right how much does a successful Tick,Tock ad campaign cost well we're going,to dive into my screen here I'm going to,share with you guys one particular,campaign that has been working,phenomenally well for one of our Tick,Tock clients we actually generated 51,book calls so one thing to understand is,that this account is for a book called,funnel this is the main kpis sales are,just part of the process we obviously,are want to add optimize for sales but,book calls is what we're going after,here so I'm just going to quickly talk,about this because you know it's a,question of how much do I need to spend,on Tick Tock right that's the answer,that you want is how much should I spend,on take that home how much do I need in,terms of budget to be able to make Tick,Tock work for my brand and that's,actually going to depend right and I,know that's not the best answer right,it's a cop-out answer is oh it depends,but in reality that's that's what it is,right so what type of offer do you have,is it an e-commerce offer do you have a,high ticket offer such as this one that,I'm displaying right here is for a high,ticket offer okay uh is your offer local,right so there are different things,there are different kpis different,objectives that will let's say give you,Clarity in terms of the budget and how,to budget for these campaigns so one is,not going to be the right answer to,every single offer on Tick Tock so I can,only speak of maybe from our experience,what has been let's say the a driver for,success in terms of this Tick Tock,campaign and maybe how much was spent,but you should really do an analysis of,you know what your numbers are and I,think that's the better answer for for,this is what are your numbers what's,your average order value would your,customer lifetime value what is your,minimal cost per acquisition that you,can get right that you need to get by,right so like if you're over twenty,dollars GPA and you're losing money then,what's the point right so you need to,really understand uh your numbers before,you can answer that question so you know,I can quickly share with you guys here I,mean this is six sales for example 22,900 in Revenue but these are sales that,are hired on the higher ticket side,and this is 51 calls right so obviously,from the 51 calls six sales took place,you know we're getting leads for 21,right so like for other people like 20,leads may not be uh profitable right,that may not be ideal uh they would need,to get three dollar leads five dollar,leads which is possible with Tick Tock,but you can see here the spend is six,thousand two hundred and twenty three,dollars that's how much it took for us,to actually get this to work right this,is the lifetime hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're not,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special internet,inductory launch pricing and get the,master class at a massive discount if,you are interested check the link in the,description below and with that let's,jump back into the video if you look at,last seven days for example right so,last seven days we spent 730 dollars we,got seven book calls the kpi is you know,uh less than 200 cost per call so in,this particular case this we're hitting,that kpi but there's no sales this last,seven days right that's expected when,you look at last 14 days,take a look at this here right there you,go so 19 calls 100 you know eleven,dollars cost per call so it still it,took two thousand dollars uh for us to,get that and there's still no sales here,the sales took place uh actually last,month in August right so go here you'll,be able to see how much is spent for,example in August this is where the,sales page so right now in September,there still haven't been any sales,because it is there is a sales cycle so,that's another thing you want to,consider it's not so much as like all,right how much do I spend before I can,get results those things will come with,different testing that you do right is,your creative grade good enough to get,you those initial results right if,you're an Ecom right so I'll break it,down this way you're in e-commerce right,now you have this product you sell it,for forty dollars well you need to,advertise it and sell it on Tick Tock,you need to get 15 CPA right so if you,start a campaign at twenty dollars a day,let's say okay and you and we have,reality you want to do maybe for,multiple campaigns at a time right and,you know on the ad set level you can set,it the minimum is 20 a day on Tick Tock,so let's say you do four campaigns 20 a,
Let's move on to the first section of how much did tiktok spend on ads
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
hello everyone welcome back to technic,force learning in this video i'll show,you how much do tick tock ads cough,let's get started,tick tock was relatively slow off the,block in implementing a formal,advertising program for this reason,brands had to find alternative ways to,advertise on tick tock this is one of,the reasons that influencer marketing,has thrived on the platform,tiktok started experimenting with,advertising in late 2018 although it,didn't take off until well into the,following year,there was much discussion in the early,days about the high cost of tick tock,ads it can cause brands to thousand,dollars to a hundred thousand dollars to,take over a popular tick tock channel,for instance the cost of a hashtag,challenge has a flat fee of a hundred,fifty thousand dollars for six days with,firms spending additional dollars on,promoting the challenge however,now that tick tock has introduced short,native video ads things are now much,more affordable for brands wishing to,advertise on tick tock tick,now has a formal ads program will it,cost you a fortune,it has taken a while for tick tock to,enter the ads market but they have now,set up their formal ads program it has,been slow gradual process however at,least this has meant that you don't have,intense competition to gain the,converted spots on tick tock unlike on,facebook and instagram where winning the,best advertising positioning can get,ruthless and,cutthroat,is tick-tock advertising suitable for,your business,tick-tock is rapidly growing in,popularity as a short video-sharing app,in fact there have been months when,tick-tock was the most downloaded,non-gaming app in both the apple and,android app stores it shouldn't be a,surprise that many brands want to be,part of the action they already have,active accounts on instagram facebook,twitter and linkedin as well as youtube,channel however,any tik-tok advertising or even running,a company tick tock account will depend,very much on the demographics of your,intended customer base the developers of,tick tock and its forerunner music,chose to create an app targeting under,18s,alright many tick tock fans have stayed,with the app as they have aged but it is,clear that the bulk of users are young,even now 41 of tech talks users are aged,between 16 to 24. indeed 66 percent of,tick tocks users are under 30. tick tock,also has a strong female sku,this probably doesn't surprise many as,it tends to reflect the typical,difference between the genders when it,comes to the content types tiktok made,its name as a form of virtual karaoke,a pastime that more females enjoy than,males so if your business targets young,women then you should seriously consider,advertising on tick tock as well as,setting up your own tick tock presence,if you sell products more suited to baby,boomers or generation x then you will,probably perform better on the platforms,where they spend their time next,tick-tock advertising can be expensive,compared to facebook and instagram,obviously some of tick-tocks best,best-known advertisers such as nike and,disney have deep pockets when it comes,to advertising they are highly unlikely,to quibble about costs unless there is a,vast difference it can seem more,expensive than the more familiar,facebook or instagram advertising,however ads on tick tock are still new,this means that tick tock can afford to,charge a premium rate for them knowing,that advertisers aren't going to abandon,tick tock to compete with their,competitors for prime facebook or,instagram advertising space tick tock,ads start at ten dollars per cpm or cost,per a thousand views,they require you to spend a minimum of,five hundred dollars on a campaign so,you aren't going to use formal tech talk,ads for a cheap and cheerful viral,marketing campaign now let's go to the,frequently asked questions first are,tick-tock ads worth it,the tick-tock ads platform makes it,worth it to create accessible and great,campaigns many brands especially smaller,businesses are not sure that advertising,on tick-tock is worth it especially,given the time it takes however it is,easy to set up campaigns create,authentic video content and keep track,of your analytics and data next can you,get paid for ads on tick tock you can,get paid an average of one cent to two,cents for every sponsored view on tick,tock according to a report in business,insider that means if your video gets a,hundred thousand views on tick tock you,get paid a thousand dollars for your ads,in sponsorship once you build a,following on tick tock you can pitch,yourself to brands to offer your,services next how much do tick talkers,get paid if you have a strong following,on tick tock it's easy to get paid tick,talkers with large followings and we're,talking about hundreds of thousands or,millions of followers can get paid,anywhere from two hundred dollars to,five thousand dollars each month the,amount will depend on the size of their,following if you don't have more than a,hundred thousand followers
After seeing the first section, I believe you have a general understanding of how much did tiktok spend on ads
Continue the next second section about how much did tiktok spend on ads
How To Fix Tiktok Ads That Are Not Spending
How To Fix Tiktok Ads That Are Not Spending
so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's
After seeing the second section, I believe you have a general understanding of how much did tiktok spend on ads
Continue the next third section about how much did tiktok spend on ads
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the third section, I believe you have a general understanding of how much did tiktok spend on ads
Continue the next fourth section about how much did tiktok spend on ads
Why Your TikTok Ads Aren't Spending ( How to Fix it)
Why Your TikTok Ads Aren't Spending ( How to Fix it)
what's up beautiful people in this video,i'm going to talk about three things why,your ad account your tic tac ad account,is not spending number two how to get it,to spend and warm up your account number,three if none of the warm-ups or,anything that they do work what you need,to do to get that out account to spend,or what the alternatives are so if you,want to see what those things are keep,watching,what's up beautiful people it's nas here,back with another video i've been,getting a lot of questions on instagram,on facebook and emails on,linkedin i don't know everywhere that's,my ad account is not spending why is my,ad account is not like why is it not,spending it's just so annoying you're,trying to test the product or you might,already have a winner and you want to,scale it or whatever and it's just not,freaking spending it's so annoying i,know how annoying it can be to actually,want to scale something or you want to,test something and your ad account is,not spending even when you're setting it,at lowest cost in this video we're going,to go ahead and answer all those,questions but before we get started i,just wanted to throw it out there that i,have a brand new mini course on tick,tock which is going to get more detail,about tick tock ads product research for,tick tock and everything and the link,down below is completely free go ahead,and download it,you know it's an hour of anything that,you need to learn about tick tock and,running tick-tock ads so make sure you,go ahead and check it out take your time,learn about tick-tock and implement the,things that you learn from um what i,have um inside the inside the course now,that you know that let's talk about why,your ad account is not spending and this,is the case most of the time for people,that just are opening an ad account so,let's say you just went on tick tock you,open an account uh you register for a,business manager you got an ad account,and now you're setting up your ads,everything looks good your pixel is set,up correctly your store looks good,everything that they need is out there,and now you set up your ads first day,you put in a conversion you set up a,conversion ad it doesn't spend any money,second day doesn't spend any money third,four it goes on does not spend any money,maybe like five cents six cents seven,cents you've been there if you're,watching this video you know that you've,been there right and it's super annoying,and you're like okay what the hell am i,doing wrong,i've had a phone conversation with,someone that knows what they're doing in,one of the reps that actually knows what,they're doing so here's the thing with,one of the things if you're setting,something for conversion first of all,set up your all your ad accounts with,with cbo it tends to not actually spend,if it decides sometimes some ad accounts,are fine you set up your account you set,up your testing account and it starts,spending with conversion when you do,complete purchase conversion it spends,but not all the time that's the case,right so a lot of times they pick some,ad accounts that they don't want you to,basically get to conversion right away,right so you either have to let it just,sit there for seven days before it,starts actually spending and every day,is going to spend a couple cents and,eventually he's gonna spend or there's,faster way to do it so what the rep told,me is that your ad account is not,optimizing they don't know what they're,doing they don't know what to look for,so technically they don't want to spend,your money because they don't really,know uh you know what you're you're,about that's what it is your account is,not warmed up you they don't want you to,spend your money they don't want you to,spend money so basically after talking,back and forth and emailing back and,forth with a bunch of reps and agents,and all that this is what they come up,with and this is kind of like what they,got got back to me right so i was like,hey i want to know why the account is,not spending like that's a brand new,account right so i have multiple,accounts that i work with i have agency,accounts agency accounts usually i don't,have any issues with so that's not ever,a problem but i just kind of wanted to,figure out for my students for my people,to know why this is happening because,all people come in they don't you know,and their accounts are not warmed up so,a lot of accounts that i have that are,already warmed up that i've been,spending thousands of dollars on they,never had this issue but when i open a,new account that's when the issue,happens when i open a new account it,just doesn't spend so this is kind of,what they told me right um it is normal,to see delay and fluctuation activity in,the beginning period of the delivery so,don't worry our system explore new,customers basically they're saying that,they can't figure out who to find,based on the things that you're,advertising so they don't spend your,money so what they're taking the data,during this stage is used to
After seeing the fourth section, I believe you have a general understanding of how much did tiktok spend on ads
Continue the next fifth section about how much did tiktok spend on ads
TikTok Advertising Tips - How Much to Spend?
TikTok Advertising Tips - How Much to Spend?
how much should you spend on a tick tock,ad campaign to determine if it's working,for you or if it's not i get this,question a lot and the answer is it,depends on your objective now after,working with thousands of clients i can,kind of give you a guideline just to,make it easier for you my name is,matthew loop best-selling author of,social media made me rich here's how it,can do the same for you,like on facebook you can do many,different objectives we can drive,awareness on tick tock we can generate,leads we can generate sales video views,and the list goes on so,if you're running a tick tock ad,campaign the minimum ad spend per day is,20 per day by the way if you're running,a campaign you'll know usually within,the first two hundred dollars u.s that,you spend if it's going to work like you,wanted to so if your objective is to,generate leads i can tell you based on,experience that you should probably be,able to collect leads on tick-tock,for,could be five dollars per lead it could,be 15 per lead sometimes you know 25 30.,if you're not generating,that amount and you're not in that,ballpark then something's probably wrong,with your campaign and you can test,something else now if you're talking,about video views or sales to your,product or service well you need to,really determine on at least in the,sales to your product or service side,what's the average amount uh you're,willing to spend to acquire a customer,if you're if you're,selling a product that's 200 and you're,trying to turn a profit on the front end,well maybe the maximum you're going to,invest on a single campaign is 100,so you need to make that determination,yourself now going back to the video,view objective well that's really going,to fluctuate based on your individual,wants and needs you can get video views,on tick tock 15 seconds 30 seconds for,15 cents a video view you can get them,for 50 cents and higher so that really,that's going to take some testing on,your end specifically but,the more you work with this platform and,you test different types of videos,you're going to hit the sweet spot so,and that's a really important thing too,is mix up your content some of it could,be instructional some could be fun and,entertaining some could be,demonstration wise there's all these,ways that you can hit that market to,determine what's going to resonate the,best and get you the lowest cost per,lead or cost per client acquisition or,cost per,video view our goal with advertising is,to first get in the black make some,money make a little bit of return,because if you can generate a little bit,of cash flow from your ads with some,tweaking and adjustments you can,certainly scale that up just a,tremendous amount i know i've worked,with thousands of clients over the years,and sometimes it's those small,adjustments to the campaigns that can,produce the biggest gains so that's your,tip of the day some insight leave a,comment below what are you investing in,tick tock ads every month are you,investing this is where over 2.3 billion,people are right now and if you're not,capitalizing on this platform from the,organic side from the paid advertising,you are missing out on a huge cash cow,and client acquisition,money maker for your business hopefully,that made sense and you enjoyed this,content if you did smash that like,button and let me know if you have any,questions you can also visit,profit365.org if you want help with your,tick tock advertising campaigns our team,of experts can handle that for you or i,can personally coach you if you qualify,you and your team and we can actually,scale those results that you're,experiencing so hope you achieve some,massive results in your business get to,testing tick tock ads and i promise you,you'll have that first mover advantage,in the marketplace and you might see,some pretty cool things happen because,of it in your business hope you're,having a great day and enjoying the,scenery from,behind this is lake lugano in,switzerland,lovely place just took a swim there this,morning all right guys have a great day,bye
After seeing the fifth section, I believe you have a general understanding of how much did tiktok spend on ads
Continue the next sixth section about how much did tiktok spend on ads
TikTok Ads Not Spending? Here Are 8 Ways You Can Fix It (UPDATED)
TikTok Ads Not Spending? Here Are 8 Ways You Can Fix It (UPDATED)
hello everyone it's your favorite,digital marketer here Chase chapel and,we're going to be covering exactly what,you need to do and know with Tick Tock,ads if they are not spinning so many of,you have this actual issue we get this,comment all the time and so many people,DM us on Instagram at real Chase Chapel,asking how can we get our Tick Tock ads,to spend we've done everything we've,tried everything what is it that's not,making it actually spin so let's go,ahead and break down those exact things,you need to know that way you can,actually get your Tick Tock ads to spin,and start converting because we all know,Tick Tock has a huge opportunity as a,platform to generate sales and results,for your brand or business alright so if,your Tick Tock ads are not spending,here's what we're gonna do we're gonna,break down the eight things that you can,start trying out to see if your Tick,Tock ads will spend the first one which,is the most obvious one is increasing,your budget sometimes your budgets are,set too low if there are 20 daily and,you sell a product that's say 60 or 100,Tick Tock will automatically scan your,web page and know that maybe it can't,spend you know twenty dollars a day and,expect to get you a result so it's going,to want you to spend more than what your,actual product cost is in some cases so,the first thing to try is actually,double your budget see if they'll,actually start spinning if it doesn't,increase it some more to see if you'll,get delivery out of your actual ads now,if you can't get delivery out of the,actual ads and it's still not spending,no matter how much you increase it you,should staircase your spin across your,ad groups and what I mean by that is if,you have four ad groups what you would,do is you do twenty dollars on one ad,group 30 on the next one forty dollars,fifty dollars sixty dollars and this is,going to basically show you what spin,level you need to be at initially to get,the ads to spend sometimes twenty,dollars doesn't work sometimes forty,dollars doesn't work it's usually maybe,fifty dollars that actually gets the ads,to start spending so you staircase your,spin to identify where your spend is and,once it's actually starting to spin,you'll know what ad group budgets you,need to set going forward initially when,you're launching your ads so that way,you can get the delivery to happen with,your actual spending the third thing is,actually having two create natives in,your ad group sometimes a lot of people,add like five ten different ads and you,know that's okay to do on Facebook ads,because the system's pretty optimized,they'll know how to deliver the spin,between the different creatives to find,out what's working Tick Tock isn't yet,that efficient and if you have too many,creatives in there with a very small,budget it's not going to spend at all if,you launch Five ads and you only have 20,daily it's gonna be have a very hard,time of spending whereas if you have two,actual ad creatives you're going to be,more likely to actually get spend,delivery because the system only has to,optimize between two different ads to,find results for you now the second,thing here is sometimes people have two,ads and it won't deliver or they'll only,have one a good strategy is to have a,one ad that's actually a spark ad which,means it's been an authorized post from,an influencer or it's an authorized post,from your actual page,the second one is a non-you know,authorized post which is just you,uploading the content into Tick Tock ads,directly and having that as an ad as,well where you write the copy and you,actually put in the custom link and,everything there this is a strategy that,allows you to actually see if you'll get,delivery based off spark or non-spark we,see this work a lot of times when you,know Brands actually make these,adjustments go down to two creatives per,ad group and have one creative where,they actually wrote the custom copy the,second one an authorization post from,either influence or other page you'll,start to see delivery and number four is,switching from purchase conversions down,to add to cart and letting that run for,two to three days if you're not getting,any delivery even after making those,adjustments so far switch to add to cart,give it two to three days and see if,your spin starts to go through and if it,does great you can switch back to,purchase conversions after a few days,and your spin delivery should start to,actually start performing and number,five make sure you have all of the,placements turned off besides Tick Tock,you want to have Tick Tock ads as the,only placement because if you're running,an actual creative that doesn't fit the,other you know platform Replacements,it's not going to deliver and the ad,group just won't even run it's not as,efficient as just automatically choosing,Tick Tock for you so you need to select,Tick Tock as a placement Standalone and,number six is turning off comments,sometimes these videos are getting lots,of negative engagements s
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Best Low Budget TikTok Ads Strategy | Shopify 2022
Best Low Budget TikTok Ads Strategy | Shopify 2022
hello everyone it's chase chapel here,and i'm going to be showing you exactly,how to recognize if your campaign is,performing or not on tick tock how to,set up a campaign and how to do it if,you have a low budget for testing so by,the end of this video not only will you,be able to learn how to set up tick tock,ads for 100 or less per day but be able,to truly understand exactly what,strategy works how to get actual,conversions from the get go and be able,to successfully identify winning,creative styles that actually convert so,without wasting any time today let's get,into the training,so with tick-tock ads during the testing,phase if you have under a hundred,dollars per day as a testing budget we,like to actually test three to five,audiences at most so that way you can,truly understand and identify if your,actual ads are going to convert and not,only that we like to actually have only,one or two tick-tock ad creatives for,those campaigns so that way they can,optimize effectively and distribute,budget to one or the other ads that are,actually converting better that way you,don't have to spend a lot of money,trying to figure everything out and you,can have earlier success without having,to spend a lot of money and in fact we,literally do this so many times that,most of our clients actually launch,their campaigns and start seeing,immediate results and in fact right here,what we're looking at is,a few audiences here and literally,within launching this campaign on the,26th within three days this campaign had,already gotten 19 conversions and was,averaging a 2.28 x row s now while that,roads might not sound a lot to you but,this is literally within three days of,launch on tick tock ads getting 19,conversions for less than 100 dollars,per day and immediately it was already,roi positive and very profitable and in,fact once we actually optimize this,campaign over time we're going to be,able to raise that overall return and ad,spend to a three to four to five x roads,and be able to get really consistent,results at scale so we're actually,creating our own budget for ourselves,through this campaign and you can see,here we have audience breakdowns where,we're using an actual open audience,which is just a wide open audience with,no actual targeting and we're allowing,the tiktok algorithm to identify who to,go after for us and then we have other,audiences that we're more specific and,actually guiding the algorithm by giving,it a little bit of data that i can test,with that way it can optimize and get,efficient results and we do that with,interest hashtag audiences where we're,targeting specific hashtags around,videos people are watching on tick tock,and then we have actual interest,categories where that could be you know,actual brands like target or walmart,where we're targeting actual retail,stores where you know other similar,products are located,and then we have another open audience,which is you know actually in a,different country and then we have,interest in hashtag audiences once again,so i'm gonna go ahead and break this,down for you so you can see exactly how,to get results because literally within,launch of this campaign we're paying,less than you know 20 cents an actual,click we're getting cpms for around two,dollars around a cpm and even launching,these actual campaigns and being able to,get conversions within the first three,days so let's actually go through how to,set this up so that way you can launch,this campaign for yourself all right,we're in a brand new ads manager and,what we're gonna do is we're gonna hit,create,and this is actually how you set up the,actual testing campaign and what you're,going to do is you're going to actually,choose conversions if you're optimizing,for purchases if you have an e-commerce,store if you set up the actual tick tock,pixel you're going to want to optimize,for ultimate conversion objective and if,that is purchases then you're going to,want to optimize for purchases so let's,go ahead and name our campaign and we,can name it conversions testing and this,is the conversions testing campaign,where you can literally spend less than,100 per day and start making your money,back immediately that way you can,recycle that cash to actually grow your,overall results and achieve success so,once we have our campaign here what,we're going to do is we're going to,choose placements we're going to choose,tick tock specifically because that's,what our video is optimizing for and,that's where the actual attention is,we're going to choose our location in,our case it's going to be united states,and we have an age limit 18 plus for us,so we're going to choose that age range,so what we're actually going to do is,we're going to choose a specific,audience in the interest initially,we're going to start with going after,the clothing space,men's clothing and then what we're going,to do is we're going to find another,audience in here it could be apparel,pair on clothing,we can choose streetwear where
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