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How to Advertise Tobacco Products, CBD Products, Alcohol, and Other Restricted Products Online

Best money maker here will be content marketing ,partnerships influencers and traditional or offline media.,Hello everybody welcome to Surge. This week, we will talk about how to market tobacco products ,and restricted products online. Now we get some requests on this, Joe, but lately we've been ,getting a lot of requests because everybody's remote. Everybody's trying to go a 100% ,digital. We've been talking about this for weeks now. If I sell any kind of tobacco products ,or restricted products, how can I advertise online? Because Facebook will not allow it. ,Google AdWords will not allow it. Most marketplaces will not allow, what's my option?,Yeah. And it's very difficult. And we mention tobacco, but you have CBD, ,hemp products, cannabis, firearms. There's a huge list ,of adult sexual enhancement products. There's a huge list of restricted categories in facial.,Which one was the last one?,Sexual enhancement products.,That's the cameraman's one's most favorite category.,Oh perfect. This is one way you could do it is word of mouth advertising, just like this. ,A friend telling a friend. But you can't rely on word of mouth. And unfortunately, you have really ,just two options. It's SEO and content marketing. Making sure that when somebody is searching for a ,product like yours, you are visible organically on Google and you do that through an effective ,SEO strategy. That is content on a monthly basis, implemented on your site that's targeted for these ,specific keywords. Back links to reinforce these pages. Using anchor text to reinforce ,those specific keywords. And again, there's an extensive strategy behind it. However, that's ,really your primary channel at this moment in time. And then I would say that your secondary is ,influencer marketing. Again, the only tough part about influencer marketing is the attribution. ,How really do you know if they're driving these sales to your site? But at the end of the day, ,because you're limited, it's still an avenue that I would say it's worth testing the waters with.,And I would add two more to that list. Joe talked about the first two, the third one I think is ,through partnerships. There are blogging sites out there, comparison sites out there that you could ,go out and you could just search for something and there are a ton of websites that compare products ,or compare different companies and businesses. You could go out there and sponsor them. You ,could rent their email lists. That's number three. And four is a little questionable. We've done it ,before, but we've done it very carefully and very nicely is there is such a thing called ,bridge pages when you're advertising on Google. And when you're advertising on ,AdRoll or Facebook or Instagram or TikTok and a bridge page, talk to us about bridge pages.,A bridge page is a page that's created to kind of bridge your customers on these platforms that ,you're trying to advertise on with your website. However, it does not associate itself with your ,website. For the most part, if your brand has already been established, if your website ,is already established, you're already on let's say Facebook's no fly list when it comes to ,running ads. But now when you're introducing a brand new website, a landing page with a new URL, ,new brand name, again, it's going to take time before Facebook goes and recognizes that it's not ,a product that they should be promoting or it falls inside that restricted category ,and then it gets taken down. And then you just repeat the process as many times as you want.,Well but I'll give you a good example about that. Let's say that your website sells CBD ,products for pets. Anything with CBD is going to be challenging on Facebook and on Google to get ,your ads approved. What you could do is you could say calmpets.com. You get that domain, ,you slap a WordPress template there, and you say, "We give tips ,on how to calm your pets." And then you would go put a landing page there and you would create a ,new business manager and a new Facebook account. And you say, "Well, I am calmpets.com now. I teach ,people how to calm their pets." Some of those options, again, you can train your pet, you can ,have your pet listen to classical music. You can have your pet, you can change the diet of ,your pet. And CBD is one of those options, but you don't actually mention that on the website.,When you do a landing page, what you can do is you take somebody's email and you say, "Top 10 ,secrets to calm your pet." They will come in, they will enter their email. All Facebook sees or all ,Google sees is this website about calming pets. But then when you start dripping emails to them, ,which Facebook doesn't see, Google doesn't see, guess what the first suggestion is? It's CBD.,Yeah, that's another approach. And I like that approach better because that's actually ,going to last. There's no reason for Facebook to

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Affiliate Marketing + TikTok Ads Is Too Easy To Fail? (MUST WATCH)

hey everyone chad here so today is an,exciting day because i'm gonna be,showing you a brand new method you can,use to make sales with affiliate,marketing now if you're in this space,i'm sure you've been told a million,times that posting tick tock videos is,the absolute best way to get traffic and,make sales and i do agree with that it's,one of the best ways to start getting,traffic for completely free but what if,instead of having to post a new tick,tock video every single day to get,traffic you can make one really good,tick tock video or have someone else,make it for you and run it as an ad for,weeks if not months while it brings you,in passive commissions every single day,like this so that's exactly what we're,gonna be doing in this video so i'm,super excited to test this method out,for you guys so without further ado,let's dive straight into it all right so,what we're going to be doing today is,we're going to be combining tick-tock,ads with affiliate marketing now for,this method we're going to be using a,very specific type of tick-tock ads and,this is going to be called tick-tock,spark ads now if you don't know what,spark ads are they're basically taking,one of your tick tock videos and turning,it into an ad so it has a super organic,feel to it and it's really not made to,look like an ad so what we're gonna do,in this video is i'm gonna show you all,the steps i'm gonna set everything up go,inside of my computer so you guys can,see exactly what to do and i'm actually,going to launch a real campaign so you,guys can see the actual results in a few,weeks from now all right so the first,step of this is you need some type of,video ad that you're going to run with,some kind of product that's going to be,linked to it right so obviously you guys,are affiliates watching this video,you're doing affiliate marketing what,product are you going to promote and how,can you make a tick tock video or find,another person's tic talk video that's,going to be a good video to promote that,product now tick tock actually has a,saying for their ad creators it's,basically says you know don't try to,create ads create tick tocks because the,secret to advertising is not to be,annoying and just sell and you know try,to get them to buy right away it's to,provide some kind of value in the ad,make it entertaining right everyone on,tiktok is there for entertainment maybe,to learn some stuff right so make the ad,like that so the best approach to this,is go on your tick tock account see what,video did best right go to the most,viewed video on your tiktok account and,honestly just use that and you just have,to make sure it has some kind of call to,action at the end so maybe you can,remake that video if you don't have a,call to action but anyways i'm going to,share my screen here and you can see,this is one of my accounts right it's a,work from homegirl account now basically,what i do is i pay a freelancer to,create all these tick tock videos for me,so this is another option you can use if,you don't have a tick tock account or,you don't want to create tick tock,videos yourself you can actually go on,fiverr type in tick tock video and,there's a bunch of freelancers that will,make your tick tock ads your tick tock,videos for you and they'll basically you,know do whatever you want on the video,so,um anyways this is the account here and,as you can see we've we have a decent,amount of videos on here we have a,decent amount of views and followers so,what i'm going to use is i'm going to,find a video that i want to use for this,ad so for example i'm going to click on,this video right here and as you can see,the hook of this video is the easiest,and highest paid online jobs and,basically,during this ad we're not selling the,product right away we're going to,provide some value to them right we're,going to hook them in,so anyways she kind of walks through you,know the different ways to you know,basically just earn an income online so,she has freelance writing right all,these different ways and then as you can,see the very end the call to action,is click the link in my bible to learn,the best work from home jobs and yes you,guessed it the product we're promoting,is a work from home jobs product right,it takes them to a quiz funnel that's my,affiliate link and that funnel,eventually goes to sell them a product,where we actually make a commission if,they buy so i think this is a good video,it has a good amount of engagement has a,good amount of views good amount of,shares so i think this would be a good,video to actually use as our ad for this,so once you find a good video you want,to use for your ad you know you,basically just want to make sure it's,already done good in organic right so i,can see this video has already gotten 51,000 views just from organic so if i run,it as an app it's probably going to do,well on there too and the second thing,is you just want to make sure it has,some kind of call to action for whatever,product you're promoting all righ

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TikTok Marketing for Cannabis, it can be done!

okay,we're excited too michael,let's give it a few moments for everyone,to log in here,this,all right well happy thursday everyone,and welcome to the media gel podcast,where we cover the latest marketing,trends and strategies that are most,effective in growing your cannabis,dispensary delivery service or brand,mediagel connects brands and retailers,with cannabis consumers through our ad,network of mainstream publishers,mobile apps games and tv,we help cannabis companies advertise,advertise through paid search seo and,programmatic display advertising to,drive,awareness foot traffic and e-commerce,sales,i'm your host guillermo bravo and today,we'll be discussing tick tock marketing,for cannabis,i'm super excited to introduce elizabeth,udell with friends of friends agency to,today's podcast,elizabeth has been a social media,manager for 10 years in a ton of,different industries including cannabis,entertainment,food solar and e-commerce,for the last two years she's taught,content marketing and social media,management at san diego state university,to help people navigate the digital,landscape,welcome to the show elizabeth,hey everyone,so happy to be here thank you so much,for having me,yeah happy to have you excited to learn,about tick tock and how businesses can,leverage it for,um you know for growing their,exposure,um before we embark on our tick tock and,reels journey today i wanted to touch,base on my philosophies for social media,and cannabis businesses,there's no doubt that it's difficult to,promote cannabis brands and retail shops,on social right accounts get shut down,sometimes for no you know real missteps,and we know paid social is not an option,yet,but that doesn't mean that there's no,value for your cannabis business on,these platforms,so today we're going to walk through you,know video strategies on tick tock with,elizabeth with the focus on engagement,and connection with your audiences you,know it's all about building trust and,relationships while having fun,yeah so you'll see some excellent,examples and results uh you know as we,walk through some of the canvas,industry's most successful tick tock,accounts,you know social media can be viewed as a,marketing channel that,shapes and influences the customer,experience and deepens relationships,with your audiences which in turn you,know helps the power of performance for,your business,uh a strong ban brand identity can bring,in customers it is impactful to your,business and it drives intangible assets,like brand equity on your balance sheet,so we had a lot to cover today elizabeth,well let's start from the top you tell,me tell me a little bit about your,background in marketing and what drew,you to the cannabis industry,oh yeah,a lot to cover um hey everyone,um,so,i have been out in l.a for eight years i,came here to work in music live events,so i worked with insomniac,and,i was always a consumer you know so i,was doing like social media for all,these brands under insomniac but i was,also living in la i was a medical,patient,and i saw the potential of marketing to,like some degree with these dispensaries,and i would go to all these shops and,i'd be like hey,let me do your instagram for a hundred,bucks a week you know because my mind,i'm like well if i get ten you know a,thousand you know,um,and it just like wasn't happening you,know like marketing wasn't a thing this,is 2015 2016. um it get rated tomorrow,they don't know where the money's going,they just didn't see the appeal so i,linked up with a distro and um an agency,that serviced a lot of different states,like one of them was maine's like that,was really cool back then to kind of,learn what other states were doing,um,and i would do this like,um,social media campaigns like to like as,much as i could to like,you know like i said at the time it was,just like really hard um but then in,2018 when we flipped,i immediately joined med men um because,they were,doing everything i wanted to do we had,billboards we had ad campaigns and i,went to school for marketing i was ready,to just take it to the next level so i,went and i started their social media,and it was just it was insane we were,creating so much content we were,spending so much money,um,but,i felt like it was a boot camp i came in,doing social i left doing all web,digital influencers you know we launched,a magazine,so since then i've just been at so many,different brands,just helping out because,all cannabis companies kind of know by,now what kind of marketing to do,so it's just all about helping out,injecting that wisdom,um and it's just been incredible,and that's really what drew me to,cannabis just being able to do all the,marketing that i know how to do and,taking it to this industry that i'm,really passionate about and in the,meantime,really,become a better marketer because you,have to learn all these organic channels,um and tick tock is one of them,yeah yeah i mean we know the charitables,with cannabis right it's,yeah we talked about it uh your

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Can you advertise CBD on Facebook? CBD Advertising in 2022

there's one question that every cbd,marketer has asked at some point can you,advertise cbd on facebook,here's the truth,yes you can advertise cbd on facebook in,fact we work with dozens of cbd,companies who successfully advertise,their products on facebook and i've,personally run cbd ads for my own brands,as well,let's dive into facebook's ad policies,for cbd review some best practices for,getting your own cbd ads approved and,look at some real world examples of cbd,ads being run on facebook today,although you can advertise cbd on the,platform there's no specific facebook,policy regarding cbd ads that's publicly,available,but facebook does have internal policies,in place for cbd ads they've even,commented on these policies in the past,back in 2019 a facebook spokesperson,stated in an email that while they don't,allow cbd or ingestible hemp to be,promoted ads for topical hemp are,permitted,flash forward to 2022 and we can see,clear examples of companies advertising,cbd on facebook,confirming their policies continue to,evolve over time,but more on that later,facebook's ad policy for cbd can be,summed up in three guidelines,first your ad creative cannot feature,ingestible cbd products,this means gummies candies and other,edible cbd products cannot be featured,in your ad images or videos,second,your ad copy cannot explicitly mention,cbd or other related terms like cannabis,or cannabinoid,we'll discuss some creative ways to work,around this shortly,and finally your landing page cannot,feature any ingestible cbd products so,no sending traffic to a product page for,cbd gummies or chocolates,simply put your ads cannot mention cbd,show cbd products or link to a landing,page with ingestible cbd products for,sale,of course you'll find brands outright,violating these guidelines while still,getting their ads approved,but it's only a matter of time before,facebook notices and takes action,oftentimes the risk is not worth it,even if you follow facebook's guidelines,there's no guarantee your ad will be,approved not only do you risk getting,your ads disapproved but facebook is,known for taking swift action against,advertisers who promote cbd products,some retailers have even reported their,facebook ad account shut down,permanently after only their first,offense,this is mainly due to the enforcement of,facebook's ad policies being automated,which is why it's important to follow,the guidelines we just discussed as much,as possible,using words like cbd cannabis or hemp in,your ad copy can quickly trigger,disapproval of your ads or worse,if the risk of losing your ad account is,too great i recommend launching a sister,company on a separate domain to test cbd,ads on facebook,you'll need to build landing pages on a,new site but they don't have to be too,elaborate,a great example of this is just hemp,they're a sister company of just cbd,built primarily to advertise on,platforms like facebook and google,the site design is very simple and it's,an effective strategy for driving new,customers to their main brand,there's no way to guarantee whether or,not your cbd ads will be approved if you,follow these guidelines,but there's no question that following,these guidelines,gives you the best chance at getting,your ads approved without losing your,entire ad account,first,don't mention any trigger words directly,related to cbd in your ad copy,this includes words like hemp cannabis,and cannabinoid,chances are if the word is frequently,used in relation to cbd it will trigger,an add disapproval,instead use phrases that focus on the,benefits and manufacturing process of,your cbd products here's some great,examples natural plant-based remedy,infused topicals botanical ingredients,when discussing benefits be sure to,avoid making any explicit medical claims,phrases often used by cbd brands today,include,soothe and revitalize skin,or relieve joints and muscles,next,don't show any mention of cbd in your ad,images or videos this includes product,labeling which facebook's automated,content moderation will be able to,detect,if you want to be extremely cautious,don't feature any cbd products in your,ad creative,however you'll see when we look at ad,examples that plenty of brands are,getting ads approved that feature,topical cbd products,your mileage may vary and finally don't,mention cbd on your landing page,you may be able to get away with,mentioning hemp but most cbd brands,avoid mentioning either and instead,highlight the benefits of their products,along with the ingredients,obviously if cbd is in your landing page,url your ad will likely be disapproved,this is part of the reason just cbd has,the site just hemp that we talked about,earlier,i know these guidelines are extremely,restrictive and make it seem almost,impossible to get cbd ads approved but,rest assured there are dozens of cbd,brands actively advertising on facebook,today,before we take a look at the ad some of,these brands are running let's discuss a,few campaign strategies for cbd brands,

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How To Get CBD Ads Live on Facebook in 2022

hey what's up everybody we are back with,an important show today we're going to,be talking about how to advertise cbd on,social media for 2022 because things are,changing constantly and so we got,the expert of the world in social media,advertising for cbd there's nobody,better than my partner and brother aaron,nazbis thanks for hopping on buddy heck,yeah man i am so stoked to be here uh,we're gonna be talking about facebook,and instagram primarily because that is,where most cbd advertising is happening,today on social um but also i mean i'm,excited to talk about some of these,other platforms people have been,wondering how the heck do i get tick,tock ads live on facebook on on on for,cbd and they've been wondering how they,can do it for twitter and pinterest and,and linkedin and reddit and uh we're,gonna i'm gonna cover everything i know,about all these channels and there's a,lot of people who know a lot of things,about about about these things but uh,we've been in a while we've been doing,it for,more brands and larger brands more,successfully more sustainably,than i believe most people um have in,the entire industry so i'm really,excited to share what we've learned over,the last year or two years,and then equip people to go about um,advertising cbd on these social media,platforms so we can get more people,access to these therapeutic compounds,like cbd so we can,reduce human suffering overall i love it,man and yeah that's the beautiful thing,we get to work with some of the biggest,brands in the cbd industry we know what,works and what doesn't work and we're,going to show you,some really cool tips today,and so yeah let's let's hop right into,it and i'm going to pretend like i'm a,cbd brand owner basically and ask her,and a bunch of questions so we can,figure it all out together i like it i,like it and actually i just here's a,quick tidbit we just got a message from,one of our friends over at charlotte's,web and they said,that thank you for the amazing,partnership you are in the hands of the,best extension are you you are hands,down the best extension that our team,has uh ever seen wow specifically with,ireps yeah it's pretty cool man um those,are our referral partners our partners,over at charlotte as well,and i hadn't i didn't hear that one yet,that much,um so i'm excited so let's let's jump,straight into it so let's i want to talk,about how to advertise cbd on all social,media in 2022. there's a lot of,information out there most of it is,wrong,and i want to most specifically talk,about how to do it compliantly there's a,lot of people that talk about how to do,it non-compliantly and i'll touch on,those points and even show some ads for,some non-compliant brands but you'll see,that these brands get shut down,frequently and they also run very small,amount of ads meaning that they're,having a hard time launching ads and,keeping them live uh and so we'll talk,more about the compliance strategies how,we go about it what the official,policies are at these big platforms,specifically facebook and instagram meta,and um and some of these other ones uh,like tik tok and um pinterest and google,and youtube and so okay uh so let's jump,in i have a little bit of a presentation,that i've used uh previously to talk,about facebook and instagram and,advertising on facebook and instagram,for cbd in 2022. so let's start there,can you see my screen map yeah,can you see the screen still slideshow,full screen awesome so,how to actually advertise cbd on,facebook and instagram uh that's what,we're going to be talking about today uh,first off who are we um i'm aaron,nosfish i'm the ceo of lucid lucid is,the leading cbd and hemp creative and,social advertising agencies who,specializes in facebook and instagram,advertising as well as several other,social platforms including but not,limited to google slash youtube because,google owned youtube snapchat take talk,pinterest and twitter you can find out,more about us at we are lucid.com or at,we are lucid this is the lucid podcast,and so you will see there's a lot of,details here matt i don't have a slide,for you matt because this was a,presentation somewhere else but it's a,matt is the most connected person in cbd,he has uh worked and consulted more cb,brands than i believe anyone uh that i,anyone in the world uh he is also owner,and founder of the largest cbd facebook,group uh called cbd business success,with over,15 000 or about 14 000 um almost 15 000,that were almost crazy,yeah it was like a good one 30 000 when,we started the last two years or so um,maybe three years now but yeah so,come join the group people and we have a,bunch of videos in there as well on,different topics absolutely uh matt,you're a legend i'm so grateful for our,partnership all right,the quick story so um i had a cpd brand,uh uh called makuu that i was co-owner,and founder of we tried to advertise cbd,we were getting shut down left and right,i did black cat strategies that worked,briefly but then i got shut down at

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WHY YOU SHOULD SELL TIKTOK ADS AS A SERVICE IN 2022 INSTEAD OF FACEBOOK

hey are you an agency owner uh who's,been in the game selling facebook ad for,the last six months 12 months or even uh,over a year right i know a lot of our,customers have been in the game for at,least two years or more,but uh you have yet to hit that at that,moment where you're like yes right,like oh my god this is working this is,the business that will actually change,my life,not just my life but also the uh,the life of the people that i love if,you have yet to have that moment and i,personally believe that that moment,happens when you're you can confidently,and repeatedly add an extra 50 grand,every few months to your monthly,recurring revenue,if you have yet to be able to do that,it's probably because facebook has been, you right the results are much,harder to achieve now right and a lot of,the brands especially this video will,really be uh for people who are selling,to e-commerce right,e-commerce if you've been selling to,e-commerce uh founders right store,owners you've probably gotten that,friction right there is a kind of like,um not resentment but it's much harder,to actually sell them on facebook ad,it's like you're not just need to sell,them on the,service but you also have to sell them,on trusting facebook again okay,so a lot of our customers have been do,sell a lot of facebook ad so the point,of me making this video is because i,want to actually be able to help our,customers see results much faster okay,and the only way to do that is by,selling something that the market is,actually screaming for okay,and one of the mechanisms that,is currently you know trending and a lot,of founders are literally jumping on it,like crazy,is tick tock,advertising okay,so uh if you're interested in learning,how you can uh implement tick tock ads,and uh how you can literally change your,life then please keep watching this,video okay so i'll just jump on my,screen and then show you so i made this,video a few days ago right titled don't,sell facebook ad as a service in 2022,okay and the whole reason behind making,this video was to simply let people know,uh agencies or anyone who's currently,selling facebook ad that as much as,facebook is an amazing mechanism to,deliver results to your customers,it's not the best in the vehicle to be,using to get rich fast okay,and um you know you get a lot of people,telling you or people trying to sell you,stuff and telling you that oh if you,want to get rich quick then this is not,for you but,i think that that's because,the whole reason behind building a,business is so that you can achieve,freedom right but nobody starts a,business because they want to achieve,freedom,in 50 years right like i don't want to,be driving porsches when i'm 60 right,i want to drive porsches this summer,okay so,whenever i'm i'm i'm thinking about,growing whenever i'm setting goals,whenever i'm thinking about my customer,wins i'm not thinking in,you know of course it's a great to,extend your time horizon and think long,term but when it comes to winning i,promise you you don't have to wait,a decade before you can make a few,millions right,but anyway so um and you know another,thing is that this video got 500 views,uh in less than 505 days right most of,our you know the average video gets a,few hundred views um so you know the,fact that this got you know over 500,people to watch it means that there is,that there is a problem right so,as an entrepreneur you know i have to,solve the problem right so,uh what i've decided to do okay and i,made this i built this solution the the,main reason why i wanted to build a,solution is because,as a service provider,the thing that i care the most or the,thing that i care the most about is,customer results okay and if my,customers aren't seeing results then i,need to change something or i need to,introduce something new right so um you,know our headline is we make it,unreasonable for people not to add an,extra 50 grand per month so,um sometimes you know in order for us to,actually help you get there we need to,stop you from selling that the,market doesn't actually want okay so,uh for those who didn't see the video,i'd suggest you watch it it's an amazing,30 minutes and i think a lot of people,liked it right,um we got 32 likes nobody disliked it so,that's good,that's a new one by the way can you,please drop a like on this video or,subscribe please please please please,and uh yeah let's just get these videos,more views okay so check this out the,reason why let me just summarize a bit,from what i covered in the video right,so um,the reason why facebook is you know the,it's much harder to get results for your,customers is because with all the,attribution issues with all the tracking,stuff coming up um you can make you you,have a hard time making data driven,decisions and if you can't make it,data-driven decisions,you can't really predictably get the,right outcomes consistently right so,that makes it a bit more of a shittier,platform okay it's still better than a,lot of platforms

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How to Do Cannabis Marketing in 2021?

foreign,even though most cannabis related,products are completely legal in the U.S,and more States follow suit with,marijuana every year marketing these,products online can still be a challenge,however if you take the time to learn,the ropes successfully marketing,cannabis online is going to bring you,huge returns,let's address some basic questions first,can you Market cannabis products online,it's complicated is it legal the answer,is yes kind of if by cannabis you mean,the completely legal version of CBD then,yes you can market and sell those,cannabis products online provided that,you follow all relevant state laws,however if we're talking about the real,deal actual marijuana which is not,completely legal in all 50 states then,no as long as the federal government,continues to categorize cannabis as a,schedule one drug any dispensaries that,ship it through conventional means for,example USPS UPS or FedEx will become,drug traffickers not so great for the,resume in-state delivery of marijuana is,a different story in states where the,drug is legal but again don't use the,aforementioned carriers and make sure an,attorney reviews your operation before,proceeding you can mark Market cannabis,related products online but as I,mentioned at the beginning one of our,clients has discovered that certain,products they sell are popular among,cannabis Growers hence my newfound,interest in cannabis marketing one of,the first things I learned from speaking,with them is that yes it's perfectly,legal to sell these kinds of products to,cannabis Growers Distributors and,sellers and yet their legal counsel,advised them to include language in,their terms of service that reminds,buyers what the law says they can and,cannot do with these products again I'm,not an attorney so I recommend you speak,to one before proceeding to ensure you,stay on the right side of the law,with all of those considerations out of,the way let's now talk about the kinds,of marketing strategies that work best,for cannabis companies online number one,prioritize organic traffic it may be,your only option paid search is usually,an obvious channel for e-commerce,companies to invest in unfortunately,it's not the best option if you intend,on targeting a lot of popular cannabis,related products Google categorizes,cannabis as a dangerous product under,the subcategory recreational drugs which,it defines as quote ads for substances,that alter mental state for the purpose,of recreation or otherwise induce highs,end quote it specifically mentions,marijuana as one of these drugs and even,those that provide legal highs so CBD,derived from Cannabis is out but hemp,derived CBD is fine as long as you don't,mention cannabis in your ads therefore,if you're trying to sell products for,the recreational use of cannabis in,other words pipe papers bongs Etc you're,out of luck with Google ads for all,intents and purposes the same goes for,YouTube which is owned by Google while,it's loosened up on allowing weed,related content over the years if your,videos push the boundaries regarding,illegal activities expect YouTube to,take action and even if you play it,straight with your videos you can't link,to your website in the description if,you sell products that are marketed for,growing cultivating or Distributing,cannabis obviously ads for these,products are a no-go too Facebook isn't,a fan of marijuana either you definitely,can't run ads for your cannabis products,on this platform you can try to start,pages around marijuana but expect,Facebook to take those down pretty,quickly unless you make a lifestyle page,about more General topics and only post,about marijuana occasionally my guess is,that you'll eventually attract the wrong,kind of attention from Facebook that may,not always be the case but this kind of,volatility makes the social media giant,a poor choice for cannabis companies,looking for Reliable marketing rois,so the name of the game is cannabis SEO,a term that is grown in popularity as,more and more companies realize they'll,need to focus mainly on organic traffic,to find new customers online but before,you go pursuing SEO for your cannabis,products be sure to check with your,hosting provider to make sure they don't,have any rules against talking about the,drug on sites they support it's becoming,less and less common these days but I'd,suggest you double check before adding,cannabis and marijuana all over your,eCommerce website otherwise you could,find out the hard way that your provider,will pull hosting for selling these,products otherwise the trick of cannabis,SEO is that it's pretty much the same as,the traditional version don't you just,love branding though as such you'll need,to do your keyword research and then,create relevant service product pages,and blog posts around them fortunately,the Cannabis industry has come such a,long way that there are plenty of,websites out there already generating,plenty of traffic use competitor,analysis to see what's working for their,S

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How to Run Tiktok Ads | TikTok Marketing | (PART 1)

foreign,guy in today's video guys I want to show,you how to run Tick Tock ads all right,it's very easy now this is actually the,part one of these tutorial I'm still,going to make a part two of this,tutorial explaining everything in,details so I'm just going to introduce,um everything to you in this video and,the next part I'm going to explain how,you can do it in details now if you want,to create Tick Tock at advertising your,business or whatever you want to,showcase,to everyone on The Tick Tock app,um it's very easy,now I bought it on the tick tock app,once you're in your profile and you,click on the three lines at the top,right corner go to settings and privacy,you won't find any way to actually,create your ads here on the settings and,privacy though there's this ads option,right here but once you click on that,you only get the advertiser settings,which helps you to hide the ads from,Advertiser who has recently shown you,ads on Tick Tock and you can also see,your ads activity,share you can share feedback on ads you,engage with or purchase,all right but this is not what you want,to actually want to run an ad on The,Tick Tock app Showcase in your business,or whatever you are doing,all right now if you want to do that,like I said this is um so kind of an,introduction to these,topic,I'm still going to make a part two,showing you everything in details like I,said now you have to head to a browser,for example I'm going to go to my Chrome,browser and visit tick tock,dot com,yeah tick tock.com for slash business,all right then click on go,sorry about that now once you click on,that once you visit the website here you,can see this is Tick Tock for Business,site and this site helps you,create ads,ads that can entertain,campaign that can connect as you can see,right here so yeah this site helps you,to create your ad so before you can,create your ads you have to click on the,create Now button then you sign up for,an account and then you can be able to,create your ad ads right so yeah so this,is actually what we're going to add in,this part of this video so you have to,visit the slide before the whole process,is going to start so I'm going to end,here in my next video I'm going to show,you how you can actually create a,campaign add your,add payment methods to your ads and also,show you how you can promote your ads on,The Tick Tock app all right so if you,want to get the part 2 of this video do,where to subscribe to this channel so,that you will mix out on,that video all right but,um I have other videos on the tick to,about The Tick Tock topic I've made,um series of videos showing you how to,use tick tock app,has been everything about The Tick Tock,app so if you are facing any other,problem,on The Tick Tock app you can check out,this playlist right here at the end of,this video,to get more useful tips on how you can,use the tick tock app for now I'm going,to say bye and I'll see you my next,video thanks for watching

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