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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

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Continue the next second section about guide to tiktok ads

BEGINNER TikTok Ads For Dropshipping

today I'll be revealing my personal Tick,Tock ad strategy you only need fifty,dollars to get started and you can,quickly scale your stores once you have,a winner to get started we need to,install The Tick Tock app onto our,Shopify store inside of the tick tock,app though the first thing we need to do,is hit continue setup and we're going to,have to attach our business manager if,you've never made a business manager on,Tick Tock before just click create new,go through the steps and get your,account made so once your business,manager is added we can move on over to,our ads manager now I have a few of,these ad accounts already linked to,other stores but you can just click,create new and add a new one on the spot,if you don't have a registered business,yet you can put your first and last name,here or you can just put the name of,your Shopify store and just like that,our ad account is made so underneath,data sharing just go on over to maximum,there's no reason not to pick this this,is just going to get as much data from,the people on our site as possible and,for this Tick Tock pixel it'll Auto,automatically create this when you add,the tick tock app to your store the,pixel basically tracks all the actions a,customer takes on our website so if a,customer purchases then the pixel will,tell your Tick Tock ads manager which ad,in particular got that sale from here,though we can click confirm It'll ask,you for some basic info like your name,whatever but once that's good just hit,finish setup and now we can go on over,to tick tock so I can show you how this,ad strategy actually works quick,Interruption I launched a Drop Shipping,Discord server you can find the link in,my pin comment or at the top of the,description so come on over to,business.ticktock.com and this should,take you to the tick tock ads dashboard,so from here you want to come up top and,select your campaign now you're going to,notice there's a bunch of options here,but the one we want to focus on is,underneath conversions and website,conversions this is gonna let us up,optimize our campaign to get as many,purchases as possible so from here,scroll down for the campaign name you,can just call this product test day one,or however you want to phrase it it,really doesn't matter and we do want to,come on over to campaign budget,optimization so just toggle this on and,for the daily budget we're gonna put,fifty dollars this is the bare minimum,you can do if you don't know what,campaign budget optimization is don't,stress it now we'll cover it as the,video progresses though so now we can,come on over to continue and actually,edit at the ad group level so for this,we're just going to call this open one,now this won't make much sense yet but,very soon it'll all come together now we,want to send them to an external website,underneath Tick Tock pixel we want to,select the pixel we just made and for,our optimization event we want to select,complete payment now for placements you,want to come to select placement and,only put them on Tick Tock um these,other two apps don't really matter that,much now for the creative type you want,to toggle on automated creative,optimization again this is going to be a,little confusing now but once we go on,over to the next step it's all going to,come together and you're going to be,like damn I need to try this out now for,your targeting I like to select custom,targeting for the location I'm in the,USA so I Target United States but we're,also going to add Canada too because,that's a North American country for the,languages you can leave this as all I,mean Canada and United States mainly,speak English anyway so it's not a big,deal for the gender leave this as all,unless it's a female specific product,now for testing I always leave the,household income to all but let's say,you do have a winner then you can go,back and test some of these out later,now for audiences you can just ignore,this tab now when it comes to interest,there's a whole bunch of custom,targeting you can do however for the,sake of testing don't add any just leave,all four of these boxes blank leave them,default and trust me take talk is going,to know who your customer is after just,a few pennies spent on the platform and,they're gonna optimize that,like crazy now for device if you're,selling like a phone case you can choose,which device they're on but for me just,leave this is all and for Target,expansion you can leave this turned off,as well now for the budget we already,set it to 50 at the campaign level for,scheduling ads I always recommend you,put it for midnight of the next day so,boom we have it for the next day at,midnight literally going live one thing,a lot of people do as well though is,adding a specific time so instead of,running your ads you know 24 hours of,the day I know a lot of people who just,do like 7 A.M Eastern Time to midnight,so that way their ads are only really up,when people are active throughout the,day and then you're not really wasting,money ov

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Continue the next third section about guide to tiktok ads

How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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Continue the next fourth section about guide to tiktok ads

FULL TikTok Ads Strategy (COPY THIS)

in the past 30 days i've brought this,e-commerce store to well over 10,thousand dollars per day using only,tick-tock ads now i think i've only said,this once in my youtube career which is,this is a video you need to watch all,the way through because it's basically,going to serve as a mini course giving,you a framework for any sort of,e-commerce business if you want to run,tick tock ads the right way i'm,currently spending about 200 000 a month,between two of my main brands and i've,been doing that for a while so if you,want the full breakdown at scale a level,that most people who teach on youtube,are not at themselves this is gonna give,you some of those strategies and a,little bit of insight into the ad,account i'm gonna actually show you,inside of it now if you stick through,this video i'm also gonna give you two,winning products and all the targeting,for it the pricing options the sourcing,costs the offer style everything that,you can do to launch it today but first,a quick story my tick tock ad account,was hacked somehow we're still trying to,work it out with tic toc somebody,scheduled 100 000 per day worth of ads,to run to their store some separate,random chinese store selling a t-shirt i,know now it's a little weird to say but,thankfully it only spent forty two,thousand dollars it could have been much,worse and that was in a six hour block,where a surprise surprise i wasn't at my,computer i don't know what i was,thinking golfing on a thursday but it,costed me 42 grand so i've definitely,got a crazy story coming for that once,it's resolved but that's not going to,stop me from moving forward in the,meantime so before i jump in and screen,record through here i just want to let,you know about the giveaway we do in,every video all you got to do is like,subscribe and comment below get entered,to win a free e-commerce course a free,custom built shopify store as well as,some cash in every single video let's,jump in so again this is one of those,must-watch videos i'm not saying that is,click bait or some weird stuff this is,just so much value took me a long time,to put this together so please drop a,like below and a pro tip play this at,1.5 x speed or 1.75 i know i talk fast,but i listen all my stuff on a faster,pace alright so my ad just on this one,main brand this is the one that got,hacked spending about five thousand,dollars per day this ad account is 47,roughly under tracking so about half so,for example if you see a cost per,purchase for you know 36 dollars in,reality it's about 18 because right half,of that so everything is doubled and,that's just because of some mistracking,issues we got a lot of different stuff,running here there's a lot of money,scheduled to be spent it just depends on,what's going on this kind of like the,last week timeline that you're looking,at here with probably 20 something,thousand dollars spent now to give you a,visual on top of that i know i already,showed you this is the month so far,built it from it's like 1500 a day kind,of hanging out towards the end of last,month and now it's consistently over 10,000 really between ten and thirteen,thousand dollars a day um it hasn't been,below about twelve thousand in the last,like week so that's great we'll ship,over four thousand orders this month and,probably about ten thousand next month,at least that's assuming no scale and,i'm continuing to scale so i'd like to,see this at about twenty thousand,dollars a day by the end of next month,and again that's only using tick tock,ads with the exact strategies that we,teach inside of our tick tock ad,blueprint which you can find links below,the test group for that just opened up,depending on when you watch us it might,be closed but we'll be opening to the,public shortly so here's three things,you absolutely need if you want to start,this and i'm just gonna give them to you,in this video okay number one is having,the right product i'm gonna give you two,full examples breakdowns of everything,the right ad strategy this is my,favorite topic so you know we're gonna,talk about it again our tick tock ad,blueprint just opened absolutely epic,the feedback's been incredible so far,thank you to everybody in the test group,number three the framework for your mind,this is arguably more important because,it is the groundwork that you have to,lay it sounds a little cliche but oh my,gosh this will make the world of,difference once you nail this down and,again more to come at the end of this,video i will talk about that in the last,slide product number one this thing is,so cool for a lot of reasons i'm going,to talk about the pricing that's why i,really like it but it's a digital lock,and it looks like a normal door handle,most locks that go on like a bedroom,door or something they're all big and,bulky and they got like a keypad and,stuff this you slide your thumb across,the digital screen and the numbers,appear or you can use the thumbprint so,super cool it's unique like that it's a,little more modern and

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Continue the next fifth section about guide to tiktok ads

TikTok Ads Tutorial: Complete Ads Guide for TikTok

move over Facebook because Tick Tock ads,are the newest golden ticket to making,sales so if you guys are wanting to,learn how to run Tick Tock ads for,Shopify or maybe you have a Drop,Shipping business today I'm going to,teach you how to run Tick Tock ads,effectively if you guys are new thank,you for joining me today this is an,official Shopify Channel this channel is,built for small business owners with big,plans so if you are just starting your,business or you're looking to scale it,this is the place to be stick till the,end of this video because I've got a,tick tock ad strategy that literally,only industry professionals know these,are tips that are coming straight from,the people that work at Tick Tock so I'm,going to be sharing those with you guys,today this Tech talk ad tutorial is,going to be perfect for beginners so if,you guys are a beginner make sure that,you are sticking around and you're going,to learn everything that you're going to,need to know so let's hop into it,foreign,you guys are in good hands today because,I've got all the tips I got all the,tricks for you and I actually work,directly with media buyers that are,experts in the e-commerce space and I,also sit in on weekly meetings with,advisors that literally work at Tick,Tock today we're just gonna do one big,knowledge transfer and I'm going to,teach you everything that I know so that,you guys can make your Tick Tock ads a,success alright let's not waste any more,time let's hop into it,okay so if you've never seen The Tick,Tock ads manager here's what it's going,to look like so let's start by getting,you set up here first things first,you're going to want to make a pixel and,you're going to want to set this up on,your Ecommerce site,so if you're not familiar what the pixel,does is it tracks important actions that,your customers are taking like if,someone's adding something to their cart,for example now the reason that we need,the tick tock pixel is because you're,going to need the data that it's,collecting to create retargeting ads so,that you can Target very specific people,so for example let's say The Tick Tock,pixel tracks all the people that visit,your website you can later retarget,website visitors with another ad that,gives them a coupon code and then maybe,they'll finally decide to make that,purchase,so to install a tick tock pixel click,assets and then click event,click manage under the website pixel,click create pixel and then name it your,Shopify store name so Shopify has,actually made it really easy to install,this piece of code with one click so,what you're going to do is you're going,to click this button right here,and then hit connect with Shopify,okay cool that's done now we're going to,hit next,and now let's go over to shopify's App,Store and make sure that we actually,have the tick tock app installed this,app is literally just called Tick Tock,and then the app is just buy Tick Tock,Inc okay so Tick Tock Inc,and then you're going to add the sales,channel here like this after that you're,going to connect your Shopify account to,your Tick Tock and you're good make sure,that you have the right ads manager,account selected here then hit connect,select the pixel that we've just made,together a minute ago just like this and,then hit connect,select your Target locations depending,on where in the world you're selling to,you're going to also want to add a,payment method and then when you go back,to tick tock you can click this button,right here that confirms that you have,set the pixel up in Shopify,after this the Shopify pixel will show,up you also want to make sure that,you're setting up your conversion,tracking so we're going to go into the,create events page and then from here,you can create events using two,different tracking methods you've got,URL keywords or web elements okay so we,have click events so click events are,going to count every time someone clicks,on a specific element on your website so,this could be like adding something to,cart or submitting a form and buttons,and links are also going to be tracked,with click events then we have URL,events okay URL events count user visits,to specific pages so like you might want,to track when people view a specific,product page for example so all that,being said I'm going to show you how to,create a click event,select the appropriate event type for,this URL event okay so under advanced,settings you have the option to name,this event okay so give it a name and,then you're also going to input a,currency so that you can track how well,your ads are doing in dollars and cents,you know we want to see how much money,our ads are bringing in our respective,currencies so make sure you're filling,that in and then fill in the unique,keywords from the URL of the page that,you want to track,okay so what you're going to do let's,say for example you had like,bluepants.com id123,slash purchase you would enter purchase,if you need to add additional keywords,to this event you're going to click

After seeing the fifth section, I believe you have a general understanding of guide to tiktok ads

Continue the next sixth section about guide to tiktok ads

TikTok Ads Tutorial Complete Beginners Guide

tick tock is on fire right now for those,who don't know tick tock is growing a,lot it's becoming one of those platforms,that your business cannot ignore there,is lots of money to be made through tick,tock not only on the so the organic side,but of course in this tutorial we're,going to be talking about how to build,ads for tick tock and to bring in more,revenue for your business um tick tock,is an incredible platform i'm having a,lot of fun with it and i'm excited that,you're here to learn how to run tick,tock and tick tock ad campaigns in this,video we're going to be going through,step by step on how to set up everything,this this does assume that you already,have a tick tock ads account and a tick,tock business center if you don't have,those then check out this video right,here and in that video i walk through,how to set up your account and then now,we're gonna actually talk through how to,start running campaigns and optimizing,those campaigns for tick tock one other,thing before we to jump in,if you're new around here don't forget,to subscribe my name's corbin from zoco,marketing and i create lots of content,around tik-tok marketing and all sorts,of different aspects of marketing as,well google ads facebook ads different,things like that so if you're new,welcome and uh don't forget to leave a,like if you find value in this video but,let's jump right in like i said if you,don't have a tick tock ads account check,out the video down in the description,below or up top and go create your,account and then come back to this one,but we are going to jump into actually,creating this campaign so this is the,tick tock ads manager this is what it,looks like as you see up here we have,dashboard campaigns assets reporting,this is where you can see which account,you're inside of,and this is a brand new account so we,don't have anything kind of going on,inside of here i want to show you how to,set up some different settings inside of,here and the first things you need to do,after you have your account the first,thing you're going to want to do is,actually come here to assets you want to,create on events and you need to set up,your pixel on your website and the,reason why this support is important is,tic tac teens to be able to know,when users are hitting your site when,they're actually getting purchases or,filling out leads so that then you can,optimize those campaigns for better,performance so you can know your cost,per your cost per conversions,essentially so if you have an app you,would obviously click manage app events,but most people uh watching i assume are,going to be on web event so we're going,to do manage web events,and then we're going to create our pixel,and if this is your first time inside of,your ad account then you'll see the,exact same thing as you'll notice there,are two different ways you're going to,have a manual install code and,automatically set up web events via,partner platforms if you are using,shopify or google tag manager i do have,tutorials that i've gone through how to,set up your pixel for shopify and for,google tag manager um you can check out,those down below for this one we're just,gonna do it manually real quick i know,there's lots of different website,builders and things like this things,like that so this can this can kind of,it can be done in lots of different ways,but i want to show you an example here,real quick so like i said if you're on,shopify or google tag manager check out,the links below and i uh go follow those,real quick and then come back to this,video as well and then we're gonna hit,next here,and then we want to just do standard,mode we're gonna hit create here,and then now we have this pixel on our,that we are going to copy the pixel code,and it's going to say paste this code in,the header section of your website um,for this example we're going to do it in,a wordpress website go to plugins you,can add a new plugin i like the plugin,headers and footers is the one that i,use,let me see let me just show you an,example of what it looks like,header and footers,and if you already have the pixel on,your website feel free to skip through,all i will have time stamps down below,but is this one right here that i like,insert headers and footers once you have,that installed into your wordpress,website you can come over here to,settings you'll notice that it's right,here,and this is where you can edit or add,code really easily to your site as you,notice i have code already inside of,here just make sure that you go and go,beneath those ones and then we have the,tick tock code and that is inside the,header if you need to put code inside,your body or footer you could do that as,well then we're going to hit save and,now that code is inside of there so,we're going to come back over to,tick tock,it's somewhere around floating around,here we're going to grab our we're going,to paste our,url now,so we're back on tick tock we're going,to grab our url we're going to paste it,here and verify tha

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TikTok Ads 2022 FULL Beginners Guide (Beginner to Expert TikTok Ads Tutorial)

so when a person is so used to everybody,trying to compete based on a best dance,move i'm not going to compete in there,i'm going to complete by being the total,opposite we're just standing there,looking really bored when this song,comes out,all right i am getting out of the,tick-tock closet because in this video,i'm gonna be showing you the importance,of why you need to be paying attention,to tick-tock ads right now now truth is,i've ignored tick-tock as a platform for,a really long time and i thought,to be honest i always wanted to rely on,just the good old facebook youtube,instagram but right now the results that,we're seeing on tick tock and the ads on,tick tock,is absolutely insane now to be fair this,is not about creating tick-tock viral,videos i do not know how to show you how,to make that happen why because and,maybe i'm hating on tick tock because i,don't know how to do the dance moves but,what i can tell you is that our findings,our return on ad spend on tick tock it's,been absolutely crushing it and in fact,is comparable to our best campaigns on,other platforms so today in this video,i'm gonna be taking you behind the,scenes to the full tik tok tutorial so,first of all like why you should be on,the platform the benefits over other,platforms as well as the set,how i think about creatives and i'm,gonna be taking you behind the scenes to,a coaching session that i did with,my community and how you can be doing,this together with me if you want to be,able to set up profitable tick-tock,campaigns from a beginner to expert,in a couple of minutes let's begin,number one,the ad platform they're hungry okay,they're hungry to make sales and,therefore they're a lot more aggressive,so,how i think about these ad platforms,what are you doing they're all trying to,sell you drugs okay that's right okay,you've heard me say utilize this analogy,before what do they want to do they want,to give you that that little hit right,and then what you do you'll be like this,is the best thing ever,yeah tick-tock ads so today we are,covering a very very different platform,it is a platform that i resisted for a,really long time because i,hated on it,really because i thought it's yeah,everybody gets it now right because i,thought it's just for kids and kids have,no money and that's what not where my,ideal audience is hanging out and on top,of that i always said you know i don't,know how to do these dance moves so,that's probably why i hit it on on that,platform even more and i never gave any,attention to it until,middle or towards the middle yeah middle,or towards the end of last year okay so,today what i'm gonna be showing you is,not how to build an organic tick-tock,following okay because that's not what i,do and i have,i hardly put any effort and attention,over there but rather how to run ads,effectively on tick tock uh now that,we've done that,a lot and one of the things that we've,noticed is the cost per lead and the,cost per sale,hands down,is lower than all other platforms it's,lower than facebook it's lower on,youtube it's lower than instagram so,today my goal is to be able to help you,see and test for yourself in your,marketplace,if that is going to be true for you as,well okay so i believe that when it,comes to tick-tock ads the first thing,that i wish somebody did for me was i,wish somebody put both hands on my,shoulders and said tick-tock is not just,for kids how many of you here would love,to be able to shortcut and build up a,profitable tick-tock campaign uh right,from the get-go okay whenever i show,something i always like to give you guys,like the importance of that first okay,and hopefully you guys are doing that um,the same thing when when you are,interacting with your audience right,always begin with the why,so why tick tock now how i always think,about like platforms and marketing is,marketers always spoil everything right,so when facebook ads came around in like,when it was just launched right very,early,2012,you know uh 2011 uh 2013 those were,times when if you did facebook ads price,at that time was cheap very cheap no i,wouldn't say it's because of inflation,it is because there are significantly,number one less advertisers on the,platform where the big brands like,coca-cola hasn't jumped all in into,buying up these ad spaces just yet,number one,the ad platform they're hungry okay,they're hungry to make sales and,therefore they're a lot more aggressive,so how i think about these ad platforms,what are they doing they're all trying,to sell you drugs okay that's right okay,you've heard me say utilize this analogy,before what do they want to do they want,to give you that that little hit,right,and then what you do you'll be like this,is the best thing ever,yeah tick-tock ads i want to spend maybe,about 10-15 minutes just showing you how,simple,the platform is,and then after that we'll go create the,creatives together when you log into the,ads manager,this is what you'll see okay what you'll,see is right now there

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