all right so i've spent a lot of money,on facebook ads not quite as much on,tick tock but it's a platformer scaling,super heavily right now spending about,40 000 a day across a few different,brands now i want to actually show you,the sales here inside of one of these,stores i i've already shown this,once i believe depending on when this is,being posted so far almost like 3k today,this is actually like super upsetting,and i'm gonna break down why because,this store i'm gonna break this down and,show you a monthly chart here was doing,over ten thousand dollars a day and if,you're running tick tock ads this video,is for you i've noticed that tick tock,facebook never had this issue because,they just want to take your money tick,tock sometimes will randomly just stop,spending on your ads and i'm not talking,about when you're first launching you,have spending issues that's another,problem and by the way how you fix that,is just relaunch change the budgets a,little bit maybe go in and directly,change the budget open up your audiences,so they're targeting a bigger broader,audience,those are some things you can do but,here's the monthly view on this store so,i'm going to show you kind of why i'm,upset on this uh and what happened this,is the store that i'm doing a 45 day,challenge type deal on where i want to,scale it to 100 000 a day in 40 days so,we got a 10 000 a day like the first,like eight days which is great but you,can see it died yesterday right there,you can see today's sales so far um,yesterday was like a thousand bucks and,it was a thousand and sixty dollars,which is really upsetting because it,only spent a couple hundred dollars so,out of like the four thousand dollars a,day in ad spend that was scheduled it,only spent like four or five hundred so,the ad performance had dropped itself,and it stopped spending money now here's,how you solve that problem so far today,we are somewhat back on track they're,still not back to 100 spending we'll,probably do,five and a half k today 6k later in the,day is always the bigger sales volume,for this brand um and yes this is a,brand it's not drop shipped i'll talk,more about it in the next update by the,way drop drop a like if you like you,know simple little lower quality like,but just basic updates that are just,like open at all cause if you're having,this problem here's how you solve it,number one instantly instantly reach out,to tick tock support thankfully tick,tock has support unlike facebook that is,absolutely terrible so i reached out to,support multiple times multiple tickets,dumping it in if you have a rep this,account has not been assigned an,advertising rep yet if you have a,representative's contact info blow them,up not like in a rude way but you know,very strict and then stern and just,seriously hit them up and get the,problem solved every single time this,happened to me twice so i have two,points of data for this,every time they're going to say there is,no problem there's no problem with your,ads oh maybe you should try this,optimizing performance thing maybe you,should try opening up your audience oh,you got too many ad groups inside your,campaign i told a person i'm like,there's no problem with having 15 ad,groups in a campaign,what and they're just being idiots for,lack of better terms and,it's really frustrating they're gonna,continue telling me there's no problems,but about on that second day when they,reply,suddenly the spend starts coming back so,it looks like they do some sort of,internal review or something happens,they'll never admit it is what i think,but reach out to support and one thing i,also do i go and i change some budgets i,turn off a bunch of stuff and i launch,new stuff inside of a new campaign so,that's how i try to get some spending,back on track again today so far i'll,turn the brightness down so it'll focus,on a little bit easier here,you can see today should do probably i'd,say five let me focus this in here again,later in the day is always the bigger,sales volume but uh you know decent,consistency and the margin is not as,good so it's just like what used to,happen on facebook or facebook would,disable your ad account a few days later,this is i think it's the same thing,they're ripping facebook off a few days,later facebook would re-enable your ad,account and guess what happened it would,always get re-enabled at like nine,o'clock ten o'clock at night spend,through your full budget so for me it's,been like thirty thousand dollars and,the results wouldn't be the eighty,thousand i'm used to it'd be like twenty,or thirty thousand so it actually lose,like fifteen thousand dollars that's the,same thing that's happening today today,the spend is back but it's spent about,three thousand dollars doing three,thousand in sales so probably lost 800,bucks so we'll see what happens later in,the day it might dilute out because it's,usually a better sales time but,ridiculous kind of annoying kind of,frustrating so,to summarize this short simple v
Let's move on to the first section of tiktok ads not delivering
How To Fix Tiktok Ads That Are Not Spending
How To Fix Tiktok Ads That Are Not Spending
so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's
After seeing the first section, I believe you have a general understanding of tiktok ads not delivering
Continue the next second section about tiktok ads not delivering
TikTok Ads Not Spending? Here Are 8 Ways You Can Fix It (UPDATED)
TikTok Ads Not Spending? Here Are 8 Ways You Can Fix It (UPDATED)
hello everyone it's your favorite,digital marketer here Chase chapel and,we're going to be covering exactly what,you need to do and know with Tick Tock,ads if they are not spinning so many of,you have this actual issue we get this,comment all the time and so many people,DM us on Instagram at real Chase Chapel,asking how can we get our Tick Tock ads,to spend we've done everything we've,tried everything what is it that's not,making it actually spin so let's go,ahead and break down those exact things,you need to know that way you can,actually get your Tick Tock ads to spin,and start converting because we all know,Tick Tock has a huge opportunity as a,platform to generate sales and results,for your brand or business alright so if,your Tick Tock ads are not spending,here's what we're gonna do we're gonna,break down the eight things that you can,start trying out to see if your Tick,Tock ads will spend the first one which,is the most obvious one is increasing,your budget sometimes your budgets are,set too low if there are 20 daily and,you sell a product that's say 60 or 100,Tick Tock will automatically scan your,web page and know that maybe it can't,spend you know twenty dollars a day and,expect to get you a result so it's going,to want you to spend more than what your,actual product cost is in some cases so,the first thing to try is actually,double your budget see if they'll,actually start spinning if it doesn't,increase it some more to see if you'll,get delivery out of your actual ads now,if you can't get delivery out of the,actual ads and it's still not spending,no matter how much you increase it you,should staircase your spin across your,ad groups and what I mean by that is if,you have four ad groups what you would,do is you do twenty dollars on one ad,group 30 on the next one forty dollars,fifty dollars sixty dollars and this is,going to basically show you what spin,level you need to be at initially to get,the ads to spend sometimes twenty,dollars doesn't work sometimes forty,dollars doesn't work it's usually maybe,fifty dollars that actually gets the ads,to start spending so you staircase your,spin to identify where your spend is and,once it's actually starting to spin,you'll know what ad group budgets you,need to set going forward initially when,you're launching your ads so that way,you can get the delivery to happen with,your actual spending the third thing is,actually having two create natives in,your ad group sometimes a lot of people,add like five ten different ads and you,know that's okay to do on Facebook ads,because the system's pretty optimized,they'll know how to deliver the spin,between the different creatives to find,out what's working Tick Tock isn't yet,that efficient and if you have too many,creatives in there with a very small,budget it's not going to spend at all if,you launch Five ads and you only have 20,daily it's gonna be have a very hard,time of spending whereas if you have two,actual ad creatives you're going to be,more likely to actually get spend,delivery because the system only has to,optimize between two different ads to,find results for you now the second,thing here is sometimes people have two,ads and it won't deliver or they'll only,have one a good strategy is to have a,one ad that's actually a spark ad which,means it's been an authorized post from,an influencer or it's an authorized post,from your actual page,the second one is a non-you know,authorized post which is just you,uploading the content into Tick Tock ads,directly and having that as an ad as,well where you write the copy and you,actually put in the custom link and,everything there this is a strategy that,allows you to actually see if you'll get,delivery based off spark or non-spark we,see this work a lot of times when you,know Brands actually make these,adjustments go down to two creatives per,ad group and have one creative where,they actually wrote the custom copy the,second one an authorization post from,either influence or other page you'll,start to see delivery and number four is,switching from purchase conversions down,to add to cart and letting that run for,two to three days if you're not getting,any delivery even after making those,adjustments so far switch to add to cart,give it two to three days and see if,your spin starts to go through and if it,does great you can switch back to,purchase conversions after a few days,and your spin delivery should start to,actually start performing and number,five make sure you have all of the,placements turned off besides Tick Tock,you want to have Tick Tock ads as the,only placement because if you're running,an actual creative that doesn't fit the,other you know platform Replacements,it's not going to deliver and the ad,group just won't even run it's not as,efficient as just automatically choosing,Tick Tock for you so you need to select,Tick Tock as a placement Standalone and,number six is turning off comments,sometimes these videos are getting lots,of negative engagements s
After seeing the second section, I believe you have a general understanding of tiktok ads not delivering
Continue the next third section about tiktok ads not delivering
Why Your TikTok Ads Aren't Spending ( How to Fix it)
Why Your TikTok Ads Aren't Spending ( How to Fix it)
what's up beautiful people in this video,i'm going to talk about three things why,your ad account your tic tac ad account,is not spending number two how to get it,to spend and warm up your account number,three if none of the warm-ups or,anything that they do work what you need,to do to get that out account to spend,or what the alternatives are so if you,want to see what those things are keep,watching,what's up beautiful people it's nas here,back with another video i've been,getting a lot of questions on instagram,on facebook and emails on,linkedin i don't know everywhere that's,my ad account is not spending why is my,ad account is not like why is it not,spending it's just so annoying you're,trying to test the product or you might,already have a winner and you want to,scale it or whatever and it's just not,freaking spending it's so annoying i,know how annoying it can be to actually,want to scale something or you want to,test something and your ad account is,not spending even when you're setting it,at lowest cost in this video we're going,to go ahead and answer all those,questions but before we get started i,just wanted to throw it out there that i,have a brand new mini course on tick,tock which is going to get more detail,about tick tock ads product research for,tick tock and everything and the link,down below is completely free go ahead,and download it,you know it's an hour of anything that,you need to learn about tick tock and,running tick-tock ads so make sure you,go ahead and check it out take your time,learn about tick-tock and implement the,things that you learn from um what i,have um inside the inside the course now,that you know that let's talk about why,your ad account is not spending and this,is the case most of the time for people,that just are opening an ad account so,let's say you just went on tick tock you,open an account uh you register for a,business manager you got an ad account,and now you're setting up your ads,everything looks good your pixel is set,up correctly your store looks good,everything that they need is out there,and now you set up your ads first day,you put in a conversion you set up a,conversion ad it doesn't spend any money,second day doesn't spend any money third,four it goes on does not spend any money,maybe like five cents six cents seven,cents you've been there if you're,watching this video you know that you've,been there right and it's super annoying,and you're like okay what the hell am i,doing wrong,i've had a phone conversation with,someone that knows what they're doing in,one of the reps that actually knows what,they're doing so here's the thing with,one of the things if you're setting,something for conversion first of all,set up your all your ad accounts with,with cbo it tends to not actually spend,if it decides sometimes some ad accounts,are fine you set up your account you set,up your testing account and it starts,spending with conversion when you do,complete purchase conversion it spends,but not all the time that's the case,right so a lot of times they pick some,ad accounts that they don't want you to,basically get to conversion right away,right so you either have to let it just,sit there for seven days before it,starts actually spending and every day,is going to spend a couple cents and,eventually he's gonna spend or there's,faster way to do it so what the rep told,me is that your ad account is not,optimizing they don't know what they're,doing they don't know what to look for,so technically they don't want to spend,your money because they don't really,know uh you know what you're you're,about that's what it is your account is,not warmed up you they don't want you to,spend your money they don't want you to,spend money so basically after talking,back and forth and emailing back and,forth with a bunch of reps and agents,and all that this is what they come up,with and this is kind of like what they,got got back to me right so i was like,hey i want to know why the account is,not spending like that's a brand new,account right so i have multiple,accounts that i work with i have agency,accounts agency accounts usually i don't,have any issues with so that's not ever,a problem but i just kind of wanted to,figure out for my students for my people,to know why this is happening because,all people come in they don't you know,and their accounts are not warmed up so,a lot of accounts that i have that are,already warmed up that i've been,spending thousands of dollars on they,never had this issue but when i open a,new account that's when the issue,happens when i open a new account it,just doesn't spend so this is kind of,what they told me right um it is normal,to see delay and fluctuation activity in,the beginning period of the delivery so,don't worry our system explore new,customers basically they're saying that,they can't figure out who to find,based on the things that you're,advertising so they don't spend your,money so what they're taking the data,during this stage is used to
After seeing the third section, I believe you have a general understanding of tiktok ads not delivering
Continue the next fourth section about tiktok ads not delivering
How To Solve TikTok Ads Not Spending
How To Solve TikTok Ads Not Spending
hey guys welcome to the channel in,today's video i'm going to show you how,to get your tik-tok cats to start,spending when they're not spending the,budget that you want them to before we,get into the video though i'd like to,remind you that we have an ongoing,giveaway that you can sign up for right,now so we're giving away a one-hour,consultation call for completely free,for anyone who wants to go over their,ecommerce business or their media buying,or anything that relates to their,e-commerce business in a one-on-one call,with me so if that sounds like something,that would be useful to you get over to,the description use the link to fill in,the form sign up for the giveaway the,winner will be announced on the 28th of,february when the winner is chosen i,will be emailing the winner and i'll,also announce the name of the winner in,the next video without further ado let's,get straight into the video,okay so if you're having issues getting,your tick-tock cats to spend there are a,few things that you can try first and,foremost and that's the basic thing that,you can try because the easiest one to,do is and this is especially useful if,you haven't used your ad account before,sometimes you need to get your ad,account running before you get straight,into your conversions traffic for,complete payment so instead of going for,complete payment right away you create a,campaign and you set it to either,traffic or add to cart objective and you,let it run spending about 20 to 30,dollars for a day or two and that should,be enough if you've done that before and,that didn't work there's two more things,that you can try first one is to change,your pixel and force your ad group to go,back into the learning phase when,tick-tock goes into the learning phase,it distributes your ads at a cheaper,cost and a wider scope because it wants,to rush into finding your perfect,audience and optimize for that audience,so if you force your ad group back into,the learning phase there is a chance,that the ads that we're not being,distributed because of your bid being,insufficient will start getting,distributed so let's hop into the,computer and i'll show you how to do,that if you're in your shopify account,and you have your tik tok sales channel,set up here the only thing that you need,to do is you go to your overview and,then you go to the tick tock marketing,settings this particular store is not,connected to any tick tock account so,there's no information here but when you,go here you will see the pixel settings,for your integration once you get to the,pixel settings make sure to create a new,pixel apply that pixel and you're pretty,much good to go on this side the next,thing you need to do is use that pixel,in your tiktok ads manager so quickly,hopping over to the ads manager here the,only thing that you need to do is,replace your tik-tok pixel here with,your new pixel try your complete payment,as the optimization event and see how,that goes remember to give it at least,one or two days because tick-tock ads,can be slow to start running sometimes,so don't rush into making decisions give,it a day or two and if it still is not,spinning then move on to the next method,so the next method is fairly obvious if,your tick-tock ads are not spending it's,probably because your bid is,insufficient so you want to increase,your bid the problem is that you might,want to increase your bid but you might,be scared of it going over your budget,and spending too much money so there's,two ways that you can increase your bid,the first one is of course just,increasing the bid looking at your,shopify traffic monitoring your shopify,traffic in real time doing the math,seeing about how much you've spent to a,certain point and when you think that,you've spent your budget you turn off,the campaign make sure to monitor this,from your shopify traffic though not the,ads manager because the azure manager,takes a while to update and by the time,that the ads manager reflects the amount,that you wanted to spend you will,already have spent a lot more money of,course this method is far from ideal,it's manual labor you have to sit there,you have to monitor things and it might,not even work correctly you might end up,overspending because you miscalculate,the volume of traffic and the,corresponding cost so there is a way,that you can actually trick tick tock,into thinking that it has more money to,spend than it actually has thus,increasing the bid without risking you,going over budget so let's hop into the,ads manager again and i'll show you,exactly how to do that to do that you,want to come to the campaign settings on,tick tock here,you want to set up your campaign and you,want to scroll down here where it says,budget the limit is going to be turned,on by default so you want to make sure,that you turn this off and then you set,this to whatever your budget is so if,you want to spend a hundred dollars a,day you set this limit to a hundred,dollars and you move on to the ad set,once you
After seeing the fourth section, I believe you have a general understanding of tiktok ads not delivering
Continue the next fifth section about tiktok ads not delivering
Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101
Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101
are your tic toc ads getting rejected,are you not sure if your content is,being accepted,today we are going to take a look at the,top reasons the tick tock ads,are rejected,hi everybody welcome to the tick tock,ads manager 101 series,i'm peter and i'm here to help you,through your tick tock advertising,journey,our mission is to help you successfully,launch your very first campaign on tick,tock,so let's get started,for this episode we will talk about the,ad creatives and common reasons why ads,are rejected,now on tick tock we ensure a safe and,authentic user experience by holding,advertisers to a high standard for the,content they promote on our platforms,which is why we review each ad to make,sure it complies with our ad creative,policies,and local regulations now i have,personally come across many ad creatives,that have been,rejected due to various reasons and i'm,here to help you understand some of them,so that when you start your campaign,you're already aware of what not to do,so let's take a look at our first reason,that many ads get rejected,the ads that make exaggerated overstated,or misleading claims about product,performance is clearly,not compliant with our policies like an,ad that says they are going to give,twenty thousand dollars once you sign up,without any proof,or if this particular product says,you're going to lose 15 pounds in one,month,basically any weight loss claims i have,another one too,this product will give you 100,satisfaction in life,these absolute claims are not encouraged,on our platform and our review team,will reject any such ads if you look at,the caption in the first one it says 100,natural herbal cream number one of the,whole world,absolute terms and the second one says,use this service and get married,in three days well that's not okay,now let's talk about the second reason,that ads get rejected,which is if ads show products or,services from a prohibited industry,i have seen a lot of ads get rejected,for this particular reason,it's really important for you to know,the list of prohibited,items from your own market tick tock has,always maintained,very strong policies for an authentic,and safe user experience,which is why we don't allow items like,illegal drugs or,adult content you can have a look at the,whole list,if you visit the help center link in,your ads platform,the first part contains the products or,services which are currently prohibited,in all countries and regions like,cigarettes weapons gambling political,ads and more,and the second part contains the list,from various different markets,now we come to the third reason and this,is important guys,if the products and prices in the ads,are not consistent or relevant to the,products and prices on the promoted,website,the ad will be rejected for example,if the product shown in the ad creative,is different,than from the landing page or the price,shown in the creative is,inconsistent with the price on the,website then our review team,rejects the ad in the first creative the,ad,introduces a facial essence for oily,skin in the video but,shows a car on the website the second ad,states a discount of,up to 30 percent off but on the website,you can see,up to 50 percent off and then in the,third one the website is too vague to,determine,if there is any relevancy at all,moving on to the next one the promoted,website does not function properly or,does not contain information required by,local regulations,this is another common reason for,rejection,for example websites that don't open,properly,websites that are not mobile friendly,websites that don't contain the contact,information of the seller,or websites without a clearly stated,refund or return policy,we at tick tock ensure that it's not,just the ad creative that is important,but also the website that you are,promoting and that should comply with,the local rules so as to safeguard our,users,moving on the next reason has to do with,issues of the ads,texts or captions for example ads with,spelling errors,excessive or distracting capitalization,of certain words,or using symbols in place of letters,there could also be issues like,incomplete texts and videos,grammar mistakes or text logos that have,been covered by stickers,check this out first we have the,incorrect spelling of the word sale,and also notice certain letters are,capitalized and certain letters are not,second we have the use of the at sign in,the question mark,there's also the spelling mistake of,sale not to mention,the capitalization again third,there is a very cute cat sticker,covering the main logo,for example if the ad creative has low,resolution that is blurry,a part of the creative is covered up,with black bars,or if it looks pixelated it gets,rejected,i have also seen some uploaded ads,without any sound or,audio this can be a bad experience for,our users,after their streak of user generated,content and hence,these are rejected you also need to,ensure that the audio quality is decent,if your audio quality sounds li
After seeing the fifth section, I believe you have a general understanding of tiktok ads not delivering
Continue the next sixth section about tiktok ads not delivering
TikTok Ads Not Spending?! | Fix TikTok Ads Payment Issues
TikTok Ads Not Spending?! | Fix TikTok Ads Payment Issues
hey welcome back this is just going to,be a really quick short video i've had a,few comments from some of you asking,about the payment issue on tick tock ads,so in this video i'm just going to take,you through the issues that i've had the,issues that i've faced and the solutions,that i've found so far,and obviously you can go ahead and try,all of these i'm not sure whether,they're all going to work but some of,them worked for me,so the main issue that a lot of you are,referring to is the fact that your tick,tock ads aren't spending so,first thing that i recommend you do when,you get a new tick tock ad account this,is a new one that i created my last one,got suspended from the challenge that,i'm doing so i've put that on pause for,a bit and i'm testing out this new,account,and,same thing happened first day ads,wouldn't spend so here's what you want,to need here's what you need to do to,get ads to spend so you've just created,a new tips i've had account it's in,whatever country and currency you've got,your card linked and you want to set up,some complete payment ad sets but those,ad sets aren't spending you know usually,what happens is this is because either,it takes a while for them to approve,your ads and sort of verify that you're,a trustworthy person or it's because of,some issue with the fact that your ads,aren't yet approved even though tick,tock says your ads are approved what i,recommend you do is you create new,campaign,much like this one so this is just a,normal campaign i think this is just a,conversion campaign yeah it's just a,conversion campaign but the optimization,of these ad sets are different so,usually obviously we'd be going for,complete purchase so a complete payment,you can see this one i've gone for view,content and this one here is an add to,cart conversion so neither of these two,are the final one that i want to be,going for and you can see,out of the two the view content was the,one that spent the most and then the uh,add to cart one didn't start spending,and then it took a while and then,gradually it's got a bit of spend,um,so what's actually happened here is,for some reason i don't know why it,pushes it through tick tock's algorithm,quicker so as soon as you get a view,content one spending then the add to,cart one will start spending once that,started spending you'll then see the,complete payment ones started spending,so to give you an idea,of when all of this happened i think it,was towards the end of last week,i set these ads up so we'll have a look,on the must be the 27th,first day of having this account,27th to the 27th,and you can see in the first day ten,dollars were spent 2.25 and if we look,at the other campaigns that i had set up,so this here is a complete payment,complete payment campaign so out of the,two this audience this started spending,759 dollars by the end of the day it,started spending a bit more budget,if we look at the cbo test that only,spent five cents that's at fifty dollars,per day,uh and what i did to get that up is i,then set up this traffic campaign as,well so i was just testing out multiple,different things so you can see i spent,uh almost nine dollars on traffic uh,which is this is just a traffic,converter it's not conversion it's just,traffic uh we'll have a look here,it's just a traffic ad,um so that's set up nine dollars and,then also the ad to cart one also spent,about 12.87 and a little bit on the um,view content uh and then obviously after,that started happening then the spend,started to increase so the 28th which is,obviously the friday let's have a look,at the results for this day,okay so on this day you can now see i,turned off these initial campaigns and,there wasn't any point keeping the,spending,uh and then on the next day the,conversion rate um,sorry the complete payment audience test,started spending now this is 20 per day,so it's only spent 10.45 so it's still,not reaching its maximum spend but it is,spending some money they also the cost,per click was horrendously high for this,day,you can also see the cbo only spent,three dollars on this day so it's still,pretty poor performance but we are,starting to get some spending happening,we look on the 29th,around the 29th,and you can see here now we're starting,to get to the realms where things are,actually working a lot better,so third day,the audience test 14.76 spent out of the,total twenty dollars uh good cost per,clicks now good cards good checkouts i,think there were a couple of conversions,but nothing actually tracked on ads and,that could have come through organic,traffic from my our last um,ad account,so,that's obviously started spending and,then the cbo's also started spending and,then i think uh yesterday i actually,turned off the ads uh just because the,performance wasn't the best but at least,that was tracking yeah so i turned off,the ads so yesterday they didn't run but,that gives you an idea of how things,worked out uh obviously if you're,getting spending issues that's what i,re
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How to Fix TikTok Ads Not Spending | Problem SOLVED in 3 Steps
How to Fix TikTok Ads Not Spending | Problem SOLVED in 3 Steps
(upbeat groovy music),- Yo, what is going on everybody?,It's your man, Mohammad Camara,and welcome back to the channel.,You already know what time it is, man.,In the last video, we talked
all about Shopify apps,the top five apps you need,on your store right now to
increase your revenue overnight.,If you haven't seen that, check it out.,I'll link it up here for you guys.,You know I gotcha.,And this video, we're
talking all about TikTok ads,and more specifically the problem of it,not spending your budget, okay?,When you launch your
TikTok ads, you're excited.,"Oh, I'm not using Facebook ads anymore.,Let's get these TikTok ads going.",You launch your campaign,
you wake up the next morning,,you go to check,,and then you realize it
hasn't spent anything.,All right, so it's a very
common problem on TikTok's side,but it's very manageable
and it usually comes,down to one of these three mistakes.,So in this video, I'm
gonna give you three things,that you can do right now to make sure,that your TikTok ads are
gonna spend for sure.,Before we get into it,
all I ask is that you hit,that like button on the
way in, money mafia.,Appreciate y'all for tuning in.,Let's get right into it.,So the first thing that I would recommend,is you're creative.,A lot of times people come
up to me and they say,,"Yo, my TikTok ad's not
spending, why is this happening?",And half of the times I respond and say,,"All right, what kind of
content are you using?,Are you just ripping off
somebody else's content,on the TikTok platform?,Or are you creating your own?",Cause I guarantee you, 99% of the time,if you create your own content,,it's gonna be eager to
deliver that to people.,So a lot of times I would say about 90%,of the scenarios where your
TikTok ads is not spending,is because your content
is probably not original.,I would highly suggest that
you create your own content.,You guys have seen the
other videos where I talk,about just ordering samples of the product,because that's gonna
save you a lot of time,and effort along the way.,Spend $100, get the
sample of your product,,use it in your home, get
some actors, get family,and friends to use your
product, interact with it.,And you know, that's really
what it's gonna come down to.,The content is more
important than the product,these days, okay?,Stop worrying about
finding the winning product,and then just trying to rip
off somebody else's content,,'cause at the end of the day,
it's not going to deliver.,And even if it does deliver,,in the best case scenario,
it's not gonna be scalable.,That ad creative is
gonna die out very soon.,Your CPMs are gonna rise up very high,and it's just not gonna be profitable.,So the only way around this
is to create original content.,And I kind of like this.,I like that TikTok is doing
this, 'cause it's forcing you,to blend in with the platform.,You're not just gonna come
here like Facebook ads,where you could just rip off
somebody else's video, edit it,,reverse the images and then
piece things together that way,,and then just run the ad again.,Facebook would do that and
then happily take your money.,TikTok is just saying, "You know what?,We not even gonna allow
this on our platform.",So best thing to do is like I said,,just create your own content, man.,Stop ripping off other people's content.,If you do this, I guarantee
you 90% of the time,TikTok is going to spend your budget.,The other two scenarios, 10% of the time,this might be the problem
is just your ad set up,and the configuration
of your actual ad set.,So let's go into the second
thing that you could do,to fix TikTok ads not
spending your budget.,What you could do is make sure,that your audience is broad.,This is not like Facebook, once again.,On Facebook you wanna get
to audiences between about,five to 10 million, maybe
10 to 20 million at most,,but in TikTok, the content
delivers much more abundantly.,So you're gonna need your
audience to be a lot wider,so that your CPMs are still healthy.,So what I would suggest is
aim for where it says broad.,You're gonna have an arrow where it says,either narrow or broad.,And you're gonna see this
in the ad set portion,when you go to configure
the settings for this.,So just make sure that
its set to broad first.,If your ad starts delivering there,,then the next step you
want to do is transition,in any other new ad
groups that you do deploy.,You're gonna make sure that
you go from the broad setting,and maybe narrow it down
by age or male or female,or just the country.,And you'll see it go to
either balanced or narrow,but start off with your ads at broad.,That's gonna give you the
maximum deliverability,,keeping your CPMs healthy,
and you're gonna get much,more longevity and scalability potential.,The reason why is because
if you just think about how,TikTok is set up in the first place.,Think about it guys.,TikTok, you can sit there in one sitting,and just watch hundreds
of videos in one go.,And these videos are
short, some of them are,about a minute long, but you
can
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