hey everyone welcome back to filmora mvp,youtube channel today we will introduce,you to top 10 tick tock ads tick tock,brand campaigns examples worth looking,at,then let's get started,netflix wins with user generated content,netflix is the second most followed,brand on tick tock it has a massive pool,of original content such as interviews,with actors humorous skits and video,clips from the latest shows,averagely three posts per day gain over,1 million followers monthly their user,generated content has worked very well,the hashtag what's your power ar branded,effect got used by over 112 000 people,it is likely the most significant amount,of ugc for any brand on tick tock so far,elf cosmetics sets trends with tick tock,live,cosmetic brand elf is a front runner in,the best beauty brands on successful,tick tock campaign examples it is one of,the first beauty brands to market,through tiktok the beauty brand recently,created an nft collection that promotes,cryptocurrency and the group launched,its twitch channel,amazon track sales through tick tock,ambassadors,amazon is the third most hashtag,challenge brand on tick tock they,recognize influencers potential which is,why they partnered with over 40 micro,and mega influencers in a single amazon,fashion campaign as one of the best,tiktok campaign ideas to carry their,hashtag pajamajam challenge to the next,level,gymshark sets the bar for fitness on,tiktok as an early adopter,the brand posts high quality videos,consistently and has a good,understanding of its audience's desire,it shares workout videos motivational,content and a solid mix of memes which,have helped them earn over 3.3 million,fans on tick tock,marc jacobs perfects tick-tock duets,marc jacobs mastered the art of,tick-tock duets and tick-tock brand,campaigns and propelled it to be one of,the most followed brands on tick-tock,the company launched branded hashtag,challenges in the form of tick-tock,adverts and each time the tock duet,feature is utilized their hashtag,perfect as i am campaign which,constituted duets with ricky thompson,and other three influencers in summer,2020 end it with 10.4 billion views the,challenge aimed at encouraging self-love,celebrating pride and individuality,three massive tick-tock influencers jojo,siwa bretman rock and ricky thompson,were featured,over 13.7 billion views and more than 2,000 ugc accumulated from their campaigns,duncan warms up to gen z with charlie,dimigio,duncan is undoubtedly one of the best,food brands on tiktok it has more than,21 million likes and over 3 million,followers its popularity with gen z on,tick tock comes from their endorsement,with tick tock star charlie demilio in a,smart move a long-term sponsorship with,charlie solidified their influence since,she was already a proud duncan patron,duncan beverages appeared in over 120 of,her tick tocks mostly unsponsored,products,flighthouse is a content powerhouse,the most followed brand account on tick,tock is flighthouse running one of the,successful tick tock campaigns it has,over 30 million followers and it,specializes in producing viral social,media content especially on tick tock,videos from this brand have more likes,than any other branded account ranking,it fourth amongst the most linked,accounts on tick tock for comparison,flighthouse has over 1 billion more,likes than michael lee a tick tock star,with 50 million followers so far,flighthouse has produced 4 300 tick,tocks a greater content volume than any,other brand on the app,readable bolsters brand awareness with,suspenseful footage,red bull is one of the largest branded,content producers with over 2,60 videos which is much higher than,charlie dimiglio and addison ray its,consistent unique and humorous content,helped the brand receive around 1.2,million likes on tick tock every month,they share a hilarious flop for every,terrifying trick,the trick has far been effective at,ensuring their audiences still has,attention for them,blue diamond almonds shows brand it's,not too late to try tiktok blue diamond,almonds brand hasn't been presented on,tiktok till june 2021 this time they,launched an enticing food challenge that,highlighted their new line of spicy,almonds after partnering with three food,influencers the hashtag 28 extremes,challenge got promoted the sponsored,video with food creator at colin creates,received 322 likes and over 10.1 million,views thus becoming his most viewed,video ever so far it has received over,11.6 billion views,dick's sporting goods makes a game time,decision with tick-tock ad features,dick's sporting goods does not have the,most considerable tick-tock presence as,it only has around 42 100 followers,until they launched their first branded,hashtag challenge hashtag new fit felin,involved six influencers and inspired,1136 pieces of ugc it came to pass,without using any branded effects they,utilized tic tock's branded effect,option during their second campaign,welcome back the campaign had,accumulated 7020 ugc despite being
Let's move on to the first section of positive tiktok ads examples
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
After seeing the first section, I believe you have a general understanding of positive tiktok ads examples
Continue the next second section about positive tiktok ads examples
How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples
How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples
tick tock ads has become pretty popular,in the drop shipping community but a lot,of people are struggling with one thing,and that is actually figuring out what,sort of tick tock creatives to use to,actually run ads so in this video i'm,gonna hop into my computer i'll explain,to you guys the exact structure we,currently use for our tik-tok ads as far,as the creatives go and then also show,you some really good creatives that i,would suggest you guys sort of try to,mimic the overall topic though is going,to be tick-tock ad creatives now before,we get into it be sure to leave a like,if this video does get 500 likes i asked,for 300 last time and we blew through,that in like a day so if we do 500 i'll,post another tick tock video next week,and it's going to be i don't really know,exactly maybe i'll get into how to scale,tick tock ads if you guys want to drop,suggestions be sure to do that in the,comment section below and then if you,guys also want to follow me on instagram,i'll have a little banner down here,other than that though we're just going,to get straight into it so we're going,to get into my computer i'll explain to,you guys the sort of creatives we use,how we create them and all that stuff,and then i'll show you guys some really,good creatives i'll include some of mine,that we've actually used to run and,scale products and all that stuff so,without further ado let's just get into,my computer all right we're now in my,computer and before i actually get into,showing you guys some of the creatives,i've used and scaled products with and,then showing you the different types of,creatives on tik tok and kind of like,how we go through and find content i,want to explain to you guys what works,what doesn't work and sort of like how,we structure our creatives like an exact,strategy and blueprint that we use,across the board also if you guys do,need extra help with your drop shipping,store and this q4 and everything like,that i'll leave a link in the,description where you guys can actually,book a free call with my team to,actually ask them questions they'll help,you out with anything you pretty much,need again the calls are free so if you,want to sign up for one link in the,description but now that's out of the,way let's get into tick tock ad,creatives first things first what does,not work with tick tock ad creatives the,facebook dropship style creatives,definitely do not work well on tiktok,the reason for this they look too much,like ads so when you're running ads on,tick tock you want to make the creatives,look very native like i said tick tock,enjoys native content when people are,scrolling through their feed they're not,looking to look at an ad they're looking,to just watch another tick tock and if,it hooks them if there's a cool product,in the video they buy the product that's,kind of how it works that's how you get,good click-through rates that's how you,crush it on tick-tock ads high,production videos also don't work,usually they just look too out of place,if you go to the tick tock creative,center you'll see a lot of the videos,are not high production they're actually,lower quality videos and look like,someone just ordered the product and,filmed it real quick like it wasn't a,crazy thought out video now something,else that really doesn't work and we've,tried this is having a video with a lot,of blank space on the top or bottom now,what i mean by this is if the video is a,square video and then you have black,banners on top and bottom we tried,running a video like that the video was,amazing but the ad overall just,performed horribly and we came to the,conclusion that it was because it did,not look well it did not flow well on,people's tik tok feed they'd much rather,see a video of someone just reviewing,the product or something like that,rather than a product that looks super,high production it actually looks like,an ad that stuff really does not work on,tick tock which is actually kind of nice,because when i'm running facebook ads it,takes me a while to actually get,creatives because i'm not the one that,can create them so i have a video team,that actually edits them all together,and does that so it again takes a little,bit of time but with tick tock ads the,stuff that works is stuff you and myself,and anyone can go in and create it's not,like we need to have crazy editing,software or anything like that so what,works with tick tock creatives native,content works extremely well what i mean,by native content is essentially content,on the platform that flows that looks,like just any other video on the app if,you're scrolling through tik-tok you,really won't be able to distinguish the,ads from the normal videos that's how it,should be so that works another thing,that works really well to get more in,depth is people simply just getting the,product and seeing how it works like oh,i just got this product let's see how it,works that's something that works very,well on tick-tock it's one of the style,videos we run ac
After seeing the second section, I believe you have a general understanding of positive tiktok ads examples
Continue the next third section about positive tiktok ads examples
The Best Examples of TikTok Ads Creative
The Best Examples of TikTok Ads Creative
what's up marketers today we're going to,be looking over some great examples of,tick tock ads now I know what you're,thinking how do we know these are great,Tick Tock ads how does she know that,they perform well maybe just maybe I,have access to some of these accounts,and I actually know the performance,therefore I am showing you ads that are,performing well,maybe or maybe I'm just showing you the,ads that I found in Tick Tock top ads,Library which actually shows the ads,that are getting the top percentage of,conversions for the industry maybe and,maybe at this point I just know a good,ad when I see one so let's go ahead and,dive into these 10 or so ads and we'll,do a little analysis together so I,actually just saw this ad on Tick Tock,top at library,and number one I love this hook the,Smashing of the egg I actually think it,wasn't super clear what it was at first,and I was wait no is that an egg is it,nine egg I don't know,this I feel like could have been a,little bit better done I always love a,green screen effect but if you actually,listen to his script for this I'm like,not convinced that nectar actually sent,him this mattress I kind of think that,they just had someone in a showroom do,all of this and he just like,filmed like some part of it as like a,ugc Creator uh maybe not but I'm,skeptical anyways I still think it's a,good ad it has like all the Hallmark so,gonna add good hook,they could change up the framings a,little bit but you know this is a fun,one also you support green screens I,just see that working a lot right now,this ad by done this is kind of,interesting,and this isn't like super traditional,you know this isn't like the standard,ugc single testimonial format that we,always see,and I kind of like that,it's cool let's watch that again I feel,like it could the coloring could have,been a little more obvious because when,I see this I'm not immediately seeing,which one is right which one is wrong,but that's maybe why people are watching,it because they're a little confused I,wouldn't opt for the confusion method,but this is something that's so simple I,don't know this is a fun one to try,maybe you should try it too,ah this ad right here,let's take a look do you have a lot of,random messes,now what's so crazy this is an excellent,hook but what amazes me about this ad is,like Hoover is doing Tick Tock ads now,like,I mean she looks great and this is very,oddly assassin I like this I wish they,would just would have made an ad that is,them cleaning up all this random stuff,that would have made it I would have,watched like 20 seconds of that but I,think this is so funny her like a little,setup with like the Hoover and like all,the cleaning products like you can just,tell some like creative directors like,oh and you have to set it up like this,and do it like this and,this screams corporate meddling but I,mean it's still a pretty good Tick Tock,ad right but this little setup no one's,gonna do that I don't like that I'm not,gonna show this Daily Harvest ad you,guys have seen it in my videos add,nauseam we all know it's a good,performing app,let's watch this Issa ad,ah so a few things I really like about,this hook number one love this like,split screen ugc effect and one second,and it immediately changes she's inside,then she's outside and we also have,really engaging text want to become a,personal trainer this is immediately,calling out to people who want to be a,personal trainer so those people are,going to sit through and watch this now,this is really standard modular type of,ugc format what I mean by that is we,have a single testimonial that is then,overlaid with tons of really engaging,b-roll this is a super solid ad 10 out,of 10.,10 out of 10.,okay let's watch this other Issa ad now,I really love the use of these Tick Tock,response bubbles I find this to be,really really good on Tick Tock ads and,it's especially good if you are working,with a brand or product that maybe some,people aren't super familiar with so,this is a really good way to be like hey,like what is your product and like why,should I sign up why should it work for,me,um this is definitely one of their top,performing ads and I also just think the,Creator here Sonia she is super talented,we've worked with her on a number of,Brands before and her content is always,top-notch so way to go Sonia she's also,just super engaging in this ad she has a,lot of energy I think one of the things,that I have problems with the most with,working with creators is they don't,bring the energy it feels like they're,reading from a script they're not really,invested in what they're doing Sonia,brings the heat every single time we,love that,this bag right here this is interesting,now this ad has been running for Thrive,Cosmetics forever I just assume it's a,talk performing ad and right like you've,seen this on the channel before if,you've watched my channel this is a,really great example of a before and,after ad and you can just see the value,that you're get
After seeing the third section, I believe you have a general understanding of positive tiktok ads examples
Continue the next fourth section about positive tiktok ads examples
5 TikTok Video Ideas For Your BUSINESS
5 TikTok Video Ideas For Your BUSINESS
Smartphone, $1,500. Laptop, $2,500.,Latest haircut, $300. Being
an early adopter on TikTok:,priceless. So,,you want to be one of the first
mover and shakers on TikTok,,but you have no idea what
videos to actually post,,especially as a business owner so that
you actually grow your business. Well,,you're in luck because in today's video
I'm sharing with you five TikTok videos,that you can create for your
business to actually grow it.,And stay tuned until the end where I'm
going to share an embarrassing dance,video of myself.,So the first type of TikTok video you
can create for your business is what I,call Yup, Nope. Let me
show you an example.,Nope, Yup, Nope, Yup,,Nope, Yup, Nope, Yup.,So the idea here is you go ahead and
film yourself doing the yup, nope thing.,And then on screen you pop up text
where you're saying yes or no to certain,things about your world.,Now of course you're not going
to make it all about business.,Make some of it personal too.,But this video is a great way for people
just to get to know you a little bit,more. I've made my very own Yup,
Nope video, so check it out.,No, Yup, no, yup, no, yup, no, yup.,The second type of TikTok you can make
for your business is what I'm calling the,before and after story. So
it's pretty straight forward.,You're just going to film yourself
alongside a song that you really like.,And then using the text on screen,,you're going to illustrate what your life
was like before your business and what,it's like after. So I found an example,
and this is what it looks like.,So the idea with this one is for your
followers to get to know you in 15 to 30,seconds, like we're talking
really succinct. That's
the whole point of TikToks.,So you really need to distill
your story down quickly.,So one to two sentences of where you were
at before and then the transformation,that you've experienced because of your
business, your product, your service,,whatever it is that you're
offering. I gave this one a shot.,So here's my example.,The third type of TikTok is
called get to know me. However,,this one's a little bit
more like answering a common
misconception that people,have about you or your business.,So if there's a question you get all
the time or there's a common belief that,people have about you that's wrong.,This type of TikTok is perfect for
you to set the record straight.,Here is an example of the
get to know me TikTok.,And of course I've made my
own version of this TikTok.,So go ahead and watch
this and get to know me.,The fourth type of TikTok for your
business is jumping on what's already,trending. You might not know this,,but there is a discover page on TikTok
similar to the explore page on Instagram.,So I recommend pulling up your TikTok,,hitting the discover tab and check
out what hashtags are trending.,So right away I see something called
maple syrup day could be really relevant,for me as a Canadian.,There's also a hashtag called morph
and that's a trending challenge.,So it looks like people are blending
their pictures together to show their,transformation. There's another one
called holiday covers, never zero.,Not sure what that is, but
let's look into any one of them.,Let's check out morph,,and I can see that this
hashtag has 42 million views.,So let's check out this Ariana
morph and just to get an idea,,So it's pretty straight forward.,There's obviously a feature built into
TikTok called morph that allows you to,mesh your photos together. So this
may not really be an explicit,,you know, invitation to your business,,but it just might show
your evolution as a human.,Maybe you can throw a few
business-y pictures in there,,but really the point of this one is
just to jump on the trending hashtags so,that maybe your TikTok
goes viral. I, of course,,jumped on one of these trending
hashtags, and this is the TikTok I made.,The fifth TikTok you can make for your
business is just a fun dance video,because let's be honest,,TikTok is heavily about the entertainment
and if you're really going to be a,TikTok user, you should be creating
TikToks that are just for fun.,They can't all be about business.,So if you're ever looking for dance inspo
just head to the home on your TikTok,app and you're going to see so many
trending dance videos and hopefully one of,them inspires you.,I've seen so many from a
solo dance performance to a
partner dance performance.,Some of mine are called ride it and
coincidance and I'm going to show you an,example of that one right now.,And of course I can't finish this video
about TikTok without creating my own,funny dance video on TikTok. So go
ahead and check out my coincidance.,If you liked this video,,go ahead and check out my other
TikTok videos here on YouTube.,This one right here is
called TikTok for Business,,and this one is How to Make Money on
TikTok. And of course, if you're new here,,thanks for joining me on my channel.,Be sure to hit the Subscribe button
and the bell so that you don't miss any,future videos just like this
one. To ease and re
After seeing the fourth section, I believe you have a general understanding of positive tiktok ads examples
Continue the next fifth section about positive tiktok ads examples
Reviewing 10 Best TikTok UGC Ads in 5 Minutes! (Copy THESE Ads!)
Reviewing 10 Best TikTok UGC Ads in 5 Minutes! (Copy THESE Ads!)
so in today's video i'll be reviewing,the 10 best tick tock ugc ads in under,five minutes so let's start the timer,right now my name is justin and i'm the,founder of voiceover media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge e-commerce marketing tips,posting on our channel every week,so in today's video i'll be utilizing,the addison software which is great been,loving that app in the past couple of,days been using it a lot when it comes,to advertising and making sure that i,couldn't create swap files so let's get,started with the first ad i'm just gonna,put that on mute real quick and let that,play right here so this is a very,interesting ad i mean anything that,talks about sex on facebook or on tech,talk i mean always converts you know sex,is sort of the old the oldest form of,creating desire essentially within a,audience so that one first of all is a,little bit you know my parents left me,this fancy chocolate is is pretty,interesting and again keep in mind that,is a six,second video so it's a super super quick,video right there that gets straight to,the point and what is nice about,utilizing under seven second videos on,tick tock is that usually people don't,get the points within six seconds but if,you can make it very interesting they'll,probably rewatch the second time which,increases watch time a lot which for the,algorithm they like that that kind of,flags to the algorithm that this is a,great video so it'll push it to more,people so essentially just playing that,one right there as soon as he says you,know my parents left me this chocolate,you seen eggplant emoji you see like a,little water emoji you see a peach emoji,so again kind of instant sex so it is a,bit of a funny angle like my parents,left me this but it talks about you know,it's some sex stuff you then see a kid,or you know young adult at least you,know presenting that product and you,know it's reminded to read ingredients,before you eat stuff guys so anyways it,just leaves you with a little bit of a,smirk in the face and wants you to,actually go ahead and check it out and,second one right there it's just a meme,right it starts with the meme starts,with something that's been pretty you,know accurate in the past couple of days,the meme of you know again will smith,sort of slapping chris rock and tells,you know this is better than that and,here's a quick switch over to the actual,main point of the video where he talks,about you know getting money essentially,those proof shows again it uses a green,screen effect so it actually looks like,it was a real organic tick dock and not,just an ad looking at this one right,there that's an a minute and eight,second ad that i really recommend that,to anybody to go to that length when it,comes to ad but that one was a,masterpiece i mean that guy basically,did a skit it was a pretty interesting,and funny skit and you know you can kind,of see at this point here that there is,a big focus on a specific product so it,does you know you know it's an ad but,the fact that it's funny and the fact,that it's well placed i would personally,want to keep watching that so he,basically did a skit with that and made,something relatable essentially for this,his type of audience of you know just a,kid working during the weekend with his,dad on you know constructing something,and i want to quickly go over it this is,you know it has the text-to-speech audio,in the background which you cannot hear,right now text-to-speech works great,just shows you know fast cuts every,second shows how quick it is shows a,quick way for you to try out you know a,bit of a tattoo first that is within 60,minutes you know ready and looks pretty,real so love how fast-paced this is,again they're using text-to-speech which,is great that one right there again it,kind of looks like it was just somebody,recording a regular video setting up you,know drinking furniture kind of looks,like a vlog a lot of people are doing,these style of videos on tiktok where,they kind of showcase themselves doing,something around the house it kind of,shows like she's doing chores,essentially but at the end of the day,they're actually selling the furniture,that is being showed in the video but it,just is a pretty satisfying video to,watch and it's also a very nice house so,kind of has this lifestyle aspect to it,that essentially helps create some value,and desire out of that video darwin is a,very nice thing that i see quite a lot,there's a second one of those in the,next couple of seconds but it's more,about the style of ad he responds to a,comment and makes an ad out of that so,that is a spark ad right there but again,it just looks real it looks like a,regular organic post because he is,responding to an actual comment and you,would see the same thing here with that
After seeing the fifth section, I believe you have a general understanding of positive tiktok ads examples
Continue the next sixth section about positive tiktok ads examples
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
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Tiktok advertising examples - Beast by Dre, Bugles and the Uffizi Gallery.
Tiktok advertising examples - Beast by Dre, Bugles and the Uffizi Gallery.
welcome,to advertisers watching ads my name is,tom allenton,i'm the founder of automatedcreative and,this is a weekly show,where brands watch other brands ads and,have a discussion about them to decide,who wins out of the week and this week,is pretty special,it's a tick tock special we're going to,be discussing work from,beats by dre bugles and the affinity,gallery,and the show is brought to you in,partnership with the conscious,advertising network so please go and,check those guys out,so let's meet this week's guests,hi i'm arjun bose i am head of culture,and experience at general news for,europe australasia,hi i'm sunny i'm the social and content,planning lead at printer required uk,hello my name is richard norton,co-founder of,bristol creative technologist tiny giant,fantastic guys thanks so much for,joining right,so first up naught we have your advert,can you give the audience a bit of,context,around this ads but what i put on the,table is,basically some content from the offici,gallery,in florence nails hair hips heels,ass fat lips real purse full big,bills i'm a big,y'all five four three twos i'm a one, girl what did that girl just say,girl,so richard why did you share that ad,with us coming from the sort of place,where,my own business comes from the idea of,trying to get people to do something,pioneering,to do things that are unexpected to me,what i love about it is the fact that,you know there's this what,what would possibly be a crusty fussy,dusty art gallery,albeit with all this amazing art and,they've come into this social media,arena,where some might think well what are,they doing there why are they in that,and they've taken all the kind of,qualities of what tiktok can offer,in terms of obviously the music and the,way you can edit it and in effect,they've taken all those great pieces of,art and they've turned them into kind of,little,micro stories that kind of feel very,resonant and very modern today,sonny what was your take on that did you,think that,it was just right,as richard says attract a younger,audience or they're being disrespectful,i feel like it's such a nice blend of,old and new,and when you look at like who they're,trying to attract,you know the the younger gen z years,like this is exactly the way,they consume content and i think it's uh,i think it's brilliant yeah i love it,how about you arjun do you do you think,this is a large sprawling marketing,organization or do you think,some gentleman's got their hands on the,uh on the tick tock account run around,the gallery and just done it and asked,for permission afterwards,probably the latter tom but i think i,have to say you know what it makes you,smile and i think what's what's,interesting is,is that it's so unexpected clearly,they've given the keys of their account,to some,hyper creative young gen zer who,understands tick tock,um i guess my question here will be,what is the objective is it going to,make me more interested in renaissance,art,is it going to make me think about you,know those artists from the time of,michelangelo raphael and my going to,suddenly,develop a deep interest in it is it,going to make me want to come to,florence and,check out the uffizi gallery i don't,know i think they've done a banksy,on their own art they've sort of used it,and yeah they have,and i think they know they've done that,and they're cool with it arjun you are,next can you please,give us some context around your tick,tock,sure um so so this tick tock is,beats by dr dre's debut on tick tock,it's their first ever campaign,and for that they uh they jumped into,tiktok for the first time,um using the creation you know building,on the creation of a new,music video by by the singer called,ashniko,and that really plays up the beats daisy,challenge,and it's a very recent campaign it goes,a lot it went live on,saturday 11th of july and what's nice,about it is that it invites the tiktok,community's participation,over a four week period that's tied into,separate challenges,that essentially ties into the launch of,four different colors,of beats's new i think it's called power,beats pro headphones,so there's a blue there's a yellow,there's a pink and a red,i'm teaming up with beats to make a,kick-ass colorful video from my new song,daisy,it's going to feature all the new,beautiful powerbeats pro summer colors,as well as some of your pretty faces so,if you,want to be in my video check out the,challenge and be sure to show me your,true colors,so arjun tell us why you chose that,video so for me it's really pushing the,limits of traditional marketing,uh and creating a campaign that has,impact,um it's it's clearly you know it's it's,phased,because it's using these separate,challenges and it's and it's using i,i believe what is two of their most sort,of premium,offerings one is the hashtag challenge,which allows brands to directly engage,the ticktock community and,tap ugc as well as what is called top,view which,is a i think it's a full screen 60,second immersive ad,t
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