TikTok Marketing Strategy For Small Businesses That Need More Leads
could tick-tock lead ads be a good,avenue for your business,hey guys welcome back to another episode,i'm darren cabral i'm the ceo of suit,social we're a digital marketing agency,that helps businesses build their brand,generate leads and make more sales,online today we're talking about tick,tick-tock ads but not just any tick-tock,ads tick-tock lead ads for those who,that don't know first of all tik-tok is,the video sharing platform so very much,like instagram reels it's a platform,where you can share short clips of,videos often times overlaid with music,it's blowing up it is exploding the user,base every week gets bigger and bigger,and bigger and it's not just kids doing,funny dances anymore there is legit,business happening this platform because,it's getting a lot of attention but,beyond tick-tock there's another,component of it and that's tick-tock ads,so just like every other social media,platform has an advertising system,facebook has facebook ads google has,google ads linkedin has linked in ads,well take talk also has a platform,called tick tock ads and this allows us,to actually buy advertising space on the,tick tock platform and actually place,our ads in different areas and different,streams and it is really really,effective we've been testing it now for,the last three or four months i've done,it with our own agency first and we,started rolling it out with certain,clients that we thought would make sense,for,and it's a very powerful system but it,really started to interest me lately,when tick tock ads released their lead,ads format this is just like the,facebook lead ads or lead formats that,you've seen probably in the past where,you click on the ad and instead of,taking you somewhere it just kind of,flips around and the customer can,instantly fill their information and,that gets submitted to the advertiser as,a lead those kinds of ads are really,good they've for a long time been the,most profitable most successful types of,ads on facebook especially for service,type companies um as well as google and,linkedin so now that tick tock allows,the same feature um we're getting really,excited it's something that you as a,business should start thinking about of,could tick-tock lead ads be a good,avenue for your business especially like,i said if you're a service company,especially b2c,you're selling services to actual you,know people homeowners local customers,that's something you're going to want to,consider and the real reason why these,lead ads are so effective is there's,such little resistance you don't have to,worry about the customer going back to,your website and your page not loading,or navigating to the wrong area these,lead ads are literally like they can see,an ad they see what you're up to they,click it and they they basically fill,out a form in many cases it autofills,based on their account information so,they have to do nothing click submit and,boom you've got to leave to follow up,with right the only thing that's,different with tick tock ads in general,not just delete ads you can't just film,highly produced ads the way you would on,youtube or facebook the challenge with,tick tock ads is you have to make your,ads look like content that actually,falls in the feed and tick tock does a,very good job of kind of enforcing this,and they actually work really well i'm,glad they do it because when you're,scrolling tick tock if you've never been,on tech talk or you're not a big tick,tock fan that's okay but if you've been,on tickets as you're scrolling half the,time you don't even realize something's,an ad that's intentional they film tick,tock ads like a tick tock it's on a,phone it's vertical it has subtitles it,has music so if you got to figure out a,way to make an ad that looks like that,and you can place it as a lead ad you're,going to do really well because i,guarantee you 99.9 percent of service,companies are not running lead ads on,tick tock you can be the first and,there's a huge first movers advantage in,doing that so if you want to learn more,about how you can use tick tock ads,definitely feel free to reach out to us,in food social dot com check us out,online at,www.suitsocial.com or just check the uh,show notes or in the description there,for the links back to our website and,all the other stuff that we can do for,you but we'd love to have a chat about,your business talk marketing strategy,and see if tick tock might even be a,good fit for your business along with,other stuff like facebook ads google ads,and all that but we'll leave it there,for today hopefully that's helpful,hopefully you go home thinking about,tick tock ads if you have any questions,drop a comment below
Let's move on to the first section of tiktok ads customer service
I spent $2,013 On TikTok Ads To Get SMMA Sales Calls - Here’s What I Learned
I spent $2,013 On TikTok Ads To Get SMMA Sales Calls - Here’s What I Learned
if you're an agency owner who wants to,get more booked appointments using tick,tock advertising well,i spent two thousand and thirteen,dollars on tick tock ads testing booked,appointments for my agency so that you,didn't have to so make sure you like,comment and subscribe we're going to go,over the results i'm going to show you,my personal opinion on this um what kind,of landing page you should be using,you know the the kind of ads the,verbiage i'm going to show you,everything inside of what i'm doing,right now um i know a lot of you guys,follow me and you're probably like wait,you only spend two grand you spend so,much more well joe well here's the thing,i only tested it out for like 200 a day,for about maybe a week and a half so,we're just gonna go through the results,here um i'm gonna be starting these ads,back up probably in the next couple of,days um i kind of want to do this review,video with you everybody so you can see,cost per click you can see cost per,booked call and how it's actually very,efficient because,with this two thousand dollars,i was able to book 29 booked calls which,is actually a lot for an agency um so 29,booked calls that means that you know if,you're running an agency you should be,charging at least 2k a month for you,know some of your higher ticket services,to the point where like you got to close,one out of these 29 people or you should,be closing three to five out of these 29,people,closing three to five you should be at a,three to four row as of this amount so,it actually is very very profitable but,it's got to be done the right way my,cost per click though is so low and,you're thinking well you must be getting,a lot of leads well we have gotten,a lot of leads so the lead quality,has not been that great from tick tock,um i am also running youtube as well but,i don't have enough data yet to show you,guys for that so i'll be showing you as,well um but i kind of want to hop into,this campaign here so uh let's get right,into the ad group level so i was running,two ad groups um one i was spending 125,a day,and then the other one i was spending,about a hundred bucks about 225 a day um,this one spent 1200 spent 800 and look,at the difference in the cost per click,here okay i'm almost paying four times,more there but my cost per booked call,was actually a lot higher over here so,this means that they're just more high,quality people okay um that's just what,i've been able to take from this,campaign i had over 3 600 clicks which,is a lot of data that i can obviously,push to facebook too because all these,people are coming through the tick tock,pixel but,also my facebook pixel picking it up and,i'm retargeting audiences are even,bigger so now i'm an omnipresent i'm all,over the place i can target you on,facebook if you leave tiktok i can hit,you on youtube if you leave facebook and,tick tock as well for google tag manager,um,if you hear that scurrying in the,background that is my dog so,yeah so this first audience here that i,got you know more booked calls we're,gonna hop right into this,and show you the exact targeting that,i'm doing,okay website i got my pixel automatic,placement user comment,okay we're doing location is us,um we're also doing,gender all okay and i'm doing 1824. i'm,not doing 13 to 17. i do not think you,should be doing that i just kept it very,broad to start all languages and then,here's some of my interests marketing,and advertising social media ads google,ads advertising and tick tock social ads,effective advertising all these in you,know advertising based pr keywords even,email start your business branding,like clothing accessories e-commerce,people who might have shopify stores for,clothing online courses maybe people,running a webinar we can run ads for,them and then we also did this people,who watch videos of the following,marketing tips marketing agency facebook,ads marketing strategy shopify tips,shopify drop shipping marketing tick,tock we picked those as well targeting,expansion we did age and interest and,then daily budget was 100 bucks,um day parting all day,okay,now i'm going to hop into this ad group,and this was the one that had a higher,cost per book to call okay so this one,we did,same age group but we just did less,interest,like less interest of the one that we,just had,and then we also did the same hashtags,we enabled target expansion and i kind,of want to get into the ads for each of,these because there actually might be a,difference in the messaging okay so this,ad well this ad group,these ads we're going to,let me see here,this one was getting seven dollars a,booked call oh my god,i did not see that okay so we're going,to go to that ad actually that one,that's getting that one's got eight,conversions that's nuts so i want to see,the landing page i do have two landing,pages and i kind of want to go over this,with you so you kind of have more,context and understand where i'm coming,from,um lessen some of these tabs,okay,start running profitable ads
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Continue the next second section about tiktok ads customer service
NIYATHEMBANA NA? EP248 |
NIYATHEMBANA NA? EP248 |
hey yo boom it's your boy King Ginger,creme de La Creme in 20 seconds,welcome to another exciting episode of,couple switching phones we're in the,streets of Johannesburg and we are,looking for lovers,it's going crazy he's going hey Pina,knows,streets of Johannesburg there's a couple,that we've been following uh well if you,can pee my eyes,demands,another exciting episode of,couple switching phones we are in the,streets of Johannesburg and we are,looking for loversity,foreign,I love you so much Zimbabwe I hope you,guys are good I love you I love you I,love you so much,what up South Africa I love you guys,sector Perkins,stand up,guys if you can allow me only three,questions and then I will let you guys,go what questions first uh it's,questions for uh,I wanna know from you guys are you guys,dating and and how long have you been,dating and what is it that you love,about each other so from when what's,your name foreign,foreign,foreign,foreign,89 89 yeah 11 percent,um,talk to me uh when uh um,in a scale of hundreds,yeah hundreds hundreds yeah so just a,hundred percent,hundred plus hundreds,I love it guys so in the essence,for 60 seconds,60 seconds,same applies to you so I mean we'll,check his phone and we'll see what is,so it's called loyalty tests guys,foreign,I know,yeah,something,um foreign,my brother,foreign,I went okay,all right my favorite it's going crazy,it's going bananas it's time for famous,question it's time for what,the famous question the famous question,is sample what the famous questions,the famous question is coming right now,uh mama say can I please come inside,yeah,how wait,oh where do you want,and yes,what's in,my mail,we have him yes all right,King James I can come inside okay thank,you so much for allowing me to come,inside,um,all right cool guys thank you for,allowing me to come inside this one,you're good right yeah I'm good perfect,here I am I City ladies first yes yes,perfect yes,foreign,can you please hug each other first,hey okay you will never know maybe it's,the last hog,whoa whoa,um,what's up my brother,right all right guys we're on what's up,right now I love you,system all right,all right,okay,okay,lilies,I miss you,foreign,foreign,okay,no results,okay,it was nice seeing you,it's,in here,okay,no results,um,Facebook,yes all right uh as Paul Millennium but,let's jump on Facebook and see what's,the Facebook,yeah all right,um,oh a message all right I love you,no results,okay typos I miss you,no results,okay,um,all right so some good I'm outside,no results oh no Instagram no oh no uh,what's happening Facebook yes,foreign,Army,foreign,right okay,this is from hey all right now what's up,no,all right guys we are on WhatsApp right,now and we are about to tap the Chinese,I love you,for testing no type I love you but,delete and get turned,out,oh okay,oh,yes that's me nice,okay,foreign,funded,thank you,you,is this one,everyone,is,called which is,like two weeks two weeks,is,foreign,foreign,foreign,TV couple switching phones it's going,crazy it's going bananas in the streets,of Johannesburg ever failed to get me,nice,December welcome I want to say to,everyone Buffet so please make sure that,you are safe December when the show,don't drink and drive when the show will,sin when you get a chance to have sex,use the condom because,the next year it's going crazy it's,going bananas,to my relationships,cmtv we love you all I love you in UK I,love you in Zimbabwe I love you in,America I love you in Quebec I love you,I love you in Durban I love you hey,buffets,foreign
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How To Get US TikTok Ad Account - Target Any Location In the World
How To Get US TikTok Ad Account - Target Any Location In the World
what's up guys welcome to another video,in this video i'm going to share with,you how you can create tick-tock ads for,any country in the world so if you are,based in europe and you want to start,advertising on tech talk to people in,the us i'm going to show you exactly how,to get account and surprisingly enough,you do not even need,u.s phone number like more most gurus,tell you to actually get that done on,the other hand if you are based in the,us and you want to start advertising to,uk australia new zealand or wherever,else that video is going to help you get,the accounts you need to do that stay,tuned,welcome back guys welcome to the channel,if you're new here my name is jacob,wikowski and in this channel i document,my journey of starting new dropshipping,stores basically to see if dropshipping,is still alive in 20 and 22. so on the,beginning of this year i decided to,devote most of my time and most of my,money into creating new stores to see,again if it's possible to make money,with drop shipping and to be honest with,you for the first seven months of my,journey i didn't win anything i've lost,over 18 000,probably tested 20 25 different products,nothing worked for me until about four,weeks ago i found first true winning,product that actually brings me,consistent profit and right now i'm,averaging between two to even 500 profit,every single day so this changed a lot,for me now i'm in the phase where i'm,transitioning or scaling,and not only running ads to us-based,customers but now i moved a couple days,ago to uk as well which is doing great,for me but this basically begs the,question,how did i create multiple different,accounts to be able to target multiple,different countries with tiktok because,as you know tick tock only allows you to,target the countries where you are based,or the surrounding countries if you like,however if you're based in europe you,will not be able,by the default to target us-based,customers and vice versa so in this,video i'm going to share with you,exactly how i was able to create,my first us-based account now it's worth,to mention that my very first us-based,account,i didn't create it myself i've actually,paid 50 for it on app work i found one,person who were was basically creating,those accounts and after he created that,account he didn't even needed my,telephone number or he didn't need us,telephone number for to create my,account so,that was pretty interesting to me,because most of gurus on youtube tell,you that you need to have us-based,telephone number and all those different,things to be able to create your account,all i needed to do is to have a vpn and,change my ip to us,and then,basically,go ahead with an email i had and i used,my uk uh telephone number and that,seemed to do the trick so,we're in my computer right now like i,said all you need is vpn and email,address that have not been used with,tiktok yet so,when it comes to vpn i'm using nordvpn,and fun fact you only need it when,creating an account now,after i create the account i've never,used this vpn to login into my account i,logged in from my normal usual,ip address from my internet provider and,i never had any issues so,even if you have to buy a paid version,of nordvpn i think it will cost you,under 10 dollars per month and you only,really need it once you don't need to,keep this subscription to keep logging,into your account so that's what i did,vpn is nord,vpn i'm connected to united states right,now so go ahead and create a new account,so what you need to do is to go to,ticktalk.com forward slash business it,will redirect you to us,page,but you have to have vpn,active and then basically click click on,create new account so this will take you,to a form that you need to fill out with,your details,and again make sure that you have an,email address that have not been used,with tick tock yet,okay so we're on the sign up page so,what you need to do is to just use your,email 123,gmail.com and then from here obviously,choose your password,and then click on send code and this,will send a verification code to this,email address that you have provided so,let's see,all right there's one more step the,verification to see if you're not a,robot,and that's it so let's go ahead,move on to my email and see if we will,received,email from tiktok there it is,go back here,paste,agree to their terms and conditions and,sign up,okay so us is where we want to target,the country that we want to target,industry obviously e-commerce you can,choose any sub-category in here i think,because you will be testing multiple,products anyway so,choose anything business name if you,don't have a business and then i,probably assume that you would be using,your own name,uh right here,okay time zone and telephone number now,i personally left it as a us plus one,code um just to not give tick tock any,i don't know doubt that i'm based in the,uk and then what i did is i simply put,in my,normal uk telephone number here,three oh,there you go and i left th
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How to Use TikTok Ads to Get Leads For Your Business
How to Use TikTok Ads to Get Leads For Your Business
i've been talking a lot in my videos,recently about how i'm finding facebook,ads a lot less reliable when it comes to,lead generation and reliable in general,when it comes to advertising,but advertising helps fuel the fire if,you watch my video subscribe to go and,get that if you if you watch my video,the other day where i talked about my,new campfire methodology,which talks about the new way to grow,with video in 2022 and beyond and you,can get the blueprint for that by the,way at mattjohnsononline.com,free blueprint um i talk a lot about how,instead of ads being the major,structure that drives everything it's,going to be i believe and what i'm,seeing in testing you're going to have,to spend a little bit of money on ads,and using organic to sort of blow,everything up there's a whole,methodology and training on that in that,blueprint if you grab it there,and what i'm using lately and having,success with is tick tock and,i've been testing facebook ads right,alongside it just to make sure that i,wasn't seeing the wrong numbers or,whatever it might be and while my tick,tock ad numbers are not exactly,mind-blowing,they are massively better than facebook,and they also are much more in line with,what i was willing to pay for similar,ads on facebook before so what i'm going,to show you in this video today is how,to run a lead generation campaign on,tiktok to build your email list i'm,going to show you exactly what i'm doing,all right okay so let's jump right into,it um so basically what i'm doing is i'm,driving leads to a very specific offer,it's just a download just a regular lead,magnus lead magnet thing and they're,going into my crm i use drip and then,they're going into an email sequence,to book a call with me obviously you,know to help join my ignite program to,help people build their videos their,build their business with video,and so what i'm doing on tik tok is,that's where i'm drawing like driving my,cold traffic here and i'm going to take,you inside of that,right now and then we'll go through um,after i show you the what what it looks,like here i'm gonna take you inside and,give you an exact process that you can,copy and paste and follow for yourself,so that you can start driving leads,through,uh through through tick tock ads so let,me show you what i'm seeing here,so this is my tick tock ads account,and,um i've been that's the ad level let's,go to the campaign level and i've been,doing a lot of testing and i'm still,testing to be honest with you,but here are the numbers that i am,looking at,so,fourteen thousand impressions on this so,far point four five percent clicks your,rate i'm actually seeing that tick tock,click-through rates are much lower than,the sort of regular one percent,benchmark that we're used to looking,used to looking uh used to looking at,used to be looking at what's wrong with,my what's wrong with the way that i'm,speaking,um,and you see it's a 11 cpa that's,relatively normal in business to,business um and i'm i'm not i'm not in,love with it i'd rather it was somewhere,close to seven or eight,but,on facebook you're lucky to get 20 21 22,these days because of the cpm and look,at my cpm number for b2b here,12.51 usd in all of my tests on facebook,and instagram ads over the past month i,have struggled so much to get cpms which,is the cost of advertising costs to,reach a thousand people,under,literally 60 70,and we're talking about 12 on tick tock,and i actually think this could be quite,improved and it probably it's better as,you drill down so this is the camp this,is the uh this is the campaign and i'm,running this to my you guys can get it,for free here if you just if you just,click the link this is what i'm running,a lead magnet to,but um,you can see here i tried a few different,audiences wasn't loving what i was,seeing and some of the other stuff tick,tock is very touchy about things getting,approved or not and what they like to do,is this,they like to half approve things it's,really weird but i don't see any impact,myself i'll let you know if i do see,impact but i'm actually not seeing any,impact from this partial,it's very strange it's very strange,um so you can see for this,um i spent 138 dollars here two dollar,cost per click or 267 cost per click,12 cpms 52 clicks point four six percent,ctr,uh 13 conversions at 10 68 right and,it's actually more than that because,data and ios 14 and all this stuff um,which is a 25 conversion rate et cetera,et cetera i'm also split testing landing,pages on the back end as well because i,always do that usually very different,landing pages and again as i said we're,sort of early on in this,and the numbers are not blowing you away,i'm sure but they are,really good compared to it's similar to,what you used to be able to get running,facebook and instagram ads,um and you just like you can't do that,now,um 2.40 costs so now as we drill down in,the creative so i tested a very short,creative,um,can i pre i can preview here i tested a,very very short creat
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How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
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How to Create Tiktok Ads Account for Clients
How to Create Tiktok Ads Account for Clients
hey guys so i'm getting a lot of,questions on how to set up an ad account,and how to set up an agency account and,business center and issues with um ad,accounts not spending so i wanted to,just jump in here and give you guys a,brief overview of how to create if,you're running ads for clients or you,want to run ads for clients then what,you're going to need is this agency,business center account so it's very,similar to if you're familiar with,facebook at all it's very similar to the,business manager in facebook so for,example we use an agency business,manager,inside of our facebook account and with,that agency business manager,we request access we request partner,access to all of our clients ad accounts,so that means that we don't have to,create the ad accounts for them we don't,have to have ownership of the ad,accounts and if and when the,relationship um you know separates and,maybe they bring it in house or they,stop running ads they can just take all,the information and,they own that asset so it's very,important to have your own ad account,and if you and for your clients to have,their own ad accounts and,if you are an agency running ads for,clients you do not want to be creating,the ad accounts for them under your,business center um because as far as i,know you can only create one ad account,per business center that might change um,in the future it may have already,changed but i know for us we could only,create one ourselves so,what i did is i did a lot of research,because i was really confused about this,as well and i know friends of mine who,are facebook marketers by trade and now,getting into tick tock marketing are,having some issues with this too so i,kind of did like a deep dive one,afternoon to figure it out i watched a,lot of youtube videos and because they,have these the way that it's structured,is a little bit differently than um than,facebook because they have um a few,different like types of business center,accounts,and like one for solo businesses another,for agencies that are managing multiple,different accounts so this is,specifically for,agency business centers where you're,managing multiple different ad accounts,and you need to request access to those,accounts so you can manage them inside,of your business center so,um i have got the two articles that i,used to,walk myself step by step through the,setup process and then also walk my,clients through the setup process so,number one is going to be to create your,agency business center and the reason,again why you do this is because you,want to be able to manage your clients,campaigns but you don't want to have,ownership of their ad account so,you're going to,go through these steps i'll share the,article with this video,so we don't take up too much time here,but from your personal account you're,going to create your business account,and then once you've created your,business account,you're going to go through the steps of,requesting access to an ad account now,if you have a client that does not yet,have an ad account what you're going to,do is i'll share this article as well,but i recommend sharing this article,with your clients so that they can walk,through it on their own if they're tech,savvy my clients largely are not tech,savvy so i have to actually get on a,video call with them,and do a screen share and walk them,through all of this right so,um you want to start with them on a,screen share share this link right here,and have them create a page,or create their own uh,tiktok ad account,and they're going to have to go through,a whole process which includes getting,the,business account,set up getting it verified adding in all,of their information they're gonna have,to create a login with their email,address password,um they're going to need to enter their,business information they need to have,their legal information ready so they do,require an ein number i think it's just,the last four of like the social,security number or last four of the ein,number i don't remember,um,but they do need to include their,business information,and then they'll register,and um super important here once they,have their ad account set up they are,going to need to and once they've got,their their business information entered,they i recommend,having them verify their business,account it's the same with facebook,y'all if you don't verify the business,account you're going to run into issues,at some point down the line i guarantee,it so just have them verify the business,account again they're just going to have,to upload some official documents which,is fine it's easy they should have it,readily available on their computer um,and then most importantly have them add,their payment method because these ads,are being billed via tick tock to your,client you do not want to pay for ad,spend through your ad account,um at least i don't that's that's not,how i run my business and i don't,recommend it um because it's just it,creates issues generally and,you don't want to be res
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How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
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