Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
Let's move on to the first section of facebook ads vs tiktok ads
Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022
Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022
should you start with facebook google,ads or tick tock ads that's one of those,questions which i constantly get asked,and i want to address this this video so,i know that there's a lot of confusion,in the drop shipping space about how,these platforms actually perform a lot,of people say that tick tock is the new,facebook a lot of people say that,facebook is saturated and basically a,lot of people actually don't even talk,about google so we're going to clear up,everything about those three platforms,and let's start with the first one so,the first platform i want to talk about,is google and there you have three,things which are actually very important,which are completely different than on,any other platform number one is it's,people who actively search for your,product all right so it's not like,facebook where you just throw a product,in their face and they like you you want,them to buy it it's very very different,for example a person google is just,something like,white table,they're gonna find a bunch of white,tables okay and that's a product which,you could actually sell if you're,basically on the very top and on the,first ranked products you're gonna be,able to generate just sales from active,people who want exactly your product so,it's actually pretty simple to get,people to buy because it's literally,them searching for it okay so they,actively search for your thing and then,we need to consider two things number,one,high ticket stuff works better on google,okay i wouldn't recommend going for,super low tickets obviously it works but,i wouldn't recommend going super low,ticket on google ads because anyways you,just pay for the click so basically the,person coming to your website,and there it's just way more sustainable,to actually make everything more high,ticket okay so the example of like like,literally a table which is huge and way,more expensive is actually a pretty good,one and i would never recommend selling,something like that on facebook however,on on google it actually makes sense and,those people who wear on your website,then you can retarget them on facebook,and start showing them the white table,on facebook then it makes sense but only,as a retargeting okay because it's again,people who search for a white table so,they want one and the last thing which,is very different from google to all the,other platforms is it's all about the,pictures okay the pictures here are so,much more important than on facebook or,on tiktok because you're not going to,have a video which explains everything,you're just going to have the person,searching for it seeing the product,clicking on it and then buying,immediately okay so there's no video ad,or no explanation and there it's also,very important to understand that you,don't have to re-explain the product,itself if it's a general one if it's,just if it's a logical product which it,does need like a lot of explanation,that's the product you want to sell,because if a person searching for a,white table and then they see some crazy,thing which is like added on like onto,the table and it has like those 25 extra,features they're not going to understand,what this table all can do because you,don't have the video yet and it's not,shown primarily you just see that it's,for whatever reason more expensive and,most people do then just click away and,don't understand that this table,actually has something more to offer so,that's google and now let's talk about,tiktok so the first very big positive,about tiktok is you're gonna get a lot,of cheap traffic okay so to get a person,from tick tock to face to to your store,is so much cheaper than actually getting,a person from facebook to your store,however and this is a big issue,traffic is not equal to sales 100 people,on your store doesn't mean that you're,going to make x amount of money it's not,that the conversion rate from tick tock,leads are is the same as the conversion,rate of facebook leads and that's the,issue here you need to understand that,the soft metrics don't really count if,you don't make money so you have cheaper,traffic but it's also shittier traffic,okay so it's lower quality traffic which,doesn't really work which you just need,to keep in mind okay so there is a,trade-off you're gonna have way lower,cpms and way lower conversion rates okay,those two things will happen for sure,now am i saying that tick tock is bad no,tick tock works for sure now i'm going,to give you a couple of niches which you,actually should use and which ones you,should avoid so really good one is,jewelry beauty fitness and some like,satisfying product so like those four,types of products are good all the other,things i would probably not start out,with i've just seen that the success,ratio is so much higher with jewelry,beauty,fitness and satisfying products okay,those four niches are the way to go,that's just what you start out with with,for whatever reason you don't have to,question it it just is proven to work,better for for whatever reason
After seeing the first section, I believe you have a general understanding of facebook ads vs tiktok ads
Continue the next second section about facebook ads vs tiktok ads
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
hey welcome back into another video here,on the channel today,i'm going to be talking about what the,key differences are,between facebook ads tick tock ads the,platforms have,phenomenal differences between them,there's certain situations where you,could use both,but i want to outline the pros the cons,the differences and things that you're,aware of so you could,literally today go ahead and launch ads,on one of these platforms potentially,both if you know me if you follow the,channel for a while,you know that i always recommend,learning one thing first in an,advertising and marketing,world you are going to get the best,results when you dominate one platform,first the reason for that,is most paid ad platforms you know,outside of you know paying a youtube,influencer for a huge shout out,things like google ads facebook guys tic,toc anything like that where there's,pixels involved and it's data driven,if you can build a ton of data from tick,tock ads,and you also had your facebook and,google pixel on the store the whole time,well transitioning from tick tock to,facebook is going to be easy because you,already have,3 000 sales on the pixel season data,facebook knows who your customer is you,can build lookalike and retargeting,audiences right away,it's going to be an easy migration so,just keep that in mind really focusing,on one thing otherwise you kind of get,lost in the sauce as they say too,distracted now between the two platforms,there's huge differences number one,understand first and foremost that if,you go with facebook you will run into,problems with being disabled,for no reason restricted for no reason,and potentially banned,for no reason it got to the point where,about a year and a half ago i had to,start remote accessing other computers,on different servers,using dozens of other people's facebook,profiles across hundreds of different ad,accounts with multiple backup pixels on,everything,we're talking about an infrastructure,that costed about 65 000 to build,and about 15 000 a month to manage and,maintain,that's not advertising cost that is,structure cost,so that's what i had to do to get around,stuff because i was doing,nothing wrong i was selling stuff that,wasn't showing any skin,it wasn't remotely close to violin in a,policy but that's facebook for you it's,hard to explain and as someone who,you know if you don't run ads that might,sound crazy and weird to you but that is,truly just what the platform is be,prepared for a world of headaches,here's why facebook is a great option,though it's,really not that hard to master okay,excuse me there it's really not that,hard to make money with,anything like that is difficult to,master but it's a platform,that in my opinion is the lowest cost,to start if you want to start something,from scratch with tick tock ads or start,something from scratch with google,based on my experience it's going to,take you more money,to do that okay and there's certain,products on tick tock where it just,might pop off faster,but in my experience facebook at least,with the skills that i have is,pretty simple to get the ball rolling,with you know inside of our e-commerce,program we put a lot of attention on,facebook for a simple reason,any business owner that's getting,started you need cash flow,without cash flow your business can't,survive you need positive money coming,in,right total gross revenue expenses,there's your profit left you need a,profit margin with that you can now,venture into other things and it makes,making more money even easier because,now you can do all sorts of different,things that cost money,so facebook is probably going to be the,best option for you,if you are looking for extreme,consistency if you want to grow it,really slowly,and if you also want something that is,probably targeted towards a more,specific audience,and ideally an audience that's 35 years,old or older,that is the prime category my main brand,inside the health and orthopedic space,we service about 65 of our customers are,35 and above,the rest of those out of that 35,probably 25,of them are like probably 28 and above,so it's very,rare that they're in the 25 year old and,under,category it's very rare that that,happens and,this made tick tock ads not very,efficient because tick tock is just a,younger platform,that's all it is it's also a platform,that is very,general from an advertising perspective,so go go ahead open a business account,on tick tock,you can see it doesn't cost you anything,and you'll see instantly the similarity,how they literally ripped off facebook,and it's a it's a exact format copy,which makes it easy to run if you're,familiar with facebook but tick tock is,probably going to work the best for you,if you have a more,general viral organic type product you,know things that are,led light strips led light bulbs um,you're just crazy little phone cases,anything that can kind of go viral you,know like,the lighters that are electric and don't,use any gas or butane i sold like 600,grand
After seeing the second section, I believe you have a general understanding of facebook ads vs tiktok ads
Continue the next third section about facebook ads vs tiktok ads
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
After seeing the third section, I believe you have a general understanding of facebook ads vs tiktok ads
Continue the next fourth section about facebook ads vs tiktok ads
Facebook Ads VS TikTok Ads - Which One Is Better?
Facebook Ads VS TikTok Ads - Which One Is Better?
guys i've got an absolute banger video,for you guys here right now on this,channel you're actually watching right,now and that is facebook ads versus tick,tock ads for e-com brands for your smma,which one should you pick which service,is hottest right now which one should,you actually stick to what sort of,client should you actually go about,getting facebook ad clients or tick tock,clients um which agency should you start,a facebook ad agency or a talk as agency,you guys get the drift so first and,foremost guys i want to pre-load by,saying this i personally haven't done,tick tock ads i don't even have a tick,tock account so i'm probably not going,to be the best person to us we've worked,with plenty of facebook ad clients right,now by the way technically facebook ads,is very very stressful by the way in,fact to be fair with you guys,it doesn't even matter what service,you're going to be providing there's,obviously going to be stress it's going,to be hard it's going to be harder than,you actually think is going to be a,learning curve of course 100 is worth it,100 i just want to make sure that i get,abundantly clear so i'm not on this,channel trying to sell you guys some,sort of like dream or hype it up or,anything like that i know that a lot of,gurus hype up like facebook ads,honestly guys facebook has probably been,one of the most headache services i've,ever ever had to provide and i'm,actually thinking about switching over,this tic toc ads so hint where this,video is basically going but long story,short guys yeah facebook hasn't been,like really really annoying ever since,the ios you know 14 15 16 changes of,actually come out and whatnot change,algorithm but and yes there is slightly,more competition i would say with the,facebook ad stuff just because there's,so many people watching this the same,gurus over and over and over again i,know they mentioned his facebook ads,facebook as this facebook has this so of,course there's going to be a lot of,people trying to do facebook ads uh and,plus t-tuck is new anyway long story,short guys i want to i want to start off,with that real quick um i know i'm going,through this quickly but i've got quite,a few things to go through i'll try to,keep it short if you will i know i say,that in every video but here we go so,long story short guys if i actually just,to end this video if you will obviously,watch the x i'm actually going to break,down a really really cool test called,the steve madden test if you will um so,make sure you watch to the end but long,story short guys if i was to start my,agency over again right i would actually,genui i genuinely think in this day like,right here right now i'd start with tic,toc like tik tok ads over facebook ads,and the reason for that is because it,has that novelty feeling i don't know,what it is but because tic toc's new and,it's you know contents king i can see,where the internet is going if you the,whole internet is going to more like,video content short form video content,not only that but people are kind of,like first of all they actually like,seeing products being used i've noticed,that user generated kind of like content,with facebook ads for example is the,best type of ad to actually run when it,comes to running them for e-com brands,and whatnot obviously by the way just to,enter in interlude there if you if you,want interrupt myself just real quick,obviously the service that you're,providing is going to depend upon the,actual business itself if they've got,lots of user-generated content if,they're kind of like a trendy like brand,if you will or a unique product,obviously if they're an actual product,itself because i know that tick tock,probably won't work that well for like,real estate agents unless they're like a,nationally known real estate agent or,globally known real estate agent but,like stuff for like local coffee coffee,shops and stuff like that or like fresh,local restaurants like really small,restaurants if you will title is,probably not going to be one of the best,methods just for just just for now if,you will maybe when it gets a little bit,bigger and more people are actually on,tick tock because obviously tic toc is,growing as well but long story short,guys what i want you to do right okay so,as i was saying there's a really cool,steve madden um steve madden uh trick if,you will so i just want to break this,story down so i'm not sure if you guys,are familiar with the steve madden story,and how he kind of like tested this but,here's how you can go about testing,because again there's not really a right,or wrong answer whether you should go,for tick-tock ads or facebook ads but i,do with my own personal opinion would,and i'm actually starting to tell,students to lean towards more tick-tock,ad stuff because again it's trendy it's,got that video aspect to it it's short,form user-generated content works great,for ads anyway so i feel like that is,probably going to be the next thing that,we focus on as an agency i'm not s
After seeing the fourth section, I believe you have a general understanding of facebook ads vs tiktok ads
Continue the next fifth section about facebook ads vs tiktok ads
TikTok Ads vs Facebook Ads vs YouTube Ads | Beginners Guide to Ad Platforms in 2023
TikTok Ads vs Facebook Ads vs YouTube Ads | Beginners Guide to Ad Platforms in 2023
on my agency we've managed over two and,a half million dollars on Facebook we've,spent a little over half a million,dollars on YouTube and we've even,started playing around with Tick Tock,ads and through all of that we've,generated over seven million dollars in,sales for our clients which is pretty,awesome but when I got started doing all,of this I couldn't find a lot of really,great content online to get started and,so I had to just learn a lot of stuff,through trial and error through jumping,into different courses and programs and,spending a ton of money trying to learn,all of this stuff and so what I want to,give you in this video is breaking down,each one of these three big platforms,that are out there and help you decide,which platform you should be going after,for your business whether that is,Facebook or YouTube or Tick Tock and,actually we did the same evaluation at,my agency not that long ago and we,actually decided to cut one platform,completely so between Facebook YouTube,and Tick Tock we are only going to be,running two of these platforms going,forward so there are actually hundreds,of AD platforms out there I don't think,most people realize how many different,places there are to go out and buy ads I,mean between like mobile ads display ads,social ads video ads native ads all of,these different types of advertising out,there now the three big ones would be,Facebook Google and Tick Tock when we're,talking about Facebook Facebook includes,Instagram they also own Facebook,Messenger you can run ads in messenger,they also own WhatsApp and they're,starting to roll out little tests for,running ads and WhatsApp depending on,where you're at so Facebook is a bigger,network of advertising placements Google,the same thing right so Google owns,Google search ads the ads you see when,you are actually searching in Google and,the ads that pop up at the top of the,search page they also own YouTube so the,second largest search engine in the,world YouTube is owned by Google so if,you're running Google ads that takes,place in the YouTube ads platform the,big question is out of all of these how,do you decide which one is best for you,and so we actually did this same,evaluation with our clients now at my,agency we work with people who are,selling information products educational,programs High ticket programs stuff like,that and so we wanted to sit down and,figure out how do we decide what is the,best platform you're running ads for,them and so I want to give you that same,framework we used and what we looked at,so that you can decide which platform is,best for you so the things that we need,to take into consideration while we're,going through this whole decision making,process is what is your business model,like what is your offer what are you,selling what is your whole business,model that you have what are the,resources that you have available to you,so what does your team look like what is,your ability to create video and content,and all of that stuff what are your,competitors doing in your space actually,doing competitor research is an insanely,valuable way to see what's working in,your space because something that you,should know is like people don't spend,money for a long time on ads that aren't,working so if you see a competitor on a,platform that is spending a ton of money,on ads then you can be pretty sure that,that's probably working and that,probably means that there's an,opportunity for you to go do something,similar on that Network and then the,other huge one is what is your target,audience like who are you going after,you're going to make very different,decisions if you're trying to go after,people who are between the ages of 18 to,25 then if you're trying to go after,people who are between the ages of 60,and 70. so who your actual target,audience is also going to play a big,factor into what platforms you decide,you might want to go into so let's get,started with like the three big ones,that we evaluated and these are the,three big ones that you will probably be,evaluating depending on what type of,business you have but the first big one,we looked at was YouTube so remember,this is on this is basically you're,running ads on YouTube through the,Google ads Network so the pros of,running YouTube ads the intent of,someone on YouTube is amazing so someone,is on YouTube Just consume a ton of,content and they are probably there,either trying to learn something right,doing educational searches how to do,this how can I learn this what's the,best way to do this or they're trying to,look for something that's really,entertaining and so that being their,intent and the mindset that they are in,as they're sitting at their computer,searching through stuff if you can,create ads that are either educational,or entertaining then what you can do is,just step right into what someone is,already doing and quickly get their,attention which is a really awesome,thing for us to be able to do as,advertisers right it's very different,
After seeing the fifth section, I believe you have a general understanding of facebook ads vs tiktok ads
Continue the next sixth section about facebook ads vs tiktok ads
Facebook Ads vs TikTok Ads: Which Is Better For Lead Gen?
Facebook Ads vs TikTok Ads: Which Is Better For Lead Gen?
all right stand here from flexible and,today we're going to talk about what's,better Facebook ads or Tick Tock ads,let's Dive In,all right before I get started we've,actually done some experimentation with,Tick Tock ads versus Facebook ads and,we've got a simple case study at the end,of this video where we're going to run,through exactly what we did and what,worked and what one so if you stick,around to the end we'll reveal more then,we probably are all aware that tick,tock's uh taken the World by storm as a,social media platform over the past,couple of years and it's gone from kids,using it and dancing in their rooms to,adults actually you know taking over the,platform and creating content in fact,I've been there for the past like three,months starting to build a following and,it's gone from people using it just for,kind of entertainment value to a lot of,businesses kind of understanding the,power and the reach and,um you know just how easy it is to build,a Following over at Tick Tock so it's,moved from very much a novelty to a tool,that's very valuable uh you know for not,only influencers but people trying to,grow a business in their brand it really,has grown well and we all know that,Facebook book has been a very resilient,company over the past decade right,they've they've had uh lots of uh,competition from the likes of Snapchats,and Google and uh Pinterest ads and,Twitter and all that type of stuff right,but I think you'll find in in my world,and in the lead generation world there's,still the majority of people that kind,of when they get started the first Port,of Call is always Facebook because you,know their algorithms are just amazing,they have lost a little bit with the iOS,tracking stuff that's gone on they've,lost a lot actually and what you what,you're actually seeing in the news at,the moment is that I think it was 80,billion dollars has been wiped off the,share price of Facebook and I was having,a look at their graph of the kind of the,stock price over the last decade and,it's dropped so far it's down back,towards where it was almost 10 years ago,the date today is the first of November,right so they've had had a huge huge,drop in what's going on over there and,investors are bailing out on them,because Zuckerberg has been very,strong-willed about where he's going to,invest his money and that is into the,metaverse right it hasn't worked out,well for him it hasn't taken off and uh,people are starting to get freaked out a,little bit right coupled with the effect,of how they've treated how they treat,their advertisers right like I run a big,community of lead generators that are,all on Facebook and I would say nine out,of ten of them have had problems with,account bans account restrictions,ads being reviewed for the wrong reasons,being locked out of Facebook and not,being able to get back into any support,whatsoever and there's a lot of hate,going on inside you know with the people,that I talk to yes when Facebook's good,it's fantastic right let's not knock it,but tick tock's making it easy to pull,users away from Facebook over to tick,tock especially because the support,there is way way better all right so,let's look at some pros of the Facebook,platform as I was saying before the,algorithm that Facebook has is known as,the best in the world all right they,have 52 000 data points on each,individual user as they come into and,use and experience their their platform,right the targeting is is great right,we've all seen the time when you're kind,of on your WhatsApp app talking about,going to a holiday to Turkey and the,next thing you know uh you're seeing an,ad in Turkey inside the Facebook,platform right like they just know how,to track you sometimes it's a little bit,spooky sometimes you think they're,listening into your phone right maybe,not so much now but a little while back,they just got this down better than,anyone anyone else I've seen when it,comes to their targeting features right,and as I said it has been lost a little,bit with what's going on with the iOS,updates but it's still pretty amazing,there is also like so many different,types of creative that you can use and,test right so you've got image ads you,can use video you can do Carousel ads,you can advertise on the right hand side,of the news feed when you're on desktop,you can Target desktop only and then,you've got uh you know Instagram where,you can show Instagram only ads which is,a whole another ball game they really,just have so many ways for you to get,your offer or what you're advertising,out to your audience you also have a,huge number of people to advertise to I,remember one of the most profitable,campaigns Weber ran was was in Scotland,right I think we're doing a couple,hundred leads per day in a in a vertical,up there I think there was four million,people we could advertise to Total I,think that was four million male and,female and kids and adults that was the,population of Scotland correct me if I'm,wrong and we had to get the
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Your Business NEEDS TO RUN TikTok Ads in 2023! (BETTER THAN FACEBOOK)
Your Business NEEDS TO RUN TikTok Ads in 2023! (BETTER THAN FACEBOOK)
Tick Tock ads or meta ads which one is,going to be better for promoting your,local business that's exactly what we're,talking about today my name is Derek,Cabral and I'm the CEO of suitsocial,we're a digital marketing agency that,helps companies like yours build their,brand generate more leads and get more,customers online so today we're talking,meta and Tick Tock for those of you that,don't know and I'm still getting used to,myself meta is basically the parent,company of Facebook Instagram WhatsApp,Messenger they've rebranded earlier in,the year and that's what we're calling,them now so when I say meta ads I'm,talking about the whole Gambit of,Facebook ads Instagram ads all that fun,stuff So Meta ads or Tick Tock ads if,you're trying to promote a local company,there's a few things you're going to,want to think about one is what,platform's just going to work better,what's going to get you can find the,most amount of people get you the best,quality leads for the lowest price,that's really what it's going to boil,down to and when you look at these two,platforms I'm going to keep it really,really simple here Tick Tock is doing,really really well the problem is it has,a huge bias a lot of business owners are,not considering Tick Tock at all they,think it's a bunch of 12 year old girls,doing fun dances to some degree that's,true on the organic side there's people,posting these videos and they're doing,that but on the other side it has one of,the fastest growing demographics of 30,somethings and 40 somethings of any,other social media platform so it's,getting very popular in that kind of,upper end demographic where it used to,be teenagers and 20 year olds now we're,seeing the 30s and 40s just rapidly pile,into the platform and they're consuming,all kinds of content we have people,consuming Construction And Trades,content real estate content medical,content this is all getting big on the,platform and it's bringing a certain,kind of user which is really interesting,however we're still in an environment,where most businesses are not paying for,ads on Tick Tock so there's not a whole,lot of competition so for example if,you're a local you know dog walking,company or a painting company or let's,just say even a window and door company,and you choose to run an ad on Tick Tock,as a window and door company you're,probably going to be the only window,Door Company in your area coming up on,Tick Tock so all those people in that,area that are opening Tech talk every,day you're the only Window and Door,Company they're gonna see there's,probably no one I was doing it that's a,really rare opportunity those,opportunities come along once every,decade once every two decades because as,soon as a platform like Facebook did got,popular it's saturated you can never go,back but imagine if you could advertise,in those early days of Facebook where,you would have been the only company,locally on the platform that's where we,are with Tick Tock so you can kind of,see where I'm going with this which is,when it comes to metaverse tick tock I'm,favoring Tick Tock heavily these days,they have all the same features of,Facebook ads you can even run what we,call lead gen ads on Tick Tock now where,someone can just click on an ad it flips,open a lead form they can put their name,their email their number and that goes,right to your business and you don't,have to create all kinds of content,we're running Tick Tock ads for a local,golf course that we work with there's,one post on their Tick Tock page that's,irrelevant one post nothing else we,don't create a bunch of content we don't,do five videos a day we have one video,but we've turned that video into an ad,targeted all the people in the area that,are interested in golf in a particular,age range the club wants to Target with,a clear offer sending them back to the,website to book a tea time and that,thing is blown up for 20 bucks a day,they've reached over 70 000 people in,two weeks in just the local area,hundreds and hundreds and hundreds of,people have clicked through ended up on,the site we've had dozens of people book,tea times with their friends groups,parties it's been an absolute Game,Changer whereas when we were running ads,on Facebook it's kind of like a drop in,the ocean but when you turn something on,on Tick Tock you really feel the whole,tide kind of come in right so Tick Tock,has been dominating if you're a local,business I think the biggest thing you,could do right now in 2022 and Beyond is,start on Tick Tock I don't need you to,make 100 pieces of content a day I need,you to get one good ad up and running,figure out what your business needs are,what's going to make sense what's gonna,help you get to your goals do you need,traffic do you need leads are you,pushing a product figure out what that,is and get a tick tock out of up and,running I promise it will blow you away,and of course as always if you need help,with that we actually help our clients,here to social basically plan build and,
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