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TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
TikTok Ads vs FaceBook Ads ($1,000 Experiment... Who Won?)
tick tock ads versus facebook ads,which one is the clear winner what,should you be doing,is tick tock ads and the platform,crushing it right now,is it the worst thing ever in this video,we're gonna find out,so a couple of weeks ago i shot a video,together with you guys,showing you exactly how i was setting up,our first ever tick-tock,ad campaign together remember that so,once we created that ad as well as the,creatives,when we ran the ad some of you asked so,what happened so this,is what happened okay today in this,video i'm going to walk you through an,exact apple to apple comparison meaning,we literally took the same ad put it on,tick tock and we took the same ad,and we put it on facebook by the end of,this video you will know,exactly what it is that you should be,doing and exactly what you should not be,doing,when it comes to tick-tock ads so let's,talk about,what happened the numbers which is the,winner,and you're gonna be able to see exactly,what it is that you need to be doing,i was really curious like are they gonna,buy are they not gonna buy,are they just a bunch of kids are they,gonna have my ideal audience so let's,take a look and first talk about the,numbers okay and into,to understand how numbers work i'm first,gonna head over to the whiteboard,i'm gonna walk you through exactly what,it is,that we did first before we take a look,at numbers okay so real quick,what were the traffic and the audiences,where were they headed the example,that's gonna be utilized over here,is a webinar funnel so a webinar funnel,that,we sent people to this the first step of,the funnel was,registering for the webinar,and then after they registered for the,webinar this would be the webinar,confirmation page,and after they register for,it that is when they would,attend this live webinar,and after it's live this was an,automated webinar,um and after they attended that is when,they would head over to the checkout,page right so a simple,four-step typical webinar or,presentation funnel,so what we did was we created,an exact ad campaign with the same ad,creatives same video one on facebook,okay and then the next thing that we did,was we ran the same thing with the same,video same write-up same,ad creative on tick-tock okay which is,basically,the thing that we did together if you've,watched that video where we were,creating that tick-tock,video together and this ad over here,sent people to this,funnel okay so let's take a look at some,numbers,now that we understand the big picture,of the sales process,so on the screen you will see that this,ad campaign this is literally a new ad,account right so i'm literally,discovering this together with you guys,so that you can learn through,my mistakes and you don't have to go,through the usual trial and error,and you can see that on this,five day window we have spent about 2,600 now this is in ringgit malaysia is,the ad account where we created so for,those of you outside of malaysia that's,about 800 us dollars converted no wait,that's about 650 700 right,so in this five day window i'm gonna,walk you through the pros and cons and,some of the things that i discovered,i'm doing this okay let's talk about,pros and cons first,advantage of doing and setting this up,is that you will see it's actually very,simple to use and it looks like,facebook right the entire setup,literally looks like facebook so if,you've ever done facebook ads you'll,know that it's exactly,like facebook ads where you have to,campaign ad group and ads,okay so so that's like the first,advantage so you pick up really,easily if you've ever utilized uh,facebook ads before that being said,you also see that the targeting is also,very similar facebook,it's just based on interest broad,look-alike and,ultimately if you take a look at this,number here which is the most,important number you can see it says cpa,now what is cpa it's basically your cost,per action,how much did it cost you to get a,specific action now this action could be,a sale it could be a lead it and in this,case here because of the,the funnel that i showed you this the,action was basically registering,for a a webinar okay so this is,basically about,eight dollars okay so heading back over,here,we can see that the action that we set,the conversion,for tick tock is approximately,eight dollars and by the way if you stay,till the end of this video you'll know,exactly some of the things that should,be doing and shouldn't be doing so make,sure you watch the entire video,it's gonna save you a ton of money when,it comes to running these ad campaigns,profitably,so the next thing that we need to do to,make sure that it's an,apple to apple comparison is we went,over to facebook and here's the downside,of tick tock right now it's it's really,weird but because,they literally just started to roll this,out,you can it sounds ridiculous i know but,you can literally only target the people,that you created your ad,account in yes i know it sounds like,they absolutely hate money,so that m
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Run Facebook Ads or TikTok Ads? (Pros vs Cons)
Run Facebook Ads or TikTok Ads? (Pros vs Cons)
hey welcome back into another video here,on the channel today,i'm going to be talking about what the,key differences are,between facebook ads tick tock ads the,platforms have,phenomenal differences between them,there's certain situations where you,could use both,but i want to outline the pros the cons,the differences and things that you're,aware of so you could,literally today go ahead and launch ads,on one of these platforms potentially,both if you know me if you follow the,channel for a while,you know that i always recommend,learning one thing first in an,advertising and marketing,world you are going to get the best,results when you dominate one platform,first the reason for that,is most paid ad platforms you know,outside of you know paying a youtube,influencer for a huge shout out,things like google ads facebook guys tic,toc anything like that where there's,pixels involved and it's data driven,if you can build a ton of data from tick,tock ads,and you also had your facebook and,google pixel on the store the whole time,well transitioning from tick tock to,facebook is going to be easy because you,already have,3 000 sales on the pixel season data,facebook knows who your customer is you,can build lookalike and retargeting,audiences right away,it's going to be an easy migration so,just keep that in mind really focusing,on one thing otherwise you kind of get,lost in the sauce as they say too,distracted now between the two platforms,there's huge differences number one,understand first and foremost that if,you go with facebook you will run into,problems with being disabled,for no reason restricted for no reason,and potentially banned,for no reason it got to the point where,about a year and a half ago i had to,start remote accessing other computers,on different servers,using dozens of other people's facebook,profiles across hundreds of different ad,accounts with multiple backup pixels on,everything,we're talking about an infrastructure,that costed about 65 000 to build,and about 15 000 a month to manage and,maintain,that's not advertising cost that is,structure cost,so that's what i had to do to get around,stuff because i was doing,nothing wrong i was selling stuff that,wasn't showing any skin,it wasn't remotely close to violin in a,policy but that's facebook for you it's,hard to explain and as someone who,you know if you don't run ads that might,sound crazy and weird to you but that is,truly just what the platform is be,prepared for a world of headaches,here's why facebook is a great option,though it's,really not that hard to master okay,excuse me there it's really not that,hard to make money with,anything like that is difficult to,master but it's a platform,that in my opinion is the lowest cost,to start if you want to start something,from scratch with tick tock ads or start,something from scratch with google,based on my experience it's going to,take you more money,to do that okay and there's certain,products on tick tock where it just,might pop off faster,but in my experience facebook at least,with the skills that i have is,pretty simple to get the ball rolling,with you know inside of our e-commerce,program we put a lot of attention on,facebook for a simple reason,any business owner that's getting,started you need cash flow,without cash flow your business can't,survive you need positive money coming,in,right total gross revenue expenses,there's your profit left you need a,profit margin with that you can now,venture into other things and it makes,making more money even easier because,now you can do all sorts of different,things that cost money,so facebook is probably going to be the,best option for you,if you are looking for extreme,consistency if you want to grow it,really slowly,and if you also want something that is,probably targeted towards a more,specific audience,and ideally an audience that's 35 years,old or older,that is the prime category my main brand,inside the health and orthopedic space,we service about 65 of our customers are,35 and above,the rest of those out of that 35,probably 25,of them are like probably 28 and above,so it's very,rare that they're in the 25 year old and,under,category it's very rare that that,happens and,this made tick tock ads not very,efficient because tick tock is just a,younger platform,that's all it is it's also a platform,that is very,general from an advertising perspective,so go go ahead open a business account,on tick tock,you can see it doesn't cost you anything,and you'll see instantly the similarity,how they literally ripped off facebook,and it's a it's a exact format copy,which makes it easy to run if you're,familiar with facebook but tick tock is,probably going to work the best for you,if you have a more,general viral organic type product you,know things that are,led light strips led light bulbs um,you're just crazy little phone cases,anything that can kind of go viral you,know like,the lighters that are electric and don't,use any gas or butane i sold like 600,grand
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How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok
How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok
if you are running Tick Tock ads and not,using spark ads well you need to start,using them right away what's going on,guys my name is Neil from links digital,and in this video I'll be breaking down,exactly what spark ads are why you need,to start using them right away and then,I'll be going onto my computer and,showing you how to set up spark ad,campaigns all right so let's get started,with What spark ads are essentially they,are the organic version of the infeed,ads that you see on your for you page,now the only difference between spark,ads and infeed ads are that spark ads,are organically uploaded onto the tick,tock ad platform now once you run spark,ads videos as ads you will also be able,to add a call to action and the ad will,actually function just like any other,infeed AD however some of the big,differences between spark ads and infeed,ads that we've seen is in the,performance spark ads tend to convert a,lot better than your regular infeed ads,and the reason for this is because of,social proof because you are promoting,organic content you can actually,piggyback off of the social proof with,the form of engagements on your videos,that you are getting organically and,double it up with paid promotion now we,all know how far social proof can go,when it comes to actually driving,conversions so this is a very powerful,method for you to get some very cheap,social proof on your ads now one of the,big reasons we here at Lynx digital are,really hyped about spark ads is because,of the tick tock algorithm on the,organic side the fact that you were able,to upload a bunch of ads organically and,see which one does well because the tick,tock algorithm sends out all of these,organic videos to at least a few hundred,people so what you are able to do is,cheaply test out ad creative at scale as,an Advertiser this is awesome because,you can test out your creatives even,before running them as an ad so you can,start to notice the ads that go viral,organically and and what this basically,means is the ads that go viral,organically will have a higher,likelihood of being better converting,ads than the ones that didn't so this is,very cheap way for you to test out your,ads even before running your ads now one,of the other advantages of using spark,ads is the fact that you can use other,people's content organically on Tick,Tock you are allowed to re-upload and,repurpose other people's content either,in a form of a stitch or a duet or even,in certain cases actually just re-upload,other people's content without getting,penalized for a copyright strike so this,is a really powerful thing if you are,somebody that's struggling to come up,with creative you can actually just take,inspiration from what's on Tick Tock,launch it organically and then be able,to run ads from those organic videos so,that's a very powerful thing that you,can start doing right now alrighty now,that we are in the tech talk ads,dashboard we can create a brand new,spark ads campaign from scratch and hey,guys before we continue with this video,I quickly do want to take a second to,talk about today's video sponsor which,is me more specifically The Tick Tock ad,Smasher class that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video for the most,part this is going to be like setting up,any other campaign so we're gonna hit a,brand new create button and we're just,going to start over let's go in with,going with conversions and this is going,to be Spark,ads test,and then no campaign budget optimization,in our case and let's just quickly move,on to the ad group settings for the most,part this is going to be the exact same,as setting up any other AD campaigns so,you do want to be following all of the,traditional Sops and best practices but,for our case right here we are just on a,test ad account so we will just zoom,right through this now one important,thing is when it comes to placements,sometimes your spark ads don't deliver,when they are on some of the other,network types so make sure you are,limited to tick tock now when it comes,to the user comments and video downloads,I'm going to leave this up to your,discretion if you are somebody that's,getting a lot of great positive social,proof on the organic side but not so,much on the paid ad side this is,something you might want to toggle with,or if you want to just like lock in a,lot of the user comments this is again a,great place to do that and if you want,to allow people to download your video,and you can he
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What is the BEST Ad Platform FOR YOU? TikTok vs. Snapchat vs. FB
What is the BEST Ad Platform FOR YOU? TikTok vs. Snapchat vs. FB
hi how are you doing in today's video,i'm going to compare facebook,textbook and snapchats so if you're,wondering why these exact three,so first of all facebook and instagram,com combined,in facebook ads is pretty obvious it's,the big player in e-commerce in,social media marketing but then we have,snapchat ads,which is known to generate pretty good,results at a pretty low cost,especially when targeting the us and,then of course we have tick tock which,is the sexy new player,not a lot of people utilize it but it's,also known for,ridiculous good results so let's compare,these let's compare stats,demographics and in the end what ad,platform you should be using,so without further ado let's hop into it,but before i do that make sure to like,the video and to smash the subscribe,button,including the notification bell you,don't miss out on any future videos i do,about e-commerce,dropshipping and social media marketing,in general so do that right now and,let's hop into it so as you can see on,the screen,facebook versus tick tock voices,snapchat ads so let's just get started,with the general stats,so i'm going to start with take talk,then go with snapchat into facebook,and instagram so as you can see facebook,and instagram,is combined because obviously the,facebook ad manager instagram is in,there,as well so i'm going to talk about both,of them more or less combined here,so let's get started with tiktok first,of all we as we can see,one billion monthly active users which,is,quite a lot to be honest a lot of people,say it's not as big as facebook,which is true facebook with its with its,2.8,billion monthly active users is a bit,bigger,but to be honest with one billion,monthly active users you can easily,scale to multiple seven figures,so this should be more than enough,honestly then on snapchat we have 400,million active users,which is still a lot of people of course,it's,definitely smaller than the other ones,but let's just be honest with,400 million monthly active users you can,easily scale to multiple seven figures,as well so this is going to be true for,the entire video,i first of all i'm going to share a lot,of stats and later my personal opinion,but we have to be careful with these,stats because it's easy to say ah,400 million monthly active uses is not,enough,which in reality it's more than enough,so next,tiktuk has average users spent,52 minutes each day on app on snapchat,it's roughly 30 and a bit,more the data was here wasn't as,accurate and on facebook it's,5 58 minutes and a tick tock 53,so pretty comparable and shouldn't make,too much of a difference,and tick tock which is really really,really interesting and a key benefit and,a key takeaway of this video is that,only five percent of marketers,are using tick tocks right now and 74,of marketers do not plan on using the,platform in the next year,some people might think well the,majority has to be right if so many,marketers don't utilize ticket against,probably a bad advertising platform or,you can see if so little marketers,actually utilize tik tok,that the price and cpms etc will be,insanely cheap,and there will be a lot less competition,on any other ad platform and this is,what we personally believe,tick tock is insanely powerful and,the reason in my opinion why so little,marketers actually utilize tick tock and,tick tock ads,is because it's new and we human in,general,always are a bit scared of new things,and obviously take is very new,it hasn't been rolled out yet for very,long there was this battle,axis for quite some time and now it's,roller to everybody,and it has some limitations of course,because it's new we will get into these,later on but overall i think this is a,major major benefit for tick to gets,so let's continue here with the,demographics so tick tock,has 100 million active users in the us,and here is the percentage of us-based,tick-tock,users by age so this is pretty important,because a,big misconception misconception is that,only very young people aren't,tick-to-man,while it's true that the average age is,a bit younger than from facebook for,example,we can clearly see that 16.4 percent of,ticking users are between 30 and 39,and roughly 14 are between 40 and 49.,so it's 100 wrong that only young people,are on tick tock but obviously,only seven percent are 50 plus for,example if you go on facebook,55 plus year olds are 31 so if your,target demographic is,older people so 50 plus then tick tock,also snapchat is probably not a good fit,for you but for everybody else,who doesn't sell products for elderly,people so who,for everybody who sells to young people,to middle aged 40,50 year olds tick tock and snapchat,works perfectly fine,if you continue to snapchat to 82,percent of snapchat users,are ages 34 or younger so snapchat is,generally,a bit younger than tiktok so snapchat is,the youngest platform,of all of these here and,also what's pretty interesting is on,facebook and instagram on tik tok,man and females of male and female are,kind of equal
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Placements vs Keywords Targeting with YouTube Ads
Placements vs Keywords Targeting with YouTube Ads
in this video i'm going to break down,placement versus keyword targeting with,youtube ads in 2022. i'm going to show,you which one's the best for you and,which one will likely be the most,profitable targeting for you so before,we get into the comparison let's first,talk about keyword and placement,targeting and what they are so with,keyword targeting with youtube ads what,google does is google will show your ad,in front of videos that are related to,certain keywords it will find videos,related to that keyword by looking at,the title description the tags and other,metadata around the video,so what this means is if you're doing,keyword targeting and let's say your,target is something like how to run,youtube ads in 2021 if a video has a tag,how to run youtube ads in 2021 there's a,good chance it will show up right so,essentially what google will do with,keyboard targeting is show your ads in,front of those videos or it will show it,to a viewer after they've watched one of,those videos and in the next one or two,videos after that so that's how,sometimes you'll get these really random,placements when you are doing keyword,targeting is because so somebody just,watched a video that was related to your,keyword but then they're on the next,video and google shows the ad to them so,you will have that so with keyword,targeting it's not as precise as with,google search right with google search,you have these options of doing exact,match or broad match basically targeting,that allow your ad to be shown for,certain search terms with youtube it's a,lot more broader with keyword targeting,so keep that in mind now what's,placement targeting so with placement,targeting you're literally choosing that,you're going to show up in front of,certain videos or on certain websites,and you are choosing which websites to,show up on you can also target specific,display network placement so you can,show up on third-party websites right so,if you wanted to show up on let's say a,big news site you could actually do that,with display targeting as a lot of these,new sites are actually a part of,google's display network so let's talk,about the specific pros and cons of each,targeting type one of the pros of,placement targeting is that it's very,targeted you're controlling where your,ad is going to show up so you can target,the exact channels and videos you want,to and reach your ideal customers so you,can target competitors channels you can,even target your own channel you can,target videos about your niche so this,is great branding when you show up in,front of competitors videos it basically,shows that hey you're around and,what's the best place to advertise in,front of your competitors video ads now,what are the cons of placement targeting,it's very expensive often delivery is an,issue right so when you set up placement,campaigns you'll see that often they'll,have trouble spending just because the,placements aren't really going to get,the biggest volume unless you're,targeting really popular videos and,channels is a common issue i see where,placement campaigns are some of the,hardest to get to spend and the cost per,lead is high and the cost per sale can,be quite high as well because the cost,per thousand impressions can be very,high on these placements another big,drawback also is placement campaigns can,often work at a lower scale but they're,really hard to scale up now let's talk,about keyword targeting what do i like,about keyword targeting they're a lot,less expensive than placement targeting,but they're still quite high quality and,they're also scalable so you can get,leads at a great cost and you can even,get purchases at a great cost with,keyword targeting and the best part,about keyword targeting is they're,scalable we've been able to scale,keyword campaigns to thousands of,dollars a day so there are some,downsides to keyword targeting the first,is it's harder to control where your ads,are going to show up you may show up in,front of irrelevant videos you may show,up in random places,and sometimes the quality can be a bit,lower than placement targeting the,second con is that even though keyword,targeting is a very solid targeting,option we found in 2021 and 2022 that,it's not performing as well as it used,to a couple years ago keyword targeting,used to work really well in most,accounts now what we found is that,custom audiences or in-market audiences,often perform better than keyword,audiences so just keep that in mind that,it's not as good as it used to be but,it's still worth testing out and it,still can perform quite well so to give,you my final verdict i would suggest you,try both i personally prefer keyword,targeting because it's more scalable,there's more volume and it will spend,however if you're launching four or five,campaigns yeah try a placement campaign,try a keyword campaign and also try some,other campaign types like in-market or,custom audiences or even topic audiences,right what we found with youtube is you,want to b
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ข้อดี-ข้อเสียของการใช้ชีวิตที่เกาหลี รีวิว 2 เดือนแรก! | Pimwa In Korea
ข้อดี-ข้อเสียของการใช้ชีวิตที่เกาหลี รีวิว 2 เดือนแรก! | Pimwa In Korea
Hello everyone!,Welcome back to Pimwa's channel.,I sound a bit hoarse,'cause I went to Stray Kids concert,and I screamed a lot,so my voice sounds like this.,Today, I'm gonna talk about the pros and cons of living in Korea.,I've been living here for about 2 months,so a lot of people have asked me,about the cons of living in Korea.,Therefore, I'm making a video,about the pros and cons of living in Korea for you guys.,Before starting this video,,I'm gonna give a disclaimer that,I haven't been here for a very long time.,I've only been living here for about 2 months.,This is my experience,and other people may have different experiences.,Some people may not face the same problems as me,so just learn from what I say.,It's good for you to know,what you should or should not be aware of.,I just wanna inform you.,I took lots of notes on my phone,'cause there are lots of things to talk about.,I'm gonna talk about the pros about living in Korea first.,Firstly, it has a good environment.,The weather is nice.,The city is clean.,The food here is delicious.,All these things help improve my mental health.,If you've watched my vlogs,,you'll notice that I look happier.,'Cause the environment is good,,I feel so happy to live here.,This is the best thing of living here for me.,The food quality is good.,Not only does the food taste good,it's also fresh.,Every restaurant here prepares food meticulously.,Each restaurant specializes in a specific food.,They serve different food,so each of them is really good at cooking each food,and the food tastes good and high-quality.,Thirdly, there are many healthy foods available.,There are many diet and healthy food options to buy.,There are a few stores in my area that offer these foods.,They aren't really expensive, about 100 baht.,I'm gonna show the picture of what I like to eat.,'Cause healthy food here is affordable and easy to buy,,make it easier for healthy people to live here than in Thailand.,There are actually many kinds of healthy food.,Each person likes different healthy foods.,Some people like to eat boiled vegetables or sukiyaki,but I like to eat western healthy food.,People here are into this kind of food too.,It's easy to buy this food that matches my taste here.,Next is the payment is really convenient here.,It's almost a cashless society here.,Even street vendors also accept card payments,so I don't have to have cash with me.,I can use a card to pay anywhere.,But there may be some vendors located next to the university,that do not accept card payments.,If you're gonna to travel here and exchange money,,some stores here don't accept cash anymore.,I don't know if it's due to covid or not.,However, people here use cards to pay,'cause it's really convenient.,I can use a transit card,to get on buses or trains.,I just use the card to tap.,Next, E-Commerce here is amazing.,I can order everything on internet.,In Thailand, it usually takes a few days to deliver.,But here they have express delivery,that you can get your order right the next day.,Even a bed or a cabinet can also be received the next day.,I use an application called "Coupang" for online shopping.,Items with a caption that describe with the word "express",can be delivered to you the next day.,Next, there are lots of public spaces.,I notice that there are parks and small parks located everywhere.,I think this helps me not stress,'cause I can walk through the park that makes me feel relaxed.,I really like the park near the city hall.,I can't remember the name,but I'm gonna put it on the screen.,Among the office buildings and other buildings,,there is a street with a stream in the middle.,It's a very long stream.,You can go down the stairs too.,The scenery is picturesque.,I think this is a perfect resting place for office workers.,You can leave the office,and chill in the park before heading home.,I think it can help to calm the mind and reduce stress.,I think this point is a bit controversial,'cause everyone experiences differently,like my friend that had a bad experience.,However, I think that Koreans are nice.,When I go to a restaurant or other places,,even I don't understand Korean,and they may be confused with me,but they help me well.,When I go anywhere,and I tell them I don't understand Korean,,they will try to speak English with me,or speak Korean to me,but also use sign language.,Overall, I'm impressed with the people here.,Next, there are so many cafes here.,I'm really happy!,I don't know if this is an advantage or not,but it's perfect for me,'cause I like to make contents,and love to visit cafes.,The fact that there are so cafes makes me very happy.,The cafes aren't only beautiful,but the food is also delicious.,I rarely visit cafes that are just pretty,but the food isn't good.,I pay for the cafes here for,both good atmosphere and delicious desserts.,The cafes here don't serve just desserts.,There are also cafes that have activities for you to do,like drawing or knitting.,There are other activities,that you can do
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