How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
Let's move on to the first section of is starting to run ads tiktok
Do THIS Before Your Start Running Ads On TikTok!
Do THIS Before Your Start Running Ads On TikTok!
I recently found myself repeating the,same thing over and over to current,clients as we are expending over to tick,tock as a major ad platform within our,client pool so I'm always repeating the,clients why it's important to have a,full warm-up phase dedicated to warming,up the tick tock pixel because look,reality is most of people going on Tick,Tock right now are not using Tick Tock,as a first platform they've been in the,industry for quite a while and they've,advertised on Facebook and they kind of,Forgotten what time what it was to get,started with Facebook back then so in,today's short and sweet video I want to,talk about why the tick tock pixel,warm-up phase is very important and how,do you want to structure this phase,before you really start running your,Tick Tock ads my name is Justin and I'm,the founder of voicemail media and,e-commerce marketing agency specializing,in elevating thriving Brands by,simplifying e-commerce growth,foreign,so to get straight into it I'll do an,analogy that I I really love telling our,clients so when you first start riding a,bike when you're very young right if you,threw a kid on a bike without any,training wheels there's a very small,chance that they might succeed but,honestly the odds are against them,they're most likely going to be failing,because they have no practice about how,to grasp The Handlebar how to really,pedal the right way how to balance their,weights Etc if we compare that to a,pixel when you first start running ads,the pixel aka the ad platform does not,have any data whatsoever about your,audience so they don't really know who,to go after they don't really know what,this person looks like what they like,what they don't like so they try and,kind of pull everybody around and,chances are they'll fail so the reason,we're doing a pixel warm-up phase is,that when you first make a new pixel,this pixel is empty does not have any,data I've made a video in the past where,what might happen if you start running,ads off the bat and try and go for,purchases as a conversions campaign the,usual outcome of that is that your ads,simply won't spend it so Tick Tock won't,spend anything on your ads because it's,simply too much confused to know what,you want the algorithm to do with this,ad spend which is why you want to start,with a pixel warm-up phase to really,educate the platform about who are your,buyers where do they fit within the,algorithm again where can the algorithm,best find them and you do so by a,gradual warm-up phase so I'm gonna put,on screen right now a screenshot of the,structure we've been following in order,to warm up our clients pixels correctly,so this whole warm-up phase would take,depending on your budget anywhere from,two to four weeks to really get your,pixel warm enough for you to start,running purchases conversions campaign,so for the first week again let's keep,in mind tick docks CBO minimum daily,budget is 50 so you'll want to start,running ads for traffic or video views,and in do so for about seven days just,the first to tell the algorithm hey,those are the type of people that are,most interested in our video type,doesn't mean they're taking action just,means they're showing some signs of,Interest by either liking commenting or,interacting with your videos once this,is done then you switch to the second,phase of your warm-up phase so for the,following seven days which you actually,start for the first time with a,conversion campaign so you'll usually go,with a bit more of a top of funnel event,so that could be add to cart as an,example and your only goal at this stage,is to get 50 conversions within seven,days so for you to get 50 at the carts,within seven days again depending on,your products aov means that you need to,spend a certain level on the platform,for most people the daily minimum budget,of fifty dollars is gonna be enough to,achieve these 50 conversions assuming,you have a good conversion rate on the,website so once you're done and once you,actually have these 50 attributed,conversions then it's a bit of a,conflicting advice online and it'll,depend on the clients honestly that,we're doing this with but either you can,directly switch to a purchase event,right there and already essentially,starts running some conversions,campaigns for purchases or you could go,one step further and actually start,optimizing for initiate checkout for,another seven days so you extend your,warm-up phase by another week and then,once you get 50 initiated checkouts,within that week then you get to 50,purchases I'm actually going to,recommend for the most of you to,actually do this phase where you're,going with traffic or video view,campaigns for seven days then week two,you're going without the cards week,three you're doing initiate checkout in,week four you're actually starting with,your purchases campaigns and again the,sole reason is think of this like a,waterfall or taking somebody and we're,slowly teaching the algorithm we're,slowly removing the training wh
After seeing the first section, I believe you have a general understanding of is starting to run ads tiktok
Continue the next second section about is starting to run ads tiktok
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the second section, I believe you have a general understanding of is starting to run ads tiktok
Continue the next third section about is starting to run ads tiktok
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
hey welcome back into another video here,on the channel today,i'm going to be talking about what the,key differences are,between facebook ads tick tock ads the,platforms have,phenomenal differences between them,there's certain situations where you,could use both,but i want to outline the pros the cons,the differences and things that you're,aware of so you could,literally today go ahead and launch ads,on one of these platforms potentially,both if you know me if you follow the,channel for a while,you know that i always recommend,learning one thing first in an,advertising and marketing,world you are going to get the best,results when you dominate one platform,first the reason for that,is most paid ad platforms you know,outside of you know paying a youtube,influencer for a huge shout out,things like google ads facebook guys tic,toc anything like that where there's,pixels involved and it's data driven,if you can build a ton of data from tick,tock ads,and you also had your facebook and,google pixel on the store the whole time,well transitioning from tick tock to,facebook is going to be easy because you,already have,3 000 sales on the pixel season data,facebook knows who your customer is you,can build lookalike and retargeting,audiences right away,it's going to be an easy migration so,just keep that in mind really focusing,on one thing otherwise you kind of get,lost in the sauce as they say too,distracted now between the two platforms,there's huge differences number one,understand first and foremost that if,you go with facebook you will run into,problems with being disabled,for no reason restricted for no reason,and potentially banned,for no reason it got to the point where,about a year and a half ago i had to,start remote accessing other computers,on different servers,using dozens of other people's facebook,profiles across hundreds of different ad,accounts with multiple backup pixels on,everything,we're talking about an infrastructure,that costed about 65 000 to build,and about 15 000 a month to manage and,maintain,that's not advertising cost that is,structure cost,so that's what i had to do to get around,stuff because i was doing,nothing wrong i was selling stuff that,wasn't showing any skin,it wasn't remotely close to violin in a,policy but that's facebook for you it's,hard to explain and as someone who,you know if you don't run ads that might,sound crazy and weird to you but that is,truly just what the platform is be,prepared for a world of headaches,here's why facebook is a great option,though it's,really not that hard to master okay,excuse me there it's really not that,hard to make money with,anything like that is difficult to,master but it's a platform,that in my opinion is the lowest cost,to start if you want to start something,from scratch with tick tock ads or start,something from scratch with google,based on my experience it's going to,take you more money,to do that okay and there's certain,products on tick tock where it just,might pop off faster,but in my experience facebook at least,with the skills that i have is,pretty simple to get the ball rolling,with you know inside of our e-commerce,program we put a lot of attention on,facebook for a simple reason,any business owner that's getting,started you need cash flow,without cash flow your business can't,survive you need positive money coming,in,right total gross revenue expenses,there's your profit left you need a,profit margin with that you can now,venture into other things and it makes,making more money even easier because,now you can do all sorts of different,things that cost money,so facebook is probably going to be the,best option for you,if you are looking for extreme,consistency if you want to grow it,really slowly,and if you also want something that is,probably targeted towards a more,specific audience,and ideally an audience that's 35 years,old or older,that is the prime category my main brand,inside the health and orthopedic space,we service about 65 of our customers are,35 and above,the rest of those out of that 35,probably 25,of them are like probably 28 and above,so it's very,rare that they're in the 25 year old and,under,category it's very rare that that,happens and,this made tick tock ads not very,efficient because tick tock is just a,younger platform,that's all it is it's also a platform,that is very,general from an advertising perspective,so go go ahead open a business account,on tick tock,you can see it doesn't cost you anything,and you'll see instantly the similarity,how they literally ripped off facebook,and it's a it's a exact format copy,which makes it easy to run if you're,familiar with facebook but tick tock is,probably going to work the best for you,if you have a more,general viral organic type product you,know things that are,led light strips led light bulbs um,you're just crazy little phone cases,anything that can kind of go viral you,know like,the lighters that are electric and don't,use any gas or butane i sold like 600,grand
After seeing the third section, I believe you have a general understanding of is starting to run ads tiktok
Continue the next fourth section about is starting to run ads tiktok
BEGINNER TikTok Ads For Dropshipping
BEGINNER TikTok Ads For Dropshipping
today I'll be revealing my personal Tick,Tock ad strategy you only need fifty,dollars to get started and you can,quickly scale your stores once you have,a winner to get started we need to,install The Tick Tock app onto our,Shopify store inside of the tick tock,app though the first thing we need to do,is hit continue setup and we're going to,have to attach our business manager if,you've never made a business manager on,Tick Tock before just click create new,go through the steps and get your,account made so once your business,manager is added we can move on over to,our ads manager now I have a few of,these ad accounts already linked to,other stores but you can just click,create new and add a new one on the spot,if you don't have a registered business,yet you can put your first and last name,here or you can just put the name of,your Shopify store and just like that,our ad account is made so underneath,data sharing just go on over to maximum,there's no reason not to pick this this,is just going to get as much data from,the people on our site as possible and,for this Tick Tock pixel it'll Auto,automatically create this when you add,the tick tock app to your store the,pixel basically tracks all the actions a,customer takes on our website so if a,customer purchases then the pixel will,tell your Tick Tock ads manager which ad,in particular got that sale from here,though we can click confirm It'll ask,you for some basic info like your name,whatever but once that's good just hit,finish setup and now we can go on over,to tick tock so I can show you how this,ad strategy actually works quick,Interruption I launched a Drop Shipping,Discord server you can find the link in,my pin comment or at the top of the,description so come on over to,business.ticktock.com and this should,take you to the tick tock ads dashboard,so from here you want to come up top and,select your campaign now you're going to,notice there's a bunch of options here,but the one we want to focus on is,underneath conversions and website,conversions this is gonna let us up,optimize our campaign to get as many,purchases as possible so from here,scroll down for the campaign name you,can just call this product test day one,or however you want to phrase it it,really doesn't matter and we do want to,come on over to campaign budget,optimization so just toggle this on and,for the daily budget we're gonna put,fifty dollars this is the bare minimum,you can do if you don't know what,campaign budget optimization is don't,stress it now we'll cover it as the,video progresses though so now we can,come on over to continue and actually,edit at the ad group level so for this,we're just going to call this open one,now this won't make much sense yet but,very soon it'll all come together now we,want to send them to an external website,underneath Tick Tock pixel we want to,select the pixel we just made and for,our optimization event we want to select,complete payment now for placements you,want to come to select placement and,only put them on Tick Tock um these,other two apps don't really matter that,much now for the creative type you want,to toggle on automated creative,optimization again this is going to be a,little confusing now but once we go on,over to the next step it's all going to,come together and you're going to be,like damn I need to try this out now for,your targeting I like to select custom,targeting for the location I'm in the,USA so I Target United States but we're,also going to add Canada too because,that's a North American country for the,languages you can leave this as all I,mean Canada and United States mainly,speak English anyway so it's not a big,deal for the gender leave this as all,unless it's a female specific product,now for testing I always leave the,household income to all but let's say,you do have a winner then you can go,back and test some of these out later,now for audiences you can just ignore,this tab now when it comes to interest,there's a whole bunch of custom,targeting you can do however for the,sake of testing don't add any just leave,all four of these boxes blank leave them,default and trust me take talk is going,to know who your customer is after just,a few pennies spent on the platform and,they're gonna optimize that,like crazy now for device if you're,selling like a phone case you can choose,which device they're on but for me just,leave this is all and for Target,expansion you can leave this turned off,as well now for the budget we already,set it to 50 at the campaign level for,scheduling ads I always recommend you,put it for midnight of the next day so,boom we have it for the next day at,midnight literally going live one thing,a lot of people do as well though is,adding a specific time so instead of,running your ads you know 24 hours of,the day I know a lot of people who just,do like 7 A.M Eastern Time to midnight,so that way their ads are only really up,when people are active throughout the,day and then you're not really wasting,money ov
After seeing the fourth section, I believe you have a general understanding of is starting to run ads tiktok
Continue the next fifth section about is starting to run ads tiktok
How To Run TikTok Ads For Your Shopify Dropshipping Store In 2023 | Beginner Tiktok Ads Tutorial
How To Run TikTok Ads For Your Shopify Dropshipping Store In 2023 | Beginner Tiktok Ads Tutorial
at this point you definitely need to be,utilizing tick tock within your,marketing strategy i mean they have a,whole hashtag that says tick tock made,me buy it so whether you're doing drop,shipping print on demand private,labeling like it doesn't matter whatever,your ecommerce business is you need to,incorporate tick-tock ads into your,marketing strategy so in this video i,really want to give you a step-by-step,totally beginner friendly tutorial on,how to run tick tock ads and i'm going,to show you how to set up your account,and some of the best strategies that you,can utilize to get you the best return,on investment possible now if you're new,here my name is antonio i'm a master's,in internet marketing and i'm a paid,media consultant for a fortune 500,company and i manage over 30 million,dollars worth of ad spend across several,different social media platforms so you,can trust and swear by the information,that i'll be giving you in this video so,if everything sounds good let's get into,this tutorial so first things first you,want to set up your tic tac add account,and it's actually pretty easy to do um,you're going to put in your email your,password and then they're going to send,you a verification code to your email,once you get that you put that in and,then they're gonna ask you what is your,business name if you don't have one just,put one in and then your address um for,your business again just put in your,home address if you don't have like a,virtual address or actual business,address so nothing super deep um or out,of the ordinary i will say a lot of,people ask me can they connect their,existing tick tock account with this,tick tock ad account and the answer is,yes and i'll show you how to do that a,little bit later because i know some,people want to use videos from their,existing tic tac account and use it with,their ad account um so yes you can do,that okay so now that you've actually,created the account your account should,look something like what you're seeing,right now on my screen just a completely,blank account,and the first thing that you're going to,want to do is set up your tick tock ad,pixel now the reason why you want to set,this up is because you want to make sure,that you're tracking all the data on,your website and you're giving it to tic,tac okay,if you're familiar with the facebook ad,pixel it's essentially the same thing so,all these social media platforms learn,through data and this data allows them,to serve better ads to your ideal you,know audience okay and so the more,information that you give to tick tock,about your website and how people,interact with it the purchases they can,then you know serve your ads to,the right audience so you get better,performance by better click-through,rates better cost per clicks right or,cpc and ultimately you get more,purchases for a lower cost so you,definitely want to set up your tick-tock,pixel um and do not listen to anyone,that tells you that you don't need it,you do because you're going to be,spending more money,over time if you don't,you know set up your pixel so i'm going,to show you how to do that right now so,what you're going to want to do is go to,ad sets and then under that you're going,to want to click events and then those,are going to say app events and then,there's going to be web events you're,going to want to click web events,boom and then you're just going to type,the name for your pixel nothing crazy,get money pixel you feel me,boom,and then you're going to click tick-tock,pixel hit next,then you'll want to do automatic setup,through web events and platforms next,and then you want to click shopify okay,hit next and from there you're going to,want to add the shopify app to your,shopify store it's very easy to do,you're just going to click connect,okay,add the app and then you are gonna wanna,do manage cookie allow first party,cookies and then you're gonna wanna do,automatic advanced matching,click next,it's gonna show you you know,data sharing,right here you're going to want to click,you know maximum right you want all the,data as possible,right,click next,then it's going to show you the events,so it's going to be complete payment,initiate check out all this stuff right,and so when we actually talk about,campaign structure,you're these are going to pop up and i'm,going to tell you how to utilize these,events which is essentially just the,funnel that you take your customers,through right,and then you're gonna hit complete since,i already have one set up i'm not gonna,completely set it up but it's fairly,easy to set up your pixel with shopify,just make sure that you follow these,instructions on screen okay so now that,you set up your tic tac pixel now you're,ready to set up your first campaign and,i'm going to walk you through it step by,step okay so first thing that you're,going to want to do is click create an,ad,boom,okay from there you're gonna see,simplify mode or custom mode i always,like running my ads in custom mode um it,
After seeing the fifth section, I believe you have a general understanding of is starting to run ads tiktok
Continue the next sixth section about is starting to run ads tiktok
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments
After seeing the sixth section, I believe you have a general understanding of is starting to run ads tiktok
Continue the next seventh section about is starting to run ads tiktok
How To Run TikTok Ads In 2023 - Beginner's Tutorial
How To Run TikTok Ads In 2023 - Beginner's Tutorial
now before this video starts I am,getting back into one-on-one coaching so,if you're interested in learning how I,find winning products build eCommerce,teams create custom ads and custom,websites and really teach you how to,scale from zero to one grand a day you,can book a call with me down below and,I'm also really excited to be reopening,my Discord so again it's very lonely,it's crickets there's only 11 people but,I really want to build an awesome,community so if you want to talk to me,directly get your questions answered and,have a ton of resources to help you,scale your brand click that link down,below get involved and I cannot wait to,be talking with each one of you if you,run a drop shipping or e-commerce brand,and you're looking to start and scale,your brand on Tick Tock then this is the,video for you congratulations Buster,because today I'm going to teach you,exactly how to set up Tick Tock for your,Shopify brand how to start testing,products on a lower budget and also my,favorite ways of scaling after millions,of dollars in ad spend and managing,hundreds of different ad accounts so,let's get through the nitty-gritty so to,set up Tick Tock it's fairly simple all,you have to do is go to the Shopify App,Store look up Tick Tock and then once,you install it it will show up as a,sales channel so you click on sales,Channel then Tick Tock and really when,you're going to the setup process it's,pretty simple it asks you to create a,new business so you either log into an,account that you already made if you,already have an agency account which if,you are interested in getting an agency,account where you can Target every,single country in the world compared to,a ad account that might just be specific,for your country that you're from then,you can actually click the link down,below and get an agency account for,three percent of your ad spend I mean as,you can see Daddy Ethan's been reaching,in the cookie jar for these ad accounts,I mean I got like one two maybe 130 of,them so really it's a great deal,especially three percent ad spend most,agency accounts will cost you at least a,thousand to two thousand dollars so if,you're interested link is in the bio but,after you get your agency account set up,or your normal account if you're a noob,then you can just log into it pretty,simply now for me since I'm already,logged into Tick Tock ads there is a,chance it'll just ask you to connect,which is they're going to be the best,option for you now after this it's going,to ask you to connect an ad account to,this Shopify store so you can go with,two different options a you create the,new ads manager or if you already have,that ads manager ready to go then you,just connect the one that is your agency,account so for me I might just do this,Alto one let's say that's the agency,account that I have made so we just,click connect pretty easy to go and the,next thing would be your pixel you,always want to do maximum get the,broadest audience going on and then for,Pixel I usually like to create a new,pixel when I start a new business so,just like that we will click on confirm,and honestly even having a pixel in your,store there's a lot of contention around,that so we'll get into that a little bit,later but that is how you set things up,in Shopify now the next thing I would,recommend setting up before you launch,your campaign is having those columns,you need to have your numbers ready to,go on what you're going to analyze now,you don't need to have all these,analytics this is just personally what I,like to have so first off I always like,to do what's my total cost how much am I,spending then my CPM that's just really,a good gauge for me to see okay are we,spending in the right places because if,my CPM is above a certain number,typically above 10 to 20 dollars I,usually think all right I need to go,broader here maybe try out some,different locations maybe that could be,what it is I'm just doing United States,and my cpm's 30. so let me try the big,four countries and see if that lowers,next things are pretty self-explanatory,so how many clicks am I getting now the,total view content the reason why I have,this I know most people don't is because,I can see from the amount of people that,clicked let's say a hundred people click,on my ad I want to make sure I'm as,close as 100 view contents as possible,to the clicks because I know if a,hundred people click my ad and let's say,only 80 of them actually view content,which is viewing your product page I,know I have a speed score issues so it's,a nice little gut check to see all right,is my website converting well so that's,personally why I like to have it you may,not have it it's up to you now the next,thing CPC pretty self-explanatory CPC,CTR these are both for my ads so for CPC,I tend to aim on 50 cents or lower,honestly because cpms are a little bit,higher now on Tick Tock I would say,anything under a dollar is pretty decent,but the most important thing is always,are your ads profitable so
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