Get Millions Of Streams From TikTok Influencers // HOW TO DO TIKTOK INFLUENCER MARKETING
Yeah, I feel like at any point in time there's
an obvious trend happening that most people,are in denial of.,For me right now, it's that this ukulele rap
thing is going to be a thing because truly,this is like nails on chalkboard my ears.,But come on, we're talking about music marketing,
not my taste in music.,So I think a lot of musicians are in denial
that in every single genre, TikTok influencer,marketing is the hidden hand making songs
popular.,I'm seeing this in Midwest emo to hyper pop
to some seriously underground hip hop to the,most mainstream pop TikTok marketing.,It's where people are blowing up by putting
very little money.,And I know people are in denial of this because
they're still stupid enough to defend putting,money into Facebook ads or other old dumb
ideas that con artists that take the money,from them tell them to do.,But the fact is, if you look where the music
business is spending its money, it's here.,So this video, I'm going to go step by step
through how you do TikTok influencer marketing,on your own and effectively and why it's one
of the best paid marketing methods you could,spend your money on today.,So while many people get that TikTok marketing
is what's blowing up so many songs and creating,the hit songs on the radio today.,I haven't seen musicians changing their strategies
to incorporate it.,And admittedly, I've been experimenting on
a few campaigns and it's been crazy to watch,how few dollars we spend to get so many people
to listen to a song and build an artist into,someone fans are engaged with.,It's a funny thing since I've discussed before
that I think most of the artists who complain,about fans who find them on playlists aren't
always engaged with going deep on their material.,But what I love about fans that we've been
finding for artists on influencer campaigns,through TikTok is they really engage with
them.,And I think that's because right now the users
of TikTok are the most bored but avid fans,of music, and the ones who jump the curiosity
gap to go to Spotify or Apple to go listen,to more of a song they loved hearing on TikTok
are the best music fans as they're super engaged.,Whereas the fans that listen to playlists
just want to be served music and never in,the mind the fans you get from Facebook ads
are the laziest, worst music fans you can,find, which is why the people who buy those
don't turn out to have fans that actually,build them up into something bigger.,So all this is to say, I really find that
outside of doing the work of finding your,community, this is the next most effective
way to promote your music.,If you don't know what I mean by finding your
community, please hit the description and,watch what I call my most important video.,And it's not just me, but oftentimes the marketing
behind songs is hidden, but many of the artists,that are blowing up through TikTok and the
agencies they use are just coming right out,and saying they are the not so hidden hand
behind these songs blowing up.,And that's mostly because it'd be a little
suss otherwise, since it's not only subtle,now, but think of it this way, right now TikTok
is the main catalyst.,As to why the two-year-old Glass Animal song
Heat Waves or Bastille's nine-year-old song,Pompeii was on the top 40 charts all through
this year, it's all from TikTok, influencer,marketing, getting attention to a song that
people really liked, and no one's even trying,to hide that or deny it.,But some of you, I'm sure are a bit unclear
on what this influencer marketing exactly,is.,I along with everyone else, keep calling it
influencer marketing, but let's be honest,here, it's basically bribing an influencer
to make a video that they then put on TikTok.,And you may be wondering how is that effective
for you.,And to you, I say, you are obviously not a
TikTok addict for one of those influencers,can often get the clip of your song heard
by more people than anything else you could,spend money on.,But the pushback I often get is it's just
a clip of your song and a small portion at,that.,And we all know we often have to hear a song
a few times to become susceptible enough to,jump the curiosity gap and give the song a
full listen.,But here's the real power of the money you
spend on this.,Let's say your song has a lyric and music
vibe that's perfect for let's say a video,where a young lady describes how annoyed she
is by male YouTubers with deep voices talking,confidently, couldn't be me, but then others
hear that song and then they talk about their,gripe with that song in the back of it, this
meme evolution snowball effect happens as,more users see it and pick it up.,And as those videos get thousands and millions
of impressions, many users of TikTok jumped,the curiosity gap of seeing the artist name
down at the bottom of the video and listen,to the full song and become fans.,And here's what makes this so explosive, is
you don't have to pay those imitators and,you get free promotion that continues to spread
for months and months o
Let's move on to the first section of marketing ads on tiktok influencers
How We Find TikTok Influencers That Make Us $30K/DAY (LIVE EXAMPLES)
How We Find TikTok Influencers That Make Us $30K/DAY (LIVE EXAMPLES)
in this video we're going to be covering,exactly how you can find influencers on,tick tock that can generate upwards of,30 000 in sales for you in a single day,and this is one of the most important,videos i've made on my channel because,it's going to be showing you exactly how,you can find these influencers on tick,tock how to use the tick tock creator,marketplace and be able to contact these,actual individuals from the creator side,so that way you can actually you know be,able to have content to run in your,actual tick tock ads that generate,incredible results and in fact some of,these posts that they'll actually be,making is has the potential to go viral,in fact that actually happened to one of,our actual students curtis and this is,actually a message from one of my,students he did 2 million in sales his,first year after joining my actual,program and working with me and,literally he ended up having a post go,viral using this exact strategy and they,literally did thirty thousand dollars in,sales,per day from this viral tick tock post,that did over 350,000 likes and over 2 million views and,you might be thinking that you need some,big budget to contact these creators but,believe it or not there's so many,creators on the rise on tik tok and you,can literally get away with spending you,know no more than the cost of your,product to actually ship it out to them,so that way they can make a video for,you or you know some of these creators,are getting hundreds of thousands of,views and are only charging twenty five,dollars fifty dollars and even a hundred,dollars for them to actually make a post,because they're just so excited for the,fact that they're actually being able to,get paid as a creator,hello everyone it's chase chapel here,and we've literally spent over six,hundred thousand dollars on tick tock,ads and at our agency alone we're,spending over 10 million dollars,in ad spend every single year on,facebook ads google ads tick tock ads,and we're getting incredible results,from our clients and i want to be able,to share strategies with you so that way,you can learn the exact steps that we,have in this actual video to be,successful as well so i really do hope,you enjoy and so let's go ahead and get,into the video,so i'm going to be showing you exactly,how you can use the actual tick tock,creator marketplace and the creator,marketplace is something tick-tock,actually developed for creators to be,able to get contacted by brands within,the app and make it a seamless process,between actual companies businesses and,brands to be able to reach out to,creators and actually work with them and,creators absolutely love this because,they can list their actual profile on,this marketplace and get contacted by,brands like yourselves to actually get,paid and a lot of them are really,excited to make content for brands and,this is a good way to actually have a,streamline of videos especially if you,don't have any people in-house at your,actual company that can create the,content for you so what you're going to,do is you're actually going to go to,creatormarketplace.ticktalk.com and,you're going to go ahead and start,finding creators and i'm going to show,you exactly the process that we go,through and show our clients what to do,in order to actually get incredible,results we did this when we were,actually scaling up a campaign all the,way to 350 000,in actual spend where we actually took,this campaign and scaled it up and we,needed a lot of content to actually make,this campaign successfully scalable and,to do that we had to have tons of,creatives coming in on a weekly basis,and one way to have a lot of content,from a lot of creators for testing is,using the creator marketplace and what,you can do is you can actually start to,filter and build your creator list and,i'm going to show you exactly what you,can start to do so let's say we're,running ads in the united states so we,can choose the us and we can even start,to drill down the actual baller range,that we might actually want to be going,after so you know we might be,comfortable with getting creators who,have you know 10k to 100k 100k to a,million we're gonna leave it pretty open,right now because like i said a lot of,creators are on the rise they're just,now getting their followings and they're,getting the hang of tick tock and it's a,good way for you to get you know really,good prices for the content that they're,actually creating for you and so average,view volume we're going to leave alone,we're going to leave the engagement rate,alone as well and what we're really,going to focus on is actually choosing,the actual topic or industry that you're,in so let's say that you're selling,cosmetics what we could specifically do,here is you know focus on actually,finding people in the cosmetic space so,let's say you're selling cosmetics like,makeup or you know actual you know,videos where they're doing a makeup,tutorial and all you got to do is just,search like that actual keyword we
After seeing the first section, I believe you have a general understanding of marketing ads on tiktok influencers
Continue the next second section about marketing ads on tiktok influencers
How To Launch An INFLUENCER MARKETING CAMPAIGN in 7 Simple Steps (Strategy, Outreach and Examples)
How To Launch An INFLUENCER MARKETING CAMPAIGN in 7 Simple Steps (Strategy, Outreach and Examples)
influencer marketing can seem pretty,intimidating to pull off a successful,campaign you're going to need to work,with the right social media influencers,so you might be asking yourself how do i,reach out to influencers,how much is it going to cost me and is,it actually going to bring me sales,well today i'm going to walk you through,how to set up an influencer marketing,campaign,from start to finish and you don't have,to be a massive business to set this up,this is pretty straightforward so let's,get started,what's going on everybody my name is,michelle bally i'm a creative strategist,and i'm also your host for today's video,so if you're new to learn with shopify,we're a channel dedicated to helping,small business owners,with big plans so if you want to learn,how to start and grow your online,business,don't forget to hit that subscribe,button every week we drop a video with,step-by-step coaching that's going to,help take your business to the next,level,so in a recent video that we did i,noticed that a lot of you guys left,comments wondering how to reach out to,influencers,and those were actually the inspiration,for this video so thank you so much for,that,and if you want to see your idea,featured in our next one make sure that,you're dropping us a comment because i,do pay attention to the comments,how to build a powerful influencer,marketing strategy,so these are the steps that we're going,to look at in creating a successful,campaign,in today's video so first you're going,to want to set your goal and your budget,then you'll do some research on your,influencers after that you'll reach out,then you'll negotiate the terms then,you'll put your plan into action,and then you'll review to see if your,campaign actually worked,so let's look at these steps in detail,step one is to set up your campaign goal,the first step,is to ask yourself what your goal is why,do you want to work with an influencer,now obviously making more sales is a big,one but there are other options that you,might not have thought about,examples of more common goals are to,build brand awareness,and strengthen brand image you may also,want to increase your social media,engagement,or you could focus on improving,conversions like newsletter subscribers,free trial signups and email list,building for the duration of this video,i'm just gonna use kinda hot sauce as,the brand that we'll be promoting,so the first step here is to write down,my campaign goal,i like to use a google doc nothing too,fancy and for my fake hot sauce brand,i'm gonna say that my goal is gonna be,more sales,i would recommend that you be specific,so i'm going to set my goal to be two,times my return on marketing investment,step number two is defining your budget,so next you'll want to set aside a,budget,if you're an independent business owner,it might be really tempting to just skip,this step,but keeping track of your expenses is,going to help you understand whether,your campaign left you in the red,or in the green if you want to pay your,influencers in product,i find it really easy to just calculate,your campaign by figuring,out your cost per influencer so let's,say my average rate to ship a package is,thirteen dollars,and my hot sauce cost me twelve dollars,to produce then i can put aside,twenty five dollars per influencer maybe,i wanna work with ten influencers to,start,i would recommend starting small so that,you can see if influencer marketing,is the right fit for your business you,may not be paying the influencer in,product,and we'll talk about all the different,ways that you can compensate and,influencer later,but just make sure that you do have a,rough idea of how much you want to spend,at this point,and be honest with yourself how big your,budget really isn't that important,but the important part is staying on top,of your numbers to ensure that you're,getting a return on your investment,your third step will be finding the,right influencers you're going to want,to decide whether you want to use,nano or micro influencers mid-size,influencers or large influencers so,there's pros and cons to each,nano influencers are kind of like your,black widow because their audiences,don't expect to be sold to,brands like to work with them because,their audience is super dedicated and,they trust them,through and through now the downside is,that nano influencers don't usually do,this for a living,so they may lack the time or the,experience to work with you,mid-tier influencers may show great,results since at this size,they're still going to have that genuine,two-way connection with their audience,now the only thing is that these people,will likely want to be receiving,monetary compensation and we do have to,respect that because that could be the,way that these people are earning their,living this could be their full-time job,working with top tier influencers is,super exciting because of their reach,and their content could immediately,impact your business positively if their,audience is enga
After seeing the second section, I believe you have a general understanding of marketing ads on tiktok influencers
Continue the next third section about marketing ads on tiktok influencers
How We Make Millions With Influencer Marketing | 2022 Complete Guide
How We Make Millions With Influencer Marketing | 2022 Complete Guide
- Hey everyone, Davie here.,And in the past 12 months,,my Shopify stores have
done over $150 million.,Today, we're here with
influencer queen Gretta Van Riel.,And we're gonna talk to you,about how to start with influencers.,- I think I stumbled almost
across influencers by accident.,So when I first started my
first startups SkinnyMe Tea,,was back in 2012.,And an influencer actually,,this influencer from Tasmania,
who I still know, Brooke.,She actually bought our
tea and posted on it.,And she had about a thousand
followers at the time.,And we had our best day of sales ever.,And I was like, what is this?,Okay, so every time I say a girl,all of that sort of demographic,like all the ad target audience,,on Instagram and she has
over a thousand followers,,I'm gonna just message
her and send her our tea.,Now, the my brands alone
have probably worked,with close to 10,000
influencers and probably close,to another 10,000 on behalf of our clients,at high influences.,Just become, I guess, a
little bit more of an art.,I wouldn't necessarily say, okay,any girl with 1000
followers or any girl with,I know TRIANGL strategy
was always any girl,with over 5,000 followers,that were happy to send the bikini out to.,When Instagram took away
the chronological newsfeed,definitely impacted a lot
of reach and engagement,for influences because now obviously,there's the Instagram algorithm,which is, you know,
effected by a huge number,in different factors, as
opposed to just timeliness,,which is actually, probably, maybe like,I would say like the fifth
down in terms of factors,,I'd say like engagement and how quickly,a post does get engagement.,Definitely determines,the breach of the post the
most, these days on Instagram.,I think that influencers
are just very much,they are more commercially
aware these days,and they understand what
the impact is as well.,A lot of, you know, brands do
share their influencer results,with the influencer that they worked with,or even sometimes on
an affiliate structure.,And the influencer can see,their directly attributed
sales in that way.,So it's quite like broadly understood.,I always talk about the three R's,,when it comes to selecting
the right influencer,to work with.,So there's reach and
then there's relevance,and then there's relationship.,And I would put the most
emphasis on relationship.,They're definitely more suitable,almost for a startup than
an established business.,I think a lot of influencers
and a lot of my girlfriends,or guy friends that are
influencers themselves,,are much more inclined
to work with a startup,than a big corporate and especially,on a lower budget or even
at a gifted capacities.,So I think that startups are
really able to take advantage,of that sort of perception
of them as a smaller company,,someone growing, somebody,
you know Australian founded,or female founded, or from
some sort diverse background,,like a lot of the time,those things have really,
really well-received,by influencers and a found a story,is a really, really important
part to play as well.,What you need to remember first,,is that if you wanna be
running a gifting campaign,,that it's a numbers game.,If you wanna be running
a paid budget campaign,,it's a relationship game.,So to begin with, from
a numbers perspective,you can't get too offended
if you reach out to,a hundred influencers
and you get 10 responses.,I know for very
established clients of ours,we might reach out to
a hundred influencers,and we might get 30 to 40 responses.,That would be sort of the average,but for a brand new
company, fresh out the gates,depending also on their
sort of like Fade Aesthetic,,I think like that is a foundational step,as well with influencers.,If you don't have a beautifully
curated Instagram fade,even first initial nine tiles,,it doesn't have to be anything crazy.,But if you haven't put
a little bit of effort,and work into that,then influencers will
be much less inclined,to work with you and especially
in a gifted capacity,,because also they wanna
stay on the platform.,If you reach out to
them via direct message,and they jumped across
to your Instagram account,there's nothing there or
your product doesn't fit shot,or it doesn't sound
interesting or exciting to them,or something that they might not want to,kind of align themselves
with aesthetically.,And, you know, in terms of brand values,then they'll just keep going.,So that would be one of
the number one steps.,Get your Instagram
account into a good place.,Cause that's like your foundation.,Then I guess the next thing would be,when you're reaching out,,say you've made a list
of a hundred influencers,to reach out to, you would want to,,what would you do for
a hundred influencers,,for a thousand influencers, whatever.,Is what we do is, we create
a blank Instagram account,and we won't call it anything
to do with the brand name,or anything cause then
it's just too searchable.,Let's say it's for The Oodie,,we'd say like comfort way of
one, two, three, four, five.,And it
After seeing the third section, I believe you have a general understanding of marketing ads on tiktok influencers
Continue the next fourth section about marketing ads on tiktok influencers
Marketing Mistakes To Avoid When Paying Tik Tok Influencers
Marketing Mistakes To Avoid When Paying Tik Tok Influencers
so a few days ago i was watching a video,from another youtuber by the name of,patrick cc,and patrick cc did the video documenting,his experience,of working with tick tock influences for,a campaign that he was running i think,around his own project or something like,that now leroy deleted his,after like 24 hours i suppose so i guess,i got scammed and as i was watching that,video,i was thinking like man it's interesting,to see someone else go through,all of the red flags and all the,troubles that we have as a marketing,agency,because it lets me know that i'm not,crazy and that,sometimes these ticks are influencers,really are like tripping,i'm saying like everything about his,campaign wasn't,terrible you know but there were a lot,of things in there that we have come to,identify,as red flags when it comes to,influencers so that's what i want to,talk about for this video,what are some red flags that you can,look at when it comes to dealing with,tic toc influences how can you keep,yourself from getting finessed or making,sure that you have the best possible,chance of having a great campaign on,tick tock,let's get into it it's the mat work,what's going on my name is corey music,marketer and co-founder of country band,agency and today,i want to talk about red flags and when,i'm talking about these red flags i mean,specifically in the space of,tic toc influencers and tick tock,influencer-based campaigns now,those type of campaigns have become,super popular i would say since 2019,once we started to see insurgents,of songs is going viral on ticks lock,now every artist and their mom,wants to catch a viral tick-tock here,and they're all jumping into the,platforms,dropping thousands and thousands of,dollars on influencers hoping that it,makes them the next arizona service or,or,old town wrote or something like that,and while you know i have my own,thoughts on that,that i'll get into it in another video,tick tock influence of marketing really,can be a really effective way to push,music out,when done correctly and when you work,with the right people now the problem,that comes with doing,tic tac influence and marketing is that,a lot of them are kids and i'm saying,just to be real like,you're trying to get teenagers and kids,to do great business and just,a lot of them aren't equipped for that,um and i won't knock all to talk,influences because we do have a great,network of influencers that we work with,that just are,amazing 95 of the time but every now and,then you do run into a bad apple and if,you don't know how to recognize the red,flags then you might run into a bunch of,bad apples so that's why i want to get,into this for this video,a couple of red flags you can look for,to let you know hey,you need to stay away from that stock,influencer take your money elsewhere but,before we get into all that come and,follow me on instagram and ticks out,links will be in the description below,come talk to me come and guess when you,come give me some video ideas all that,good stuff,also we have relaunched the brandman,network elite uh platform so if you're,interested in learning some of the same,music marketing techniques that we go,over in videos then check it out the,link will be in description below,um it's really dope it's only going to,get better and you know what i'm saying,i like the thing that,we make it magic over there like we turn,we turn everyday regular artists,into marketing geniuses you know i'm,saying so once again link in the,description below check it out,sign up if you're interested hopefully,i'll see you in there so the first red,flag that i look for,is are they managed by some type of,influencer agency or not,now this isn't always a red flag,necessarily when it comes to,their work ethic i often have found that,influencers that have some type of,management agency behind them especially,like a big agency,um they do tend to be a little bit more,responsible and take it a lot more,serious because you know they've been,pushed to a point to where,they have to care about it like a job,the reason i put it on here as a red,flag has a lot more to do with price,usually the influencers that are are you,know being managed by some type of,agency,they are usually the most expensive,influencers that you can work with i'm,talking about on average we're getting,influencers like that who are charging,like 2 000,and above for a single post and a lot of,it has to do with the fact that they now,have other people that make money off of,them right like when you are assigned to,a management company,you don't have to pay your manager you,may have to pay a help pay overhead,costs that come with that management,agency so,we've seen influencers that we worked,with that were maybe charging,five six hundred maybe a thousand,dollars get signed to a management,company,and then now their prices double or,triple because once again they have all,these other things you have to pay for,now so,it's not a red flag when it comes to,work ethic it's not a r
After seeing the fourth section, I believe you have a general understanding of marketing ads on tiktok influencers
Continue the next fifth section about marketing ads on tiktok influencers
How to Analyze Your TikTok Influencer Campaigns
How to Analyze Your TikTok Influencer Campaigns
- How do you know if
an influencer campaign,is really working?,Because, spoiler alert,,likes and views are not
valid success markers.,Many times, you end up getting burnt out,because you don't set clear objectives,,you're not sure how to
structure a campaign,,or, worse yet,,you don't know which performance
indicators actually matter.,So in this video,,we're gonna break down exactly
the things to look out for,to see whether or not your
campaign was a success,and, better yet, how to make sure,that your campaign is a success.,(tranquil music),So you're working with
an influencer on TikTok.,How do you know that the
campaign is really working?,Before we jump into some
meaningful measurables,,I wanna make sure that
you truly understand,how TikTok works,,which is pretty different
from any other platform.,When you log into TikTok,,you actually have two different feeds.,You have your following feed,,which is just like every other platform,,those people who you follow,,but then there's the default
feed, the For You feed.,That's where people go first.,And when your video hits the For You feed,,you are guaranteed to
get in front of people,who have no idea you are.,Why is that important?,Well, basically what it means,is that every single time
you throw up a video,,you can't compare one video to the next,because every single time,
it is a different audience.,And so in that sense,you cannot guarantee virality,or even a certain level of
views with every single video,,no matter how many
followers that you have.,And this is probably obvious,,but you should absolutely
have a conversation,with your influencer
about these objectives,,expectations, and performance indicators,,so that they very much feel,like they are on the same page as well.,On TikTok, that video can wake up a day,,a week, months, even years afterwards,and so make sure that in your terms,you're asking for screenshots
of their analytics,,24 hours, 48 hours, 7 days, 30 days,,perhaps even 60 or 90 days after upload,,depending upon your expectations
and campaign length.,And by the way, it wouldn't
be totally extraordinary,for you to simply ask of your creator,to give some analytics
before you even sign them,onto a particular campaign.,Maybe you pick a certain video.,That way you can kind of test them out,to make sure that they
are actually compatible,and that their followers are real, legit,,and true to what you're
trying to accomplish.,Speaking of influencer communication,,you should definitely
check out our other video,,where we talk all about
finding your influencer,,reaching out, and launching that campaign.,First things first, let's
talk about those objectives,because you want to be so crystal clear,with yourself, with your
team, with your creators,what those objectives are.,Are you simply wanting to
increase brand visibility?,Are you actually wanting customers,and conversions or downloads?,Are you wanting followers to
your brand new page on TikTok?,All of those are great,,but might require different
types of strategies,and content as you go through,,and even as you're
picking out your rosters,of influencers and creators to work with.,And regardless of how much
numbers actually matter to you,,it's definitely smart,to know what metrics
you have to choose from,and what they actually mean.,So let's go through and break down,exactly what you can pull
from each TikTok video.,So long as you have a creator
or a business profile,,basically anything but a
private or a personal profile,,you have access to a unique
dashboard of analytics,behind every profile and
behind every individual video.,But just so that you know,,aside from likes, comments, and shares,,you can't actually see
any of these analytics,until about 24, more like 48,
hours after a video uploads.,How do you get there?,On the video, in the
bottom right hand corner,,you're gonna see three little dots.,You tap those dots,and then from there a menu will open,and you can tap on analytics.,From there you'll be able to see,this beautiful list of metrics.,Pretty straightforward here.,You've got the plays/views.,You've got the amount of
likes, the amount of comments,,which you can also
increase too, by the way,,by replying to comments, little tip there,,and then you have the shares.,Those are all available to
you immediately and instantly,as soon as the video goes up,,although they're not
always accurately updated,to the second.,Now, after about 48 hours,,you're gonna get more detailed
analytics about watch time.,And I would say that the
two most important factors,when it comes to TikTok are
shares and/or watch time,,and if you get a lot of
both, that's a good thing.,They'll actually show you the difference,between two videos that
performed really well,,one of which the watch time was longer,,the views were higher.,The other one was shared like crazy,,but the watch time wasn't as strong.,And in a perfect world,,your watch time is actually longer,than the video time itself.,It means that your audience
is watching th
After seeing the fifth section, I believe you have a general understanding of marketing ads on tiktok influencers
Continue the next sixth section about marketing ads on tiktok influencers
I Tried Tiktok Influencer Marketing for 24 Hours (SHOPIFY DROPSHIPPING)
I Tried Tiktok Influencer Marketing for 24 Hours (SHOPIFY DROPSHIPPING)
what is going on beautiful people in,this video we're going to talk about,influencer marketing on tick tock,here's one of the days where david we,did some influencer marketing and been,doing pretty good obviously influencer,marketing is not as consistent as,running ads but if you're just getting,into it and you're limited with budget,influencer marketing on tick tock or,instagram is a good way to get into drop,shipping if that makes sense now before,we get started i have a completely free,mini course on tick tock ads if you want,go ahead and download it i'll put the,link down below it's completely free,it's about an hour of going through,everything you need to know about,advertising and tick tock how to set up,your ads product research all that good,stuff now let's get started on this,influencer marketing if you're new on,tick tock or drop shipping you might be,wondering what influencer influencer,marketing as i kind of made a whole,google doc uh for everything you need to,know about tick tock tick tock,influencers and all that good stuff so,i'm kind of going to go ahead and,simplify it for you guys what influencer,marketing is is basically some kind of,mutually beneficial thing between you,and the influencer um kind of putting it,into word influencer marketing is type,of social media marketing that uses,endorsements and product mention from,influencers so let's say you come up,with based on their engagement based on,their following and everything you offer,them a price and uh they agree to,make content for your product and,advertise it to their audience basically,that's how it works a lot of big brands,do a lot of influencer marketing a lot,of you guys heard of jim shark or even,kylie jenner products they do they all,do a lot of influencer marketings on,instagram and tick tock uh that's again,when they pay some of a huge following,and their audience usually match their,product and uh what they do that's how,they build their brands they that's how,they've been building their brands in,the last couple years so if you're,looking to build your brands this is a,really good uh way to get started with,influencer marketing now you might be,wondering why tick tock first of all tic,tac has been one of the most popular,apps in 2020 with over 53 million,average weekly users from the united,states alone making it one of the most,used social media platforms crazy right,apparently people been downloading tic,tac apps more than pinterest more than,twitter um right after instagram and,facebook so they're still on top but,it's been one of the most popular apps,recently and i can see how it can get,more popular so it's a good way to start,especially now that there's not that,many people doing a lot of influencer,marketing with tiktok so it's not super,saturated yet so in this video i'm going,to go through 10 tips i have for you,guys when it comes to tic toc influencer,marketing i'm also going to give out an,email template and follow up how on how,to contact the influencers you can,literally copy paste this at the end of,this video i'll tell you how you can get,access to it you can copy paste these,emails and send them to influencers to,work with them because i know it can get,really uh confusing when you're trying,to work with influencers you're like,what do i say how do i talk to them what,do i offer so i have everything pretty,much ready also i have a list of 20,influencers female influencers so if you,have any girly niche that you need,influencers for i also have,the list of those influencers all you,got to do stay till the end of this,video and i'm going to tell you how you,can access this link tip number one is,giving the influencer creative control,they've been building their audience so,they know what they're doing all you got,to do maybe like give them little tips,about like hey i want the first three to,five seconds be this way and they know,if they make your product look good and,they you get sales from it you possibly,would come back to them and uh would,purchase from them again so let them do,their thing to give them a creative,control that's my first tip tip number,two engage with influencers that love,what you have to offer uh what i mean by,that is make sure that your product,you're selling matches their audience so,for example you don't want to go to,let's say someone who has survival,niche like audience and try to sell,makeup products you want to make sure,that product that you're selling matches,their audience tip number three create a,mutually beneficial relationship,you want to make sure that the,influencer is taken care of but also you,want to make sure they're not taking,advantage of you they get a lot of,offers every single day like people,literally be like emailing them left and,right so they they get a lot of message,make sure that you're taking care of,them maybe offer them a product at a,reasonable price,you know the more that you take care of,them they're gonna also make sure they,work harder for
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TikTok Advertising Influencer Strategies For eCommerce Brands
TikTok Advertising Influencer Strategies For eCommerce Brands
hey everybody my name is savannah,sanchez today i'm going to be talking,about,all things tick tock ad creatives,especially for,ecommerce brands,so a bit about me i've been working with,the tiktok ad platform,since april of 2020 for my e-commerce,clients,i am an e-commerce paid social,consultant,i work with a handful of brands on their,facebook snapchat,and now tick-tock advertising strategies,some of the brands i've worked with on,tick-tock,include blend jet our place thrive,market jing,kitsch just to name a few so really,excited to share,my learnings from working with their ad,platform and specifically,what works for ad creatives,a bit about my team i work with lauren,who is my ad creative designer,she helps design a lot of the tik tok ad,creative so more technical side,of the design and then i also work with,natalie who is our resident,ugc or user generated content maker and,makes a lot of tick tock ads for us and,in terms of filming her own content as,well which is really exciting,so that's me that's my business my,business is the social savannah,this is my team and i'm excited to share,with you what we've learned so far about,tick tock ads all righty,so i'm going to play a few examples for,you as well,so tick tock people go to tick tock to,be entertained,no surprise about that and to be,delighted by short-form videos,so you have to speak the language that,tick-tockers expect,if they sniff out that it's an ad,they're going to quickly swipe away,so when i first started with tick-tock,advertising,i think that my first instinct was i'll,just take whatever is working on my,instagram story ads,on my snapchat ads and try it on tiktok,it seemed like a really,easy way to get started on the platform,boy did those ads,bomb something i've really quickly,learned about tiktok advertising,is that they have to look like tick,tocks you cannot just take what's,working for you on facebook,and shove it on tick tock ads manager,and expect it to work,tick talkers they are making a decision,about whether they're gonna watch,your ad within the first thumbnail,of seeing your ad creative literally,under a second it takes them to decide,if they're gonna watch your ad,or if they're gonna swipe away so it's,really important to make it look as,native to the tic toc ad platform as,possible so the two examples i just,played on screen,are ones that we've made for our clients,and we're using organic tik tok text,we're using transitions that tick,tick-tockers are used to,but most importantly they don't look,like ads,so if there's any key takeaway from,today that you get,make ad make tick-tocks not ads is,really the name of the game,so how do you get this type of organic,looking style,and i'll play these examples for you,guys as well,so um you have to work with creators on,the platform,that's the great thing about tick tock,creators they already understand,a lot of these direct response,principles in terms of,getting attention in the first frame,getting people to watch the entirety of,the video,that's why i love working with tick tock,creators as opposed to even,instagrammers because,tick-tockers understand how to grab,attention quickly,and how to look native to the platform,so when i source creators,for the brands that i work with i'm,looking for those creators that know how,to capture attention,and to almost give them a lot of,creative freedom as well in terms of the,content that they're making,when i work with tick-tock creators for,user-generated content for tick-tock ads,often i'm relying on their own,creativity i give them some brand,guidelines and the main value props of,our product,but that's the great thing about tick,tock creators most of them are extremely,creative and talented,that if you give them a bit of direction,and let them put their own flair on it,you get really great content like the,ones i just showed you,so just to reiterate what i said letting,creators be creators i'll share with you,a couple examples from my clients,this was a creator we paired up with for,my client kitsch,to show their pony full so just a simple,product tutorial,i found that product tutorial videos and,unboxings work especially well for tick,tock ads,one thing that's also really cool about,working with tic toc creators,is that there's that there is this new,beta feature,on tick talk ads where you can actually,boost posts from an influencers page,which has worked really well for my,clients so what this means is that if,you're working with a tick tock creator,have them post the ad directly to their,tick tock page,and then you can request an,authentication authenticator code,for you to run their ad through their,page so if any of you guys use facebook,ads pretty,religiously you probably know about,whitelisting facebook ads where you use,an influencers facebook page,it's the same content here so like you,can see with the,influencer that we used we're running it,through her page and we're adding that,shop now button,so again that is a feature that is
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