How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop
if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments
Let's move on to the first section of starting run ads shorts its tiktok
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
After seeing the first section, I believe you have a general understanding of starting run ads shorts its tiktok
Continue the next second section about starting run ads shorts its tiktok
How to Run TikTok Ads for Beginners 2023
How to Run TikTok Ads for Beginners 2023
Tick Tock ads have become the hottest,thing in paid advertising because,everybody's on Tick Tock and everybody,spends a ton of time and money on Tick,Tock there's a reason there's a big,hashtag called Tick Tock made me buy it,it's because Tick Tock makes people buy,things and so as a marketer is a great,place to advertise your product or your,business and in this video I'm going to,help you run profitable Tick Tock ads,because just running a tick tock ad,doesn't really guarantee anything and,there are a ton of people making a ton,of mistakes wasting a ton of money and I,don't want that to be you so let's get,right into it so I'll start with what,Tick Tock for business is a lot of,people think of a business account when,it comes to this and all a business,account really is for tick tock is a,front-facing profile for a brand or a,business whereas a tick tock ads manager,account allows you to actually build run,and monitor campaigns for that brand,account so you're gonna need to make a,tick tock ads manager account that is,Step number one so you've now created a,tick tock ads manager account now let's,break down the different kinds of tick,tock ads because there are multiple and,they all do different things and have,different pros and reasons for why you'd,want to use them the first is top view,ads and these are placed at the top of a,user's for you page so since you've used,Tick Tock before I'm sure you've seen,these when you open the app the very,first thing is an ad that's a top view,ad these can be up to 60 seconds long,and they offer an immersive full screen,viewing experience that eliminates all,other on-screen distractions number two,is in feed ads and it's exactly like it,sounds this type of AD will be randomly,placed within a user's 4u feed mimicking,normal feed content just like top view,in feed content is vertical as well and,can be up to 60 seconds long except for,this kind of AD has the added,opportunity for viewer engagement by,liking commenting or sharing the actual,ad which you can't do with top view and,here's a quick side by side of an infeed,ad versus a top view ad and you'll see,you just don't have the engagement,opportunities on one versus the other so,there are reasons where you'd want to,use one or the other the next type of ad,is a brand takeover ad a brand takeover,ad has the same visual format as a top,view ad but with the added benefit of,viewer exclusivity implementing a brand,takeover campaign will guarantee that,your business's ad will be the only,brand shown for a particular category,for a full day for example let's say,that you're a beauty brand who's decided,to implement a take takeover app this,means users will only see beauty related,advertisements from your brand for the,entire day which obviously comes with,huge benefits with a lack of competition,and a huge opportunity for higher,visibility and engagement from a,targeted audience that's actually,interested in your brand and The Fourth,Kind of AD we're going to cover here,today is spark ads and so what a spark,ad allows you to do is to put money,behind a organic piece of content on,Tick Tock so let's say that you or,another Creator posts a piece of content,related to your brand that does really,well you can see organically it's,performing really well people are,resonating with it and people are buying,product because of that content you can,use a spark ad to put juice behind that,to get in front of way more people in a,targeted way and plus since the video,already performed well organically it's,very likely going to perform well as an,ad plus it goes with all the engagement,it's already received so there's way,more social proof on an ad like this and,a ton of brands use this kind of AD to,work with creators because you can run a,spark ad from their account so it looks,like the Creator's piece of content but,obviously the brand is paying for it but,if you're a brand that wants to do this,make sure you get permission from the,Creator and work out an arrangement that,makes sense for both sides so a super,powerful advertising tool that you need,to be aware of so you now have a tick,tock ads manager account and understand,the different kinds of ads now let's,walk through the steps to actually go,through to make an ad step number one is,to create your first Tick Tock ad,campaign log into your ads manager,account and click on the campaign tab,step two is to choose your objective,here you need to specify what you want,to achieve with this campaign Tick Tock,has broken down seven objectives into,three different categories that you can,choose from the first category is,awareness with only one objective which,is reach and here you put your ad in,front of the most eyeballs possible,think Mass exposure second category is,consideration and there are four,objectives here the first is traffic,Drive web traffic toward a specific web,link choose app installs Drive users to,download your Brand's app three is video,views which is an objective
After seeing the second section, I believe you have a general understanding of starting run ads shorts its tiktok
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Will TikTok be BANNED? Here is what to do.
Will TikTok be BANNED? Here is what to do.
for those of you who use tick tock for,your business or to make your content go,viral you might want to listen to this,and to be honest it's going to hurt Tick,Tock is banned in the U.S this is a,potential headline that you might be,hearing very soon Tick Tock is not,officially banned yet but I'm going to,be breaking down in this video exactly,what the US Congress has planned and,what they're trying to do in order to,ban Tick Tock fully and like I said,earlier you may want to watch this video,because the US Congress has already,pushed this into the floor and are,looking to get votes on this matter,right now so let's get into some of the,basics that you need to know when Tick,Tock first came onto the scene they came,on as an app called musically which was,an app where users could lip sync to,songs the musically was bought out by a,Chinese company called bike dance and,they merged it into their app called,Tick Tock now this is where things get a,little shaky in November of 2019 news,outlets started raising concerns around,tick tock with the National Security it,has with the US and putting in question,the Chinese company by dance who owns,Tick Tock and things have moved really,slowly over the last few years but,recently things have started to really,pick up and now all of this is starting,to come back just a few days ago,Congress introduced a new bill to,entirely ban the platform altogether in,the U.S and they've already started to,ban it on government-issued devices in,multiple States as they're voting right,now the Senate passing a bill to ban the,popular Tick Tock Washington,groups have introduced a bipartisan Bill,looking to ban Tick Tock maker saying,the platform is a major security risk,and if you'd follow my channel over the,last two years or followed my own Tick,Tock or Instagram then you know I'm a,big fan of The Tick Tock app especially,for business purposes to be able to,generate results for your business as,well as ways for creators and new users,to be able to discover Brands and find,you in many ways it's a great time to be,on Tick Tock it's one of the most,popular social media apps right now with,over a billion users on the platform and,the platforms developed into a community,where users see this as a news source a,search engine where people are literally,searching ways that they can find,workout routines or what recipes they,want to do they're using Tick Tock,instead of Google Now and tick tock's ad,business has been growing steadily and,producing incredible results for our,clients as well in Tick Tock forever,change the marketplace short form viral,content has taken over and it's,completely changed the way Brands,businesses influencers Market their,products and services in fact a lot of,ways my businesses are based around the,tick tock platform as well with us,offering ad Management Services for tick,tock ads and ways to actually be able to,you know scale via Tick Tock ads and,show you how to do it yourself as well,but it may not be a great time for much,longer especially if the app ends up,getting banned what does this mean for,you and me if Tick Tock is banned now,well first we have to understand what's,going on Tick Tock has put in a bill in,place to essentially ban the platform,altogether and the Senate's pass like,legislation to ban Tick Tock from US,Government devices the senates voted to,ban tick tock on U.S government-owned,devices and now they're putting aim,towards Banning the app altogether now,would the US really ban one of the most,popular social media apps Tick Tock well,first we need to understand what the,motivation is behind why they would do,this and the easiest way to understand,this is quite literally looking at the,exact build that they put in place it's,to protect Americans from the threat,posed by certain foreign adversaries,using current or potential future social,media companies that those foreign,adversaries control to surveil Americans,learn sensitive data about Americans for,spread influence campaigns propaganda or,censorship,so that's really the main focus that,they're putting it on entirely to ban,the platform and if they do ban Tick,Tock what would this look like for,creators consumers and small businesses,and marketers well the likely scenarios,that would take place would be consumers,would have one less place to consume,their favorite content and find other,platforms to focus their attention on a,lot of people think this is totally fine,it would make sense but all of his,attention would end up going somewhere,those hours would be added back into,people's days and they would definitely,be looking at other social media,platforms to get on millions of creators,and Brands would no longer be as,discoverable as they are today,especially with Tick Tock being such a,platform for users to be able to find,brands that they've never heard of,discover small businesses be able to,find creators that you know they,normally wouldn't have discovered in the,past Tick Tock has bee
After seeing the third section, I believe you have a general understanding of starting run ads shorts its tiktok
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YouTube Ads in 2023: Brand NEW Secrets, Strategies & Tips
YouTube Ads in 2023: Brand NEW Secrets, Strategies & Tips
in this video I'm going to be showing,you everything that you need to know to,successfully start running YouTube ads,this is going to be a complete,step-by-step guide that is going to show,you exactly how to set up your YouTube,ads to get the most sales possible at,the cheapest cost I will also be going,over Frameworks and best practices for,creating your videos and even sharing a,master list of a ton of YouTube ads that,you can draw for inspiration because,when it comes to YouTube ads the videos,themselves are a huge part in driving,conversions and sales now before we,start running YouTube ads I want to make,sure that we're all starting from the,same spot and these are four things that,do need to be set up before you start,running YouTube ads the first is you do,need a Google ads account the reason for,that is YouTube ads are run through,Google ads next you do need an actual,YouTube account all YouTube ads must be,published to a YouTube account they can,be either public or unlisted next you do,need to link your YouTube account to,Google ads linking the YouTube account,to your Google ads allows you to promote,your videos and share performance data,with Google which is critical and then,finally we need to set up conversion,tracking which allows us to understand,which YouTube ads drove the actual,results whether it's sales or leads,Etc so in this tutorial we're going to,assume that you already have a Google,ads account and YouTube account set up,I'm going to show you how to link up,your YouTube and Google ads account and,then for conversion tracking I'm going,to assume that you already have that set,up if not I will leave resources Down,Below on how to set up conversion,tracking but let me show you real quick,how to link your YouTube and Google ads,account all you need to do is come into,your Google ads account here we're in,this demo account you're going to come,to tools and settings then you're going,to come to linked accounts now you can,see mine is already linked here but,chances are from Google you're going to,see YouTube in here if you click on the,details there it's going to ask you to,connect to your account from there it,will ask you to go through and connect,your YouTube account and sign in it's,helpful if your Google ads account and,your YouTube account are under the same,email it does make the process really,easy and then from there you are linked,so it's a really fast process so now,that we have our Google ads account,created we have our YouTube account and,we have it all linked up it's time for,us to start start creating our YouTube,ads so the first thing that you're going,to do is when you are on the screen,we're just in the overview tab we're,going to come over here and we're going,to click new campaign,now here it's going to ask us to choose,our objective if you are trying to get,more sales for your website then you're,going to want to choose sales if you are,looking to get more leads for your,business you're going to want to choose,leads for this situation we are going to,go with leads after you've chosen your,objective it's going to pop up this,little screen that is going to show you,your the conversion goals associated,with your account for this we only want,to optimize towards leads we're going to,hit continue and then here of course is,where you're going to want to choose,videos we're then going to hit continue,it's now going to ask for a campaign,name typically I'll go through and add,the place the area that I'm targeting,and then you know some sort of,description about it for this we're just,going to do test campaign but you can go,through and name this whatever you would,like for the bidding strategy to begin,with I like to start off with Max,conversions I seem to have better,results going with max conversion,bidding then you can go through and add,your daily budget we're just going to,start off with 20 a day these networks,when you are using a conversion based,bidding strategy it does not allow you,to opt out of any of these networks so,keep that in mind we're going to keep,opted into all those and then here you,have your location targeting where you,can spit you can specify which location,you want to Target one thing I do want,to point out as well you can also come,over here here to this advanced search,and then Target by radius say that you,wanted to Target 20 miles around Las,Vegas for whatever reason,you could click that and then now you're,targeting around Las Vegas you can go,through and add multiple of those,radiuses inside of there as well but for,this we are just going to keep it at the,United States you can go through and add,your languages now this is something,that is new you used to be able to add,content exclusions at the campaign level,but you can see now it has been added to,the account level so once we go through,and build this campaign I'll show you,how to adjust the content exclusions in,case you wanted to do that you can see,here Google does recommend going throug
After seeing the fourth section, I believe you have a general understanding of starting run ads shorts its tiktok
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TikTok Changed.. The NEW Way to Get Followers FAST in 2023 (NEW ALGORITHM)
TikTok Changed.. The NEW Way to Get Followers FAST in 2023 (NEW ALGORITHM)
in this video I'm going to share with,you exactly how you can Skyrocket the,amount of followers that you're getting,on Tick Tock right now because if you,haven't heard yet Tick Tock has changed,and the things that you need to be doing,the analytics you need to be worried,about the content that you should be,creating and the topics that you should,be using within your Niche have all,changed and if you don't adapt to these,new things you're going to see both a,decrease in the amount of views and the,amount of followers that you get but if,you simply make the changes that I share,with you in this video you're going to,have a Skyrocket in the amount of,followers that you're getting in fact,these strategies work so well that since,2021 for the last almost three years,I've helped almost 200 000 people grow,on Tick Tock and I want you to be the,next person in fact this Creator gained,a million subscribers in just a few,months by implementing these tips this,Creator over 800 000 in this Creator,over 500 000 followers in the same exact,thing can happen to you because all,these creators had two things in common,one they were struggling before they,implemented the tips that I'm about to,share with you in this video and,secondly they all now make a full-time,living from Tick Tock which I'm sure you,want to happen to you but before we,could dive into those things I need you,to smash that subscribe button if you,want to grow quicker on Tick Tock,Instagram or YouTube I literally upload,a video every single day about how to,grow on these Platforms in addition to,that I created a free Tick Tock growth,course you can get at the link in the,pin comment below it's going to share,with you thanks the best hashtags to be,using right now and what time you should,be posting in 2023 so please make sure,you get into that at the link in the pin,comment below it is 100 free I don't,know what you're waiting for finally,here's my phone number please hit me up,I want to help you grow quicker on TED,Talk step number one is actually,understanding what Tick Tock cares about,and essentially they only care about,three things right now you guys are,focused on all the wrong things if,you're not focused on these three things,the first is the type of content you're,creating the second is the topics that,you're choosing third is the analytics,that you're paying attention to if you,fail to do any of these three things,it's the reason that you're not getting,views if you've seen a decrease in views,or you're just not able to get views,like your competitors get it's because,you're ignoring one of these three,things or you're only doing one of them,you're only doing two of them because,you need to be doing all three of them,I'm warning you right now if you don't,Implement everything that I share with,you in this video it's going to be the,reason that you're not successful in,Tick Tock during the easiest time ever,to grow on Tick Tock and The Best Time,Ever to become part of the Creator,economy and make money literally from,your phone or from your laptop without,having to go to work this might mean,that you could quit your job it might,mean that you could drop out of college,and the difference between you being,able to do that and you being,unsuccessful is you focusing on these,three things so for starters let's talk,about the analytics because this is an,incredibly important piece of the puzzle,first thing is you need to make sure,that you have seventy percent of people,still watching after the first three,seconds of your video now if you're able,to achieve that that's great you need to,extend that as long as possible because,essentially there are three watch time,metrics that you need to be hitting that,I'm going to share with you later on in,this video depending on how long your,content is it's going to tell you,exactly what percentage watch time you,need to be hitting because if you're not,hitting that well you're just not going,to have success on Tick Tock but like I,said the first thing that you need to,get down is over 70 of people still,watching three seconds into the video,now the reason that this is going to,happen is because your hook is going to,be great you're going to have great text,on the screen you're going to have,energy you're going to actually wake the,person want to watch your video or,you're going to stick out if you look at,videos that go viral on Tick Tock their,videos that stick out their videos that,stand out or they're participating in a,trend which hooks somebody in because,you guys need to understand something if,you're not solving a problem for,something doing something that they're,curious in or participating in a trend,which naturally just kind of captures,people attention well then that's going,to be the reason that nobody's watching,your Tick Tock videos and the way that,you focus on this is by focusing on,honing in the first three seconds of,your videos and this is going to make,you a lot more success on top of that,yo
After seeing the fifth section, I believe you have a general understanding of starting run ads shorts its tiktok
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TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ
TikTok vs. Instagram Reels vs. YouTube Shorts: Who Will Win the Short-Video Race? | WSJ
(upbeat music),- Short-form video has become,the latest battleground in social media,,and the three big players?,TikTok, Instagram Reels,
and YouTube Shorts.,- In the next few years,it will be billions of
dollars being poured,into these platforms,,trying to increase their reach,,trying to increase the
value for advertisers.,- So let's compare them and see,which one is winning over users so far,and which one might come out on top.,TikTok was the first of the
three to burst onto the scene,,but before TikTok there was Vine,,a popular short video
service offered by Twitter.,(people cheer),- Vine was one of the
first short video platforms,to really grab the
attention of young creators.,After Twitter discontinued Vine in 2017,,it created a big gap in the market,that was prime for TikTok to exploit.,- TikTok enjoyed rapid growth,in places like the US and India,,and by February 2019,the app had been downloaded
more than a billion times,on Apple iOS and Android,according to app analytics
site Sensor Tower.,But in 2020, the narrative
started to change.,- America and other
countries went into lockdown,because of the coronavirus,,people started spending
more time on TikTok,,and all of a sudden it seemed like,the scrutiny on TikTok also increased.,- President
Donald Trump voiced concern,over the possibility
that user data on TikTok,could be shared with
the Chinese government,through the app's parent
company ByteDance.,- We're looking at TikTok,
we may be banning TikTok.,- He launched a lengthy back and forth,with TikTok and its
Chinese parent ByteDance,that never really reached
resolution during his presidency,but had a really huge destabilizing effect,on the app's position in the US.,- At the time,
TikTok officials said,that user data was held in
servers in the US and Singapore,and wouldn't be shared.,In June 2020, India decided to ban TikTok.,- That's important
because it presented a gap,for rivals like Facebook
and Google's YouTube,to try to offer their own
products in the market.,- And sure
enough, in late 2020,,Facebook and YouTube launched,their own short video services.,Snapchat also entered
the mix with Spotlight,which offers a daily pool of
more than one million dollars,to users who create the
most entertaining Snaps.,- Instagram and YouTube already
had large built-in audiences,and TikTok had primed people to want,this kind of short-form video.,When Instagram and YouTube
started rolling out,their own services,,they took off pretty quickly.,- Meta hasn't
said how many monthly users,interact with Reels,,but Instagram passed,two billion monthly
active users last year,,and in its April earnings call,Chief Executive Mark Zuckerberg said,,"Reels already makes up
more than 20% of the time,"that people spend on Instagram.",- Google said in June,that more than 1.5 billion people,watch YouTube Shorts every month.,TikTok said in September the app had drawn,more than one billion monthly users.,Third party estimates
have shown that number,as high as 1.6 billion monthly users.,The short video craze
also inspired Pinterest,to create Watch last year,,where users can scroll through
short videos and pictures.,Netflix launched a
feature called Fast Laughs,that serves up short
clips from Netflix shows.,And even Twitter said in December,that it was testing out
an updated Explore tab,to allow users to scroll
through short-form video tweets.,So with all these options,,which platform is the
most popular among users?,- TikTok certainly seems
like is still in the lead.,- If you look at the user data,from digital intelligence
company SimilarWeb,,people say they're spending
more time on TikTok,than on the Instagram
app or YouTube platform.,- With that being said,,Reels and Shorts are gaining very quickly.,- In a June survey,by data platform company
Inmar Intelligence,,44% of people picked TikTok,as their preferred
short-form video service,,followed by 29% for YouTube Shorts,and 20% for Instagram Reels.,Another measure of success
for these platforms?,Advertising revenue.
- TikTok seems to be,the farthest along in turning
on advertising on the service.,This year, they're projected
to make about $12 billion,in advertising revenue,,up from $4 billion last year.,- TikTok partners,with e-commerce platforms like Shopify,to help businesses advertise directly,through their Shopify dashboards.,And earlier this year,,in an effort to attract more advertisers,,TikTok enabled first
and third party cookies,on top of its existing tools.,- YouTube Shorts only recently started,allowing ads on the service.,Reels is also more immature,turning on ads on the service.,- But they're
quickly catching up.,Their parent companies, Google and Meta,,are two of the largest
online advertising companies,in the world.,- It's a fairly safe assumption,that they're putting a lot of effort,behind getting digital
ads on these services,and making that a bigger part,of their growth story for the future.,- Second place
is still a close battle,,but it appears that Shorts
is gainin
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OMG! Did the Queen just say that?! | Auditions | BGT 2019
OMG! Did the Queen just say that?! | Auditions | BGT 2019
first actor of the year let's go get,them,ladies and gentlemen back on behalf of,the Palladium Theatre I invite you to,stand and welcome that's what is wrong,that's right mr. cow and the boss is,finally here,it's so good to see a member of the,royal families sitting next to Simon,it's lovely to see you Camilla,it is rare indeed for the sovereign to,appear on it such an insignificant,occasion but as I look down on your wall,I am happy to patronize you Queens have,always patronized the Arts and the arts,have relied upon the support of Queens,it is with regret ladies and gentlemen I,have noted that recently Britain's Got,Talent,has suffered enormously there have been,far too many below average variety acts,and I'm not referring to Alesha Dixon,I'm sure you all agreed the plastic is,the modern skirt on the face of this,planet of all the men and women of these,islands no greater innovation has been,made than by our judging panel who have,stored a great amount of plastic in,their faces and dick as well as David,Williams have been awarded OBE Simon,there is only one thing standing between,you and the knighthood and that's the,Golden Bough sir I have much pleasure,ladies and gentlemen and declaring the,search for talent in Great Britain,officially open,your majesty what a treat,you
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