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TikTok Dynamic Showcase Ads, powered by Shakr Creative Automation

for a long period of time google and,facebook have been your two primary,options for driving customer acquisition,at scale both google and facebook have,developed great advertising solutions,for e-commerce businesses to sell more,products and a profitable return on ad,spend but in recent years tick tock has,become a fantastic avenue for brands to,connect with people in new and exciting,ways and they have made great leaps,towards becoming a leading advertising,solution provider for e-commerce,businesses,among those solutions dynamic showcase,ads,dynamic showcase ads promotes the right,product to the right person at the right,time automatically the solution removes,the burden of creating individual ads,for each of the hundreds thousands or,millions of products in your product,catalog,dynamic showcase ads enable you to both,win back lost website visitors with,retargeting or connect with new shoppers,through broad audience prospecting but,no matter if you're retargeting or,prospecting the most important factor,determining the effectiveness of your,campaign is the quality of your creative,dynamic showcase ads are served as short,form videos the creative format which,has made millions of people around the,world fall in love with tiktok,however scaling high quality video,creative for thousands of products is,hard that is where shaker comes in our,creative automation technology scales,videos without creative limitations,enabling you to make high quality video,ads without compromise on brand,guidelines,we believe in showing not telling with,that in mind please have a look at these,amazing dynamic ads powered by shaker,successful dynamic showcase ads start,with great creative templates before,scaling out creative versions for each,individual skill,shaker's creative automation platform,turns adobe after effects projects into,programmable templates meaning that,motion graphic designers have infinite,creative visibility when designing the,master template once the template design,is ready your product feed is connected,to the shaco platform and video versions,for each individual sku are,automatically created and appended to,your product feed,now that your product feed contains,videos you're ready to create a tick,tock product catalog,all you need to do is to upload your,products and shaker rendered videos via,your product feed and then you integrate,conversion events between your catalog,and measurement partner or tech talk,pixel once you have a tick tock product,catalog ready you can run dynamic,showcase ads through the catalog sales,objective in the tick tock ads manager,as mentioned dynamic showcase ads can,help you win back lost website visitors,with retargeting and it can help you,connect with new shoppers through broad,audience prospecting,and with great video creative for each,individual sku your dynamic showcase ads,have the potential to be one of your,biggest contributors to increased,product sales,shaker is the only creative automation,platform in the world which can proudly,say don't make dynamic ads make dynamic,tick tocks,you

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All you need to know about TikTok Dynamic Showcase Ads (DSA)

hey everyone welcome to the webinar all,you need to know about tick tock dynamic,showcase ads free and dsa for short,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 20 minutes,long and if you have any questions,please use the q and a section or send,me an email at mikkel.heimer shaker.com,the webinar will be recorded so you can,watch in watch it on demand in your own,pace later or you can share it with,anyone who would benefit from the,contents of this webinar,some background regarding the topic of,the webinar dynamic showcase ads were,officially announced at tick tock world,on september 28 2021 just one week ago,during the dynamic showcase ads,announcement shaker was introduced as a,tick tock marketing partner with the,unique capability of scaling video,production for tick-tock dsa,we view ourselves as a global subject,matter experts regarding creative,excellence for the scale of dsa which is,why we see it as both our responsibility,and a privilege to host this webinar,over to the agenda,firstly i will explain what dynamic,showcase ads are,secondly i will briefly show the key,difference between tiktok dsa and,facebook dpa,thirdly i will mention the basic steps,of getting started with dsa,then i will go through how you can go,beyond the basics with shaker custom,creative,and finally i will let you know what you,expect from our upcoming webinars,so let's get started what is the tick,tock dsa,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,even if you have hundreds thousands or,millions of skus in your product catalog,let's look at a simple example with,three products but keep in mind that,this logic works no matter if you have,hundreds thousands or millions of,products,you want to ensure that these products,are shown to the right person at the,right time with the dynamic showcase ad,let's pretend we have three people to,target and there are three different,time periods you want to get your,products in front of your target,audience,you want to retarget people who have,added a product to cart in the last 0 to,14 days,you want to retarget people who have,viewed a product in the last 15 to 30,days,and you want to find new prospective,customers who are in the market for,products similar to yours,all of this is possible with the right,tsa setup,when the setup is correct,tock will be able to determine that,walter white aka heisenberg added the,slip tint to his shopping cart 0 to 14,days ago,and that the black widow viewed this,face mask 15 to 30 days ago,and that geralt of rivia is desperately,looking for some makeup in order to add,some color to his face,all of this happens automatically with,the help of tiktok dynamic showcase ads,so this is the dynamic ad walter white,so that was the ad that dynam the,dynamic ad walter white would be served,a video ad for the lip tint he added to,his shopping cart,and this is to add that the black widow,would be served a video ad for the face,mask she was looking for,and gerald obrivia would see this ad a,video ad for the type makeup he is,looking for,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,and this would apply or cost your entire,product catalog even for millions of,videos,so to recap,dynamic showcase ads enables you to show,ads for the right product to the right,person at the right time automatically,as long as you have a product catalog,even with hundreds thousands or millions,of use in your product catalog dynamic,showcase ads remove the heavy lifting of,creating in creating individual ads for,different combination of products and,people,with dsa products and people find each,other,effectively and efficiently,pretty cool,so what is the key difference between,tik-tok tsa and facebook dpa,if you're familiar with facebook dynamic,ads the dsa functionality i just went,through will seem to be quite similar to,facebook dynamic ads,however tick tock is a completely,different user experience compared to,facebook and instagram,this means that the creative formats,have to be adapted to tick tock,on facebook dynamic ads will typically,look like the single image an image,carousel you can see to the left,tick tock is a video only platform,meaning that you need videos for your,entire product catalog,and you do you don't just need videos,you need videos which look and feel,native to tiktok,like the dsa for sephora,and this one for case defy,if you want to succeed with talk dsa you,need to step up your creative game,so now that you know what dynamic,showcase ads are let's take a look at,how you can get started right away,there are five main steps required to,create dynamic showcase ads firstly,create a catalog in the ticktock,business center,secondly upload products t

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How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]

Hey, what's up.,This is Ryan McKenzie.,And today I'm going to show you how to insert dynamic UTMs into your,talk ads so that you can have data consistency inside Google analytics,and properly track your attribution.,And before we get too carried away, if you like this type of content and,you want to see ways that you can optimize your e-commerce brand or D,to C business, make sure you hit that subscribe button, hit the like button.,And if you have any questions, please, please, please leave a comment below.,So, this is super important when you're using tech talk, regardless whether,you're using the standard pixel, which only tracks the current session, or,whether you're using the developer pixel, which tracks multiple sessions,,the platform since iOS 14.5 is not going to catch all your purchases.,If you go and look in your Google analytics, if you have any sort of,Tech-Talk ads, a UTM set up currently, if you go and look, and you look,at the model modeled attribution between first and the last click.,We're seeing about a 12 and a half percent difference in between the,first and last click conversion, which means that, the tick-tock ads could be,performing very well top of funnel, which leads to a purchase or tech talks, just,not tracking those purchases at all.,So you could be getting better efficiency than you might think.,You can also take a look,at,the assisted conversion report under multi channel funnel s to get a better,idea of exactly how many assess.,Tik TOK might be providing your business.,So to get started, basically what we're going to be showing you is how to insert,dynamic UTM parameters in your ads.,So tick talk, just like Facebook has a number of macros that you can insert.,There are seven of them to be exact.,We've got a campaign names, the name of the campaign.,The campaign ID, the name of the ad group ID.,The name of the ad or creative, the creative ID and,placement type by using the.,And your UTM you'll be able to dynamically inject the Tik Tok like,campaign ID or the campaign name or the creative ID directly in your UTM.,So you don't have to fumble around with some kind of fancy taxonomy,that, you could make a typo in.,And then when you dig into Google analytics in the future to get a,better understanding of your data, it's going to be difficult to unravel.,So the biggest reason I like using dynamic UTMs is it because gives me.,Consistency in my data and makes it very easy for me to report,and dig into my Google analytics.,So how do you set these up?,So you go to the ad level on tech talk and you go down to the,destination page, which I have here.,So this is one of our store pages.,And then just like you would normally put your UTMs in But I will have,, all the UTMs and the description, but this is the UTM that we put in.,So UTM source equals Tik TOK, UTM medium is Tik talk ads.,And then on the UTM campaign level, we put the campaign ID dynamic,,UTM parameter macro, and we use UTM content for the creative ID.,So what this does is this is going to inject the campaign ID.,When I look up campaigns, Inside Google analytics.,And when I look up, ad content in Google analytics, it's going to,inject the ad ID from this campaign.,Then I can reference.,The campaign ID, sorry, the creative ID or the ad ID against Google analytics to see,which exact piece of creative is driving the sales and comparing it to Tik TOK.,To see if it's telling me the appropriate ad to scale.,A lot of times we see the numbers don't 100% match up with that said,if you'd like this video I do have another one on Facebook ads, which goes.,Deeper into how to actually look at the reporting and do the comparisons.,If you want to know more about that the link is down below in the description,and I'll put it in the end card as well.,But if you liked this video, please, please subscribe.,If you want me to create more content like this also hit that,like button and leave a comment.,If you have any other questions.,Thanks for watching.

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Sell more products in 2022 with TikTok Dynamic Showcase Ads (DSA)

hey everyone welcome to the webinar sell,more products in 2022 with tick tock,dynamic showcase ads,my name is mikhail i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later,before i dive into the webinar content a,few words about shaker,shaker is a creative automation platform,and we have made our mission to enable,brands to be able to produce amazing,creative at scale,and we call it creativity times infinity,our creative automation engine enables,marketing teams to connect relevant data,sources with video templates in order to,scale creative production across paid,and owned media channels,with the ultimate goal of achieving,relevance at scale across platforms,over to today's agenda,firstly what our dynamic showcase ads,secondly what did we learn about dynamic,showcase ads in 2021,thirdly i will show you how to succeed,with dsa in 2022 which pretty much comes,down to the quality of your creative,and finally what to expect from our,upcoming webinar,first thing,what are dynamic showcase ads,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically all powered by your,product catalog in combination with data,from your tick tock pixel or mobile,measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,in terms of the tick tock ads manager,dynamic showcase ads are available,through the catalog sales objective as,you can see here,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this simple example slides geralt of,rivia will be served an ad for color,makeup which is desperately been looking,for although he has not yet been to your,website,walter white aka heisenberg added this,slip tint to his shopping cart 0 to 14,days ago and will be retargeted with,that product within that time period,and the black widow viewed this face,mask 15 to 30 days ago and will be,retargeted with that product within that,time period,all of this happens automatically if,your campaigns and ad groups are,correctly set up,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,if you're familiar with facebook dynamic,ads the core dsa functionality is very,similar however tick tock is a platform,as a platform is completely different,user experience compared to most,placements on facebook and instagram,this means that the creative formats,have to be adapted to tick tock on,facebook dynamic ads will typically look,like the single image an image carousel,you can see to the left,but on tick tock tick tock is a video,only platform meaning that you need,videos for your entire product catalog,and you don't just need videos you need,videos which look and feel like native,tik tok videos like this dsa ad for,sephora,and this one for case defy,and if you have any questions about the,settings of dynamic showcase ads you can,search directly within the tick tock,business help center which you can see,here or feel free to reach out to me if,you have any questions,shaker is a badged tick tock marketing,partner and we are happy to help anyone,succeed for their tick tock marketing,now over to our learnings from 2021,dynamic showcase ads were officially,announced at tick tock world on,september 28 2021 and before that,dynamic showcase ads were only available,to select advertisers and shaker was a,key creator partner for many of those,advertisers who were pioneering the use,of the sa,because of that shaker was introduced as,a tick tock marketing partner during the,dynamic show,dynamic showcase ads announcement at the,tick tock world conference,we were introduced as a creative,marketing partner with the specialty of,scaling video production for tick-tock,tsa,and we view ourselves as the global,subject matter experts regarding,creative excellence for dynamic showcase,ads which is why we see it as both our,responsibility and a privilege to,educate advertisers about it,in 2021 we ran dsa campaigns with 64,different advertiser catalogs across 12,countries and rendered a total of more,than 100 million product videos,and so what did we learn,early dsa,dsa advertisers had challenges meeting,performance targets however through,experimentation with campaign structure,and creative te

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Don't Make Dynamic Ads, Make Dynamic TikToks - How to design templates for Dynamic Showcase Ads

hey everyone welcome to the webinar,don't make dynamic ads make dynamic tech,talks where i will show you how to,design great templates for dynamic,showcase ads,first of all my name is mikel i'm the vp,of growth at shaker and i'm the host of,today's webinar the webinar will be,recorded so you can watch it later,today's agenda firstly what are tick,tock dynamic showcase ads,secondly how to prepare a creative brief,for a dsa template,thirdly how to incorporate tick tock,trends,fourthly how to incorporate creator,footage,fifth how to incorporate music,sixths how to incorporate product images,price and titles,then how to adhere to brand guidelines,and finally what to expect from our,upcoming webinar,first thing on the agenda what are tick,tock dynamic showcase ads,simply puts dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,all powered by your product catalog in,combination with data from your tick,tock pixel or mobile measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this example in this simple example,slide walter white aka heisenberg added,this lip tint to his shopping cart 0 to,14 days ago and will be retargeted with,that product within that time period,the black widow viewed the face mask 15,to 30 days ago and will be retargeted,with that product with that within that,time period,and gerald obrivia will be served an ad,for the caller makeup which he has,desperately desperately been looking for,although he has not yet been in,although he's not yet been to your,website,all of this happens automatically if you,have set up your campaign and ad groups,correctly,now that you know what dynamic showcase,ads are let's let's take a closer look,at how you can ensure optimal dsa,performance with amazing creative,starting with how to prepare a creative,brief for a dsa template,but before i show you how to prepare put,together a brief i want to explain the,topic of this webinar don't make dynamic,ads make dynamic tick tocks,as you can see here this is the tick,tock for business home page and you,might have heard this many times already,don't make ads make tick tocks,don't make ads make tick tocks has been,a fundamental driver for enabling brands,to keep audiences engaged with fun,positive and engaging content on the,tick tock platform,and this has led to tick tock being,ranked number one globally for ad equity,ad equity measures audiences attitude,and preference towards ads across media,channels and premium media brands tick,tock has changed how brands advertised,around the world and audiences have,noticed,and according to duncan southgate that,cantar it is,it is to the extent which consumers find,ads on tick tock fun and entertaining,which is the single most differentiating,feature in the global media landscape,given that it makes sense that over,three in four global marketers plan to,increase their media spend on tick tock,in 2022,so what about creative quality for,dynamic showcase ads can you make fun,and entertaining ads for dsa for,hundreds thousands or millions of,products,does don't make ads make tick tocks,apply to the scale of dsa,we believe so because at shaker we have,made it our mission to enable brands to,be able to produce amazing creative at,scale and we call it creativity times,infinity,with shaker creative automation you're,able to create dynamic showcase ads that,look and feel like tick tocks which is,why we say don't make dynamic ads make,dynamic tick tocks,every successful dsa campaign has great,creative like this,but in order to get great creative you,need to communicate your ideas ideas,with the design team so they can unleash,their creativity which means you have to,provide a creative brief,a good creative brief should include,clear information about your upcoming,campaign,the more details you can provide the,better the creative will be,it's important that the creative team,has an oversight of the project,including the target audience and,campaign type by knowing the target,audience of the ad designers can create,a base video aligned with the target age,group gender and interests,and whether you are retargeting or,prospecting that also affects the,creative direction,as people have different levels of,familiarity with your business and brand,based on how they have interacted with,your brand in the past you need to think,about

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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok

if you are running Tick Tock ads and not,using spark ads well you need to start,using them right away what's going on,guys my name is Neil from links digital,and in this video I'll be breaking down,exactly what spark ads are why you need,to start using them right away and then,I'll be going onto my computer and,showing you how to set up spark ad,campaigns all right so let's get started,with What spark ads are essentially they,are the organic version of the infeed,ads that you see on your for you page,now the only difference between spark,ads and infeed ads are that spark ads,are organically uploaded onto the tick,tock ad platform now once you run spark,ads videos as ads you will also be able,to add a call to action and the ad will,actually function just like any other,infeed AD however some of the big,differences between spark ads and infeed,ads that we've seen is in the,performance spark ads tend to convert a,lot better than your regular infeed ads,and the reason for this is because of,social proof because you are promoting,organic content you can actually,piggyback off of the social proof with,the form of engagements on your videos,that you are getting organically and,double it up with paid promotion now we,all know how far social proof can go,when it comes to actually driving,conversions so this is a very powerful,method for you to get some very cheap,social proof on your ads now one of the,big reasons we here at Lynx digital are,really hyped about spark ads is because,of the tick tock algorithm on the,organic side the fact that you were able,to upload a bunch of ads organically and,see which one does well because the tick,tock algorithm sends out all of these,organic videos to at least a few hundred,people so what you are able to do is,cheaply test out ad creative at scale as,an Advertiser this is awesome because,you can test out your creatives even,before running them as an ad so you can,start to notice the ads that go viral,organically and and what this basically,means is the ads that go viral,organically will have a higher,likelihood of being better converting,ads than the ones that didn't so this is,very cheap way for you to test out your,ads even before running your ads now one,of the other advantages of using spark,ads is the fact that you can use other,people's content organically on Tick,Tock you are allowed to re-upload and,repurpose other people's content either,in a form of a stitch or a duet or even,in certain cases actually just re-upload,other people's content without getting,penalized for a copyright strike so this,is a really powerful thing if you are,somebody that's struggling to come up,with creative you can actually just take,inspiration from what's on Tick Tock,launch it organically and then be able,to run ads from those organic videos so,that's a very powerful thing that you,can start doing right now alrighty now,that we are in the tech talk ads,dashboard we can create a brand new,spark ads campaign from scratch and hey,guys before we continue with this video,I quickly do want to take a second to,talk about today's video sponsor which,is me more specifically The Tick Tock ad,Smasher class that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video for the most,part this is going to be like setting up,any other campaign so we're gonna hit a,brand new create button and we're just,going to start over let's go in with,going with conversions and this is going,to be Spark,ads test,and then no campaign budget optimization,in our case and let's just quickly move,on to the ad group settings for the most,part this is going to be the exact same,as setting up any other AD campaigns so,you do want to be following all of the,traditional Sops and best practices but,for our case right here we are just on a,test ad account so we will just zoom,right through this now one important,thing is when it comes to placements,sometimes your spark ads don't deliver,when they are on some of the other,network types so make sure you are,limited to tick tock now when it comes,to the user comments and video downloads,I'm going to leave this up to your,discretion if you are somebody that's,getting a lot of great positive social,proof on the organic side but not so,much on the paid ad side this is,something you might want to toggle with,or if you want to just like lock in a,lot of the user comments this is again a,great place to do that and if you want,to allow people to download your video,and you can he

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Tik Tok Ads Value Optimization Strategy (NEW 2022)

yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d

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