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5 Reasons Google Ads Are Better Than TikTok Ads For Shopify Dropshipping

what is up guys and welcome back to,another brand new video today and in,today's video i'm going to be giving you,five reasons as to why you should choose,google ads over tick tock ads,essentially five reasons why google ads,is better than tick tock ads just before,we get started please drop a like down,below drop a comment as well if you have,any questions and feel free to drop me a,dm on instagram or twitter i'll leave,those links as well down below feel free,to get in touch i reply to everyone now,jumping straight into this guys i've had,experience obviously with both google,and tiktok for the last three years or,so my main advertising platform has been,google that is why most of the content,on this channel is related to google ads,but you cannot ignore the results a lot,of people are seeing with tick tock ads,you know two three years ago on youtube,a lot of the other content creators in,the ecommerce space were heavily pushing,facebook ads because that was the main,platform everyone was advertising their,dropshipping stores on but now,especially in 2022 it does appear to be,tick-tock now i've tried tik-tok this,year i think i said in my last video i,have only spent about two to three,thousand pounds which is about three and,a half four thousand dollars on that,platform but i've got a good idea of how,it works i've also watched a lot of,content tick-tock related and i've,picked up a lot of negative things that,even those people are saying that are,linked with that platform as well so,whether you're starting your ecom drop,shipping journey or if you've already,got a store making some sales this is a,good video to watch because as in all my,other videos i always recommend google,ads now the first pointer here guys is,consistency if you've watched any other,google ads before you'll know this is,something that all the other people are,saying as well and with me it's no,different you can see the first point,here i've had some products from the,very beginning especially on my uk site,that have been consistent for two to,three years now we just hop over to this,report here quickly on uh shopify this,is my uk website uh this is my best,selling product i'm obviously gonna blow,out the name and stuff because it's my,best seller and i started this store in,uh july 2020 which is why the report is,july 2020 obviously to present day i'm,making this video on august 7th and you,can see i have sold just under 12 000,units of this product with a total sales,volume of 343,000 pounds which i think is about 450,000 and this isn't something that peaks,for one month a year or only did well,for one month just randomly because of a,trend this is a consistent product that,has been selling for me from the get-go,on this website and it still continues,to be my best seller every single day i,only launched my us site at the start of,last year and this product in the us on,that site is also my best seller on that,website so it's a global product there's,global demand and it's consistent all,year round now products i've tested on,tick tock have done well for a few days,sometimes up to a couple of weeks and,then i see major ad fatigue very quickly,this is where your ad ends up showing to,the same people over and over again no,new faces are seeing it and eventually,that audience just loses interest and,that product stops converting this can,be quite common with facebook as well,but i do often see facebook ads last a,little longer than two weeks sometimes,four to six weeks is the time frame,before you have to start pumping out new,content and testing new ad creatives but,with google being a search based,platform with shopping ads and search,ads as well you're not having to show,people you know a wide variety of videos,you're not having to pump out all this,content on a weekly sometimes even daily,basis just to keep your sales ticking,over now number two guys here we've got,evergreen,boring products some of the best,products that do well on google are,boring products it doesn't sound fancy,that is just how it is some some of my,best sellers are very boring but,obviously with tick tock products they,are very impulsive purchases they grab,your attention whilst on tick tiktok and,they're often silly products that don't,always solve a problem but people like,the look of them and they want that,quick satisfaction they want to purchase,it because it looks cool i mean let's,take this product here we've all seen a,tick stock ad for this fire diffuser,product it doesn't really solve a,problem it's gotten very popular because,it's just a cool looking product and,even on google there are clearly so many,drop shippers selling this particular,product here and because tick tock is,very impulsive when it comes to people,buying from ads this results in lower,ticket items that you can sell on tick,tock because the higher the price of a,product the more thought there is behind,that purchase for a customer if,something's a hundred pounds or a,hundred dollars

The above is a brief introduction to google tiktok ads

Let's move on to the first section of google tiktok ads

$300+ Profit Per Day - TikTok Ads For Shopify Dropshipping (EXACT STRATEGY)

what's up guys welcome to the channel in,this video I'm going to tell you how I,was able to go from losing almost 18 000,in my first six months of Drop Shipping,journey to now making two to four,hundred dollars profit every single day,with one product using Tick Tock ads,stay tuned,welcome back guys welcome to the channel,my name is Jacob wikowski and in this,channel I'm documenting my journey of,starting brand new drop shipping stores,and trying to find my first winning,product so basically on the beginning of,this year 20 and 22 I decided to devote,most of my time and most of my money,into building and trying to succeed with,Drop Shipping to see if Drop Shipping,really is that easy,especially in 2022 so like I mentioned,before for the first six months of me,trying to build the drop shipping stores,trying to make it big I've tested,probably 20 different products I've,spent like over eighteen thousand,dollars and I didn't make any money it,wasn't until a couple weeks ago where I,actually found my first true winning,product and now I'm able to make two to,even four hundred dollars per day in,profit pretty consistently using Tick,Tock ads and in this video I'm going to,go into more d details on what strategy,I'm using to make it work for me now in,the first six months of my dropshipping,journey I mostly used Facebook ads to to,to be successful that didn't really work,for me however in those six months or,almost seven months actually I have been,trying to use tick tock as well and it,never really worked for me like probably,on the beginning spent like 500 maybe,even more trying to sell products on,Tick Tock it didn't never go anywhere,again until I started using the strategy,that I'm going to tell you about right,now and of course part of the success is,me finding this actual winning product,and it's worth to mention that this,winning product I first found out about,it and seen potential with this product,on Facebook and then this is where I,decided to take it to tick tock and see,if I can make money with it on Tick Tock,and surely that was great idea so let's,hop on to my computer and I'm going to,show you all the numbers and then break,down this entire strategy so this is,basically the store I'm talking about I,have started running ads to this store,probably,so that was July definitely July maybe,15th not even a15 so as you can see it,was like only literally a couple weeks,ago that I started working on this,product,so 20th,was my prologue first sale yeah so the,9th 20th of July this is where I had my,first sale with this store so this is,about one to three weeks or so,three weeks and so far I was able to,generate eleven thousand dollars uh,eleven thousand and eighteen dollars um,in sales today alone I already had,um 181 dollars in sales it's actually,one order less because one order today,came from me personally because one I'm,testing new private agent I want to see,you know how fast I'm actually going to,get the product and then test the,quality of the product etc etc but I'm,also using a new tracking system with my,Tick Tock ads and that's another thing,to talk about because when you're,running ads on Tick Tock what I've,realized is that oftentimes people will,see your ads and when they see your ads,instead of clicking on shop now button,they will actually click on your profile,button right to check out your profile,and then go to your home page from there,and when that happens a lot of sales,don't actually get assigned or tracked,properly inside tick tock's ad account,so for that reason today I decided to,invest in a tracking software called,hyrus I highly recommend ended it is,quite expensive because you pay 350,dollars for the lower package if you,like but it tracks everything so if you,see my ad right now,and you watch it,and then go to my profile in even couple,days later decide to directly go to my,shop this app somehow still is able to,track and see which ad you've seen first,which ad you decided to click on and,everything else it's it's very Advanced,tracking uh software hence the price but,I think it's really worth it because,right now for the past what three weeks,I've realized that whenever I was,testing ads the sales would go up I had,days where I had like 420 dollars in,pure profit from sales and then I would,the next day go into my ad account check,which ads they actually gave me sales,again a lot of sales were not even,tracked and then I would switch off the,ads that were not showing any sales the,next day I would see drop in my sales,because probably I have switched off,some ads that did generate sales but,they were not assigned and showing in,inside of you know Tick Tock other camp,in my in my head if I can pay 350,dollars per month and be sure that I'm,not switching off the working ads and,scaling them then that's just going to,be pay for itself that's no brainer at,all so that's what I'm using it's high,Ros app I'm going to leave the link to,hiros down in the description highly,recommen

After seeing the first section, I believe you have a general understanding of google tiktok ads

Continue the next second section about google tiktok ads

COMO ANUNCIAR NO TIKTOK ADS EM 2022 ESTRUTURA VALIDADA PARA QUALQUER PRODUTO

galera olha isso aqui eu gastei 69 tá,igual vocês estão vendo aqui e eu vendi,1.800 né isso cara aqui ó 1841 e se você,só vê sabe na onde só no Tik Tok você,nunca vai ver isso no Facebook você,nunca vai ver isso no Google nem nada E,além disso cara olha o que é mais,interessante aqui nessas métricas né,CPAD 3 e 29 aqui ó r$ 3,29 para vender,um ticket de 87,você não vai encontrar isso nunca em,Facebook Google e nada olha o CTR CTR de,11% né olha o CPM cara 72 centavos e o,CPC um centavo Beleza então bora para,cima vou mostrar para vocês como montar,a campanha da melhor forma possível na,rede vizinha mais conhecida como Tik Tok,fechou Fala galera beleza seja bem-vindo,cara aqui ao programa de muito drop se,você caiu de paraquedas aqui cara eu me,chamo Luiz e eu sou um dos caras que,mais está esse conteúdo gratuito para,você tanto no Instagram tanto aqui no,YouTube hoje eu vou mostrar para vocês,a minha fonte tráfego 100% que eu uso,hoje hoje não usei mais Face nem mais,Google né usava pouco Google mas o meu,foco de três anos fez sempre foi,Facebook e hoje é totalmente Tik Tok,porque aquilo é o ouro lá é o Facebook,2016/2017 lá você paga um centavo no,Clique cinco centavo no Click eu vou,mostrar como você vai subir essa,campanha da melhor forma possível para,vender fechou vamos lá cara olha só eu,tô aqui dentro do gerenciador do Tik Tok,e a primeira coisa que você deve fazer é,instalar seu Pixel Lauro como é que eu,faço para instalar meu Pixel cara é a,coisa mais fácil do mundo beleza vamos,lá galera é o seguinte se você quer ter,uma loja totalmente pronta pela minha,equipe né para quem não sabe eu tenho,uma gente chamado drop como nós Montamos,uma loja para você de 10 a 30 para,outros vencedores com tema rápido,exclusivo logo banner cara se chamar,aqui no Instagram tá aqui no Instagram,da dropecon é só chamar beleza aqui,vamos entregar uma loja pronta e você,vai anunciar beleza vamos que vamos,voltar para cá,Olha só deita aqui do gerenciador,primeira coisa que eu vou vir cara vou,clicar aqui em eventos né O que seria,esse eventos cara aqui é onde eu vou,criar o meu Pixel para quem não sabe o,Pixel é o banco de dados a minha loja é,onde eu vou pegar todos os dados de todo,mundo que entra na minha loja e ele vai,utilizar certinho para aquelas pessoas,compradoras relacionadas àquele produto,fechou vamos lá primeira coisa você vem,aqui webvente ok web eventos manage e,aqui cara simplesmente CBV que eu tenho,um pixel criado você tá com Pixel criado,Mas vamos criar um do zero aqui você vem,aqui ó em setup eventos Ok e aqui vai,dar duas opções Primeiro vou dar o nome,desse Pixel vou chamar ele de pixel loja,nova eu vou lá buscar um Tik Tok Pixel,vou em next tá E aqui tem duas opções,manual está lá né vou instalar uma forma,manual automática essa automática cara,quando você quer integrar com o Shop,Fire nós não vamos nessa opção Porque,você só consegue entregar uma conta com,Shop faz só,muito bem que a minha escala e com,várias contas de anúncio né que me segue,no Instagram sabe muito bem sobre isso,ok então vou botar aqui a opção manual,estável Pixel code vou dar um next tá E,vai vir duas opções eventos seria criar,eventos,aba aqui cara,quando chega Nessa aba aqui ele vai,querer que você pegue esse código está,levando htm do seu site você vai fazer,nada disso tá esqueça opção pizza já tá,criado Você vai vir de novo aqui em,Assis né É vem tá você vai pegar esse,código seu investe lá no seu checkout é,o único local onde você precisa instalar,o seu pixel no seu check-up você precisa,instalar mais nenhum local Beleza vou,vir aqui de novo webventes eu vou pegar,esse código aqui seja,tá criado já aqui ó esse daqui tá ativo,porque eu já tava nessa conta Ok Isso,aqui é o Pixel novo né que vai acabar de,criar você vai pegar esse código aqui,olha só como é simples Você vai no teu,checkout exemplo vem antes você vai,marketing cola lá e dá um salvar,Ok E aí o que que eu vou fazer você,gerar um boleto na sua loja para que,para ele ser ativo tá se não na hora de,você criar campanha ele não vai aparecer,para você na hora de criar a campanha,então você vê que tá ativo aqui vai,aparecer só Esse você vai fazer todo,esse passo a passo aí beleza vamos lá,você vê que é simples agora vamos aqui,para a estrutura da minha campanha Lauro,aqui no Tik Tok usando CBO para deixar,produto cara hoje em dia para tanto para,teste tanto para escalar eu uso CBO,CBO é o que dá bom aqui no Tik Tok não,roda bo principalmente para escalar,senão tu vai ter raiva escalar em Abel a,linguiça por experiência própria vamos,lá primeira coisa vou aqui em campanha,Crate é muito parecido cara com o,dashboard do próprio Facebook é muito,parecido aqui na opção custo modo,e aqui vamos subir a nossa primeira,campanha então aqui Website conversa ou,seja eu quero vendas no Tik Tok não,precisa crescer conta tá você não,precisa que você paja não precisa nada,disso só seguir o par agora vou botar,aqui o nome do meu produto então aqui eu,separo como o nome do produto você q

After seeing the second section, I believe you have a general understanding of google tiktok ads

Continue the next third section about google tiktok ads

How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

After seeing the third section, I believe you have a general understanding of google tiktok ads

Continue the next fourth section about google tiktok ads

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

After seeing the fourth section, I believe you have a general understanding of google tiktok ads

Continue the next fifth section about google tiktok ads

This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit

After seeing the fifth section, I believe you have a general understanding of google tiktok ads

Continue the next sixth section about google tiktok ads

Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022

should you start with facebook google,ads or tick tock ads that's one of those,questions which i constantly get asked,and i want to address this this video so,i know that there's a lot of confusion,in the drop shipping space about how,these platforms actually perform a lot,of people say that tick tock is the new,facebook a lot of people say that,facebook is saturated and basically a,lot of people actually don't even talk,about google so we're going to clear up,everything about those three platforms,and let's start with the first one so,the first platform i want to talk about,is google and there you have three,things which are actually very important,which are completely different than on,any other platform number one is it's,people who actively search for your,product all right so it's not like,facebook where you just throw a product,in their face and they like you you want,them to buy it it's very very different,for example a person google is just,something like,white table,they're gonna find a bunch of white,tables okay and that's a product which,you could actually sell if you're,basically on the very top and on the,first ranked products you're gonna be,able to generate just sales from active,people who want exactly your product so,it's actually pretty simple to get,people to buy because it's literally,them searching for it okay so they,actively search for your thing and then,we need to consider two things number,one,high ticket stuff works better on google,okay i wouldn't recommend going for,super low tickets obviously it works but,i wouldn't recommend going super low,ticket on google ads because anyways you,just pay for the click so basically the,person coming to your website,and there it's just way more sustainable,to actually make everything more high,ticket okay so the example of like like,literally a table which is huge and way,more expensive is actually a pretty good,one and i would never recommend selling,something like that on facebook however,on on google it actually makes sense and,those people who wear on your website,then you can retarget them on facebook,and start showing them the white table,on facebook then it makes sense but only,as a retargeting okay because it's again,people who search for a white table so,they want one and the last thing which,is very different from google to all the,other platforms is it's all about the,pictures okay the pictures here are so,much more important than on facebook or,on tiktok because you're not going to,have a video which explains everything,you're just going to have the person,searching for it seeing the product,clicking on it and then buying,immediately okay so there's no video ad,or no explanation and there it's also,very important to understand that you,don't have to re-explain the product,itself if it's a general one if it's,just if it's a logical product which it,does need like a lot of explanation,that's the product you want to sell,because if a person searching for a,white table and then they see some crazy,thing which is like added on like onto,the table and it has like those 25 extra,features they're not going to understand,what this table all can do because you,don't have the video yet and it's not,shown primarily you just see that it's,for whatever reason more expensive and,most people do then just click away and,don't understand that this table,actually has something more to offer so,that's google and now let's talk about,tiktok so the first very big positive,about tiktok is you're gonna get a lot,of cheap traffic okay so to get a person,from tick tock to face to to your store,is so much cheaper than actually getting,a person from facebook to your store,however and this is a big issue,traffic is not equal to sales 100 people,on your store doesn't mean that you're,going to make x amount of money it's not,that the conversion rate from tick tock,leads are is the same as the conversion,rate of facebook leads and that's the,issue here you need to understand that,the soft metrics don't really count if,you don't make money so you have cheaper,traffic but it's also shittier traffic,okay so it's lower quality traffic which,doesn't really work which you just need,to keep in mind okay so there is a,trade-off you're gonna have way lower,cpms and way lower conversion rates okay,those two things will happen for sure,now am i saying that tick tock is bad no,tick tock works for sure now i'm going,to give you a couple of niches which you,actually should use and which ones you,should avoid so really good one is,jewelry beauty fitness and some like,satisfying product so like those four,types of products are good all the other,things i would probably not start out,with i've just seen that the success,ratio is so much higher with jewelry,beauty,fitness and satisfying products okay,those four niches are the way to go,that's just what you start out with with,for whatever reason you don't have to,question it it just is proven to work,better for for whatever reason

After seeing the sixth section, I believe you have a general understanding of google tiktok ads

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Google Ads ou TikTOk Ads

fala fala galera e aí tudo bem com você,eu sou o Caio Ferreira e nesse vídeo,aqui Vamos bater um papinho sobre,qualquer o melhor canal para você,anunciar sua loja virtual melhora,anunciar no Google ADS ou no Tik tok&l,então se você tá com essa dúvida aí,sobre onde anunciar fica ligado no vídeo,que eu tenho certeza que já terminaram,esse vídeo você vai ter uma opinião,muito mais madura sobre qual que é a,melhor rede para você trabalhar Antes de,eu começar como sempre Queria te pedir,para curtir o vídeo afinal de contas eu,posto o vídeo aqui direto compartilhando,com você um pouquinho da minha,experiência e é uma forma de você,retribuir esse conhecimento esse tempo,que eu gasto dando um like no vídeo Pô,não te custa nada e para mim faz toda a,diferença no meu trabalho estou postando,vídeo agora aqui três vezes por semana,todo dia mas ela tá apertado conciliar a,produção de vídeos diárias com né meu,meus negócios Meus outros negócios Então,teve uma diminuída aí vou passar três,vezes por semana acho que talvez segunda,quarta e sexta então fica ligado se,inscreve no canal para não perder nada,do que eu posto aqui eu tenho certeza,que você pode aprender bastante com,conteúdo eu transmito que nesses vídeos,aqui com você beleza beleza galera vamos,lá qual que é melhor anunciar no Google,ADS ou anunciar no Tik Tok editor Antes,de eu começar já eu quero deixar claro,que as os dois canais de tráfego são,muito bons os dois canais de tráficos é,funciona você pode conseguir ganhar,dinheiro anunciando sua loja nesses dois,canais difícil talvez aqui mais,desafiador não é assim a qual câmera,para ganhar dinheiro qual que dá mais,dinheiro porque os dois dão dinheiro os,dois são bons mas é você entender qual,que é melhor para você então assim o,Google ADS ele é um canal de tráfego bem,maduro é um dos mais antigos que existem,para a gente poder anunciar uma,plataforma Auto gerenciável tá o Google,ADS ele até antes mesmo do Facebook ads,e o Google ADS você tem algumas,plataformas diferentes você pode mostrar,seus anúncios por exemplo você pode,mostrar seu anúncio no YouTube Você pode,mostrar seu anúncio em sites parceiros,que a gente chama Rede de conteúdo e aí,você vai mostrar só nosso último blogs,importais e também pode mostrar seus,anúncio na pesquisa do Google quando,alguém editar um produto por exemplo,você pode aparecer ali ou na rede de,pesquisa ou com o Google Shopping mas,são formas de você aparecer na rede de,busca do Google né tá fazendo uma busca,pelo produto agora o Tik Tok você vai,mostrar seus anúncios lá no feed do Tik,Tok torta tá crescendo muito ainda tem,pouca anunciante então é um grande,potencial de rede né assim tá começando,a anunciar lá agora mas ele vai ter mais,concorrência o CPM vai aumentar mas,muita gente diz que a gente está diante,de uma grande oportunidade de Tik Tok o,Tik Tok ele dá muito Bloqueio em conta o,Google pode dar também mas é um pouco,mais difícil dessas bloqueios e quando,dá é mais fácil você criar uma outra,conta e voltar a rodar anúncio Agora se,a gente comparar Google ADS conte que,toque é um pouco difícil porque eu como,o Google tem vários posicionamentos,diferentes vários lugares que você pode,mostrar seus vídeos como por exemplo,falei no YouTube rede de pesquisa rede,de display de conteúdo às vezes pouco,complicado então assim o Tik Tok ele é,bom de forma geral para você vender para,pessoas que não estão buscando um,produto para você vender para pessoas,que estão na internet lá no Tik Tok lá,gastando tempo passar um tempo né,Precisa tretendo se distraindo e ela vai,ver um produto vai ver um anúncio lá e,aí ela vai fazer uma compra por impulso,já o Google tem algumas opções,diferentes você pode também anunciar no,Google para pessoas que não estão,buscando o seu produto por exemplo do,YouTube ou na rede de display isso dá,para ganhar dinheiro para vender mas de,forma geral a maior facilidade vendas ao,anunciar no Google tá em anunciar para,as pessoas que estão buscando pelo seu,produto no Google shopping ou na rede de,pesquisa por quê Porque essas pessoas,elas já estão buscando por um produto,então elas são pessoas que estão já,querendo comprar então é mais fácil,vender para essas pessoas que elas já,estão querendo comprar agora o,contraponto é quando tem muito menos,gente buscando por um produto do que a,quantidade de pessoas que estão,simplesmente navegando na internet que,podem ter interesse no produto tem uma,quantidade muito maior de gente que não,conhece o produto que não está buscando,por ele mas que pode comprar ele do que,é de fato as pessoas que estão buscando,um produto ou seja se você vender no,Google para pessoas estão buscando um,produto você pega um mercado que é mais,fácil vender para esse mercado mas é uma,quantidade de pessoas menor porque se,você vender para pessoas que não estão,buscando do seu produto no Tik toks por,exemplo então isso aí entrando é numa,troca né você vai escolher vender para,menos gente e fazer números de vendas,menores ou você vender para

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