everybody knows that the problem with,playables is that they're really bloody,hard to make right,maybe not,in this growth masterminds we're,actually going to chat with somebody who,says they're actually really easy if you,know the right way,so today I did a LinkedIn live with,Craftsman plus CEO and founder Alex,marutka and we chatted about playables,where they work where they don't work,how they can be created very very,quickly and easily five minutes ten,minutes he said and kind of the benefits,and many of the benefits that you get,from using them,enjoy hello everybody we are here we are,live we are looking forward to having a,great chat this is creatives for the win,the evolution of playables and you know,what let's start here somewhere around,2016 the the dim Mists of digital time,way back when seven years ago six years,ago somebody created the first playable,ad it was a unique game that you could,enjoy you could have some fun with,there's also an ad that didn't suck last,year fast forward to 2021 according to a,liftoff report playable ads work the,most effective ad format in every month,other than September when they tied with,another format I mean it makes a lot of,sense right it's there's engagement,people do something they're looking at,it it's fun who doesn't like fun most,people like fun sometimes it's tied to a,reward because it might be a rewarded ad,you get something in a game or an app,that you're actually using or playing,and it often shows something of what the,advertised app or customer experience is,all about so that's all kind of perfect,it's all kind of good why aren't more,people using playables why aren't all,ads playable,well of course they don't work in all,scenarios but the bigger issue is it's,kind of challenging it's kind of hard,and at least one way playables have kind,of sucked right they're hard to create,it's slow to make them it's expensive to,make them they're inflexible you change,some brand you change some things it's,hard to fix that to update that it's,also been hard to incorporate user,generated content so is there a solution,for that could there be something that,you can do that makes it easier quicker,faster cheaper should you be looking,harder at playables and can they even,solve some of the issues that we have,right now with targeting with Apple's,ATT and privacy issues and other stuff,just maybe in this LinkedIn live we're,chatting with the person you see on the,screen right there it's Craftsman plus,CEO Alex maruca welcome Alex,thanks for having me John it is a super,privilege to have you we had you on a,recent webinar about creatives you had,amazing things to say we said hey we got,to talk more to that guy we've got to,talk more in depth happy to have you,okay one thing I'll say before we start,talking and before Alex starts sharing,we're going to take questions we're,gonna take comments love to hear them,love to to put them on the screen if we,have a chance don't hesitate to add,comments we'll see them and if you have,a question for Alex hey you know what,he'd love to answer okay uh let's start,here I set off the top that hey you know,what we're gonna talk about a lot of,things about playables let's start with,the Kohl's notes where did they come,from talk about the evolution of,playables a little bit Alex,uh yes so actually I think the first,ever playables were probably from,um and nectar which actually I got my,start in Mobile at a company called,graystripe got bought by value click um,and so a couple guys left the company to,go fill the uh a playable platform way,ahead of their their time I'd say but,the issue was uh the internet speed and,devices that we were on weren't able to,uh they weren't able to execute their,Vision the way they had hoped so they,were thinking like how do we take games,stream them into units and just the,latency and load time lag ended up kind,of being the like one of the main,devices to the business,um fast forward a few years I think that,was probably 2012 2013. we started,getting into more more mainstream,playables again the issue with that was,the playables kind of looked a little,blurry so you'd see like you know ads in,Mobile came from static banner ads to uh,full screen interstitial which was a big,step for the space moving it to video,um which is when I joined App 11 was,probably like the video Heyday with a,fungal and AD colony and so you get from,video to the next evolution of playable,but back then you know we were still on,you know who knows iPhone three or four,and there was you know 3G came out and,there was no LT there was no 5G 4G any,of those sort of um advances in,technology so playables in Concepts were,a great a great idea,um they still worked,um they just didn't work as effectively,as they do now and certain brands could,never use them because of,um the Fidelity question like Hey how do,we build it we want to do playables but,uh we want to cheat the Fidelity of the,game accurate how do we do that and in,this environ
Let's move on to the first section of playable ads tiktok
Ads examples on Tiktok - How to crack it ?
Ads examples on Tiktok - How to crack it ?
hello everyone is clair noir going to,speak again bat tictoc so you see the,filter match robben tik tok so is hoping,that is your love et hypnose include the,trends and soul use it in advertising,and some examples us by law and run to,speak about other application data,rizzoli soleil aussi pour une espèce,unis baptisé utility a pesé direct news,sommes filter vas tu invites you can,have filter game even better and we can,mais qui se traîne even even better so,you think big boss fighter inception qui,paul the use it one republic the story,sauvy 6 12% ou 1 orange open cloud print,services ringtone appliquée aux chaînes,are using vis harry potter,frost,wallpaper when you when you seek and,it's not for nothing is because harry,potter is currently the trance aux,épiceries twain c'était also have in,stock application à jewson my first,things they do have twitter with harry,potter the red shoes de l'autre by the,community 29 and going to go back on the,games company ce vote historique d'apple,as well as outsiders gaming gaming is,not supernature wright nautique top soit,et philippe etcheverry paul walker coûte,insight tout doux très utile sau if you,take poire alliance bye good game,studios bataille qu'ils fuient dit car,acteurs it looks se mord la queue riehl,personnes qu'ils auraient une portée,aussi aux liquides élément with the,stars swainston ce matin pirateurs,depuis secondes aurélie interest in one,venu à venir alger perfect sky like you,la part des reprises massively ce schéma,titre always in horizontale because,galerie interest in fine il y aussi ce,week end yves oui oui,magic power i need envy sisvel un,discours vie tik tok traîne genou l'actu,10 nov effect of the community could you,so a écrit la glisse is the key leur,compte en banque is what you get well,soon tik tok vénérable sommes par,ailleurs fort kingdom va écouter mozart,dunga la taupe du likoud a life in the,platform y aussi basique ali personne va,te guette actions hi contact review nxp,new os x working so it's really nice,entre linux lite en organique contenue,veine you have,rise of things done so there are doing,is not a hâte en tic toc elzéar lot of,different pinard a til it's too bad,you're doing it in square zuccotti,ipswich town,has been in the,game 6 vins de qualité get what you get,ready cash,game one,which is very very nice rennes ou avant,l'avenue est une boîte is really good as,well i watch you well i say is,a lot of numbers pour ses shows quasi,calibre what is working or not,to go back on track of night by bah bill,gates ou 16 ou elvis render cloud,tools territory 26-12 de lot and also,vistex tovati is looking nominative like,if someone made tik tok nd juste a dit,sun texte vise à utiliser les munitions,and kind of organic soul funk et willy,the beast,wenger baseball clasher pas et mini,clips,politiques conservatisme in my time,édition lot is happening you see the,home run highlighted with the characters,and get high contact review tweedy sur,les clics seulement like a wheel,personnes and you have also sparky,element nick ce confetti apple chose au,scoring oui si l atop numbers optique,taxe au x boot all ways to showcase,sommes d'ailleurs très copines action,babil games others in gasoil au flag,king est et ouest quand même si elle,attendit l'international basique alizés,is it in there advertising so in love,rule in eyes and life inc and taken as,un exemple je vais être in heels,informaticien de l'otase well in tik tok,soli nice 0,0 nice 2-0 city by my pop soul is one is,well in terris syndicaux,xxl attaque l'intériste colonna ex in,love is gone so it ferrari un lot,gameplay until butt highfield make it,feat at least où se formatent 8,12,verticale choi,ventech dragon city mobileme seul point,time but laisse pas novice wall street,meli colorful son iphone quitte l aps l,ce to stop tous croydon enjoy one évolue,seul en pointe caractère va-t-il,evolving,venu à voir avec good games aux,disponibilités en pleine crise willy,angel voice over the various,natation defect va tarouilly nice est le,remake un second to stop scroll d'armes,veine,bailleur fonds kingdom of game boy,cooking studio others have a lot of adz,un petit peuple qui n 8 bat caliséo,luciano poitou veulent at the beginning,of nothing and then it gets bigger and,get your kingdom,riser kingdom soit nous happe linden et,rieur once again and other à another,narrative azzaro shing,qu'elle n'utilise pas de tête,d'une petite toque,l'îlot colaianni stories a ici tout le,monde est à une french wine qui,simplifie tout est où le collège your,hat at least the turtle seul ou s'il,existe title le cinquième va-t-il ali,bongo a number of so she wolf eyes,personnes un bonus indiquent subissent,un film de matt eastwood lot v noirs,alliance another good game guigou,douanes agd philip wild caractère,baptise looking like you and you came,personal eyes and you have a lot à,divers sites in the kind of character,vatche you want to lose it really smart,picot ce tic tac audiences très diverses,aisheen
After seeing the first section, I believe you have a general understanding of playable ads tiktok
Continue the next second section about playable ads tiktok
Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)
Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)
Baby back, aye,Couple racks, aye,Couple Grammys on him,,Couple plaques, aye,That’s a fact, aye,Throw it back, aye,Throw it back, aye,And this one is for the
champions,I ain’t lost since I began, yuh,Funny how you said it was the
end, yuh,Then I went did it again, yuh,I told you long ago, on the road,I got what they waitin’ for,Ion’ run from nothing, dog,Get your soldiers, tell ’em I
ain’t laying low,You was never really rooting
for me anyway,When I’m back up at the top I
wanna hear you say,He don’t run from nothing, dog,Get your soldiers tell ’em that
the break is over,uh need a,uh need to get this album done,need a couple number ones,need a plaque on every song,Need me like one with Nicki now,Tell a rap n****a Ion’ see ya,
ha,Ima pop n****a like Bieber, ha,Ion’ fuck bitches I’m queer, ha,But these n****as bitches like
madea,Yeah yeah yeahhhhhhh,Ay, let’s do it,I ain’t fall off, I just ain’t
release my new shit,I blew up now everybody tryna
sue me,You call me Nas, but the hood
call me Doobie yah,And this one is for the
champions,I ain’t lost since I began, yuh,Funny how you said it was the
end, yuh,Then I went did it again, yuh,I told you long ago, on the road,I got what they waitin’ for (I
got what they wait on’ for),Ion’ run from nothing, dog,Get your soldiers, tell ’em I
ain’t laying low (bitch I aint
runnin’ from nowhere),You was never really rooting
for me anyway,When I’m back up at the top I
wanna hear you say,He don’t run from nothing, dog,Get your soldiers tell ’em that
the break is over,My track record so clean,They couldn’t wait to just bash
me,I must be getting too flashy,Y’all shouldn’t’a let the world
gas me,It’s too late ’cause I’m here
to say, and these girls know
that I’m nasty,I sent her back to her
boyfriend with my handprint on
her ass cheek,City talking we taking notes,Tell ’em all to keep making
posts,Wish he could but he can’t get
close,OGs so proud of me that he
choking up while he making toast,I’m the type that you can’t
control,Said I would then I made it so,I don’t clear up rumors,Where’s y’all sense of humor?,I’m done making jokes ’cause
they got old like baby boomers,Turn my haters to consumers,I make vets feel like they
juniors,Say your time is coming soon
but just like Oklahoma,Mine is coming sooner,I’m just a late bloomer,I didn’t peak in high school,
I’m still out here getting cuter,All these social networks and
computers,Got these pussies walking
’round like they ain’t losers,I told you long ago, on the road,I got what they waitin’ for (I
got what they wait on’ for),Ion’ run from nothing, dog,Get your soldiers, tell ’em I
ain’t laying low,(bitch I aint runnin’ from
nowhere),You was never really rooting
for me anyway,When I’m back up at the top I
wanna hear you say,He don’t run from nothing, dog,Get your soldiers tell ’em that
the break is over,Yeah,I’m the industry baby,I’m the industry baby
After seeing the second section, I believe you have a general understanding of playable ads tiktok
Continue the next third section about playable ads tiktok
Canva x TikTok: Boost your TikTok Ads with Canva
Canva x TikTok: Boost your TikTok Ads with Canva
hi,welcome to canva live with design school,and a very warm welcome to our workshop,today,my name is shelly and i'm a partnerships,marketing manager at canva i'm joined by,cherie creative partner manager at,tiktok,thank you for the intro shelly hello,everyone it's wonderful to connect with,you all i've been at tiktok for almost,two years and i'm looking forward to,sharing some tick-tock creative,knowledge with you in the session today,back to you shelley,thanks sheree we'll also be hearing from,ej our motion art director at canva a,little later as well,today in collaboration with our partner,tiktok we present boost your tick-tock,ads with canva,in this session we'll be covering four,parts first fury from tiktok will be,sharing knowledge on tried and true,creative best practices then we'll jump,onto the canva editor with ej and see,him work his magic in creating a,tick-tock video ad,lastly we'll walk through how to share,your design content onto tiktok and,share some helpful resources you can,take away after the session,so before jumping in i want to start off,with a quick icebreaker question,what do you find most challenging when,designing your tick tocks,awesome seeing some really interesting,responses,so now i'll pass it along to shari to,share some tick-tock creative best,practices,thank you shelley are you ready to find,out what some of the creative best,practices to help boost your ad,performance,today i'll be taking you through some,creative tips and tricks to help you,achieve performance results you've been,wanting to achieve for your campaigns,when it comes to advertising there are a,lot of different elements you need to,take into consideration to ensure the,decisions that you make for your assets,that you produce will help achieve the,ultimate campaign success,so at tiktok we have analyzed the,creative data to help us understand what,creative elements are needed to ensure,great performance results for your,ticktock campaigns,with the information we have gathered,from the analysis we have developed,universal creative best practice guides,shoot high-res,when it comes to the quality of creative,we advise you to use creative with a,minimum of 720 pixel resolution,when advertisers use creative with a,minimum of 720 pixels we have found that,there's a 312 percent left in,conversions compared to creatives below,that 720 res,go big full screen,we highly recommend you use a 9 by 16,aspect ratio to ensure you maximize the,surface area of any device for maximum,creative performance,assets that use 9x16 aspect ratio had a,91 conversion lift compared to those,with other aspect ratios such as the,16x9,rally them to act we found by adding in,a clear cta within the creative there is,a 152 lifting conversion so make sure,you put in that clear cta for your,creatives,make some noise,include audio of any type to your,creatives the more relevant sounds you,use the better it'll be for example,let's say you're selling some healthy,homemade freeze-dried snacks adding in,the crunch sound of the snack would be,useful or like a sound to complement the,overall creatives will be super handy as,well,by adding in sound we found that there,was a 16 lift in impressions compared to,assets with no sound elements,keep it short and sweet,on average we found if the video length,ranges between 21 to 34 seconds it,helped drive a two percent lift in,impressions and a whopping 280 percent,lift in conversion,the shorter and catchier you make your,creatives the better the overall,performance will be,here is a quick little summary of the,universal creative elements outlined,all you need to do is remember these,five universal tips and tricks,create a resolution minimum of 720 pixel,resolution,ensure you embrace the power of sound,and have sound elements,have a clear cta within the creative to,prompt the user to take action,and keep your videos short and sweet,between 21 to 34 seconds,and finally have your creative in a,vertical format so the 9x16 to maximize,your device screen,now i'd like to take you through some,more fun and exciting creative best,practices for our ecommerce advertisers,and market,mix up your creatives,we found that there is a 38 lift in,conversion when advertisers used a,variety of different scenes in their,assets compared to a continuous shot,where products were showcased,having elements of transitions give the,creative a more exciting fun effect,which will keep your users more engaged,leading to a better campaign outcome,get them to act,use closed captions through an on-screen,text that is clearly displayed with an,offer or a cta,we found advertisers to do this had a 16,lift in impressions and an 80 lift in,the conversions for the campaigns,voiceover and an offer winning combo,by adding a voiceover describing the,products with potentially an offer can,help you deliver some great results,we found that there was a nine percent,lift in impressions and also 87,improvement in conversions when the,creative had these elements in
After seeing the third section, I believe you have a general understanding of playable ads tiktok
Continue the next fourth section about playable ads tiktok
[WEBINAR] Playable Ads 101: All You Need to Know About HTML5 Playable Ads
[WEBINAR] Playable Ads 101: All You Need to Know About HTML5 Playable Ads
well,welcome to our sip uh thank you for,coming like anna mentioned,the title all you need to know about,playable ads,for me it sounds a bit presumptuous but,it is my goal to share with you,some of our experience and challenges,that we faced,while working with playable ads sharing,some small steps that might help you go,the extra mile in your project,for those of you that don't know me my,name is micah i'm the tech sales,developer here at starloop,uh i like long walks by the beach and,nah,well well who doesn't uh anyways i work,as a middlemen between the sales team,and the production team,but before i get into it i'd like to,give a shout out to the amazing people,on the playable ads team here at star,loop,without their hard work and progress i,wouldn't have anything to talk about,so thank you guys and keep up the good,work you're awesome,um that said down to business in this,presentation,i plan on sharing a brief introduction,to what playable ads are,we all know what they are but do we,really,i'll mention some tricky catches that,make working with playable ads a,challenge,and after that i'll discuss some,solutions that can be used to confront,these challenges,along with some pros and cons when,comparing different approaches,finally i'll mention how we work here at,starloop and how we can help bring your,project to life,before opening up to some questions and,answers at the end,already i'm assuming most of you are,gamers,and have at least played some kind of,game on some mobile device,while playing at any given moment an ad,might pop up,and between levels or after dying,playable ads fit into these categories,of interstitial ads,that come in interrupt gameplay but,instead of being,just a flat image they include a small,mini mini mini game that can be played,and i say it with these quotes,because if you really stop and think,about it oftentimes they're simplified,versions of the actual game and that,game,is already a mini game so really we're,talking about super small stuff,all these playable ads tend to follow,three basic steps or phases,first they capture the user's attention,and effectively,immerse the user in the game and how to,play,after playing a small demo the users,should be able to know whether or not,they want to install the app,and keep playing the game even more at,this point,a clear call to action or cta is,displayed,asking the users to install the app,usually taking the user to the app store,or the google play to download we all,know this format we've seen it many,times,but why do companies need playable ads,what benefits do they bring,just name a few of the many benefits for,example,maybe players download your game and,then they uninstall it,because it wasn't really what they were,looking for what if you could guarantee,high lifetime value users early on in,the game's lifecycle,by playing a playable ad for your game,first you give the audience a chance to,experience the gameplay before,installation,therefore reducing the number of,undesired app on installs,and improving retention rates you can,also improve conversion rate,they help boost the conversion rate in,your ad campaigns by lowering the cost,per acquisition,and cost per click they drive more,engaged users and deliver a higher ecpm,to publishers,and playable results playable ads have,up to seven times higher click-through,rates,than a standard video ad sorry,now here's how we start to find the,surprises and challenges,that something apparently simple like a,mini mini mini game,start to bring there's a catch if you,interrupt gameplay and show the user and,force them,to see your ad that means you're forcing,them to also,download the ad and all of the mini game,before it can even be shown if this is,on wi-fi it's not a big deal it wouldn't,be very noticeable,but if your audience is using mobile,data plans and your game takes two,minutes to download,or even worse uses up all of the users,monthly data,you'll end up with some very grumpy no,longer potential clients,so the size of the playable ad has to be,restricted,but how much any ideas well,these sizes are restricted the games,have to be between two to five megabytes,depending on the ad network,that much that is not much space at all,and to make things tricky,usually only one index one index file is,permitted so we can't have build folders,either,so now wait mike you're saying that we,have to get an entire game into two,megabytes,what when i first discovered this i,didn't believe how this is possible what,kind of black magic is happening,so how do we cram an entire game into,two megabytes,well it doesn't matter if the game build,comes from a custom html framework,or from cocos or from unity or wherever,it still needs to be simplified it even,more,and how so well this simplification,needs to also take into consideration,all the assets all the code,all the arts all the intelligent,artificial intelligence,any game logic everything that's,necessary for the actual game,and it needs to go into one
After seeing the fourth section, I believe you have a general understanding of playable ads tiktok
Continue the next fifth section about playable ads tiktok
GET MORE LEADS - How To Run TIKTOK Lead Gen Ads
GET MORE LEADS - How To Run TIKTOK Lead Gen Ads
how's it going everybody corbin here,from zoco marketing in today's video we,are talking about tick-tock lead,generation specifically we're going to,be talking about how to create tick-tock,lead gen forms um these things are great,for anybody who's looking to collect,more leads especially with the new ios,14 update it is helpful to have the lead,gen forms so it makes tracking really,easy it's all inside of the platform,instead of using cookies and third-party,data essentially,so i highly recommend looking into lead,gen forms if you are a company that,collects leads or wants to collect leads,so let's jump right in on how to do this,so the first thing is you will need a,tick tock ads manager if you don't have,one already just go to google tic talk,ads and create the ad manager through,that platform once you're done creating,that you will see a screen that looks,something similar to this and the first,thing we're going to want to do is,create a campaign if you are new to tick,tock and you want more in-depth way on,how to set up a whole campaign i do have,a video down below that you can go check,out for the purpose of this tutorial,we're going to kind of blow through the,settings of targeting and stuff just to,get right to the lead gen form so first,thing you want to do is click click in,here and come to campaigns and that is,where the screen that i'm actually in,right now so we're just going to wait,for this to load in and then we're going,to come in and create hit create here,now this is going to drop us into a,format very similar to,facebook ads or linkedin ads or all the,other platforms essentially you have,your campaign you have an ad group level,and then you have the ads itself for,this specific objective,we do have awareness consideration and,conversion objectives but for lead,generation specifically we want to,choose this new fancy little new uh red,check there uh for lead generation so,we're gonna click on that and we're,gonna hit continue i was editing a,different ad so that's why it says that,there and it's there we go we're going,to hit continue,oh sorry i come down here to the,campaign setting name so i'm just going,to call this test lead gen,and then they do have this new feature,called create split test i haven't,tested it myself yet stay tuned i will,be creating a video shortly on this and,the results on i'm testing that so,subscribe if you're interested in that,but uh not no experience to speak of of,the create split test yet we are going,to add a budget to this we do want a 100,daily budget and we're going to hit,continue as i mentioned if you want more,in-depth tutorial on all the settings,inside of this ad group you could do,that here we're going to rename this,test ad group as well,if you want more in depth you can check,out the video up above i go through all,the tick tock settings and,everything that you need to know here,for here we're going to leave user,comments on we're going to leave video,download on creative type we're not,going to have an automated creative type,we just want the one manual video that,we currently have audiences this is um,if you're uploading audiences,demographics you can target by like,united states by male female you can,target different age ranges say that you,wanted to your your typical people that,you're targeting for legion is 25 to 30,for 44. you could do that in the united,states,then languages no limit um i do,recommend if you are going to be,targeting the united states to change,this this usually most uh ad platforms,they just have it default is english if,you're targeting the united states but,um here it is no limit so i do recommend,change that to english then here is,where the kind of bread and butter of,the targeting kind of happens you have,interest targeting uh behavior targeting,these are things like your remarketing,and things uh remarketing lists uh,people who have hit your website or,watched videos till the end and then,behavior people who followed creators,who like any of these different topics,inside of here so a lot of different,options if you want to learn more about,uh tik tok ad targeting like i said,check out the video below i don't want,to bore you with a video that i've,already created essentially but you can,go check check that one out if device,targeting target expansion i do,recommend leaving that unchecked,and just as a heads up for the daily,budget um it does need to be at least 20,a day depending on the cost of your lead,uh say that you typically get leads,around 10 or 20 whatever it may be your,budget needs to be at least that when,you go through the targeting so say for,instance that i want to get around five,dollars lead and i know that my typical,cost or that i want to pay for a lead is,20 i'm going to put it at 100 a day you,can put a schedule inside of here to see,when you want the ads to actually run,you know when you want it to start maybe,say instead of today we wanted to run on,monday,on a business day,you can run it co
After seeing the fifth section, I believe you have a general understanding of playable ads tiktok
Continue the next sixth section about playable ads tiktok
shitty tiktok ad games
shitty tiktok ad games
there's like a 90 chance that this is,probably a mistake,but you know we're gonna try it so,basically we're bringing back shitty,snapchat ad games,only tick tock version so these are,games that i've seen on tick tock,uh you know right here which i currently,have,you know not logged in but then by the,way my phone doesn't normally run like,this it's just because i'm recording at,1080p,and it's dog but you know first one is,going to be color rule 3d now this is,that game,that everyone's like oh my god this is,so hard how do you,do this and basically the theme for this,one was,you know make people this one was like,make people mad with your,ads this one was like make people calm,and this one was like make people mad,but perfect time is,probably the most difficult because i,always see these i'm like wow,these look wicked and easy,but people are just stupid i guess,like i'll show you when we get to some,of the the harder examples,i'll i'll show you what i mean,there we go,oh no no,get that out of here what did i do,broski no off,okay,got him,but like dog off, off they'll just be like ooh,oh my god so hard how do you do this,oh my god this is like impossible,oh my god literally in pot like bro no,you just,easy bro,although this is one of the games that,like,it's kind of like,what it shows in the ad let me tell you,something the worst kind of,mobile game ads are the ones that are,like oh my god i can't reach,pink color,no bruh shut up,it was all because that one game i can't,remember what game it was but there was,a game that like had a thing about like,pink colors,and then like it went like wicked viral,and so,now literally every mobile game,ad uses that it's mad annoying,banish it to hell i say,okay i this all up see this is,where it actually gets a little tricky,but it's not you know i fail,once not sad i'm done with this game,get it get it out of here,all right next we're moving on to,perfect time now this one,might be a little glitch because i,actually did play a little bit about,this,and it was all right until i got to the,second level and it was,impossible because it wouldn't go,through the thing,so look at this you're supposed to do it,here,oh,okay okay,this isn't too bad i'm turning,vibrations out off though they're trying,to be too much like ps5,oh no what's with this house,i'm eating after this video so like ,this ,you dig,dude no way i get the first try no way,no way really this actually takes a,little bit of like,skill oh,i'm secretly just the best player that's,ever played this game,and it's actually like really really,hard,i remember when magic titles 3 was the, now it's just,it's just sell out bro that used to be,the game that you played,back if you had one of those massive,ipads back in the day,back in the day i'm 14 but like back,when like you're,you're like family friends would come,over and like one of them had that like,the ipad like the apple ipad they would,always have multiples,they would always flex on you how good,they were at that game,but you had a samsung tablet so you,didn't,exactly like even know the game exists,because it wasn't pushed very heavily,on the tablets that you had but like,then you got it and you became better,than them and then when they came back,over you like,look i'm better but then at that point,they didn't give a about the game,anymore,and so you got really sad because it was,happy music playing over your landing, my brain power my brain power is,zero,but yeah and then they wouldn't care,about the game anymore and then you get,really sad because you kind of low-key,that actually,show them that like,you know just me i have a really sad,childhood,possibility that i just had shitty,people,okay now perception is like killing me,because i don't,yes i had to use a hint up,that one made no sense the perception's,off,they do too much like 3d in this game,oh my god again flippy knife another,game that used to be so,good i played this game back in the days,of when i watched,chad wild smith good times staying up,till you know back when,10 p.m was wicked late but i would stay,up till like 1am because i was a,gangster,would like play this game all night,and watch like chad wild smith it was, awesome dude those are the days,what,oh let's go this game's kind of,satisfying the noises are kind of awful,though,your house is your future,install now what the am i going to,use leaffilter for,i'm 14 not 46.,dude i want chocolate we don't have,chocolate cause this house,um what,oh they're actually introducing a new,mechanic,they're introducing a new mechanic,i see what this is,they're introducing a new mechanic,oh they're introducing a new,good is that gonna get annoying probably,is but like they're introducing a new,mechanic which is kind of cool actually,but yeah see what i mean with like the,depth and perspective of this game,oh my god special prizes,all right i'm done with this game these,games are all wicked boring by the way,i haven't found a single one that i kept,like or i've 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I guess that's me hello everyone uh,thank you so much for taking the time to,fill out this room and listen to me and,talk about tech talk for a little while,I would like to start off with um an,acknowledgment gcap 2022 is taking place,on the lands of the warundry and the,bunarong peoples and I wish to,acknowledge them as traditional owners I,would also like to pay my respects to,their Elders past present and Aboriginal,Elders of other communities who may be,here today,so again thank you again it's just,really nice to see people in person see,faces feel Vibes I mean a lot of what I,do of course and my work is talk to,people online so it's really just been,an extension of that but uh nothing,replaces uh those sweet in-person,feelings uh so I guess you are all here,today to see my talk it is called,braving Tick Tock and creating community,and running ads which is an appropriate,title because I myself had to Brave,tiktok this year even though it was very,scary and I feel like I have learned a,few things about it so I thought I would,share them at this year's gcat,who am I for those of you who don't know,my name is Victoria Kershaw I've been,working in game development for about,seven or so years now I've worked at,some pretty cool companies including,pickpock EA fire monkeys uh League of,Geeks and now I'm at the stunningly,wonderful Studio dry dock a newer Studio,on the scene but definitely one to watch,if I do say so myself I've worked with,some pretty cool titles in that time,like Need for Speed The Sims enter the,Dead uh and are Mallow,I have been in publication the,publication side of video games for my,entire career despite sometimes that not,seeming like the sexiest to a lot of,people within game development or,outside of game development it is,something that I absolutely love I find,it so interesting doing the problem,solving in those spaces I love finding,an audience getting to know what they,like figuring out how to talk to them,figuring out how to say the same message,10 15 20 30 times I love figuring out,what they like figuring out how to serve,up our product in different ways and I,particularly love working with other,creatives in the team as well as content,creators outside of our team,I would be remiss to not talk about the,project that has been my life for the,last 12 months and when I say all the,time I really mean all the time,um that is wildflowers our gorgeous cozy,game that was uh released on new,platforms very recently uh its first,launch was actually back in,February on Apple arcade we've had about,500 000 downloads they are so far,um and we have come to switch and steam,within literally the last two weeks we,came out on the 20th of September so,it's been a pretty wild time lately a,little bit about what wildflowers is on,the surface you're like yes okay uh cozy,farming simulation game I know with the,most recent Nintendo Direct there's a,lot of speculation about the,oversaturation of farming games um and,ours does start perhaps in the typical,fashion a early 20s woman uh moves to an,island to look after her ailing,grandmother and the farm after her life,kind of falls apart in the city but,where things go a little bit different,is Grandma is actually a witch and,coincidentally so are you there is a,local coven that you become a part of,um and I think what really makes,Wildflower special is the fact that we,have this big beautiful heartfelt,narrative story that runs right through,the game and is actually expressed,through a fully voice-acted set of,characters uh We've we have an,orchestral score done with a real,Orchestra there's some pretty pretty,special things going on and now,sometimes uh unassuming covers,um so I've been the marketing lead and,have done I guess everything that has,been marketing related with this title,which has been quite a few things uh to,name a few we've got game naming logo,Direction game descriptions storefronts,assets and trailer Direction Community,Building guiding content creation press,running ads working with creators I,could go on,um this is of course how I got started,with Tick Tock outside of my own,incessant personal scrolling as it was,the platform that I wanted to focus on,for discoverability,so,I would it's really important that I do,a disclaimer tick tock tick tock tick,tock is this is how it's working to the,best of my knowledge right now but it is,it is a young platform and it is,actually quite young in its approach to,monetization as most of you will be,aware a lot of the users of this,platform are not Spenders they do not,have jobs so Tick Tock is really trying,to figure out how to squeeze some cash,out,things are changing and evolving all the,time even when I was writing this talk,some things were out of date and I had,to update them uh goodbye to the,Instagram button and the YouTube button,you will be missed,growth has been a lot slower than this,year than I would have hoped some folks,of course with more viral total with,more viral total,with
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