in this tutorial i'm going to give you a,practical introduction to the tick tock,ads api,so at first we're going to learn how to,get access to the ticktack ads api then,we'll examine your account campaigns ad,groups and ads,then you'll learn how you can report on,your ads and lastly how you can find the,best performing ad by ad spend,so this tutorial is targeted,at marketers,who,run some type of tick tock ads and,should be ideally comfortable in a,somewhat technical environment so,maybe you're a spreadsheet pro or you've,dabbled with some,some sort of apis before,maybe you have some programming,experience um,yeah but you must feel somewhat,comfortable,with these terms and,with accessing your tick tock ad account,programmatically,but this introduction will guide you,step by step through how you can do this,yourself,so before we get started,we need to get access to the tiktok ads,api and,if you watched one of our other,tutorials on the facebook ads api it was,very straightforward to get an access,token by creating an application and,then working with a facebook graph api,explorer,on ticktop on ticktalk it's not so easy,so,in order to,make your first api call through the,ticktalk ads api what you need to do,first is register as a developer,then get approved which usually takes a,few days,and then,use your credentials to create an access,token but let's get started,so first of all um you can go to,ads.ticktalk.com,marketing api,and you could should get to a page that,look uh looks some something like this,um this is the home page uh over here,and if you have not created a tick tock,account before there should be a button,here saying register as a developer,and once you've registered as a,developer so you go through a few,different steps here,once you've registered as a developer,you can go and create an app so i'm,going to go to my apps over here,and as you can see i previously already,created,two apps one that we actually use in our,business the kitchen io app and then we,have the kitchen i o demo app which i,specifically created,for this tutorial,i will just run you through how you can,create your own app as well,so first of all let's go over here,create new so,first we need to give it a name so i'm,just going to call this the kitchen,aisle demo at,number two,and yeah,we need to provide a short description,um,we want to,pull some reporting data,all right that did not work,kitchen io demo app number two,pull some reporting data,so these two things are fairly,straightforward now we have two more,points that may,are not so straightforward for you,so we have the advertiser redirect url,and we have the scope of permissions,the advertiser redirect url,is the place where ticktalk will send,advertisers after connecting their ad,account to your app,of course in our case we just want to,create an app that we use ourselves so,there is no advertiser connecting their,ad account this is just us,connected on our own account so you can,just put your home page here i'm just,going to put hours as well,and then we need to select some scope of,permission so in order to protect,advertisers which again in our case is,not so relevant but technically in order,to predict advertisers from accidentally,sharing crucial information with a third,party app like the kitchen io app,the api access is broken up in different,scopes that means if you want to build,an app for other people to use that can,create ads or that can report on ads or,upload assets or something like that,then you can specify what type of,permission is relevant in our case,we can ignore the ad account management,part this would only be relevant if you,were building an app that was about,sharing access to your accounts or,something like that in our case we just,want to do ad management so we want to,read out campaign information etc,we want to be able to report so all of,the reporting levels are relevant and,then,if you,also want to create an ad we also need,creative management in order to upload,videos or images,and that's it so as you can see there,are a bunch of different,scopes of permissions here as well so,for example things like automated rules,things like add comments etc and those,are not really relevant right now,for us for this intro tutorial but feel,free to select anything or everything,as you please and then,once you hit confirm i'm not going to do,this now but once you hit confirm um you,will see that your app will be pending,and this usually takes two to three days,um so,if you're hitting confirm now,stop the video right now and get back to,us in uh two to three days,hopefully you're back and,watching again after two to three days,after being approved so this is what,this should look like for you you'll see,an app id over here,a verification status and a secret and,let's,now,go through the steps of,generating an access token,from our credentials,so i'm going to go open up the this app,over here and what we can see now is,that we have an app id we have a sec
Let's move on to the first section of tiktok ads developer
TikTok Ads API Tutorial: Ad groups, Ads and creating a report
TikTok Ads API Tutorial: Ad groups, Ads and creating a report
so now that we have,successfully,gotten our access token and we were able,to get some campaign data for one of our,ad accounts let's actually move through,the other steps a little bit more,quickly and if we look over here,at my,blog article what we can see is that the,next step in our list is to get all ad,groups belonging to a tick tock campaign,and what we want to do after is once we,have,the ad group we want to get the ad or,get ad level data,for this particular,ad set or number of ads and we just want,to take a look at what does the data,look like what does the reporting data,look like can we,spot some similarities to something like,facebook for example,so i'm just going to,start over here so as before let's,revisit what we did,in our other in our previous video so we,were pulling data from,the,campaign,from our ad account on campaign level so,the structure that we used here was this,business api businessapi.tech.com,we have version 1.2 and then we have,campaign get and then we use this,advertiser id,over here and we have a page size as,well and let's duplicate this request,over here,and do this call so let's just try this,i think it's called ad group so i'm just,going to try that same structure it was,a campaign before let's just see if that,works,looks like it does um so that's great,let's see,if we can figure out how we can get,data,just belonging to our just just ad,groups belonging to our particular,campaign that we set up,so let's go over here i'm going to go,over to the official documentation and i,can see there is some campaign ids,filter that we can apply and let's take,a look at the official documentation so,we're here at the get ad groups part um,so if you need a refresher we were in,the api reference ad groups get ad,groups before we looked at the campaigns,and let's take a look at what of the,what are the fields that are available,so we can see that we have the,advertiser id this one we already,supplied and then we can,define what fields we want to get,by default all fields are returned,that's good for us and then we can use,filtering so,and filtering is an object so we need to,supply an object and then we need to,supply campaign ids as a list of as a,list of numbers so let's see if we can,do that over here,i'm going to add the,filtering parameter and then we need an,object,and this object should use campaign ids,and then now this is always the tricky,part uh do we now need just a list,um do we just need a list of ids or,is it,comma separated values so let's try out,a few things i'm just going to take,this campaign id over here,from our other request,and send that through,and now it says not a valid list which,is fair,so i'm going to try,just a list of integers,okay so that's where that that worked so,what we can see is that we supplied this,campaign id not in quotation marks but,just as is let's see if we could have,supplied quotation marks,that also works,let's see what is the difference here,i think there is no difference but maybe,we get these in a different slightly,different order,unsure about it um,so yeah but that works um i'm gonna use,the quotation marks because i think it's,a terrible idea to have,ids,um,formed as integers,so i want to keep these as strings so,this works fine uh looks like this is,how we can get some ad groups so let's,try um,the same i'm going to duplicate this one,and say get all ads,belonging to an ad group,and this really is also doing that so,i'm just going to rename this,belonging to a campaign okay,cool so now this should be pretty,straightforward now so we should just,pick an ad group that we uh got over,here so i'm just going to choose one,so this is the idea world copy over,let's try that so we should just change,the structure here so now we want to get,ad level data so we want to get the add,and instead of a campaign id filter i,want to supply an add group ids filter,and the ad group id i'm supplying is,this one,and it looks like that worked because we,only got back one uh ad so that looks,good,cool um so we have now successfully been,able to get,campaigns ad groups ads,belonging to different,different objects and if i wanted to you,know add a different filter here of,course i could,i choose not to and let's look over the,last step that we want to do so we got,ad groups belonging to a ticker campaign,and we got,all ads belonging to a tick tock app,group,so now let's take a look at the,reporting part so,let's say we,in this case we're now saying let's,create a report that gets ad level data,but we just saw actually that this,particular ad group just has one ad so i,don't really,need to get the reporting broken down by,add if there's just one there,so maybe we can actually get ad level,data,or asset level data entire across the,entire campaign because it looked like,there were a few more that we could,choose from,um so what we need is something called a,basic report and i'm not going to go,through our own blog article but i'm,just going to go through the
After seeing the first section, I believe you have a general understanding of tiktok ads developer
Continue the next second section about tiktok ads developer
TikTok Ads API Tutorial: Fetching campaigns data
TikTok Ads API Tutorial: Fetching campaigns data
so in the next step let's take a look at,examining our account campaigns ad,groups etc basically look at our tick,tock ad account via the api,and in order to make our first api call,what we need to do is make sure that,we're using the access token that we,created in the previous video and use,that to make our api call so i'm just,going to bring up insomnia over here so,we had our first,call over here where we,requested our access token with our auth,code secret and app id and we got back,the access token so i'm just going to,copy,this over here,and let's,prepare a new request,over here,so in order to make an api request to,tick talk we need to pass in,the,access token as a header argument,so it needs to say access token and then,our access token and then we need to,specify the content type as well as,we're passing in json,and that's it this is what our every,request will look like so all we need to,do now is figure out what type of,requests we want to make,um so let's go over to the official,tiktok,documentation,and i am now in the campaign management,part of the documentation you can see,here where there is an overview and,there's some api reference as well let's,start with the overview,and let's start with the campaign,structure so this is something you may,already be familiar with if you're,running ads on take talk yourself but as,we know this from facebook or google we,have a three-tiered structure so we have,a campaign an ad group sometimes this,will be called ad set on other platforms,and then we have an ad and we can see,the different parameters or attributes,that are being defined on each level so,we have objective and budget and,campaign level,we have,also budget on ad group level so there,seems to be a possibility to set this on,either level the promoted object right,what are we advertising the placement um,the audience,and then of course bidding and,optimization and then on ad level we,have add format the actual creatives,that we're using text call to action etc,so it looks like creatives here in this,case are referring to videos and images,because text and call to action is,mentioned separately on facebook for,example when facebook refers to,something to uh to,as an ad creative uh that,technically means the entire user facing,part of the ad so the video image but,also any text the url etc,cool,so,um,let's,dive into the api reference over here,and let's take a look at some sample,sample request so we can we can actually,get all campaigns i think this may be a,good starting point,to get all campaigns belonging to an,account,all right and what we can see here is,that in order to get the campaigns we,have this request address over here,which is what we can simply copy,and use in our request i'm just going to,copy that over here,this is now my,request and i'm going to rename it to,get all campaigns,cool so of course right now there's no,way for the api to know what,ad account i actually want to use this,for,so,in order to,find out what your,what your,ad account,might look like i've prepared something,over here,so as we can see if you are in your,tiktok ads manager,you can see,maybe you see some data here maybe not,if you haven't run any ads recently,but what you can do is you can simply,head over to the,top of the,url and let me bring this into view,so in the url we can see that there is a,parameter called aadv,and this is actually the advertiser id,or also called account id and so in the,interface this may be called account id,via the api it's usually called,advertise id so i'm just going to copy,this over,move this back,into place,and let's figure out,how we are supposed to make this api,call so,as you can see here,in our request header we need to add the,access token which is what we already,did before i'm not going to,reuse this or show you how to do this,every single time,because this is always the same,but what is important is what are the,request parameters and in particular,what are the required request parameters,so as you can see,next to advertiser id it says required,we can scroll down a little bit seems to,be that that is the only,uh the only required field so let's just,add it over here,on insomnia,and,do that over here,advertiser,id equal to this,so let's see if that works,and yeah indeed it does seem to work so,we added the field advertiser id as a,url parameter over here let's see if we,can also pass it through as the body,adjacent body,sometimes this makes it a little bit,easier to,to add multiple,fields and attributes,okay so that doesn't work so it seems,like this we need to use this as a url,parameter so that's what i'm going to do,advertiser,with a question mark,id equal to,this and we have no body,alright fantastic so as we can see,we can now get we are now getting back a,response and it looks like we got,a code saying,zero which means there's no error we got,a message saying okay we have a request,id for this request that we just made,and then the actual output lives in this,da
After seeing the second section, I believe you have a general understanding of tiktok ads developer
Continue the next third section about tiktok ads developer
7 Tips for Indie Game Developers Using TikTok in 2022
7 Tips for Indie Game Developers Using TikTok in 2022
Are you looking for new ways to create awareness
for your indie game?,Getting new people to learn about your game
can be tough - even more so if you're just,starting out.,You want to find places where your audience
gathers.,Today we want to explore one of those places
- A place that drives millions of active users,and is quickly becoming an important tool
for indie game developers.,We're talking about TikTok.,TikTok is a video-based social platform made
available worldwide in 2018.,In 2020 it saw a boom in popularity and became
one of the fastest-growing brands of the year.,Just last year, 2021, TikTok announced it
had surpassed the mark of 1 billion users.,This is great news for indie devs because
TikTok charges no fees at all for the use,of its platform, and you can reach millions
of users in hours with great content and good,marketing practices.,In this video, we'll be looking at some great
tips we've gathered from other devs and content,creators to help you kickstart your TikTok
journey.,Remember, this is not a sponsored video.,We just want to explore this enticing space
- In fact, we are launching our own TikTok,channel.,If you want to check it out, we would love
to hear what you think about our content.,We'll leave a link to the Ask Gamedev TikTok
account in the description of this video.,Now, without further ado...,We are Ask Gamedev and these are 7 Tips for
Indie Game Developers Using TikTok in 2022,Welcome back!,We make videos on how to elevate your game
development and inspire others.,If after watching this video you want to continue
the gamedev conversation, check the video,description for a link to our Discord server.,We are now making fresh Ask Gamedev content
on all of the major social networks, so be,sure to check us out there too.,Tip number 1: Know the Basics,First off, let's go through some of the basics
to keep in mind when starting your Tik-Tok,journey.,When you open the Tik-Tok app, you'll immediately
start watching content from accounts you're,following or accounts related to your interests.,Swiping up will let you jump through randomized
content indefinitely.,Down below you'll also find a "discover" icon
that will let you explore content in a browser-like,environment.,Next to this discovery icon, there's an icon
labeled with a "plus" sign.,If you tap on it, you'll access a built-in
content creation suite where you can capture,or upload photo and video content.,In this suite, you'll be able to import and
edit content, apply text, stickers, effects,,filters, add captions, record voice-over,
and grab audio for your content's background.,You can also create content outside of the
Tik-Tok ecosystem making use of more advanced,photo and video editing tools like Adobe Photoshop,
Illustrator, Premiere Pro, and After Effects.,If you do create content for Tik-Tok outside
of its editor, have these guidelines in mind,so you can optimize the quality and efficiency
of your work: As of this writing, videos uploaded,to TikTok should be 1920 pixels high, 1080
pixels wide, and a maximum of 10 minutes long.,It is also highly recommended to export your
videos in mp4 and mov file types, using the,h.264 or QuickTime codecs.,Tip number 2: Know the Algorithm,Algorithms play a substantial part in our
everyday digital life.,They are in charge of filtering, sorting,
handling, and selecting most of the information,that we come across while browsing the web.,Every platform has its own algorithm, and
big sites like YouTube, Twitter, and TikTok,have very advanced and clever ones.,If you are new to marketing and social media,
it may seem hard to outsmart these ever-changing,algorithms.,There are several steps you can take to make
the algorithms start working in your favor,and give you a gigantic boost in visibility
with those you want to see your content.,First: Know your audience.,Is your content meant for teenagers?,Young Adults?,Industry Veterans?,Any social group in particular?,A mixture of some of those?,Second: With your audience defined you may
research the keywords that resonate with them,and use them in the description and hashtags
of your video.,Third: Investigate the best times to post
content for your specific audience.,You can start with very standard studies like
the one in this graph, which shows the best,average times to post for any audience.,Fourth: Try your best to have a consistent
upload schedule.,Missing out will slow your engagement when
you have few followers.,Fifth: Play around with the songs that are
trending, these may give you the same if not,more reach than hashtags do.,Tip number 3: Be Ready for Reactive Marketing,Speaking of trends, TikTok is full of them.,Not only songs, but also memes, filters, gags,
challenges, pranks, and more trend every single,day on social media.,If you're up to it, you can have a great time
hunting down the best trends and integrating,them in your content.,Enter Reactive Marketing.,Aside from designing original content, you
can also allocate some time to browsi
After seeing the third section, I believe you have a general understanding of tiktok ads developer
Continue the next fourth section about tiktok ads developer
TikTok Ads API Tutorial: Creating Campaigns, Ad Groups and Ads
TikTok Ads API Tutorial: Creating Campaigns, Ad Groups and Ads
in this video i'm going to show you how,you can create campaigns ad groups and,ads,via the tick tock ads api,in this video i'm going to be following,the blog article that you can find on,the kitchen i o page,and in this case we'll be going through,multiple different examples to upload a,video,and image creative to tick-tock then,create a campaign,and add group via the tiktok ads api and,then lastly use all of that information,to create the tick tock ad we will be,needing a campaign and ad group in order,to create an ad and we'll need to have a,video and a thumbnail image in order to,create the creative part of the ad,um so we'll go through this and,you don't have to read all of the text,here in my case i'm going to be using a,sandbox account if you don't have an,account on tiktok that's quite a good,idea,to get one because you can actually get,started playing around with the api,without needing to run any real ads,so in our case what we need to do is we,need to make an api call to this,endpoint,so it is the file endpoint file video,add upload endpoint,and we need to,submit four different parameters so,we need to define the upload type in our,case we're going to be uploading by url,so this is going to be an a video that,is stored on dropbox,then we need to submit a unique file,name and an advertise id of course,that's the account id that we need uh to,specify so the tick tock or the tick,tock ads api knows uh where the video,should be uploaded to,so let's just copy this over here,um and go to my insomnia so we can see,that on insomnia i've already entered,this uh particular information here so,we have our endpoint up above then we,have the advertiser id upload type and,you can see that the file name and the,video urls will show up as these,variables so let's make sure to replace,them,for the video i'm going to be using a,dropbox link and if you've ever shared a,dropbox link what you can do is,you can change the dl equal to zero at,the end to dl equal to 1 and then use,that as a media file link so this is,what i'm going to do,instead here i'm just going to replace,my variable,and then i need to supply a name so in,this case i'm just gonna call it my,youtube demo video,one two three,cool so we need to make sure that this,is a unique name otherwise tick tock,will throw an error,but let's try this out,so we can see it takes a second,this is to be expected because it is a,quite large file of 20 megabytes or so,and as we can see we get a response here,so we get a video id at back and this,video id we will now,use to create an image so i'm just going,to duplicate my request over here i'm,just going to say upload image creative,and ultimately the request is going to,be pretty much the same right now we,don't need to supply a video but instead,an image,and of course we need to,uh give it a specific name,and,the url so in this case we want to,supply an image url and,i'm just going to give it a name,cool,so now let's make sure that we can,actually use this image url over here so,how do we do that well it looks like we,need to use this video id to get a,thumbnail,or what ticktar calls a poster,in order to use that to,get an image id and let's take a look at,the tutorial the written tutorial to see,how we do that,so we're done with the video over here,and yeah we got a response that look,very similar so what we need to do now,is we need to get,uh the video id information so we need,to get some more information about this,particular video um and supply it here,so you can see that the end point that,we're asking for is still file video ad,and then we have info,so let's compare that to the one here so,we had file video ad upload now we need,file video ad info and then you can see,that we need to supply the advertiser id,once more and the video id so the video,id now needs to be put into the url so,i'm just going to copy the entire,part over here,maybe without the get,so copy that part and let's go back to,insomnia and create one more request so,what we want to do is we want to get the,video creative,get video creative information maybe,and what we need to do here is we need,to do a get request,just going to duplicate the request here,and of course we don't need to supply a,body at all because we're passing with,the get request we're passing all of the,uh,information all of the parameters via ul,parameters and not via the body so i'm,just going to remove the body here,and what we need to know make sure is,that we actually supply the correct,video id um and also the correct,advertise id so i'm just going to do,that right now,click the advertiser id from here,and then,from the uploaded video let's copy our,video id,over here,and paste that,and that should be it so we should be,now making a request to the video ad,info endpoint,and as we can see we have our youtube,demo video that we uploaded previously,and we could see that it was just,uploaded we have an id,there is something about height and,width and here is the the part th
After seeing the fourth section, I believe you have a general understanding of tiktok ads developer
Continue the next fifth section about tiktok ads developer
How to set up TikTok events API
How to set up TikTok events API
hi guys this is ira from stape and uh in,this video i want to show how to set up,tiktok events api,ticktalk events api is a server-side,tracking from tiktok it's uh it is very,similar to facebook conversion api,um the main difference is that um tick,tock uh does not support,event the duplication for now,it means that if you already have tik,tok browser tracking setup and want to,implement server side tracking you need,to,pause,browser tracking,before you publish your server side,tracking,you need to do it because,if you do not pause browser tracking,your events will be duplicated uh what,does uh facebook conversion api and,ticktalk events api have in common,tick tock has their,click id,that,they use to,match,users and their interactions with your,ads,tick tock also use a user parameter to,match people who visit your website with,people in their database,all the information user information,that you send to tick-tock should be,hashed,and you can send user agent email,external id and,click id,okay,let's get started with setting up,tick-tock events api,to set up tick-tock events api you need,to have a tick-tock developer's account,it is easy,to,apply for a tick-tock developer's,account and from my experience they,usually approve your application within,one or two business days,you should start setting up,tick-tock events api inside the tiktok,ads manager,click assets and then events,you should click create a pixel and,add the name for this pixel,then select here manually install pixel,code,click next,uh then,here you need to like you must to select,developers mode,on the,on this second screen you need to enable,this advanced matching it's basically,you need it because,we will send user parameters from the,server to,increase the match quality of ticktock,events api,so,enable advanced margin and make sure,that these two are enabled and click,confirm,here,you will need to go to settings and,inside the settings you will see events,api settings,here you will need to have a,tick tock developer,app id,so,you,if you already have a tick-tock app,account you just need to pass your,app id here,if you do not have a developer account,here you have instructions how to create,it,okay i already have this account and i,will need to,add my app id let me find it,okay,this is my app id and,then once you added the app id you need,to click generate a,token,so,uh copy this one,and passed it somewhere we will need it,uh,for uh setting up tick tock events api,okay,so this part is done let's go to the,to the,server,gtm,so,all the setup of the for the ticktock,events api is done inside the google tag,manager server container,i already have it ready,and,if you do not have a gtm server,container we already have some videos,and,blog post on how to set it up,so once you set up a,server gtm,you will need to,send start sending data to the server,gtm,we also have a blog post on how to send,data through from web to the server gtm,and um,most of the time we're using two methods,uh the first method is uh using google,analytics for and the second method is,using,data tag and data client,okay,i will start with setting up a,tick tock,uh pixel inside the dictionary tiktok,events api inside the server container,um here you will need to,add a,a new tag,we created a tag for tik tok events api,you can find it inside the server gtm,template gallery so we just click here,search gallery,and,here we will have yeah tick tock events,api this one,and,click edit to your workspace,and then you should go to tags and,create this tag,in this example i want to show how to,set up a purchase event,oops there's the wrong one,so select tag type purchase,the event name,select event name so yeah um tick tock,has some standard event names and they,do not have a purchase event they have,an event place order,uh here you will need to add your access,token that we've generated inside the,tick tock events manager this one,i will use a variable,and then you need to add the pixel id,cd,i will add it as a variable as well,for setting up,a tiktok events api so,i will create a new trigger,um,j4,purchase,and,it will,be a custom trigger uh it should trigger,every time when client name x equals j4,and,event name,equals,purchase so how to,find um,like how to understand what,trigger you should add here,let me show you my web google tag,manager,inside the web gtm i have a ga4,server side,you see here that i have three tags,the first tag is a configuration tag so,basically it's a must if you are setting,up ga4,and they have two other tags,the first tag is sending a page view,event and the second tag is,like enhance the comments tag,it,sends,it uses a data layer inside the web,google tag manager container,and,it sends data to the server container so,you see here that,i'm sending,all the,items,to,uh server container and i also have this,uh here a variable event id i'm using,this the same tag for setting up,facebook conversion api and,if you want to use,like browser and server tracking inside,
After seeing the fifth section, I believe you have a general understanding of tiktok ads developer
Continue the next sixth section about tiktok ads developer
How to Setup TikTok Pixel | Tiktok Conversion Tracking Guide
How to Setup TikTok Pixel | Tiktok Conversion Tracking Guide
what's going on guys in this video we're,going to be going over how to install,your Tick Tock pixel and set up,conversion tracking for tick tock ads,now what I recommend is that you watch,this video in its entirety the first,time around and then when you are,actually going in and installing your,pixel that you come back and reference,different areas as you see fit the,reason for this is because right now the,way Tick Tock set up you can actually,delete a pixel or set up new events,after the fact that the pixel is,installed it's a little Annoying and,this is why I want to make sure that you,guys understand everything before you go,in and install the pixel with that being,said let's jump onto my computer and,I'll show you guys exactly how to,install the pixel all right so here we,are inside the tick tock ads dashboard,in order to set up your pixel you're,going to need to go into assets and then,events under assets and that's going to,bring up your events manager and for,today we're just going to be focusing on,web events that's because that's what 90,of people that are setting up the pixel,for tick tock ads are going to be,wanting to do if you you have a mobile,app or you are promoting something on,somebody else's mobile app then,obviously app events are going to make a,little bit more sense but I'm assuming,that if you're watching this video we're,going to be dealing with web events so,all you're going to do is Click manage,and then set up web events and we're,just doing The Tick Tock pixel here and,we can name this something like setup,testing now if you are hosting your,website on a partner platform I highly,recommend that you go through the,automatic setup because it's going to,make sure that your pixel is installed,properly and all of the conversions are,coming in so if you have a Shopify store,a woocommerce store definitely use this,option so I'm going to be teaching you,the manual way to install a pixel,because it basically works on almost,every single website hosting platform,whether it's Wix Squarespace click,funnels go high level or in our case,unbounce this method will basically work,for everything and make sure you're set,up in all platforms so we're just going,to be selecting standard mode,and we're going to be creating the pixel,and then next you're going to be taken,to this page where you have to copy this,pixel code don't worry I'm going to be,showing a couple of examples of exactly,where you need to paste this code in,order to make the pixel work for you so,if you are using go higher level you're,going to have to go into your funnels,figure out your settings and then paste,the code in the head tracking code,section simple as that if you're using,click funnels you're again going to go,into your funnel settings and then find,the head tracking code area over here so,in our case we're going to be using,unbounce and let's say we are setting up,a lead magnet funnel so here is my,sample lead magnet page it's a basic,form page where somebody comes in they,put in their information and their email,and then they get some sort of lead,magnet right so I'm going to go navigate,to my JavaScript and go figure out my,head tag and then paste my Tick Tock,tracking code now this code needs to go,on your entire website if you are,tracking all the conversions on your,website or if you only want to track,specific Pages well then this tag needs,to go on all of the pages that you wish,to track so in our case I only want to,be tracking this page and then the thank,you page for when somebody submits this,form so somebody submits their email,info and then they get taken to this,page which is like hey thank you for,checking um for submitting your email,check your email so I will also insert,this inside the head of my thank you,page and then I just want to save,and republish so both my pages have that,pixel code installed now I'm going to go,down and enable automatic Advanced,matching this basically allows Tick Tock,to match more customers with their data,set and then click next now here's where,things get interesting what I highly,recommend that 99 of people do is set up,tracking based on URL keywords instead,of Click events because it's a lot,simpler and it's a lot more,straightforward the tracking and,conversions are going to be based on,what URLs your customer reaches so,basically you're just going to want to,come in here and click enter keyword,URLs and then you're going to be able to,select between the different event types,so for us our funnel is essentially a,landing page and then just a thank you,page so for my first conversion I'm,going to be tracking view content so,this is going to track everybody that,visited the landing page and it doesn't,necessarily track if they submitted it,or submitted the form or not so in our,case I'm just going to take the URL,which is peak for our case and then I'm,going to make the event type view,content and it's simple as that I can go,into the advanced setting and enter an,alias
After seeing the sixth section, I believe you have a general understanding of tiktok ads developer
Continue the next seventh section about tiktok ads developer
TikTok Ads Pixel and Conversion Tracking
TikTok Ads Pixel and Conversion Tracking
conversion tracking is an important part,out of any paid media campaign and that,functionality is available in the tick,tock ads manager and we're going to,cover three main things about conversion,and event tracking within tick tock the,first and most important thing is,getting the tic tac pixel on your,website you can't do any sort of,tracking unless you have the pixel setup,i'm only going to cover the tag manager,way to do this but we will show you a,few other options you have to get it on,your website as well as a few other,partners you can use depending on what,cms you're using,then we'll cover the main parts about,conversion and event tracking the first,will be url based conversions think,about it as a thank you page a,confirmation page or maybe just a higher,level like an add to cart page it's,pretty simple and then last we'll go,over the event tracking this is going to,be like click based button tracking,other certain elements on your website,to see where users are engaging after,they click on your ad and then you'll be,able to see how you can view all these,actions and conversions within the,ticktock ads manager dashboard,i'm on the main campaign screen in,tiktok ads manager so in order to start,setting up anything with events or your,pixel we need to head up to assets and,there we see events i haven't done,anything with apps on tick tock yet so,for this video we're solely going to be,working with web events so i'm going to,click manage for this option,and i created a new account just so we,can walk through these steps because it,says clear right in front of our faces,right now in order to create any,conversions or any click events we need,to install the pixel first so let's go,and create the pixel and i'm going to,choose the tick tock pixel option not,going to cover api here so chose that,going to hit next if you want to you can,copy and paste the code into your,website your landing page your cms,whatever you prefer i'm going to choose,this option here because right under my,mouse you can see that we can use google,tag manager it's going to be the easiest,way but first i'm going to have to name,the pixel otherwise it won't let me move,forward all right just paste it in a,name i'm going to select the partner,platforms and there we see a few options,common brands like shopify and square,choose the one that's best for you in my,case i'm going to use google tag manager,and then i'm going to hit next and there,it's going to ask if i want to connect,with google tag manager understand that,this connect process might be different,depending on which partner you chose but,pretty much in any one of our previous,videos on event tracking we do use,google tag manager i'm just going to hit,connect what i couldn't show you because,i had to blur out a lot of stuff is that,i selected the appropriate google,account and then i selected the correct,tag manager account and container so now,that that is connected go down a little,bit i'm going to choose standard mode,because i don't know how to use custom,website code so i'm going to leave it,pretty simple,i'm going to turn on automatic advanced,matching and then i'm going to enter the,website url to see if our pixel was,installed properly pasted the url in,there and now we can verify,and there we see the code was verified,so now we can go to the next step and,now we see there are a few different,ways we can create events to track,specific actions one of the easiest ways,to track it is with url events this is,if you have dedicated confirmation pages,thank you pages add to cart pages that,you would want to track specific steps,so tic tac is going to call it url,keywords but think of it as more as your,url contains these words let me show you,first i'm going to go up and select the,type of event you'd want to track you,can see there are a few options here so,place an order search submit form,subscribe view content if it's just,looking at a specific page there's the,add to cart so we do see a few different,options i'm just going to go down and,select the submit form option,and i want to put in certain keywords,that are part of the url of the page a,user is going to land on after they,submit a form on our website,so this is just one thank you page we,have on the website added that to the,url contains field if you want to so i,can add in a different url if i want to,combine multiple form submits into one,event type you see i cannot change it to,an and may not be able to hear it but,i'm trying to click on this so it's not,going to have me add mandatory layers so,you cannot have a destination url event,where a user must visit one url but they,also must visit a second url it's not,how it works it's going to have or,functionality only but i don't need that,so i'm going to trash the second option,if we look at our advanced settings,you can see you can add an event alias,and potentially add a value to this,specific event if you want to and then,we see the stat type do i want to cou
Congratulation! You bave finally finished reading tiktok ads developer and believe you bave enougb understending tiktok ads developer
No difficulty
