TikTok Dynamic Showcase Ads, powered by Shakr Creative Automation
for a long period of time google and,facebook have been your two primary,options for driving customer acquisition,at scale both google and facebook have,developed great advertising solutions,for e-commerce businesses to sell more,products and a profitable return on ad,spend but in recent years tick tock has,become a fantastic avenue for brands to,connect with people in new and exciting,ways and they have made great leaps,towards becoming a leading advertising,solution provider for e-commerce,businesses,among those solutions dynamic showcase,ads,dynamic showcase ads promotes the right,product to the right person at the right,time automatically the solution removes,the burden of creating individual ads,for each of the hundreds thousands or,millions of products in your product,catalog,dynamic showcase ads enable you to both,win back lost website visitors with,retargeting or connect with new shoppers,through broad audience prospecting but,no matter if you're retargeting or,prospecting the most important factor,determining the effectiveness of your,campaign is the quality of your creative,dynamic showcase ads are served as short,form videos the creative format which,has made millions of people around the,world fall in love with tiktok,however scaling high quality video,creative for thousands of products is,hard that is where shaker comes in our,creative automation technology scales,videos without creative limitations,enabling you to make high quality video,ads without compromise on brand,guidelines,we believe in showing not telling with,that in mind please have a look at these,amazing dynamic ads powered by shaker,successful dynamic showcase ads start,with great creative templates before,scaling out creative versions for each,individual skill,shaker's creative automation platform,turns adobe after effects projects into,programmable templates meaning that,motion graphic designers have infinite,creative visibility when designing the,master template once the template design,is ready your product feed is connected,to the shaco platform and video versions,for each individual sku are,automatically created and appended to,your product feed,now that your product feed contains,videos you're ready to create a tick,tock product catalog,all you need to do is to upload your,products and shaker rendered videos via,your product feed and then you integrate,conversion events between your catalog,and measurement partner or tech talk,pixel once you have a tick tock product,catalog ready you can run dynamic,showcase ads through the catalog sales,objective in the tick tock ads manager,as mentioned dynamic showcase ads can,help you win back lost website visitors,with retargeting and it can help you,connect with new shoppers through broad,audience prospecting,and with great video creative for each,individual sku your dynamic showcase ads,have the potential to be one of your,biggest contributors to increased,product sales,shaker is the only creative automation,platform in the world which can proudly,say don't make dynamic ads make dynamic,tick tocks,you
Let's move on to the first section of dynamic showcase ads tiktok
All you need to know about TikTok Dynamic Showcase Ads (DSA)
All you need to know about TikTok Dynamic Showcase Ads (DSA)
hey everyone welcome to the webinar all,you need to know about tick tock dynamic,showcase ads free and dsa for short,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 20 minutes,long and if you have any questions,please use the q and a section or send,me an email at mikkel.heimer shaker.com,the webinar will be recorded so you can,watch in watch it on demand in your own,pace later or you can share it with,anyone who would benefit from the,contents of this webinar,some background regarding the topic of,the webinar dynamic showcase ads were,officially announced at tick tock world,on september 28 2021 just one week ago,during the dynamic showcase ads,announcement shaker was introduced as a,tick tock marketing partner with the,unique capability of scaling video,production for tick-tock dsa,we view ourselves as a global subject,matter experts regarding creative,excellence for the scale of dsa which is,why we see it as both our responsibility,and a privilege to host this webinar,over to the agenda,firstly i will explain what dynamic,showcase ads are,secondly i will briefly show the key,difference between tiktok dsa and,facebook dpa,thirdly i will mention the basic steps,of getting started with dsa,then i will go through how you can go,beyond the basics with shaker custom,creative,and finally i will let you know what you,expect from our upcoming webinars,so let's get started what is the tick,tock dsa,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,even if you have hundreds thousands or,millions of skus in your product catalog,let's look at a simple example with,three products but keep in mind that,this logic works no matter if you have,hundreds thousands or millions of,products,you want to ensure that these products,are shown to the right person at the,right time with the dynamic showcase ad,let's pretend we have three people to,target and there are three different,time periods you want to get your,products in front of your target,audience,you want to retarget people who have,added a product to cart in the last 0 to,14 days,you want to retarget people who have,viewed a product in the last 15 to 30,days,and you want to find new prospective,customers who are in the market for,products similar to yours,all of this is possible with the right,tsa setup,when the setup is correct,tock will be able to determine that,walter white aka heisenberg added the,slip tint to his shopping cart 0 to 14,days ago,and that the black widow viewed this,face mask 15 to 30 days ago,and that geralt of rivia is desperately,looking for some makeup in order to add,some color to his face,all of this happens automatically with,the help of tiktok dynamic showcase ads,so this is the dynamic ad walter white,so that was the ad that dynam the,dynamic ad walter white would be served,a video ad for the lip tint he added to,his shopping cart,and this is to add that the black widow,would be served a video ad for the face,mask she was looking for,and gerald obrivia would see this ad a,video ad for the type makeup he is,looking for,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,and this would apply or cost your entire,product catalog even for millions of,videos,so to recap,dynamic showcase ads enables you to show,ads for the right product to the right,person at the right time automatically,as long as you have a product catalog,even with hundreds thousands or millions,of use in your product catalog dynamic,showcase ads remove the heavy lifting of,creating in creating individual ads for,different combination of products and,people,with dsa products and people find each,other,effectively and efficiently,pretty cool,so what is the key difference between,tik-tok tsa and facebook dpa,if you're familiar with facebook dynamic,ads the dsa functionality i just went,through will seem to be quite similar to,facebook dynamic ads,however tick tock is a completely,different user experience compared to,facebook and instagram,this means that the creative formats,have to be adapted to tick tock,on facebook dynamic ads will typically,look like the single image an image,carousel you can see to the left,tick tock is a video only platform,meaning that you need videos for your,entire product catalog,and you do you don't just need videos,you need videos which look and feel,native to tiktok,like the dsa for sephora,and this one for case defy,if you want to succeed with talk dsa you,need to step up your creative game,so now that you know what dynamic,showcase ads are let's take a look at,how you can get started right away,there are five main steps required to,create dynamic showcase ads firstly,create a catalog in the ticktock,business center,secondly upload products t
After seeing the first section, I believe you have a general understanding of dynamic showcase ads tiktok
Continue the next second section about dynamic showcase ads tiktok
Sell more products in 2022 with TikTok Dynamic Showcase Ads (DSA)
Sell more products in 2022 with TikTok Dynamic Showcase Ads (DSA)
hey everyone welcome to the webinar sell,more products in 2022 with tick tock,dynamic showcase ads,my name is mikhail i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later,before i dive into the webinar content a,few words about shaker,shaker is a creative automation platform,and we have made our mission to enable,brands to be able to produce amazing,creative at scale,and we call it creativity times infinity,our creative automation engine enables,marketing teams to connect relevant data,sources with video templates in order to,scale creative production across paid,and owned media channels,with the ultimate goal of achieving,relevance at scale across platforms,over to today's agenda,firstly what our dynamic showcase ads,secondly what did we learn about dynamic,showcase ads in 2021,thirdly i will show you how to succeed,with dsa in 2022 which pretty much comes,down to the quality of your creative,and finally what to expect from our,upcoming webinar,first thing,what are dynamic showcase ads,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically all powered by your,product catalog in combination with data,from your tick tock pixel or mobile,measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,in terms of the tick tock ads manager,dynamic showcase ads are available,through the catalog sales objective as,you can see here,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this simple example slides geralt of,rivia will be served an ad for color,makeup which is desperately been looking,for although he has not yet been to your,website,walter white aka heisenberg added this,slip tint to his shopping cart 0 to 14,days ago and will be retargeted with,that product within that time period,and the black widow viewed this face,mask 15 to 30 days ago and will be,retargeted with that product within that,time period,all of this happens automatically if,your campaigns and ad groups are,correctly set up,as you can see in all of these ads the,product image and text has been,dynamically replaced in order to,increase the relevance of each ad for,each individual person,three different products three different,ad experiences,if you're familiar with facebook dynamic,ads the core dsa functionality is very,similar however tick tock is a platform,as a platform is completely different,user experience compared to most,placements on facebook and instagram,this means that the creative formats,have to be adapted to tick tock on,facebook dynamic ads will typically look,like the single image an image carousel,you can see to the left,but on tick tock tick tock is a video,only platform meaning that you need,videos for your entire product catalog,and you don't just need videos you need,videos which look and feel like native,tik tok videos like this dsa ad for,sephora,and this one for case defy,and if you have any questions about the,settings of dynamic showcase ads you can,search directly within the tick tock,business help center which you can see,here or feel free to reach out to me if,you have any questions,shaker is a badged tick tock marketing,partner and we are happy to help anyone,succeed for their tick tock marketing,now over to our learnings from 2021,dynamic showcase ads were officially,announced at tick tock world on,september 28 2021 and before that,dynamic showcase ads were only available,to select advertisers and shaker was a,key creator partner for many of those,advertisers who were pioneering the use,of the sa,because of that shaker was introduced as,a tick tock marketing partner during the,dynamic show,dynamic showcase ads announcement at the,tick tock world conference,we were introduced as a creative,marketing partner with the specialty of,scaling video production for tick-tock,tsa,and we view ourselves as the global,subject matter experts regarding,creative excellence for dynamic showcase,ads which is why we see it as both our,responsibility and a privilege to,educate advertisers about it,in 2021 we ran dsa campaigns with 64,different advertiser catalogs across 12,countries and rendered a total of more,than 100 million product videos,and so what did we learn,early dsa,dsa advertisers had challenges meeting,performance targets however through,experimentation with campaign structure,and creative te
After seeing the second section, I believe you have a general understanding of dynamic showcase ads tiktok
Continue the next third section about dynamic showcase ads tiktok
Don't Make Dynamic Ads, Make Dynamic TikToks - How to design templates for Dynamic Showcase Ads
Don't Make Dynamic Ads, Make Dynamic TikToks - How to design templates for Dynamic Showcase Ads
hey everyone welcome to the webinar,don't make dynamic ads make dynamic tech,talks where i will show you how to,design great templates for dynamic,showcase ads,first of all my name is mikel i'm the vp,of growth at shaker and i'm the host of,today's webinar the webinar will be,recorded so you can watch it later,today's agenda firstly what are tick,tock dynamic showcase ads,secondly how to prepare a creative brief,for a dsa template,thirdly how to incorporate tick tock,trends,fourthly how to incorporate creator,footage,fifth how to incorporate music,sixths how to incorporate product images,price and titles,then how to adhere to brand guidelines,and finally what to expect from our,upcoming webinar,first thing on the agenda what are tick,tock dynamic showcase ads,simply puts dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,all powered by your product catalog in,combination with data from your tick,tock pixel or mobile measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,the video you can see here was created,by the shaker creative lab for a catalog,with millions of skus,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,in this example in this simple example,slide walter white aka heisenberg added,this lip tint to his shopping cart 0 to,14 days ago and will be retargeted with,that product within that time period,the black widow viewed the face mask 15,to 30 days ago and will be retargeted,with that product with that within that,time period,and gerald obrivia will be served an ad,for the caller makeup which he has,desperately desperately been looking for,although he has not yet been in,although he's not yet been to your,website,all of this happens automatically if you,have set up your campaign and ad groups,correctly,now that you know what dynamic showcase,ads are let's let's take a closer look,at how you can ensure optimal dsa,performance with amazing creative,starting with how to prepare a creative,brief for a dsa template,but before i show you how to prepare put,together a brief i want to explain the,topic of this webinar don't make dynamic,ads make dynamic tick tocks,as you can see here this is the tick,tock for business home page and you,might have heard this many times already,don't make ads make tick tocks,don't make ads make tick tocks has been,a fundamental driver for enabling brands,to keep audiences engaged with fun,positive and engaging content on the,tick tock platform,and this has led to tick tock being,ranked number one globally for ad equity,ad equity measures audiences attitude,and preference towards ads across media,channels and premium media brands tick,tock has changed how brands advertised,around the world and audiences have,noticed,and according to duncan southgate that,cantar it is,it is to the extent which consumers find,ads on tick tock fun and entertaining,which is the single most differentiating,feature in the global media landscape,given that it makes sense that over,three in four global marketers plan to,increase their media spend on tick tock,in 2022,so what about creative quality for,dynamic showcase ads can you make fun,and entertaining ads for dsa for,hundreds thousands or millions of,products,does don't make ads make tick tocks,apply to the scale of dsa,we believe so because at shaker we have,made it our mission to enable brands to,be able to produce amazing creative at,scale and we call it creativity times,infinity,with shaker creative automation you're,able to create dynamic showcase ads that,look and feel like tick tocks which is,why we say don't make dynamic ads make,dynamic tick tocks,every successful dsa campaign has great,creative like this,but in order to get great creative you,need to communicate your ideas ideas,with the design team so they can unleash,their creativity which means you have to,provide a creative brief,a good creative brief should include,clear information about your upcoming,campaign,the more details you can provide the,better the creative will be,it's important that the creative team,has an oversight of the project,including the target audience and,campaign type by knowing the target,audience of the ad designers can create,a base video aligned with the target age,group gender and interests,and whether you are retargeting or,prospecting that also affects the,creative direction,as people have different levels of,familiarity with your business and brand,based on how they have interacted with,your brand in the past you need to think,about
After seeing the third section, I believe you have a general understanding of dynamic showcase ads tiktok
Continue the next fourth section about dynamic showcase ads tiktok
Collection Ads on TikTok - Sellers Alley - Rulers of the TikTok (Ads) Galaxy
Collection Ads on TikTok - Sellers Alley - Rulers of the TikTok (Ads) Galaxy
hi guys it's tamara from sellers alley,and welcome to rulers of the tiktok,galaxy today i would like to take you to,the planet of collection ads but before,we start you know what to do subscribe,to our youtube channel and don't forget,to leave your comments and questions,below after watching this video,collection ads is an immersive high,impact ad format designed for discovery,and education users can explore multiply,products or offerings in a fast loading,gallery page without ever leaving the,tick tock so to explain it more closely,collection ads have let's say two parts,first is product or image cards that are,shown right on down left corner of the,video showing off image of product and,when clicking on it it directs users to,second part which is instant gallery,page the gallery page that contains your,best product images and of course prices,and just to mention this type of ad is,displayed in for you page when you're,scrolling to tik tok app and collection,ads is great way to get users to explore,your brand through one powerful ad,this type of campaign gives you a lot of,benefits when it comes to traffic it,reduces the numbers of steps users have,has to take,from viewing the ad to the purchase,actually so,whether you have pixel or not you can,drive users to an in-app fast loading,instant gallery page you can track users,from discovery to action so the instant,gallery page helps collect signals,without need for pixel users inter,signals are collected and fed into ad,recommendation model and it gives you,opportunity to display your ad to a,higher quality audience who are more,likely to take the action so you can,promote new products or brand lunch or,new releases upcoming events new travel,routes new money offerings or deals i,mean i can talk for this about hours but,actually,performances turned out great for this,type of advertising as collection ads,reduced uh cpc and increased ctr video,views product page and views impressions,at the cards events and conversion rate,my god i can talk about this for hours,really,but,actually if you want to know about more,about this,uh better try it for your brand and go,ahead and click on subscribe to our,youtube channel or follow us on all,social media channels as well but of,course i mean you can email us too if,you want our team to help you and manage,campaigns for you so see you in the next,video
After seeing the fourth section, I believe you have a general understanding of dynamic showcase ads tiktok
Continue the next fifth section about dynamic showcase ads tiktok
Creative Best Practices for Dynamic Showcase Ads (DSA)
Creative Best Practices for Dynamic Showcase Ads (DSA)
hey everyone welcome to the webinar,creative best practices for tick tock,dynamic showcase ads,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,this webinar will be about 15 minutes,long and if you have any questions,please use the q and a section or send,me an email at mikkell.toymir,at shaker.com,the webinar will be recorded so you can,watch it on demand later or share it,with anyone who would benefit from the,contents of this webinar,two weeks ago we hosted the webinar all,you need to know about tick tock dynamic,showcase ads,where we covered the basics of what tick,tock dsa is,how to get started with dsa and how to,optimize performance with shaker custom,dsa creative,in today's webinar we will dig deeper,into the artistic side of dynamic,showcase ads by talking about creative,best practices,so over to over to the agenda,firstly i will do a short recap of what,dynamic showcase ads are,secondly i will introduce the,performance levers for dynamic showcase,ads,thirdly i'll dig deeper into the,creative lever,then i will show how to go how we go,about creating dsa templates at shaker,and finally i will let you know what to,expect from our upcoming webinar,since i did an intro webinar on dsa two,weeks ago i'll just do a quick recap of,what the essay is today,simply put dynamic showcase ads enable,you to show ads for the right product to,the right person at the right time,automatically,all powered by your product catalog in,combination with data from your tik tok,pixel or mobile measurement partner,this is possible no matter if you have,hundreds thousands or even millions of,skus in your product catalog,so if you have a product catalog with a,variety of products dynamic showcase ads,will ensure that the right product is,shown to the right person at the right,time,either through retargeting based on how,and when they interacted with your,product or through prospect targeting,where you can get your products in front,of people who have not yet interacted,with your business but have shown,interest in similar products from other,shops,with that short recap done let's look at,the dsa performance levers,although dynamic showcase ads take away,the heavy lifting of creating ads for,all of your individual skus there are a,few levers you can pull in order to,further optimize performance and achieve,higher return on ad spend,the core driver of dynamic showcase ads,is your product catalog which contains,all of your product information and data,about how people have interacted with,your product,which is gathered through the pixel or,app event source connected to the,catalog,however in order to get the most out of,your catalog through dynamic showcase,ads there are three performance levers,related to your product catalog you can,pull,firstly you can create and advertise,specific product sets by category price,range or popularity or any other product,set which would make sense for your,business,secondly you can adjust your ad group,targeting,there are two primary targeting options,retargeting and prospecting,within retargeting you can target based,on actions people have taken,like view the product or added a product,to cart,and you can set the retargeting time,frame like retargeting people who viewed,a product zero to seven days ago or,added a product to cart,eight to fifteen days ago,if you run prospecting dsa campaigns you,can go fully broad or you can narrow the,audience with more granular demographic,interest and behavior targeting,as an example if you have a wide variety,of products in your catalog you can pair,certain product sets with relevant,targeting options,as an example if you have a category for,women's handbags you can advertise your,women hat bags,product set to women who are interested,in handbags hand back rants or other,interests that might indicate that,they're a good audience to target with,that product set,in our upcoming webinar i will discuss,in detail the product set and targeting,levers but today's webinar is all about,the third performance levers your,creative template,i'm dedicating a webinar to the creative,lever for two reasons number one,creative is the single most important,factor determining the success of an ad,campaign and number two creative,strategy for tick tock dynamic showcase,ads has been a key focus area for shaker,in 2021 and as a result we consider,ourselves among the market leaders,as it relates to dsa creative strategy,and as i said creative is the single,most important factor determining the,success of an ad campaign in fact more,than 56 percent of a brand sales lifts,from digital advertising can be,attributed to the quality of the,creative,so what does creative quality mean in a,tick-tock world,this picture is from the tick tock for,business home page you might have heard,this many times already don't make ads,make tick tocks don't make ads make tick,tocks has been a fundamental driver for,enabling brands to keep audiences,engaged with fun p
After seeing the fifth section, I believe you have a general understanding of dynamic showcase ads tiktok
Continue the next sixth section about dynamic showcase ads tiktok
TikTok Commerce Solutions for boosting sales in 2022
TikTok Commerce Solutions for boosting sales in 2022
hey everyone welcome to the webinar,booster 2022 sales with tiktok commerce,solutions,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later or share with anyone who,would benefit from the contents of the,webinar,before i dive into the webinar content a,few words about shaker,shaker is a creative automation platform,and we have made it our mission to,enable brands to be able to produce,amazing creative at scale,we call it creativity times infinity,our creative automation engine enables,creative and marketing teams to connect,relevant data sources with video,templates in order to scale creative,production for platforms like tick tock,facebook and instagram,with the ultimate goal of achieving,relevance at scale across platforms,and we are officially badged tick tock,marketing partners and meta business,partners formerly known as facebook,business partners,over to the agenda firstly i will,briefly mention the hashtag ticktalk,made me buy it,secondly i will show an overview of,recently released commerce solutions,that go away before going through each,one of them individually,the first individual solution is,tick-tock shopping,then i will talk about tick tock dynamic,showcase ads,fifth i'll talk about collections ads,sixth product links in tiktok videos,seventh live shopping and finally i will,share what you can expect from our,upcoming webinar,so let's firstly looked at the hashtag,tiktok made me buy it,tic toc's effect on shopping trends is a,powerful and well-documented cultural,phenomena one which arose organically as,people flocked to the platform to,express themselves exchange opinions,connect and learn from each other,with over 7 billion views and counting,the hashtag tiktok made me buy it is,arguably the clearest evidence that,ticktock drives commerce,tick tock made me buy it is a great,indicator of tick tock's role as a,powerful force within the world of,commerce however tick tock's position as,a commerce powerhouse has just started,on september 28th during the first ever,tick tock world tick tock unveiled a,number of new solutions to help brands,capture the untapped potential of tick,tock to influence purchase and drive,sales,today i will go through five commerce,solutions all which can help you boost,your sales in 2022 and beyond but before,i start do keep in mind that these,solutions are gradually rolling out and,may not be available in your country or,region yet,the first solution is tick tock shopping,which which turns your tick tock,business account into a storefront,letting people discover and learn more,about your products directly on tiktok,the second solution is dynamic showcase,ads which enables you to connect your,product catalog to the tick tock ads,manager and dynamically serve the right,product to the right people at the right,time,if you're familiar with facebook dynamic,product ads you will have a pretty good,understanding what the essay is,already the third solution is collection,ads which lets you include product cards,in in-feed ads when a user taps on an,item featured in a card they brought to,a fast loading instant gallery page,where they can browse through and,purchase items directly,fourthly product links make your organic,post,videos shoppable,product links call out specific items,within within a video so users can see a,product in action and immediately make a,purchase,and live shopping allows brands to,seamlessly integrate products from their,tick-tock shopping experience into a,live session,so firstly let's look at tick-tock,shopping,tick-tock shopping turns your tick tock,business account into a storefront,letting people discover and learn more,about your products directly on tiktok,if you take a look at this video you can,see that the miele cosmetics have a,shopping bag icon on the profile page,and when a user clicks on the shopping,bag icon they will be able to browse all,of the brand's products and check out on,mila's mila cosmetics home page when,they find something they like,the two easiest ways to set up tick-tock,shopping is a direct integration or,through a partner platform integration,other options would be a manual,integration or api integration for more,advanced needs,and as i mentioned before these commerce,solutions are rolling out gradually if,you're in the uk or indonesia you can,onboard with the direct integration,through the tick tock seller center,alternatively you can set up tick-tock,shopping through a partner platform,integration if you manage your e-com,business through bigcommerce easy with,shopify or square,the partner platform integration is also,rolling out gradually so connect with,your tick tock account manager or,support team at big commerce easy with,shopify square to see if your business,is eligible for ticket shopping and for,help setting it up,let's move on to the next solution,dynamic showcase ads,simply put dynamic
After seeing the sixth section, I believe you have a general understanding of dynamic showcase ads tiktok
Continue the next seventh section about dynamic showcase ads tiktok
How to structure your TikTok DSA Campaigns
How to structure your TikTok DSA Campaigns
hey everyone welcome to the webinar how,to structure your tick tock tsa,campaigns,my name is mikel i'm the head of,marketing at shaker and i'm the host of,today's webinar,the webinar will be about 15 minutes,long and it will be recorded so you can,watch it later or share with anyone who,would benefit from the contents of this,webinar,a month ago we hosted our first webinar,around dsa all you need to know about,ticktock dynamic showcase ads where we,covered the basics of what dsa is,how to get started with dsa and how to,optimize performance with shaker custom,dsa creative,and two weeks ago we hosted the second,dsa webinar creative best practices for,tick tock dynamic showcase ads,today we will tie everything together by,showing you an example how to structure,your tick tock ad account overall and we,will show you how to get the most out of,your dsa campaigns,specifically,over to the agenda,firstly i will show an example of how,you can structure your tick tock ad,account,secondly i will do a short recap of what,dynamic showcase ads are,thirdly i will touch upon the,performance levers for dynamic showcase,ads,fourthly i will give you a recap of the,creative lever,fifth i will talk about product sets,sixth i will talk about targeting and,finally what to expect from our upcoming,webinars,the example ad account structure i will,show today is a modified version of what,is recommended for advanced facebook,advertisers and although creative best,practices are very different from,facebook to tick tock the foundational,campaign settings are very similar so,bringing foundational best practices,from your facebook campaign structure to,tick tock is a great place to start,and keep in mind that the ad account,structure you can see here is just an,example and it's very much geared,towards driving sales for e-commerce,businesses with a wide range of,different use,you will have to test and make,adjustments based on the unique,characteristics of your business,my goal here is to inspire you to go and,test that what works best for you,so in this structure the campaigns are,broadly categorized into prospecting,which you can see on this slide and then,retargeting and loyalty which i will,show on the next two slides also note,that this structures does not only,include dynamic showcase ads it includes,conversion campaigns as well,and as i said it is heavily geared,towards driving sales for e-commerce,businesses,so firstly you should have a prospecting,campaign for conversions or for app,install if you have a shopping app,in this campaign you should start out by,trying three different ad sets one with,interest based targeting a second with,narrow look-alike targeting and the,third with broad lookalike targeting and,we recommend running automatic creative,optimization ads for aco for short in,these ad groups,with aco you upload up to 10 videos 5,texts,and 3 ctas and let the tick tock find,the best performing combinations,in our upcoming webinar we will discuss,aco in more detail,the second campaign is where the dynamic,showcase ads come in,the catalog sales objective is the,objective which lets you run dsa ads,the number of ad sets really depends on,the variety of products in your catalog,and variety of target customers,three different ad sets with product set,one two and three plus interest,targeting is just an example,and remember to have bespoke template,versions for each product set,i will go into more detail around,product sets and targeting for dsa,campaigns later in this webinar,so with this kind of prospecting,structure you will be able to reach a,large amount of prospective shoppers,effectively and efficiently,over to the retargeting campaigns same,as for prospecting you should have one,campaign for the commercial objective,and one campaign for catalog sales,in the conversion campaign try one ad,group with a custom audience surpass 30,day website visitors and one with a 30,day checkout initiated custom audience,and same as with a prospecting,conversion campaign run automatic,creative optimization ads but keep in,mind that these are retargeting,audiences so adapt your creative and,message messaging accordingly,campaign 4 is your retargeting dsa,campaign where you can try one ad group,for view or added to cart in the last 0,to 14 days and one ad group for view or,added to cart in the last 15 to 30 days,and use a different dsa template than,the one you use for your prospecting dsa,so that the ad experience is different,from what prospecting audiences will see,and finally do not forget your past,purchasers,targeting past purchasers can,potentially be a great way to increase,the lifetime value of customers and,increase the overall return of ad spend,in your ad account,when targeting past purchasers it makes,sense to create product sets that might,be of particular interest like a product,set for newly released items or items on,sale,now i want to steer the focus towards,the dsa campaigns in your tick tock ad,account and how you ca
Congratulation! You bave finally finished reading dynamic showcase ads tiktok and believe you bave enougb understending dynamic showcase ads tiktok
No difficulty
