so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's
Let's move on to the first section of tiktok ads active but not spending
My TikTok Ads Are Not Spending (SOLUTION)
My TikTok Ads Are Not Spending (SOLUTION)
all right so i've spent a lot of money,on facebook ads not quite as much on,tick tock but it's a platformer scaling,super heavily right now spending about,40 000 a day across a few different,brands now i want to actually show you,the sales here inside of one of these,stores i i've already shown this,once i believe depending on when this is,being posted so far almost like 3k today,this is actually like super upsetting,and i'm gonna break down why because,this store i'm gonna break this down and,show you a monthly chart here was doing,over ten thousand dollars a day and if,you're running tick tock ads this video,is for you i've noticed that tick tock,facebook never had this issue because,they just want to take your money tick,tock sometimes will randomly just stop,spending on your ads and i'm not talking,about when you're first launching you,have spending issues that's another,problem and by the way how you fix that,is just relaunch change the budgets a,little bit maybe go in and directly,change the budget open up your audiences,so they're targeting a bigger broader,audience,those are some things you can do but,here's the monthly view on this store so,i'm going to show you kind of why i'm,upset on this uh and what happened this,is the store that i'm doing a 45 day,challenge type deal on where i want to,scale it to 100 000 a day in 40 days so,we got a 10 000 a day like the first,like eight days which is great but you,can see it died yesterday right there,you can see today's sales so far um,yesterday was like a thousand bucks and,it was a thousand and sixty dollars,which is really upsetting because it,only spent a couple hundred dollars so,out of like the four thousand dollars a,day in ad spend that was scheduled it,only spent like four or five hundred so,the ad performance had dropped itself,and it stopped spending money now here's,how you solve that problem so far today,we are somewhat back on track they're,still not back to 100 spending we'll,probably do,five and a half k today 6k later in the,day is always the bigger sales volume,for this brand um and yes this is a,brand it's not drop shipped i'll talk,more about it in the next update by the,way drop drop a like if you like you,know simple little lower quality like,but just basic updates that are just,like open at all cause if you're having,this problem here's how you solve it,number one instantly instantly reach out,to tick tock support thankfully tick,tock has support unlike facebook that is,absolutely terrible so i reached out to,support multiple times multiple tickets,dumping it in if you have a rep this,account has not been assigned an,advertising rep yet if you have a,representative's contact info blow them,up not like in a rude way but you know,very strict and then stern and just,seriously hit them up and get the,problem solved every single time this,happened to me twice so i have two,points of data for this,every time they're going to say there is,no problem there's no problem with your,ads oh maybe you should try this,optimizing performance thing maybe you,should try opening up your audience oh,you got too many ad groups inside your,campaign i told a person i'm like,there's no problem with having 15 ad,groups in a campaign,what and they're just being idiots for,lack of better terms and,it's really frustrating they're gonna,continue telling me there's no problems,but about on that second day when they,reply,suddenly the spend starts coming back so,it looks like they do some sort of,internal review or something happens,they'll never admit it is what i think,but reach out to support and one thing i,also do i go and i change some budgets i,turn off a bunch of stuff and i launch,new stuff inside of a new campaign so,that's how i try to get some spending,back on track again today so far i'll,turn the brightness down so it'll focus,on a little bit easier here,you can see today should do probably i'd,say five let me focus this in here again,later in the day is always the bigger,sales volume but uh you know decent,consistency and the margin is not as,good so it's just like what used to,happen on facebook or facebook would,disable your ad account a few days later,this is i think it's the same thing,they're ripping facebook off a few days,later facebook would re-enable your ad,account and guess what happened it would,always get re-enabled at like nine,o'clock ten o'clock at night spend,through your full budget so for me it's,been like thirty thousand dollars and,the results wouldn't be the eighty,thousand i'm used to it'd be like twenty,or thirty thousand so it actually lose,like fifteen thousand dollars that's the,same thing that's happening today today,the spend is back but it's spent about,three thousand dollars doing three,thousand in sales so probably lost 800,bucks so we'll see what happens later in,the day it might dilute out because it's,usually a better sales time but,ridiculous kind of annoying kind of,frustrating so,to summarize this short simple v
After seeing the first section, I believe you have a general understanding of tiktok ads active but not spending
Continue the next second section about tiktok ads active but not spending
TikTok Ads Not Spending? Here Are 8 Ways You Can Fix It (UPDATED)
TikTok Ads Not Spending? Here Are 8 Ways You Can Fix It (UPDATED)
hello everyone it's your favorite,digital marketer here Chase chapel and,we're going to be covering exactly what,you need to do and know with Tick Tock,ads if they are not spinning so many of,you have this actual issue we get this,comment all the time and so many people,DM us on Instagram at real Chase Chapel,asking how can we get our Tick Tock ads,to spend we've done everything we've,tried everything what is it that's not,making it actually spin so let's go,ahead and break down those exact things,you need to know that way you can,actually get your Tick Tock ads to spin,and start converting because we all know,Tick Tock has a huge opportunity as a,platform to generate sales and results,for your brand or business alright so if,your Tick Tock ads are not spending,here's what we're gonna do we're gonna,break down the eight things that you can,start trying out to see if your Tick,Tock ads will spend the first one which,is the most obvious one is increasing,your budget sometimes your budgets are,set too low if there are 20 daily and,you sell a product that's say 60 or 100,Tick Tock will automatically scan your,web page and know that maybe it can't,spend you know twenty dollars a day and,expect to get you a result so it's going,to want you to spend more than what your,actual product cost is in some cases so,the first thing to try is actually,double your budget see if they'll,actually start spinning if it doesn't,increase it some more to see if you'll,get delivery out of your actual ads now,if you can't get delivery out of the,actual ads and it's still not spending,no matter how much you increase it you,should staircase your spin across your,ad groups and what I mean by that is if,you have four ad groups what you would,do is you do twenty dollars on one ad,group 30 on the next one forty dollars,fifty dollars sixty dollars and this is,going to basically show you what spin,level you need to be at initially to get,the ads to spend sometimes twenty,dollars doesn't work sometimes forty,dollars doesn't work it's usually maybe,fifty dollars that actually gets the ads,to start spending so you staircase your,spin to identify where your spend is and,once it's actually starting to spin,you'll know what ad group budgets you,need to set going forward initially when,you're launching your ads so that way,you can get the delivery to happen with,your actual spending the third thing is,actually having two create natives in,your ad group sometimes a lot of people,add like five ten different ads and you,know that's okay to do on Facebook ads,because the system's pretty optimized,they'll know how to deliver the spin,between the different creatives to find,out what's working Tick Tock isn't yet,that efficient and if you have too many,creatives in there with a very small,budget it's not going to spend at all if,you launch Five ads and you only have 20,daily it's gonna be have a very hard,time of spending whereas if you have two,actual ad creatives you're going to be,more likely to actually get spend,delivery because the system only has to,optimize between two different ads to,find results for you now the second,thing here is sometimes people have two,ads and it won't deliver or they'll only,have one a good strategy is to have a,one ad that's actually a spark ad which,means it's been an authorized post from,an influencer or it's an authorized post,from your actual page,the second one is a non-you know,authorized post which is just you,uploading the content into Tick Tock ads,directly and having that as an ad as,well where you write the copy and you,actually put in the custom link and,everything there this is a strategy that,allows you to actually see if you'll get,delivery based off spark or non-spark we,see this work a lot of times when you,know Brands actually make these,adjustments go down to two creatives per,ad group and have one creative where,they actually wrote the custom copy the,second one an authorization post from,either influence or other page you'll,start to see delivery and number four is,switching from purchase conversions down,to add to cart and letting that run for,two to three days if you're not getting,any delivery even after making those,adjustments so far switch to add to cart,give it two to three days and see if,your spin starts to go through and if it,does great you can switch back to,purchase conversions after a few days,and your spin delivery should start to,actually start performing and number,five make sure you have all of the,placements turned off besides Tick Tock,you want to have Tick Tock ads as the,only placement because if you're running,an actual creative that doesn't fit the,other you know platform Replacements,it's not going to deliver and the ad,group just won't even run it's not as,efficient as just automatically choosing,Tick Tock for you so you need to select,Tick Tock as a placement Standalone and,number six is turning off comments,sometimes these videos are getting lots,of negative engagements s
After seeing the second section, I believe you have a general understanding of tiktok ads active but not spending
Continue the next third section about tiktok ads active but not spending
EASY FIX For TikTok Ads Spending Issues | Shopify
EASY FIX For TikTok Ads Spending Issues | Shopify
so let's say that you launch a campaign,on Tick Tock and wait 6 to 12 hours and,it only spent a couple pennies well this,happens quite often and to be honest,it's quite normal on Tick Tock to have,spending issues when you're first,starting out now for the tips in this,video I'm gonna assume that you don't,have an agency ad account but if you did,want to get one to solve these issues,right away there will be a link to the,description in the bio of this video,where you can go and apply to get a tick,tock agency ad account and pretty much,stop all of these spending issues but,like I said we're pretty much going to,assume that you don't have one and I'm,going to be giving you the Solutions in,this video so there's really a few,things that you can do and no I'm not,just going to be talking about creating,an add to cart campaign or creating a,view content campaign number one make,sure your ad group your ad and your,pixel are installed properly sometimes,spending issues can occur when your ad,is not set up properly if you're doing,cost Caps or maybe your ad got,disapproved and you just didn't notice,there's many base level reasons why ads,could not be spending and it might not,be an issue it might be a problem with,the way that you set it up or maybe your,ad got disapproved so just double check,that everything is set and ready to go,before you try any of these other,methods for fixing the spending issues,because again it might not be spending,issues and you might have done something,wrong and I do want to say this now,before we continue every single time I,make a video about Facebook bans or Tick,Tock bands or spending issues there's,always a ton of spam comments and Bots,that come into my comment section saying,like check out this bot or check out,this software or this app or DM me I,don't endorse any of those so just be,very very careful in the comment section,of this video just wanted to warn you,guys just in case it happens again now,one of the first things that I do when I,encounter spend issues on Tick Tock is I,literally just let the campaign run for,two to three days it's perfectly normal,for tick tock to have weird spending on,a new ad account or a new pixel if,you're launching a new test campaign to,just have weird spending like sometimes,it just doesn't want to spend right away,or you might have splurging which we'll,talk about towards the end of this video,don't worry about it let it ride out,just let it run until it does spend,usually what I'll see is if it doesn't,spend the full Budget on day one maybe,it'll spend a dollar like usually it'll,spend like somewhere between 50 cents,and a few dollars depending on how much,budget you have towards it and then on,day two and day three it'll actually go,through and spend normally and this is,what happens 99.9 of the time so for,most of you literally just letting your,campaign run and not touching it it's,going to solve the problem now sadly I,do not know a way around this or a way,that you could avoid this for future ad,accounts or future campaigns that you,launch you pretty much just have to deal,with it but the good news is usually in,my experience it only happens for like,the first one or two campaigns whenever,you create a new pixel or a new ad,account so you don't have to deal with,this forever and most of the times when,I start a new ad account and launch a,new product test even if there's,spending issues if I let it run for two,to three days is it won't happen on the,next test that I run or the next,campaign that I create so from that,point you can either just move on to a,different product or keep on testing new,products or a new campaign just let it,ride out and let it spin usually after a,couple campaigns this will stop,happening and your ads will start,spending normally again and honestly,once a campaign spends normally in an ad,account very very rarely do I actually,see spending issues happening for like a,second time or down the road spending,issues coming out of nowhere as long as,you're not making new pixels all the,time then once your ad account starts,spending normally you shouldn't have to,deal with those problems again now if,you let the campaign run for two to,three days and you do that for two to,three products and you're still having,spend issues on everything that you,launch I would say that there's probably,a problem with either your pixel or your,ad account so from this point I would,probably just ditch the current pixel,that you have start a new pixel launch,another test campaign see if the,spending issue occurs if it does then,you're going to want to let it run for,two to three days and then do another,campaign let that run for two to three,days and basically just repeat the,process again and after that if you're,still having issues then I would 100,recommend just scrapping the entire ad,account and starting fresh on a new ad,account now to bring things even deeper,because I have been down this rabbit,hole before and I know how fru
After seeing the third section, I believe you have a general understanding of tiktok ads active but not spending
Continue the next fourth section about tiktok ads active but not spending
Why Your TikTok Ads Aren't Spending ( How to Fix it)
Why Your TikTok Ads Aren't Spending ( How to Fix it)
what's up beautiful people in this video,i'm going to talk about three things why,your ad account your tic tac ad account,is not spending number two how to get it,to spend and warm up your account number,three if none of the warm-ups or,anything that they do work what you need,to do to get that out account to spend,or what the alternatives are so if you,want to see what those things are keep,watching,what's up beautiful people it's nas here,back with another video i've been,getting a lot of questions on instagram,on facebook and emails on,linkedin i don't know everywhere that's,my ad account is not spending why is my,ad account is not like why is it not,spending it's just so annoying you're,trying to test the product or you might,already have a winner and you want to,scale it or whatever and it's just not,freaking spending it's so annoying i,know how annoying it can be to actually,want to scale something or you want to,test something and your ad account is,not spending even when you're setting it,at lowest cost in this video we're going,to go ahead and answer all those,questions but before we get started i,just wanted to throw it out there that i,have a brand new mini course on tick,tock which is going to get more detail,about tick tock ads product research for,tick tock and everything and the link,down below is completely free go ahead,and download it,you know it's an hour of anything that,you need to learn about tick tock and,running tick-tock ads so make sure you,go ahead and check it out take your time,learn about tick-tock and implement the,things that you learn from um what i,have um inside the inside the course now,that you know that let's talk about why,your ad account is not spending and this,is the case most of the time for people,that just are opening an ad account so,let's say you just went on tick tock you,open an account uh you register for a,business manager you got an ad account,and now you're setting up your ads,everything looks good your pixel is set,up correctly your store looks good,everything that they need is out there,and now you set up your ads first day,you put in a conversion you set up a,conversion ad it doesn't spend any money,second day doesn't spend any money third,four it goes on does not spend any money,maybe like five cents six cents seven,cents you've been there if you're,watching this video you know that you've,been there right and it's super annoying,and you're like okay what the hell am i,doing wrong,i've had a phone conversation with,someone that knows what they're doing in,one of the reps that actually knows what,they're doing so here's the thing with,one of the things if you're setting,something for conversion first of all,set up your all your ad accounts with,with cbo it tends to not actually spend,if it decides sometimes some ad accounts,are fine you set up your account you set,up your testing account and it starts,spending with conversion when you do,complete purchase conversion it spends,but not all the time that's the case,right so a lot of times they pick some,ad accounts that they don't want you to,basically get to conversion right away,right so you either have to let it just,sit there for seven days before it,starts actually spending and every day,is going to spend a couple cents and,eventually he's gonna spend or there's,faster way to do it so what the rep told,me is that your ad account is not,optimizing they don't know what they're,doing they don't know what to look for,so technically they don't want to spend,your money because they don't really,know uh you know what you're you're,about that's what it is your account is,not warmed up you they don't want you to,spend your money they don't want you to,spend money so basically after talking,back and forth and emailing back and,forth with a bunch of reps and agents,and all that this is what they come up,with and this is kind of like what they,got got back to me right so i was like,hey i want to know why the account is,not spending like that's a brand new,account right so i have multiple,accounts that i work with i have agency,accounts agency accounts usually i don't,have any issues with so that's not ever,a problem but i just kind of wanted to,figure out for my students for my people,to know why this is happening because,all people come in they don't you know,and their accounts are not warmed up so,a lot of accounts that i have that are,already warmed up that i've been,spending thousands of dollars on they,never had this issue but when i open a,new account that's when the issue,happens when i open a new account it,just doesn't spend so this is kind of,what they told me right um it is normal,to see delay and fluctuation activity in,the beginning period of the delivery so,don't worry our system explore new,customers basically they're saying that,they can't figure out who to find,based on the things that you're,advertising so they don't spend your,money so what they're taking the data,during this stage is used to
After seeing the fourth section, I believe you have a general understanding of tiktok ads active but not spending
Continue the next fifth section about tiktok ads active but not spending
How to Fix TikTok Ads Not Spending | Problem SOLVED in 3 Steps
How to Fix TikTok Ads Not Spending | Problem SOLVED in 3 Steps
(upbeat groovy music),- Yo, what is going on everybody?,It's your man, Mohammad Camara,and welcome back to the channel.,You already know what time it is, man.,In the last video, we talked
all about Shopify apps,the top five apps you need,on your store right now to
increase your revenue overnight.,If you haven't seen that, check it out.,I'll link it up here for you guys.,You know I gotcha.,And this video, we're
talking all about TikTok ads,and more specifically the problem of it,not spending your budget, okay?,When you launch your
TikTok ads, you're excited.,"Oh, I'm not using Facebook ads anymore.,Let's get these TikTok ads going.",You launch your campaign,
you wake up the next morning,,you go to check,,and then you realize it
hasn't spent anything.,All right, so it's a very
common problem on TikTok's side,but it's very manageable
and it usually comes,down to one of these three mistakes.,So in this video, I'm
gonna give you three things,that you can do right now to make sure,that your TikTok ads are
gonna spend for sure.,Before we get into it,
all I ask is that you hit,that like button on the
way in, money mafia.,Appreciate y'all for tuning in.,Let's get right into it.,So the first thing that I would recommend,is you're creative.,A lot of times people come
up to me and they say,,"Yo, my TikTok ad's not
spending, why is this happening?",And half of the times I respond and say,,"All right, what kind of
content are you using?,Are you just ripping off
somebody else's content,on the TikTok platform?,Or are you creating your own?",Cause I guarantee you, 99% of the time,if you create your own content,,it's gonna be eager to
deliver that to people.,So a lot of times I would say about 90%,of the scenarios where your
TikTok ads is not spending,is because your content
is probably not original.,I would highly suggest that
you create your own content.,You guys have seen the
other videos where I talk,about just ordering samples of the product,because that's gonna
save you a lot of time,and effort along the way.,Spend $100, get the
sample of your product,,use it in your home, get
some actors, get family,and friends to use your
product, interact with it.,And you know, that's really
what it's gonna come down to.,The content is more
important than the product,these days, okay?,Stop worrying about
finding the winning product,and then just trying to rip
off somebody else's content,,'cause at the end of the day,
it's not going to deliver.,And even if it does deliver,,in the best case scenario,
it's not gonna be scalable.,That ad creative is
gonna die out very soon.,Your CPMs are gonna rise up very high,and it's just not gonna be profitable.,So the only way around this
is to create original content.,And I kind of like this.,I like that TikTok is doing
this, 'cause it's forcing you,to blend in with the platform.,You're not just gonna come
here like Facebook ads,where you could just rip off
somebody else's video, edit it,,reverse the images and then
piece things together that way,,and then just run the ad again.,Facebook would do that and
then happily take your money.,TikTok is just saying, "You know what?,We not even gonna allow
this on our platform.",So best thing to do is like I said,,just create your own content, man.,Stop ripping off other people's content.,If you do this, I guarantee
you 90% of the time,TikTok is going to spend your budget.,The other two scenarios, 10% of the time,this might be the problem
is just your ad set up,and the configuration
of your actual ad set.,So let's go into the second
thing that you could do,to fix TikTok ads not
spending your budget.,What you could do is make sure,that your audience is broad.,This is not like Facebook, once again.,On Facebook you wanna get
to audiences between about,five to 10 million, maybe
10 to 20 million at most,,but in TikTok, the content
delivers much more abundantly.,So you're gonna need your
audience to be a lot wider,so that your CPMs are still healthy.,So what I would suggest is
aim for where it says broad.,You're gonna have an arrow where it says,either narrow or broad.,And you're gonna see this
in the ad set portion,when you go to configure
the settings for this.,So just make sure that
its set to broad first.,If your ad starts delivering there,,then the next step you
want to do is transition,in any other new ad
groups that you do deploy.,You're gonna make sure that
you go from the broad setting,and maybe narrow it down
by age or male or female,or just the country.,And you'll see it go to
either balanced or narrow,but start off with your ads at broad.,That's gonna give you the
maximum deliverability,,keeping your CPMs healthy,
and you're gonna get much,more longevity and scalability potential.,The reason why is because
if you just think about how,TikTok is set up in the first place.,Think about it guys.,TikTok, you can sit there in one sitting,and just watch hundreds
of videos in one go.,And these videos are
short, some of them are,about a minute long, but you
can
After seeing the fifth section, I believe you have a general understanding of tiktok ads active but not spending
Continue the next sixth section about tiktok ads active but not spending
TikTok Ads Not Spending? Here Are 9 Ways You Can Fix It
TikTok Ads Not Spending? Here Are 9 Ways You Can Fix It
you and i are gathered here today,against a common enemy,one who has played our ad accounts for,years,and although we compete against one,another in the races to riches,glory and bountiful babes,the only way we can win is if we unite,together,and future generations will sing about,our battle for an eternity,as we defeat the tick-tock algorithm,once and for all,yes i'm going to be sharing with you,eight unique methods that you can cure,those tick-tock ad spending woes forever,and this is straight out of my ad agency,playbook because guess what we're all,dealing with this this is like the,pandemic no one is immune to these ad,account spending issues so let's get,into our first method of curing them,with an add to card campaign so if you,set up your campaign your audiences are,active your ads are active but tick tock,is being like a stubborn vending machine,that won't take your one dollar bill,this is what you need to do so basically,if you have set up your campaign to,optimize for complete payments which you,should automatically do because you're,trying to make purchases here you're,trying to make money not just getting,link clicks because that doesn't go into,your bank account the smartest thing you,can do initially is switching to a,higher funnel objective so if you're at,purchases the next higher funnel,objective would be add to carts because,someone has to add to cart and then they,purchase and then the objective above,that would be clicking your link and,this is straight from the horse's mouth,i'm not making this up my tick tock ad,rep actually sent me this article right,here that says hey you want to switch to,a higher funnel objective if you're,struggling to reach 50 conversions or if,your campaign is just not spending all,of the budget it literally says right,here from ads to carts,if you have purchase as the main,objective so that you can spend your,budget more significantly so what you,want to do in the same ad account that,you're having these spending issues,create a new campaign just like this do,conversions scroll down the name of the,campaign just do it and add to cart,campaign name it doesn't really matter,but the only thing that you're changing,is you want to optimize for add to carts,so you're going to scroll on down here,and then for optimization event instead,of complete payment do add to cart a,higher funnel objective that you're more,likely to find people that are going to,perform that certain event now for,placement do tick tock do all these,settings right here user comment off,video download off the interest just do,the interest that you were already,targeting in your original campaign so,if the interests you were targeting were,lifestyle and then let's say for,instance i'm selling a relationship,product so yeah we chose relationship if,that was some of the interest we use in,the original campaign then just do the,same thing for the add to cart campaign,so we scroll on down,it doesn't matter about the audience,size day parted who cares you can do all,day this really doesn't matter when,you're setting this up i do lowest cost,and you're just going to publish this,one audience,let it spend for a full day and that,usually will make a huge difference and,then when it comes to the ad just pick,one of the ads that you already made for,your product just do one ad don't do all,three four five six just do one the text,honestly doesn't even matter if you,really want though you can try to get,some purchases because it is possible,with these add to cart campaigns so for,this product i'm selling this car cup,holder so i would literally just do the,name of the product which for us is cup,x then whatever my sale is i believe,we're doing sixty percent off for this,product sixty percent off sale,and,soon,shop now,you got everything set up boom you chose,your custom identity if you don't know,how to do that you just click create,custom identity do the name of your,brand put your logo there and boom,you're ready to go scrolling on down for,our call to action i always will do shop,now so standard shop now paste the link,of your brand so let me just do that,right now this is actually one of our,client stores i have no problem showing,this because we already tested this,product and it's so saturated that it,didn't even work on tick tock that's how,you know something is super duper,saturated so we scroll on down click,submit and that's all you need to do so,again you want to let this run for a,full day and if it does spend everything,the next step is to recreate your,original campaign and see if it spends,if you don't know how to recreate a,campaign super simple so just imagine,that your car campaign has spent the,full 20 dollars you're like oh my god,it's finally spending money you turn it,off you can delete it if you want it,really doesn't matter in my opinion then,you go to the campaign that you had to,turn off which was your original,campaign that's optimizing for complete,payments we go down see what our
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How to REALLY fix your TikTok Ads spending issues
How to REALLY fix your TikTok Ads spending issues
you know what guys i didn't even want to,make the stupid video with the stupid,problem and stupid solution you know but,so many of you have been dming me about,tick tock spending issues and don't,worry i've been dealing with these,spending issues as well as a matter of,fact it's been making me want to rip my,goddamn hair out for the past six months,because ever since i started product,testing on tick tock we've been running,into spending issues and what do you do,it's so annoying i came out with a video,a little bit ago talking about how to,solve the problems but,lo and behold tick tock made a update,and it with the optimization,again so here we are with a new problem,and a new solution and yes in this video,i will be giving you a solution that,works ninety percent of the time when it,comes to fixing your spending issues,with tick tock ads now what spending,issues am i talking about specifically,there's basically two things that could,happen you create a new campaign and the,ads don't spend or they'll spend a very,little amount of the budget and they're,just not spending properly at all,another thing that happens is maybe you,have a campaign that's performing,incredibly well for like three to four,days or maybe even a week and then all,of a sudden you wake up one morning and,it stops spending and you want to rip,your eyes out and you also want to rip,your hair out and you're just ready to,say tick-tock ads and just go,somewhere else because ah these spending,issues just i understand i get the,problem we found a solution because,we're testing a ridiculous amount of,products on tick tock and we had to find,a solution right and the products that,we were finding that were ending up,being profitable we can't just be waking,up every morning to our ads not spending,we have to solve this problem so we have,observed numerous problems and numerous,solutions in the past with tick-tock ads,not spending it honestly seems to be a,recurring theme with tick-tock maybe,they just don't like to spend maybe they,just don't want our money well it's,probably not the case but there are,glitches and things that happen with the,optimization and whatever that causes,them not to spend,but the new reason and,i hate that i have to admit this and i i,think it's really really stupid and i,don't want to go this direction because,we went this direction with facebook in,the past not in the right way and okay,i'll just shut up and say it pixel,optimization i believe is the reason,that tick tock ads are not spending at,least right now,i think before we ran into issues such,as manual bidding um you just basically,switched it to lowest cost and all of,our problems went away well that doesn't,necessarily work every time anymore,and now i think the problem is more due,to simple pixel optimization which,honestly this really pisses me off and i,hate that i have to recommend this,solution to you guys but i have the,solution and it probably will work so,pay attention the reason i say i hate,this solution and i hate that i have to,recommend it to you is because you know,that as a part of my religion always,optimize for what you want to get we'll,get into this a little bit later there's,one more solution that we'll also talk,about here that is pretty funny um but,in this video i am going to recommend,you to optimize for something other than,purchases okay it's the only video where,i'll ever do this right it's against my,religion and it feels so illegal to even,recommend to optimize for add to carts,okay but we'll get into it in a minute,first i want to talk about one solution,that is also very stupid but i want to,put it out there so that you guys are,aware of it and i call it the,unexplainable okay so some campaigns for,whatever reason under god's given earth,okay the campaigns just take a day or,two to start spending now this could,mean whatever you want it to mean i,don't really know why this happens maybe,it just takes some time for the pixel to,get used to optimizing for whatever,you're optimizing for it should be,purchases right but then the question,comes up like most of the time and,honestly we have tested this,if you let your campaign just sit there,for a day or two,the chances of it actually spending are,pretty high and this could happen on day,one day two day three day four but the,question is is it worth you know waiting,two days just to see if your campaign is,gonna spend and my obvious answer is no,like that you shouldn't be sitting,around waiting to see if your ads are,going to spend you should be doing,things to fix the problem not waiting to,see if the problem fixes itself and to,be honest most of the time,at least sometimes the problem does fix,itself but don't just sit on your ass,and let your campaign sit there okay,because we have a real solution that you,can take action on right now that should,get your ads to spend in the next 24,hours maybe even 12 hours if you're,lucky so when we're talking about the,issues with a brand new tes
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