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How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips

hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d

The above is a brief introduction to tiktok ads formats

Let's move on to the first section of tiktok ads formats

How To Create High Converting TikTok Ad Creatives (FREE COURSE)

tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s

After seeing the first section, I believe you have a general understanding of tiktok ads formats

Continue the next second section about tiktok ads formats

How To Design TikTok Video Ads [Canva Tutorial]

hello everyone welcome back to your,favorite marketing channel life,marketing and in today's design guide,we're going to be putting together a,video ad for tick tock on canva,tik tok is a video based networking,service so it goes without saying that,you can throw the idea of using,traditional still ads out the window if,you want to grab someone's attention on,this platform you need to make use of,great videos and music to go along with,those videos also another thing to take,note of is that your ad design for this,platform will have to be in portrait,mode that's 9x16 in dimension or,1080x920 pixels this gives us an extra,space compared to traditional square ads,with a 1 by 1 ratio and of course as we,have done so in previous design guides,here on live marketing we'll be using,canva so let's go ahead and jump right,into their website if you're familiar,with canva at this point you already,know the drill every design starts with,a click of this button and let's type in,tick-tock and select tick-tock in-feed,add and it should open up a new design,canvas in the right dimensions for us to,start with now let's take a look at some,preset templates of course alternatively,you can start from scrap but i find that,these preset templates canva offers are,a pretty good starting point and will,save us a bit of time since we're,starting with a base layout instead of a,blank canvas for this guide let's say,i'm making an ad for a sale on a,restaurant with a new and improved,burger soon to be launched this template,i think fits it well now let's go ahead,and edit the elements to fit our brand,better starting with removing elements i,won't be using let me just go ahead and,delete this and let's change the,background color to something more,fitting for food okay now i think i'm,going to go ahead and replace the,featured video here for this guide i'll,be using a stock video but as a rule of,thumb for any ad you make an actual,image or video of your product or,service will always be best so as to,truly showcase what you're offering okay,for this guide i'll use this video here,and drag it into the video container and,edit the length you don't want your ad,to run too long as your goal is to,capture your audience's attention with,the least amount of time possible let's,stick to 10 seconds for this first frame,once again tiktok is a video based,platform so really your priority for,this ad is maximizing movement so for,this design i think i want to try using,the same video we used here in the,center to also be in the background,but this time way more transparent so,let me drag this into the canvas like,this and then edit the transparency and,length of the video okay,now i want to add some animated elements,like strokes so in the search bar on the,elements tab let's type in strokes and,in the settings button here let's edit,it to only show animated elements now we,have a few animated stroke elements to,choose from let's apply a few to the,design i'm happy with the first slide,let's now duplicate it to create a,second slide that'll feature just the,background video of the burger with the,logo featured at the center like so for,this one let's just set it to two,seconds again we don't want this ad to,run too long with the first slide being,10 seconds this would bring us to a,total of 12 seconds also don't forget to,try out different audios and see which,music fits your video best here in,canvas audio tab once you're happy go,ahead and save your ad to an mp4 file,and there you have it a tech talk video,ad,hey we just helped a small business make,over 1.5 million dollars through,facebook advertising and after managing,millions of dollars in ad spend for,thousands of different small businesses,we have decided to give away everything,we learned to you in a special program,if you want to learn the blueprint to,success the best practices from some of,the fastest growing companies in the,world and all the different tools you,will need then sign up for our social,ads training program today,that is it for today's video friends if,you learned anything please give us a,quick thumbs up below and subscribe to,our channel for more essential digital,marketing guides this is jelly from life,marketing thanks so much for tuning in,and i'll catch you on the next one,you

After seeing the second section, I believe you have a general understanding of tiktok ads formats

Continue the next third section about tiktok ads formats

How To Create Viral TikTok Ads (Step-by-Step)

let's face it whether you're a drop,shipper brand owner agency owner or,freelancer if you're not taking,advantage of advertising on tick tock,you are missing out on some serious,games most people who start advertising,on tick tock whether that's organically,or using the paid tick tock ads manager,seem to think that there is some sort of,winning media buying strategy that's,just going to have them getting insanely,low cpms or single-digit cpas as you can,see brand right now is at 25 000 in,sales for this month and the month has,just begun,but after scaling a brand new brand to,multiple six figures per month using,tick tock ads and spending hundreds of,thousands of dollars on the platform i,can confidently tell you that the only,thing that you need to do insanely well,is the creatives,the platform is so fast-paced people on,it have the attention spans of a,goldfish telling you right now the only,way to succeed,is to create content consistently that,sets you apart from the rest,so today you're going to learn for free,exactly how i create high converting,viral tick tock ads to promote my,e-commerce products and services that,work for both posting organically and on,the paid ads managing platform as well,but first i don't want to just shovel,this information down your throat,without showing you any real-life,examples so i actually found a wow,factor product to sell this summer,ordered into my house and then went out,and shot viral organic tick-tock ads,with it and just before we get started i,do want to announce the weekly giveaway,to win a custom-built shopify,dropshipping store built by my team here,at outright,three simple steps to win all you have,to do is smash a big like on this video,comment something insightful down below,and go ahead and subscribe to the,channel those three things you're,automatically entered for your chance to,win and the winner will be announced in,my next week's video and while you're,down in the section below the first link,in the description is actually a link to,book a discovery call if you are,interested in seeing how my team here at,econ can help you with your e-commerce,goals this year all right so recently i,attempted a zero dollar dropshipping,challenge with a wow factor product that,i could promote purely organically using,the power of tik tok so that i can show,you firsthand exactly what i do to,promote my businesses now before i start,revealing all the secrets to creating,viral high converting tech talks to,promote your brand i just want to show,you a few of the ads from this challenge,that performed very well so you can get,an idea of what it is that we're going,to be talking about now i won't go,through every single one we actually,made 10 different ads on the one shoot,but i'll show you a couple of them and,perform quite well on the challenge,which by the way if you do want to see,the full challenge video i'll leave a,link to that video somewhere up here my,bro got new shorts so we went to the,beach for a photo shoot,then he showed me the reason he bought,them,gonna go buy myself a pair for the,summer now,so the product i was selling was as you,guys could tell the color changing swim,shorts was a pretty popular drop,shipping product over the years on,facebook but i figured it needed some,love on tick-tock it had all the right,elements and that wow factor that'll,catch people's attention in the first,couple seconds so that's exactly what i,did and all i did was i went out and,grabbed my friend to use as the model,you can do that if you have a friend or,family member who would fit with what,you're selling just simply ask them you,know maybe pay them a small amount of,money and go up and do a little shoot,with them so now that you have an idea,about what i'm talking about don't worry,you don't have to shoot all the content,yourself i'm going to talk about that as,well let me start showing you how i did,this and how you can get other types of,content created for your brand as well,and the keys to what i do for promoting,all my brands and finding success on,tick tock both organically and paid,right now all right so first things,first before you even think about,creating an advertisement on tick tock,you must understand these two things,first one is that you really need to,understand your customer and the,audience okay so who's your target,market who are you appealing to what,types of content do they want to see on,the platform etc etc next thing is you,want to make sure that you're planning,your pieces of content out to be,somewhere between 8 to 15 seconds long,remember when i said people have the,attention spans of a goldfish on,tick-tock that's entirely true so i,found if you go over this time limit,your watch time is likely going to,suffer which is going to lead to,decreased performance in your ads now,starting off with what not to do here's,a couple examples of ads that just,wouldn't work okay and big brands make,these mistakes all the time not only on,tick tock but just

After seeing the third section, I believe you have a general understanding of tiktok ads formats

Continue the next fourth section about tiktok ads formats

How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

After seeing the fourth section, I believe you have a general understanding of tiktok ads formats

Continue the next fifth section about tiktok ads formats

TikTok Ads Tutorial: Complete Ads Guide for TikTok

move over Facebook because Tick Tock ads,are the newest golden ticket to making,sales so if you guys are wanting to,learn how to run Tick Tock ads for,Shopify or maybe you have a Drop,Shipping business today I'm going to,teach you how to run Tick Tock ads,effectively if you guys are new thank,you for joining me today this is an,official Shopify Channel this channel is,built for small business owners with big,plans so if you are just starting your,business or you're looking to scale it,this is the place to be stick till the,end of this video because I've got a,tick tock ad strategy that literally,only industry professionals know these,are tips that are coming straight from,the people that work at Tick Tock so I'm,going to be sharing those with you guys,today this Tech talk ad tutorial is,going to be perfect for beginners so if,you guys are a beginner make sure that,you are sticking around and you're going,to learn everything that you're going to,need to know so let's hop into it,foreign,you guys are in good hands today because,I've got all the tips I got all the,tricks for you and I actually work,directly with media buyers that are,experts in the e-commerce space and I,also sit in on weekly meetings with,advisors that literally work at Tick,Tock today we're just gonna do one big,knowledge transfer and I'm going to,teach you everything that I know so that,you guys can make your Tick Tock ads a,success alright let's not waste any more,time let's hop into it,okay so if you've never seen The Tick,Tock ads manager here's what it's going,to look like so let's start by getting,you set up here first things first,you're going to want to make a pixel and,you're going to want to set this up on,your Ecommerce site,so if you're not familiar what the pixel,does is it tracks important actions that,your customers are taking like if,someone's adding something to their cart,for example now the reason that we need,the tick tock pixel is because you're,going to need the data that it's,collecting to create retargeting ads so,that you can Target very specific people,so for example let's say The Tick Tock,pixel tracks all the people that visit,your website you can later retarget,website visitors with another ad that,gives them a coupon code and then maybe,they'll finally decide to make that,purchase,so to install a tick tock pixel click,assets and then click event,click manage under the website pixel,click create pixel and then name it your,Shopify store name so Shopify has,actually made it really easy to install,this piece of code with one click so,what you're going to do is you're going,to click this button right here,and then hit connect with Shopify,okay cool that's done now we're going to,hit next,and now let's go over to shopify's App,Store and make sure that we actually,have the tick tock app installed this,app is literally just called Tick Tock,and then the app is just buy Tick Tock,Inc okay so Tick Tock Inc,and then you're going to add the sales,channel here like this after that you're,going to connect your Shopify account to,your Tick Tock and you're good make sure,that you have the right ads manager,account selected here then hit connect,select the pixel that we've just made,together a minute ago just like this and,then hit connect,select your Target locations depending,on where in the world you're selling to,you're going to also want to add a,payment method and then when you go back,to tick tock you can click this button,right here that confirms that you have,set the pixel up in Shopify,after this the Shopify pixel will show,up you also want to make sure that,you're setting up your conversion,tracking so we're going to go into the,create events page and then from here,you can create events using two,different tracking methods you've got,URL keywords or web elements okay so we,have click events so click events are,going to count every time someone clicks,on a specific element on your website so,this could be like adding something to,cart or submitting a form and buttons,and links are also going to be tracked,with click events then we have URL,events okay URL events count user visits,to specific pages so like you might want,to track when people view a specific,product page for example so all that,being said I'm going to show you how to,create a click event,select the appropriate event type for,this URL event okay so under advanced,settings you have the option to name,this event okay so give it a name and,then you're also going to input a,currency so that you can track how well,your ads are doing in dollars and cents,you know we want to see how much money,our ads are bringing in our respective,currencies so make sure you're filling,that in and then fill in the unique,keywords from the URL of the page that,you want to track,okay so what you're going to do let's,say for example you had like,bluepants.com id123,slash purchase you would enter purchase,if you need to add additional keywords,to this event you're going to click

After seeing the fifth section, I believe you have a general understanding of tiktok ads formats

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TikTok Marketing Strategy For Small Businesses That Need More Leads

could tick-tock lead ads be a good,avenue for your business,hey guys welcome back to another episode,i'm darren cabral i'm the ceo of suit,social we're a digital marketing agency,that helps businesses build their brand,generate leads and make more sales,online today we're talking about tick,tick-tock ads but not just any tick-tock,ads tick-tock lead ads for those who,that don't know first of all tik-tok is,the video sharing platform so very much,like instagram reels it's a platform,where you can share short clips of,videos often times overlaid with music,it's blowing up it is exploding the user,base every week gets bigger and bigger,and bigger and it's not just kids doing,funny dances anymore there is legit,business happening this platform because,it's getting a lot of attention but,beyond tick-tock there's another,component of it and that's tick-tock ads,so just like every other social media,platform has an advertising system,facebook has facebook ads google has,google ads linkedin has linked in ads,well take talk also has a platform,called tick tock ads and this allows us,to actually buy advertising space on the,tick tock platform and actually place,our ads in different areas and different,streams and it is really really,effective we've been testing it now for,the last three or four months i've done,it with our own agency first and we,started rolling it out with certain,clients that we thought would make sense,for,and it's a very powerful system but it,really started to interest me lately,when tick tock ads released their lead,ads format this is just like the,facebook lead ads or lead formats that,you've seen probably in the past where,you click on the ad and instead of,taking you somewhere it just kind of,flips around and the customer can,instantly fill their information and,that gets submitted to the advertiser as,a lead those kinds of ads are really,good they've for a long time been the,most profitable most successful types of,ads on facebook especially for service,type companies um as well as google and,linkedin so now that tick tock allows,the same feature um we're getting really,excited it's something that you as a,business should start thinking about of,could tick-tock lead ads be a good,avenue for your business especially like,i said if you're a service company,especially b2c,you're selling services to actual you,know people homeowners local customers,that's something you're going to want to,consider and the real reason why these,lead ads are so effective is there's,such little resistance you don't have to,worry about the customer going back to,your website and your page not loading,or navigating to the wrong area these,lead ads are literally like they can see,an ad they see what you're up to they,click it and they they basically fill,out a form in many cases it autofills,based on their account information so,they have to do nothing click submit and,boom you've got to leave to follow up,with right the only thing that's,different with tick tock ads in general,not just delete ads you can't just film,highly produced ads the way you would on,youtube or facebook the challenge with,tick tock ads is you have to make your,ads look like content that actually,falls in the feed and tick tock does a,very good job of kind of enforcing this,and they actually work really well i'm,glad they do it because when you're,scrolling tick tock if you've never been,on tech talk or you're not a big tick,tock fan that's okay but if you've been,on tickets as you're scrolling half the,time you don't even realize something's,an ad that's intentional they film tick,tock ads like a tick tock it's on a,phone it's vertical it has subtitles it,has music so if you got to figure out a,way to make an ad that looks like that,and you can place it as a lead ad you're,going to do really well because i,guarantee you 99.9 percent of service,companies are not running lead ads on,tick tock you can be the first and,there's a huge first movers advantage in,doing that so if you want to learn more,about how you can use tick tock ads,definitely feel free to reach out to us,in food social dot com check us out,online at,www.suitsocial.com or just check the uh,show notes or in the description there,for the links back to our website and,all the other stuff that we can do for,you but we'd love to have a chat about,your business talk marketing strategy,and see if tick tock might even be a,good fit for your business along with,other stuff like facebook ads google ads,and all that but we'll leave it there,for today hopefully that's helpful,hopefully you go home thinking about,tick tock ads if you have any questions,drop a comment below

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Canva x TikTok: Boost your TikTok Ads with Canva

hi,welcome to canva live with design school,and a very warm welcome to our workshop,today,my name is shelly and i'm a partnerships,marketing manager at canva i'm joined by,cherie creative partner manager at,tiktok,thank you for the intro shelly hello,everyone it's wonderful to connect with,you all i've been at tiktok for almost,two years and i'm looking forward to,sharing some tick-tock creative,knowledge with you in the session today,back to you shelley,thanks sheree we'll also be hearing from,ej our motion art director at canva a,little later as well,today in collaboration with our partner,tiktok we present boost your tick-tock,ads with canva,in this session we'll be covering four,parts first fury from tiktok will be,sharing knowledge on tried and true,creative best practices then we'll jump,onto the canva editor with ej and see,him work his magic in creating a,tick-tock video ad,lastly we'll walk through how to share,your design content onto tiktok and,share some helpful resources you can,take away after the session,so before jumping in i want to start off,with a quick icebreaker question,what do you find most challenging when,designing your tick tocks,awesome seeing some really interesting,responses,so now i'll pass it along to shari to,share some tick-tock creative best,practices,thank you shelley are you ready to find,out what some of the creative best,practices to help boost your ad,performance,today i'll be taking you through some,creative tips and tricks to help you,achieve performance results you've been,wanting to achieve for your campaigns,when it comes to advertising there are a,lot of different elements you need to,take into consideration to ensure the,decisions that you make for your assets,that you produce will help achieve the,ultimate campaign success,so at tiktok we have analyzed the,creative data to help us understand what,creative elements are needed to ensure,great performance results for your,ticktock campaigns,with the information we have gathered,from the analysis we have developed,universal creative best practice guides,shoot high-res,when it comes to the quality of creative,we advise you to use creative with a,minimum of 720 pixel resolution,when advertisers use creative with a,minimum of 720 pixels we have found that,there's a 312 percent left in,conversions compared to creatives below,that 720 res,go big full screen,we highly recommend you use a 9 by 16,aspect ratio to ensure you maximize the,surface area of any device for maximum,creative performance,assets that use 9x16 aspect ratio had a,91 conversion lift compared to those,with other aspect ratios such as the,16x9,rally them to act we found by adding in,a clear cta within the creative there is,a 152 lifting conversion so make sure,you put in that clear cta for your,creatives,make some noise,include audio of any type to your,creatives the more relevant sounds you,use the better it'll be for example,let's say you're selling some healthy,homemade freeze-dried snacks adding in,the crunch sound of the snack would be,useful or like a sound to complement the,overall creatives will be super handy as,well,by adding in sound we found that there,was a 16 lift in impressions compared to,assets with no sound elements,keep it short and sweet,on average we found if the video length,ranges between 21 to 34 seconds it,helped drive a two percent lift in,impressions and a whopping 280 percent,lift in conversion,the shorter and catchier you make your,creatives the better the overall,performance will be,here is a quick little summary of the,universal creative elements outlined,all you need to do is remember these,five universal tips and tricks,create a resolution minimum of 720 pixel,resolution,ensure you embrace the power of sound,and have sound elements,have a clear cta within the creative to,prompt the user to take action,and keep your videos short and sweet,between 21 to 34 seconds,and finally have your creative in a,vertical format so the 9x16 to maximize,your device screen,now i'd like to take you through some,more fun and exciting creative best,practices for our ecommerce advertisers,and market,mix up your creatives,we found that there is a 38 lift in,conversion when advertisers used a,variety of different scenes in their,assets compared to a continuous shot,where products were showcased,having elements of transitions give the,creative a more exciting fun effect,which will keep your users more engaged,leading to a better campaign outcome,get them to act,use closed captions through an on-screen,text that is clearly displayed with an,offer or a cta,we found advertisers to do this had a 16,lift in impressions and an 80 lift in,the conversions for the campaigns,voiceover and an offer winning combo,by adding a voiceover describing the,products with potentially an offer can,help you deliver some great results,we found that there was a nine percent,lift in impressions and also 87,improvement in conversions when the,creative had these elements in

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