I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
Let's move on to the first section of tiktok ads length
Tik Tok Ads Real Time Launch + Scale (Day 1 Breakdown)
Tik Tok Ads Real Time Launch + Scale (Day 1 Breakdown)
in this video we're going to break down,exactly a real-time overview of,tick-tock ads being launched and scaled,for a business if you're new to this,channel we talk about tick-tock ads,e-commerce drop shipping pretty much,everything in that space so if that's,something that you're interested in make,sure you hit the like button subscribe,to the channel also we have a,full-fledged a to z tick tock ads,mastery program linked in the,description it has been producing a,crazy amount of results for the people,hopping in as well as everything that,you're going to see in this video today,it's pretty much a 20x of what you know,you're watching in this video and you're,about to learn okay so right now you can,clearly see i'm in the ticktock ads,manager for this brand that i'm working,with just a quick preface right this,brand is going,uh through button click for their cpa as,their goal they're not using complete,payment so that's just take that with a,grain of salt but overall this strategy,is going to work super well,for the your brand you're running or,your drop shipping store so we're going,to go ahead and break it down already to,let you guys know this is what i,scheduled today,the ads are just starting to run and,we're going to see you know how they,perform but this is a strategy that i've,done across multiple brands and spent,you know hundreds of thousands even,millions of dollars on tick tock doing,this exact strategy right no one's going,to share this with you you know without,joining your course like i said i do,have a a to z program but,i'd rather just share a pretty fair,amount of what i'm doing just so you,guys can get a better understanding so,we can go ahead and look at kind of what,was working previously so we launched,different ads for this brand different,ad groups you know if you watched any of,my other videos you guys know i like,this to test one creative at a time one,by one,and you can see that a lot of times we,can figure out what is the top,performing created so you we can see,here that you know these creatives spent,a ton more than the other ones and we've,kind of narrowed down to our two top,performing creatives now i'm always,testing right i'm always testing new,creatives in this you know ad testing uh,campaign that we have here,so basically we found this winner right,it was this b26 one,and the targeting is super broad i'm not,testing interest just letting the,creative drive the traffic,and we can see here that this gave us,the best cpa anything under two dollars,is really good you know for this brand,and uh yeah so everything under two,hours is great so we found these two are,our best performers so what do we know,now and guys i'm showing you that you,real time what i set up today i'll break,down more results actually for you if,you want to see this,uh from a daily aspect or even a weekly,about how i'm optimizing and different,strategies like that so you know if you,want to see that drop a comment and i'll,happily make more videos like this if it,helps you,so we found those two creatives like i,said that b26 one and the c review so,what i do is i'll take the b26 which is,that winning creative that we had,it's going to load up here and you can,see here that these these are all,you know ad set budgets with cost cap,each of them at 200,on a daily budget and you know i started,off from the recommended click so,how i found this cost cap was say if i,edit this ad group here,and i go through gonna show you exactly,what i'm doing,and they have the optimization event at,button click,i'm gonna scroll down us targeting,broad 25 plus just because the reason,why i have 25 plus is that's like the,highest converting for this type of,product that you know this business is,selling we'll scroll down to,uh day parting i have it from 9 a.m all,the way to about 1,30ish a.m,and uh we don't really want to run from,these hours,so cost cap obviously now it's down to a,1.36 but we would adopt this cost cap,normally if you have previous data on,your ad account you want to adopt this,cost cap if you don't just pick a cost,cap that you think would you know be,right for your ad groups to spend,and guys that's the setup for each ad,group and we would duplicate this one ad,right everything the exact same a bunch,of times and have 20 different ad groups,uh with all these different bids all,being,incremented by one cent,and then we can go from there so,normally i you can go down or up but i,want i decided to go up on on these uh,ad groups,each with a a cent increment and what's,crazy is no one like no one's gonna show,you this like i'm telling you no one on,youtube or wherever you go it's gonna,it's gonna show you this sauce so uh,make sure you know you join the program,if you wanna have more information like,this like more in-depth information,that's linked in the you know in the,description as well as you know we have,private group as well you can check out,but besides the point we can go in here,and open one of these yo
After seeing the first section, I believe you have a general understanding of tiktok ads length
Continue the next second section about tiktok ads length
Tik Tok ADVERTISING...Length Of Videos & Keeping Costs DOWN!
Tik Tok ADVERTISING...Length Of Videos & Keeping Costs DOWN!
how frequently should you be swapping,out your tick tock ads or how long does,it take for a tech talk ad to run its,full course today we're going to take a,look at it,my name is jacob marks and i'm a digital,marketer and entrepreneur um i have,experience in running ads on all types,of platforms i've been in marketing for,six seven years now and i have quite a,bit of experience in this platform i've,spent over a million dollars on it and i,can tell you that uh it it is not quite,what it used to be,it is changing and evolving very quickly,the more people that are starting on the,platform now more people are getting ad,spent on there and they are starting to,uh there's a lot more competition and,you're not able to get as big a bang for,your buck as you used to,so like let's let's track back ads on uh,tiktok been around for about a year so,tick tock is just a this is a new,platform i mean this thing has,exploded over like the last two years,especially through the entire pandemic,seems like that's the first time it,actually caught my eye i always just,thought it was you know for like kids um,i have my own tech talk now that i uh,that i put videos out on for fun you,know um,it is a useful tool though and i mean at,one point when we first got signed on,with tick tock back in january,i mean it was phenomenal i mean i think,it was like the last week of january,probably early february when i started,running,testing the platform a little bit uh,yeah set up some some basic landing,pages and the content that i put on,there i'm trying to think of what it,originally was i think it was something,more personal like a photo of me um,coming and doing something popping out a,very,in person kind of feel on there,not really too trendy but just kind of,like a basic video,and we brought in um,the cost per lead originally when we had,started was,uh extremely low i mean it was like 50,lower than any other platform so we went,through and i mean we blew through and,spent a ton of money on tick tock at the,time because it was just uh it was great,it was amazing what it was doing now,what i quickly realized was uh at least,after it seems like there was like a,huge shift in the platform somewhere,around may uh where the cost just really,started going up like we didn't change,content i don't know if my my audience,was starting to you know feel a little,bit of ad fatigue that could be possible,we did take a break and it seemed like,when we came back,we kind of got a spike but,um the platform uh the ad cost just from,january,down to,uh may has has changed a ton,it's still very valuable i still use it,today but you run into a problem of the,actual ads that you're running on there,um they don't last that long,the creatives are very uh i do have some,that have performed well over time and,those ones i kind of ease people into,and i just do those on my retargets and,i usually put a cost cap on them if,they're in an ad set that,i'm trying to run something new in,but when i launch a new piece of content,now i know pretty much within,probably within like four hours or not,um if it's gonna perform well i have had,some pieces of creatives that i have put,on there that have,absolutely you know smashed it within,like the first day or two and then,completely fell off after that,and i've had other ones that have kind,of eased in and like or a lot like a a,long like flow of return comes off of it,if that makes sense so and it all comes,down to i think that like the amount of,attention um that you're trying to,capture like what you're putting in with,that ad in the first couple of seconds,that's what you're going to return off,of so,there's two different styles of,creatives that you can make one that is,going to be a little bit more slower,paced and longer so i found that my my,pieces of creatives that i make that are,about the full 60 seconds where you know,it's usually like a video montage that,i'm speaking over a little bit more high,quality,will perform better over the long run,so let me get this straight gas prices,are going up food prices are going up,home prices are going up and your,electric bill is going,down okay we all know that's not true,your electric bill is going up and it's,going to keep going up as inflation,increases just like it always has,and then the ones that i put together,really quickly that are usually like,snappy,quick quick messages quick call to,actions those ones have a lifespan of,about like three days homeowners are,ditching their high electric bills and,doing this instead new solar technology,paired with home energy conservation,makes your electric bills drop to almost,nothing check out how this but went from,over 200 all the way down to 43,click the link in the description and,let us show you how much money you can,save by going solar so what is the uh,the perfect way to do it honestly it's,just being able to swap the content out,as quickly as possible you got to be,able to like dig in and be really,creative if you're not
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Continue the next third section about tiktok ads length
This Secret TikTok Ads Testing Strategy Is Changing Lives
This Secret TikTok Ads Testing Strategy Is Changing Lives
hey buddy,yeah you what are you a damn headlights,come over here real quick don't be shy i,hear you're looking for that ecom gushy,gushy that underground black hat ad,strategy that will leave your bank,account impregnated maybe even,afterwards after your mrs sees it she'll,want to get impregnated too oh hey yosh,keep your voice done keep your voice,down geez always because this stuff,doesn't come cheap my friend a lot of,media buyers on my team on my team were,sacrificed to get these strategies,so it's gonna cost you,let's say,a million dollars,you know what my friend actually for you,if you like this video down below,i'll give these to you right now i,really don't wear hoodies that much,because i live in florida and it makes,me look like a giant penis but let's,actually talk about tik-tok product,testing strategies and how do people,even come up with these strategies in,the first place because you're gonna see,these videos all the time from a bunch,of different gurus and a lot of times i,feel like they're just blowing smoke out,of their rear end but for me because i,run a ad agency where we're literally,testing hundreds of products every,single month and we're testing on,thousands of different accounts this is,actually the way that we come up with,strategies that work for us we have a,sheet that looks like this and you can,easily come up with a spreadsheet where,you have a base control testing strategy,like this one right here where you have,five ad groups three of them with,interest two no targeting and how you,can develop your strategy over time,especially when you're doing a lot of,tests is you can introduce a little bit,of chaos with having an independent,variable so for us when we're doing,split testing we always will do one,variable changing from our original,control group so in this instance with,this top column we did us with australia,for the targeting instead of us and,canada and then what we would do is,measure the results these are all fake,numbers by the way we would do this over,and over and over again over the course,of multiple months and this is how i,actually came up with this exact,strategy this isn't just me oh well i,think this is what's gonna work no this,is proven how you can actually develop a,strategy that works over time and you,can also do other split tests like doing,a combination of number one number five,so that would be us with australia while,also doing a cbo on to mark all of the,data because at the end of the day,you're gonna be biased and if you don't,have the numbers guiding your decisions,you're not gonna make good decisions,when it comes to media buying because,it's all based on numbers and not your,emotions so this has helped us scale,brands like this one right here from,zero to 1.7 k a day like this brand,right here to zero to 1.8 k a day so,again this is proven to work and if you,do want to work with my team before we,start this video i do have an automation,agency where we have a team of experts,who will find products for you build,custom coded one product stores and even,film custom ads so if you're interested,in finding your first or next winning,product and help you scale to one grand,a day or more in the fastest amount of,time you can click the link down below,and book a call with my team so without,further ado let's get on to tick tock,ads and i'll show you how we test,products so the first thing you're going,to do obviously you're going to click on,conversions because we're not trying to,get no dang video views i can't deposit,that to my bank account so for me this,is how i name all my campaigns so i'm,going to be testing this product the,frost ball how i name all my campaigns,is the name of the product whether it's,a testing or scaling campaign and then,the break-even point because when you're,testing on multiple ad accounts it is,good to know first off what's the,product and what's my bep because when i,first analyze ad accounts and this will,be talked about a little later on i look,at cpa more than i actually look at,roads and i'll explain a little later on,because i know everyone's obsessed with,roes but for us and this is after i've,talked to senior media buyers who have,scaled accounts to the millions they,don't really look at roads as much as,you would think it is somewhat of an,important metric but i would say cpa is,more important your cost per purchase,but let's get into the actual ad group,settings now i do five ad groups,whenever i'm testing a new product one,campaign,five ad groups and all the ad groups are,identical i don't change anything about,either of them we're not split testing,anything and i get some people saying,ethan if you're not split testing then,what's the point of just creating five,that are identical well the thing is and,if you are someone who does media buying,you'll notice that even if you create,two ad groups that are exactly alike,they're never gonna perform the same way,the cpms will be different the cpcs will,be different
After seeing the third section, I believe you have a general understanding of tiktok ads length
Continue the next fourth section about tiktok ads length
How To Make TikTok Ads That CONVERT (7 Figure Ad Scaling Strategy)
How To Make TikTok Ads That CONVERT (7 Figure Ad Scaling Strategy)
what's up guys my name is kazzy sharara,and I'm co-founder of viral growth we,are focused on Tick Tock and we run,multi-six figures and Tick Tock ads,every single month and in this video,we're going to go over exactly what our,strategy for tick tock ads is how we,test how we come up with Tick Tock ideas,what are some of the kpis we look at and,how you can actually start a tick tock,campaign and scale it all the way to,whatever numbers you're looking for,every single month before we jump into,the video guys hit the Subscribe button,like the video and hit the Bell button,because we're going to be posting videos,every single week and you want to be on,top of tick tock content so hit the,Subscribe now and let's jump in the,video when it comes to tick tock ads one,of the first things you have to,understand is it actually different than,any other platform whether you've ran,Snapchat ads Facebook ads or Instagram,ads you'll typically find that Tick Tock,ads in general are way more competitive,and what I mean by that is it isn't as,easy as throwing up a quick little image,and calling it an ad it's not like you,go to canva and just have a real quick,little image and a quick little video,and or a strong video video and throw it,up there Tick Tock itself is very very,particularly picky in terms of the ads,that they like to actually promote so,you might throw up an ad you might throw,up a stock video ad but the performance,of the ad will absolutely be awful so in,terms of tick tock as a platform to,advertise on it's actually super,competitive and the reason for that is,you have to be on top of your creatives,creatives is the name of the game for,tick tock and I'm going to show you how,to actually come up with the creatives,that you know are constantly coming in,and you get results over and over again,but the main thing is to understand that,if your creatives are not good no matter,what kind of media buying strategy you,have on Tick Tock specifically it's,never going to work so to summarize in,terms of the main thing about Tick Tock,is that you want to avoid stock footage,generally doesn't work well images you,won't even be able to run ads on those,what really works is content that looks,native so now that we've covered kind of,the difference the major difference,between Tick Tock ads and other,platforms let's go into how you can come,up with infinite ideas for the ads,themselves so what I typically like to,do is with our agency we usually have,about two to three testing days per,client what that means is that let's say,on Monday and Friday of every single,week we will have testing days for ads,to go out and we'll usually have like at,least five to ten different creatives,uploaded on those particular dates what,that will allow us to do is constantly,have testing going on and we'll be able,to find new winners as we go throughout,the week if you have this process you'll,never have any any shortage of the,winning ad creatives another thing about,Tick Tock that is super different than,other platforms is that the creatives,themselves exhaust significantly faster,in something like on Facebook or,Instagram and the reason for that is,Tick Tock hates showing the same ad over,and over again and what you're really,trying to do is keep that freshness,there's positives and negatives to that,one positive of this is that you can,typically allocate significantly larger,budgets right off the get-go and Tick,Tock algorithm will still perform,whereas in Facebook if you go from 20 to,500 right off the bat you're actually,going to have a really hard time doing,that scaling on the other side of things,if your ad is more than a week or two,weeks you'll typically see like a sharp,downturn of the ads themselves and the,CTR will go down the video views will go,down and The Tick Tock ad platform will,actually suppress your videos so I say,all this so you guys can understand how,important it is to have a steady stream,of creatives coming in and all the ideas,and copywriting flushed out and ready to,be put into the ads manager next I'm,going to break down how I come up with,ideas and write copy for these ads,effortlessly over and over again so like,I said we're managing about multi-six,figures in ad spends with multiple,clients of hours so we need to have a,very very steady process the way I like,to do it and I've trained our media,buyers on our copywriters to do it is we,go to two locations and they both can be,found in the tech talk creative Center,so you can see the top performing,organic videos and you can see the top,performing advertising videos so the ads,and the organic what most people make,the mistake is that they try to be too,much of an ad and not enough organic the,ideal Tick Tock video strikes a balance,between the two side it looks organic,enough but it actually has enough,click-through rates so when you have,these two come in you will have a really,good ad that will last you a,significantly longer time than an ad,that is not super c
After seeing the fourth section, I believe you have a general understanding of tiktok ads length
Continue the next fifth section about tiktok ads length
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the fifth section, I believe you have a general understanding of tiktok ads length
Continue the next sixth section about tiktok ads length
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
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How to Run TikTok Ads 2022 | Grow Your Business With TikTok
How to Run TikTok Ads 2022 | Grow Your Business With TikTok
in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se
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