How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution
one of the most popular videos on the,channel so far has been my how to find,your real ad results post ios 14 that i,posted 10 months ago but that was,talking about facebook ads now in this,video i want to talk about using utm,parameters with tick-tock ads because,they don't make it as easy to find as,you would usually have a designated,space,for that on facebook so in today's video,i'll be showing you exactly how to add,utm parameters to your tick tock ads as,well as how what are the different types,of parameters that you can add on tick,tock my name is justin and i'm the,founder of warsaw media an e-commerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,so you're gonna see it's gonna be a,pretty quick video because it's honestly,going to be pretty straight forward so,the utm parameters just like on facebook,are on the ad level so i'm just for the,sake of this video just going to click,next on everything but obviously you,would want to pick the right campaign,type as well as the right ad group type,so i'm just basically clicking next on,everything right here let me just pick,you know a budget for the sake of the,video 20 bucks a day and let's get to,the ad level so,what you would usually be seeing on,facebook is if you scrolled all the way,down you would have something for you to,add your utm parameters and you might,think well you know that that's it right,here right tracking impression tracking,url click tracking url but that's not it,actually this is something completely,different if you had some external as it,says right here a third-party tracking,software that allows you to have uh,those tracking urls then you can use,that section but to have utms you,actually have to manually add them,yourself,in the url builder right here so as,opposed to facebook where you can,actually build a utm parameter based on,their parameters you don't really have,that on tick tock so you have to know,what are the parameters that you can use,and put at the end of your url so let me,first share with you what are the,parameters that you can use with tick,tock so this is an internal uh full tick,tock ads course that we have here at the,agency for any new media buyers or any,new employees or any current employees,that just want to refer back to a,specific section so we basically have a,full-blown training on the platform it's,basically a 14-page training just on,tick-tock ads but one of those is utms,and right here you can see what are the,different types of parameters that you,can use within your again utm types on,the platform so first and foremost,there's just like facebook campaign name,which it's very straightforward what is,the name of the campaign that you can,actually use so that kind of tells you,you know let's say you have a simple,naming convention with your campaigns,right uh cold or top of funnel so that,you would see every top of funnel,campaign you know appearing right there,and you would be easily able to filter,through these on tracking softwares like,google analytics or shopify as an,example then your campaign id you can,have the name of the ad group the ad,group id and same thing the name of the,add-o creative creative id and then the,placement type so basically there are,these sort of general utm parameters,that are pretty much universal across,all platforms right which is the source,the medium campaign which you can also,use again on tick tock so it's an,example i just made that one up so i,could paste that on tick tock and kind,of show you how that would look like but,feel free to build again your own utm,parameters based on these custom,parameters shown on the video those are,all available through tick tock,specifically so as an example with our,url so let's say i want to drive traffic,to our agency page then i can just head,back on tick tock enter the url right,here and add a question mark at the end,come out here and i could just build my,custom parameters right there right so i,could just start building what our,parameters are but in that case i'm,simply going to be using this one that i,pre-built right there so then i could,come back right here at this at the end,and that would be it tick tock is going,to check the url and make sure that it's,valid and basically what that's going to,do is it's going to drive traffic to,that url right if i pick all of that,let's say let me just copy and paste,that and paste that in the,in,and paste that in the browser right,there so you can see it still leads to,this right here right it's still going,to lead people to the wizzle media,website but you have all of these utms,shown afterwards and basically if,somebody clicked on that url and used,that,to go to our websites then i would be,able to see on google analytics,af
Let's move on to the first section of tiktok ads dynamic utm parameters
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
Hey, what's up.,This is Ryan McKenzie.,And today I'm going to show you how
to insert dynamic UTMs into your,talk ads so that you can have data
consistency inside Google analytics,and properly track your attribution.,And before we get too carried away,
if you like this type of content and,you want to see ways that you can
optimize your e-commerce brand or D,to C business, make sure you hit that
subscribe button, hit the like button.,And if you have any questions, please,
please, please leave a comment below.,So, this is super important when you're
using tech talk, regardless whether,you're using the standard pixel, which
only tracks the current session, or,whether you're using the developer
pixel, which tracks multiple sessions,,the platform since iOS 14.5 is not
going to catch all your purchases.,If you go and look in your Google
analytics, if you have any sort of,Tech-Talk ads, a UTM set up currently,
if you go and look, and you look,at the model modeled attribution
between first and the last click.,We're seeing about a 12 and a half
percent difference in between the,first and last click conversion, which
means that, the tick-tock ads could be,performing very well top of funnel, which
leads to a purchase or tech talks, just,not tracking those purchases at all.,So you could be getting better
efficiency than you might think.,You can also take a look,at,the assisted conversion report under
multi channel funnel s to get a better,idea of exactly how many assess.,Tik TOK might be providing your business.,So to get started, basically what we're
going to be showing you is how to insert,dynamic UTM parameters in your ads.,So tick talk, just like Facebook has a
number of macros that you can insert.,There are seven of them to be exact.,We've got a campaign names,
the name of the campaign.,The campaign ID, the
name of the ad group ID.,The name of the ad or
creative, the creative ID and,placement type by using the.,And your UTM you'll be able to
dynamically inject the Tik Tok like,campaign ID or the campaign name or
the creative ID directly in your UTM.,So you don't have to fumble around
with some kind of fancy taxonomy,that, you could make a typo in.,And then when you dig into Google
analytics in the future to get a,better understanding of your data,
it's going to be difficult to unravel.,So the biggest reason I like using
dynamic UTMs is it because gives me.,Consistency in my data and makes
it very easy for me to report,and dig into my Google analytics.,So how do you set these up?,So you go to the ad level on
tech talk and you go down to the,destination page, which I have here.,So this is one of our store pages.,And then just like you would normally
put your UTMs in But I will have,, all the UTMs and the description,
but this is the UTM that we put in.,So UTM source equals Tik TOK,
UTM medium is Tik talk ads.,And then on the UTM campaign level,
we put the campaign ID dynamic,,UTM parameter macro, and we use
UTM content for the creative ID.,So what this does is this is
going to inject the campaign ID.,When I look up campaigns,
Inside Google analytics.,And when I look up, ad content in
Google analytics, it's going to,inject the ad ID from this campaign.,Then I can reference.,The campaign ID, sorry, the creative ID or
the ad ID against Google analytics to see,which exact piece of creative is driving
the sales and comparing it to Tik TOK.,To see if it's telling me
the appropriate ad to scale.,A lot of times we see the numbers
don't 100% match up with that said,if you'd like this video I do have
another one on Facebook ads, which goes.,Deeper into how to actually look at
the reporting and do the comparisons.,If you want to know more about that the
link is down below in the description,and I'll put it in the end card as well.,But if you liked this video,
please, please subscribe.,If you want me to create more
content like this also hit that,like button and leave a comment.,If you have any other questions.,Thanks for watching.
After seeing the first section, I believe you have a general understanding of tiktok ads dynamic utm parameters
Continue the next second section about tiktok ads dynamic utm parameters
How to make UTM parameter URLs for Tiktok? PiPiADS UTM Tracker
How to make UTM parameter URLs for Tiktok? PiPiADS UTM Tracker
hello guys and welcome back to blogging,Eclipse well today we are going to look,forward to tick tock udm parameters and,campaign URL Builder so if you are,someone who is working into marketing or,someone who works as means the paid,campaigns basically marketing can can,means paid marketing can really help you,in upscaling your overall business,uh if you look into that the UTM,parameters can help you in understanding,what are your sources and how you can,upscale those sources by,um by just increasing your focus or,making better strategies over those,options so today we are going to look,forward to this UTM parameters campaign,URL Builder and basically I have got,this over here so PP ads have this Tick,Tock UTM parameters uh means parameters,campaign URL Builder and it's free to,use so I would highly recommend if you,are someone who's working into Drop,Shipping or works as someone who's into,marketing or uses Tick Tock as one of,the sources or the media media sources,for your campaigns you can really use,this tiktok UTM parameters means the URL,builder for all your operations in order,to understand what kind of campaigns do,you really look forward to and what are,the sources what are the campaign times,and then campaign Medium as well for,example it's written over here for the,CPC you can also look forward to,Impressions means sometimes in the,marketing we always look forward to a,CPC but there are other options as well,such as Impressions and everything else,as well so we'll look into it,so as you can see over here this is what,the you a tick tock UTM parameter,campaign URL Builder looks like and we,have got here different options for the,website URL campaign Source campaign,medium campaign name ad group ID ad,group name creative name and here's the,generated URL section,so you can change these names and we,have got here four options that are,pretty much important are prioritized,and you have to fill these okay kind of,mandatory so let's see how this really,works,so as you can see over here I have just,copied the means uh the website URL the,campaign sources Tick Tock the campaign,medium is CPC and you can change the,campaign name over this section well I,haven't changed it and this is what the,campaign name looks like you can change,all this in order to get a more better,means a,attractive kind of a URL or the campaign,well let's just say I'll just change it,to,that's from tick tock,okay so this is what the URL looks like,and this is the generated URL so the,generated campaign URL can help you in,this means in making better strategies,and keeping a track of the record uh how,those links are looking forward,and in addition to that if you are not,known to how really these things work,you can also read some of the,information that is mentioned over here,for example you are new to this YouTube,parameters and uh don't know what is the,R Group ID how the campaign Source Works,what this campaign medium and campaign,name means you can look into it they,have already mentioned everything over,here and in addition to that you can,also see how to use the UTM parameters,for tick tock ads and everything else,and I would highly recommend you getting,along with the tick tock tick tock ad,spying tool means as PP ads is free to,use and also offers a dollar one free,Pro trial so basically the free trial,will miss a dollar one trial of pp ads,will help you in getting along with all,the features that are offered by PP ads,as well,so this is what uh the UTM Builders,Builder look like and this can really,help you in understanding your Drop,Shipping and your marketing campaigns,and understanding the sources that you,can look forward to,so that's it for now guys I hope you,liked the video and thank you for,watching have a nice day
After seeing the second section, I believe you have a general understanding of tiktok ads dynamic utm parameters
Continue the next third section about tiktok ads dynamic utm parameters
How To Setup Facebook & TikTok Ads Accurate Traffic Tracking (E-commerce)
How To Setup Facebook & TikTok Ads Accurate Traffic Tracking (E-commerce)
hey guys this is george viera with,ecommerce mentoring and today i'm,bringing you a tutorial on how you can,accurately track your paid traffic data,by using utm tags now the first thing,that i want to go over is how utm tags,are different from conventional tracking,solutions such as the facebook pixel and,i'll draft up a quick explanation of how,utm tags are different from conventional,tracking tools such the facebook pixel,let's say that your prospect is right,here this is your prospect,and please excuse my,very poor,drawing skills but this is your prospect,he's holding his phone,and this is your website right here this,is your store,they click your call to action,right,and they go to your store,they're gonna see your store now the,problem here with tools like the,facebook pixel is that when they click,the ad they click the call to action and,then they go to the website there are,privacy systems in place that will make,it very hard for the ad to communicate,with the website and tell you where they,came from the reason for this is that,pixel works by communicating from,facebook api,through to your shopify store so let's,say this is your shopify store,and when they click,there's going to be an interaction here,that of course is carried through the,browser let's say that they've clicked,the ad and then your facebook api is,trying to communicate with your shopify,store and it's doing so through the,browser so let's say your browser in,this case is safari right because safari,is the obvious example that,had all the issues with the ios 14,update now safari is going to ask the,customer so the prospect is coming from,the ad,if they want to share their data and to,be followed and tracked on certain,websites if they say yes then shopify,through safari is going to be able to,communicate back to the facebook api,with your data and then if you do,purchase on the store your own the owner,of the store whoever is handling the,analytics will be able to identify where,that purchase came from now if the,person that made the purchase is not,allowing information to be communicated,through safari then safari is going to,act like a barrier and shopify and the,facebook api through the pixel what is,communicating the information because of,course the pixel code is installed in,your shopify store,they won't be able to communicate right,because safari is going to block this,communication and you get a sale you,don't know where the sale came from it,could have been anyone maybe it wasn't,even paid traffic maybe it was organic,and then if you're trying to scale your,business and you don't know where the,sales came from of course that is a big,issue it's in fact one of the greatest,issues that the advertising industry has,experienced recently so especially for,those on a lower budget this can be a,very very big issue now i'm going to,explain why utm tags work differently,and why utm tags don't really face the,same issue by being blocked with a,browser like safari or because your,prospect is running on an ios device in,general all ios devices implemented this,privacy these privacy changes facebook,as well depending on regional,legislation was also forced to implement,certain privacy rules anything that,requires communication between your,store and an external api through the,browser,is highly compromised of course because,of this because people get to choose if,they want to share their data or not now,let's talk about how utms work and why,utms work in a different way so a quick,recap,of facebook pixel for example we're,going to do it like this facebook pixel,and then we're going to draw a line and,we're going to do utm so facebook pixel,is going to be communicating data in,this way so you have the ad,people click the ad,they go to your shopify store,and then,on your shopify store they take some,sort of action that implies,value right sale and add to cart there,could be many different actions that,have value so,the problem here as we were saying is,that there's a wall here that in our,previous example was safari that does,not let this communication occur right,because people have these privacy,settings and,they forbid this communication between,your pixel code on your shopify store,and your facebook api on this side now,we're going to compare this with what,happens with the utm tags and why the,utm tags work and are able to give you,pretty much close to 100,accuracy tracking your conversion data,okay so,again we have the ad,and the ad is going to take people to,your shopify store,right,and then,there are going to be actions,with value that people take on your,shopify store the difference with utms,and how utms work is that there's going,to be a parameter a small parameter,that's going to be included in the link,that will be in the call to action on,your ad so when people click the call to,action on the actual ad to redirect them,to the website the link is not just a,simple page link it has some utm tags,inserted into that link which mea
After seeing the third section, I believe you have a general understanding of tiktok ads dynamic utm parameters
Continue the next fourth section about tiktok ads dynamic utm parameters
Scaling Tiktok Ads to $10K/day with Affiliate Marketing
Scaling Tiktok Ads to $10K/day with Affiliate Marketing
hey guys welcome back this is pretty,much a second part of um the tick tock,ad strategy that i have made the first,video you probably most likely watched,the video if you're listening to this,video,so in that video what i mainly did was,just gave you guys an intro how to get,things set up,and so there's some of you guys that are,you know doing like 50 bucks now 20,bucks you know some couple conversions a,day,um but pretty much what i'm gonna do,here is i'm gonna split into two videos,uh sorry two sections the first one is,going to be how to set up rules,it pretty much helps you scale and then,number two is how to scale,but before we get into scaling,the ad that you started running on the,first video you have to let that run for,at least five days i know i didn't make,that very clear at least five to seven,days just let it run if it's losing you,money it's fine let it run the pixel,needs to learn pretty much the pixel,understands who clicks on it who,converts on it and the more conversions,you start getting even though you're,losing money tick tock is understanding,okay i need to deliver this ad to people,that are 45 and are looking for a loan,right so it kind of figures that on your,own so you kind of have to give it a,little bit of grace and do a little bit,of investing in order to really see some,results so after that period this is,what you're going to do now so you've,made a tick tock you ran you got,conversions it's been five days now,you're kind of breaking even making,money that's exactly where you want to,be so now this is what we're gonna do so,the first part is pretty much,um,setting up rules,and um let's actually get into the setup,rules and then i'll dive in to do a,little kind of what's going on in my ad,account so,pretty much when you what you want to do,with rules,is,what they're meant to do is pretty much,making you from stop losing money,um setting,up your ads to,reset every day so i mean like here,so here's the first rule no results stop,loss so,pretty simple it says if the total cost,of the ad group,is greater than ten dollars,and the results is less than one turn it,off so what it's saying is like hey if,you spent more than ten dollars on an ad,group and it's not bringing you a,conversion so it's not bringing you any,money turn it off and usually ten,dollars is enough to understand if it's,so this is i mean here i'll edit it just,so you guys could see so pretty simple,remember you want to do this,all active ad groups,right you know here i could just even go,to create one,so i'll do all active ad groups,if total cost of each object today so,you want to specify this today is,greater than ten dollars,and,the results so you don't want to turn,everything off that spent more than ten,dollars you want to turn off everything,that spent ten dollars and didn't get a,conversion so now you go to results,so results today is less than one pretty,much which is zero,and actions notify me you want to turn,off so any all active ad groups if they,reach these conditions turn off and you,want to run this every 30 minutes,and no don't notify me unless you want,to get a ton of emails,and then rule name,what i call this is no results,stop,loss,at 10,and just hit complete and then save i'm,not going to hit that because i already,have one,now,so the second rule is called false,negative so what will happen now is,let's say your campaign is running,it spent ten dollars,got zero conversions and the rule turned,it off but then five minutes later,it got a conversion so somebody that,pressed on it took a long to fill out,anyways it got a conversion now so now,you know now your rule is like hey this,cam ad group is actually good and so,your rule flips it back on i don't know,if that makes sense so,i'll kind of so pretty much if today if,total cost today is ten dollars,and cost per result is under eight,dollars turn on so this is pretty much,it here i'll create one,so again this is gonna be to,inactive ad group so it's like hey the,ad groups that already got turned off,let's see if they're profitable again,so total cost of each object today,is,greater than ten dollars,but,the cost per result,today is,less than eight dollars so if it's,saying hey if a campaign spent ten,dollars,it's getting cost per results under,eight dollars turn it on,right and then you want to turn on,run this every 30 minutes don't notify,me and you could call this false,negative,eight dollar cpa complete right i'll,just create another one just,name exists,one,complete and then make sure you hit,confirm,bam it creates automatically created so,see i have two here but i'm gonna turn,this one off because i already have one,now what you want to do is create a stop,loss,um,so,what this is pretty much if total cost,today is,by the way sorry for the echo and the,noise i'm not using any mics this is,just my macbook,audio so i apologize for that,so what this is saying if total cost,is greater than 10,but the cost per result,is,also greater than 10. so it's pr
After seeing the fourth section, I believe you have a general understanding of tiktok ads dynamic utm parameters
Continue the next fifth section about tiktok ads dynamic utm parameters
UTM and TikTok
UTM and TikTok
hey everyone we've kind of had Two,Worlds Collide here with how popular,Tick Tock has become in the social media,advertising world uh but also we got a,lot of traction from the last video we,did a few weeks ago regarding utms and,how we can use those to track campaigns,so we had a client ask,with Tick Tock can we do these UTM,parameters and then see exactly what's,happening from Tick Tock over in Google,Analytics,uh it's not such a direct answer organic,Tick Tock no you cannot use UTM,parameters but for all the paid uh,promotion that you do with Tick Tock,they actually uh are pretty pioneering,with how they use these parameters so I,wanted to walk you through those again,if you are using Tick Tock to do paid,campaigns,use these UTM parameters that we're,about to go through go to Google,analytics and you will be able to see,exactly what you need to see in terms of,performance okay so first most utms uh,like the last video that we talked about,you have to go in and input them we gave,you a sheet in that video to where you,can go in plug in what you need and,voila what's interesting about Tick Tock,though is they are Dynamic parameters so,you can actually use pretty much the,exact same one for every campaign that,you do then Tick Tock will automatically,update the information that you need so,what are those parameters,so you uh,Tick Tock will do campaign name campaign,ID your ad group name the ad group ID,the name of your creative and then your,creative ID this is stuff again that is,just automatically put in there,okay so when you do a tick tock campaign,uh in your ads manager there is always a,URL unless of course you're doing some,type of form or some other lead,generation campaign,this URL is where you're going to put,your UTM,so I will put this link up but in Google,Sheets we went ahead and built one of,these out,um with Source campaign the ad group ID,add your name content the only thing,that you really need to change is your,medium okay so in this case we're going,to be looking at,what's your muse.com our website and,then a paid social campaign as the,medium,you simply copy and paste this over into,the URL,everything,that you did not just put in is going to,be automatically generated so all of,these UTM parameters,as long as you put that UTM code in as,your url Tick Tock will automatically,input all of this information,so this is pretty neat,sounds,um,maybe unimportant to somebody who's not,super into analytics but all of those,things when you go to Google analytics,you will be able to track attribution,you'll be able to track conversions,you'll be able to tie it to e-commerce,so,yes Tick Tock is amazing at the,analytics with video views and new,followers and such but it does not tie,it to Google analytics directly once you,do these UTM parameters it will so we're,able to see again exactly what a,campaign is doing and optimize videos,and content based on what we find out,right so any questions you have over,this get with us we know utms are maybe,new for some of you that they're,imperative for successful tracking,with the success of tick tock with the,success of our analytics these two,things are just a natural combination,we'd love to walk you through no,obligation maybe even help you set up,your first campaign like this so you can,see exactly what we're tracking,have an awesome day
After seeing the fifth section, I believe you have a general understanding of tiktok ads dynamic utm parameters
Continue the next sixth section about tiktok ads dynamic utm parameters
How to Set Up UTM Parameters For Facebook Ads + Free Tool
How to Set Up UTM Parameters For Facebook Ads + Free Tool
hey everyone this is cedric from vertex,marketing agency and in this video i'm,going to show you how you can add utms,to your facebook ads i'm also going to,give you a free tool that you can,download that's going to help you,organize and create your utms it's,actually something that we use all the,time for our clients but then after that,i'm also going to go inside google,analytics and i'm going to show you how,you can analyze some of your data,that you see now that you have utms,installed so we're going to cover all,that in this video but first let me just,start with a just a quick intro and,explanation of what are utms but if,you're already familiar with the the,explanation the definition you can just,go ahead and skip to the next section,which i'll show you how to add that,inside your ads so first of all what are,utms well utm is actually something you,can add at the end of the url and allows,you to understand where is your traffic,coming from so think of it as like a,label and you want to label all your,different marketing channels maybe,campaigns and ads so then you can use a,third-party tool like google analytics,and understand really what's performing,and potentially what's not performing so,now let's get into the fun stuff so i'm,going to show you how you can add your,utms so right now i'm in my demo ad,account i'm just going to navigate to,the ad section and here i have a demo ad,so i can edit this and obviously if,you're creating a real campaign you're,going to select your facebook page,you're going to upload either your image,or video and fill all this information,up but then if you scroll to the bottom,here you're going to see a little input,box where you can add your website url,now you can actually just paste your,utms right there directly um but for,facebook i actually like to use the,build a url parameter uh tool but like i,said if ever you just want to paste the,utm code there that's totally fine and,in a few minutes i'm going to give you a,tool that you can use that is free,to actually help you build your utms,from scratch so i'm going to click on,this little tool here and the campaign,source well actually first of all,there's lots of different ways to add,utms and like i said it's just a label,it's a category so there's no wrong way,of doing it but i personally,found my own way of naming my ads my,campaigns and my ad set and it really,works well for me and when i go inside,google analytics uh to analyze my data i,feel like it's really organized so some,people actually will name the campaign,source just facebook and then the,campaign medium is gonna be like a cpc,and in a campaign name they're going to,name it whatever the campaign name is,and same thing with the campaign content,i personally don't really like doing,that i like to actually first of all the,campaign source i like to name it,facebook ad and not just facebook,because i'm also using utms for my,organic post and i want to keep the,organic side of facebook and the paid,side of facebook like separate i don't,want to have that inside i guess that i,don't want to use the same label for,these two kind of like uh,audience so i will put facebook,underscore ad here,and for campaign medium i like to create,a variable and i'm actually gonna use,the ad set name because think about it,so whenever i'm opening up google,analytics i'm let's say looking at the,source so i'm clicking on facebook ad,and then once i open up the source,usually it's going to show me the,campaign name well then i want to use,the exact same campaign that i want to,analyze so that's why i use a variable,here then when i click the campaign name,it opens up and shows me all the,different medium inside the campaign and,this is where i can see all my different,ad sets so it's a little bit like i'm,looking inside ads manager but inside,google like so i'm following the same,structure,and this is why i like using variable,and naming my uh the medium my ad set,name for facebook ad now campaign name,is gonna be the same thing i'm gonna,create a variable and i can't make,content again same thing i'm creating a,variable,now one thing i just want you to note,here is if ever you are using a variable,and you decide to i don't know change,the ad name well as they're giving you a,little warning message here it's saying,that if ever you do do that it's not,going to change the utm like the ad name,isn't going to change so it's going to,use whatever value that you've set it,when you publish your campaign so uh,definitely keep that in mind if ever,you're going to make changes to an ad,and also rename it actually first of all,i i wouldn't recommend you to do that i,always recommend that you duplicate the,ad um and then when you duplicate it's a,new ad and then you can just name it,whatever you want and then upload that,new video and then it's going to be like,starting from scratch so they're going,to use that variable is going to be the,that new ad name so um just keep that in,mind you ca
After seeing the sixth section, I believe you have a general understanding of tiktok ads dynamic utm parameters
Continue the next seventh section about tiktok ads dynamic utm parameters
TikTok Ads Tutorial for Shopify Dropshipping 2022 💸 How To Run TikTok Ads Q4
TikTok Ads Tutorial for Shopify Dropshipping 2022 💸 How To Run TikTok Ads Q4
with Q4 coming up there's really never,been a better time to start Drop,Shipping I know on my channel I usually,talk about organic ways to Market your,drop shipping stores at a zero dollar,marketing cost so essentially you are,adding so much profit and margin to your,store but I constantly get questions,about paid marketing specifically with,Tick Tock ads and with Q4 being here,right now I mean we've been in it for,almost a month but specifically Black,Friday and holiday season it's a very,different landscape than the other nine,months of the year and the main reason,for this is a lot more people are,spending money right now I mean big big,companies are just unloading their,entire marketing budget for this last,month of December because they need to,spend everything they didn't let alone,people already planning for the month of,December and already Black Friday which,has passed but a lot more people a lot,more money are in the actual paid,marketing space during this time frame,and for dropshippers you're gonna start,noticing higher cpms higher cpcs,um it's just gonna be a little bit more,expensive and that's why it can be,intimidating because the other nine,months you might be looking at certain,metrics for your ads and then you start,seeing them especially around December,and they're a little bit more inflated,you might be spending two times more per,CPA it definitely can get intimidating,is my whole point and so I want to show,you guys a very simple December Q4,strategy end of the year that you can do,with Tick Tock ads now again like I said,I normally discuss organic Tick Tock,marketing but paid ads is another great,alternative for marketing especially,after you've gone through organic and,you might have some more cash saved up,so let's go ahead Dive In To The Tick,Tock ads manager show you guys my,strategy that I would do for the month,of December and what I'm currently doing,on my stores alright guys so here we are,in The Tick Tock ads manager so right,now I mean you're normally on the,dashboard I'm in the campaign area we're,gonna go ahead and create a campaign now,starting with the most Basics here um,the first advertising objective and this,is like I'm running it through how I,start my campaigns now I do want to say,real quickly a little bit more advanced,marketers with Tick Tock uh might,actually do this strategy through,multiple campaigns but if you're just,starting out if this is your first time,launching Tick Tock ads I recommend,start with one campaign and just get,really good at managing ad groups in,there because then once you become,really good with that you'll be able to,start managing multiple campaigns and,even multiple ad Accounts at the same,time but right now if this is your first,time I really recommend just focus on,one campaign and build from there do not,worry about doing this you know in five,campaigns running at the same time it,can get complicated so advertising,objective right here means pretty simple,we're gonna do website conversions,campaign name doesn't really matter um,you can just name it your website title,and then on top of that you can maybe,put the date I like doing the date when,I start the actual campaign just so if I,am running multiple campaigns I can see,which date I started it just to give me,myself a general landscape it helps with,organizing none of this really matters,the only other thing that really matters,on this page is going to be the website,conversions and then right here your,very first Campaign which will be a,campaign budget optimization AKA CBO now,there is a a budget right here now you,do have to spend at least fifty dollars,when you are running cbos I will say for,people concerned uh at least when I,start a brand new ad account and do this,I actually don't spend the full fifty,dollars it'll spend anywhere between,like 35 and like 45 that first day,um but just do be aware that but be,aware to spend 50 bucks you probably,just act like that 50 bucks you're,spending so if you go ahead and continue,on to there the next thing ad group name,this doesn't really matter right now,um just because unless you're sorting by,interest which we are not doing I would,normally type like my interest if I was,targeting on ad group names but again,like I said uh with this since we're,just doing very broad audience here you,don't really need to sort the address by,anything specific now the next thing on,this page is going to say external,website Tick Tock instant we're gonna do,an external website and this right here,Tick Tock pixel is extremely important,if you guys aren't familiar how to get,go ahead and get a tick tock pixel on,your Shopify store it's extremely simple,um you're just going to want to go ahead,it'll let you go and just like click,that in optimization event but let me,show you how to add it to your store,real quick it takes like two seconds if,you don't know already okay guys so here,on your Shopify dashboard it's extremely,extremely simple what you gu
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