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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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How to get the AD AUTHORIZATION code in TikTok | TikTok Ads & Sponsored Content

if you're watching this video there's a,very good chance that you're working,with a brand,a client,or a fantastic partnership where you,have been asked for an ad authorization,code or the ad code for your tick tock,videos i'm going to show you exactly how,to do it today and after i share exactly,how to do it step by step i'm going to,share with you a few things that are,really helpful to know about,partnerships sponsorships and working,with clients who pay you for your,content especially on tick tock so the,first thing you're going to do is pull,up your tick tock profile,you're going to go to the three little,lines in the upper right hand corner,and you're going to click on creator,tools,from there you're going to go ahead and,scroll on down and you're going to,select ad settings so at the very bottom,you see how there's that thing that says,setting add settings make sure it is,turned on because this is going to give,you account access to being able to,generate those codes,then you're going to select the video,that you want to authorize for ads now,keep this in mind and i'll talk more,about this in just a moment but if there,is copyrighted music,in your video it may be difficult or,even impossible to run an ad to it don't,try to skirt that rule so if this,doesn't work there's a very good chance,that particular video is not being,approved for running ads all right,so what you're gonna do is you're gonna,pick the video that you wanna run ads to,i just pumped out a ton of videos this,week so i'm going to scroll on down to,one that has done better for me,i'm going to scroll on down and let's,pull it up beautiful,so i'm selecting this particular video,as a tick tock that could have an ad now,keep in mind there is copyrighted music,in this so this one i wouldn't actually,run as a true tried and true ad as a,sponsored piece unless i had purchased,the rights to run it as an ad so i'm,gonna go ahead and select those three,little dots underneath uh on the on the,right hand side the three little dots so,as if you were gonna pin the video save,the video duet the video or copy the,link,i'm gonna scroll all the way on over,to add settings right before delete just,be careful here that you don't,accidentally hit delete alright,so i'm going to go ahead and turn on the,add settings,you can decide whether or not you want,to show this only as an ad so it never,shows up on the for you page i probably,don't recommend that unless you're in a,special contract for that but i'm going,to go ahead and select add authorization,and turn it on once i have,agreed to the advertising content terms,of service i'm going to turn on that,you're going to see the video status,change it says the video status will,change from private of or friends to,available for ads so that the authorized,ad teams can view your video super,important note,do not use this if you don't want your,video to be public unless it only shows,up as an ad but keep in mind it's still,going to show up to people so you can't,prevent your friends or family from,seeing it or the high school bullies all,right so i'm going to hit okay,and then from there i'm going to click,or click generate code i get to,determine the length of time that that,is uh generated for so you can authorize,it for seven days 30 days 60 days or 365,i'm really glad they added the 365,option,so i'm going to do seven days and i'm,going to click authorize now i'm going,to blur out my my specific code for this,because i don't want you guys to see it,actually you're not able to see it here,which is kind of nice you can delete the,code you can copy the code or you can,extend the authorization period so if,the period runs out for the,authorization to use it as an ad and,your client or sponsorship wants to,extend it this is where you would extend,that length of time so i'm going to go,ahead and hit copy code and then it is,going to be good to rock and roll for,the next seven days,give that code to whoever it is that,wants to run ads and you are all set to,go but here are a few more things that,you need to know about running ads,especially if you're being sponsored if,you have been looking for sponsorships,so number one you don't want to use,copyright and copyrighted music in,videos that are going to ultimately be,ads we've actually come up against this,many times this being a recurring issue,even with some of the audio that tic toc,has said is approved for ads we've,actually had issues with it so i,personally use a tool that's i think,like 200 bucks for the year called art,list you can go to artless.io,and pay for the annual subscription so,you can get unlimited access to,copyright free royalty-free music that,you can use potentially depending on the,song's terms in your tick tocks with no,issues for ads the second thing i want,to share with you is that if something,is going to be an advertisement it's,according to the ftc's regulations you,actually have to disclose that it is an,ad even if you're not being paid for

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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)

- How to run TikTok ads in 2022.,This is a TikTok advertising tutorial for businesses.,TikTok has now over one billion monthly active users,as of January, 2022.,160 million videos are watched,in an internet minute on the platform,and it's the most popular mobile app,downloaded in 2020 and 2021.,If you want to leverage that platform,,but don't want to spend all that time and energy,figuring out an organic growth strategy,,TikTok ads may be a great alternative.,Today, I'm going to show you what you need to do,in order to run successful paid ads on TikTok.,Step one, create and install a TikTok Pixel.,Similar to Facebook ads,or Google ads and other ad platforms,,when you install a pixel, that allows you,to understand the user's behavior on your website.,That in turn will allow you to segment those users,in cohorts that you want to target with other ads.,So let's say someone visits your website,,goes through the checkout process,,and doesn't complete their purchase.,You'll be able to retarget that person,with another ad and that'll help you increase,the number of conversions you get,,because when they're on TikTok, they'll see it, boom,,you can start making them convert.,And here's a trick.,Let's say you're selling a product or a service.,When you do that remarketing ad on TikTok,,you can show a video of what it's like to be a customer,or use your product or service.,That'll get more people to convert.,Step two, start with a very broad audience segmentation.,Don't target a specific gender or age group.,Let TikTok run your ads to a broad user group,and let it optimize and deliver so they can find out later,which audience are the most responsive.,You should run your ads,and wait some time for user data to come in,so that you can optimize around the data,so you can see what's working for your campaigns,versus just jumping the gun.,Step three, use as placement only TikTok.,Don't waste your time and money advertising,on other platforms that TikTok offers.,The real value is really on TikTok as a platform itself.,Step four, make sure to target only one interest at a time.,When you're starting, you don't want to mix up things,that have too many interests,being targeted at the same time.,If you stack different interests,,you won't be able to understand which interests,are creating the best results.,It's better to target only one interest at a time,so you can clearly identify which interests,are the most profitable for you campaign,and then expand from there.,Step five, ideally, start with,a minimum budget of $50 a day.,This will allow TikTok to run more experiments,with your ads and show them more audiences,in order to optimize your ad delivery faster.,Step six, cap your costs per conversion.,Make sure that it's at least at breakeven point,and that'll allow you to run ads,and spend money and not lose it.,Step seven, use TikTok's ad platform.,They'll show you all the top performing ads,on their platform so that you can learn,what's working for other people,and how you can model after those ads in your own business.,That'll reduce the risk.,Now, if you need help with your TikTok ads,,check out my ad agency, NP Digital, we'll be helpin',with TikTok and all the social platforms out there,,even performance marketing.,Or if you just have any questions on TikTok,,whether it's paid or organic, leave a comment below.,I'm here to help.

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How To Fix Tiktok Ads That Are Not Spending

so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's

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I Bought The First 5 Things TikTok Ads Recommended To Me

(upbeat music),♪ This is Safiya's new intro song! ♪,- Hello friends, and welcome to another video.,This week, I'm gonna be buying the first five things,that TikTok ads recommend to me.,That's right, I'm gonna be giving TikTok,even more of my personal information, a questionable move.,So, over the past few years,,we've done a few experiments that involve buying products,from targeted ads across social media platforms,,like Facebook, Instagram, YouTube, and Snapchat,to see if their ad algorithms and analytics,could match me to things I might like.,And a few months ago,,I finally relented and downloaded TikTok,,and lo and behold, there were ads and abs, but mostly ads.,Now in general, TikTok has actually become an environment,where companies and people interact a lot,,so I think a lot of businesses see TikTok,as a good marketing opportunity.,- Thank you Little Caesars,for the life size plush replica of me!,- And in terms of the ads I've seen,,there's quite a wide variety.,(dramatic music),- I have been dreaming of marriage with a rich girl.,- I've gotten ads for parks,,ads for like fake veneers and ads for working for TikTok.,Some are for super small Etsy shops.,Some are for larger corporations.,Some play into TikTok trends,,or try to mimic the normal videos,you might see on your for you page,,and some are incredibly low effort and confusing.,Like, what is this product, and why is it so pixelated?,And I also know that other people notice these ads as well,and can relate to getting blasted,by the same one for weeks on end.,- This is a plea to the marketing people at HALARA.,Please, stop targeting me to buy your mini tennis dress.,- Every time they open the app.,- Wow, I sure love my HALARA dress.,(sobs) It's, it's really cute!,- But TikTok does have a very targeted algorithm.,I should know. I've been on Edgar Allen Poe Tok before,,so maybe they do know best,,and maybe I will like the things they show me.,So that's what we're gonna do, buy the first five things,that TikTok ads recommend to me and see how they do.,All right, so a couple of quick disclaimers here.,One is that I'm gonna be pretty much just ignoring,the first ad that comes up right when you open the app,,because I usually find that those are for movies, TV shows,or big companies like Credit Karma,,and I'm more interested in their normal ad inventory,rather than the big banner ones,,which feel less targeted overall.,The other disclaimer is that rather than just sitting,in one spot and just scrolling,until I get to all of the ads,,I'm gonna open the app up multiple times,throughout the day and get my five ads that way,,just because that more closely replicates,the way I use TikTok on the daily,,compulsively opening the app,,scrolling through a few videos,,feeling guilty about wasting time and then closing the app.,Alright, and with that, let's ruin my algorithm.,Alright, so I've been scrolling,,and TikTok gave me a pretty good ad here.,This is an ad for Pizza Hut's new limited edition,,streetwear line, Tastewear.,- They don't just sell pizza anymore. They make streetwear.,And it's called Tastewear, so let's get into it.,- Yes, that's right, Pizza Hut made a track suit,,and they're advertising it to me, which is weirdly targeted.,I am not necessarily the world's biggest Pizza Hut fan,,but I am a huge fan of companies,doing weird PR things, including clothing.,KFC Crocs, sign me up. Peeps Crocs, I'm there.,Pizza Hut parka, I mean, I have that.,I don't actually follow a lot of brands on TikTok,,but I have posted a fair amount of videos,with weird clothing, including the aforementioned Crocs,,so maybe that's what tipped them off.,So I am gonna get all of this stuff, or as much as I can.,They have a jumpsuit that's inspired,by the plaid tablecloths at Pizza Hut restaurants.,Then I'm gonna get their T-shirt that is inspired,by their stained glass chandeliers,,and I'm also gonna get the slides.,They do also have a necklace, which I'm gonna grab.,The pizza chain, oh I just got that...pizza chain.,It's a pizza chain about the pizza chain,,Pizza Hut, pizza chain.,Two notes here, one is that the iconic red cup,was sadly already sold out,,and also that this is not that cheap,,specifically, the track suit is kind of expensive,,which I wouldn't really expect from Pizza Hut,,but we're gonna get it anyways.,Dude, we're definitely gonna have to go,to Pizza Hut in this.,- You're gonna be drippin' in Pizza Hut.,- I'm going to be as greasy (laughing) as a Pizza Hut pizza,,sorry for the slander.,Alright, so I just got another ad,for what seems to be an electronics mystery box.,It's from this account called, What the Boxio,,and it's sort of cryptic.,It's almost like a cliffhanger.,This dude is just like, "Hey, you need a box, go get one!",- So you guys know we've got boxes, boxes, and more boxes.,I can't show you guys what's in there,,but I can tell you guys,,you guys need to go buy one as soon as possible.,- He also does a nice sheesh at the end.,Wow, I felt so weird doin

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How to Optimize TikTok Ads CTR using This Proven 4 Step Recipe

hey guys danny here so in this,particular lesson we are going to,discuss on how to optimize for ctr,otherwise click-through rate,we,have been optimizing for click-through,rate for the longest time ever since the,days of good old facebook okay ever,since i've been doing lead generation,which has now been for over eight years,ctr is one of the main points,that we look at in the kpi,in order to kind of determine what our,next step is going to be okay we heavily,heavily focused on local and we've been,doing this for you know ever since we,really started and it's been working,great and we've used the same strategy,now over on tiktok and it does it does,well okay now there are some other kpis,that are important to look at again the,way we do things and again like i've,always mentioned test test test right,the three t's you really have to look at,the bigger picture of the entire picture,before you say okay like i'm only gonna,look at ctr and that is it because again,like i mentioned things change and even,though we do primarily look at ctr when,we optimize ads and tweak things ctr is,not the like the 100 final decision,whether something's going to be changed,or not because we have had ads that have,had a low ctr but the cpl has been great,the conversion has been great so it,would be stupid for us to kill that if,it's doing wonders in other areas okay,so again make sure you look at the,entire landscape before you start making,decisions just based on one single kpi,factor okay but again in this lesson i'm,going to discuss what we look at when it,comes to optimizing for ctr and if you,know we get something that's lower than,the baseline a different couple things,that we look at and how the ads,especially on tick tock really play a,factor in what your ctr ought to be so,first things first let's take a look at,the computer here and i'm going to get,to the ipad here in a second,so this is one of our ad accounts that,we have here on just some of the,campaigns that we were running and i,just picked you know a couple here a,couple dozen or so just to show you what,the kpi looks like for what the ctr,looks like on some of these different,campaigns here okay so as you can see,here you know we have this ad here has,spent almost two grand has had a two,point three four percent uh ctr which is,pretty good plus three one point one,five one point one one three point oh,two 0.95 over one over one over one over,two over one over one under one here but,it's still spending and it's still,generating pretty decent results from,what we are you know needing this,campaign to achieve right now in general,right generally speaking of course this,really depends on the industries,campaigns budget and so forth but,generally,we like to have a ctr of at least one,percent now i know there are a couple,blog articles out there and some have,been posted a couple years ago that you,know have a much lower standard of what,that ctr percentage would be based on,the industry for example like in the,medical space i i believe this was a,couple years ago maybe four or five,years ago there was an article posted,that the ctr for the healthcare paid,advertising space,should be at least 0.65,now in my opinion that's really setting,the bar super low again what we strive,for is at least one percent if we're,doing north of that,then we're good right as long as our,other kpis are in place too right cpcs,especially cpls and ultimately the,result after the conversion if it's,south if it's under one percent then,this is where the optimization comes,into play and this is really where this,lesson takes factor in terms of what we,need to do in order to optimize,for a better click-through rate let's,say you're not getting that,click-through rate what do you need to,do well this is what we're going to be,covering here now now tick-tock right,tick-tock like i mentioned before 100,character max on the ad copy so you,really don't have a lot of play,when it comes to the ad copy so what,does that mean and this is one of the,first things that we're going to be,covering here your ad copy,needs to be,super specific okay so add copy,p this is a peanut our ad copy needs to,be,super specific okay,now,when it comes to the ad copy that we put,on there we literally just give them the,offer okay again this is tick tock you,know the mentality of tic toc is that,they're just scrolling and scrolling and,scrolling and scrolling and if your ad,doesn't look like an ad then you're,pretty much in the rotation you're,scrolling and scrolling as long as you,have a good hook good video good story,within 15 20 seconds or whatever how,long your video is then your ad copy,needs to be as specific as possible in,order to get them to do what to click on,the ad right because that's the ultimate,goal with the ad copy and the creative,is for them to click on it because if,they're not clicking on anything,then what's the point what are you even,doing right so it needs to be super okay,super specific and like i

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How To Stop Your TikTok Ads From Dying Out After 7 Days...

what is going on guys nobur here back,again with another video and today i'm,going to be answering a common question,that i get on my videos and in my dms on,instagram and that is how do i stop my,tic toc ads from dying out this is kind,of a subject that has been brought up,because normally with facebook we kind,of just start up you know using one ad,and we follow this proven method but,with tick tock ads things are a little,bit more up in the air i guess you can,say and also they're a little bit more,unpredictable in terms of like how long,is your campaign actually gonna last how,long is your ad going to last and and,honestly a lot of people are just,starting up campaigns being super,profitable for the first three days to a,week and then after that just having it,completely die out and not perform good,anymore so this is obviously annoying,and with our experience we've obviously,encountered this ourselves and it was a,little bit frustrating in the beginning,but obviously it was just a matter of,like testing some things trying to,figure out the algorithms and the,optimization trying to figure out how,the platform works and how to best take,advantage of it so of course we learned,a few things that i'm essentially just,going to be sharing with you in this,video on how you can essentially do,everything in your power to make sure,that your ads last as long as they can,and we're not just talking about the,creative here we're talking about,actually being able to scale a product,for longer than a week because i know a,lot of people kind of scale to a week,and then they just die out so we want to,talk about how you can actually maintain,a product scale for longer than a week,you know going on to two three four five,months and still be profitable the whole,time so there are a few things that we,are going to cover in this video i'll go,a little bit in depth on some of them,but some of them are pretty,self-explanatory and we don't have to go,that in-depth on them so from what we've,seen so far there's only a few things,really that are causing campaigns or ads,or ad groups to die out number one is ad,fatigue so this is commonly known as,like when your ad is just seen by so,many people that it just stops,performing as well the initial pocket of,excitement or like the initial jump,start of excitement when you first,launch a new creative it kind of fizzles,out and over time it just stops,performing as well so that's number one,number two i would say is momentum in,the ad account which by the way these,are in order but momentum in the ad,account is essentially your continuous,ability to create new campaigns ad,groups you know basically just new,things that perform really good and for,example if you're on a winning streak in,my opinion it's way less likely to die,out than if you just started something a,week ago and you just let it run and,forget about it the next reason that i,see tick tock ads dying out is customer,service issues and fulfillment issues so,long shipping times we'll get into why,this affects your tick tock ads during,this part of the video and obviously the,last one which i'm not going to go too,in depth on i'll talk a little bit about,it right now which is tick tock bands so,just like facebook tick tock reserves,the right to disapprove your ads and,they also reserve the right to ban your,account and the best thing to do to,avoid this like the best thing that i,can say honestly is just read the tik,tok ad policy and do your absolute best,to try to not break the ad policy which,i know is sometimes hard and it's a,little bit unpredictable on like okay,what breaks the policy and what doesn't,the good news is that tick tock has a,really great customer support line,unlike facebook where you know you kind,of have to like stretch if you can even,contact their customer support it's,usually always a copy and paste or it's,a bot on the other end so that's the,good news with tiktok is while we do see,accounts getting banned it's a lot,easier to get those accounts back and,actually move forward from that point,just because you can reach out to a,support rep and usually they're nice,enough to you know tell you exactly what,you did wrong and then you can go and,fix it and then they'll go into your,account and re-enable you so these are,the main things i'm going to go in depth,on only a few of these because i think,that not every single one of these needs,to be gone in depth but the ones that i,think do matter i'm going to be sharing,everything that i know about them so the,first one that we're going to talk about,is ad fatigue now i don't want to say,that there's a necessary like lifetime,on a specific ad or a certain ad inside,of your tick tock ad account i think an,ad can work for as long as it works so i,wouldn't set the expectation of saying,like okay ads work for two weeks on tick,tock what i would more do is i would try,to consistently push out new creatives,in your tiktok ad account so kind of,something that we're

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Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101

are your tic toc ads getting rejected,are you not sure if your content is,being accepted,today we are going to take a look at the,top reasons the tick tock ads,are rejected,hi everybody welcome to the tick tock,ads manager 101 series,i'm peter and i'm here to help you,through your tick tock advertising,journey,our mission is to help you successfully,launch your very first campaign on tick,tock,so let's get started,for this episode we will talk about the,ad creatives and common reasons why ads,are rejected,now on tick tock we ensure a safe and,authentic user experience by holding,advertisers to a high standard for the,content they promote on our platforms,which is why we review each ad to make,sure it complies with our ad creative,policies,and local regulations now i have,personally come across many ad creatives,that have been,rejected due to various reasons and i'm,here to help you understand some of them,so that when you start your campaign,you're already aware of what not to do,so let's take a look at our first reason,that many ads get rejected,the ads that make exaggerated overstated,or misleading claims about product,performance is clearly,not compliant with our policies like an,ad that says they are going to give,twenty thousand dollars once you sign up,without any proof,or if this particular product says,you're going to lose 15 pounds in one,month,basically any weight loss claims i have,another one too,this product will give you 100,satisfaction in life,these absolute claims are not encouraged,on our platform and our review team,will reject any such ads if you look at,the caption in the first one it says 100,natural herbal cream number one of the,whole world,absolute terms and the second one says,use this service and get married,in three days well that's not okay,now let's talk about the second reason,that ads get rejected,which is if ads show products or,services from a prohibited industry,i have seen a lot of ads get rejected,for this particular reason,it's really important for you to know,the list of prohibited,items from your own market tick tock has,always maintained,very strong policies for an authentic,and safe user experience,which is why we don't allow items like,illegal drugs or,adult content you can have a look at the,whole list,if you visit the help center link in,your ads platform,the first part contains the products or,services which are currently prohibited,in all countries and regions like,cigarettes weapons gambling political,ads and more,and the second part contains the list,from various different markets,now we come to the third reason and this,is important guys,if the products and prices in the ads,are not consistent or relevant to the,products and prices on the promoted,website,the ad will be rejected for example,if the product shown in the ad creative,is different,than from the landing page or the price,shown in the creative is,inconsistent with the price on the,website then our review team,rejects the ad in the first creative the,ad,introduces a facial essence for oily,skin in the video but,shows a car on the website the second ad,states a discount of,up to 30 percent off but on the website,you can see,up to 50 percent off and then in the,third one the website is too vague to,determine,if there is any relevancy at all,moving on to the next one the promoted,website does not function properly or,does not contain information required by,local regulations,this is another common reason for,rejection,for example websites that don't open,properly,websites that are not mobile friendly,websites that don't contain the contact,information of the seller,or websites without a clearly stated,refund or return policy,we at tick tock ensure that it's not,just the ad creative that is important,but also the website that you are,promoting and that should comply with,the local rules so as to safeguard our,users,moving on the next reason has to do with,issues of the ads,texts or captions for example ads with,spelling errors,excessive or distracting capitalization,of certain words,or using symbols in place of letters,there could also be issues like,incomplete texts and videos,grammar mistakes or text logos that have,been covered by stickers,check this out first we have the,incorrect spelling of the word sale,and also notice certain letters are,capitalized and certain letters are not,second we have the use of the at sign in,the question mark,there's also the spelling mistake of,sale not to mention,the capitalization again third,there is a very cute cat sticker,covering the main logo,for example if the ad creative has low,resolution that is blurry,a part of the creative is covered up,with black bars,or if it looks pixelated it gets,rejected,i have also seen some uploaded ads,without any sound or,audio this can be a bad experience for,our users,after their streak of user generated,content and hence,these are rejected you also need to,ensure that the audio quality is decent,if your audio quality sounds li

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