Facebook Ads vs TikTok Ads - WHICH IS BETTER? (MY STRATEGY)
facebook ads versus tick-tock ads which,one is better i'm gonna be exposing the,exact secrets to understand if you,should be running tick-tock ads or,facebook ads how you can understand the,performance of both platforms which one,makes the most sense to test on how to,know if you can scale on either of these,platforms in the top five reasons for,you know what ways both of these,platforms are successful and what ways,you can leverage them and we're going to,be covering all of this in today's video,what's going on guys it's chase chapel,here your favorite digital marketer,welcome to my channel if you're new here,make sure to subscribe because on my,channel we go over the facebook ad,strategies tick tock ad strategies we,help e-commerce brands scale we help,local brands scale we help tons of,different brands scale all through our,actual agency and online trainings every,single year we deploy tens of millions,of dollars on the platforms like google,facebook youtube tik tok instagram and,we're spending so much money on these,platforms that we're able to truly,understand what works with these big,world-class brands and we always end up,sharing the value and showing you,exactly what you know it is that we're,learning so that way you can also,achieve success as well so without,further ado let's go ahead and jump into,the video all right so tick tock versus,facebook ads which one is better,facebook ads in 2022 formerly known as,facebook inc is now meta and it's,generated over 114 billion us dollars in,revenue yes that is billion with a b,that's 114 billion dollars all from,their ad revenue so i can definitely,assure you if there's this much money,being spent on the platform people,definitely trust facebook services to,deliver them results and not only that,but 2.91 billion monthly active users,are on facebook's products every single,month and that's a pretty incredible,number if you really think about it so,there's definitely a lot of opportunity,to reach the right audience and get,sales and over the years as you can see,the revenue has been growing pretty,dramatically and that's because,individuals and you know online,marketers understand facebook's a,powerful platform and they have access,to a lot of users information and that,really allows you to deliver the right,targeting and ads to your audience so,that way you can scale up your actual,you know online business,and we have tick-tock ads now and,they're starting to become more,important more than ever now because,they're growing at a rapid pace in fact,they're at over a billion monthly active,users already on their platform and mark,zuckerberg quite literally said tick,tock is so big as competition and,already is continuing to grow at quite a,fast rate,is what mark said and as you can see,here the tick tock users are actually,growing pretty dramatically they're,already at nearly 1.2 billion plus users,every single month that are active on,tick tock that's amazing because that,means there's a huge opportunity for you,to get results here and there's not a,lot of competition over on tick tock ads,right now and we're going to be covering,exactly the main differences and,choosing which platform you should,really go with and just to talk a little,bit more about facebook ad placements,and facebook ads in general facebook has,a lot of different placements and you,can actually target a lot of different,you know audiences and be able to show,your ads in different formats meaning,you can have single image creatives like,this ad here and carousel ads where,you're actually able to swipe through,and look at your different products this,is a different form of placement that,you can actually deliver on facebook,that allows you to get pretty incredible,results especially if you know how to,set up the right,creative,and you can also have story ads video,ads,slideshow ads we even have branded ads,here where you know they're able to,include text logos and actually do,coloring and you know actually have a,creative designer make this kind of,content there's swipe up ads there's you,know different placements right column,instagram explore there's so many,different ways to reach your audience,through facebook's products and one big,value prop here is because you're able,to create so many different types of,creative variations you can truly you,know have a full omnipresence within,your audience on facebook and no matter,if somebody's bouncing between facebook,instagram messenger you're always able,to have your ads being shown driving up,conversions and this is really,incredible too because different ads,react you know differently to,individuals people react differently and,you always want to make sure you know,the best types of creatives that make,the most sense to deliver to your,audience and facebook does a really good,job of giving you those opportunities to,have lots of different formats with your,creative and this also allows you to get,a lot more reach because you're able to,desig
Let's move on to the first section of me on facebook vs tiktok ads
Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022
Facebook Vs TikTok Ads - Best Platform For Dropshipping In 2022
should you start with facebook google,ads or tick tock ads that's one of those,questions which i constantly get asked,and i want to address this this video so,i know that there's a lot of confusion,in the drop shipping space about how,these platforms actually perform a lot,of people say that tick tock is the new,facebook a lot of people say that,facebook is saturated and basically a,lot of people actually don't even talk,about google so we're going to clear up,everything about those three platforms,and let's start with the first one so,the first platform i want to talk about,is google and there you have three,things which are actually very important,which are completely different than on,any other platform number one is it's,people who actively search for your,product all right so it's not like,facebook where you just throw a product,in their face and they like you you want,them to buy it it's very very different,for example a person google is just,something like,white table,they're gonna find a bunch of white,tables okay and that's a product which,you could actually sell if you're,basically on the very top and on the,first ranked products you're gonna be,able to generate just sales from active,people who want exactly your product so,it's actually pretty simple to get,people to buy because it's literally,them searching for it okay so they,actively search for your thing and then,we need to consider two things number,one,high ticket stuff works better on google,okay i wouldn't recommend going for,super low tickets obviously it works but,i wouldn't recommend going super low,ticket on google ads because anyways you,just pay for the click so basically the,person coming to your website,and there it's just way more sustainable,to actually make everything more high,ticket okay so the example of like like,literally a table which is huge and way,more expensive is actually a pretty good,one and i would never recommend selling,something like that on facebook however,on on google it actually makes sense and,those people who wear on your website,then you can retarget them on facebook,and start showing them the white table,on facebook then it makes sense but only,as a retargeting okay because it's again,people who search for a white table so,they want one and the last thing which,is very different from google to all the,other platforms is it's all about the,pictures okay the pictures here are so,much more important than on facebook or,on tiktok because you're not going to,have a video which explains everything,you're just going to have the person,searching for it seeing the product,clicking on it and then buying,immediately okay so there's no video ad,or no explanation and there it's also,very important to understand that you,don't have to re-explain the product,itself if it's a general one if it's,just if it's a logical product which it,does need like a lot of explanation,that's the product you want to sell,because if a person searching for a,white table and then they see some crazy,thing which is like added on like onto,the table and it has like those 25 extra,features they're not going to understand,what this table all can do because you,don't have the video yet and it's not,shown primarily you just see that it's,for whatever reason more expensive and,most people do then just click away and,don't understand that this table,actually has something more to offer so,that's google and now let's talk about,tiktok so the first very big positive,about tiktok is you're gonna get a lot,of cheap traffic okay so to get a person,from tick tock to face to to your store,is so much cheaper than actually getting,a person from facebook to your store,however and this is a big issue,traffic is not equal to sales 100 people,on your store doesn't mean that you're,going to make x amount of money it's not,that the conversion rate from tick tock,leads are is the same as the conversion,rate of facebook leads and that's the,issue here you need to understand that,the soft metrics don't really count if,you don't make money so you have cheaper,traffic but it's also shittier traffic,okay so it's lower quality traffic which,doesn't really work which you just need,to keep in mind okay so there is a,trade-off you're gonna have way lower,cpms and way lower conversion rates okay,those two things will happen for sure,now am i saying that tick tock is bad no,tick tock works for sure now i'm going,to give you a couple of niches which you,actually should use and which ones you,should avoid so really good one is,jewelry beauty fitness and some like,satisfying product so like those four,types of products are good all the other,things i would probably not start out,with i've just seen that the success,ratio is so much higher with jewelry,beauty,fitness and satisfying products okay,those four niches are the way to go,that's just what you start out with with,for whatever reason you don't have to,question it it just is proven to work,better for for whatever reason
After seeing the first section, I believe you have a general understanding of me on facebook vs tiktok ads
Continue the next second section about me on facebook vs tiktok ads
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
hey welcome back into another video here,on the channel today,i'm going to be talking about what the,key differences are,between facebook ads tick tock ads the,platforms have,phenomenal differences between them,there's certain situations where you,could use both,but i want to outline the pros the cons,the differences and things that you're,aware of so you could,literally today go ahead and launch ads,on one of these platforms potentially,both if you know me if you follow the,channel for a while,you know that i always recommend,learning one thing first in an,advertising and marketing,world you are going to get the best,results when you dominate one platform,first the reason for that,is most paid ad platforms you know,outside of you know paying a youtube,influencer for a huge shout out,things like google ads facebook guys tic,toc anything like that where there's,pixels involved and it's data driven,if you can build a ton of data from tick,tock ads,and you also had your facebook and,google pixel on the store the whole time,well transitioning from tick tock to,facebook is going to be easy because you,already have,3 000 sales on the pixel season data,facebook knows who your customer is you,can build lookalike and retargeting,audiences right away,it's going to be an easy migration so,just keep that in mind really focusing,on one thing otherwise you kind of get,lost in the sauce as they say too,distracted now between the two platforms,there's huge differences number one,understand first and foremost that if,you go with facebook you will run into,problems with being disabled,for no reason restricted for no reason,and potentially banned,for no reason it got to the point where,about a year and a half ago i had to,start remote accessing other computers,on different servers,using dozens of other people's facebook,profiles across hundreds of different ad,accounts with multiple backup pixels on,everything,we're talking about an infrastructure,that costed about 65 000 to build,and about 15 000 a month to manage and,maintain,that's not advertising cost that is,structure cost,so that's what i had to do to get around,stuff because i was doing,nothing wrong i was selling stuff that,wasn't showing any skin,it wasn't remotely close to violin in a,policy but that's facebook for you it's,hard to explain and as someone who,you know if you don't run ads that might,sound crazy and weird to you but that is,truly just what the platform is be,prepared for a world of headaches,here's why facebook is a great option,though it's,really not that hard to master okay,excuse me there it's really not that,hard to make money with,anything like that is difficult to,master but it's a platform,that in my opinion is the lowest cost,to start if you want to start something,from scratch with tick tock ads or start,something from scratch with google,based on my experience it's going to,take you more money,to do that okay and there's certain,products on tick tock where it just,might pop off faster,but in my experience facebook at least,with the skills that i have is,pretty simple to get the ball rolling,with you know inside of our e-commerce,program we put a lot of attention on,facebook for a simple reason,any business owner that's getting,started you need cash flow,without cash flow your business can't,survive you need positive money coming,in,right total gross revenue expenses,there's your profit left you need a,profit margin with that you can now,venture into other things and it makes,making more money even easier because,now you can do all sorts of different,things that cost money,so facebook is probably going to be the,best option for you,if you are looking for extreme,consistency if you want to grow it,really slowly,and if you also want something that is,probably targeted towards a more,specific audience,and ideally an audience that's 35 years,old or older,that is the prime category my main brand,inside the health and orthopedic space,we service about 65 of our customers are,35 and above,the rest of those out of that 35,probably 25,of them are like probably 28 and above,so it's very,rare that they're in the 25 year old and,under,category it's very rare that that,happens and,this made tick tock ads not very,efficient because tick tock is just a,younger platform,that's all it is it's also a platform,that is very,general from an advertising perspective,so go go ahead open a business account,on tick tock,you can see it doesn't cost you anything,and you'll see instantly the similarity,how they literally ripped off facebook,and it's a it's a exact format copy,which makes it easy to run if you're,familiar with facebook but tick tock is,probably going to work the best for you,if you have a more,general viral organic type product you,know things that are,led light strips led light bulbs um,you're just crazy little phone cases,anything that can kind of go viral you,know like,the lighters that are electric and don't,use any gas or butane i sold like 600,grand
After seeing the second section, I believe you have a general understanding of me on facebook vs tiktok ads
Continue the next third section about me on facebook vs tiktok ads
Tik Tok Ads vs Facebook Ads (Shopify Dropshipping)
Tik Tok Ads vs Facebook Ads (Shopify Dropshipping)
- If you could pay a third of the price,to show it to the same
amount of people, guess what?,You're now tripling the
chances of you getting a sale.,(calm music),Yo! What is going on everybody?,Is your man Mohamed Camara and
welcome back to the channel.,You already know what time it is, man.,I'm getting ready to wrap up today, okay?,We're a little bit over
halfway through the month.,I think we got about maybe
10 days left with this store,and we just now pip,,let me show you the results here.,So by the end of tonight,,we should definitely be
hitting the $15,000 mark,,with this brand new store,we started on July 31st, okay?,So this is just a matter
of less than three weeks,and we already generated
somebody's full-time income.,If you've been following the channel,,we've been using TikTok ads,to really maximize our potential,in growing this store profitably
very, very fast, right?,In the last video, I talked
about the top five niches,that I think work really
really well with TikTok ads.,Most TikTok ads are
actually filmed in the home,or outside right next to the home, okay?,So, think about niches
that have to do with that.,If you haven't seen that
video, check it out.,It's a very good and hopeful video,,I'll link it up top for you right here.,But in this video, I wanna talk about,the main differences that I've seen,working with TikTok and with Facebook.,So I've spent over a million
dollars advertising on Facebook,before I actually tried to
give TikTok a fair chance.,You'll be surprised at
some of the differences.,I'm gonna name five of them right now.,And these are the most notable differences,that I've seen with TikTok ads so far.,I've talked about this before,,but the very first thing
is the ad creative.,TikTok ads, the ad creative
is way different. Okay?,You have just two seconds to
grab somebody's attention,,hook them in real quick because
the content is so abundant.,What I do like about the ad
creative on TikTok is that,your ad creative takes up
the whole screen, okay?,So, once your ad is being viewed,by the potential customer or whoever,,is all about your ad at that moment.,So no other ad is really
gonna be popping up,on the screen except for yours.,It'll take up the full screen. Okay?,I'm talking about the technical stuff,of the ad creative here, right?,Because on Facebook, what I say before,,you can have so many options
to interact with the ad.,You can like, you can put a sad face,,you could put a crying emoji,
you could put angry emoji,,you can share the post, you
can comment on the post;,do whatever you really
please with somebody's ad,and forget the fact that,it's an ad in the first place, right?,On TikTok, you only
have about two options.,You can like, you can
view the person's profile,or you could go and comment, right?,Or ultimately what we want them
to do is click the ad. Okay?,So, it narrows down everybody's options,and that's very very useful,
especially in a day and age,where everybody's
attention span is so short,,you kind of have to give
them only a few options,and that's why I think
the click through rates,is a little bit on TikTok.,And that actually brings
me to my second point;,which is, if you have a really good ad,,like a UGC type of ad,,the click-through rates,and the engagement with that ad,is going to be very very good, right?,Because that's what the
platform is made for.,These are the types of ads,that you wanna put on the platform,,and that's the type of ads,that I've seen get most engagement.,You're usually gonna
get click through rates,that are very high,,but not only that, they're
gonna be very stable,and consistent, okay?,I've been able to get click
through rates as high as 8%,on the same exact product that
I'm advertising on Facebook,,which was getting a click through rate,of like 2% on Facebook, okay?,So there's some of the
big differences there.,Of course, you're gonna have to learn,how to use the platform itself,,but if you know how to do it,,it's gonna be very very useful for you,,it's going to be very very beneficial,for driving a customer,that doesn't know about
your business at all,,to actually considering you
and giving you a chance.,Now, once they clicked on the ad,,it's your job to turn them
from a visitor to a customer.,The third thing that I've
noticed about TikTok ads is,,the customer support is
actually great, okay?,It's phenomenal.,And I never thought I'd be saying this,about any ad platform,,but when it comes to customer support,and advertising and actually
helping the business owner,,I don't know if TikTok is
maybe doing this right now,because there's not so
many people advertising,on the platform so they
can afford to do so.,But, their support so far
to me has been very great.,Like it's been phenomenal.,I've had my account banned or not banned,,but I've had my account
suspended twice, okay?,One was for a billing issue
where the zip code was wrong,,and being that this is not
a US-based company, right?,That rings a lot of flags
when it comes to US banks,and fina
After seeing the third section, I believe you have a general understanding of me on facebook vs tiktok ads
Continue the next fourth section about me on facebook vs tiktok ads
Facebook Ads VS TikTok Ads - Which One Is Better?
Facebook Ads VS TikTok Ads - Which One Is Better?
guys i've got an absolute banger video,for you guys here right now on this,channel you're actually watching right,now and that is facebook ads versus tick,tock ads for e-com brands for your smma,which one should you pick which service,is hottest right now which one should,you actually stick to what sort of,client should you actually go about,getting facebook ad clients or tick tock,clients um which agency should you start,a facebook ad agency or a talk as agency,you guys get the drift so first and,foremost guys i want to pre-load by,saying this i personally haven't done,tick tock ads i don't even have a tick,tock account so i'm probably not going,to be the best person to us we've worked,with plenty of facebook ad clients right,now by the way technically facebook ads,is very very stressful by the way in,fact to be fair with you guys,it doesn't even matter what service,you're going to be providing there's,obviously going to be stress it's going,to be hard it's going to be harder than,you actually think is going to be a,learning curve of course 100 is worth it,100 i just want to make sure that i get,abundantly clear so i'm not on this,channel trying to sell you guys some,sort of like dream or hype it up or,anything like that i know that a lot of,gurus hype up like facebook ads,honestly guys facebook has probably been,one of the most headache services i've,ever ever had to provide and i'm,actually thinking about switching over,this tic toc ads so hint where this,video is basically going but long story,short guys yeah facebook hasn't been,like really really annoying ever since,the ios you know 14 15 16 changes of,actually come out and whatnot change,algorithm but and yes there is slightly,more competition i would say with the,facebook ad stuff just because there's,so many people watching this the same,gurus over and over and over again i,know they mentioned his facebook ads,facebook as this facebook has this so of,course there's going to be a lot of,people trying to do facebook ads uh and,plus t-tuck is new anyway long story,short guys i want to i want to start off,with that real quick um i know i'm going,through this quickly but i've got quite,a few things to go through i'll try to,keep it short if you will i know i say,that in every video but here we go so,long story short guys if i actually just,to end this video if you will obviously,watch the x i'm actually going to break,down a really really cool test called,the steve madden test if you will um so,make sure you watch to the end but long,story short guys if i was to start my,agency over again right i would actually,genui i genuinely think in this day like,right here right now i'd start with tic,toc like tik tok ads over facebook ads,and the reason for that is because it,has that novelty feeling i don't know,what it is but because tic toc's new and,it's you know contents king i can see,where the internet is going if you the,whole internet is going to more like,video content short form video content,not only that but people are kind of,like first of all they actually like,seeing products being used i've noticed,that user generated kind of like content,with facebook ads for example is the,best type of ad to actually run when it,comes to running them for e-com brands,and whatnot obviously by the way just to,enter in interlude there if you if you,want interrupt myself just real quick,obviously the service that you're,providing is going to depend upon the,actual business itself if they've got,lots of user-generated content if,they're kind of like a trendy like brand,if you will or a unique product,obviously if they're an actual product,itself because i know that tick tock,probably won't work that well for like,real estate agents unless they're like a,nationally known real estate agent or,globally known real estate agent but,like stuff for like local coffee coffee,shops and stuff like that or like fresh,local restaurants like really small,restaurants if you will title is,probably not going to be one of the best,methods just for just just for now if,you will maybe when it gets a little bit,bigger and more people are actually on,tick tock because obviously tic toc is,growing as well but long story short,guys what i want you to do right okay so,as i was saying there's a really cool,steve madden um steve madden uh trick if,you will so i just want to break this,story down so i'm not sure if you guys,are familiar with the steve madden story,and how he kind of like tested this but,here's how you can go about testing,because again there's not really a right,or wrong answer whether you should go,for tick-tock ads or facebook ads but i,do with my own personal opinion would,and i'm actually starting to tell,students to lean towards more tick-tock,ad stuff because again it's trendy it's,got that video aspect to it it's short,form user-generated content works great,for ads anyway so i feel like that is,probably going to be the next thing that,we focus on as an agency i'm not s
After seeing the fourth section, I believe you have a general understanding of me on facebook vs tiktok ads
Continue the next fifth section about me on facebook vs tiktok ads
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
After seeing the fifth section, I believe you have a general understanding of me on facebook vs tiktok ads
Continue the next sixth section about me on facebook vs tiktok ads
Facebook Ads vs TikTok Ads | Which Should You be Running?
Facebook Ads vs TikTok Ads | Which Should You be Running?
what is up beautiful people it's naz,here with another video,in this video i'm going to talk about,why i left facebook,and now i'm running ads on tick tock i'm,going to go through,all pros and cons of each platform,and why you should or you shouldn't be,running ads,in one of these platforms so if you're,interested keep watching,as you guys know here and there i give,out free consultation calls,as one-on-one call with me with whatever,you need is 30 minutes all you got to do,to win a consultation call,is go ahead and make sure you like this,video comment,down below what video you want me to,make then go ahead and follow me on,instagram then dm me the word youtube,consultation call,exactly a week from my post this video,i'm gonna choose one person,and i usually tag you on instagram so,make sure you follow me on instagram and,make sure that you,check your messages and all that because,i'm going to tag you on my story so you,know that you won that consultation call,now let's get started all right guys,i've been getting a lot of questions,about tick tock ads why i started trade,running tick tock ads,if i left facebook if i'm not running,facebook ads anymore,here's the thing i do still run facebook,ads i did not transition from facebook,ads,to tic tac ads what i did tic tac is,just another platform,to help me make more money that's just,how it is i keep getting a lot of,questions about oh why did you leave why,did you leave facebook i didn't really,leave facebook i'm just excited about my,new toy tick tock okay,it's just exciting so i keep talking,about it actually in this video i'm,going to be comparing tick tock ads,facebook ads screenshots of some of my,results with facebook,and tick tock and tell you what the,differences are,so let me show you exactly what they are,and what you can do,all right first thing i want to talk,about i have a screenshot from one of my,winning products,uh from facebook and i just kind of,wanted to summarize it and put them,together with,this is a tick tock screenshot from the,backend of,tick tock and then i kind of compare and,show you the differences,when it comes to a winning product and,actually these two products,are the same products that i've been,selling i just wanted to test it out on,tiktok and kind of get an idea of,how it would perform differently so here,on facebook as you can see,the cpm is about thirteen fourteen,dollars,fifteen dollars cpm is cost per thousand,impression,when you go to tick tock as you can see,the cpm,is about five dollars six dollars so,it's pretty cheap,cpm is really really cheap so one thing,that i can definitely,say is tic tac is still pretty new is,not as saturated not that i'm saying,that,is like you can't make money on facebook,but you have to be really smart,and try to advertise differently and,smarter,to be able to run um to be able to be,profitable on facebook,tic tac reminds me on facebook back in,2016,that finding a winning product was,extremely easy um,the ads would get approved you don't get,banned you don't we won't have any,problems,when it comes to these kind of stuff but,however one thing that i learned with,testing the same exact product on,facebook,tick tock and trying to scale them is,that on facebook you can scale it for,way longer with tick tock,the creative dies off after a while and,you need to create,more creatives and test with more,creatives,so you consistently have to be uploading,new videos making new videos and,uploading them to get that winning,product going,however when it comes to facebook you,can run that facebook,winning product for maybe a couple weeks,couple months,pretty long you know all right the,second thing that i want to kind of,mention is if you look at this,product is that your cost per unit link,click,is 33 29 27 actually,um this is pretty cheap for being,between 20 to 40 cents is pretty cheap,for facebook,most of the time my winning products are,around 70 cents 80 cents a little bit,under a dollar these days,you know facebook is getting more,expensive this is actually pretty cheap,for facebook,comparing to when you go down there for,tick tock,when you look at the clicks where the,clicks right here 18 cents 22 cents 13,cents,so it's more like between 15 to 22 cents,rather than here is more 24,to like 40 cents so it's a little bit,more expensive,and because it's a little bit more,expensive the conversion on tick tock is,actually way,lower so with facebook my average,conversion rate is about,let's say i have a winning product and,i'm scaling it my average conversion,rate is,anything between four percent to seven,percent sometimes,with the tick tock it's sometimes under,two percent because the clicks are,really really cheap,so you get a lot of cheap traffic into,your store however they're not the best,quality of traffic so they convert a,little bit,well much actually lower than facebook,ads which is not a big deal because,you're not spending crazy amount of,money on,you know to on getting traffic so at the,en
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Facebook Ads vs TikTok Ads: Which to run?
Facebook Ads vs TikTok Ads: Which to run?
so facebook ads have been a thing for,the past 15 years now at this point,that's right facebook ads launched in,2007,whereas tick tock self-serve ad platform,only launched back in 2020 if you've had,a chance to explore both platforms then,you've definitely spotted a few,similarities between the two from their,overall terminology to functionalities,within their ads manager platforms there,are definitely a lot of similar things,though they both offer very distinct,approaches when it comes to advertising,from demographics to creative type and,formats you'll definitely want to stay,tuned to learn more about what platform,you should be running ads on at this,stage in your brand's journey in this,week's video i'll be going over the,differences and similarities between,advertising on facebook ads versus state,talk ads and which platforms you should,choose my name is justin and i'm the,founder of voiceover media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth,before we get started make sure to leave,a like subscribe as well as turn on post,notifications to be one of the first to,know about these cutting edge e-commerce,marketing tips posted on the channel,every week so first off in terms of,terminology so looking at both platforms,facebook has something called your,business manager which holds your ads,manager and then also holds all of your,assets so your page you know your,instagram accounts and so on so the,business manager has been the hub of,everything and then when you advertise,on the ads manager you have sub ad,accounts so basically in terms of,hierarchy there's the business manager,the ads manager and then your ad,accounts right there on the ad accounts,you advertise through your pages through,your regular facebook or instagram page,which if somebody sees your ad they,could actually click on your page name,and then end up on your instagram,account or your facebook page looking at,tick tock the hierarchy is really,similar but they operate a little,differently so there's the business,center at the top which holds everything,so business center as opposed to the,business manager with facebook and,within the business center you have your,ad account so you can have more than one,ad accounts on there but you have your,ad accounts in your business center and,from there you can advertise to the,public but if people end up clicking on,your ads so if you advertise from a tick,tock ad account and people click on your,name or on your profile picture they,will not end up on your regular tick,tock profile on which you post your,regular organic tick tocks from they'll,end up on your website or any call to,action that you have with this app so,advertising from a tick tock ad account,is not linked to your regular tick tock,account those are two different things,and people sometimes mix up having a,tick tock business account while having,a tick tock business center again two,very distinct things now in terms of ad,formats tick tock offers two formats in,which you can advertise from pictures,and videos which is very similar to,facebook's offering but in terms of,formats you obviously want to opt for 9,by 16 ratio on tick tock because usually,those are full screen ads and as opposed,to facebook where there's many different,placements on which you can have your,ads it's pretty much only feed on tick,tock you can also pick their partners a,bit like with facebook which you can,advertise on their partner platforms but,if you advertise on the regular tick,tock fee you'll definitely want to,prioritize videos as photos will,definitely scream ads and you're just,out of place because what will people,see when they scroll through tiktok,they'll see a bunch of videos so you,want to make sure that you fit within,what they usually see which would be a,video now when advertising on facebook,there are many different types of,quitters that you can have you could,have square creatives you could have 4x5,aspect ratio 9x16 16x9 so there's many,different ratios that you can adopt many,different placements also you can do,that simply on desktop simply on mobile,feed stories reels so facebook offers a,wider range of placements now in terms,of getting results so if we think about,getting results with either or of these,platforms this is where things get very,different tick tock is very limited in,the amount of copy that you can put in,an ad so there's barely one or two lines,that you can put in terms of ad copy the,rest has to be said within the creative,so with tick tock i would say the work,is 99 creative there's not much else you,can do and usually interest based,audiences at this time of recording this,video they don't really work well so you,go broad with the creative that will,appeal to the audience you want to,attract so tick tock is pretty much 99,creative work whereas looking at the,platform like facebook or instagram ads,there's a lot more things that you can,try and implement to ge
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