Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
Let's move on to the first section of tiktok ads frequency
[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
[TOO EASY] My $15k+ Per Day TikTok Ads Strategy For 2023! - Shopify Dropshipping
all right guys just gonna do a real,quick refresh check right here,it's too easy,yo what is going on guys this is Boy,Soldier back in the game with a brand,new video 15K plus per day Tick Tock ad,strategy and it is simply too easy now,last year I made another video very,similar to this but this is going on in,current time and exactly what I'm doing,to scale my ads with ease in a,three-step plan so you guys can do this,too so guys make sure to stick around to,the end of the video I'll be doing a,full kind of walk through campaign setup,here,to kick off the New Year I'm going to be,doing a giveaway in the black hat,Discord group I'm gonna be taking one,student I'm gonna be scaling their store,alongside with them setting everything,up as I would my own store so if you,guys are interested in that mentorship,it is going to be absolutely free all,you have to do is be in black hat that's,where we have all the sauce anything,goes and I hope to see you in there soon,so I'm not gonna waste any time here and,we're gonna drop into a Google Docs I'm,pretty much gonna walk you through it,and then I'm actually going to walk you,through the full setup uh and we're,physically going to set up a campaign,together just so you guys can see but,yes so this is the 0 to 15K plus per day,Tick Tock ad strategy things people,always ask me about that I don't cover,too often in my videos let's go over,that one your store set up in back end I,don't pay too much attention to the,store I think what really comes first is,going to be the ads and the ad strategy,that's where I spend most of my time and,what I focus on so three Stepping Stones,before we get into the side do you want,to add on to this document is the,product the store and the creative so I,just want to go over it really fast,these are kind of requirements that you,guys really need to have in order to,have this backbone this consistent,scalability uh and as you will see as,you guys saw in my previous video I was,able to use this backbone and actually,scale it to 100K a day which is very,Advanced it's very extreme over the last,couple weeks I've spent about 500 000 in,ads and I plan on doubling that tripling,that so just these are some things you,can do to your store as well so product,I definitely always will recommend a,saturated product with a lower undercut,offer something where you can uh you,know price out your opponents using such,an offer like free plus shipping on a,very saturated process product that,doesn't cost a lot to supply places you,can find these products where you can,kind of see all the backing costs it's,not PP ads the only spy tool I currently,use and most likely will ever use just,because I like the analysis that it,actually does in current time again we,work in current time now I'm going to be,getting into some free game this is,Mania and it is absolutely free no,credit card required okay I don't think,it's like in my opinion this product,research tool is the best and it's,currently what I've been using a lot,lately and obviously you know the price,factor is huge uh if you guys want you,can go check that down below I do have,an affiliate code if you do plan on,getting like some upgraded features and,things like that but yes you can,literally go and get your first launch,launch you can find winning products,that are generated by AI you get an,analysis of all the ads on the shop how,these ads are performing um and just,different things like that it's,absolutely free go check it out so if,you guys need a link for that is down,below and you guys can get you know a,discount on that as well now when it,comes to the store the SMS bump I,typically use the five minute,abandonment flow and the 45 minute,abandonment flow I don't use emails I,think they're very cost um inefficient I,mean 100 of the traffic is on their,mobile phone along with Tick Tock so it,makes sense it adds up simplify ocu I,just keep re-up selling the same product,after the customer purchases um there's,you're gonna have a guaranteed 15 hit,rate on that so free money free free aov,increase why not and quantity breaks,bundle bear things like that um you know,those are just to wear on the front you,know before they get into checkout,they're able to increase the average,order value as well so these I believe,are Essentials to have on the store and,if I didn't have them I doubt I'd be,profitable in fact I wouldn't be so when,it comes to the creative now you're,going to need a very controlled ugc what,I mean by controlled ugc is something,that focuses directly on the product the,function the offer you can scale it,indefinitely without hitting the wrong,audience in Tick Tock everything does,come down to creative and you are,leveraging that again I don't run pixel,we're fully and only leveraging the,creative so it needs to be good and it,needs to check off all the right boxes,really quick I do want to give a huge,shout out to Celebration as well for the,New Year's you guys are able to get ugc,this is ac
After seeing the first section, I believe you have a general understanding of tiktok ads frequency
Continue the next second section about tiktok ads frequency
TikTok Ads 3X Retargeting Strategy (NEW - Q4 2022)
TikTok Ads 3X Retargeting Strategy (NEW - Q4 2022)
hello everyone today we're gonna see how,you can create a marketing campaign on,tickle guys I've spent over 2 million,dollars in the platform I've seen that,actually is a very effective way to,squeeze some more conversions out of,your campaigns as well as create that,omnipresence which is very important,since the the poster OS world so yeah in,general we're gonna go higher gonna,actually create a marketing campaign,what's the best audience to put why,exactly and you should actually thinking,of creating a reminder campaign and when,it's not the really ideal way to and,when it's not ideal to actually create,one everything from other contractor to,the whole thing so let's dive actually,right into it why remarketing why you,should actually even do remark in the,first place and marketing is a great way,to get people that have interacted at,some point with your business through,that that you've shown them even you can,really so you can help them remind so,you can remind them of your brand your,product so you can make convert,detection average seven to eight times,and four Summoners actually takes the,action and breaks something from here so,you need to remind them as mass as,possible so you need to be on top of the,mind all the time and we'll create that,brand image so they can actually buy,because the first time they die this I,had might not be a in the position to,actually buy a product but in the sixth,or seventh time it might be now in the,position and to buy your product when,they have interact a bit more with your,brand or in jam and better ready to buy,your product so it's very important to,create remind campaigns of course since,the iOS 14 and played those audiences,have become more inefficient but I think,there is you can still find efficiency,in remarkable audiences especially as,you spend a lot of money on advertising,or to really create that omnipresent,approach even if it doesn't mean they'll,be us converting as it was you know,before the buyers I've seen some very,good results especially as The Tick Tock,app platform becomes better and just as,a just as an app platform really and you,know grows and becomes other level that,it is able to scale and I seriously I,think it's very very something that you,should try and experiment with because,we are seeing great results so let's see,how you can actually do that the first,thing that you need to do is to create,your audiences so if you go to assets,and you go to audiences you're gonna,have the ability to create audience here,so what are the best audience that you,should Target on Tick-Tock remarketing,so the first thing that before going,into that I recommend if you not spend,at least two or three weeks and running,traffic to call and score people don't,even you know don't even don't even,think of factors starting a marketing,campaign because you you won't have any,past data of your of the people that,actually interacted and with your ad so,it will be very small audiences which of,course foreign,campaigns are much smaller audiences but,the point of remarketing is not to find,your lessons to Market those that have,already interact with the business so we,can push them to convert if they didn't,in the first interactions with their,brand so you should have you know,somewhere or in sizes though because,otherwise you will murder them very very,fast but we don't want frequency to be,so high frequency I mean you know the,amount of times that the ad is delivered,to the same people because you're gonna,get your Target on this annoyed and Tick,Tock as a platform it has an issue with,you know pushing a lot of high,frequencies just because it can't really,deliver it as effectively and as a,freely as Facebook and not just for,another whole discussion so the key,thing here to do to actually retain is,that you should run for at least a month,on Tick Tock to then you're going to say,they're creating a remarketing effect so,let's say create an some audiences and,then I will,so at first I also suggest combination,of model funnel audiences and Border,funnel audiences so basically mineral,founder would be for example someone who,has engaged with your ad click on your,ad viewed a percentage of your ad and,put on fund will be more convention,focused actions like either after cards,you need to check out a purchased all,that kind of jazz I would recommend just,combine these audiences so you can have,the best chances of getting out of,learning phase and with a decent budget,and then if you see efficiency and,grades that's for your remarking,campaign you can just separate those two,audiences and test them in different,aspects but at first I would just say,put it all in so you can have the,biggest follow audience that you can,deliver your ad and find the best,results really and getting out of the,learning phase and,non-dependent audience very fast so my,go-to first ones will be and clicks so,everyone will actually clicked on your,ad just because it's a decent audience,size and it's
After seeing the second section, I believe you have a general understanding of tiktok ads frequency
Continue the next third section about tiktok ads frequency
Why You Can't Scale Your Tik Tok Ads
Why You Can't Scale Your Tik Tok Ads
if you're watching this video it's,probably to figure out how to scale your,tick-tock ads in this video we're going,to break down exactly what you need to,do to be able to scale without hitting,any roadblocks on your journey in just a,few seconds i'm going to go over and,break down what you need to do exactly,on this channel we talk about e-commerce,tick-tock ads drop shipping pretty much,everything going on in the space so if,that's something that you're interested,in make sure you hit the like button,subscribe to this channel because i give,a ton of free value and content and,trainings all linked in in the,description on this channel so guys also,i do this completely for free just for,the videos to help you guys out so if,you got any value from this video any,value at all all i ask is you share it,with one person that is the fee for,every video on this channel just share,it with one person if you got value from,this video if not totally cool but if,you did that would be great all right,guys let's get straight into it okay so,a big reason why i see people and how,they can't scale their tick tock ads is,one of these few things,first off,they just don't have margin i talked,about this in my previous video,and they just don't have the margin and,what do i mean by margin you know how,much the product costs to buy,and then how much does it cost you know,to sell minus your ad spend,so minus your ads that's your margin can,you afford it can you afford to,advertise most of you don't even know,that question can you even afford to run,ads on the platform boom that's the,first thing another thing that's causing,you not to be able to scale,is creatives that's the big thing right,creatives a lot of you guys expect to,rip one to five pieces of content,on tick tock or wherever you find the,content for drop shipping and expect to,scale well guess what after,maybe,one to two weeks,a lot of the times,your ads die out and how how is that,sustainable how can you run tick tock,ads,for more than two weeks,and expect to have a sustainable,business,that right there my friend is just not,going to work for you,so how do you do that right a lot of,people,think,that,it's all about the media buying strategy,it's all about the media right it's,about the media buying strategy,uh you know this strategy does this this,method does this aco aco this cost cap,this lowest cost this right all these,different methods,to lead to what,to scale,right all these random methods are,scaling no no no no no no no no,that's not how you scale,yes it's a huge lever in improving your,sales on the platform but that's not,what we want to do it's going to be,important obviously they go hand in hand,you need creatives and you need media,buying strategies i get it don't be like,oh tmurf said i don't need good media,buying skills no no no that's not what i,said,what i mean is they need to go hand in,hand,creatives and the media buying strategy,so you're probably okay what do you mean,by this exactly though well this is what,i mean once you start you know testing,your creatives say you like i said say,you test one to five creatives off the,bat,and you test them with lowest cost,lowest cost is a bidding strategy guys,and you test them with lowest costs,right,and let's say we add a 20 budget for,each of these a 20 budget per ad group,super broad right,no interest,just super broad,ad groups and normally i target let's,say 18 to 55,plus,and we'll do,male slash,female right that's normally how i,launch the ads a lot of people right,this is a great starting point amazing,started point for you,you got your five creatives hopefully,you know it's a plus if you make these,creatives guys like you actually order,the product into your house and then you,make the creatives yourself this leads,to let's i'm just gonna be honest with,you it leads to cheaper cost per clicks,so at least the cheaper cpcs,and cpms because i get a lot of messages,from a decent amount of people saying my,cpms have gone up my cpcs are up guys,you it's hard to use ripped content,anymore if you use any of those um you,know downloaded sites like snaptic or ss,io,or qlo just to completely rip the tick,tock itself the algorithm is smart,enough now to know if you ripped the,content or not is this your own ad have,you made this yourself,a couple ways around that you know to,combat this is obviously ordering the,product in to your house,you know or,rip the content yourself,and edit it you can edit it rip it like,use adobe premiere any editing software,any way that you can rip it and then,edit it in your own way is going to,cause you to have better cpcs and cpms,so even in this video we're talking,about a bunch of things,not just why you can't scale a lot of,these things are all coming together,right they all come together,because without one lever you know the,other's not gonna pull itself so you,have to do it one by one,anyway,you can rip the content and then edit,yourself or you can also get a uh,someone from
After seeing the third section, I believe you have a general understanding of tiktok ads frequency
Continue the next fourth section about tiktok ads frequency
Tik Tok Ads Results Made EASY! (Day 2 Breakdown)
Tik Tok Ads Results Made EASY! (Day 2 Breakdown)
in this video i'm gonna break down and,show you exactly how to scale and,optimize your tick tock ads welcome if,you're new to this channel we talk about,obviously tick tock ads drop shipping,e-commerce pretty much a full-fledged,you know outline for your business so if,that's something that you're interested,in make sure you hit the like button,subscribe to the channel and you know we,also have a ton of free training linked,in the description as well as tick tock,mastery which is a full a to z,bulletproof program on tick tock,advertising now there's limited spots,available for the new program so make,sure if you're interested in learning,more about tick tock ads you join before,the spots fill up this video is almost a,day two part of the last video i,recorded where i set up ads i showed you,my exact process on my creative testing,and my bid testing strategy this this,video is more of an optimization type,video and showing you what i would do,with the results that i currently have,to make sure and pretty much do a live,breakdown on tick tock ads for this,business that i'm working with now,we actually sold all of their inventory,out using this exact strategy that i'm,showing you today in one day we sold out,of all of their inventory,and um you know i'm super proud of that,and that's why i want to show you this,video this,these techniques and strategies aren't,just you know made up i personally use,them and use them for businesses that i,work with,you know i'm actually giving you results,so you guys can see how it works for you,know the businesses i work with and you,know how you can do the same for your,business or e-commerce store,now so yesterday we set up these,campaigns here you can see my screen and,we had four campaigns so just a quick,overview you can watch the video that i,recorded yesterday breaking down how i,set these up but i'll just give a quick,a quick overview so you understand you,know if you're new where we're coming,from in this video,so,we first created you know our initial us,creative testing campaign everything is,you know u.s for this brand,and we have one ad group right one ad,group for one creative,everything else is the same the same,targeting,the same you know location,the same ages and genders the same,optimization so this is all the same the,only thing that we change,is,one creative per ad group so you can see,here b2 new b6 new b26 c review,b4 right these are all different,creatives with just the same,targeting it's simple we only want to,change one variable at a time so that's,the first step and your budget came,between 20 to 50 whatever you feel,comfortable with when launching your ads,on tick tock,and you know we have our results here so,basically we figured out in a nutshell,which ads perform best so you can see,here that a bunch of these ads perform,pretty solid,with the cpas ranging now this is from,yesterday's results but once we figure,out you know from a lifetime perspective,so say if we click lifetime here,and we figured out which you know ads,perform best for us and which creatives,like this one for example b26 no egg,right that's what we called it and under,a 2 cpa is pretty good for this again if,you're new this cpa is going off button,click it's optimizing for button click,not for complete payments i don't want a,ton of comments dude how do you get a,dollar 64 cpa it's button click right,it's going to a landing page and then,the user or customer is clicking on the,button to go to the actual store,so we're running that campaign and,basically we found that one creative,that did super well and what i did is i,took that one creative and i put it in a,cost cap bid testing campaign here with,20 different,bids all having the same creative but,inside this creative it's duplicated,three times so we have the same ad three,times are we on the same page,okay great so,and the budget is 200 for each one don't,worry it's not going to fully spend so,you can see here this was yesterday's,results,june 14th here we can see that you know,it's not going to spend the full budget,but it's really going to get us some,solid results so you can see here under,2 cpa is you know not bad you know,that's like the goal for this brand that,we're doing and it was we were able to,sell out like i said in one day the,owner you know hit me up he said dude we,need to pause the ads that's why the,campaigns are all paused we sold out all,the inventory in one day,the conversion on this back end is,around 30 to 40 percent,which i know it sounds insane but the,type of product that this is you know,that this brand is selling is,very unique and,solves a big issue so you know,do that with what you will but the cpa,like i said under two dollars is great,conversion 52 on certain ones so like,you can see here these these bids like,select bids we're doing well so we're,testing each of these bids,and once we find that that bid that,works we want to really double down on,this now i didn't even get the option to,do this
After seeing the fourth section, I believe you have a general understanding of tiktok ads frequency
Continue the next fifth section about tiktok ads frequency
TikTok Ads Not Converting? Here’s How To Fix It
TikTok Ads Not Converting? Here’s How To Fix It
so you hear how old is and experts start,recommending to run ads on Tick Tock,you've listened to them you launched,your ads but you see that they're not,converting and they're burning your,money what can you do next and how to,fix that I'm gonna cover this particular,problem in this video let's start with,the first reason and this might sound,counter it intuitive and on Tick Tock,it's a little bit different you have to,understand that when you launch ads on,Tick Tock the things that you used on,Facebook if let's say that you run ads,on Facebook and now you transferred also,on a tick tock might not work because,the platform is a little bit different,so starting with the first reason and,this is not optimizing for the right,event and here I could talk about two,things one if you are optimizing for,traffic you won't get the right results,if you are an e-commerce business owner,and you want to drive sales this is your,main objective you want to get as many,conversions as possible and you want to,increase your return Lisbon optimizing,for traffic won't help you because the,way algorithms work the moment when you,click on that traffic optimization they,will understand that this is your main,goal you want to get just as much,traffic as possible so they will give,you exactly that they will send you,thousands and thousands of people to,your website however the quality of the,traffic is not that good when it comes,to converting them that's why optimizing,for traffic will set up your cell phone,failure from the first day when you,launch that campaign and the second,wrong optimization and this probably,most of you are doing here a huge,mistake that is optimizing for a,complete payment where if you are coming,from Facebook this will be equal with,purchase if you are optimizing for,complete payment and you have a new tick,tock pixel again that will be a,disservice because the algorithms are,not trained and they do not understand,who is your ideal client so optimizing,for complete payment usually what is,going to happen is this one way they,simply will not spend you will see that,your ads do not get any spend or two you,are not gonna get the retronagement that,you're striving from that being said the,solution to this is to use an upper,level event such as actual card the,moment when you optimize for things like,Azure card now the algorithms could,understand the better who is your ideal,client because they could get much more,data because getting someone to add,something to your card will be easier,when like making someone to purchase of,a volume of how many people are adding,SuperCard will be higher and for the,algorithms volume matters a lot you,could transition to complete payment but,you could do that once you hit let's say,at least this is the burn minimum 500,actual card registered by The Tick Tock,pixel the moment when you see that now,you could transition to complete payment,and see how that will affect your,results if you still see that the,results not available,and test again the complete payment and,see how that goes now talk about the,second reason why your ads are not,performing is because you do not set,enough budget again I don't want you to,get out of context and think that okay,biggest reason why that's not performing,and it's only because of a budget it's,not like that I'm gonna explain also,about other reasons why your ethnic,performing but for now if let's say you,do not get 50 events within seven days,that will be one obstacle to get and to,kind of get the return expense that you,want you see for The Tick Tock,algorithms to optimize the best and to,Target about Right audience it's very,very crucial for them to get enough,volume I've kind of like mentioned a,little bit about that so 50 conversions,were 50 results pretty much what you're,optimizing for 582 card 50 inch,checkouts is super super crucial if you,do not get that within seven days it,will be a huge struggle for the,algorithms and you'll stop,algorithms to find the Right audience so,when you set your budget you want to,make your calculations and see how many,actual cards you need to get on a daily,basis and how much money you have to,spend to get those at your card if let's,say that you need to get eight at your,card let's say your cost to get one,extra card is ten dollars pretty much,that means you need to spend at least,eighty dollars per day to get that,number and ultimately to get 50 at your,card so you know running ads is simply,math you just need to make your,calculations see what your cost job,Wi-Fi customer cost to get one at your,card and then set a budget if it makes,sense talking about the third reason and,here we're gonna start talking about,with the ad creative so so far we've,talked more about the technical,information the technical side of,running technical ads and now talking,about with the ad greatest because here,we're gonna cover a lot more and this,usually is the main reasons why your ads,are not performing it's very rare an
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Continue the next sixth section about tiktok ads frequency
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
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How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
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