Best Low Budget TikTok Ads Strategy | Shopify 2022
hello everyone it's chase chapel here,and i'm going to be showing you exactly,how to recognize if your campaign is,performing or not on tick tock how to,set up a campaign and how to do it if,you have a low budget for testing so by,the end of this video not only will you,be able to learn how to set up tick tock,ads for 100 or less per day but be able,to truly understand exactly what,strategy works how to get actual,conversions from the get go and be able,to successfully identify winning,creative styles that actually convert so,without wasting any time today let's get,into the training,so with tick-tock ads during the testing,phase if you have under a hundred,dollars per day as a testing budget we,like to actually test three to five,audiences at most so that way you can,truly understand and identify if your,actual ads are going to convert and not,only that we like to actually have only,one or two tick-tock ad creatives for,those campaigns so that way they can,optimize effectively and distribute,budget to one or the other ads that are,actually converting better that way you,don't have to spend a lot of money,trying to figure everything out and you,can have earlier success without having,to spend a lot of money and in fact we,literally do this so many times that,most of our clients actually launch,their campaigns and start seeing,immediate results and in fact right here,what we're looking at is,a few audiences here and literally,within launching this campaign on the,26th within three days this campaign had,already gotten 19 conversions and was,averaging a 2.28 x row s now while that,roads might not sound a lot to you but,this is literally within three days of,launch on tick tock ads getting 19,conversions for less than 100 dollars,per day and immediately it was already,roi positive and very profitable and in,fact once we actually optimize this,campaign over time we're going to be,able to raise that overall return and ad,spend to a three to four to five x roads,and be able to get really consistent,results at scale so we're actually,creating our own budget for ourselves,through this campaign and you can see,here we have audience breakdowns where,we're using an actual open audience,which is just a wide open audience with,no actual targeting and we're allowing,the tiktok algorithm to identify who to,go after for us and then we have other,audiences that we're more specific and,actually guiding the algorithm by giving,it a little bit of data that i can test,with that way it can optimize and get,efficient results and we do that with,interest hashtag audiences where we're,targeting specific hashtags around,videos people are watching on tick tock,and then we have actual interest,categories where that could be you know,actual brands like target or walmart,where we're targeting actual retail,stores where you know other similar,products are located,and then we have another open audience,which is you know actually in a,different country and then we have,interest in hashtag audiences once again,so i'm gonna go ahead and break this,down for you so you can see exactly how,to get results because literally within,launch of this campaign we're paying,less than you know 20 cents an actual,click we're getting cpms for around two,dollars around a cpm and even launching,these actual campaigns and being able to,get conversions within the first three,days so let's actually go through how to,set this up so that way you can launch,this campaign for yourself all right,we're in a brand new ads manager and,what we're gonna do is we're gonna hit,create,and this is actually how you set up the,actual testing campaign and what you're,going to do is you're going to actually,choose conversions if you're optimizing,for purchases if you have an e-commerce,store if you set up the actual tick tock,pixel you're going to want to optimize,for ultimate conversion objective and if,that is purchases then you're going to,want to optimize for purchases so let's,go ahead and name our campaign and we,can name it conversions testing and this,is the conversions testing campaign,where you can literally spend less than,100 per day and start making your money,back immediately that way you can,recycle that cash to actually grow your,overall results and achieve success so,once we have our campaign here what,we're going to do is we're going to,choose placements we're going to choose,tick tock specifically because that's,what our video is optimizing for and,that's where the actual attention is,we're going to choose our location in,our case it's going to be united states,and we have an age limit 18 plus for us,so we're going to choose that age range,so what we're actually going to do is,we're going to choose a specific,audience in the interest initially,we're going to start with going after,the clothing space,men's clothing and then what we're going,to do is we're going to find another,audience in here it could be apparel,pair on clothing,we can choose streetwear where
Let's move on to the first section of tiktok ads budget
Best Low Budget TikTok Ads Strategy | Shopify 2022
Best Low Budget TikTok Ads Strategy | Shopify 2022
as you guys can see this specific,campaign spent,about 351 dollars he's getting cpa,around 10 which is pretty good cpc is 29,cents and he got 35 sales on this,specific campaign,what's up beautiful people it's nas here,thank you so much for coming back to my,youtube channel in this video i'm gonna,show you the absolute lowest budget,strategy that you could start uh testing,on tick tock ads so i get a lot of,questions what's your go-to uh method i,personally don't do lowest cost just,because i want to figure out if the,product is winning winning or not right,away i don't want to give it like crazy,amount of time but i know a lot of you,guys are on budget and you want to make,sure that you're not spending or wasting,a lot of money on ads i've talked to,people that spend thousands of dollars,on one or two products without getting,any results so this kind of clarifies,everything if you want to go absolute,lowest,way of finding a winning product keep,watching also i have all these,information that i'm going to talk about,and at google doc if you want me to give,it to you make sure you like this video,and comment down below what do you want,me to talk about on the next video once,this video gets 500 likes i'm gonna put,it in the bio down below so you have all,the information you can literally follow,it step by step and um you know uh set,it up set up your own ads and test your,own products for really really cheap all,right so let's get into it first of all,let's talk about setup setting up the ad,groups and all that stuff right so ad,group is very similar if you're coming,from facebook ad group is very similar,to adset and facebook platform ads that,are run on tick tock ads manager they,have three parts if you're new here i'm,gonna explain all those things uh we,have campaigns we have ad groups and,then we have ads a campaign can include,one or more ad groups after creating the,campaign you will need you will need to,set up your ad groups inside and then,you add your ads i'm gonna explain all,that stuff i just put it out there just,in case you guys are absolutely new and,you have no idea what tic toc ads are,i'm gonna explain everything all right,uh before we get started uh i'm gonna,i'm gonna kind of clarify this is just,testing with manual bidding it's a,little frustrating because it cannot,sometimes it doesn't spend your money,and you have to run the ads for multiple,days until you figure out if the product,is winning product or not but on a good,note uh it saves you a lot of money,because you're you're if you're not,running lowest cost when you're running,lowest cost it literally spends your,money real quick which i personally like,to do just because i like to test fast,um and find out if a product is winning,product or not it takes me literally a,couple hours to find out if a product is,a winning product or not but like i said,um not everybody comes in and they're,like oh i'm gonna spend thousands of,dollars on ads and this is the best way,to go about it the thing is when you do,manual betting you're technically,telling tick-tock i want you to get me,sales for the amount of bid like let's,say if you put your amount your target,uh cpa is 10 or your bid number is 10,you want tick-tock to get your sales for,under 10,if you can do that if the tick tock,platform is not able to give you cheap,sales it's not going to spend your money,that makes sense now that being said,that can also be frustrating for a lot,of people and just crazy because that's,that was the first method that i was,testing and i talked about it and i,would get so many messages about people,reaching out telling me that their ads,are not spending,it happens you know even with lowest,cost it happens but this is specifically,it can not not spend your money all,right now let's get into it let me tell,you exactly how i set up my campaigns my,ad groups and everything first of all if,you know me i like to test with three to,four creatives i don't like to just have,one creative i like to give the product,uh,the best chances of winning i even,sometimes test with 10 creatives and,then if you have a winning product maybe,two or three of those videos become a,winning uh creative,a lot of people believe in winning,products i believe in winning creatives,i know i say winning product but,technically you need the right creative,for the right product to become a,winning product,you know what i mean all right and i,like to create uh four to six ad groups,honestly i i personally do minimum six,but if you're just getting started and,it's confusing for you start with four i,like to do six sometimes i actually just,do 10 and then kind of play around with,a bit bit amount uh location i i do us,in canada sometimes i test these dip,separately i actually had a product i,never i used to test them separately in,the beginning but then i kind of stop,and get them together and now again i,test them separately because i noticed,some products actually sell much better,in canada an
After seeing the first section, I believe you have a general understanding of tiktok ads budget
Continue the next second section about tiktok ads budget
I Tried Shopify Dropshipping With A $50 TikTok Ad Budget
I Tried Shopify Dropshipping With A $50 TikTok Ad Budget
last night I was laying in bed and,listening to my nightly via has the ASMR,soundtracks and then out of nowhere,something hit me some of you guys that,watch my videos are wanting to start,Drop Shipping but you don't have a crazy,high starting budget and that's when I,decided I have to make a low budget,Shopify Drop Shipping challenge so today,I'm going to be building a Shopify Drop,Shipping Store and I'm giving myself a,starting budget of 50 and I'm gonna be,showing y'all exactly what I would do,step by step if I was actually in this,position and my starting budget was this,low but without further Ado let's get,right into it so when you're Building A,Drop Shipping Store the first thing that,you always want to do no matter your,starting budget you have to find your,product now there are paid options when,it comes to finer products but the way I,actually find my products no matter what,my budget is is I go over to tick tock,and I search up Tick Tock made me buy it,so on Tick Tock people will use this,hashtag and post videos of cool gadgets,or just normal products that they,recently bought that they've seen on,Tick Tock so what we're gonna do is take,advantage of this and this is how we're,gonna find our products but when we're,looking for a product there are a couple,of requirements that we have to look for,the first one and most importantly is,the product has the to have good wow,factor because if the product doesn't,make you say wow it won't make your,customers say wow and your customer,likely won't buy your product if they're,not wow to buy it the second thing is we,want our product to have at least a 20,profit margin so the third thing and the,most important thing for me is I look at,a product and I think what kind of,videos could I make with this product so,I sit there and brainstorm and think of,the kind of videos that I can make of,this product and if I can think of some,interesting and funny videos that would,likely perform well then I'll pick that,product because when you're running your,business marketing is by far the most,important thing and if I can't make,interesting videos to Market my products,no one's going to want to watch my,videos therefore no one's going to want,to click on my product and I won't make,any sales so that's one thing to keep in,mind that most people usually don't talk,about is when you're searching for,products think of what kind of,advertisements you could actually make,for your products so I've already found,my products in advance to making this,video and I've already ordered it and,it's already came in so the products I'm,going to be using in this video are,these sound controlled LED desk lights,so pretty much how they work is they,pick up sound and they react to whatever,sound it hears so the reason I picked,this product is because right off the,bat looking at the product I instantly,knew that I could make some entertaining,videos of this product of just the,product doing what it does picking up,sounds and having the lights react to,their sounds so now that we have our,product what we need to do now is go,ahead and sign up for Shopify so now I'm,going to build my store and I'm not,going to show you how everything I do,but I will show you all the important,things that I do alright so our Shopify,store has been built so let's go ahead,and have a look at it so as you can see,I went with kind of like a simple Black,and White theme I wasn't sure which way,I wanted to go about creating the office,debating on going with with either a,theme like this simple black and white,or going with the more neon color theme,but I think this fits the product pretty,good so as you can see I'm charging 30,for a two pack and forty dollars for a,four pack which if someone buys a two,pack it'll give us about a 20 profit,margin and if someone were to buy the,four pack it would give us a 25 profit,margin but I highly doubt anybody will,buy the four pack because forty dollars,is quite a bit of money for a product,like this and as always here is our,description and as you know how I always,format it a simple catchy sentence up,top and then below that a short,paragraph explain lining the product and,then a product photo or a gif of the,product in action and then below that,always give at least three or four,benefits and features and then for our,reviews as you know I always use the a,reviews app this app allows you to,manually add reviews as many as you want,for seven dollars a month but we do have,a three day free trial with this app so,I didn't spend any money on it so,there's our store it's pretty much how I,built all of my stores nice and simple,but now that our store is built what I'm,going to do now is start working on our,ads alright guys I just got done,recording the videos for The Tick Tock,ads and I'm actually going to be only,using one Tick Tock ad creative now I,know that may sound crazy but I am,coming here today to self-proclaim,myself as The Tick Tock ad King I feel,like I've mastered T
After seeing the second section, I believe you have a general understanding of tiktok ads budget
Continue the next third section about tiktok ads budget
Tutorial | How To Set A Budget For Your TikTok Ads | TikTok Ads Manager 101
Tutorial | How To Set A Budget For Your TikTok Ads | TikTok Ads Manager 101
how can you get a better return on your,marketing budget,and how can you control it we're going,to find out in today's video,hey guys welcome to the tick tock ads,manager 101 series,i'm peter and i'm going to be talking,about budgets,let's get started budget is the total,amount of money you are willing to spend,for running ads,while bidding is used for controlling,the cost per result,at the ad group level budgeting is used,to control the overall,cost for campaigns and ad groups a,budget is applied to the ad group as a,whole,it is not determined per ad you can set,budgets for both campaigns and,ad groups if you have an e-commerce,business with a variety of products,then each of these products can have,different ad groups,here you can allot the budget at an ad,group level,this way you can easily monitor the,amount you want to spend on each product,if you are an owner of a clothing line,trying to advertise a limited edition,product,and have a set promotional amount then,you can set a budget,at the campaign level this will ensure,that the campaign does not,exceed the set amount that you want to,spend on the clothing line,there are two types of budgets lifetime,budgets and daily budgets,the lifetime budget is the maximum,amount you are willing to spend on a,campaign or ad group,during the entire defined period you run,an ad,here the budget will be distributed,throughout the entire provided time,range,but the daily budget allocation might,fluctuate,the daily budget is the maximum you are,willing to spend on a campaign,or ad group per day lifetime and daily,budgets are set as,upper limits and the amount actually,spent during the delivery,period can be less than the budget,amount you specified,however the cost of your campaign or ad,group will never,exceed the budget you spent,a minimum budget is required when,setting both lifetime budgets and daily,budgets in order to ensure a continuous,delivery for your ad,campaign level minimum budget for,campaigns,both daily budgets and total budgets,must exceed,50 us dollars ad group level minimum,budget,for ad groups daily budgets must exceed,20 us dollars,lifetime budgets will be calculated as,the minimum daily budget,times scheduled days,now let's talk about delivery types your,choice of ad delivery method determines,the delivery speed of your ad,and the velocity of your budget spent,you may choose between the,standard or accelerated delivery types,within the,bidding and optimization section when,creating or editing an ad group,under standard delivery the budget will,be spent as evenly as possible within,the ad delivery period,this will help spread your budget across,a longer period of time,and avoid any leftover balance,for example if you run an ad for only,one day,most of your budget will be spent in the,evening if the volume of traffic is,higher than during the day,in other words the ad delivery frequency,corresponds,to the volume of traffic under,accelerated delivery,the budget will be spent based on,getting as many results as,quickly as possible for example if you,think running your ad in the evening,will produce better results than the,afternoon,you may schedule your delivery for,evening hours,and select accelerated delivery to,increase the exposure of your ads,let's say you set a daily budget of one,thousand dollars,with standard delivery the one thousand,dollars is spent according to the volume,of the traffic throughout the day,with accelerated delivery the one,thousand dollars is spent as quickly as,possible,every penny matters especially for small,businesses,we understand that ad budgets make up a,large portion of your marketing spend,and we want to help you best optimize,the spend on tick tock ads manager,here are some tips for getting started,for your campaign budget we suggest,leaving the budget open we suggest using,daily budget instead of lifetime budget,for your ad group budget,when selecting standard bid as your,bidding strategy,we suggest your initial budget should be,at least,20 times targeted cpa you can also refer,to the daily,average ad spend of your previous ad,groups within the same account,to get an idea of how much budget you,should set,tips for optimization when you are,running a conversion campaign,then select conversion as your,optimization goal,we highly recommend that you do not make,any targeting,bid or budget changes before it passes,the learning phase,for these types of ad groups achieving,50,conversions is the most significant,indicator of passing the learning phase,after passing the learning phase we,recommend that you keep your budget,within a,30 range of your previous budget and,your bid,within a 20 range of your previous bid,in order to allow your campaign time to,adjust we recommend that you allow,at least two days between making,targeting bid or,budget changes so that concludes this,section,i hope this video has helped you,understand how to set,your campaign budget a little bit better,stay tuned for more videos,happy tick-tocking i'
After seeing the third section, I believe you have a general understanding of tiktok ads budget
Continue the next fourth section about tiktok ads budget
[EASY] LOW BUDGET Shopify & TikTok Ads Strategy
[EASY] LOW BUDGET Shopify & TikTok Ads Strategy
the best way to have massive success on,Tick Tock with a low budget is to test,really good products and invest the time,and effort required to truly understand,what you're doing before you actually,start but there's another thing that you,can do that nobody knows about everybody,knows that if you get into Drop Shipping,with paid ads that you should have a,budget of at least two to three thousand,dollars so that you can test products,and scale once you find a winner but,what if you didn't or what if you had,the budget and you simply don't want to,waste it you want to make sure that,you're spending it in the best way,possible this strategy is going to give,you everything that you need to see,success with a smaller budget but not,only that it's also going to give you,everything that you need to see success,faster than somebody with a normal,budget number one do an insane amount of,product research the best way to see,success with a low budget is to invest a,ton of time into making sure that the,products you're testing are actually,good there are lots of typical Drop,Shipping products in the space where if,you test them you're just gonna be like,a thousand other people that are also,testing them like you and the only way,to know about these products is just to,see them over and over and over and once,you do see them over and over and over,you're going to be able to identify them,and know that they're not good products,to test this lowers your chances,drastically of testing trash products,and wasting money on products that you,shouldn't be testing one of the reasons,that I'm so good at selecting products,is because I have five to ten students,that send me their product lists every,single week for me to review so I see,tons of products and throughout my five,year career in Drop Shipping I probably,reviewed tens of thousands of products,in different product lists from students,clients va's that I've hired you know,all these different things so I've seen,a ridiculous amount of products and this,drastically helps because when I see,something new I can quickly identify it,as something new but I can also compare,it to all the other winning products,that I've seen which we'll talk a little,bit about later and determine if that,product is good or not seeing a,ridiculous amount of products and,ridiculous amount of tick tocks helps,also with your confidence quite a bit,it'll help you be able to identify,certain things that have worked in the,past and certain things that don't work,and when you do stumble upon something,new you can make your own judgment,coming from your own experience on,whether that product is something that,could potentially work does it have,similar quality traits does it have a,similar price point is the ad similar,enough is the problem it's solving,strong enough these are all things that,you're gonna start noticing the more,product research that you do number two,follow a proven method one of the,biggest killers of most of people's,budgets is simply just not knowing what,they're doing what I would recommend is,choose one source of information and use,that source of information for,everything and commit yourself to,following that person's method if you,want to follow my method by the way,they're pretty good they've made,hundreds of people successful if you,want to learn more links in the,description on how you can get more,information on what we do but a,beautiful thing happens when you,actually pick a method and choose to,stick with it you stop second guessing,yourself you stop second guess testing,if what you're doing is correct or if,you are doing something wrong I cannot,tell you the amount of people that DM me,like hey I tested this product and made,no sales what did I do wrong was it my,store was it my ads was it this and that,and in my eyes I'm just like shut up,like if you were following my strategy,you wouldn't be wondering if it was your,store or your ads because I have,detailed breakdowns of what you should,look for on your store and what you,should look for in your ads and how you,should be doing your product research so,if you're doing all these things and,you're still not seeing success you do,not need to second guess it chances are,the product that you tested just isn't a,winner and you can move on following a,proven method will also help you with,the next tip which is number three how,you can lower your testing costs by up,to 50 percent when testing products when,I'm actually testing products the two,biggest things that I spend money on is,the domain name and the ad spend I spend,around a hundred dollars per product,that I test so if you had a budget of,say a thousand dollars that would allow,you to test around 10 products if you,follow my strategies domains are about,fifteen dollars each if you're doing a,one product branded store which is,something that I recommend doing most of,the time and the ad strategy that I,follow is five ad groups by 25 per day I,just made a video on this you
After seeing the fourth section, I believe you have a general understanding of tiktok ads budget
Continue the next fifth section about tiktok ads budget
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
How Much Does A Successful TikTok Ad Campaign Cost ( + FAQs )
hello everyone welcome back to technic,force learning in this video i'll show,you how much do tick tock ads cough,let's get started,tick tock was relatively slow off the,block in implementing a formal,advertising program for this reason,brands had to find alternative ways to,advertise on tick tock this is one of,the reasons that influencer marketing,has thrived on the platform,tiktok started experimenting with,advertising in late 2018 although it,didn't take off until well into the,following year,there was much discussion in the early,days about the high cost of tick tock,ads it can cause brands to thousand,dollars to a hundred thousand dollars to,take over a popular tick tock channel,for instance the cost of a hashtag,challenge has a flat fee of a hundred,fifty thousand dollars for six days with,firms spending additional dollars on,promoting the challenge however,now that tick tock has introduced short,native video ads things are now much,more affordable for brands wishing to,advertise on tick tock tick,now has a formal ads program will it,cost you a fortune,it has taken a while for tick tock to,enter the ads market but they have now,set up their formal ads program it has,been slow gradual process however at,least this has meant that you don't have,intense competition to gain the,converted spots on tick tock unlike on,facebook and instagram where winning the,best advertising positioning can get,ruthless and,cutthroat,is tick-tock advertising suitable for,your business,tick-tock is rapidly growing in,popularity as a short video-sharing app,in fact there have been months when,tick-tock was the most downloaded,non-gaming app in both the apple and,android app stores it shouldn't be a,surprise that many brands want to be,part of the action they already have,active accounts on instagram facebook,twitter and linkedin as well as youtube,channel however,any tik-tok advertising or even running,a company tick tock account will depend,very much on the demographics of your,intended customer base the developers of,tick tock and its forerunner music,chose to create an app targeting under,18s,alright many tick tock fans have stayed,with the app as they have aged but it is,clear that the bulk of users are young,even now 41 of tech talks users are aged,between 16 to 24. indeed 66 percent of,tick tocks users are under 30. tick tock,also has a strong female sku,this probably doesn't surprise many as,it tends to reflect the typical,difference between the genders when it,comes to the content types tiktok made,its name as a form of virtual karaoke,a pastime that more females enjoy than,males so if your business targets young,women then you should seriously consider,advertising on tick tock as well as,setting up your own tick tock presence,if you sell products more suited to baby,boomers or generation x then you will,probably perform better on the platforms,where they spend their time next,tick-tock advertising can be expensive,compared to facebook and instagram,obviously some of tick-tocks best,best-known advertisers such as nike and,disney have deep pockets when it comes,to advertising they are highly unlikely,to quibble about costs unless there is a,vast difference it can seem more,expensive than the more familiar,facebook or instagram advertising,however ads on tick tock are still new,this means that tick tock can afford to,charge a premium rate for them knowing,that advertisers aren't going to abandon,tick tock to compete with their,competitors for prime facebook or,instagram advertising space tick tock,ads start at ten dollars per cpm or cost,per a thousand views,they require you to spend a minimum of,five hundred dollars on a campaign so,you aren't going to use formal tech talk,ads for a cheap and cheerful viral,marketing campaign now let's go to the,frequently asked questions first are,tick-tock ads worth it,the tick-tock ads platform makes it,worth it to create accessible and great,campaigns many brands especially smaller,businesses are not sure that advertising,on tick-tock is worth it especially,given the time it takes however it is,easy to set up campaigns create,authentic video content and keep track,of your analytics and data next can you,get paid for ads on tick tock you can,get paid an average of one cent to two,cents for every sponsored view on tick,tock according to a report in business,insider that means if your video gets a,hundred thousand views on tick tock you,get paid a thousand dollars for your ads,in sponsorship once you build a,following on tick tock you can pitch,yourself to brands to offer your,services next how much do tick talkers,get paid if you have a strong following,on tick tock it's easy to get paid tick,talkers with large followings and we're,talking about hundreds of thousands or,millions of followers can get paid,anywhere from two hundred dollars to,five thousand dollars each month the,amount will depend on the size of their,following if you don't have more than a,hundred thousand followers
After seeing the fifth section, I believe you have a general understanding of tiktok ads budget
Continue the next sixth section about tiktok ads budget
Best Low Budget TikTok Ads Testing Strategy
Best Low Budget TikTok Ads Testing Strategy
today i'm gonna teach you if your new ad,campaign or product is a winner for a,hundred dollars or less so starting off,with how i like to personally test my,products i always will spend at least a,hundred dollars one benjamin franklin is,enough to understand if your product is,a winner in my eyes how i actually end,up testing products is i'll go into,tiktok i have a conversion campaign and,i will have five ad groups each spending,twenty dollars a day so let me show you,the settings in one of these ad groups,so you can see exactly how to set it up,so as you saw we had conversions on our,campaign objective now you're gonna make,sure to select website i know they got,apps now which is great because you're,boys dropping an app soon i'll leave the,link down below but when we're scrolling,down we're gonna have our tick tock,pixel so make sure you select the one,that is for your store now once you do,that we're going to do complete payment,it's all about making money it's not,about add to carts we don't care about,no god dang ads of cards we don't want,to attract these window shoppers that,are wasting your time and wasting your,money so when we scroll down user,comment i do leave off i know they're,going to give you this little warning if,you're selling something that you know,is going to get a lot of engagement then,sure go for it i sold some party,equipment that i know for instance it's,going to work really well if i leave on,user comment now for locations i know,some people do united states and canada,i prefer united states i've seen better,results there people just tend to have,more money and in the united states,we're dumber we're more impulsive we,like to make decisions on ads we just,see instantly because we're like damn i,got so much money i'm just raking it in,right now with crypto and everything,going on my nft collection boomed so,yeah i can throw 30 and whatever you're,selling scrolling down for gender and,age i typically like to leave this broad,the only thing i'll change depending on,the product is the age i never will mark,it to 13 to 17 because they just don't,have disposable income you know these,people are in high school,yeah it's just not great so if your,product is though specifically for a,gender like male or female definitely,specified by that now when i'm scrolling,down a lot of times when it comes to my,interest i will have one ad group that,has no interest whatsoever and i've seen,that perform very very well now i also,do still like to test interest i know,some people are just totally going away,from that but based on the product that,i'm selling i do like to do two,interests so one main interest right,here and then i like to add a behavior,so if i'm selling this standing weed,plant remover right here as you can see,you just simply pop twist and get rid of,those intruders from your garden in,instance if i'm doing that i will,probably have something along appliances,or household products let's see if,there's anything for outdoors so we got,cleaning supplies we got laundries,cleaning,i think this could definitely go under,appliances or household products home,appliances,it's tough it really is tough i think in,this instance i would just go with,household products now when it comes to,behaviors we're not going to get an,exact interest but people that are,interested in keeping their garden tidy,i'm sure are very interested in nature,so those would be the two interests i go,with now scrolling down,daily budget i always do 20 bucks now if,it's not spending then you can,definitely increase your bid now when it,comes to day parting i leave this on all,day conversion lowest cost and then when,it comes to setting up ads i will always,have around two to three ads that i make,for every single product so when you set,that all up you'll have your five ad,groups as you can see right here one of,them has no interest whatsoever which is,why it's no detail and i'm editing my,home appliances and lifestyle ones so,the only difference is that we change,that behavior interest so as you can see,right here everything is the same,settings only difference is that we have,the lifestyle so that's what i would,recommend for making those changes to,the other ad groups now if you have a,little bit more money what i would,recommend doing is split testing a day,party campaign versus an all-day,campaign now when you're setting up the,all-day campaign you're doing the same,exact thing that i just taught you so,let's see that short-term memory,recollection now i know you're not a,goldfish with a seven second memory span,but if you need a little refresher again,it's the same settings that i'm showing,right here where we have our interest,you know all again for ages you want to,make sure to exclude those good deemed,teenagers but when we scroll on down,again same thing daily budget it's going,to be 20 targeting expansion you can,leave that off i wouldn't worry about,devices so the only way to know hey is,this an all day versus
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I SPENT $250 BUDGET on TikTok Ads (Realistic Results) | Jandy Cerezo
I SPENT $250 BUDGET on TikTok Ads (Realistic Results) | Jandy Cerezo
so i was scrolling through my phone on,facebook the other day and i saw this,eye-catching ad so i thought hey this is,a cool product i went on it and had a,look it was a pretty simple drop,shipping website and i thought hey why,don't i test this product i've been,testing products since 2018 and if you,haven't watched my videos i suggest you,go ahead and do that but anyway i've,always done facebook ads whenever i test,my product so this time i set a,challenge for myself first of all i'm,gonna be testing this on tech talk ads,and using only 250 dollars i'm going to,be sharing my realistic results by,spending 250 on tech talk ads so i,always do little research on products,such as the competition and also the,feedbacks and reviews from customers,this will gauge me if it's a product,that i can test to the market and the,consumers would love it at the same time,i'm gonna be showing you guys how i,tested this product how i sourced the ad,and my campaign setup on tech talk as,well this is gonna be a pretty,interesting challenge i've never scaled,the product on tech talk as before but,this time you know i'm gonna show you,guys step by step on how i would test a,product on tech talk with a 250 dollar,budget if you don't know who i am my,name is jandy serezo i'm a full-time,e-commerce owner an investor and most,importantly a dad i drop weekly videos,on online investing finance and also,e-commerce and drop shipping let's get,started now let's start with how and why,i chose this product so here on the,screen you can see that when i clicked,on the website it's a pretty subpar,website and you can tell from the get-go,that this is a hundred percent a,dropshipper from china most likely an,aliexpress supplier the reason being is,i've been doing this for a few years now,and i can tell straight away if someone,has put some efforts in it most of these,chinese dropshippers have the same,layout and it's pretty messy hence why i,wanted to create something that is,simplified and also clean website so the,product is the elf ear cuff and,this is a more generalized product hence,why it might work really well on on tech,talk that was my first initial thought,of,testing this product with tiktok ads,it's obviously targeting mainly a woman,which we're gonna go ahead and expand on,that once we start setting up our,campaign and also it's on the lower aov,side again most of the winning products,that i see on tech talk are generally,lower prices because the demographics,are a lot younger and obviously they,don't have as much spending power as,people that you would see on facebook so,i went ahead and went to aliexpress,searched the the product i saw the,product and surprisingly it's really,cheap it's only three dollars and added,1.50 to ship that product out so it,comes about five dollars for the single,product to be shipped out to a customer,which is pretty awesome as well i saw,the feedback as well on aliexpress it's,pretty decent so i thought hey this is a,product that is definitely worth testing,and i'm gonna be creating a content,about it which is this video so the same,day i designed the store the first thing,that i always do is pick a domain name,and then create a logo about it i came,up with boho chains as the brand name,and the reason for that is i wanted to,create a niche store so in the future i,can test other products as well this is,obviously in the jewelry,niche so i added a few other products in,there as well as this,elf ear cuff that we're going to be,testing on tiktok obviously using,shopify and using the dawn theme and it,came out pretty nicely as you can see on,the screen it's a simple website and i,didn't want to put too much fluff in it,i just really wanted to test this,product but at the same time just adding,some key elements in there for a higher,conversion rate such as adding reviews,as well so that's what i did added some,review app added some reviews from,aliexpress and then i went ahead and,published the store so again i wanted to,create something simplified in a clean,website compared to the other drop,shipping store that we just saw and the,outcome was pretty pretty nice it took,me about three hours to create the logo,to publish the store and also do all of,the product description and stuff all,right so this is it,bungholechains.com i simply created a,website using the dawn theme on shopify,and it took about three hours to publish,the whole store that's from creating the,logo uh attaching the domains in there,updating the product description and,stuff and this is what we came up with,it's pretty simple and simplified,compared to the drop shipping store that,we saw earlier so let's have a look at,the product that we're going to be,testing on textile pads this is a niche,store and i wanted to do this because i,want to test other products on the same,niche which is jewelry or accessories,hence why it's a more generalized brand,name so this is it here we got the,product in here hd photo which we like,we priced it at 2
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