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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

The above is a brief introduction to how to post ads on tiktok

Let's move on to the first section of how to post ads on tiktok

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

After seeing the first section, I believe you have a general understanding of how to post ads on tiktok

Continue the next second section about how to post ads on tiktok

How To Create Viral TikTok Ads (Step-by-Step)

let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just

After seeing the second section, I believe you have a general understanding of how to post ads on tiktok

Continue the next third section about how to post ads on tiktok

TikTok Ads Tutorial Shopify Dropshipping ($0 to $100k Month)

so whether you like it or not tic toc,ads have been crushing in the ecom space,lately with not only the paid marketing,side but also the organic side,especially with facebook bands getting,out of hand high cpms and high cost per,clicks tick-tock seems to be the,all-around solution and in this video,i'm going to show you exactly how i,start and run my tick tock ad campaigns,to get sales like you hear in the,background so over the past few months,i've generated quite a lot with tic toc,in terms of revenue and in profit and,this is just one of the stores i'm,currently running and you guys can see,the active visitors we have 1.1 k as,well as 30 000,in sales just for today and here's also,one of the other stores we did around,60k in november and going on into,december we pulled out around 130 000,and this was all about around a 30,margin overall so if you ask me that's,not bad at all this right here is the,store that i pulled off 30 000 just for,today's sales in and you guys can see,the tick tock ads manager we have quite,a lot of campaigns because this product,definitely is in the scaling phase but,putting all this aside let's get right,into the tutorial the first thing you're,required to do is create an actual,account you guys can use the link below,and for the business name we're just,going to pretty much put our business,name i'm just going to put subscribe now,because that's what i recommend you,highly do right now if you're not,already for the industry we're going to,go ahead and put e-commerce and scroll,down all the way to other right here now,for the time zone i'm gonna put los,angeles now this one will defer you want,to put your time zone of course then go,ahead and check this box right here and,click register now after this you should,be taken to a page that looks something,like this so right here you're just,going to fill out your business website,put in your address and all that,information that's going to ask you for,a credit card and all that but once,you're filling all that out you should,land on a page like this so this is an,existing ad account i have obviously,we're going to want to go ahead and,select conversions right here and then,for the campaign name you're going to,put whatever the product name is but i'm,just going to put one for the sake of,this video and then you don't want to,touch any of these these are for,different strategies and actually do use,these options but we're not going to do,that in this case specifically so we're,gonna hit continue right here and once,we are on this page the ad group name is,basically the interest name so whatever,you target let's say you target dog,owners or cat lovers you're gonna put,cat lovers or dog owners or whatever,interest you target but for tick tock,specifically i like to go broad so i'm,going to leave this as broad and then,i'll show you guys how to target,interests later down the line so for the,website we're going to want to create a,tick tock pixel i already have two,pixels right here but if you created a,new ad account you won't have a pixel so,we're going to want to create one and in,order to do that you just want to click,that button click set up web events or,create pixel tick tock pixel click next,and you want to name your pixel i'm,going to put three and then click this,second option right here click shopify,click next and you should be taken to a,different page where you're just going,to spam next a bunch of times so,complete setup and we should be good to,go now in order to install this you can,actually get an app called tick tock on,the shopify app store and then just,pretty much log in with your tick tock,account details now personally on some,of my stores i don't even install pixels,and i just go based off of different,metrics like the ctr cpm cost per click,but if you want to install a pixel you,guys can pretty much do it through,shopify or by installing it with code so,now once our pixel is set up you guys,can go back to the tick tock page right,here open this up and we have our third,pixel that we just created right here,for the optimization of that we want to,click complete payment we don't want any,other people who just go to our site to,add to cart or view the content we want,actual purchasers hence why we choose,this option right here now we want to,scroll down right here and click select,payments and uncheck these two random,ones i mean we don't need panel or news,feed app series we want tick tock that's,where the money is at at the end of the,day for user comments we're going to,turn this off and then for video,download we're going to turn this off as,well now for this option be aware people,can still download your videos so you,want to make sure that you add a,watermark on all your videos before,uploading them or creative type there is,some strategies i use which include this,checked but for this specific testing,strategy we're not going to have this,checked right now so scroll down and for,the location i always start

After seeing the third section, I believe you have a general understanding of how to post ads on tiktok

Continue the next fourth section about how to post ads on tiktok

How To Advertise On Tik Tok

in this video I'll show you how you can,advertise on,tik-tok so let's get into it are you,wanting to learn more about social media,advertising and online marketing but not,sure where to get started then social,proof is the perfect channel for you,social media advertising is one of the,most powerful ways to promote your brand,products or services and we want to show,you how we upload weekly video tutorials,and how-to videos teaching you the ins,and outs of Facebook Ads Google Ads,and much more so if you're ready to,learn about social media advertising and,online marketing hit that subscribe,button turn on notifications so you,don't miss our next video so to get,started with advertising on tick-tock,you will need to set up a tick tock ads,account and you can do that here by,going to ads tick tock comm and it'll,take you to this home page so here you,can set up your own account and read a,bit about what tick tock advertising can,offer your business you can also see,some examples of some other brands that,are advertising with tick tock already,so here you can see Amazon quite a few,brands Too Faced Maybelline even,Universal promoted one of their movies,on tick tock as well so a lot of brands,are really starting to push their,advertising with tick tock and there's a,much bigger focus on tick tock,advertising now cuz the platform has,blown up so much and become so popular,and it's still not saturated so it's a,really good opportunity to still get,your advertisements on there and also at,quite a cheap rate too,so what you need to do is head back to,the homepage and click on the create and,add button now this will take you to a,page where you can start to set up your,tick tock ad account so choose your,country here and then you can choose,whether you're mostly going to be,promoting your business products and,services or if it's more an individual,account that you want to create so more,promoting yourself maybe as an,influencer so we'll then click Next and,this is where we'll put in all of our,business information to create our,account so once you've gone through and,completed all these fields click the,make a reservation button and then this,will submit your tick tock Add Account,request to tick tock and they're gonna,then get on get in touch with you so it,won't may be like a Facebook ad account,it won't instantly create the account,for you tick tock have to get back in,contact with you and I guess to confirm,your account has been created so just,sit tight and let tick tock get back to,you and you can then start promoting on,Facebook sorry tick tock inside the ad,account itself you can promote traffic,similar to Facebook you can also create,an objective for conversions as well and,sorry I should have meant you can create,an objective for traffic as well so,sending link clicks to a website of your,choice but you can also create an,objective for setting up conversions for,a particular type of conversion as well,so it's still quite a new platform so it,is definitely limited I guess compared,to say Facebook which has a whole suite,of different objective,that you can choose but it's the perfect,time to get in early and start becoming,much more familiar with the tick tock ad,platform so I hope this has been useful,and now you know how to set up and,create your fate your tick tock ad,account make sure to subscribe to the,channel so you keep up to date with our,newest videos and make sure to hit that,like button as well and we'll see you in,the next video

After seeing the fourth section, I believe you have a general understanding of how to post ads on tiktok

Continue the next fifth section about how to post ads on tiktok

$0-1K/Day with TikTok Ads - Step by Step Tutorial & Strategy

in this video i'm going to be taking you,step by step on exactly how i went from,knowing nothing about tick tock ads to,making over a thousand dollars per day,with them in just under a week what's,going on everybody tanner here with,another video i hope you're all having,an amazing and productive day so far in,this video i'm going to be taking you,step by step on exactly how to set up,tick tock ads how to get up to 2 300 and,free ad spend and what i wish i knew,before i actually started running ads on,this platform and if you're looking to,get into e-commerce or at least expand,on what you're already doing during this,holiday season i highly highly suggest,you apply for my advertising agency,where we find products for you and we,test and scale them on facebook all you,got to do is click the top link in the,description and i'll see you there now i,know a lot of people have tended to stay,away from the tick tock ad platform,since it became public but i would,highly suggest you not do that because,it's an untapped platform you know maybe,you're thinking,my products not going to work on here my,product's too expensive or i just don't,want to learn a new platform but the,reality of it is that there's a lot of,money to be made on this platform and,even if you think you may be confused by,the ads platform itself i'm going to,show you how to navigate through it what,everything means and how to actually get,your first ads up i promise you it's not,as complicated as it seems but i want,you to know that you shouldn't be,opposed to not running tick tock ads,just because of the product that you're,selling it doesn't matter if it's for,older people if it's something higher,ticket it really does not matter there's,so many people on tick tock and a lot of,people aren't really running ads,compared to facebook so you should take,advantage of it while you can especially,while you can get up to twenty three,hundred dollars and free ad spend so,what they're doing right now because of,covet is once you set up your ad account,verify your business manager they're,gonna go ahead and give you 300 in free,ad credits and then after that you're,gonna be able to get an additional two,thousand dollars in free ad spend,because the way that tick tock ads works,for billing you have to add from a card,to your balance on tick tock so let's,say you put in a thousand dollars,they're gonna match that and put two,thousand dollars in your ad spend,balance and you can run ads with all,those funds so even if you're just,getting into e-commerce and you just,wanna save money or at least get more,bang for your buck i highly suggest you,take advantage of this while they're,still offering it and one last thing,here that i wish i knew before i,actually launched tick tock ads is to,not expect things to move super quick um,you know the ads that you actually,launch are manually reviewed i learned,from an ad rep that i've been working,with so it's not like an automated,system like facebook when you submit,your ads to run those have to get,manually reviewed by a person so there's,really two negative sides of this one,it's going to take longer to get,approved and two they're going to be,more strict and i notice that my ads get,approved somewhat based on the person,because sometimes something will get,approved and then someone else will,review that same ad if i put it in,another ad set or add group as tick tock,calls it and it'll get declined for one,specific reason but the process is,pretty easy where you can fix it so,we're gonna get into the actual ads,manager in one minute i'm gonna show you,how to set everything up but what you,need to do first before you can actually,run ads is make sure your pixel is set,up so if you're using shopify it's super,super easy just go to the app store type,in tick tock it's going to be a little,plug-in and then you'll go through there,check some marks and then you're good to,go it's going to automatically install,the pixel you don't have to do anything,manual and then all you have to do after,that is get the tick top pixel helper so,what that's going to be able to do is,you're going to be able to go on your,website look at that pixel helper and,make sure that your pixel is active and,if you're not seeing it just make sure,your ad blocker is disabled that's most,likely the reason and just go through,click add to cart go to your checkout,just make sure everything's firing,correctly and then once you do that,you're good to go so let's go ahead set,up some ads so this is what it actually,looks like on the tick tock ads manager,so it's actually very very similar to,facebook there's a few things that are,different but in the grand scheme of,things they're very very similar so when,you're creating a new campaign this is,what it's going to look like and now for,me i haven't really messed with these,other objectives i've always just gone,directly for conversions i'm going to,leave it how it is right now and go to,continue so now we're

After seeing the fifth section, I believe you have a general understanding of how to post ads on tiktok

Continue the next sixth section about how to post ads on tiktok

How To Run TikTok Ads For Your Shopify Dropshipping Store In 2023 | Beginner Tiktok Ads Tutorial

at this point you definitely need to be,utilizing tick tock within your,marketing strategy i mean they have a,whole hashtag that says tick tock made,me buy it so whether you're doing drop,shipping print on demand private,labeling like it doesn't matter whatever,your ecommerce business is you need to,incorporate tick-tock ads into your,marketing strategy so in this video i,really want to give you a step-by-step,totally beginner friendly tutorial on,how to run tick tock ads and i'm going,to show you how to set up your account,and some of the best strategies that you,can utilize to get you the best return,on investment possible now if you're new,here my name is antonio i'm a master's,in internet marketing and i'm a paid,media consultant for a fortune 500,company and i manage over 30 million,dollars worth of ad spend across several,different social media platforms so you,can trust and swear by the information,that i'll be giving you in this video so,if everything sounds good let's get into,this tutorial so first things first you,want to set up your tic tac add account,and it's actually pretty easy to do um,you're going to put in your email your,password and then they're going to send,you a verification code to your email,once you get that you put that in and,then they're gonna ask you what is your,business name if you don't have one just,put one in and then your address um for,your business again just put in your,home address if you don't have like a,virtual address or actual business,address so nothing super deep um or out,of the ordinary i will say a lot of,people ask me can they connect their,existing tick tock account with this,tick tock ad account and the answer is,yes and i'll show you how to do that a,little bit later because i know some,people want to use videos from their,existing tic tac account and use it with,their ad account um so yes you can do,that okay so now that you've actually,created the account your account should,look something like what you're seeing,right now on my screen just a completely,blank account,and the first thing that you're going to,want to do is set up your tick tock ad,pixel now the reason why you want to set,this up is because you want to make sure,that you're tracking all the data on,your website and you're giving it to tic,tac okay,if you're familiar with the facebook ad,pixel it's essentially the same thing so,all these social media platforms learn,through data and this data allows them,to serve better ads to your ideal you,know audience okay and so the more,information that you give to tick tock,about your website and how people,interact with it the purchases they can,then you know serve your ads to,the right audience so you get better,performance by better click-through,rates better cost per clicks right or,cpc and ultimately you get more,purchases for a lower cost so you,definitely want to set up your tick-tock,pixel um and do not listen to anyone,that tells you that you don't need it,you do because you're going to be,spending more money,over time if you don't,you know set up your pixel so i'm going,to show you how to do that right now so,what you're going to want to do is go to,ad sets and then under that you're going,to want to click events and then those,are going to say app events and then,there's going to be web events you're,going to want to click web events,boom and then you're just going to type,the name for your pixel nothing crazy,get money pixel you feel me,boom,and then you're going to click tick-tock,pixel hit next,then you'll want to do automatic setup,through web events and platforms next,and then you want to click shopify okay,hit next and from there you're going to,want to add the shopify app to your,shopify store it's very easy to do,you're just going to click connect,okay,add the app and then you are gonna wanna,do manage cookie allow first party,cookies and then you're gonna wanna do,automatic advanced matching,click next,it's gonna show you you know,data sharing,right here you're going to want to click,you know maximum right you want all the,data as possible,right,click next,then it's going to show you the events,so it's going to be complete payment,initiate check out all this stuff right,and so when we actually talk about,campaign structure,you're these are going to pop up and i'm,going to tell you how to utilize these,events which is essentially just the,funnel that you take your customers,through right,and then you're gonna hit complete since,i already have one set up i'm not gonna,completely set it up but it's fairly,easy to set up your pixel with shopify,just make sure that you follow these,instructions on screen okay so now that,you set up your tic tac pixel now you're,ready to set up your first campaign and,i'm going to walk you through it step by,step okay so first thing that you're,going to want to do is click create an,ad,boom,okay from there you're gonna see,simplify mode or custom mode i always,like running my ads in custom mode um it,

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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

hey there andrew here hope you're all,well today we're going to learn how to,use tiktok ads effectively something i,haven't yet spoken about,on this channel so naturally you're in,for a value-packed one today,last year 74 of marketers,and businesses had no plans to invest,into tick-tock ads according to,a social media marketing industry report,so you're already two steps ahead of,your competition,watching this tutorial we'll be going,over five things today,why should you use tick-tock ads,examples of winning tick-tock ads,account setup tick-tock pixel setup and,creating,your ads as usual i'll leave timestamps,for all five sections for your,convenience and,any tools or resources i mentioned,throughout the video,i'll leave in the description box below,so go ahead and check them out below,so why should we use tik tok ads i mean,there are so many other ad platforms out,there right now,but because tick tock is so new there's,definitely pros and cons but let's go,over why you should use tick tock ads,and i'll be talking to also the,downsides of tick tock ads throughout,the video,arguably one of the biggest reasons,though to use tick tock ads is because,it's currently a,platform that is relevant in the world,of social media marketing it's really,important,to stay ahead of the curve and,experiment,within reason with new tools tick-tock,as is,exactly that it's a new and relevant,platform as of right now,tick tock ads has an extremely engaged,user base but this,may change in the future tick tock was,the most downloaded app on the apple app,store and has 2 billion total downloads,across apple,and google's app store now obviously,this doesn't mean,anything if the users aren't actually,engaged,but 9 out of 10 tick tock users access,the app,on a daily basis and spend on average 52,minutes on the app per day be careful,though because the cost per click of,tick tock ads is extremely high right,now,in comparison to let's say facebook ads,or snapchat ads,so the barrier to entry to just,experiment with tick-tock ads alone,isn't exactly low that being all said,it's worth at the very least,experimenting with tik-tok ads you can,use tick-tock ads to grow your business,get more customers leads or even just,grow your tick-tock profile and get,your engagement and following up in the,next few sections i'll show you a simple,strategy you can use to see if tiktok,ads works for you,and your business okay so before we jump,into creating our tick tock ads,if you're enjoying this video tutorial,so far be sure to give this video a,thumbs up,and also subscribe to this channel if,you're looking for more lessons around,digital marketing e-commerce and general,online business,i've got my phone here and before we,jump into those talk ad creation,i want to go over winning tick tock ads,you know,tick tock ads that actually work well on,my phone here i'll also leave it on,screen so you can,follow along and break down why exactly,these ads,actually work so well so let's start,with the first one and the first one,is a slurpee ad from 7-11 i believe,so as you can see here you've got your,standard,dancing tik-tok here with a brand and,product,integrated into the video so,you can see in the caption they called,it the slurpee,shimmy and the point here is to create a,social dance that gets picked up by,other tick tock users and becomes tied,you know to a product if the dance gets,picked up by a whole load of users well,the product also gets picked up too the,product being a slurpee in this case,if you have the creativity and the moves,you know this is a great way to promote,a brand or product but creating a,dance that goes with it but i know this,isn't for everyone,personally not my cup of tea so let's,move on to the next example,so the next example with this one it's,also straight,pretty straightforward they have,literally just,shown their apparel products overlaid,with a popular song and they've added a,direct,call to action button as part of the ad,which i'll show you how to do,later in this tutorial they have a,buttload of likes,at 200k plus for this specific ad alone,which means they most likely,ran an engagement campaign on tick-tock,but the point here is you don't always,need to have a really fancy you know,dancing tick-tock video to succeed so,this is an example of an ad that works,and it's just a very,simple uh you know apparel video the,next one is,from nike this one's pretty interesting,have you watched this,you know ad loan by itself you're,probably going to wonder,how the heck is this working how does it,drive customers to,buy anything or do anything wouldn't,blame you but,what's going on here is also genius and,can drive virality the goal here is to,get,as many users to repost this as a duet,as you can see here they've reposted it,you know they've got some,engaging dancing going on more people,that repost this as a duet the more,eyeballs,that see this ad and the more traffic,that comes through to your website,so as you can see here with tho

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