so Tick Tock has a pretty confusing way,that it goes about bidding and billing,this basically leads people to use the,wrong bidding goals and optimization,objectives and ultimately leads people,to wasting a lot more money than they,need to don't worry my name is Neil and,in this video I'm going to be breaking,down all of the different bidding,options that Tick Tock has available and,basically telling you what are the best,situations and when you should use each,now before we jump into the video I,would love if you could help the YouTube,algorithm by liking this video it really,would mean a lot to us it allows us to,continue putting out lots of educational,content about Tick Tock ads right here,on YouTube completely for free all right,what you need to know is that there are,four primary bidding methods on Tick,Tock in that you can further optimize,those bidding methods with three,specific bidding strategies don't worry,I'll explain all of them in detail let's,cover the four bidding methods to start,off with well the first one that you,have is CPM now if you've run ads on any,other platform you know what this is,cost per mile or cost per thousand,impressions essentially what this,bidding method is is the bid that you're,willing or the price that you're willing,to pay for a thousand Impressions on the,platform so you can essentially go to,tick tock and say hey Tick Tock I'm,essentially willing to pay twenty,dollars for you to show this ad and for,a thousand Impressions based on my,targeting options now you have to keep,in mind that this bidding method does,not have any optimization other than,what you pick in terms of your targeting,that means Tick Tock is basically just,going out there and trying to get as,many impressions for your budget as,possible and because there's no,optimization meaning tick tock's not,really going out to get conversions all,it cares about is Impressions and,because of this this bidding method is,pretty limited even in its use cases,this bidding method is actually only,available with one campaign objective,which is reach so the only time that I,recommend that you even use this bidding,method is if you are doing remarketing,campaigns and you're combining this,campaign with a region objective that's,probably the only time that I would even,mess around with it however as you will,find out in the rest of the video there,are a lot more cost effective bidding,methods that you should be employing,with your ad strategy hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video the second,bidding method that I want to cover is,ocpm now the name might be similar to,CPM however I want to make a distinction,ocpm or optimized CPM bidding is kind of,like CPM bidding but with a big caveat,so with ocpm your bid represents the,price that you're willing to pay for a,thousand Impressions with the caveat,that you're only targeting people that,are more likely to cause a conversion,event so yes you are being built on a,cost per thousand impression model,however the optimization here allows you,to actually go after a audience that is,most likely to convert so if again if,you have run campaigns on other,platforms think of this as tick tocks,version of a Target CPA campaign or a,conversions campaign now for most of you,that are running Tick Tock ads this is,going to be the default bidding method,for most of your campaign objectives,including conversions and for most of,you watching this what we recommend is,that you use this campaign objective if,you have a lot of account data and you,are seeing conversions come in because,the optimization will help you get a,cheaper cost per conversion the third,bidding method that I want to cover is,cpv now similar to say you YouTube ads,this is the cost per view bidding method,basically this is the price that you're,willing to pay for a single View and,what Tick Tock counts as a view is,longer than six seconds of a tick tock,reel however if your Tick Tock video is,less than 30 seconds long a view is,counted as if someone watches the entire,duration of that video so if your video,is say 20 seconds long a view is only,going to be counted if the person,watches all 20 seconds or if the person,watching your Tick Tock video interacts,with it whatever comes first either them,completing the number
Let's move on to the first section of tiktok ads bidding
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
how do you optimize your campaign,performance,how do you drive more engagement with,your ads to answer these questions,let's talk about the importance of,bidding,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information you need to,successfully launch,your campaigns on tock let's get started,today we will talk about bidding explore,why bidding matters,and examine some of the bidding methods,we use at tiktok,in a later video we will also talk about,the different bidding strategies you can,use,to further optimize your campaigns,whenever you create a campaign with tick,tock ads manager,you will select an optimization goal,essentially an action you want people to,take when they see your ad,do you want them to click your ad do you,want them to,buy something on your site do you want,them just to watch your ad,on tick tock ads manager your bid,represents what you,are willing to pay to achieve this,action or optimization goal,setting the right bid will have a huge,impact on campaign performance,and whether you achieve your business,goals,by selecting a bid type you are telling,tick-tock how you want tick-tock to,achieve your,optimization objective as you plan your,next campaign,think about bidding as a tool that you,can use,to set the pace of how tick-tock should,go about reaching your goal,on tick-tock ads manager we have three,main advertising objectives,namely awareness consideration,conversion,think of a clothing store named jacket,essentials in a busy market,close to an expressway as more and more,people,drive by the expressway they cross a few,billboards on their way,as the business owner of jacket,essentials you want to make sure that,jacket essentials,gets shown on at least one of the,billboards on the expressway,people are now able to see your ad on,the billboard as they drive by,this is solving for awareness as an,objective,as maximum people are allowed to see,your ad,let's assume out of the 100 people that,drive by your billboard,10 end up at your store to check out the,collection at jacket essentials,this is solving for consideration as an,objective,as these customers could potentially,make purchases,at your store out of these 10 customers,that landed in your store,three end up buying jackets from your,store,you've successfully solved for,conversion as an objective by making,sure that customers go ahead,and purchase your products bidding is,therefore,a way that helps put your business out,to potential customers,at every stage of the customer journey,advertising on tick tock ads manager,works in a similar,way let's say you want your ad for,jacket essentials to be shown to,maximum users on tick tock we will,select,reach as an objective under awareness,this will ensure that the system shows,your ad,to maximum users interested in seeing,your ad,since there will be other advertisers,bidding for the same ad placement,like in the case of the expressway,billboards you want to make sure that,your bid is competitive to be able to,win the auction,under a reach campaign the bidding,method used is,cost per milli or cpm this is the cost,in dollars you are willing to incur,for every 1 000 impressions of your ad,let's say you want to maximize users to,visit the website of your store,jacket essentials we will select traffic,as an objective,under consideration other options under,consideration,also include app installs and video,views,but since we want to boost traffic to,your website,we'll go ahead with traffic as an,objective,this will ensure that the system shows,your ad to maximum users who are likely,to click on your ad,under a traffic campaign the bidding,method used is cost per click,or cpc this is the cost in dollars you,are willing to incur,for every click you get on your ad that,can redirect the user to your website,let's say you want maximum users to not,only,visit your website for jacket essentials,but,also make a purchase from the catalog on,your website,we will select conversions as an,objective under conversion,this will ensure that the system shows,your ad to maximum users,who are likely to click on your ad visit,your website,and make a purchase under a conversion,campaign,the bidding method used is optimization,cost per milli,or ocpm this is the cost in dollars you,are willing to incur,for every conversion you get on your,website,you can also visit www ads,to know more about the various bidding,methods on tick-tock ads manager,we now know how to effectively use the,different bidding methods under each,advertising objective,and with that we have reached the end of,this episode,we're building this series to help you,better understand the platform,and make your campaigns more successful,that's it for today guys,happy tick-tocking i'll see you next,time,you
After seeing the first section, I believe you have a general understanding of tiktok ads bidding
Continue the next second section about tiktok ads bidding
Tik Tok Ads Value Optimization Strategy (NEW 2022)
Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
After seeing the second section, I believe you have a general understanding of tiktok ads bidding
Continue the next third section about tiktok ads bidding
Get FAST Cheap Sales TikTok Ads | Dropshipping 2022 TikTok Ads
Get FAST Cheap Sales TikTok Ads | Dropshipping 2022 TikTok Ads
so in this video i'm just going to take,you through these steps that i'm going,to use for this challenge to,get cheap conversions basically to try,and get cheap cost per purchases using,manual bidding on tick tock ads now if,you watch my previous videos you'll see,that we ran into some problems with the,ad account had to rebuild the ad account,in the funnel a little bit um and in,this video we're going to try and,relaunch some of the ads it's been a,while since i've run any out of this,account i went away for a week you can,see i've gone skiing,so now we're going to relaunch the ads,and we're going to see how things go,with this new campaign so this is a,manual bidding campaign and i only,recommend you do this if you are,medium too experienced with ads on any,platform,and you're willing to give this a bit of,a try the strategy here is basically,we're going to give tiktok enough,budgets to give us a good traffic but,we're going to bid really really low so,the idea is if we give them a high,budget,but a low bid will still get as a,percentage of that total budget it'll,only spend 10 20 per day but we'll still,get a good amount of spend and from that,good amount of purchase which means we,can make a good number of sales now on,this ad account and on this uh product,that we're running this is the same pet,product we're running before free plus,shipping uh we are getting some very,good cost per initiate checkouts on the,last test was about 70 cents cost per,checkout because we're getting a lot of,leads but we're not getting many,conversions so we need to try and get,conversions for a cheaper cost and i,think on this account 20 cpa is our,maximum at that point we're breaking,even so we want to be doing anywhere,below 15 cpa which means we'll be making,a 10 to 20 profit margin on some of,those sales,this is more more of just a test for,this account we'll see if this works if,this product doesn't work in the next,few days we'll turn it off and we'll try,something new so first of all this is,how we set up the campaign so it's just,a normal conversion campaign giving it a,name and we're setting the daily budget,limit on the campaign to 50 per day,you'll see why in a second,we then come to the ad set level or the,ad group level whatever you want to call,it uh giving it a name obviously that's,the the pixel um and we're going for the,tick tock which just takes off placement,i'm allowing people to comment because i,want to see what people's response is to,the product if people like the product,or if they don't like the product if,they don't like the product then we know,through the comments um you know you're,always going to get negative comments on,your ads but when it's a good product,you'll also see a lot of good comments,as well so it really depends on how,people are responding and we can only,get that data quickly if we allow people,to comment in the future when we're,scaling we'll probably turn that off,just because it's a lot to manage um but,to start off with it's a good shout out,good thing to do so we're going to come,down everything's the same as usual,we're targeting united states uh all age,ranges and then we're targeting the pet,category under the video so you can see,here watch to the end the videos we're,targeting pets in the last 15 people,who've watched in the last 15 days and,then we're putting our daily budget to 4,000 per day now that's why we put the,fifty dollar per day limit,on the campaign because what we're,telling uh titty talk is we have got,four thousand dollars to spend every,single day but we're only going to spend,that if you give us a good cost per,purchase we're only going to spend that,if our cost per purchase is below a,certain amount which we're going to set,up now,now the next thing i'm going to do is um,day parting and i'm going to make a,specific video after this one on day,parting,but just a quick run through this is set,to an american i think it's eastern time,zone is where i've set up this ad,account so we're going to run the ads,from,uh well,till about one in the morning,so you know some people will be awake,we're then going to run them from 6 30,in the morning to about nine in the,morning 10 in the morning so 6 30 to,9 30. wait let's do that again,and get rid of that so 6 30 to 9 30.,people will probably be going to work or,at work at this point some people will,obviously still be at home working from,home is going through tick tock at this,point but what i've noticed is,throughout the day from nine till four,nine till three no one's really buying,at all,so what we're gonna do is then set up,the ads to run from four o'clock until,midnight so this is the time of day,where people are purchasing the most you,can copy this you can use this or,whatever time you want typically this is,how i set up so,we'll go from six o'clock in the morning,to 9 30 then we'll go from 4 o'clock in,the afternoon to midnight and then,midnight up two in the morning,and that just means that we're only,sp
After seeing the third section, I believe you have a general understanding of tiktok ads bidding
Continue the next fourth section about tiktok ads bidding
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
This Strategy is Giving me $1 CPM's Using TIk Tok Ads (TRY NOW)
in this video i'm gonna break down,exactly how i'm getting one dollar cpms,on tick tock ads with shopify drop,shipping if you're new to this channel,we talk about of course tick tock ads,e-commerce drop shipping pretty much how,to make money online and use tick tock,ads for your business so if that's,something that you're interested in make,sure you hit the like button and,subscribe to the channel we also have a,ton of free training link below and a,brand new ad spy tool that should be,releasing within the next coming weeks,called spy talk it's how i found all my,winning products you can check that out,and be one of the first 100 people to,get access and a discount but let's get,straight into the video guys right,and you should be able to see my screen,here on this is a brand new ad account,uh we just spun this store up a few days,ago,and i'm gonna show you guys what i'm,doing inside my ad account to get these,really good results now be aware this is,all complete payment so that's what i'm,optimizing for and this is all in inside,one campaign to begin,and it's a brand new product right brand,new product brand new store and a lot of,the metrics actually are being tracked,as well for some reason on certain ad,accounts the tick tock pixel works and,on other accounts it's just terrible so,this one is under reporting heavily uh,don't worry i'm going to show you guys,the profits in it you know towards the,middle of the video if you can you know,let your squirrel brain go for a second,and actually hone in and lock in what,i'm about to tell you uh you'll be able,to understand and and use this for your,store so,yeah what we do is i'm a huge fan a huge,fan of cost caps now cost caps is a type,of bidding strategy on your tick tock,ads there's you know right now there's,cost caps,lowest cost and value optimization those,are three things that you can use inside,your tic toc ads manager at the moment,uh if you want to see a value,optimization strategy hit the like on,the video or comment below and if you,want to value one as well i'll make it,i'mma start making more videos like this,almost like live audits if you guys are,interested i'll show some love on this,video but basically we have a ton of aco,ad groups which is automated creative,optimization,with us as the location,broad as the targeting so broad,completely broad no targeting at all,nothing,ages 18 to 55 plus male and female and,like i said with that acl,what we like to do is we like to have,the budget super high so a 200 daily,starting budget for our acos and then,the bid i'm not going to really show you,the bid right here because it's a part,of what we're doing right now but just,know it's a bidding it's cost capper,using cost cap bidding with different uh,you know decimals at the ending so say,if you have a cost cap of,19,and 42 cents okay or 19.50 you can do,that so different types of bids that,we're going to be using,and i'm going to show you guys right now,kind of how we're getting these results,so you can see here 10 cent cpcs 82 cent,cpms,versus this is with a uh,the lowest cost ad group so this is the,lowest cost as optimization,21,you know 21 cents cbc and a 2 cpm,that's pretty much basing off of you,know lowest cost versus a cost cap here,and you can see this has eight,conversions and i said this before the,the uh the tracking is terrible on it,but basically the strategy is this,you scale through,big caps at different bids and you,duplicate those bids,so say if we have you see a ton of these,are the same ad groups but with,different creatives and different bids,so if we have this ad group right here,us broad 18 18 and 55 plus female aco,with,our you know date 7 14 22 these are,brand new ads at launch today and what's,different between about this campaign,and let's say you know this one right,here the 712 ads is it's a whole brand,new aco and what do i mean by this so,usually inside these acos will have,three to five,different you know ad creatives and,three,ad copies right three ad text now,on this day we have totally separate,creatives so three to five brand new,creatives in this aco,on the 712 right two days ago when i,launched this and then the 714 one,has totally different ad creatives but,with the same you know ad copies,so that's how you're going to be able to,scale so you basically for example if,this,campaign right here,was doing super well the 712 at a 17 bit,what we would do is obviously we want to,duplicate that,and you know keep raising the budget,that's something that we can do or we,can have more creatives so what i do is,i scale through creatives i'll duplicate,that same bid that 17 bid,with,brand new creatives and a brand new aco,campaign so i'll have you know new,creatives chopped up by a team,or i'll shoot them myself right you can,literally use your phone right here this,thing in your in my hand and iphone if,you have an android like i said i always,feel sorry for you because it's harder,to shoot content but you use your iphone,and
After seeing the fourth section, I believe you have a general understanding of tiktok ads bidding
Continue the next fifth section about tiktok ads bidding
TikTok Ads: Manual Bidding VS Lowest Cost | Drop Shipping
TikTok Ads: Manual Bidding VS Lowest Cost | Drop Shipping
what is going on guys nover here back,again with another video and right now,i'm traveling,i just came back from austin i am in,miami right now and i'm going back to,austin in a couple days,so sorry if the video quality is not as,good as it usually is but i just wanted,to come on here and answer a question,that a lot of you have asked,in my comment section over the past week,or so which is do you want to do lowest,cost when you're testing with tick tock,or do you want to do manual bidding,now i've released multiple video,trainings on how to run tick tock ads,and how to launch,your product tests in the best way and,primarily so far i've been talking about,manual bidding and the reason is because,it works very very well,when we first started running tick tock,ads and testing around with it and,messing with it,lowest cost wasn't even an option so the,way that we kind of optimized our,strategy was completely based around,manual bidding because we didn't have,any other choice,but recently tiktok released the lowest,cost option which is essentially,equivalent to like an automatic bidding,system where you don't need to set the,bid,and it will kind of like decide what the,bid should be for you and you know in,essence you won't have any spending,issues,but at the same time you don't have,control over the spend of your ad,account which to be honest,we don't really care about anyways as,long as it spends the money and brings,the results but around the same,time that tick tock release lowest cost,bidding we started seeing like a lot of,inconsistencies with spending,across you know different manual bidding,accounts which wasn't really that big of,an issue in the beginning,when we were just messing with it and,lowest cost wasn't an option it's almost,like once they introduced lowest cost it,just increased the minimum bid on like,every targeting option,and now it's like pretty difficult to,get your ads to spend if you're doing,manual bidding,so this is a little bit annoying and,it's part of the reason why i wanted to,make this video to talk about,you know should you be doing lowest cost,or should you be doing manual bid,so let's look at each option so the,primary way that we do,manual bidding is essentially with 20,budgets and a 19.99 bid,now a lot of people asked like why are,you doing a 1999 bid,and the answer to that question is,essentially you can only,bid up to your daily budget so our daily,budget was 20,that's kind of the minimum daily budget,so we figured that let's just set the,manual bid to like as high as we can,that way we run into as little spending,issues as possible,i mean obviously so far this method has,worked the best for myself and,clients but with the spending issues,starting to come up it's starting to get,like really really annoying,and it's not even like a consistent,spending issue that we can easily solve,it like varies per product it varies per,interest like i've seen different,interest spending and different,interests not spending,even varying per ad account like i've,even seen ad accounts where,manual bidding just won't spend no,matter what you do so obviously,manual bidding would be a much better,option and we'd probably be sticking,with it if you were able to bid higher,than your daily budget,but we don't want to do 100 daily,budgets for each ad set when we're,product testing,that's what kind of puts us in this,dilemma of like okay do we do manual,bidding and you know not spend half the,time or do we just do lowest cost,and that brings us to the question of,like if we do do lowest cost how's it,going to perform,are we still going to be able to see the,same results that we did with manual,bidding using lowest cost,so we we tested it out we recently,started running lowest cost i've talked,to a few friends that also run lowest,cost,and so far we've had zero spending,issues so it's almost like,the issues were being caused by the,manual bidding itself,i honestly don't really know why maybe,it's the way that their algorithm is set,up or the way that it was optimizing,it all comes down to how lowest cost,performs and the good news is we've been,finding winners with lowest cost like,lowest cost has been performing really,really well so far,for us and it kind of looks like we're,going to be moving in the direction,of only using lowest cost like just kind,of staying away from manual bidding,entirely and just relying on their auto,bid system,which is exactly what we were doing with,facebook and we made it work very very,well,so i'm pretty optimistic with how it's,going to work on tick tock,so i mean it was kind of unpromising at,first because,the results were like really,inconsistent it was like you know higher,cost per purchases if you compared it to,manual bidding,you know stuff like that but like as,we've been running it more i think,other variables come into play like your,store your product where,you can actually still pop winners just,fine so we are in fact seeing the same,success rates when testin
After seeing the fifth section, I believe you have a general understanding of tiktok ads bidding
Continue the next sixth section about tiktok ads bidding
How YOU Can Maximize Your TikTok Ad Spend | Utilizing Bid Caps Tutorial 2022
How YOU Can Maximize Your TikTok Ad Spend | Utilizing Bid Caps Tutorial 2022
what's good youtube today i'm going to,be showing you guys how to maximize your,return on ad spin by using bid caps and,tick tock so without any further ado,let's get into it,okay so i'm going to go ahead and show,you guys how we're going to get these uh,bit caps going so that we can limit the,ad spin that tick tock spins for us,so that we only spend money when we are,getting purchases,so,this is the ad account that i am using,for this store it is just a little one,product drop shipping store that i,started a couple days ago to test this,product,and i was doing lowest cost bid uh as,you can see on the first,around like three days or so and then i,uh switched to bid caps eventually and,i'm gonna go ahead and show you guys,what i do for bid caps and why they can,be so effective so let's go ahead and,get into this,campaign,okay so we have our bid caps campaign,here that we've set up,and we can go to ad group,and we can see that we have seven ad,sets here all open targeting and they,all have a budget of around 50 us,dollars a day,and the difference here is that we,actually have bids on here instead of,just lowest cost and you can see that,even though these are set at fifty,dollars daily uh they're not spending,anywhere near fifty dollars,uh we have zero dollars on this one uh,you know one penny on here and then,these three ones are at around 15 to 16,and if we scroll over we can see that we,only have one complete payment but it's,averaging a 16 cpa right now,and you might be thinking well the,overall ad account is 47 how is it,saving me money well basically what,bitcaps do,is it tells tiktok that i want to,acquire a purchase for no more than what,i'm setting this bid cop amount at and,tick tock will use that information it,will use your ads and it will only spend,when it thinks it can get a purchase for,that amount,that's pretty much the simplest way i,can explain it,so yeah if we come over here but it's,also kind of funny and tricky about it,because if you come here and we sort by,total cost,you can see that the ones that are,spending are complete payment bid 12,1250 and 12.75,but this complete payment is actually,higher it's 14 usd compared to these,three and it's not spending and that's,where it gets kind of interesting and,you have to test with tick-tock because,depending on your ad account it will,have its own bid cap thresholds in a way,and pretty much the best way to get your,ad account to spin with bitcaps is to,test a bunch of different numbers see,where you get some spins you were,you know some paint sticks and then,basically just test closer and closer,with all your bit caps,so what i initially did was i did 8 10,12 14,and i saw that there was some spin,around the 12 amount so then i did 1250,1275 and i got a little more spin and i,got one purchase from that uh the,cost or the revenue for this was around,40 usd so um,yeah not particularly well but the good,news is is if i were to just test this,with lowest cost it could have just,blown through the entire budget on all,these but instead it's limiting the,damage by only spending you know 16 for,all of these,because tick tock does think it can get,purchases but it um it's not super,confident that it can get a lot so,that's why it's just kind of slowly,spending and if we check one more thing,i can show you here in custom columns if,we go to page event,add to cart initiate checkout,and we can do row as well,okay,so if we scroll over we can see that on,these big cap,campaigns,they're getting a lot of initiated,checkouts which is a good sign,uh so,the this is basically tick tock gaining,this knowledge that okay we're getting,people to reach checkout they're adding,the cart we think that this ad set is,going to be able to achieve these big,cap markers given these kpis,um so like you can see this top one and,these are all targeting open targeting,but you can see this top one has uh six,initiated checkouts uh and already a,purchase and it's only spent sixteen,dollars which if you calculate that out,16 divided by six that's a two dollar,and sixty cents uh cost per initiate,checkout which is really really good,and uh so this ad set we could probably,try and,up the budget or up the bid slightly and,see if we could get a little more spend,out of it,this one has four initiated checkouts,which is a good sign,but this bottom one here,it is that uh the 12,bid cap it only has one initiated,checkout so this might be one that even,though they're all targeting the same,things you kind of want to see which ad,sets are performing the best in the bid,cap and then just up the budgets on,those or slightly change the bid caps,and using this strategy you can pretty,much uh,auto regulate what your spin will be on,tik tok and make sure that if you are,spending you're going to be making money,and making profit,and you're not just going to blow,through the entire budget in a day and,make make no money,so this is just a quick little video i,wanted to make on bid cap campaigns,hopeful
After seeing the sixth section, I believe you have a general understanding of tiktok ads bidding
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Tik Tok Ads Shopify Dropshipping Tutorial | 0 - $500k (Bidding)
Tik Tok Ads Shopify Dropshipping Tutorial | 0 - $500k (Bidding)
hey what's going on guys team ruff here,back with another video and in today's,video we're going to be going over,the best tick tock practices when it,comes to bidding,now if you're new to this channel i talk,about e-commerce digital marketing,tick-tock ads facebook ads mostly,shopify based,um advertising and you know creating of,the stores,but if you guys you know want to learn,more about that hit the like and,subscribe button because that shows to,me that you guys really enjoy the videos,and you want to see more content,like this so let's get straight into it,guys,um we have right this tick tock uh you,know bidding,best practices situation here and you,know what i've noticed over the past,couple of months running,tick-tock ads is that the bid is,extremely,sensitive so what i'm teaching you today,is going to be really important,knowing you know how to increase your,bid when to touch your bid and you know,everything of that nature,when it comes to just tick-tock bidding,in general,so guys let's look at this slide right,here so like i said the bit the tick,tock bit,is you know extremely extremely,sensitive,and you know a lot of times we have,problems with the ad group,not spending so if you're new to tick,tock the ad group is basically like an,ad set on facebook,so um you know you want to choose your,target cpa or what you know what is your,goal per purchase,usually i like to keep this between,15.25,also depends on you know what product,you're selling and the product price of,that,but for a good uh first bid you know 15,to 25,is a good starting point and say like,you know you set that 15,bit you set that 20 bid whatever you,know you choose to do,and you realize it just isn't spending,um and what i mean by isn't spending is,you gave it at least two or three days,and it didn't spend a dollar or two,but you should know also that tick tock,is very rangy when it comes to spend so,one day could spend 30 dollars another,day can only spend five dollars so,you have to let the algorithm you know,do its part and,you know be patient with the process,which i'm gonna talk about uh later on,as well,but say like you know didn't spend the,first couple days and you want to change,the bit,so for the first couple days try to stay,within 20 of your bid so if your bid is,20,increase it by four dollars and let it,go for,two to three days and see if it will,spend more and just give it time to,optimize,right and it's kind of like a you know,waiting game,and just being super patient when it,comes to you know testing the bids,and not like changing too many variables,at a time,because that's what i noticed when i,first started doing these ads is,i would change way too many things at,once and it would just be all over the,place so,guys you have to be super careful when,you're changing your bids um,and like i said if it's not spending at,the current bid right so,say we you know took it to twenty,dollars and,we raised the 24 bit right we kept in,that 20,range and if it's not spending at 24,after we raised it,um this is the time where you know i,kind of go,off of that 20 current bid meaning if,it's,say that new bid is now 24 we're gonna,duplicate that ad group,and you know up it by you know more than,twenty percent so you say you take it,from twenty four,dollars to 34 right and you know this,all depends on you,i usually raise at least 10 to 15 if,it's really not spending after the,you know initial change so guys just to,like give you a road map,right we launched our ad group had,a 20 bid right we let that run for two,to three days it didn't spend,next we raised that same ad group to 24,bid,and we waited you know another two days,it didn't spend,right now let's just duplicate that 24,you know bid ad group and raise it by 10,to 15 dollars so this they're two,separate and just let them both run,okay let them both run and,let tick tock's algorithm do its thing,you know,when it comes to this guys like like i,said like that the bit is just so,sensitive and it's always like you know,with the new pixel they put in pixel 2.0,um with the changing everything is you,know very i would say volatile at the,moment,and you just need to give it time to do,its thing but also like when you change,your bid higher and higher,you also have to change your budget,higher and higher so say if you took,that 24,bit and you raised to 34 your budget,now has to be above 34 dollars remember,if you've looked at my previous videos,on tick tock launching and tick tock,scaling,you know that you have to keep the bid,below the budget so if it's a 34 bid the,budget has to be 35,and above so guys just make sure you're,you know how you have your bids and your,budgets at a,good you know spot and guys like like i,keep talking about this right,patience right allowing the algorithm to,run and improve,don't be constantly changing your bids,like one day it's 35 the next day it's,55,you know the other the next day it's 25,right so give it time to do its thing,and have some patience um an
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