everyone,i'm going to speak about,adding consent and privacy approval,to your websites it's a part of building,your website business online i'm a,wordpress website developer and,i'm going,i continue to get better and understand,what's available and there are several,ways you can do this i'm going to show,you i'm going to show you two ways you,can do this if you are a wordpress,website developer,and,you have to take responsibility,accountability,for what,transpires on your,platform your website so,let me explain to you what this is first,if you're not familiar,about gd,gdpr,it's for,european,economic area,and the uk,you must obtain there a visitors,consent from those areas for the use of,cookies or other local storage where,legally required,and for the collection sharing and use,of personal data for ads,personalization,you can look it up and learn more about,it but i'm giving you,the basics here,and here,ccpa,is to show a message to your users,for the california consumer privacy,act and i already have it opened,this is how i have it set up to show,if anybody is browsing my websites they,come across my websites and they browse,i have two right now,this,message will pop up,and if somebody comes from the european,and uk,this will pop up too i have it set for,both,just to cover my back but if you scroll,to the bottom this is what i'm this is,what this video is about you see on the,bottom privacy and cookie settings,i added that to the bottom that wasn't,available a while ago and now it is in,the adsense,back end in your account and i have it,on this one too myincomejob.com,and storeby.com,and how do you get there how do you get,to this area privacy messages,to make sure that you can set it up,in your adsense account without using a,plug-in now you could use a plug-in if,you want to but i chose to go the route,of using the back,of signing into my adsense account,and setting it up myself,instead of using another plug-in but the,option is there that's the,you know is that if that's the path you,want to go down,when you signed into your google adsense,account,you click on ads and it brings you to,here,and in this gray box you see how it gets,darker when i place my cursor and above,it it says you can publish a gdpr or,ccpa i have both why not privacy message,by editing your site's setting,settings,so,i went to store by dot shop it populated,here see that,i'm going to go to edit it you see edit,on the right,click it,and it brings you to this page,privacy messages and you turn it on you,see how it's toggled on it's blue it's,toggled on and then you say apply to,site,and then within moments you see this,notification at the bottom,and,when visitors from california,or,european economic area and the uk,this pops up,this,notification i have it set up to show it,this way,you have to play around with it but,that's very important because this this,this is the kind of responsibility,things you must be responsible for,because,oh wow look how that popped up like that,oh because it's not turned on let's turn,it oh let me go to privacy settings,what's this ad settings,oh for auto ads i don't use auto ads but,that is,an option if you like,you see how it's toggled on,i don't want to change it because i,don't want to,i don't want to mess it up you toggle it,on when it's off it's gray,um i got off track,it's your responsibility and if you're,an adsense,publisher,let me show this if,if you're an adsense publisher,you have better odds of companies,showing ads,on your websites because you're taking,this,action to protect,protect yourself protect the ads the,companies the ads,and,it shows that you are on a higher level,i don't know how else to put it but it,does matter when it comes to,um,companies reviewing your website to see,if they want to show their,company ad on your website's real estate,space that's what this comes down to so,i've known about this,and i thought i had it on there because,i do have a privacy i have to i have to,it's something else to show you,over here,right here it shows my,store by dot shop privacy policy,link and i do have one of them and i,continue to tweak it and edit it but you,see right there privacy policy,and i also have a disclaimer,and advertising preference see years ago,i i a while ago i had that and then i,learned let me update this and this,privacy message,became about and then they added,underneath the footer,i did it manually within my adsense,account i hope you learned something,here,this is the kind of steps you need to,take,to become a better,website developer you need to know these,things i don't want to lose my adsense,account and i also don't want to lose,the opportunity to have,you know major companies wanting to show,their ads on my growing websites they're,very basic now but they're not going to,be basic forever do you hear me,you got to continue to push forward and,get better and here's another thing that,comes into play visit the link in the,description below if you would like to,purchase,
Let's move on to the first section of tiktok ads ccpa
GDPR/CCPA Compliance App For Shopify Dropshipping 2021
GDPR/CCPA Compliance App For Shopify Dropshipping 2021
what is going on guys welcome back to,another video in my channel so in,today's video we're going to talk about,maybe not the most exciting subject but,avoiding it can cost you up to 20,million euros or 4 of your annual,turnover whichever is higher so i highly,recommend to listen up closely and keep,watching so essentially for those that,don't really know in 2018 there was a,new privacy policy regulation came out,which calls gdpr which is for eu,citizens and in 2020 california rolled,out the ccpa framework which is,basically the same thing just for,california residents so these are,basically privacy policy guidelines or,framework or rules that meant to protect,the personal privacy of each customer or,anyone online so in this video i'm going,to explain exactly what does it mean and,how it affects us as drop shippers and,how to simply be compliant without,potentially getting fined of up to 20,million euros or any other penalties all,right just before we dive in make sure,to like this video and subscribe to the,channel if you haven't already i share,more stuff about e-commerce shopify,dropshipping and how to make money,online and with that being said let's,dive in straight in my computer and,start with a video alright so just,before we dive in straight to the,solution let me just kind of share with,you the simple terms of these exact,policies so the first one is the gdpr,which is essentially for all eu citizens,and the simple term of it is the general,data protection regulation is a legal,framework that sets guidelines for the,collection and processing of personal,information for individuals who live in,the european union and the ccpa is the,california consumer privacy act is a,statewide debt or privacy law that,regulates how business all over the,world are allowed to handle the personal,information of california residents now,just to give you kind of a summarize of,that essentially us as e-commerce,business owners we process personal,information that help us identify other,individuals with that information so,these laws are meant to protect the,privacy of residents in the european,union and in california now what that,exactly means when it comes to our,business is essentially every customer,that lives in one of those places has a,legal right to be able to know what type,of information we collect about him,whether it's email address first name,phone number and he has the right to,know exactly how are we going to use,this information whether it's providing,that to our third-party suppliers,whether it's retargeting them on,facebook and lastly we're obligated to,give them the option to opt out and ask,for deletion meaning that even after,they became our customer and they would,like to delete completely their,information from our databases we are,legally obligated to do that now you,probably ask yourself okay so what,should i do should i hire a developer or,how can i implement that to my store and,luckily we have very useful shopify apps,and there is another one that exactly,solves this problem so the name of the,app is gdpr ccpa and cookie management,by isenslabs it has 4.9 star reviews out,of 333 reviews that's pretty impressive,it has a free plan available which we're,going to discuss just in a bit and seven,days trial if you're going to go for the,paid plans now overall it's a very,simple app that is going to take away,this pain from us of being compliant,with taxes potentially getting fine and,stuff like that and this way we can keep,running our business not being worried,about those things using a solid app,like this that take care of all this for,us so let's go ahead and go over the,installation process of this app which,is pretty simple let's click on add app,and we're going to install this app,right now to our shopify store this is,just an example store to show you how to,install this app so let's click on,install all right so now we need to,select our plan and this plan over here,basically got you covered of up to 10,000 page views per month and basically,what it means is that if the cookie can,send bar with showing over 10 000 times,on your website it's not going to show,up anymore unless you upgrade to the,next plan but if you get so many page,views per month you're probably already,making some money so it shouldn't be a,problem for you to go ahead and invest,in the paid plans but as i said you can,start 100 for free so let's select this,one now over here it asks you whether,you want to be compliant with just gdpr,or just ccpa i recommend going with both,of them because if you are doing drop,shipping like myself and you don't want,to limit your reach and you do want to,sell to the eu and united states to,california state just go ahead and,select this option so let's select that,and over here you can select a simple,design color what is golden navy or jade,now you can customize it later to your,own liking in specific colors of your,brand so you can skip that if you want,at this section you want to selec
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Cookies banner best practices to avoid GDPR & CCPA fines
Cookies banner best practices to avoid GDPR & CCPA fines
so the Law's governing data collection,are changing all over the world and one,of the biggest changes is how websites,can use cookies to track users browsing,habits this is a big deal for any,website that wants to stay competitive,in today's market but it's also,important for individual users who want,more control over their browsing,experience this is why you see cookie,banners All Around the World Wide Web,right now a cookie Banner is essentially,a message that appears on visitors,screens when they visit a website it,informs visitors that the website uses,cookies and asks them to accept or,decline their use and it helps improve,privacy by ensuring that users have,given consent to use cookies set by,websites using their data in this video,we'll go over the best practices for,using cookie banners on your website a,cookie Banner should ideally have two,layers on it the first layer is what you,see first when the banner pops up the,second layer is usually the further,settings and description of cookies,let's begin with the first layer,allowing opt-in and opt out the cookie,Banner on your website must provide,cookie opt-in and opt-out options that,are of equal prominence that is the,opt-out option should be as clear and,accessible as the opt-in the banner,should link to the privacy or cookie,policy of the website for detailed,disclosure of cookies set by the website,foreign,there should also be an option to change,cookie settings or preferences,this takes us to the second layer of the,banner on the second layer these are the,important things to follow,explain and brief each cookie category,and what accepting them will mean,allow users to control the type of,cookies to be used using granular opt-in,and opt-out choices that is users should,be able to give consent to cookies per,category pre-enabled or pre-ticked,consent options are strictly not allowed,under regulations like gdpr all Cookie,categories except those that are,strictly necessary should be deactivated,by default now let's look at the cookie,Banner behavior until users click the,accept button block cookies set by Third,parties storing such cookies without,explicit consent is a violation the,cookie Banner should have the setting to,allow users to withdraw their consent,that is to open the banner again and,update the consent status at any time,this can either be a floating button,after the banner is closed or Link in,privacy or cookie policy which will open,the banner,when a user consents to the use of,cookies that consent should be recorded,and logged,this log will provide evidence of,consent in the event that it is needed,it should be documented without,revealing the personally identifiable,information of the users,let's have a look at the best way to,present the cookie Banner on your,website,first is adopting ux friendly design the,banner should be placed keeping in mind,the user experience it shouldn't,obstruct the content or user experience,of the website the user should be able,to dismiss it without having to force,accept the cookies,a cookie Banner is meant to be easy to,understand and quick to read keep it,simple so that users can focus on one,thing at a time,the banner should adapt to different,screen sizes and browsers you'll have,visitors from all around the world make,sure your banner is made available to,users in their preferred language,and that's it for our cookie Banner best,practices you can add a cookie Banner,that meets all these requirements and,more and comply with major privacy,regulations worldwide such as gdpr and,CCPA using just three simple steps how,by using cookie yes the leading cookie,consent solution trusted by over a,million websites try for free and with,that we've come to the end of the video,we hope you found this video helpful if,you have any questions feel free to,reach out to us in the comments
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Explain Like I'm Five: GDPR Updates & CCPA
Explain Like I'm Five: GDPR Updates & CCPA
good afternoon everyone,this is Jodi Daniels and we're gonna get,started with our webinar explain like,I'm 5 GV p are updates and CCPA so if,you caught the first version of this,that we did back in December 2017,welcome back it was popular we thought,we would do an update and while we're at,it we're gonna add in what you need to,know about CCPA,the new california privacy law my name,is Jodi Daniels I am founder of red,clover advisors a privacy consulting,firm based in Atlanta and we're really,glad that you are here today if you're,not already part of better IT better,clouds slack community for IT,professionals you can join it at better,IT cloud you can join the webinars,channel to ask questions discuss the,webinar and meet other professionals so,I encourage you to definitely join the,channel so a little bit about myself as,I said I am the founder of red clover,advisors and we are a privacy,consultancy that assists companies with,gdpr CCPA,other us privacy law and my favorite,where there is no law helping companies,think through the gray zone and really,managing data through the ethical the,ethical use I used to work at Bank of,America as the SVP of enterprise privacy,compliance and I got my start in privacy,by building from scratch a privacy,program at Cox Automotive I come with,more than 20 years of business,experience across a variety of roles and,I have two young children so I am very,used in a custom to try and explain,things in simple terms and that is truly,our goal here today is to be able to,break down these complex regulations,into simple understandable terms and to,get started we'd like to ask a quick,poll question to you,so you all should see a pull on the,screen we're collecting our responses,I'm going to give it just a little bit,more,okay so it looks like about half the,audience have not started yet,with about another 21 percent or so who,have started on their internal policies,well I appreciate you participating kind,of gives us a sense of where everyone,participating here is in their,preparations so I really like to look at,privacy laws and compliance as the way,that can help the operation of your,business it surely can be a competitive,advantage as well as make your business,and company more efficient in helping,companies with their GDP our compliance,we've seen activities where data might,have been all over the place for example,maybe they were using plain ol Outlook,to send their marketing messages instead,of utilizing all of the tools at their,disposal because of Gd P R they could no,longer do that and instead needed to,utilize all the marketing tools and as a,result they can then analyze the,information that they have more,effectively they understand who they're,communicating to they can target the,right audience and from a competitive,advantage standpoint I have seen,companies gain clients because they have,privacy ready at their fingertips and,others who have lost clients because,they were not able to agree and say yes,we have managed and can agree that we,are gdpr compliant or we have a strong,privacy and security program so the,companies that take privacy seriously,utilize it in their marketing and,communications of their business will,have a competitive edge over the,companies that do not so why should,everyone care about privacy well I have,a few philosophies it is from a legal,standpoint privacy is sweeping the globe,we're all familiar with GDP are in the,EU GDP r has some cousins if you will,there's some draft form in India there's,a version in,Raziel that is effective August 2020,Canada already has some extensive,privacy laws and they are continuing to,review those to ensure that it meets the,needs of their residents today and we,have in the United States the California,consumer Privacy Act CCPA,there's about nine to ten other u.s.,state laws that are on the docket you,might have been following Washington,state that had passed the Senate but,just last week it actually did not pass,the house so as of now Washington is,closed it's been said that they'll bring,it up most likely next year there are,still as I said a number of other states,in the United States who are looking at,a CCP a light bill or something similar,to it and there's also conversation of a,u.s. national bill and I'm asked all the,time will we have a u.s. national bill,there's a variety of industry groups who,are looking to have something like that,my answer is if it's thoughtful,legislation it will take some time if we,have some pull it up politics at play,it's I would dart and we'll see what,happens but more importantly is that the,customers were serving care about,privacy more than two-thirds of them say,they would like to do more that they,want companies to do more to protect,their privacy they're in support,regulation from advertisers they don't,feel like there's enough regulation in,place to protect them less than 10% of,social media users feel very confident,that they are protecting their data and,about half
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TikTok Influencer Sheds Light on Terms of Service, Community Guidelines, and Privacy Policies
TikTok Influencer Sheds Light on Terms of Service, Community Guidelines, and Privacy Policies
hello is she focused yeah so before we start
today's video I feel that it's crucial that I ,give you all some context and talk about why
this question is so hard to answer in itself ,it's the one question that four years ago I posed
to my Tick Tock profile and it blew up overnight ,and it started a series where I was asking people
have they really read all the fine print that they ,sent off on through clicking I agree when they
make an account and I realized no one has time ,for that on top of that a small study was done
in 2008 where they actually looked at how much ,money would take for every single adult to take
time off of work and read the terms of service ,and privacy policy and it showed a net loss of
781 billion dollars really no one has time for ,that and for my community members who follow me
you all know that I read the fine print so that ,you don't have to on top of that terms of service
Community guidelines and privacy policies are not ,really written at a consumable writing level
for most people most of them were found to be ,at a college writing level or a PhD level and
on Tick Tock I really have maybe three minutes ,at most to talk to people about these guidelines
and what's happening but when it gets to privacy ,and data protection online that's where we need
to start a long form YouTube video you may see ,me editor Sean randomly appear in the video don't
be alarmed that's just me adding some context for ,some more Nuance but I'll be back enjoy let's
be honest do you actually read the full terms ,and conditions the vast majority of you just click
I agree blindly no one knows what they're really ,agreeing to I believe that knowledge should be
accessible to all because we don't have the time ,to read all these lengthy contracts do you know
anyone who actually reads the full terms and ,conditions so that you don't have to can provide
you with a deeper understanding of what companies ,are doing with your data once they use it or sell
it or give it away all while maintaining your own ,privacy as a consumer that's too much time that's
too much money and rarely lawyers have the free ,time to do this for us so as consumers who want
more control privacy and transparency with their ,own data it's important that we highlight the rare
companies or startups that are actually enabling ,us to do that as consumers startups that enable
us to unlock their true value of our own data the ,most intimate data purchase data okay let's talk
about some of the rights that you probably don't ,know you have the California consumer Privacy
Act of 2018 news consumers more control over ,their personal data and how businesses actually
collect it now what are some of the rights that ,are listed within this act number one the right
to know you have the right to request the data ,from the company and look at I know exactly what
they've gathered on you number two the right to ,delete you have the ability to ask the company
to purge your data from their servers and most ,of the time a lot of these companies very large
data companies will just automatically Purge your ,data once you delete your account but sometimes
they don't do this you always have to check number ,three you have the right to opt out of the sale
of your information this means the purchase of ,your information the brokering of your information
on top of this the reselling of your information ,meaning you opt out saying this company cannot
sell my data of course there's more Nuance within ,this law and I highly recommend that you go search
it up because a lot of consumers do not know their ,rights and it's very important that you do know
your rights when it comes to the CCPA editor Sean ,here in 2023 it's actually important to note that
we'll be getting something called the cpra the ,consumer privacy Rights Act it will change a few
things from the CCPA but it adds a lot more rights ,and protections for us specifically personally
identifiable information please let me know if ,you like a full video on that because I'm sure
we will depend that in the future now that we've ,established that customer information is very
valuable I want to say that not every company ,will sell your data some companies will broker it
some companies will keep it because it's highly ,valuable now before we can launch ourselves into
the stratosphere trying to find solutions for our ,data it's really important that we attack a big
issue Big Data can seem like a very intimidating ,buzzword especially within the media right now
but still it's very important that we understand ,how big data is limited controlled but also how
it can benefit other companies as well Big Data ,comes from so many different sources social
media platforms mobile phones public records ,and many other connected or meshed devices that
you may not realize that you've connected through ,fingerprinting now a big business
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Website privacy solution for GDPR and CCPA compliance with TRUENDO Appsumo
Website privacy solution for GDPR and CCPA compliance with TRUENDO Appsumo
are you looking for a way to make your,website comply with europe regulations,well there's the dudes going on right,now that's called trendo it's an,alternative to one trust and it's super,easy to implement on your website now on,this video i will be covering what i,like about it and dislike about it so,it's going to be a review let's go chop,over to my desktop right now,what's up everyone my name is george and,this is sass master today's deal is,trendo and first thing we're going to,cover is the actual deal to know what,you're going to get or not get in this,case the deal starts off at 79 for the,lifetime deal so that means that you pay,once and you can use it forever and like,i mentioned before it's a one trust,alternative okay so let me show you,really quickly let's go jump over to the,actual deal terms so the license deal,tier one it's 79 and you get access to,300 000 unique visitors per year and,it's going to be divided in 100 000,visitors per website so this deal covers,three websites now it's only unique,visitors that means that if you or,someone else revisits the website,several times it's only gonna count as,one so that's a pretty good thing the,downside about this is that there's a,lot of websites that go beyond 100 000,views so for most sites that are pretty,popular well this deal isn't going to be,enough but for all the other sites that,are business sides that don't get a lot,of traffic for example,well this is a definite deal for you,because you won't reach that limit but,in case you plan on reaching it well,this deal you'd have to skip it now what,happens when you reach 100k on the,website they say you'll still be,notified for the cookie consent and all,of that gdpr but it won't be using the,tracking system which it's a tracking,system that gives you analytics and,it'll give you information about the,user which is actually pretty useful,especially if you are in europe another,good thing that i see about this is that,you can decide if you want the pop-up to,only show for europe so if someone is,viewing the website from europe it'll,only pop up for them so that it'll,reduce the website views so another good,thing about there if you need more views,well you go jump into license tier 2 or,license tier 3 which again it won't,scale up the visits per year on each,website it's still 100 webs 100 000,websites,a year so just things that you have to,consider like i mentioned before if you,have if you're almost reaching those,views or if you have more definitely,skip on this one okay so let's go jump,over to my trendo dashboard this is my,parental dashboard and i have the,license tier one and i get access to,three websites so let me show you how,this is actually going to work so it's,pretty easy to set up let me open up my,website in incognito mode just to show,you how it looks so i have it installed,in my website that's sasum.co,so let's wait for that to load and there,it is there is my pop-up now cool things,about trendo okay and i'm trying to hype,this i'm just telling you it's going to,automatically detect what you have,installed on your website so it's going,to add those consents to it so let me go,into options,there we go,that's one of the cool things it'll add,it another cool feature is that if this,is something that you turn on or off,it'll automatically apply it to the,website let's just say that i have a,youtube video on this website,and you don't want to,allow youtube videos you turn it off and,it's gonna automatically remove it i'm,gonna look for an example for this just,to show you how that looks okay but in,this case i can accept or deny i can,view what's going on so for marketing,okay i am using google ads facebook ads,so it's using facebook pixel and face,and google pixel that's why it's there,social consent so you'd see there's,youtube so if there's a video in here,and i tick this off it won't view i'll,have to click allow for it to show,all right i can go into my privacy poly,policy website and i can add this so,just a quick look at that let's go back,to my license tier how are you going to,add that banner first thing you're going,to do is head on over to banner section,here on the left and you're going to get,the first details which is the,appearance how do you want it to look we,have well they have several views you,got floating center bottom bottom three,buttons default bottom slim that's what,i'm using three button banner and custom,if you want to customize it you can do,so let's go ahead and keep it as it is,because i like that view the customized,colors so let's just say that your,branding to your site has nothing to do,with blue well we could change it to red,yellow green,purple whatever you are using or looks,good on your website okay,let's go into show the privacy button,enabled yes show trend the logo in this,case i turned it off if you want to,enable it let me show you their policy,right there there's a little trendo logo,on the bottom left,it's disabled because i have it disa
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From Tested to Trusted Partner : TikTok's commitment to Brand Safety
From Tested to Trusted Partner : TikTok's commitment to Brand Safety
thank you ken that was very insightful,and timely for our evolving marketing,landscape in the region,now marketers face key challenges and,how they strategize and measure the,success of their work,fundamental to that is brand safety and,measurement so how do platforms like tik,tok empower brands to be safe while,delivering measurable and relevant,results,our next two panels will shed some light,on this,thank you imran,and hello everyone and thank you for,joining us today on the segment from,tested to trusted partner ticktock's,commitment to brand safety,i am clyde nunes and i lead the branding,business for tick tock in southeast asia,in our latest community guidelines,enforcement report,we've revealed that in the first quarter,of 2021 nearly 62 million videos were,removed from tiktok globally and these,were for violating our community,guidelines or terms of service now this,might seem like a large number but this,is less than one percent of all the,videos uploaded on tick tock,and this speaks to the scale of our,platform globally and a low prevalence,of violating content appearing on tick,tock,what's more is that 81.8 percent of,violating videos were found and removed,before they received any views,indicating a low reach of violating,content being seen on our platform,91,of these videos were removed before,being reported to us,and 93 were removed in less than 24,hours after being uploaded on tick tock,we are proud of these numbers and the,reflection that they have on the safety,of our community we also acknowledge,that these numbers do not represent 100,success in catching inappropriate,content,but they do represent our commitment to,action,tick tock is the leading destination,for short form mobile video,and our mission is to inspire creativity,and bring joy,our platform is a home for creative,expression,through videos that create a genuine,inspiring and joyful experience,it's no secret that we have a captive,audience growing at an unprecedented,pace,just waiting to consume content,our growth now represents billions of,videos created on our platform monthly,and with that growth and sheer volume of,content comes new and unique challenges,it also brings upon us tremendous,responsibility,to our millions of users who turn to,tick tock every day as a source of,creativity joy and discovery,and it's also on us to make sure that,everyone feels safe and secure to,authentically express themselves on our,platform,this also includes the thousands of,brands who have chosen tick tock as a,place to engage their audiences,and we strive to create the most trusted,environment for brands,core to that trust is that we prioritize,safety transparency and accountability,to ensure you not only have a safe space,to build your brand,but are always aware of the steps we're,taking to make our platform safe,the safety and security of our community,is our top priority,and we have a host of measures in place,to protect users on our platform,at tiktok it's all about creating a safe,place where people can authentically,express themselves,we work to keep our platform safe,through constantly evolving our policies,and this happens through our moderation,practices and through tick tock's in-app,features themselves,it's restrictions to safeguard the youth,family pairing user safety controls,safety education,are some of the steps that we take to,ensure our users and hence our brands,are safe,we work very closely with an array of,industry trade organizations to help us,inform our operations and to help us,push the industry forward,for example we have gum,tik tok is a signatory on the global,alliance for responsible media charter,which is also known as gum,gum brings together advertisers agencies,media companies platforms and industry,organizations to improve digital brand,safety,we are tagged brand safety certified,globally,tag is a cross-industry initiative to,fight criminal activity and strengthen,brand safety in digital marketing,and the tag brand safety certified,program is the ad industry's largest and,broadest global brand safety,certification program,ticktock has received the gold standard,2.0 certification from iab uk,the industry body for digital,advertising and recognition of our,efforts to continuously raise standards,and provide the best possible,advertising environment for brand,partners,as a young platform that is growing fast,we are just getting started on our,journey as we strive to become the,world's safest platform for creative,expression,we're proud of the steps we've taken to,ensure the safety of our community,we made strides to bring key platform,initiatives to parity with a lot of our,competitors in a fraction of the time,we've highlighted some of the milestones,as a part of our commitment to,investment in the safety of our,community over the past two and a half,years,in this slide you will see key,initiatives like our transparency,reports transparency and accountability,centers,trust and safety hubs policy and product,updat
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CCPA vs. GDPR - What About Consent?
CCPA vs. GDPR - What About Consent?
hey welcome to today's video,I'm Richard chapo I'm an Internet lawyer,in San Diego today we're talking about,the CCPA versus gdpr,when is consent required so the DPR of,course is general data protection,regulation it is a privacy deregulation,that went into effect in Europe and May,2018 and it made some rather significant,changes to privacy law we saw some,really new concepts and perhaps the most,important one is that you need a legal,basis before you can collect personal,information from individuals online or,offline if you're a business well if,you're anything really and the question,then became okay well what is a legal,basis and the gdpr so a number of,different types perhaps the most common,commonly used type however is to get,consent and this is known as affirmative,consent and basically it's pretty much,what it sounds like you're asking the,individual for the right to go ahead and,collect personal information from them,in certain ways now you're seeing this,online right now if you go to a website,and you'll see a cookie pop up and you,have to agree to allow the cookies to,collect information from you that's what,they're doing there they're complying,with the legal basis requirement of the,gdpr and so it's a fairly fundamental,concept so what about the CCPA well the,california consumer Privacy Act is a,privacy law and that went into well it,was enacted in California in the summer,of 2018 it goes into effect January 1st,2020,now the CCPA has often been referred to,as the gdpr light I don't really think,it is and the reason for that is the,legal basis requirement found in to the,gdpr mmm that doesn't exist into the,CCPA there's no such requirement and the,legal basis for karma the gdpr is really,pretty much the major element of that,regulation so if it's not the CCPA it's,kind of hard to argue that the CCPA is,you know similar to the gdpr now how the,CCPA might be considered to be somewhat,akin to the gdpr is that it represents a,whole new approach to privacy law in the,United States up to this date unless you,were in specific areas like health,records financial records or the,collection of information for minors,under 13,the privacy law in the United States is,really pretty much a joke there just,hasn't really been anything there's,nothing like we see in Europe and maybe,that's for better maybe it's for worse,you'll have to make your own decision of,that but nonetheless the CCPA represents,now a whole new paradigm to privacy law,and it grants consumers things like the,right to access of their information and,right to delete certain information all,right you get copies of their,information all these different things,which we'll talk about in other videos,but what about consent does the CCPA,require consent and the answer generally,speaking it's very important we focus on,that word generally is no you do not,need consent to collect personal,information from California residents,under the CCPA,now they have the right to opt out of,that which we'll talk about again in,another video but you don't necessarily,need affirmative consent up front now,there are two areas however where one,you definitely need it and two you may,need it it's still up for debate so the,first area is what I call who will save,the children and this is a reference to,a character in the Simpsons that used to,always belt this out whenever any kind,of issue came out and apparently the,answer in this case is the California,Legislature so under the CCPA if you,were collecting information from teens,between 13 and 16 years of age you must,get consent from them first you must get,affirmative consent and now if you're,collecting information from kids under,13 you need to get consent from a parent,or guardian you can't get it from the,child and the reason for this is that we,don't feel that the individual under 13,is going to have the mental capacity to,know what they're consenting to at least,that's the approach of the CCPA that,that approach is also kind of nonsense,because in contractual law we typically,don't allow we don't allow kids sign,contracts and be bound by them unless,they are of an age or majority which is,typically 18 because we feel that they,don't have the consent so why the CCPA,is allowing them to consent between the,ages of 13 and 16 is somewhat of a,mystery but hey welcome to California,law so how would these situations arise,well,when you apply it to the practical,scenarios we see online things get a,little ugly because if you think it,through,well how many fifteen year olds do you,think are on Facebook right now and how,do you think Facebook is gonna fire,those people are how are they supposed,to get consent from them it's difficult,to know I think we're we're probably,ultimately headed is what I call the H,gateway and then the liars exemption and,so what will happen is you're going to,have to use age gateways on their site,saying basically that you know you ask,the person when they sign up you know,what's your age they p
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