good artist copy great artist steel,you've probably heard that quote before,and it's partly true so in today's video,we're going to be going through some,million dollar Tick Tock ads so the goal,here is just to show you basically what,ads are working so that you can modify,your videos to fit what's already,working out there so we're gonna be,using a tool here called mine EA or,minia whatever you guys want to call it,this is my favorite ad spy tool out,there so what's cool about this tool is,that we can look at Facebook ads,Pinterest ads and even Tick Tock ads so,we're gonna go to The Tick Tock ads tab,now before we begin here I do want to,say something real quick when we make,these videos or any video just try to,remember to expand your mind a bit like,try to think in a more abstract way when,you look at this stuff like try to use,your creativity to see how you can apply,these things to your business to your,life because honestly e-commerce is not,the only pathway that you can take in,order to make an income online right,like you could become an influencer you,could create a theme page you could use,these methods or these Trends and apply,them to really anything so so just,remember like the power of the internet,is insane and you can apply it in many,different ways not just the,self-physical products however most of,these ads are going to be physical,products and e-commerce and physical,products are an amazing business to,start but I just wanted to mention that,real quick so let's begin now again,we're on the tick tock ads tab here,let's filter by ads that already have a,lot of likes because you know we don't,want to see ads that are just starting,to get likes because that doesn't really,tell us anything right like we want to,make sure that these ads are working,like they're actually getting a lot of,Engagement because if they are getting a,lot of Engagement it means a lot of,people are spending money on them and,nobody in their right mind would spend,money on an ad if it's not performing,well at least you'd think so a lot of,e-commerce brands do do that nowadays so,here we have the first one what do you,want for dinner,Mortadella Pizza,she wants Pizza,and this guy is about to make it in a,really easy way so a few things we can,learn from this I mean you see the Fast,Cuts it's like not wasting any time here,it's just like good hook like oh I want,pizza and then it's just like making it,right away right like super quick,let's skip around here oh okay so look,at that that this is what the ad is for,is this pizza oven super smart ad here,because it doesn't look like an ad so,that's kind of the biggest thing that,you need to take away from this damn,that looks good I'm hungry and look at,the follow for more is placed right on,the profile pic so this is if you've,ever used Tick Tock which I suggest you,do make sure you start using it,regularly obviously not to just like,mindlessly scroll but to get inspiration,this is exactly where your profile pic,is shown so anyways that was honestly a,really good ad keep in mind again that,the ads that do the best are the ones,that don't look like ads let's check,this one out,foreign,do you want a cupcake no I'm allergic,take it from me,so as you see this is a really quick ad,like five seconds not even long at all,and see this is a great example of how,you can use tick tock ads in a different,way because this girl is just driving,traffic to her beacons page where she,has a bunch of different links and she's,trying to funnel people into her private,Community around people that have,allergies and eczema so super,interesting right and she's driving,traffic to this ad I'm guessing what,happened here is she had a viral video,on Tick Tock or a tick tock that was,starting to do well and then she,Amplified it with Tick Tock ads so,that's a super powerful strategy it's,actually called spark ads when you do,that so if you didn't know about that,now you know and that's definitely,something you can do to really increase,your reach so this dog is just like,being bougie,me that's funny people are so funny on,Tick Tock so Something That We're,noticing here is that quick videos are,starting to do better it's so much,easier to get someone to watch like a,five or seven second video than a 30,second video and if they watch it twice,that does a lot for the algorithm that,tells the algorithm that this video is,really good and then it pushes it to,more people so that's definitely,something you should be testing out like,really quick ads do you and Alex break,up what why he just walked into the,party I'm at with another girl om this,is an interesting sure it's him 100 wait,does the girl have red hair wait so this,tells a story go friend hold on I'm,going to kill him and what okay this is,my pretty long install hook to read the,rest wow so this is an app ad right here,so that's another thing getting app,downloads on Tick Tock is crazy right,now the reason why I like to show you,these things guys is
Let's move on to the first section of contact tiktok ads
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the first section, I believe you have a general understanding of contact tiktok ads
Continue the next second section about contact tiktok ads
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
After seeing the second section, I believe you have a general understanding of contact tiktok ads
Continue the next third section about contact tiktok ads
TikTok Ads Tutorial: Complete Ads Guide for TikTok
TikTok Ads Tutorial: Complete Ads Guide for TikTok
move over Facebook because Tick Tock ads,are the newest golden ticket to making,sales so if you guys are wanting to,learn how to run Tick Tock ads for,Shopify or maybe you have a Drop,Shipping business today I'm going to,teach you how to run Tick Tock ads,effectively if you guys are new thank,you for joining me today this is an,official Shopify Channel this channel is,built for small business owners with big,plans so if you are just starting your,business or you're looking to scale it,this is the place to be stick till the,end of this video because I've got a,tick tock ad strategy that literally,only industry professionals know these,are tips that are coming straight from,the people that work at Tick Tock so I'm,going to be sharing those with you guys,today this Tech talk ad tutorial is,going to be perfect for beginners so if,you guys are a beginner make sure that,you are sticking around and you're going,to learn everything that you're going to,need to know so let's hop into it,foreign,you guys are in good hands today because,I've got all the tips I got all the,tricks for you and I actually work,directly with media buyers that are,experts in the e-commerce space and I,also sit in on weekly meetings with,advisors that literally work at Tick,Tock today we're just gonna do one big,knowledge transfer and I'm going to,teach you everything that I know so that,you guys can make your Tick Tock ads a,success alright let's not waste any more,time let's hop into it,okay so if you've never seen The Tick,Tock ads manager here's what it's going,to look like so let's start by getting,you set up here first things first,you're going to want to make a pixel and,you're going to want to set this up on,your Ecommerce site,so if you're not familiar what the pixel,does is it tracks important actions that,your customers are taking like if,someone's adding something to their cart,for example now the reason that we need,the tick tock pixel is because you're,going to need the data that it's,collecting to create retargeting ads so,that you can Target very specific people,so for example let's say The Tick Tock,pixel tracks all the people that visit,your website you can later retarget,website visitors with another ad that,gives them a coupon code and then maybe,they'll finally decide to make that,purchase,so to install a tick tock pixel click,assets and then click event,click manage under the website pixel,click create pixel and then name it your,Shopify store name so Shopify has,actually made it really easy to install,this piece of code with one click so,what you're going to do is you're going,to click this button right here,and then hit connect with Shopify,okay cool that's done now we're going to,hit next,and now let's go over to shopify's App,Store and make sure that we actually,have the tick tock app installed this,app is literally just called Tick Tock,and then the app is just buy Tick Tock,Inc okay so Tick Tock Inc,and then you're going to add the sales,channel here like this after that you're,going to connect your Shopify account to,your Tick Tock and you're good make sure,that you have the right ads manager,account selected here then hit connect,select the pixel that we've just made,together a minute ago just like this and,then hit connect,select your Target locations depending,on where in the world you're selling to,you're going to also want to add a,payment method and then when you go back,to tick tock you can click this button,right here that confirms that you have,set the pixel up in Shopify,after this the Shopify pixel will show,up you also want to make sure that,you're setting up your conversion,tracking so we're going to go into the,create events page and then from here,you can create events using two,different tracking methods you've got,URL keywords or web elements okay so we,have click events so click events are,going to count every time someone clicks,on a specific element on your website so,this could be like adding something to,cart or submitting a form and buttons,and links are also going to be tracked,with click events then we have URL,events okay URL events count user visits,to specific pages so like you might want,to track when people view a specific,product page for example so all that,being said I'm going to show you how to,create a click event,select the appropriate event type for,this URL event okay so under advanced,settings you have the option to name,this event okay so give it a name and,then you're also going to input a,currency so that you can track how well,your ads are doing in dollars and cents,you know we want to see how much money,our ads are bringing in our respective,currencies so make sure you're filling,that in and then fill in the unique,keywords from the URL of the page that,you want to track,okay so what you're going to do let's,say for example you had like,bluepants.com id123,slash purchase you would enter purchase,if you need to add additional keywords,to this event you're going to click
After seeing the third section, I believe you have a general understanding of contact tiktok ads
Continue the next fourth section about contact tiktok ads
How to Use TikTok Ads to Get Leads For Your Business
How to Use TikTok Ads to Get Leads For Your Business
i've been talking a lot in my videos,recently about how i'm finding facebook,ads a lot less reliable when it comes to,lead generation and reliable in general,when it comes to advertising,but advertising helps fuel the fire if,you watch my video subscribe to go and,get that if you if you watch my video,the other day where i talked about my,new campfire methodology,which talks about the new way to grow,with video in 2022 and beyond and you,can get the blueprint for that by the,way at mattjohnsononline.com,free blueprint um i talk a lot about how,instead of ads being the major,structure that drives everything it's,going to be i believe and what i'm,seeing in testing you're going to have,to spend a little bit of money on ads,and using organic to sort of blow,everything up there's a whole,methodology and training on that in that,blueprint if you grab it there,and what i'm using lately and having,success with is tick tock and,i've been testing facebook ads right,alongside it just to make sure that i,wasn't seeing the wrong numbers or,whatever it might be and while my tick,tock ad numbers are not exactly,mind-blowing,they are massively better than facebook,and they also are much more in line with,what i was willing to pay for similar,ads on facebook before so what i'm going,to show you in this video today is how,to run a lead generation campaign on,tiktok to build your email list i'm,going to show you exactly what i'm doing,all right okay so let's jump right into,it um so basically what i'm doing is i'm,driving leads to a very specific offer,it's just a download just a regular lead,magnus lead magnet thing and they're,going into my crm i use drip and then,they're going into an email sequence,to book a call with me obviously you,know to help join my ignite program to,help people build their videos their,build their business with video,and so what i'm doing on tik tok is,that's where i'm drawing like driving my,cold traffic here and i'm going to take,you inside of that,right now and then we'll go through um,after i show you the what what it looks,like here i'm gonna take you inside and,give you an exact process that you can,copy and paste and follow for yourself,so that you can start driving leads,through,uh through through tick tock ads so let,me show you what i'm seeing here,so this is my tick tock ads account,and,um i've been that's the ad level let's,go to the campaign level and i've been,doing a lot of testing and i'm still,testing to be honest with you,but here are the numbers that i am,looking at,so,fourteen thousand impressions on this so,far point four five percent clicks your,rate i'm actually seeing that tick tock,click-through rates are much lower than,the sort of regular one percent,benchmark that we're used to looking,used to looking uh used to looking at,used to be looking at what's wrong with,my what's wrong with the way that i'm,speaking,um,and you see it's a 11 cpa that's,relatively normal in business to,business um and i'm i'm not i'm not in,love with it i'd rather it was somewhere,close to seven or eight,but,on facebook you're lucky to get 20 21 22,these days because of the cpm and look,at my cpm number for b2b here,12.51 usd in all of my tests on facebook,and instagram ads over the past month i,have struggled so much to get cpms which,is the cost of advertising costs to,reach a thousand people,under,literally 60 70,and we're talking about 12 on tick tock,and i actually think this could be quite,improved and it probably it's better as,you drill down so this is the camp this,is the uh this is the campaign and i'm,running this to my you guys can get it,for free here if you just if you just,click the link this is what i'm running,a lead magnet to,but um,you can see here i tried a few different,audiences wasn't loving what i was,seeing and some of the other stuff tick,tock is very touchy about things getting,approved or not and what they like to do,is this,they like to half approve things it's,really weird but i don't see any impact,myself i'll let you know if i do see,impact but i'm actually not seeing any,impact from this partial,it's very strange it's very strange,um so you can see for this,um i spent 138 dollars here two dollar,cost per click or 267 cost per click,12 cpms 52 clicks point four six percent,ctr,uh 13 conversions at 10 68 right and,it's actually more than that because,data and ios 14 and all this stuff um,which is a 25 conversion rate et cetera,et cetera i'm also split testing landing,pages on the back end as well because i,always do that usually very different,landing pages and again as i said we're,sort of early on in this,and the numbers are not blowing you away,i'm sure but they are,really good compared to it's similar to,what you used to be able to get running,facebook and instagram ads,um and you just like you can't do that,now,um 2.40 costs so now as we drill down in,the creative so i tested a very short,creative,um,can i pre i can preview here i tested a,very very short creat
After seeing the fourth section, I believe you have a general understanding of contact tiktok ads
Continue the next fifth section about contact tiktok ads
$100k/mo on Tiktok ads with Affiliate Marketing Walkthrough
$100k/mo on Tiktok ads with Affiliate Marketing Walkthrough
hey guys welcome to my discord and in,this video i'm going to show you exactly,how to make money on tick tock ads guys,tick tock ads to be honest is the,easiest way to make money online right,now this is ridiculous and this is guys,it's not drop shipping this is not,e-commerce i don't know if you ever,heard of it but it's affiliate marketing,all you do is set up ads put a link in,there somebody follows the link fills,out a form and you get paid 10 bucks,easiest money you will probably ever,make and that i've made online if you,follow my tutorial this will be like 35,30 minutes 45 minutes if you follow it,step by step literally the next day you,can start making 50 and that's just the,start i literally show this to my,friends how to do it and they are now,making two grand three grand i'm gonna,show you screenshots and how much their,accounts and how much they're making,buckle up strap up there's gonna be a,walkthrough and we're gonna get it right,into it but right before that i wanna,clear some things i know i'm giving out,free information and a lot of people,think oh this is the course this is drop,shipping this is e-commerce this is none,of that i'm literally giving you free,information on how to make money right,before getting into the nitty gritty let,me just show you my buddies that made,money and i literally just showed them,what i'm gonna show you now and they,started making money right away so so,i'm recording this on sunday right as,you can see here this is thursday,never ran ads,like first day made 420 second day made,what 1400 and so today he made 1.3 k,um total he already made 3k guys and he,started thursday so was this thursday,friday saturday sunday in four days he,made 3k in revenue i think about,a thousand dollars of that is profit,somewhere around there like come on bro,four days and he's never ran ads and he,just started so this is another friend,of mine that's been running ads um he,kind of has more experience so you could,see the growth but so he started back in,uh february 18th so he started 30 bucks,right here's the growth and check this,out,bam bam bam bam so right now he made,today he made 4.1 k this is again sunday,um,and i mean march 1st he made 200 so he,went from 200 to 4 grand guys and like i,mean he knew the ads world a little bit,more than the other person but this is,just stupid it's stupid all i could say,here let me show you somebody that i,showed how to run it and he ran it today,okay so here's my other buddy i,literally showed him how to do this,yesterday,um so this is sunday right,let me show you this so all right,saturday he launched the ads,and um,look at this,65,never ran as before it's gonna be split,into seven sections let's hit section,one is first we need to do is create a,tick tock ads account now i'm gonna do,it here,you can speed up this part if you,already know how to do it but i'm gonna,walk through everything because i wanna,show you how easy it is to start making,money online so you just wanna go to,ads.talk.com,create an account google search it i'll,post a link in the description so,you want to enter email here,all right now once you're here again,enter some basic information business,name you could kind of enter whatever,you can enter your name you know,again it doesn't matter you could just,do whatever just do other um do your,time zone and then you enter your phone,number,all right now you're going to be here,then ask you some basic information just,be like,running ads for,um,affiliate,um so they're going to want you to do,so you could set up the payment later,i guess you can't so pretty much enter,your,address here,okay agency again this stuff doesn't,really matter all right now when you're,here it's telling you to create an ad,that away but we don't want to do that,we created we want to create a pixel so,on to section two of the video,all right so section two is creating a,pixel what a pixel is it pretty much,tracks when somebody converts,and it tells tik tok hey the person that,clicked this ad converted right you know,submitted the form and so now tick tock,understands you know which ad had a,conversion that way you know which ad,works best so in simplified terms so,we're going to go to assets and then hit,events,and then web events manage,and then create pixel,so this is going to be a little bit more,technical so i want you guys to follow,closely um but again it's still pretty,simple so select tick tock pixel next,um,you want to do manual install code now,we can do you know,sam's pixel,next,next you wanna do standard mode,create,all right,so copying the pixel code we'll get to,this later in another section so right,now we just want to create the pixel,right,so,you know we'll have advanced matching,so verify,you can kind of skip this step so just,honestly just enter something random,again we'll kind of get back to this,step,we'll make more sense down the road so,right now we just want to set up the,pixel and that's what we're here to do,so once it ver
After seeing the fifth section, I believe you have a general understanding of contact tiktok ads
Continue the next sixth section about contact tiktok ads
How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google analytics,af
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Ways to find TikTok Advertisement Ideas!
Ways to find TikTok Advertisement Ideas!
hi everyone this is shameen chief,digital marketing officer at sky dj,agency and in today's video i'd like to,share with you why i always recommend,brands to do two things concurrently,first the organic strategies and second,the paid advertising,in a lot of scenarios a lot of people,will tell you that organic marketing,strategy has worked because it has good,for them,but on hindsight just by spending a,little bit of money you get your reach,you get the outcomes that you are,looking for and number three you have,marketing and business goals that,advertising would probably do the work,for you,on an immediate basis so if i were to,put in fifty dollars a day for seven,days,i spend about three hundred fifty,dollars i would have a certain outcome,whether it's click-through rates or,uh viewership or followers,so that's why,advertising is very important although,today i'm,more talking from the perspective of,tick tock i would say that this is kind,of um similar application and mindset,and strategy through all social media,platforms whether it's instagram or,facebook or linkedin,now comes to the cost of advertising,um although for tick tock right now,you can start advertising with like 10 a,day 20 a day actually on tick tocks and,they recommend for the daily budget to,be about 50 a day minimum,and run the ad for about a week,minimally to,let tick-tock kind of figure out the,audience and i want to explain,the reason why they need this amount and,the period of time in terms of audience,there is,basically about a million regular,users on tick tock okay when we talk,about singapore's context singapore,demographics whereas in instagram,there's three million slightly more than,3 million on facebook that's slightly,more than 5 million today,when a platform has,more users that they can show your ads,to,it becomes a little bit more easier for,them to reach your objective at a lower,cost,and for tick-tock they have a lesser,audience so that's kind of like the um,difference and if you think that 50 is,very expensive this is one explanation i,can give you if you take a look at my,videos i i stopped posting for a while,on take top,basically because i think,for um tik tok to work organically there,are many considerations,and i think that,to a certain extent i know for profiles,that have made it on tick tock is,because actually there's a manual push,on tick tocks and for the content i have,one uh video that did very well and that,was because uh twitter actually reached,out to me but after that the guy,actually just m.i.a all the way uh from,tiktok so,um the,my profile didn't go through so they,they actually pushed this video out,to people,and they reached out to me but which is,quite similar to a lot of my friends who,are doing very well on tik tok right now,and that's the reason why i think that,you need to have both the content,organic content strategies on tick tock,and the page strategies if you don't,have paid strategies it is kind of like,helping people to get to know you on,tick-tock,and talk a little bit about your,perspective on certain things the limit,currently is three minutes instead of,one minute but a lot of times people,actually lose their focus after 30,seconds okay so um,i'm going to share with you how you can,set up your,profile to start advertising i set it up,quite some time ago because,when when i was exploring tick tock,after that they also reached out to me,because they were on boarding agencies,to advertise for their clients and to,bring clients on board but at the point,of time the minimum,they needed the clients to spend was,in thousands and a lot of my clients are,just not ready uh to advertise i mean,they are ready to advertise but they're,not ready to spend so much,just on tick tock advertising,uh i think it has been a journey for,tick tock and,that is another video or another,conversation altogether but i would like,to share with you uh two things today in,this video number one how you can set up,your ad account number two,where you can get your,tick.ad ideas and more importantly what,are some considerations you should have,when creating an ad on tick-tock and if,you have any questions at all about,tick-tock or tick tock advertising feel,free to drop a comment happy to help you,as much as i can so without further ado,let's dive into um the two points i'd,like to share with you today um in terms,of tiktok advertising currently a lot of,people are still not doing it so there,is a huge,potential space and opportunity for you,as a business,um,i'm going to share two things,number one if you're looking at tiktok,advertising you can just google this,keyword called tick tock add manager,usually there will be a few results but,anything that ends with ticktalk.com,or ads.tic.com this is,getstarted.takedown.com,both are legitimate tick-tock links okay,so all you need to do is just create an,account they will ask you to sign up,it's almost immediate in terms of the,approval for your account all right and,um in t
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