we all know what time of year is coming,up and if you don't know it's called Q4,which is quarter four of the year which,is when the most advertising dollars are,spent across the platforms like Tick,Tock Facebook Instagram YouTube and,Google and Q4 is one of the most,profitable times of the years if you,understand how to do it right and create,an offer that actually converts so that,way you can scale up during the holidays,in fact eCommerce sales were up over 870,billion dollars just last year and that,is only expected to grow going into Q4,so in today's video we're going step by,step and breaking down a free Tick Tock,ads course for you to apply towards Q4,with insights breakdowns account,structure and the actual overall,strategy so that way you can actually be,a dominating Force against your other,competitors in this video is for anyone,who is just starting out considering,using Tick Tock ads for Q4 or wants to,learn more about how the process works,because Tick Tock is so frequently,changing and updating its algorithm and,making adjustments to its ads manager we,wanted to provide a full strategy just,in in time for Q4 so that way you can be,fully up to date with the exact,strategies you need to know so without,waiting any longer let's get into it,now if you don't know who I am my name,is Chase chapel and over the last seven,years our agency and training has been,managing over 200 million dollars in ad,spend and has generated over a billion,dollars in sales for our clients whether,they're in lead gen B2B e-commerce or,local or even an app campaign and we,work with some of the largest brands,that you know and love whether it's,Brands like Waterboy octi Power Crunch,we literally go through and optimize and,scale up campaigns for a very successful,brand so that way they can achieve six,seven eight figures in sales and,everything that we'll be sharing this,video is all data backed so that way you,have the most clear insights on what,changes next steps forward you need to,take with your Tick Tock ads and by the,way if this video gets over 100 likes in,the first 24 hours then I'm going to be,doing a giveaway to our free Tick Tock,ads course so that way you can get full,access and I'll be giving away a free,strategy session as well and that's over,two thousand dollars in value if this,video gets over 100 likes in the first,24 hours and make sure to comment down,below your your goals for Q4 and what,you're looking to achieve with your,brand alright so here we are the free Q4,Tick Tock ads course and my name is,Chase Chapel founder of surge IO and,travel digital marketing and what is my,experience with Tick Tock ads well we,spend anywhere from 200 to 450 000 per,month on Tick Tock ads for our clients,not only that but we've placed in the,top 10 Tick Tock ad campaigns in the US,nine different times for our clients,that's literally where we show up on the,top ads as the very first few ads and,that is you know really possible due to,the amount of spend the results and,being able to achieve these kind of,campaigns and in fact we work with all,types of Brands and have access to over,100 plus different Tick Tock ad accounts,through our training and agency whether,it's local ads running campaigns with,you know proximity to the region that,they're in trying to get people in the,door or if it's an app ad where we're,optimizing for app installs and trying,to make you know the app the number one,on the app store or like eCommerce ads,where we're literally able to scale up,and see an Roi return an ad spin that is,profitable for our clients or like,Legion where we're generating calls or,generating cells for a high ticket,product in fact with one campaign we've,spent over 339 thousand dollars to get,49 000 conversions we literally break,down these exact strategies and release,them for free as well but alongside that,even with the hundreds of Brands we've,scaled to six and seven figures we break,down the exact results and share the,insights from every type of client when,we achieve those results where we've,literally gotten clients by million,views and twenty thousand emails in a,single day 38 000 pre-orders in a single,day from Tick Tock where we've had,clients get 3.7 million views 5 million,views we've had other clients be able to,scale from twenty six thousand to ninety,three thousand dollars in a single month,if you can imagine how fast your brand,could scale it's very achievable we've,had other brands be able to achieve 716,leads for a dollar 82 cost per lead,we've seen cost per clicks as low as 2,cents to a cent cost per click with,under one dollar cpms Yes you heard that,it is like old days Facebook with some,of these strategies not only that but,other clients have told us that they've,scaled 160k in the first month and then,we've had other brands tell us you know,they're achieving 500 to a million,dollar months all from the exact,strategies we're going to be sharing,and then other brands that are posting,organic videos g
Let's move on to the first section of tiktok ads course: grow your brand with tiktok advertising
Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)
so look making your first viral Tick,Tock ad in today's social media,landscape is one of the very first steps,you need in order to get your brand off,the ground and running but there's one,big issue nobody knows how to do it,properly you see after landing in the,top 10 of all ads on Tick Tock multiple,times for our clients I've learned that,there's specific do's and don'ts to,making your ad go viral and completely,changing the trajectory of your brand so,in today's video I'm covering the exact,steps on how to create a viral ad for,your brand showing examples of how to,actually format these ads in what ways,to make your ads go viral on tick tock,on top of this free course I'm giving,away a thousand dollars cash to one,lucky subscriber if this video gets a,thousand likes so make sure to comment,your biggest takeaway from this video to,enter the win now let's get into it now,we're going to be covering how to create,viral Tick Tock ads we've spent over a,million dollars on testing thus far just,in the last 90 days and we have over 48,active ad accounts that we're running,currently and all of our advice is based,on data not personal opinion and because,we have access to these 48 Adat accounts,we're able to pull all these insights to,be able to show you exactly what works,with Tick Tock ads and in fact we're a,tick tock agency partner as well as,every ad account we're managing is,spinning on average roughly twenty five,thousand dollars so the first thing,we're going to be getting into is what,ads do not convert specifically you,don't want to have ads that are only,using images or gifs this will,definitely decrease conversion rates,number two is making Tick Tock native,videos not ads this is something you do,want to do because if you create an ad,like video that is very obviously an ad,it's not going to blend in with the feed,as well on Tick Tock people are going to,scroll by it the whole appeal of tick,tock is from the genuineness of the feed,it feels raw it feels authentic and,people are more likely to buy because of,this because there's not a bunch of,filler or overly marketing slogans and,phrases being thrown at them so you want,to make sure that the videos are,authentic and are native to the platform,number three is having no focus on the,product will lead to confusion sometimes,people take this way overboard and,create a video that is like a routine,Style video and it only shows the,product about two to three seconds out,of the entire 30 second clip and they,run that as an ad thinking that because,they're showing their morning routine,that maybe that specific product,placement will lead to sales a lot of,times it's just brand awareness and not,every single person is going to make it,to that point in the video where they,see that product and if there's not a,specific call to action which is number,four people aren't going to know that,you're actually selling the product so,they might not likely visit the website,you want to be very clear make sure the,product is being you know talked about,throughout the entire video so it's very,focused in so people know that they can,actually buy it and so what Tick Tock,ads do convert so we have a list of,videos that we're going to be going,through here and number one is making,sure all of the videos that you create,for tick tock ads are vertical video you,don't want to put landscape you don't,want to put Square Style videos that,works on Facebook and Instagram but not,Tick Tock number two is you don't want,your video to drag on Tick Tock is a,very fast-paced platform people looking,at more videos than ever on Tick Tock,compared to other platforms like YouTube,and Instagram and Snapchat Tick Tock has,a higher view video volume because more,people are watching the videos not only,that but they're staying on the platform,longer because they like short form,content so you want to make sure it's,very engaging and what I mean by fast,jump cut style content is every three,seconds you have a clip where it,transitions where you're at one angle,here it clips and you go to the very,next angle and continue the sentence or,continue the next tip or touch point,this is very engaging for the audience,because it keeps them in the loop and it,allows them to you know take in more,information without having to wait on,the full video to play through the third,one is keeping the content raw and,authentic speaking genuinely into the,camera going over exactly what it is,that you're promoting so that way people,can actually understand what you're,talking about and number four which is,super important we know these lift the,conversion rates if you apply these you,want to make sure that you have not only,music voice overlays but text overlays,and what I mean by each of these is,having music in the background very,subtly not overly taking the video where,you can't hear them or it's distracting,you want to make sure there's just a,small engagement of you know the sound,in the background that plays ni
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Continue the next second section about tiktok ads course: grow your brand with tiktok advertising
hello everyone it's chase chapel your,favorite digital marketer here and we're,going over a free tick tock ads course,with everything you need to know from a,to z on how to set up your campaigns how,to actually create the content and,launch the campaign so that way you can,get incredible results and all of this,information that we're covering you know,is going to be based off of the,experience we've had with running tick,tock ads at our agency chapel digital,marketing where we spend literally,hundreds of thousands of dollars per,month on ads for our clients getting,them amazing results and by the way for,this video i'm putting out a challenge,if we get a hundred comments on this,video i will be picking one winner for,our tick tock ads course that will be,releasing this year so comment down,below your biggest goals for 2022 and,let's get started in this video all,right so make sure to grab a pen and,paper close out all your tabs so that,way you can have full focus on going,over this training,so today we're going to be covering the,free tick tock ads course with myself,chase chapel and i'm the founder of,surge i o in travel digital marketing so,let's go ahead and get into it,what is your experience with tick tock,ads well we spend anywhere from 160k to,300 000 per month on tick tock ads for,our clients,we're placing ads and getting well over,a hundred million impressions every 60,to 90 days for our clients,and we've placed in the top 10 tick tock,ad campaigns in the us seven different,times for our clients that's not one,time that's not two times that's not,three times that is seven different,times for our clients that we've placed,in the top 10 top ads on tick tock,and we've ran ads for all types of,brands you know we've ran ads for local,ads with you know clients and we've also,done campaigns for app installs and,we've even done you know plenty of,campaigns for e-commerce brands and,being able to get conversions and,scale-up results there you know there's,lots of different brands that this can,work for,and just with one campaign we spent,three hundred and thirty nine thousand,dollars to get forty nine thousand,conversions that's a a little over a six,dollar cost per result,and because of this we received a 15,custom tick tock microphone and now we,can do karaoke in style,but all jokes aside tik tok is,incredible and,you know that microphone is actually,pretty sweet so we do appreciate all the,gifts and we do get a ton of value from,running ads on tick tock itself so the,value trade-off is definitely there,but how do,you know what will engage and convert on,tick tock well i have over 120 000,followers on tick tock where i share,marketing tips i've done over 30 brand,deals with sponsors i know what it's,like to be on both sides both from an,agency standpoint with managing ads and,also creator standpoint from having,created content and also working with,sponsors and knowing what you know,brands like from their creators and how,to do it in a way that actually,generates conversions,and i also know how to get videos to do,over a million plus views and how to,sell out an entire store with tick tock,a lot of individuals think it's left up,to fate whether or not they'll go viral,or not but there are things you can do,to increase your chances of getting a,million plus views and having a good,chance of actually selling out your,store,and i also learned from a lot of my,friends on account growth who are some,of the top tick tock creators in the,world here we have alex stemp who has,over 19.5 million followers and almost,half a billion likes on his videos just,this video here,92.5 million views another 150 million,views another one 58.5 million views,he's definitely figured out the way to,you know,follow a guideline that is for,storytelling to generate a ton of views,and i also coach tick tock influencers,and brands on how they can increase,sales from their tick tock accounts,so are tick tock ads for you,well tick tock got more traffic than,google in all of 2021 which is pretty,crazy if you think about it because i'm,sure a lot of you use google every day,you do a lot of google searches but even,though there's so many people using,google tiktok still beat them out for,most traffic,and tick tock has over a billion monthly,active users on their app,and their algorithm is very efficient,for the organic views and they have very,long watch times in fact average users,spend around 26 hours a month on tick,tock that's an insane amount of time to,be spending on tick tock every single,month so,they beat out youtube by 16 hours a,month that youtube gets on average and,tick tock beat them out with the average,user having 26 hours that's a full 10,extra hours so definitely there's tons,of opportunities to get plenty of,impressions because that means there's,so much people on there and spending so,much time that you have the opportunity,to reach them and be able to you know,convert,so,it you can get insane traffic and,conversions fo
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Continue the next third section about tiktok ads course: grow your brand with tiktok advertising
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
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Continue the next fourth section about tiktok ads course: grow your brand with tiktok advertising
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
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Continue the next fifth section about tiktok ads course: grow your brand with tiktok advertising
Getting Started With TikTok Ads (The Basics) - How to grow your brand with TikTok Ads in 2021
Getting Started With TikTok Ads (The Basics) - How to grow your brand with TikTok Ads in 2021
hey so i'm going to be talking about,tick tock ads today,so i'm almost certain you've heard of,tick tock maybe maybe it's yourself,maybe you're just passively viewing them,maybe you haven't downloaded the app at,all but it's been the fastest growing,social media platform the last two years,with over 2 billion,app,and download for us marketers the,products that people are buying,so last year martinelli's apple juice,went viral when tick-tock users found,out that biting on the side of the,plastic bottle,made a sound like you were biting into,an apple right here we have some vibrant,apple juice,i keep seeing this apple juice thing on,my for you page so it's supposed to,sound like an apple when you bite it,are you ready,i don't know who the first person was to,bite the side of a plastic bottle,but as a result thousands of ticktock,users wanted to give it a try for,themselves,and the cells skyrocketed for the brand,personally i don't think it sounds like,an apple i think it just sounds like,you're biting on a plastic bottle,i used to do the same thing with a panda,pop when i was a kid anyway,knowing the influence of their platform,it was only a matter of time before tick,tock decided to monetize it,and by monetize we mean start doing ads,and we know as users they're really,annoying but this is the reason that,these platforms are free for us to use,this is how the platforms make their,money in the most part,this is why over the last year,increasingly as you scroll through tick,tock you're seeing more and more ads pop,up you always get that annoying one when,you first open the app,you just can't close and every time you,close on it you accidentally click on,the brand,this is part of them starting to make,money from their platform so,the key question starts to come should,you be using tiktok for your ads,we've been playing around with tick tock,ads for a few of our clients so far and,we have had some,genuinely impressive success from the,platform but whether it's suitable to,you is largely down to your brand your,business,it's still very early days for tick tock,ads they're still finding their feet,some of the targeting isn't quite as,sophisticated as the other platforms,or nowhere near as sophisticated as the,other platforms but the competition is,low so it means it's a good time to get,in there and actually give it a try,so how do you go about it first thing,you're going to have to do is set up a,ticktock business account now 2019 when,tick tock first announced they were,launching their ads platform all as,marketers were dying to see it,there's slight nuances between all the,different ad platforms and all the,social networks,and we really wondered what this one was,going to be like because we were,interested we thought it was going to be,a big change,let's just say they borrowed some,inspiration from one of the,well-known players in the market or to,put it more bluntly if you've ever used,facebook business manager,you'll know what's going on here but,remember facebook have been doing ads a,long time,so it is not as slick and not as easy to,use it does take some getting used to,if you're just starting out and dipping,your toe in the water our advice would,be similar to when you were just,starting out with facebook ads,set up your account set aside enough,budget to reach a decent audience so the,ads can actually optimize towards,whatever,goal it is you're aiming for and let,them run a little while so you can start,getting some results,and tell the platform that's what you,want to see more of in terms of setting,up the campaign it's a similar scenario,you get to set your objective up front,so whether it's,traffic that you're after or conversions,or app installs,you can tell them what it is you're,aiming for and the pixel will go out,there and try and get you more of it,the targeting is where things start to,get a little bit more limited which is,why the goal setting is so important,demographics is fairly simple you can,set tell tick tock the demographics that,you want to aim for with your brand,and it will go out there and find this,for you and from our experience so far,it's pretty accurate,where things get a little bit limited is,on the interest-based targeting,facebook has got so much data on all of,us anyone who's seen the social dilemma,knows how scary it is what it means for,us on a marketing side is that we get to,build profiles of people that are,pretty accurate to the products we're,trying to market and therefore,conversions are pretty good,tick tock isn't quite there with this,data yet so whilst they might know who,we are they don't yet fully understand,what we're into,and that means that the targeting is a,little bit looser hey i just said this,in this video and realized that i said,that title didn't know what we're into,obviously that's not true the whole,platform is built around before you pay,where they monitor what we're into what,we're interacting with,and learn from it to suggest things for,us what
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Continue the next sixth section about tiktok ads course: grow your brand with tiktok advertising
$0-$5K+/Day in 7 Days with TikTok Ads (STEP BY STEP TUTORIAL)
$0-$5K+/Day in 7 Days with TikTok Ads (STEP BY STEP TUTORIAL)
this is how we took this e-commerce,brand to five thousand dollars plus,sales days using Facebook and Tick Tock,ads and yes you heard me correctly that,is five thousand dollars per day in,sales,in Tick Tock right now is one of the,largest opportunities of 2022 and 2023,and if you're not on the platform then,you should definitely consider it we see,Brands going viral every single day,being able to scale up their results and,sell out their entire store so in,today's video I'm gonna be breaking down,step by step exactly how you can set up,these exact strategies use the campaign,types the exact audience structures so,that way you can actually scale up your,results and be able to achieve these,numbers too and we're gonna be showing,you exactly how that five thousand,dollars is being generated every single,day in the Shopify account and actually,break it down over seven day periods so,that way you can see exactly where the,campaigns are producing results and get,a better idea of how to structure,everything in this videos for everyone,who's just starting a brand or already,has a brand producing six seven figures,a year these structures are going to,allow you to scale up even further so,definitely give this video a big like so,that way I know you're watching and,let's get into it alright so here we,have the breakdown in Shopify you can,see that there's been 37 000 in cells in,the last seven days and over that course,you can see fifty six hundred dollars,six thousand three hundred and then it,dips down to 3 700 and then starts to,climb back up 42. six thousand five,thousand and five thousand eight hundred,so on average maintaining about a five,thousand dollars per day plus average,and you can see the sessions have,increased dramatically and a lot of this,is due to the traffic that's directly,coming from Tick Tock because it is so,affordable you can literally get clicks,for pennies which allows you to drive,insane amounts of people to your site,like old days Facebook in 2016. and the,conversion rate is still out of 5.11,even with all this additional traffic so,we're going to be breaking down how,we're able to get so specific what the,actual audience is to achieve these,results so the first platform breakdown,we're going to be looking at is Facebook,and how how these are actually,structured you can see in the last seven,days we're spending you know roughly a,thousand dollars per day and this is,really due to one having lookalikes,where we're able to use this data and,you know actually create look-alike,campaigns around specific audiences that,allow us to scale up so we're spending,about 400 daily there averaging 40,purchases every single week and then we,have a retargeting campaign where we're,literally retargeting these exact,customers who didn't actually complete,payments so that way we can get them,back into the bar model to actually,convert and we have our interest,audiences at 500 daily where we're doing,a lot of testing right now still and are,achieving a much lower cost per result,and then our open audience which is,absolutely doing amazing where we're,able to literally do no targeting at all,and just leave it entirely open and,these actually end up becoming some of,the best performing audiences for you in,the future and you can actually see how,these are structured you want to keep,your data separated you want to keep,your lookalikes together you want to,keep your retargeting together you want,to keep your interests together because,this gives you the most insights into,what's working because if you know that,interests are performing better well you,can say okay okay we need to focus more,on interest or if your lookalikes are,performing better then you can say okay,let's focus more on look likes and that,keeps your data streamlined so that way,it's very easy to understand and so,let's go ahead and look at some of these,look-alike campaigns you can see that,we're testing the same audience a,purchase 180 day except it's broken down,into percentages one percent one to two,percent two to three percent and so,forth and allowing that run on a CBO,level where the budget's actually you,know being moved on its own in between,each audience is allowing Facebook to,optimize for us and we can quite,literally see which audiences are,actually performing and they're all,doing you know pretty average numbers,across the board and so once we start to,see some gaps like where this one's,actually training up in our cost per,purchase we can actually turn this off,and dedicate the budget to the rest of,these and as we break into our actual,retargeting campaigns you can actually,see what are being retargeted here we're,retargeting people who viewed the videos,if you're posting IG and Facebook reels,and you're definitely going to want to,retarget those actual engagers then you,have add to carts people who are,actually adding to cart on your actual,website you want to retarget these,individuals because they haven't,converted yet websit
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How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
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