock to your business for social,media marketing the time to do it is now,if not for me,for harambe especially if you're,interested in capturing the attention of,the gen z audience what's up it's jamal,from hubspot in this video i'm going to,show you how to get your business on,tiktok today so you can start to grow,your audience with all the tools and,techniques already being used by some of,the biggest brands if you want to learn,more about the current state of social,media marketing download hubspot's free,social media trends 2021 report the link,is in the description and while you're,there be sure to subscribe to this,channel and ring that notification bell,even if you don't have tiktok on your,phone you've definitely felt its impact,from the mel crate challenge,to that guy on a skateboard drinking,cranberry juice while fleetwood mac is,playing many of the biggest viral,moments of the past few years got going,on tick tock no wonder tick tock was the,world's most downloaded app in 2020,beating out both facebook and instagram,and it remains in the number one spot,with 2.6 billion downloads since it,launched in 2016. so if you haven't,already it's time to download tiktok and,start using it for your business where,to begin well first you need to properly,set up your profile start by going to,manage your account in settings and,select switch to business account this,gives you access to specialized features,like enhanced metrics a business content,guide and music approved for commercial,use when setting up your profile photo,and bio there isn't much of a difference,from other social media accounts use,text emojis and hashtags to briefly,describe your business ticktock also,lets you include one url in your bio,just like instagram that space should be,your homepage or use link tree if you,need multiple links tiktok also lets you,link your profile to your instagram or,youtube account with a separate cta,right next to the bright red follow,button that,is some premium real estate,and it's kind of a flex on tick tock's,part they're basically just like go on,leave our platform,they already know they know we love it,so now you're all set and ready to start,tick-tocking but what are you gonna post,like all social media you don't just,want to start posting willy-nilly tiktok,is a video first platform which means,you need a content strategy for creating,a steady stream of attention grabbing,clips,like any marketing strategy you want to,start with considering your user,profiles some content might work great,for tick tock as a platform but does it,connect to your audience at the same,time you need to make content that,performs well on tiktok so spend some,time researching what other businesses,in your category do to earn followers,engagement and if you take nothing else,away from this video please do not be,cringy there are so many brands that,think that they get it and they don't,get it just you know maybe ask young,people a little bit what they do you,know i'm saying look at what young,people do you know tick tock makes this,easy with their video showcase tool,which lets you flip through the top,brand videos in terms of number of likes,and levels of engagement as well as the,most liked videos from all creators this,is a good starting point but you'll want,to do some deeper research into your,immediate competitors to really get a,sense of what's possible once you have,some ideas as to what kind of content,you want to make start creating a,calendar it's generally recommended that,brands post on tick tock one to three,times a day to maximize engagement this,can seem like a lot but remember that,not all your tick tocks have to be award,award-winning masterpieces,and i know this because i,tried to do that myself,sundance hasn't called me unfortunately,out of all the social media platforms,out there tic tac is the most casual,meaning you can post authentic moments,from your business without turning every,15 second video clip into a major,production according to tiktok's own,research the number one reason users,report going to tick tock is to lift,their spirits so keep things light and,entertaining want to see a good example,this tick tock from chipotle is nothing,more than a smartphone video of someone,dipping their quesadilla in guacamole,while song sings about dipping a,quesadilla in guacamole,that's it,that's the whole thing doesn't need to,get more sophisticated than that,literally people eat this stuff up,you know they're gonna get,puns yeah one of the fundamentals of,tick tock is the way it lets users play,music over their videos for that reason,dance trends or other music-based,content dominate the platform if you,w

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How to create Tiktok Ads Manager and Business Center

hello and welcome to my channel take,your social media marketing pills,i hope you will enjoy the video and that,in the end you will learn something new,and useful,before to start i would really,appreciate if you could follow my,channel,and like the video so,in this video we're gonna talk about how,to create,a tick tock ad account and business,center,then we are gonna see how to set up,the ticktock account and the business,center,in the end we are gonna see how to,add and manage tick-tock account,and permission of your staff inside the,business center,so let's get started first thing to do,is to visit the link at,tick tock,we will have this page and we will click,in the top right on get started,we will choose our email address the,email address that we want to use,to sign up to tick-tock,for business otherwise we could also use,our phone number so,i add my email,then i choose password,i confirm the password,and then i click on send code here in,order to have,an email with verification code,now you will have a verification,uh we have to simply drag the slider,to fit the puzzle and here we are,so now we will receive at the email,provided,the email selected a code,that we are gonna use we are gonna add,inside here,i already got mine which is this one,will be a one-time code just,to verify that you're using,an existing any email,we click on tiktoka's terms a condition,and privacy policy and we can sign up so,this is a first little,setup of our tick tock ad account,we are gonna choose first our country,region in this case,united states our industry in my case,it's an ecommerce,clothing and shows business name,we are gonna just put the name,of my terminal,then we can choose the time zone that we,prefer,we can select our phone number,now i will put a random one just to,have it and we can choose the currency,that we want lastly,we we are we're gonna um click again,on terms and condition platform payment,terms and advertising guidelines,then we can click on register,cool now as before for the email,we will have a verification also for the,phone number,so once we arrive at this page,we just need to um,to click on send code and we will,receive,an sms with a small code that we need to,put here,and verify,okay so if you arrived here you have,created your tiktok ads manager,your tick tock account and we can start,to set it up,the first thing you will see is this,information regarding,ios 14 new policy that may affect your,your ads um either for tick tock but,super for other social media marketing,platform,but we will talk about this in depth in,another video,so stay tuned on my channel and watch,the video that will be uploaded in the,next weeks,so usually i don't set up,my business the business of my clients,in this page,but i prefer to do it here so we click,on the logo on the top right,side and we go on account,info,so here we will have the the full setup,for the account in order to have it,ready to go,because in this status you just created,it but is,not ready yet to create the ads,so we are gonna put a website link,an address of our business so,for,new york,postal code,you can choose if you are an agency or,not,in my case i'm not and the payment,method,once we click on submit,the account will be under review,as you can see by clicking here on,account setup,on the left column you can see that the,account,is under review once you will see,the account status in good to go it,means that your account is ready,and you can go on with your tick tock,ads,or creating the pixel and so on,usually it takes really few minutes so,for example,if you refresh three times you should,already see,that the account is ready let's try as,you can see,the account is already good to go so we,can use it,to create our ads or to set up our pixel,and so on so what we will do,now is to talk about the business center,so how to create it and how to set up,the business center itself as you can,see here,we have all our information the,information about our business,the contacts the owner and the payment,method,now we can go to create and set up our,business center,which is another important part of our,tick tock for business,so we go again on the top,right side of the screen and we click,on the back logo which is the business,center part,we will have another window,where we can create,the tick tock business center,so here we are as you can see,um since the account is new when we have,just created,we can create a new business center,so we just put again the name,of my channel,take your,pills time zone again,let's put new york and we can,create our business manager it's very,easy as it is,here now we have created our business,center,we can go inside or create more,business center,in this case i want to show you how it,looks,and especially once we have created it,how to add other accounts and also,manage the stuff you know for example,if you have someone working for you who,creates for example the pixel or,who manage uh your tick tock hats,this is the part

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TikTok Ads For Business - Secrets To Go Viral!

- Are you using TikTok to grow your business?,If you didn't answer yes or you're like,,um, am I supposed to?,Then make sure to keep watching,so you can see exactly how and why it's an amazing app,for business success.,Hey, everyone, it's Rimi from HubSpot.,Welcome back to the channel.,Make sure to subscribe and click the notification bell,for more videos like this.,So TikTok has completely taken over,the social media world,,and it's quickly becoming people's favorite app.,It's actually loved by so many that you might've noticed,other platforms rolling out features to compete with it.,Features like Instagram Reels or YouTube Shorts.,Yeah, it's not a coincidence that other apps are picking up,on the fact that short form videos are just trending more.,So today I want to talk about how you can use TikTok ads,to grow your business.,I also have a free social media trends guide,that's jam packed with helpful information from experts,to show where you should either invest,or pull back your efforts on social media.,It has insights from companies of all sizes.,So no matter how big or small your business is,,you're going to see what industry leaders have to say,on what has worked for their social media success.,You definitely want to get your hands on it.,So I'll have it linked in the description box below.,So make sure to check it out.,HubSpot also has a free certification course,that you can take to basically become a pro,in creating a social media strategy.,Once you get your certification,,you'll have all the social media information you'll ever,need to grow your brand.,So I'll have that linked below as well.,TikTok is unique because it allows brands to be more human,,fun, and witty with their marketing.,Almost 50% of TikTok ads strike an emotional cord,so it's really the best app to keep things real,and relatable with your audience.,The best part about it is,that the competition is still pretty low.,So it's not that hard to grow your page,and possibly even go viral,if you're uploading consistent quality content.,Right now, it's available in 154 countries worldwide,and has over 130 million active monthly users,in the U.S. alone.,So let's talk about the kinds of ads that you can create,on TikTok.,There's in-feed ads, top view ads, brand takeover ads,,branded hashtag challenge and branded effects.,In-feed ads are typically what you'll see most businesses,using to promote their brand because they allow,for more engagement from TikTok users.,People can actually like, comment and share these.,They also have a CTA feature where you can direct people,to a landing page, a different account,,or even an app download.,Top view ads are what users see at the top of their,For You page before the mindless scrolling begins.,This ad format lets you have your video be up,to a minute long, so they're really great,for brand awareness since they guarantee a wide reach,and a high number of impressions.,The key to these kinds of ads is to make them really,creative and engaging so that it leaves a lasting impression,on people.,Brand takeover ads are kind of similar to top view ads,,except with these users can't like or comment on them.,These also appear first thing, once you get on the app,,but they're going to be a lot shorter,,or even just be like a static photo rather,than a 60 second video.,Usually larger brands use these because they're really great,for directing people to internal or external landing pages.,Branded hashtag challenge ads are different,because these are a lot more engaging.,These allow for creators to use your branded hashtag,in their own video caption,,which in turn brings more awareness to your company.,It makes it really easy for users to connect,with each other, but also with your brand.,You'll usually see these on the discover page,in the form of a banner at the top.,A company that recently used this kind of ad was Pizza Hut,,and they created the hashtag "ForYouPizza",to encourage people to share their own pizza recipe.,And then one lucky winner would get the opportunity,to have their recipe featured,on the Pizza Hut website nationwide for a limited time.,Lastly, branded effects ads.,With these, you can create your own effects, filters,,or stickers for people to use in their videos.,And again, these are going to be really great,for giving people the opportunity to actually engage,with your brand, rather than just watching an ad from you.,TikTok is doing a great job in helping brands engage,with their audiences in multiple creative ways,while still giving you the results that you're looking for,to grow your business.,What I love about TikTok is that you can get on it,and not be bombarded with overly produced content.,So even if you're just a small business wanting,to get started on the app,,you can literally create an iPhone quality video,and still have a massive reach and increase your sales.,TikTok is known to be where a lot of trends come from.,So once you see a new trend happening, take advantage of it,,get cr

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How To Create Viral TikTok Ads (Step-by-Step)

let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just

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How to Use TikTok Ads to Get Leads For Your Business

i've been talking a lot in my videos,recently about how i'm finding facebook,ads a lot less reliable when it comes to,lead generation and reliable in general,when it comes to advertising,but advertising helps fuel the fire if,you watch my video subscribe to go and,get that if you if you watch my video,the other day where i talked about my,new campfire methodology,which talks about the new way to grow,with video in 2022 and beyond and you,can get the blueprint for that by the,way at mattjohnsononline.com,free blueprint um i talk a lot about how,instead of ads being the major,structure that drives everything it's,going to be i believe and what i'm,seeing in testing you're going to have,to spend a little bit of money on ads,and using organic to sort of blow,everything up there's a whole,methodology and training on that in that,blueprint if you grab it there,and what i'm using lately and having,success with is tick tock and,i've been testing facebook ads right,alongside it just to make sure that i,wasn't seeing the wrong numbers or,whatever it might be and while my tick,tock ad numbers are not exactly,mind-blowing,they are massively better than facebook,and they also are much more in line with,what i was willing to pay for similar,ads on facebook before so what i'm going,to show you in this video today is how,to run a lead generation campaign on,tiktok to build your email list i'm,going to show you exactly what i'm doing,all right okay so let's jump right into,it um so basically what i'm doing is i'm,driving leads to a very specific offer,it's just a download just a regular lead,magnus lead magnet thing and they're,going into my crm i use drip and then,they're going into an email sequence,to book a call with me obviously you,know to help join my ignite program to,help people build their videos their,build their business with video,and so what i'm doing on tik tok is,that's where i'm drawing like driving my,cold traffic here and i'm going to take,you inside of that,right now and then we'll go through um,after i show you the what what it looks,like here i'm gonna take you inside and,give you an exact process that you can,copy and paste and follow for yourself,so that you can start driving leads,through,uh through through tick tock ads so let,me show you what i'm seeing here,so this is my tick tock ads account,and,um i've been that's the ad level let's,go to the campaign level and i've been,doing a lot of testing and i'm still,testing to be honest with you,but here are the numbers that i am,looking at,so,fourteen thousand impressions on this so,far point four five percent clicks your,rate i'm actually seeing that tick tock,click-through rates are much lower than,the sort of regular one percent,benchmark that we're used to looking,used to looking uh used to looking at,used to be looking at what's wrong with,my what's wrong with the way that i'm,speaking,um,and you see it's a 11 cpa that's,relatively normal in business to,business um and i'm i'm not i'm not in,love with it i'd rather it was somewhere,close to seven or eight,but,on facebook you're lucky to get 20 21 22,these days because of the cpm and look,at my cpm number for b2b here,12.51 usd in all of my tests on facebook,and instagram ads over the past month i,have struggled so much to get cpms which,is the cost of advertising costs to,reach a thousand people,under,literally 60 70,and we're talking about 12 on tick tock,and i actually think this could be quite,improved and it probably it's better as,you drill down so this is the camp this,is the uh this is the campaign and i'm,running this to my you guys can get it,for free here if you just if you just,click the link this is what i'm running,a lead magnet to,but um,you can see here i tried a few different,audiences wasn't loving what i was,seeing and some of the other stuff tick,tock is very touchy about things getting,approved or not and what they like to do,is this,they like to half approve things it's,really weird but i don't see any impact,myself i'll let you know if i do see,impact but i'm actually not seeing any,impact from this partial,it's very strange it's very strange,um so you can see for this,um i spent 138 dollars here two dollar,cost per click or 267 cost per click,12 cpms 52 clicks point four six percent,ctr,uh 13 conversions at 10 68 right and,it's actually more than that because,data and ios 14 and all this stuff um,which is a 25 conversion rate et cetera,et cetera i'm also split testing landing,pages on the back end as well because i,always do that usually very different,landing pages and again as i said we're,sort of early on in this,and the numbers are not blowing you away,i'm sure but they are,really good compared to it's similar to,what you used to be able to get running,facebook and instagram ads,um and you just like you can't do that,now,um 2.40 costs so now as we drill down in,the creative so i tested a very short,creative,um,can i pre i can preview here i tested a,very very short creat

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