I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
Let's move on to the first section of does tiktok ads work
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the first section, I believe you have a general understanding of does tiktok ads work
Continue the next second section about does tiktok ads work
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the second section, I believe you have a general understanding of does tiktok ads work
Continue the next third section about does tiktok ads work
I bought things from *TIKTOK ADS*... LET'S TEST THEM
I bought things from *TIKTOK ADS*... LET'S TEST THEM
teeny tiny little they look like pills,oh boy oh boy oh boy oh my God,this on their boobs it's just not gonna,work,well this makeup is a little bit,dramatic this is a lot for me if you're,new to my channel I don't wear my makeup,like this all the time I just filmed a,real slash Tick Tock of me recreating,Megan the stallions Grammy's makeup look,which I absolutely was in love with and,I just did this on there and then I,thought you know what while I've got,this makeup on I'm gonna sit down and,film a video I mean it does look pretty,cool if I do say so myself but I would,not leave the house with this one anyway,in today's video I'm going to be testing,some things that I bought because of,tick tock these things that I've,purchased came up as an ad on my Tick,Tock feed you know every so often when,you're scrolling you keep going you keep,going and then an ad will pop up for a,random thing it seems to be the most,random things for me sometimes it's,beauty stuff and other stuff is like,cookie dough or a mattress or something,and these are some of the things that I,was genuinely curious in and so I,ordered them I think I've done something,like this before where I bought stuff,that was on Tick Tock lives I can't,remember if I've done an ads one but,here it is today let's just get into it,by the way if you want the details about,if you want the details this makeup it's,on my Instagram I listed all of the,products that I used okay so this first,Tick Tock ad that came up I actually had,a few different brands or accounts,posting the same product and basically,what I have generally found is that a,lot of the products that come up on Tick,Tock ads are sort of like Drop Shipping,type things so the company will purchase,a load of a particular product that's,just like a wholesale type product that,buy loads of them and then like Mark up,the price loads and sell them on their,website and I mean loads of stuff is,done by Drop Shipping anyway but just a,little hack here if you click on a,product on Tick Tock it comes up say,it's like 20 quid look at the sort of,brand name that's actually written on,that product in this example it is a lip,Plumping product and type that in on,Amazon or Ebay and it will probably come,up with loads of Cheaper things because,it's all the same brand and it's just,like bulk bought and then marked up for,higher prices on people's Tick Tock,shops but the brand in particular I,ended up seeing is called at syrup,cosmetics and in this ad it looks very,extreme there is a woman testing this,and this is no more lip fillers watch,till they end she's put this on half her,lips and the side that she's put it on I,mean to be fair it looks like she's had,an allergic reaction it's definitely,very plump on the side that she put it,on but it does look a little bit,dangerous so I clicked through to their,website it was a us-based website I,believe and it said it was the syrup day,and night lip plumper reduced from 50.95,to 28.95 lies it was never 50.95 in the,first place I can guarantee you sorry I,really feel like I'm going in on this,particular company like so many other,companies do this but they'll put like,was 50 now 28 dollars to sort of entice,you and be like oh it's a good deal it's,on sale when in reality I went on Amazon,typed in the roll lip plumper because,that's what's actually written on it and,I got the exact same thing for nine,pounds this one seems to be the daytime,one this one seems to be the nighttime,one but I don't know what the difference,is I think honestly I'm just gonna put,both of them on and hope for the best I,might actually try it on one half of my,lips they're very small teeny tiny,little they look like pills in the,information it just says daytime use,ginger Essence lips plump use at night,mint Night Repair moist lips double,effect unification collocation is used,for plump lips,I'm confused let's try the daytime one,so these are my lips before,well I mean I guess you'll see if it,does anything because I'm just gonna put,it on half,oh Christ,guys it's already starting to tingle,okay it's mildly tingling right now,should I put some more on,oh boy oh boy oh boy oh boy oh God okay,it's starting to burn it's really,starting to burn it's starting to burn,ow oh you know what I've done my,lips are uneven anyway and I've just put,it on the bigger side does anyone else,have ever slightly uneven lips oh crap I,got it on my tongue I got it on my,tongue I got on my tongue why does this,happen every time I've got to say this,does not feel Pleasant it feels not nice,like it's really tingling it feels like,it's burning a bit it feels like I've,like rubbed hot chilies on my lips it's,getting worse like it actually it really,is uncomfortable okay it's been a few,minutes I just had to go and answer the,door oh my God I felt like,you I feel like I've got loads of saliva,in my mouth oh wow you know what guys it,is actually working my lips are becoming,more red on that side and I can,definitely see it's Pl
After seeing the third section, I believe you have a general understanding of does tiktok ads work
Continue the next fourth section about does tiktok ads work
Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
so look making your first viral Tick,Tock ad in today's social media,landscape is one of the very first steps,you need in order to get your brand off,the ground and running but there's one,big issue nobody knows how to do it,properly you see after landing in the,top 10 of all ads on Tick Tock multiple,times for our clients I've learned that,there's specific do's and don'ts to,making your ad go viral and completely,changing the trajectory of your brand so,in today's video I'm covering the exact,steps on how to create a viral ad for,your brand showing examples of how to,actually format these ads in what ways,to make your ads go viral on tick tock,on top of this free course I'm giving,away a thousand dollars cash to one,lucky subscriber if this video gets a,thousand likes so make sure to comment,your biggest takeaway from this video to,enter the win now let's get into it now,we're going to be covering how to create,viral Tick Tock ads we've spent over a,million dollars on testing thus far just,in the last 90 days and we have over 48,active ad accounts that we're running,currently and all of our advice is based,on data not personal opinion and because,we have access to these 48 Adat accounts,we're able to pull all these insights to,be able to show you exactly what works,with Tick Tock ads and in fact we're a,tick tock agency partner as well as,every ad account we're managing is,spinning on average roughly twenty five,thousand dollars so the first thing,we're going to be getting into is what,ads do not convert specifically you,don't want to have ads that are only,using images or gifs this will,definitely decrease conversion rates,number two is making Tick Tock native,videos not ads this is something you do,want to do because if you create an ad,like video that is very obviously an ad,it's not going to blend in with the feed,as well on Tick Tock people are going to,scroll by it the whole appeal of tick,tock is from the genuineness of the feed,it feels raw it feels authentic and,people are more likely to buy because of,this because there's not a bunch of,filler or overly marketing slogans and,phrases being thrown at them so you want,to make sure that the videos are,authentic and are native to the platform,number three is having no focus on the,product will lead to confusion sometimes,people take this way overboard and,create a video that is like a routine,Style video and it only shows the,product about two to three seconds out,of the entire 30 second clip and they,run that as an ad thinking that because,they're showing their morning routine,that maybe that specific product,placement will lead to sales a lot of,times it's just brand awareness and not,every single person is going to make it,to that point in the video where they,see that product and if there's not a,specific call to action which is number,four people aren't going to know that,you're actually selling the product so,they might not likely visit the website,you want to be very clear make sure the,product is being you know talked about,throughout the entire video so it's very,focused in so people know that they can,actually buy it and so what Tick Tock,ads do convert so we have a list of,videos that we're going to be going,through here and number one is making,sure all of the videos that you create,for tick tock ads are vertical video you,don't want to put landscape you don't,want to put Square Style videos that,works on Facebook and Instagram but not,Tick Tock number two is you don't want,your video to drag on Tick Tock is a,very fast-paced platform people looking,at more videos than ever on Tick Tock,compared to other platforms like YouTube,and Instagram and Snapchat Tick Tock has,a higher view video volume because more,people are watching the videos not only,that but they're staying on the platform,longer because they like short form,content so you want to make sure it's,very engaging and what I mean by fast,jump cut style content is every three,seconds you have a clip where it,transitions where you're at one angle,here it clips and you go to the very,next angle and continue the sentence or,continue the next tip or touch point,this is very engaging for the audience,because it keeps them in the loop and it,allows them to you know take in more,information without having to wait on,the full video to play through the third,one is keeping the content raw and,authentic speaking genuinely into the,camera going over exactly what it is,that you're promoting so that way people,can actually understand what you're,talking about and number four which is,super important we know these lift the,conversion rates if you apply these you,want to make sure that you have not only,music voice overlays but text overlays,and what I mean by each of these is,having music in the background very,subtly not overly taking the video where,you can't hear them or it's distracting,you want to make sure there's just a,small engagement of you know the sound,in the background that plays ni
After seeing the fourth section, I believe you have a general understanding of does tiktok ads work
Continue the next fifth section about does tiktok ads work
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
After seeing the fifth section, I believe you have a general understanding of does tiktok ads work
Continue the next sixth section about does tiktok ads work
FULL TikTok Ads Strategy (COPY THIS)
FULL TikTok Ads Strategy (COPY THIS)
in the past 30 days i've brought this,e-commerce store to well over 10,thousand dollars per day using only,tick-tock ads now i think i've only said,this once in my youtube career which is,this is a video you need to watch all,the way through because it's basically,going to serve as a mini course giving,you a framework for any sort of,e-commerce business if you want to run,tick tock ads the right way i'm,currently spending about 200 000 a month,between two of my main brands and i've,been doing that for a while so if you,want the full breakdown at scale a level,that most people who teach on youtube,are not at themselves this is gonna give,you some of those strategies and a,little bit of insight into the ad,account i'm gonna actually show you,inside of it now if you stick through,this video i'm also gonna give you two,winning products and all the targeting,for it the pricing options the sourcing,costs the offer style everything that,you can do to launch it today but first,a quick story my tick tock ad account,was hacked somehow we're still trying to,work it out with tic toc somebody,scheduled 100 000 per day worth of ads,to run to their store some separate,random chinese store selling a t-shirt i,know now it's a little weird to say but,thankfully it only spent forty two,thousand dollars it could have been much,worse and that was in a six hour block,where a surprise surprise i wasn't at my,computer i don't know what i was,thinking golfing on a thursday but it,costed me 42 grand so i've definitely,got a crazy story coming for that once,it's resolved but that's not going to,stop me from moving forward in the,meantime so before i jump in and screen,record through here i just want to let,you know about the giveaway we do in,every video all you got to do is like,subscribe and comment below get entered,to win a free e-commerce course a free,custom built shopify store as well as,some cash in every single video let's,jump in so again this is one of those,must-watch videos i'm not saying that is,click bait or some weird stuff this is,just so much value took me a long time,to put this together so please drop a,like below and a pro tip play this at,1.5 x speed or 1.75 i know i talk fast,but i listen all my stuff on a faster,pace alright so my ad just on this one,main brand this is the one that got,hacked spending about five thousand,dollars per day this ad account is 47,roughly under tracking so about half so,for example if you see a cost per,purchase for you know 36 dollars in,reality it's about 18 because right half,of that so everything is doubled and,that's just because of some mistracking,issues we got a lot of different stuff,running here there's a lot of money,scheduled to be spent it just depends on,what's going on this kind of like the,last week timeline that you're looking,at here with probably 20 something,thousand dollars spent now to give you a,visual on top of that i know i already,showed you this is the month so far,built it from it's like 1500 a day kind,of hanging out towards the end of last,month and now it's consistently over 10,000 really between ten and thirteen,thousand dollars a day um it hasn't been,below about twelve thousand in the last,like week so that's great we'll ship,over four thousand orders this month and,probably about ten thousand next month,at least that's assuming no scale and,i'm continuing to scale so i'd like to,see this at about twenty thousand,dollars a day by the end of next month,and again that's only using tick tock,ads with the exact strategies that we,teach inside of our tick tock ad,blueprint which you can find links below,the test group for that just opened up,depending on when you watch us it might,be closed but we'll be opening to the,public shortly so here's three things,you absolutely need if you want to start,this and i'm just gonna give them to you,in this video okay number one is having,the right product i'm gonna give you two,full examples breakdowns of everything,the right ad strategy this is my,favorite topic so you know we're gonna,talk about it again our tick tock ad,blueprint just opened absolutely epic,the feedback's been incredible so far,thank you to everybody in the test group,number three the framework for your mind,this is arguably more important because,it is the groundwork that you have to,lay it sounds a little cliche but oh my,gosh this will make the world of,difference once you nail this down and,again more to come at the end of this,video i will talk about that in the last,slide product number one this thing is,so cool for a lot of reasons i'm going,to talk about the pricing that's why i,really like it but it's a digital lock,and it looks like a normal door handle,most locks that go on like a bedroom,door or something they're all big and,bulky and they got like a keypad and,stuff this you slide your thumb across,the digital screen and the numbers,appear or you can use the thumbprint so,super cool it's unique like that it's a,little more modern and
After seeing the sixth section, I believe you have a general understanding of does tiktok ads work
Continue the next seventh section about does tiktok ads work
How much do TikTok Ads Cost?
How much do TikTok Ads Cost?
right how much does a successful Tick,Tock ad campaign cost well we're going,to dive into my screen here I'm going to,share with you guys one particular,campaign that has been working,phenomenally well for one of our Tick,Tock clients we actually generated 51,book calls so one thing to understand is,that this account is for a book called,funnel this is the main kpis sales are,just part of the process we obviously,are want to add optimize for sales but,book calls is what we're going after,here so I'm just going to quickly talk,about this because you know it's a,question of how much do I need to spend,on Tick Tock right that's the answer,that you want is how much should I spend,on take that home how much do I need in,terms of budget to be able to make Tick,Tock work for my brand and that's,actually going to depend right and I,know that's not the best answer right,it's a cop-out answer is oh it depends,but in reality that's that's what it is,right so what type of offer do you have,is it an e-commerce offer do you have a,high ticket offer such as this one that,I'm displaying right here is for a high,ticket offer okay uh is your offer local,right so there are different things,there are different kpis different,objectives that will let's say give you,Clarity in terms of the budget and how,to budget for these campaigns so one is,not going to be the right answer to,every single offer on Tick Tock so I can,only speak of maybe from our experience,what has been let's say the a driver for,success in terms of this Tick Tock,campaign and maybe how much was spent,but you should really do an analysis of,you know what your numbers are and I,think that's the better answer for for,this is what are your numbers what's,your average order value would your,customer lifetime value what is your,minimal cost per acquisition that you,can get right that you need to get by,right so like if you're over twenty,dollars GPA and you're losing money then,what's the point right so you need to,really understand uh your numbers before,you can answer that question so you know,I can quickly share with you guys here I,mean this is six sales for example 22,900 in Revenue but these are sales that,are hired on the higher ticket side,and this is 51 calls right so obviously,from the 51 calls six sales took place,you know we're getting leads for 21,right so like for other people like 20,leads may not be uh profitable right,that may not be ideal uh they would need,to get three dollar leads five dollar,leads which is possible with Tick Tock,but you can see here the spend is six,thousand two hundred and twenty three,dollars that's how much it took for us,to actually get this to work right this,is the lifetime hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're not,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special internet,inductory launch pricing and get the,master class at a massive discount if,you are interested check the link in the,description below and with that let's,jump back into the video if you look at,last seven days for example right so,last seven days we spent 730 dollars we,got seven book calls the kpi is you know,uh less than 200 cost per call so in,this particular case this we're hitting,that kpi but there's no sales this last,seven days right that's expected when,you look at last 14 days,take a look at this here right there you,go so 19 calls 100 you know eleven,dollars cost per call so it still it,took two thousand dollars uh for us to,get that and there's still no sales here,the sales took place uh actually last,month in August right so go here you'll,be able to see how much is spent for,example in August this is where the,sales page so right now in September,there still haven't been any sales,because it is there is a sales cycle so,that's another thing you want to,consider it's not so much as like all,right how much do I spend before I can,get results those things will come with,different testing that you do right is,your creative grade good enough to get,you those initial results right if,you're an Ecom right so I'll break it,down this way you're in e-commerce right,now you have this product you sell it,for forty dollars well you need to,advertise it and sell it on Tick Tock,you need to get 15 CPA right so if you,start a campaign at twenty dollars a day,let's say okay and you and we have,reality you want to do maybe for,multiple campaigns at a time right and,you know on the ad set level you can set,it the minimum is 20 a day on Tick Tock,so let's say you do four campaigns 20 a,
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