How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
Let's move on to the first section of tiktok ads aspect ratio
How to Resize Video for Any Social Media: TikTok, Instagram, YouTube, Facebook (Video Resizer)
How to Resize Video for Any Social Media: TikTok, Instagram, YouTube, Facebook (Video Resizer)
- In this video,,I'm going to show you how to resize video,for any social media platform,,then how to adjust the crop and layout,to your video's new aspect ratio,and then how to cut, trim, add text,,and add images to that video.,Now to get started,,head over to veed.io and
click on Upload Your Video.,If you don't already have a
video, you can click Record.,Otherwise click on Upload a file,,select the document
and then click on Open.,After that your video will now be imported,into Veed's video editor.,And the first thing we're going to do,is name our video project.,Now we can see that our
video is in the timeline.,And we can also see,that we have our video
on the video canvas,,and it has the 9:16 aspect ratio.,Let's take a look, if I click play,as you can see a quick
video of me skateboarding.,So to resize this video, it's very simple.,We just want to make sure,that we're in the settings
tab in the left toolbar,,and under the size menu,,we can click on this drop down menu.,And here we have a bunch of
different preset aspect ratios,for different social media platforms.,If I want to post this to
Instagram as a square post,,I can choose the square 1:1 aspect ratio.,If I want to change this video
and resize it for YouTube,so it has the 16:9 aspect ratio,,I select YouTube and change
it to the 16:9 aspect ratio.,As you can see in the drop down menu,,we've got a bunch more different ones,for different social media platforms.,Now I want to post this to Instagram,,so I'm gonna make it a square video,and then change it to
the 1:1 aspect ratio.,So I click square.,And as you can see, we
now have a square video,,which is the 1:1 aspect
ratio in the video canvas.,Now that you've resized it,,I'm gonna show you how you can adjust,the crop and layout of your video,,so it fits the square 1:1 aspect ratio.,It's very simple to do.,What I'm gonna do is click on my video,,and then these little handles
will appear on the side,,and I'm just gonna click
and drag to change it,,to fit the aspect ratio.,I can also resize it,by clicking on these dots in the corners,,make it be shape and size I
want, and I can also rotate it.,So if I want it to be a little
bit slanted just like so,,I can click and drag and do so.,To make things simple,
if I click on the video,,I can also go under the
transformation section,and just click Fill the
canvas, or Fit the canvas.,Now, if I only want to rotate,a specific section of the video,,all I have to do is cut out the section,that I want to apply that rotation to.,To do this,,place the play head in the timeline,where we want to make a cut,,click on split.,And then again, place the
play head in the second place,where we want to make the
cut, and click on split.,Now we have this middle clip,,we select it and we can
rotate this clip individually.,So now if you take a look and press play,,there is only a specific
section of our video,that has been rotated.,On top of this, we can also
do things such as add text.,To do so, we just click on the
text tab in the left toolbar,and now we can select a
preset layout of texts,or just click regular
text to add some text,,type in the text we want.,We can change the font, the
size, the color, and more.,And then we can also click and drag it,in the timeline to move it around,,and then click and drag the handles,on either extremity of the text,to change the timing and duration.,And then we can do the same
thing again with images.,And to add images,,we just have to click
Upload in the left toolbar,,select Upload image,
and repeat the process.,Once I'm happy with my
newly resized video,,all I have to do is click
on export in the top right.,And because I'm posting this to Instagram,,I'm gonna adjust my export settings.,Here, we have some preset export settings.,If I click in the dropdown menu,,I'm gonna scroll down
all the way to Instagram,,click on Instagram,,and this means that Veed will then use,Instagram's recommended
settings to render our video.,So when I upload it to Instagram,,it will keep as much quality as possible.,Then I just click on export.,Veed hen begins to render my video,,with the best settings for Instagram.,And once it's finished rendering,,I can download it as an MP4 video,,download it as a GIF,,I can go through and edit the video again,,or I can copy the link,and share it with friends straight away.,And that is how to resize video.,If you enjoyed this video
and you found it helpful,,please hit the like button.,And if you wanna see more
video editing tutorials,,please hit the subscribe button,and don't forget to hit
that notification bell.,Thanks for watching.
After seeing the first section, I believe you have a general understanding of tiktok ads aspect ratio
Continue the next second section about tiktok ads aspect ratio
Why you should stop shooting video in 16:9 aspect ratio
Why you should stop shooting video in 16:9 aspect ratio
i'm gonna open up this video with a,question,what do you struggle with the most as a,content creator in 2022 i'm gonna share,with you what i struggle with and maybe,you struggle with this i have to go and,make content for youtube which is,horizontal and then i gotta go make,additional content for tik tok and,instagram that is vertical and then when,i shoot something that's really amazing,that's horizontal i'm like oh let's turn,this into a tic toc or instagram then,when i go to crop it for vertical it,looks like trash like this would be an,example right now now i'm so zoomed in,on my face like what is even happening,where is he what is going on it's,because you don't have enough room to,crop and i also feel the looming anxiety,of trying to be everywhere all the time,for all of these platforms,so this year we started doing a lot of,skits and if you've watched any of the,most recent youtube videos you'll see,that there's actually a skit at the,beginning of that video that can also be,repurposed for instagram and tick tock,but the issue is that when we try to cut,the vertical content it just didn't look,good so we would have to shoot the skits,twice and sometimes we would get better,performances when it was horizontal then,we would get it vertical so it was kind,of annoying and we had to edit those,things two times there's twice as much,work so we can post on all the platforms,so then we came up with this brilliant,solution we're like you know what let's,shoot with two cameras one that's,shooting vertical another one that's,shooting horizontal and then we'll sync,them in post and then that's a quick,easy fix but it still required a lot of,data management and editing time and,then,praise the worlds and all the camera,gods,there was a solution now if you guys,don't know we shoot lumix now and i was,playing around with the menu system i,was like ooh this camera shoots,anamorphic i was like wait a second,anamorphic allows me to shoot 4x3 and,4x3 on the lumix s5 is 3320a by 24.96,and when you shoot 16x9 on that exact,same camera it's actually 3840 by 2160.,so yes you're losing a little bit of,that horizontal resolution but what,you're gaining in return is vertical,resolution which means that you have,more room for cropping in,post-production for social media in 2022,this is by far the best hack for,shooting i've ever come across in terms,of our workflow this is actually a game,changer and i don't like to like throw,that word around a lot oh this is a game,changing feature look it turns on no,this feature is so important for our,workflow having the ability to make,horizontal content that can easily be,vertical content is so important to our,brand and that's only the lumix s5 if,you're actually using the lumix gh6 it,allows you to shoot in 5.8 k anamorphic,4x3 which gives you the resolution of,5760x4320 that is so much room in,post-production that it gives you the,flexibility to create literally almost,any single export format that you want,for any social media now or in the,future so this is a skit that we just,posted on the last video where we used,this 4x3 workflow so here is the final,clip that we shot here it is in 4x3 and,now here's the cropping for 16 by nine,and now here is the cropping for nine by,sixteen and here's additional cropping,for four by five and one by one for any,other format that you need to create i,don't know who's making one by ones,anymore like it's definitely not 2018 on,instagram i know that we can complain,about having to be everywhere all the,time on all the different platforms but,you can't deny the importance of showing,up on all of those platforms if having,the ability to repurpose content means,that you get to show up more often,you're going to increase your chances of,growing an audience but most importantly,i think it's really easy to not get,motivated in this space when things,don't do well but if you have one video,clip and you're able to post that to all,the platforms there's a good chance that,you'll see success at least on one of,those platforms from that and that will,keep you motivated to keep creating i go,through this whole motivation boost all,the time for example that skit that you,just saw in this video when i posted,that to youtube it only got 5 000 views,but when i posted it to instagram and,tick tock within the first few hours i,got a total of 400 000 views that gets,me excited to keep creating more content,in the future if you guys want to play,around with the 4x3 files i will leave a,link in the description to the raw clip,so that you can make your own edits i,would love to see your take on the edit,of this skit ultimately at the end of,the day even if you don't repurpose your,work for tick-tock or instagram or,whatever you want to be doing at least,you have more space to crop in,post-production for example look i can,go up here i can go down here i have so,much room for cropping in post or,reframing in post and that is such a,valuable thing too so now that you've,
After seeing the second section, I believe you have a general understanding of tiktok ads aspect ratio
Continue the next third section about tiktok ads aspect ratio
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
After seeing the third section, I believe you have a general understanding of tiktok ads aspect ratio
Continue the next fourth section about tiktok ads aspect ratio
How to Create Vertical Videos with iMovie, Keynote, QuickTime for Mac
How to Create Vertical Videos with iMovie, Keynote, QuickTime for Mac
hey it's Mike and in this video I'm,going to show you how to edit great,quality vertical videos for your social,media channels using iMovie keynote and,QuickTime Player for the Mac if you want,to make a bigger impact with your social,media videos you should really be,considering making your videos more,native to the social media platforms,that you're uploading them to so for,example if you want to stand out on,mobile first social media platforms like,Instagram stories IG TV snapchat tik-tok,or byte then you should really consider,creating vertical or portrait videos,with a 9 by 16 aspect ratio vertical,videos just make better use of the space,on those platforms now recording,vertical video is easy enough using just,your smartphone but what do you do when,it comes to editing well there are a,number of mobile apps for editing,vertical video you can even use pro,level editing software like Adobe,Premiere Pro or Final Cut Pro 10 but in,this video I'm going to show you how to,create great quality vertical videos for,your social media using just iMovie,keynote and QuickTime Player free,applications that come with every Mac at,least at the time of this recording,let's jump in okay we're gonna start the,vertical video editing process on my Mac,here in iMovie now I'm running Mac OS,Catalina ten point fifteen point two and,iMovie ten point one point fourteen for,your reference and as you can see here,in the media browser I have a few video,clips I recorded these clips with my,iPhone in portrait orientation now if,you're wondering how I got these clips,into iMovie on my Mac I just airdrop,them from my iPhone onto my Mac and then,just drag and drop them into iMovie,alright to start editing I'm going to,drag this first clip here into the,timeline now looking at the preview,window you can see my video is there and,it's got the vertical orientation but,the orientation of my iMovie project the,preview window here is still landscape,or horizontal,which creates all this empty black space,in the frame these black bars around the,content now this is happening because,iMovie projects are locked to a,landscape or horizontal orientation you,can't change the dimensions of your,iMovie project like you can in Premiere,Pro or Final Cut Pro 10 so if the iMovie,project is locked into this horizontal,or landscape orientation how are we,going to make our final video vertical,for social media,well I'll show you how but before I get,to that step I'm gonna edit together my,video in the timeline here so I'm gonna,pause this screen recording and come,back when I'm done,alright I'm back and I've edited,together my video clips and I've added,some music as well let's just have a,quick look and a listen to this do you,want to make a bigger impact with the,videos that you're uploading to social,media,well consider making those videos more,native to the social media platforms,that you're uploading to do you want,your video to stand out on mobile first,platforms like Instagram stories IG TV,snapchat byte or tick tock well to,maximize the video experience on those,platforms you should be creating,vertical or portrait video with a 9 by,16 aspect ratio so I'm going to show you,how to do that I'm going to show you how,to take the vertical video that you've,shot with your smartphone and turn it,into a high quality edited vertical,video masterpiece using free software,that comes with every Mac let's jump in,alright I'm happy with this edit but I'd,like to add a couple of things I want to,add a lower third graphic to identify me,near the beginning of the video and I'd,also like to add a graphic over here,where I'm talking about the different,social media platforms that use vertical,video so to create both of those,graphics I'm going to jump over to Apple,keynote,okay so here we are in keynote,this is keynote nine point two point one,and to create the graphics for my,vertical video I'm going to create a new,project by going to the top menu and,selecting file new when it take the,default selection of wide orientation,with the black theme we're gonna change,this in a moment so I'll just go down,and select choose and our blank project,opens up I'm just gonna reduce the size,of the view by going up to the zoom,controls here and adjusting the view so,I can see my slide better and I'll just,get rid of this default text by,selecting on it and hitting the Delete,key alright the next thing I'm going to,do is change the orientation of my,keynote project from landscape or,horizontal to vertical so I'll just go,up to the top right menu of the keynote,interface and select document then I'll,go down to these slide size and from the,drop down menu I'll select custom slide,size and I get this dialog up here at,the top where I can change the,resolution of my project and my slides,so right now it's set to 1920 by 1080,which gives us the familiar landscape,orientation I'm going to reverse these,numbers,and then just hit okay and now my,project and slides are portrait or,verti
After seeing the fourth section, I believe you have a general understanding of tiktok ads aspect ratio
Continue the next fifth section about tiktok ads aspect ratio
How to make killer TikTok ads
How to make killer TikTok ads
- Hi, everyone. Haily here.,In today's Biteable tutorial,
we're looking at TikTok.,I'll give you some basic tips
on making TikTok content,,and more importantly,,some advice on how to pull
off cringe-free TikTok ads.,Finally, I'll show you,how to speed edit a TikTok
video from a template.,(upbeat music),In relative terms,,TikTok is the social
media baby on the block.,It was born in 2016,but has quickly taken over
the market for under 25s.,If you're a brand with a young audience,,you can't afford to ignore TikTok.,Before we jump into the tips,
let's talk TikTok content.,It's a unique breed, incredibly niche,,authentic, and often downright weird.,From sea shanties, Teletubby TikTok,,and the unnerving distorted
bass of "Deep Talk,",it's all there.,So shift out of a
traditional marketing mindset,and keep your ideas all on the table.,Some basic tips for
getting started on TikTok.,My first tip is to live
and breathe vertical.,TikTok is a mobile-first platform,,so all content must be created
in a 9:16 vertical format.,No ifs, ands, or buts.,If TikTok doesn't allow you to be creative,with the aspect ratio, that's okay.,That's the only restriction you'll have.,My second tip is include captions.,Even if there are only a
few words in your video,,closed caption it.,Not only does it improve accessibility,,but it's become standard
practice for most video content,as a lot of people watch
videos with the sound off.,I'll show you how to add
captions to your video,with the Biteable video maker,
so no excuses for this one.,My third tip is keep it moving.,Although you can upload
videos up to 60 seconds,,don't do it.,Aim for 15 seconds or shorter.,If your content is so extra,
it can't be contained,,break it into installments,and drip feed your audience the drama.,And finally, a pro tip,
take advantage of video ads.,Video ads are new-ish on TikTok,so the market is relatively untapped.,My advice is don't aim
to make a traditional ad.,Aim to make a good TikTok video.,Traditional ads will stand
out like a sore thumb,on a platform run by cynical
and discerning Gen Z-ers.,All right, now we'll show you
how easy it is to get it right,with the Biteable video maker.,So here I am logged in
to my Biteable account.,From here, I'm just going
to search for TikTok.,This will bring up all of the
TikTok templates that we have.,And if you want to preview
any of the templates,,you can just hold your mouse
over the video thumbnail,and you'll get to see a bit,about what that template looks like.,So I'm going to scroll up to the top,and pick this TikTok Clothing Ad template.,And then I'm going to click Edit.,This will launch the Biteable video maker.,And from here, I'll be able
to customize this template,and change the text so it suits
the sale that I'm hosting,,which is going to be for a
women's clothing boutique.,So I'm going to leave the
text and everything the same,on this first scene and jump
right into the second scene.,From there, I'm going to
replace this image of sneakers.,If you have images that
you wanted to upload,,you could do so on the left-hand side,,but I'm just going to use stock photos,and I'm just going to search for a dress.,Then I'll find the stock photo,that I want to have in my video,and simply click on it and it
will pop it into your video.,Then we're going to jump
into the next scene here.,And this text effect looks great,,so I'm going to leave that as is.,Hopping over to the next scene.,I'm going to change this
sale term to be 20% off,because that's the sale that I'm holding.,And then I'm going to, once again,,change this photo by
replacing the background,and just using stock images
available in Biteable.,This time, I'm going
to look for high heels.,And once I've found the image that I like,,like this blue one, I'll click on it,and it will pop into my video.,And we're going to jump right
into the last scene here,,and this is where I'm going
to leave my call to action,so visitors know if they
can use a promo code,,how they can claim the sale,,and where they can shop as well.,So I'm going to write
the discount code here.,And then I'm just going to
change the size of this font,so it fits a bit better on the page.,And I just stretch it out a little bit.,And I'm going to change
TIKTOK so it's in white font.,That way, it just stands
out a little bit more.,Then I'm going to
duplicate this scene here.,So to do that, I'm going
to click this up arrow,and then select Duplicate scene.,And in this final scene,,I'm going to change the
text and add my website,,which is mabelsboutique.com.,Now I'm going to change
the size and color of this,so it fits on the page better.,And I'm going to play around
with a few different sizes here,until I find one that looks the best.,It's a tiny bit small.,There we go. That's a bit better.,Now if you wanted to add
a different music track,,you'd simply click on this music note,in the bottom left corner.,We have over 80 different
tracks for you to choose from.,I'm going to leave the track
that came in the temp
After seeing the fifth section, I believe you have a general understanding of tiktok ads aspect ratio
Continue the next sixth section about tiktok ads aspect ratio
How To Run Tik Tok Ads | Over $1,000,000 In Revenue Made From Tik Tok
How To Run Tik Tok Ads | Over $1,000,000 In Revenue Made From Tik Tok
what is up you guys so today in this,video i wanted to give some quick,insight on how to run tick tock ads and,how to run tick tock ads effectively so,that you too can receive some amazing,results that business owners have been,making off the platform,now i have personally run about seven,thousand dollars,in tick tock ads and have delivered some,amazing returns off the platform for my,clients and for my own personal business,here's a quick example of some of the,videos that i've run and if you live in,any state from,pennsylvania down to alabama and up to,indiana,there's probably about a 90 chance that,you've seen my face before,solar energy you've heard of it before,from either a friend or you've most,likely seen it on a house in your,neighborhood or city and i'm pretty sure,that you've seen a sol rad like this one,at some point,so what's it all about why are so many,homeowners switching to this form of,power,could it because of panel durability,25-year warranties or just to go green,no people go sore because it saves money,and that's what we provide,clean renewable affordable solar energy,that will make you tens of thousands of,dollars,over the lifespan of your system our,process is unlike any other out there,and if you're interested in learning,more or just want to see if your home is,eligible,for solar energy then hit the button,below to find out,now i'm only showing you this so i can,validate that i have some knowledge of,what i'm talking about,and i haven't run like 300 on tick tock,and i'm trying to give you some advice,uh there's a clear pathway of results,that you can see,right here and of course like i said if,you're in some of those states you've,probably seen me before,let's go ahead and run into the first,question that you might have and that,would be,will my company benefit from advertising,on the tick tock platform,and the simple answer is maybe,okay maybe not so simple but the first,thing that you need to know is,who your target audience is and how good,is your funnel,there are other factors that play into,running ads on tiktok such as,audience size and area coverage but,first and foremost you always want to,make sure that you know your audience,and have a solid landing page,and funnel in place before launching any,type of ad on the platform for example,the amount of people on the tick tock,platform,is roughly about 680 million people,while the size of the people on facebook,platform is roughly 2.7 billion,this means that you have a much smaller,target audience to deliver your ads to,and a much smaller demographic to,deliver your ads to,the demographic targeting on tick tock,lacks what google and facebook,offer but they make up for it and ad,impressions,now if that doesn't make any sense to,you let me go ahead and explain it in,simple terms,facebook and google have so many people,on their platforms that you can target,your ads down to a,single woman that lives in paducah,kentucky who,is a manager of a company and enjoys,gardening,the ad cost is going to increase as you,niche down to that customer and if,you don't have compelling content you're,most likely going to be wasting your,money,whereas on tick tock you can spend fifty,dollars on an entire state of kentucky,and,ten thousand twenty thousand people will,see your ads within a 24 hour window,and yes you can only target states on,tick tock so unless you're covering a,large portion of the state,there's a good chance that you might be,wasting some of your ad spend on,customers,who would never buy your services now if,you're selling products then of course,that wouldn't be a problem because,if it's an e-commerce store you're more,than likely trying to reach as many,eyeballs as you can possibly get to,oh and real quick i know i'm not,covering how to set up the account and,that's only because that's very easy to,do and if you have set up any type of,business ad account before,it's pretty much identical to that open,the account connect your bank and then,install your pixel the only tip i would,give you is that if you're going to be,spending a lot of money,like thousands of dollars every week i,would start out with the manual payment,method,or you will more than likely get your,bank account flagged,because tick tock starts out with their,automatic payments at twenty dollars and,then moves you up from there each week,until your automatic payment is a,threshold of maybe about 640,all right back to the video so let's say,you're in a small city of california and,uh you own a plumbing business and,you're trying to target a population of,5 000 people your best bet is probably,spending your ad budget,on google or facebook now for audience,targeting there isn't a whole lot to,choose from,like facebook and google so tick tock,has like generalized categories,uh as long as you're you know targeting,down to you know general age,uh and gender then you most likely,should be okay,let's go ahead and focus on the actual,content you're going to be posting there,are
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Stop Wasting Money On Ads That Don't Work - Here is How To Create TikTok Ads That Convert
Stop Wasting Money On Ads That Don't Work - Here is How To Create TikTok Ads That Convert
so you want to create Tick Tock ads that,convert well you are in the right place,in today's video we're going to be going,over tools that you can use to find,inspiration to create ads proven,Frameworks that you can go through and,Implement and also best practices for,creating Tick Tock ads by the end of,today's video you will have everything,that you need to start creating High,converting Tick Tock as no matter what,your budget Niche or experience is and,for those who don't already have a tick,tock ads account created I encourage you,to check out the link down below you,will find a limited time deal I've,actually partnered with Tick Tock to,have a limited time deal for anybody who,is watching this video so be sure to,check that out now before we start,jumping into what does work for tick,tock ads I do want to quickly address,things that do not work so here are,things that do not work when it comes to,tick tock ads so the first thing is just,copying and pasting your Facebook ads or,ads from other platforms into Tick Tock,you can see this first brand right here,they essentially took their Facebook ad,and pasted it into Tick Tock and you can,see even the lettering is cut off almost,the format isn't correct and it very,much looks like an ad people on Tick,Tock they're they're used to seeing tick,tocks the ads that really convert look,like Tick Tock so that's a theme that,you're going to see throughout this,whole video the second mistake we see,here is not using vertical format AKA,having black bars on the top and bottom,of your ads this brand actually did,something kind of clever which you got,to give props to them but still yields,the same results as you see instead of,having the black bars they added this,little border of these bricks in this,little Christmas wreath here but still,it's still going to have lower,conversion rates it looks like an ad it,doesn't look native to the platform,people are going to scroll right past it,the third thing is over produced things,that look like very much commercials,inside of here you can see this has like,all this fancy text all these things,these confetti falling down it doesn't,look native to the platform again and,it's just not going to yield the same,results and the fourth one which is,probably very obvious is Tick Tock is a,video platform if you just take images,of your products and trying to scroll,them through you're not going to see,great results so those are four common,things to avoid when it comes to tick,tock ads and we're gonna be going over a,couple more throughout the video as well,but now let's actually talk about how to,create Tick Tock ads that work so real,quick this may sound really simple but,one thing I want you to always remember,when it comes to tick tock ads is,there's three parts to a tick tock ad,one you have the hook which is arguably,the most important part of the ad,because if people don't continue to,watch your video then none of Nothing,Else Matters third is you have the,information or the meat of the product,now when you are creating the,information about the product I want you,to keep in mind that your information,should fall into three buckets your,information about your product or,service should either be in the form of,entertainment education or inspiration,so when you're creating your Tick Tock,ads you need to have one if not all,three of these elements when it comes to,the actual product information so ask,yourself is this video entertaining,educational or inspirational or all,three that's a super bonus if you can,get all three of those but it needs to,have at least one of those elements and,then finally it is important at the end,of your tick tocks to have a CTA a call,to action and I'll explain exactly how,important this actually is a little bit,later in the video as well that's so,that's a basic framework that we just,all need to be on the same page so now,let's actually go over a few hooks that,you can use in your Tick Tock ads as you,can see here this is a very calm common,hook it's here is a simple hack to help,you blink here's a simple hack to help,you organize your tank tops here's a,simple hack on how to clean your car,here is a simple hack on how to change,your HVAC unit things like that this is,a very this can be used on pretty much,any Niche any service any product out,there next this one is a very good,formula to follow it's do you have a,problem with X here is a solution you,can see do you have a problem with,getting curly hair use surf spray AKA,our solution and then after result I,have curly hair this next Hook is one,that is actually very native to tick,tock and is kind of a trend if you will,it's called the don't buy this buy this,instead and you can see in this example,what the user does is saying don't buy,this microphone buy this microphone,instead because of XYZ reasons after,comparing the two this is very heavy,education play and is super effective,for bringing in conversions in sales and,another one that is ver
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