I recently found myself repeating the,same thing over and over to current,clients as we are expending over to tick,tock as a major ad platform within our,client pool so I'm always repeating the,clients why it's important to have a,full warm-up phase dedicated to warming,up the tick tock pixel because look,reality is most of people going on Tick,Tock right now are not using Tick Tock,as a first platform they've been in the,industry for quite a while and they've,advertised on Facebook and they kind of,Forgotten what time what it was to get,started with Facebook back then so in,today's short and sweet video I want to,talk about why the tick tock pixel,warm-up phase is very important and how,do you want to structure this phase,before you really start running your,Tick Tock ads my name is Justin and I'm,the founder of voicemail media and,e-commerce marketing agency specializing,in elevating thriving Brands by,simplifying e-commerce growth,foreign,so to get straight into it I'll do an,analogy that I I really love telling our,clients so when you first start riding a,bike when you're very young right if you,threw a kid on a bike without any,training wheels there's a very small,chance that they might succeed but,honestly the odds are against them,they're most likely going to be failing,because they have no practice about how,to grasp The Handlebar how to really,pedal the right way how to balance their,weights Etc if we compare that to a,pixel when you first start running ads,the pixel aka the ad platform does not,have any data whatsoever about your,audience so they don't really know who,to go after they don't really know what,this person looks like what they like,what they don't like so they try and,kind of pull everybody around and,chances are they'll fail so the reason,we're doing a pixel warm-up phase is,that when you first make a new pixel,this pixel is empty does not have any,data I've made a video in the past where,what might happen if you start running,ads off the bat and try and go for,purchases as a conversions campaign the,usual outcome of that is that your ads,simply won't spend it so Tick Tock won't,spend anything on your ads because it's,simply too much confused to know what,you want the algorithm to do with this,ad spend which is why you want to start,with a pixel warm-up phase to really,educate the platform about who are your,buyers where do they fit within the,algorithm again where can the algorithm,best find them and you do so by a,gradual warm-up phase so I'm gonna put,on screen right now a screenshot of the,structure we've been following in order,to warm up our clients pixels correctly,so this whole warm-up phase would take,depending on your budget anywhere from,two to four weeks to really get your,pixel warm enough for you to start,running purchases conversions campaign,so for the first week again let's keep,in mind tick docks CBO minimum daily,budget is 50 so you'll want to start,running ads for traffic or video views,and in do so for about seven days just,the first to tell the algorithm hey,those are the type of people that are,most interested in our video type,doesn't mean they're taking action just,means they're showing some signs of,Interest by either liking commenting or,interacting with your videos once this,is done then you switch to the second,phase of your warm-up phase so for the,following seven days which you actually,start for the first time with a,conversion campaign so you'll usually go,with a bit more of a top of funnel event,so that could be add to cart as an,example and your only goal at this stage,is to get 50 conversions within seven,days so for you to get 50 at the carts,within seven days again depending on,your products aov means that you need to,spend a certain level on the platform,for most people the daily minimum budget,of fifty dollars is gonna be enough to,achieve these 50 conversions assuming,you have a good conversion rate on the,website so once you're done and once you,actually have these 50 attributed,conversions then it's a bit of a,conflicting advice online and it'll,depend on the clients honestly that,we're doing this with but either you can,directly switch to a purchase event,right there and already essentially,starts running some conversions,campaigns for purchases or you could go,one step further and actually start,optimizing for initiate checkout for,another seven days so you extend your,warm-up phase by another week and then,once you get 50 initiated checkouts,within that week then you get to 50,purchases I'm actually going to,recommend for the most of you to,actually do this phase where you're,going with traffic or video view,campaigns for seven days then week two,you're going without the cards week,three you're doing initiate checkout in,week four you're actually starting with,your purchases campaigns and again the,sole reason is think of this like a,waterfall or taking somebody and we're,slowly teaching the algorithm we're,slowly removing the training wh
Let's move on to the first section of is starting run ads its tiktok
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments
After seeing the first section, I believe you have a general understanding of is starting run ads its tiktok
Continue the next second section about is starting run ads its tiktok
➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022
➤ Do This To Get Your TikTok Ads To Start Spending | TikTok Ads 2022
you just set up the perfect campaign you,put your audiences together you finally,launched your ads and nothing,your ads aren't spending on tick tock,what is the problem how do you fix it,and i'm going to cover that exact,solution,what's up y'all it's chase chapel here,and it's your favorite digital marketer,where we cover tick tock ads and,facebook ad strategies and i'm going to,be showing you today exactly how you can,get your tick tock ads to start,delivering a lot of you might think that,you set up the perfect campaign did all,of the right steps but come to find out,your ads just aren't spending and you,want them to deliver so that way you can,start to get sales and i keep getting,this question through instagram and my,dms at real chase chapel where y'all are,asking why your ads aren't delivering so,without further ado let's go ahead and,jump into it alright so what you're,going to do is you're going to jump into,your tick tock ads manager and we're,going to go through and create a,campaign so that way we can make sure,you did all of the correct steps so that,way your ads can start delivering and,we're going to troubleshoot why your ads,might not be delivering so that way you,can get them to deliver and achieve,sales first thing we're going to do is,hit the create button and this is going,to create a campaign,and we're going to go ahead and,select a conversions campaign if you're,optimizing for purchases this is what,you would do and then we're going to go,ahead and hit continue and if you're,using an actual tick tock pixel you're,going to want to make sure you have one,set up because you're going to need to,make sure it's active if you have an,inactive pixel with no recent activity,that is one reason your ads might not be,delivering so first you want to make,sure you have an active,tick-tock pixel and if you use shopify,you'll use the shopify integration to,integrate that if you use another,website see if tic-tac actually allows,you to integrate so that way you can,make sure your pixel is active once your,pixel is active you want to make sure,you choose an optimization event it's,important to choose an optimization,event because this is what you're going,to be optimizing for to get results so,if you want purchases then you're going,to want to optimize for purchases now an,important play here is,sometimes people are going to recommend,you to if you're not getting delivery,they might say well rather than just,optimizing for complete payment which is,purchases you should optimize for add to,cart because you can get those events i,wouldn't follow that advice that is just,so not true if you want purchases you,need to optimize for purchases the last,thing you need is to be optimizing for,add to carts and getting that exact,thing and not actually seeing sales from,your results just because your ads might,deliver with add to carts doesn't mean,you should be doing so because you can,guarantee your ads will deliver by,choosing complete payment if you know,exactly how to create a tick tock ad,that actually converts and that will,allow you to get delivery so if you,truly do want purchases make sure to,choose complete payment because you,don't want to choose any other event if,you're already going to be optimizing,for sales,the next thing is you're going to select,the placements,and you're going to want to make sure,you're only delivering to tick-tock,because the video we're going to be,using is for the tick-tock placement,we're going to be running ads in the us,in this case so we want to make sure,we're delivering there and then we're,going to go ahead and you know leave,these two other settings on,and we're going to go ahead and leave,our targeting to 18 plus for this,specific,product service we're promoting and then,the main thing is your ads might not be,delivering due to audience size if your,audiences are way too small you might,not be seeing delivery,you want to make sure you have an,audience size that is more than at least,you know a few million people up to 10,million people that is a good audience,size 10 million plus is great 60 million,is fine we see great results with that,and get plenty of delivery that way so,you're going to want to make sure that,you don't over narrow your audience so,usually it's best just to accept the you,know initial recommendations that tic,toc gives you so that way you can get,the best results the system is getting,better by the day so highly recommend to,you know go with the actual suggestion,that they have and this is going to give,you an audience size that will allow you,to get delivery so that will rule out,not only the pixel but the audience as,well the next thing is your daily budget,so you're going to set a 20 daily budget,that's the minimum you have to spend in,order for delivery to happen,now,some of you might not be getting,delivery due to the actual ad schedule,you want to make sure your ad,runs at the scheduled start time you,might have set a later start date you,mi
After seeing the second section, I believe you have a general understanding of is starting run ads its tiktok
Continue the next third section about is starting run ads its tiktok
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
After seeing the third section, I believe you have a general understanding of is starting run ads its tiktok
Continue the next fourth section about is starting run ads its tiktok
Why You Should Start Advertising on TikTok Right Now
Why You Should Start Advertising on TikTok Right Now
thank you so much for having me so,i'm going to talk about why should you,start advertising on tick tock right now,so first things first give me just,second to see if the slides are oh they,are working okay so just a quick one,about me i'm lazar i'm the founder owner,of sellers alley we're a seven figure,advertising agency we have a huge team,120 people at the moment when we were,making slides but like we're more like,135-ish at this point uh we do a lot of,stuff we work with google amazon we're,official partners with tick-tock as well,we started,our partnership with them this year and,because of that like we reached out to,them at some,um interesting times for tick tock when,they started growing exponentially and,like they're huge buzz at this point so,everybody knows that they need to,uh advertise on tick tock that they,should be there and we started,basically working with them at the right,time and,currently at this point what we have,with tick tock is,something amazing we have access to all,the betas from their end all the a b,tests and so on also we work with bunch,of aggregators we build teams for them,help them accomplish their goals and so,on so what are we going to cover today,we're going to cover a bunch of,different stuff let me know if if you,guys have any questions at some point so,uh we're going to go through some,statistics about tick tock i'm going to,show you all the ad types what are the,possible placements uh how to do,targeting what are the tracking options,what are the requirements best practices,how to build the brand and incentives,from tiktoken because it's a growing,platform it's a new platform tick tock,is trying really hard to um expand as,much as possible and to,um,take the bigger the biggest part of the,cake as possible so,uh why tick tock tick tock is relatively,new platform um and when it comes to,amount of users that amount is growing,exponentially like last year um there,were over one billion people worldwide,that,have their um app installed,and and that's something amazing that's,probably one of the fastest growing,social media platforms,currently so what are the statistics,like everybody knows about tech talk,that's a it's a place for teenagers and,you're going to be surprised about,information about tik tok and like how,the,people change there so like it's not,just teenagers only so what's,interesting in average,tick tock user spends around,69 minutes per day,on the platform we open app more than 12,times during the day and the amount of,use changes like this number that you,see here,went up,a lot since we got the information from,tiktoken and this is information maybe,six months ago that number uh increased,even further,so,when it comes to europe let's say this,is the um,breakdown when it comes to ages so,as everybody knows like tick tock is,teenage platform but that changed it,started with teenagers now they're just,26,of users 40 percent of users are from,the age of 18 to 24 23,of users are from the age of 25 to 34,and 11 are over 35 years old 65 percent,of users are women and 35 percent are,men that's in europe but the situation,in the rest of the world is more or less,the same when it comes to the states 62,percent of users are women,when it comes to age,breakdown for women uh from 18 to 24,it's around 25,and of all users and from the age of 25,to 34 it's around 27 percent of users so,more than 50 percent of all users,um on tick tock us are are women from,the age of 18 to 34. so that's something,that you need to be aware of when you,decide to advertise on tick tock and,like how to address,uh users so as i mentioned,62 percent of users in north america are,women 38 are men like this is for other,tick tock regions so,like just to have an idea of,uh age and gender breakdown um when it,comes to income nearly fifty percent of,tick tock audience are within the medium,to high income bracketeer which means,that they have just a bit more money to,spend on e-commerce,and like all the users or on tech talk,are people that are accustomed and used,to,um,all the platforms and they know a lot,about about e-commerce so they're,willing to to spend more and to go,through and navigate through all the,different platforms,um,you we can go through a different,section so you you can see that,when it comes to sales promo promotions,tick tock users really love them like 56,percent of um looking for some sales,promotions 78 percent of tick tock users,claim that they always look for the best,deal obviously everybody wants to have,the best deal possible but like when it,comes to tick tock they're really,accustomed and they're used to uh seeing,promotions and they're expecting to see,them,so,when it comes to different categories,you can see like the like what people,usually like to watch on tech talk and,uh 27,of most purchase products are uploading,and shoes and headphones like from our,experience in salaries alley what we can,tell you about is that um,everything that is household related,every
After seeing the fourth section, I believe you have a general understanding of is starting run ads its tiktok
Continue the next fifth section about is starting run ads its tiktok
If I Was Starting With TikTok Ads In 2022, This is What I'd Do (Copy My TikTok Ads Strategy NOW!)
If I Was Starting With TikTok Ads In 2022, This is What I'd Do (Copy My TikTok Ads Strategy NOW!)
if you're new to tick tock and just,getting started with tick tock ads and,in this video i'll be sharing you,our exact strategy for getting started,on tick tock and let me show you exactly,what it is so you can copy it straight,into your ads manager with your brand,this strategy has helped generate tens,of thousands of dollars for our clients,and this is why i want to share with you,so you can also benefit from that,experience my name is justin and i'm the,founder of warzone media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,posting our channel every week,so there we go starting on tick tock so,when you first want to get started on,tick tock you have no choice but to do,traffic or video review campaigns i mean,that is pretty much mandatory because,you want to season your pixel so first,and foremost make sure you have properly,installed your pixel before wanting to,actually turn on your tick tock ads and,then you want to start with traffic or,video of view campaign so you basically,boost engagements on your either your,website or with some of your posts or,ads uh because again video of your,campaigns could be through spark ads,right there and then basically you go,very broad with your ads you have about,four different ads and the minimum,budget for that on tick tock is if,you're doing a cbo campaign then it's,about 50 a day and it's the same thing,at the moment of recording this video in,both canadian and us dollars they're,both fifty dollars actually and it's,twenty dollar minimum daily budget if,you are having an so basically you,do that for about seven days um,basically it i'm honestly gonna depend,on the budget like if you go on the low,end if you go for 20 uh dollar daily,budget with you may have to spend a,little more so i'd say if you can spare,the 50 or basically the 350 dollar for a,full week of ad spend then do it that'll,speed things up so once that's been done,your pixel is seasoned and then you can,actually start your first conversion,campaign because if you started that,before that you'll probably be seen with,other videos on the channel that your,ads might not spend at all this is,basically what ends up happening if you,start with a conversion campaign on tick,tock without having season the pixel,first,so then you have a conversion campaign,right here the budgets it's the same,thing as a traffic or you know video,view it's 50 minimum daily budget or a,20 minimum daily budget with so you,have that campaign you basically leave,it still abroad the same structure,basically same exact thing,just with an objective of conversions,this does not mean you should go with,purchases this only means you need to go,with a very top of funnel event because,your goal,in that phase is you need to break above,the 50 conversions per 7 day window that,is your absolute goal during that period,you need to break above 50 conversions,within seven days or else you can't,really go through the next phase you'll,have to play with the budget or optimize,your ads to break through that 50,conversion window so that's what i'm,saying usually going with an add to cart,event will help you get those 50,conversions a little faster so if you,didn't get those 50 conversions i'd say,basically switch to a purchase,conversion event if you did not keep,your ads running so then you switch to a,purchase conversion event and then this,is where things get interesting you,basically keep the same campaign the,same creatives that you were running and,essentially you split that up into three,ad sets so again that's why it gets,pretty interesting because at that point,you also have a little bit more control,like in your first other campaign that i,just showed it was either for 20 a,day but there's basically only one ad,set or it was cbo in that case here you,start with three ad sets so you have,essentially your broad you have interest,and you have hashtag and then from there,you have the same four ads as you,initially had um i'm saying seven days,again right here just because what ends,up happening and that's part of your,optimizing process is just that you want,to give it about seven days before you,can make any informed decisions with,your ads so tick tock themselves,actually recommend they basically talk,about their attribution window which,they basically say that from the time a,click happens to a conversion basically,takes about seven days so that's why i'm,saying if you are to start these,campaigns for the first time essentially,give them about seven days before you,can really take any form of decisions as,to are they working or not and something,to note right here is you've probably,seen at that point you are already three,weeks to a month in with tick tock ads,and you have not gotten any conversions,or op
After seeing the fifth section, I believe you have a general understanding of is starting run ads its tiktok
Continue the next sixth section about is starting run ads its tiktok
Start Running TikTok Ads With My Newbie's Checklist!
Start Running TikTok Ads With My Newbie's Checklist!
lots of you going to start for the first,time running Tick Tock ads for this Q4,so I want to share with you a newbies,checklist two running Tick Tock ads for,the first time I prepared six points,that you should be checking through when,setting up your Tick Tock ads for this,Q4 my name is Justin and I'm the founder,of wozomedia an e-commerce marketing,agency specializing in elevating,thriving Brands by simplifying,e-commerce growth,let's get started the first thing that,you need to do for your brand or Brands,if you're a marketer is setting up a,profile picture on the advertiser's,account look you want to make sure that,you're running ads with the right,profile page I've seen ads of still one,of the you know forestry company that,has you know these chainsaws and,everything they've actually rent ads,without the company logo on there so,what happens is that you have the,default kind of green background uh with,like megaphone from Tick Tock it just,sucks unprofessional so you want to make,sure that you have the right profile,picture when running your Tick Tock ads,now obviously this goes without saying,as a pair but you want to make sure that,you use the right username so again from,your advertiser's account you want to,make sure that you create a congruent,brand image so with that said you also,want to make sure that you customize the,username of the advertisers accounts to,fit with the brand so call it whatever,you want as long as it fit with the,brand we've actually seen also in the,past people play with that username and,even put a call to action inside of it,look I'm all in for you to try new,things but as long as it fits with your,Brand's image that's all that matters so,don't forget to change that when setting,up your Tick Tock ads now the next tip,is going to be about copy Tick Tock has,recently increased the limit of,characters that you can have in your,copy from 300 all the way up to 2200 so,you now have the chance to use this,space just like you would use it on,other platforms like Facebook and,Instagram where copywriting has always,been key parts of direct to Consumer ads,so with that said within the rec,response marketing copywriting is super,important obviously on Tick Tock people,are less inclined to read your copies so,it's still very focused on the creative,side of things but now that you have,more space within your copy you can,start playing with that a lot more it,used to be more of a one sentence one to,two sentences Max what's in your copy,which truthfully it's pretty much a call,to action right that's all you could put,in the past within the copy whereas now,you have a lot more space to details,benefits maybe features about your,products p features the benefits and,play with your good copywriting skills,to help people convert from your ads the,fourth tip is to make sure that you use,your utms right would you be using a,attribution software like triple well,where they give you what utms to put on,Tick Tock which are key in order to,track an attribute back your ads,performances on Triple well or if you're,not using triple One You're simply doing,the old way of attributing with Google,analytics yet again you need to use utms,in order to track your ads the right way,so I've got a video actually up on the,channel That does talk about setting up,Tick Tock ads UTM so make sure you check,this out in order to set them properly,and to learn more about the different,variables that can be used on tiktok the,fifth tip that I have is you need to go,for basic objectives First Look for the,first seven days you need to run,strictly traffic or video view campaigns,that's a no-brainer also share the video,on that recently about warming up your,Tick Tock pixel but let's say you had a,pixel already installed you have,somewhat some form of data on your pixel,then you can get started with add to,cart from the start now you're also,going to be able to know whether or not,your creatives work as soon as you get,into add to card campaigns because,honestly traffic campaigns the behaviors,are much different than a conversions,campaign so as soon as you start running,conversions campaign you'll be able to,tell a lot better whether or not your,creatives work as an example we started,running at the car campaigns for one of,our clients and it got I think two at,the carts within the first two days,which is absolutely horrible so,creatives went from an almost two,percent click-through rates on the,traffic campaigns that we did within the,first seven days dropped all the way,down to 0.3 percent within conversions,campaign so absolutely horrible creative,performance right there or is on the,opposite side of things we had one of,our clients who basically as soon as we,started running the add to card,campaigns they literally started getting,conversions without even optimizing for,purchases we were getting above 2x,roasts per day from running after card,campaigns and those were pretty good,news for that client they were getting,
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Will TikTok be BANNED? Here is what to do.
Will TikTok be BANNED? Here is what to do.
for those of you who use tick tock for,your business or to make your content go,viral you might want to listen to this,and to be honest it's going to hurt Tick,Tock is banned in the U.S this is a,potential headline that you might be,hearing very soon Tick Tock is not,officially banned yet but I'm going to,be breaking down in this video exactly,what the US Congress has planned and,what they're trying to do in order to,ban Tick Tock fully and like I said,earlier you may want to watch this video,because the US Congress has already,pushed this into the floor and are,looking to get votes on this matter,right now so let's get into some of the,basics that you need to know when Tick,Tock first came onto the scene they came,on as an app called musically which was,an app where users could lip sync to,songs the musically was bought out by a,Chinese company called bike dance and,they merged it into their app called,Tick Tock now this is where things get a,little shaky in November of 2019 news,outlets started raising concerns around,tick tock with the National Security it,has with the US and putting in question,the Chinese company by dance who owns,Tick Tock and things have moved really,slowly over the last few years but,recently things have started to really,pick up and now all of this is starting,to come back just a few days ago,Congress introduced a new bill to,entirely ban the platform altogether in,the U.S and they've already started to,ban it on government-issued devices in,multiple States as they're voting right,now the Senate passing a bill to ban the,popular Tick Tock Washington,groups have introduced a bipartisan Bill,looking to ban Tick Tock maker saying,the platform is a major security risk,and if you'd follow my channel over the,last two years or followed my own Tick,Tock or Instagram then you know I'm a,big fan of The Tick Tock app especially,for business purposes to be able to,generate results for your business as,well as ways for creators and new users,to be able to discover Brands and find,you in many ways it's a great time to be,on Tick Tock it's one of the most,popular social media apps right now with,over a billion users on the platform and,the platforms developed into a community,where users see this as a news source a,search engine where people are literally,searching ways that they can find,workout routines or what recipes they,want to do they're using Tick Tock,instead of Google Now and tick tock's ad,business has been growing steadily and,producing incredible results for our,clients as well in Tick Tock forever,change the marketplace short form viral,content has taken over and it's,completely changed the way Brands,businesses influencers Market their,products and services in fact a lot of,ways my businesses are based around the,tick tock platform as well with us,offering ad Management Services for tick,tock ads and ways to actually be able to,you know scale via Tick Tock ads and,show you how to do it yourself as well,but it may not be a great time for much,longer especially if the app ends up,getting banned what does this mean for,you and me if Tick Tock is banned now,well first we have to understand what's,going on Tick Tock has put in a bill in,place to essentially ban the platform,altogether and the Senate's pass like,legislation to ban Tick Tock from US,Government devices the senates voted to,ban tick tock on U.S government-owned,devices and now they're putting aim,towards Banning the app altogether now,would the US really ban one of the most,popular social media apps Tick Tock well,first we need to understand what the,motivation is behind why they would do,this and the easiest way to understand,this is quite literally looking at the,exact build that they put in place it's,to protect Americans from the threat,posed by certain foreign adversaries,using current or potential future social,media companies that those foreign,adversaries control to surveil Americans,learn sensitive data about Americans for,spread influence campaigns propaganda or,censorship,so that's really the main focus that,they're putting it on entirely to ban,the platform and if they do ban Tick,Tock what would this look like for,creators consumers and small businesses,and marketers well the likely scenarios,that would take place would be consumers,would have one less place to consume,their favorite content and find other,platforms to focus their attention on a,lot of people think this is totally fine,it would make sense but all of his,attention would end up going somewhere,those hours would be added back into,people's days and they would definitely,be looking at other social media,platforms to get on millions of creators,and Brands would no longer be as,discoverable as they are today,especially with Tick Tock being such a,platform for users to be able to find,brands that they've never heard of,discover small businesses be able to,find creators that you know they,normally wouldn't have discovered in the,past Tick Tock has bee
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