TikTok Ads Not Spending?! | Fix TikTok Ads Payment Issues
hey welcome back this is just going to,be a really quick short video i've had a,few comments from some of you asking,about the payment issue on tick tock ads,so in this video i'm just going to take,you through the issues that i've had the,issues that i've faced and the solutions,that i've found so far,and obviously you can go ahead and try,all of these i'm not sure whether,they're all going to work but some of,them worked for me,so the main issue that a lot of you are,referring to is the fact that your tick,tock ads aren't spending so,first thing that i recommend you do when,you get a new tick tock ad account this,is a new one that i created my last one,got suspended from the challenge that,i'm doing so i've put that on pause for,a bit and i'm testing out this new,account,and,same thing happened first day ads,wouldn't spend so here's what you want,to need here's what you need to do to,get ads to spend so you've just created,a new tips i've had account it's in,whatever country and currency you've got,your card linked and you want to set up,some complete payment ad sets but those,ad sets aren't spending you know usually,what happens is this is because either,it takes a while for them to approve,your ads and sort of verify that you're,a trustworthy person or it's because of,some issue with the fact that your ads,aren't yet approved even though tick,tock says your ads are approved what i,recommend you do is you create new,campaign,much like this one so this is just a,normal campaign i think this is just a,conversion campaign yeah it's just a,conversion campaign but the optimization,of these ad sets are different so,usually obviously we'd be going for,complete purchase so a complete payment,you can see this one i've gone for view,content and this one here is an add to,cart conversion so neither of these two,are the final one that i want to be,going for and you can see,out of the two the view content was the,one that spent the most and then the uh,add to cart one didn't start spending,and then it took a while and then,gradually it's got a bit of spend,um,so what's actually happened here is,for some reason i don't know why it,pushes it through tick tock's algorithm,quicker so as soon as you get a view,content one spending then the add to,cart one will start spending once that,started spending you'll then see the,complete payment ones started spending,so to give you an idea,of when all of this happened i think it,was towards the end of last week,i set these ads up so we'll have a look,on the must be the 27th,first day of having this account,27th to the 27th,and you can see in the first day ten,dollars were spent 2.25 and if we look,at the other campaigns that i had set up,so this here is a complete payment,complete payment campaign so out of the,two this audience this started spending,759 dollars by the end of the day it,started spending a bit more budget,if we look at the cbo test that only,spent five cents that's at fifty dollars,per day,uh and what i did to get that up is i,then set up this traffic campaign as,well so i was just testing out multiple,different things so you can see i spent,uh almost nine dollars on traffic uh,which is this is just a traffic,converter it's not conversion it's just,traffic uh we'll have a look here,it's just a traffic ad,um so that's set up nine dollars and,then also the ad to cart one also spent,about 12.87 and a little bit on the um,view content uh and then obviously after,that started happening then the spend,started to increase so the 28th which is,obviously the friday let's have a look,at the results for this day,okay so on this day you can now see i,turned off these initial campaigns and,there wasn't any point keeping the,spending,uh and then on the next day the,conversion rate um,sorry the complete payment audience test,started spending now this is 20 per day,so it's only spent 10.45 so it's still,not reaching its maximum spend but it is,spending some money they also the cost,per click was horrendously high for this,day,you can also see the cbo only spent,three dollars on this day so it's still,pretty poor performance but we are,starting to get some spending happening,we look on the 29th,around the 29th,and you can see here now we're starting,to get to the realms where things are,actually working a lot better,so third day,the audience test 14.76 spent out of the,total twenty dollars uh good cost per,clicks now good cards good checkouts i,think there were a couple of conversions,but nothing actually tracked on ads and,that could have come through organic,traffic from my our last um,ad account,so,that's obviously started spending and,then the cbo's also started spending and,then i think uh yesterday i actually,turned off the ads uh just because the,performance wasn't the best but at least,that was tracking yeah so i turned off,the ads so yesterday they didn't run but,that gives you an idea of how things,worked out uh obviously if you're,getting spending issues that's what i,re
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TikTok Ads Not Spending? Here Are 8 Ways You Can Fix It (UPDATED)
TikTok Ads Not Spending? Here Are 8 Ways You Can Fix It (UPDATED)
hello everyone it's your favorite,digital marketer here Chase chapel and,we're going to be covering exactly what,you need to do and know with Tick Tock,ads if they are not spinning so many of,you have this actual issue we get this,comment all the time and so many people,DM us on Instagram at real Chase Chapel,asking how can we get our Tick Tock ads,to spend we've done everything we've,tried everything what is it that's not,making it actually spin so let's go,ahead and break down those exact things,you need to know that way you can,actually get your Tick Tock ads to spin,and start converting because we all know,Tick Tock has a huge opportunity as a,platform to generate sales and results,for your brand or business alright so if,your Tick Tock ads are not spending,here's what we're gonna do we're gonna,break down the eight things that you can,start trying out to see if your Tick,Tock ads will spend the first one which,is the most obvious one is increasing,your budget sometimes your budgets are,set too low if there are 20 daily and,you sell a product that's say 60 or 100,Tick Tock will automatically scan your,web page and know that maybe it can't,spend you know twenty dollars a day and,expect to get you a result so it's going,to want you to spend more than what your,actual product cost is in some cases so,the first thing to try is actually,double your budget see if they'll,actually start spinning if it doesn't,increase it some more to see if you'll,get delivery out of your actual ads now,if you can't get delivery out of the,actual ads and it's still not spending,no matter how much you increase it you,should staircase your spin across your,ad groups and what I mean by that is if,you have four ad groups what you would,do is you do twenty dollars on one ad,group 30 on the next one forty dollars,fifty dollars sixty dollars and this is,going to basically show you what spin,level you need to be at initially to get,the ads to spend sometimes twenty,dollars doesn't work sometimes forty,dollars doesn't work it's usually maybe,fifty dollars that actually gets the ads,to start spending so you staircase your,spin to identify where your spend is and,once it's actually starting to spin,you'll know what ad group budgets you,need to set going forward initially when,you're launching your ads so that way,you can get the delivery to happen with,your actual spending the third thing is,actually having two create natives in,your ad group sometimes a lot of people,add like five ten different ads and you,know that's okay to do on Facebook ads,because the system's pretty optimized,they'll know how to deliver the spin,between the different creatives to find,out what's working Tick Tock isn't yet,that efficient and if you have too many,creatives in there with a very small,budget it's not going to spend at all if,you launch Five ads and you only have 20,daily it's gonna be have a very hard,time of spending whereas if you have two,actual ad creatives you're going to be,more likely to actually get spend,delivery because the system only has to,optimize between two different ads to,find results for you now the second,thing here is sometimes people have two,ads and it won't deliver or they'll only,have one a good strategy is to have a,one ad that's actually a spark ad which,means it's been an authorized post from,an influencer or it's an authorized post,from your actual page,the second one is a non-you know,authorized post which is just you,uploading the content into Tick Tock ads,directly and having that as an ad as,well where you write the copy and you,actually put in the custom link and,everything there this is a strategy that,allows you to actually see if you'll get,delivery based off spark or non-spark we,see this work a lot of times when you,know Brands actually make these,adjustments go down to two creatives per,ad group and have one creative where,they actually wrote the custom copy the,second one an authorization post from,either influence or other page you'll,start to see delivery and number four is,switching from purchase conversions down,to add to cart and letting that run for,two to three days if you're not getting,any delivery even after making those,adjustments so far switch to add to cart,give it two to three days and see if,your spin starts to go through and if it,does great you can switch back to,purchase conversions after a few days,and your spin delivery should start to,actually start performing and number,five make sure you have all of the,placements turned off besides Tick Tock,you want to have Tick Tock ads as the,only placement because if you're running,an actual creative that doesn't fit the,other you know platform Replacements,it's not going to deliver and the ad,group just won't even run it's not as,efficient as just automatically choosing,Tick Tock for you so you need to select,Tick Tock as a placement Standalone and,number six is turning off comments,sometimes these videos are getting lots,of negative engagements s
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How To Fix Tiktok Ads That Are Not Spending
How To Fix Tiktok Ads That Are Not Spending
so we've all been there we finally found,a winning product spent days perfecting,our ads and our store and have never,been more excited for a smooth launch,into profits using tick tock ads and,then we wake up the next morning just to,find out that our tick tock account,didn't even give us a chance but after,spending multi-six figures on tick tock,ads networking with seven and,eight-figure tick-tock drop shippers and,talking to tick-tock representatives i,finally figured out the fix to this,problem i know exactly why this happens,and i figured out the most efficient way,to fix it so that you can relaunch again,and find success what's poppin youtube,welcome back to the channel my name is,nathan and i'm a 21 year old ecommerce,entrepreneur just before we jump into,this here i do want to announce the,weekly giveaway all you have to do is,subscribe to the channel comment one,thing down below and go ahead and smash,that like button those three things and,you're automatically entered the winner,will be announced at some point in next,week's video and the giveaway is for a,custom built shopify drop shipping store,equipped with the winning product and,everything built by my team and i at,outright econ now diving straight into,this there might be a few different,scenarios as to why your ads aren't,spending but regardless the reason,stands the same your ad account is not,optimized and tick tock actually doesn't,want to see you throw away any money,without getting any type of results he's,got to be an idiot to put those on,social media remember tick tock wants to,take your money as much as possible but,why would they take just 100 from you,when they can take 10 million let me,explain so what i'm saying here is they,want you to succeed they want you to go,ahead and spend a ton of money on their,platform and achieve great results and,in doing so you'll keep coming back and,you'll keep spending and if you're not,set up properly you won't get any,results thus they don't want you to keep,spending because then you're just gonna,leave the platform now with agency,accounts or accounts that i've already,spent thousands of dollars on i,typically never have this issue because,tick tock knows that i know what i'm,doing and they give me free rein to go,ahead and spend my money how i want it,we'll touch on agency accounts just a,bit later the issue of your ads not,spending typically happens on a brand,new tick tock account that hasn't,achieved any spend or results yet so yes,you're probably thinking this is all,common sense and you're probably already,wondering what you can do to set,yourself up for success and not have,this problem upon launch and here's how,you do it so much like facebook tick,tock actually has a learning phase as,well and to exit this learning phase on,a conversion campaign you have to show,tick tock that your campaign can,generate at least 50 conversions within,one week or seven days but for tick tock,to even want to spend your budget they,have to first believe that you can,actually achieve those results and hit,those metrics to exit the learning phase,and if they're not spending any of your,budget it's because they don't believe,that you can do so i'm sorry it's not,going to happen so what you need to do,first obviously if you believe that your,campaign's going to be successful is you,need to show them that you can hit those,conversion metrics on a lesser event so,what you need to do to show them that,you can actually exit the learning phase,and hit those conversion metrics is you,need to choose an easier objective first,like page views or add to carts now the,proven strategy that has worked for me,about eighty percent of the time has,simply been opening up a brand new,traffic campaign and just spending,twenty dollars on it for the following,day after you've done this the next step,is to simply go to sleep and watch your,ad account burn through twenty dollars,the next day with likely no results but,don't worry your account is still,gathering very much important data that,it can later use and it's also getting,you ready to launch that conversion,campaign the complete payment objective,which is obviously what you're looking,for now like i said this will fix your,account spending issues about eighty,percent of the time if your account,still isn't spending and yes this has,happened to me as well then again spend,another 20 the next day but this time,the conversion objective set it to add,to cart and repeat that same process,every single day just getting closer and,closer to the event you desired which in,this case is complete payment if none of,that worked for you the next alternative,that's easiest and most likely to work,is to simply open up a brand new tick,tock ad account now for the rest of the,cases it's likely due to your creatives,themselves some of these small things,that i'm about to break down right now,actually affect the algorithm and don't,ask me why the tick tock algorithm is,wildly complex and it's
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My TikTok Ads Are Not Spending (SOLUTION)
My TikTok Ads Are Not Spending (SOLUTION)
all right so i've spent a lot of money,on facebook ads not quite as much on,tick tock but it's a platformer scaling,super heavily right now spending about,40 000 a day across a few different,brands now i want to actually show you,the sales here inside of one of these,stores i i've already shown this,once i believe depending on when this is,being posted so far almost like 3k today,this is actually like super upsetting,and i'm gonna break down why because,this store i'm gonna break this down and,show you a monthly chart here was doing,over ten thousand dollars a day and if,you're running tick tock ads this video,is for you i've noticed that tick tock,facebook never had this issue because,they just want to take your money tick,tock sometimes will randomly just stop,spending on your ads and i'm not talking,about when you're first launching you,have spending issues that's another,problem and by the way how you fix that,is just relaunch change the budgets a,little bit maybe go in and directly,change the budget open up your audiences,so they're targeting a bigger broader,audience,those are some things you can do but,here's the monthly view on this store so,i'm going to show you kind of why i'm,upset on this uh and what happened this,is the store that i'm doing a 45 day,challenge type deal on where i want to,scale it to 100 000 a day in 40 days so,we got a 10 000 a day like the first,like eight days which is great but you,can see it died yesterday right there,you can see today's sales so far um,yesterday was like a thousand bucks and,it was a thousand and sixty dollars,which is really upsetting because it,only spent a couple hundred dollars so,out of like the four thousand dollars a,day in ad spend that was scheduled it,only spent like four or five hundred so,the ad performance had dropped itself,and it stopped spending money now here's,how you solve that problem so far today,we are somewhat back on track they're,still not back to 100 spending we'll,probably do,five and a half k today 6k later in the,day is always the bigger sales volume,for this brand um and yes this is a,brand it's not drop shipped i'll talk,more about it in the next update by the,way drop drop a like if you like you,know simple little lower quality like,but just basic updates that are just,like open at all cause if you're having,this problem here's how you solve it,number one instantly instantly reach out,to tick tock support thankfully tick,tock has support unlike facebook that is,absolutely terrible so i reached out to,support multiple times multiple tickets,dumping it in if you have a rep this,account has not been assigned an,advertising rep yet if you have a,representative's contact info blow them,up not like in a rude way but you know,very strict and then stern and just,seriously hit them up and get the,problem solved every single time this,happened to me twice so i have two,points of data for this,every time they're going to say there is,no problem there's no problem with your,ads oh maybe you should try this,optimizing performance thing maybe you,should try opening up your audience oh,you got too many ad groups inside your,campaign i told a person i'm like,there's no problem with having 15 ad,groups in a campaign,what and they're just being idiots for,lack of better terms and,it's really frustrating they're gonna,continue telling me there's no problems,but about on that second day when they,reply,suddenly the spend starts coming back so,it looks like they do some sort of,internal review or something happens,they'll never admit it is what i think,but reach out to support and one thing i,also do i go and i change some budgets i,turn off a bunch of stuff and i launch,new stuff inside of a new campaign so,that's how i try to get some spending,back on track again today so far i'll,turn the brightness down so it'll focus,on a little bit easier here,you can see today should do probably i'd,say five let me focus this in here again,later in the day is always the bigger,sales volume but uh you know decent,consistency and the margin is not as,good so it's just like what used to,happen on facebook or facebook would,disable your ad account a few days later,this is i think it's the same thing,they're ripping facebook off a few days,later facebook would re-enable your ad,account and guess what happened it would,always get re-enabled at like nine,o'clock ten o'clock at night spend,through your full budget so for me it's,been like thirty thousand dollars and,the results wouldn't be the eighty,thousand i'm used to it'd be like twenty,or thirty thousand so it actually lose,like fifteen thousand dollars that's the,same thing that's happening today today,the spend is back but it's spent about,three thousand dollars doing three,thousand in sales so probably lost 800,bucks so we'll see what happens later in,the day it might dilute out because it's,usually a better sales time but,ridiculous kind of annoying kind of,frustrating so,to summarize this short simple v
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$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)
$4,000+ spent & 0 Sales with TikTok Ads (DO THIS TO FIX RESULTS)
we helped take one of our students,shopify stores from spending 4 000 and,getting no sales at all before working,with us to being able to literally hop,on two calls and average 15 sales a day,from their tick tock ads and they,literally changed everything and were,completely mind blown that even after,spending all that money and seeing no,results that there could be just a few,tweaks that are backed by data that have,allowed them to up their actual sales,volume and average 15 sales a day from,their tick tock ads and be profitable,and these are the formulas that allow us,to actually achieve results and we go,through the exact data driven strategies,on how to actually implement this so,that way you can actually see success as,well everything we do is based off data,and the last thing we want to do is put,in our own personal opinion because we,want to remove all emotions and only,focus on the analytics and insights that,tell the truth in fact we've been doing,this exact strategy and been reading and,analyzing analytics across hundreds of,ad accounts over the last seven years,and have generated over a billion,dollars in sales for our clients because,of this and in today's video we're gonna,look at a live example of one of our,students and actually break down how,they were actually spending four,thousand dollars and seeing no results,at all on tick tock and having been,frustrated to being able to actually,start working with us and seeing cells,literally within a few days of actually,trying out these actual strategies and,implementing the process so make sure,you like this video subscribe because it,really does help the algorithm and we do,try to put a lot of effort into these,videos so that way you can find value so,let's get into the actual live call,aaron,chase how are you hey how are you,i'm great i want to thank you man for,the first time i finally got some,traction uh behind my ads and got you to,thank for that so,boom it's all a work in progress,amazing i love it i love it i just,wanted to give you a,quick you know update on what's going on,and wonder what what are next steps,right,so i finally got this conversion ad,running and campaign running and it's,it's it's doing pretty good i mean,from where i came from to where i am now,it's like night and day,oh that's amazing,yeah cool all right so yeah let's take a,look yeah this is exciting,i would uh first step unrelated tick,tock ads,have you downloaded zoom,i do i have of course i do,it's so weird because i feel like it i,think it's pulling into your browser,all right um yeah that'd be good because,the quality like drops it by like four,or five times the amount it's kind of,weird all right so these are complete,payments,yes,all right it's really blurry on my end,um,i can't even see these numbers are you,able to zoom in a little bit,okay yeah that's a little bit better,they're starting to come through oh wow,okay yeah cool great yeah you're,definitely getting sales yeah greatness,awesome yeah huge progress i mean you,were spending a ton and getting nowhere,for a while you have no idea man i was,hearing it from the higher ups that they,were about to pull the plug on me but uh,um,i'm back in the game,but my really my question is is,you know my my cpa is high right because,i'm spending you know i'm spending some,some cash to get get these acquisitions,sure sure,let's backtrack so what changed between,the settings that we were going over and,like now with the new launch so um you,know i ran the add to cart campaign,which i think helped the algorithm,figure out who who my people are right,okay,um good but even that initially wasn't,spending so you had me staircase some of,the spend which worked um and then i,switched over to a this conversion,campaign,um and,spent you know i spent some money for a,budget for each of those ad groups um,but it worked so,that's awesome and and really cool but,we know what point do i start scaling,down or do i say hey screw let's go the,other direction and scale up,okay got it and what about the audiences,were you always targeting female,yeah i mean so i i've played around with,uh female and male but you know the,brand sku is female that's just the,nature of it which is fine um but i,would be willing to test um,males as well you know i have some,creative that sort of tries to speak to,to the male consumer,but in terms of putting money behind it,i just quite haven't done it yet,okay and are all these have the same,creative,no,really yeah i've got listen i got,different i got plenty i got plenty oh,okay interesting let's see here and so,what i noticed for example this ad um,where it's just let's make a sparkling,mint lemonade very simple um,i i had some old creative of similar,that i took and repurposed,so it makes for the perfect addition to,any drink or mocktail enjoy,i mean just simple simple stuff and it,works very simple yeah,so this one's getting a high cost per,click low lower cpm,these face value metrics are very,average if you
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Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101
Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101
are your tic toc ads getting rejected,are you not sure if your content is,being accepted,today we are going to take a look at the,top reasons the tick tock ads,are rejected,hi everybody welcome to the tick tock,ads manager 101 series,i'm peter and i'm here to help you,through your tick tock advertising,journey,our mission is to help you successfully,launch your very first campaign on tick,tock,so let's get started,for this episode we will talk about the,ad creatives and common reasons why ads,are rejected,now on tick tock we ensure a safe and,authentic user experience by holding,advertisers to a high standard for the,content they promote on our platforms,which is why we review each ad to make,sure it complies with our ad creative,policies,and local regulations now i have,personally come across many ad creatives,that have been,rejected due to various reasons and i'm,here to help you understand some of them,so that when you start your campaign,you're already aware of what not to do,so let's take a look at our first reason,that many ads get rejected,the ads that make exaggerated overstated,or misleading claims about product,performance is clearly,not compliant with our policies like an,ad that says they are going to give,twenty thousand dollars once you sign up,without any proof,or if this particular product says,you're going to lose 15 pounds in one,month,basically any weight loss claims i have,another one too,this product will give you 100,satisfaction in life,these absolute claims are not encouraged,on our platform and our review team,will reject any such ads if you look at,the caption in the first one it says 100,natural herbal cream number one of the,whole world,absolute terms and the second one says,use this service and get married,in three days well that's not okay,now let's talk about the second reason,that ads get rejected,which is if ads show products or,services from a prohibited industry,i have seen a lot of ads get rejected,for this particular reason,it's really important for you to know,the list of prohibited,items from your own market tick tock has,always maintained,very strong policies for an authentic,and safe user experience,which is why we don't allow items like,illegal drugs or,adult content you can have a look at the,whole list,if you visit the help center link in,your ads platform,the first part contains the products or,services which are currently prohibited,in all countries and regions like,cigarettes weapons gambling political,ads and more,and the second part contains the list,from various different markets,now we come to the third reason and this,is important guys,if the products and prices in the ads,are not consistent or relevant to the,products and prices on the promoted,website,the ad will be rejected for example,if the product shown in the ad creative,is different,than from the landing page or the price,shown in the creative is,inconsistent with the price on the,website then our review team,rejects the ad in the first creative the,ad,introduces a facial essence for oily,skin in the video but,shows a car on the website the second ad,states a discount of,up to 30 percent off but on the website,you can see,up to 50 percent off and then in the,third one the website is too vague to,determine,if there is any relevancy at all,moving on to the next one the promoted,website does not function properly or,does not contain information required by,local regulations,this is another common reason for,rejection,for example websites that don't open,properly,websites that are not mobile friendly,websites that don't contain the contact,information of the seller,or websites without a clearly stated,refund or return policy,we at tick tock ensure that it's not,just the ad creative that is important,but also the website that you are,promoting and that should comply with,the local rules so as to safeguard our,users,moving on the next reason has to do with,issues of the ads,texts or captions for example ads with,spelling errors,excessive or distracting capitalization,of certain words,or using symbols in place of letters,there could also be issues like,incomplete texts and videos,grammar mistakes or text logos that have,been covered by stickers,check this out first we have the,incorrect spelling of the word sale,and also notice certain letters are,capitalized and certain letters are not,second we have the use of the at sign in,the question mark,there's also the spelling mistake of,sale not to mention,the capitalization again third,there is a very cute cat sticker,covering the main logo,for example if the ad creative has low,resolution that is blurry,a part of the creative is covered up,with black bars,or if it looks pixelated it gets,rejected,i have also seen some uploaded ads,without any sound or,audio this can be a bad experience for,our users,after their streak of user generated,content and hence,these are rejected you also need to,ensure that the audio quality is decent,if your audio quality sounds li
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Why Your TikTok Ads Aren't Spending ( How to Fix it)
Why Your TikTok Ads Aren't Spending ( How to Fix it)
what's up beautiful people in this video,i'm going to talk about three things why,your ad account your tic tac ad account,is not spending number two how to get it,to spend and warm up your account number,three if none of the warm-ups or,anything that they do work what you need,to do to get that out account to spend,or what the alternatives are so if you,want to see what those things are keep,watching,what's up beautiful people it's nas here,back with another video i've been,getting a lot of questions on instagram,on facebook and emails on,linkedin i don't know everywhere that's,my ad account is not spending why is my,ad account is not like why is it not,spending it's just so annoying you're,trying to test the product or you might,already have a winner and you want to,scale it or whatever and it's just not,freaking spending it's so annoying i,know how annoying it can be to actually,want to scale something or you want to,test something and your ad account is,not spending even when you're setting it,at lowest cost in this video we're going,to go ahead and answer all those,questions but before we get started i,just wanted to throw it out there that i,have a brand new mini course on tick,tock which is going to get more detail,about tick tock ads product research for,tick tock and everything and the link,down below is completely free go ahead,and download it,you know it's an hour of anything that,you need to learn about tick tock and,running tick-tock ads so make sure you,go ahead and check it out take your time,learn about tick-tock and implement the,things that you learn from um what i,have um inside the inside the course now,that you know that let's talk about why,your ad account is not spending and this,is the case most of the time for people,that just are opening an ad account so,let's say you just went on tick tock you,open an account uh you register for a,business manager you got an ad account,and now you're setting up your ads,everything looks good your pixel is set,up correctly your store looks good,everything that they need is out there,and now you set up your ads first day,you put in a conversion you set up a,conversion ad it doesn't spend any money,second day doesn't spend any money third,four it goes on does not spend any money,maybe like five cents six cents seven,cents you've been there if you're,watching this video you know that you've,been there right and it's super annoying,and you're like okay what the hell am i,doing wrong,i've had a phone conversation with,someone that knows what they're doing in,one of the reps that actually knows what,they're doing so here's the thing with,one of the things if you're setting,something for conversion first of all,set up your all your ad accounts with,with cbo it tends to not actually spend,if it decides sometimes some ad accounts,are fine you set up your account you set,up your testing account and it starts,spending with conversion when you do,complete purchase conversion it spends,but not all the time that's the case,right so a lot of times they pick some,ad accounts that they don't want you to,basically get to conversion right away,right so you either have to let it just,sit there for seven days before it,starts actually spending and every day,is going to spend a couple cents and,eventually he's gonna spend or there's,faster way to do it so what the rep told,me is that your ad account is not,optimizing they don't know what they're,doing they don't know what to look for,so technically they don't want to spend,your money because they don't really,know uh you know what you're you're,about that's what it is your account is,not warmed up you they don't want you to,spend your money they don't want you to,spend money so basically after talking,back and forth and emailing back and,forth with a bunch of reps and agents,and all that this is what they come up,with and this is kind of like what they,got got back to me right so i was like,hey i want to know why the account is,not spending like that's a brand new,account right so i have multiple,accounts that i work with i have agency,accounts agency accounts usually i don't,have any issues with so that's not ever,a problem but i just kind of wanted to,figure out for my students for my people,to know why this is happening because,all people come in they don't you know,and their accounts are not warmed up so,a lot of accounts that i have that are,already warmed up that i've been,spending thousands of dollars on they,never had this issue but when i open a,new account that's when the issue,happens when i open a new account it,just doesn't spend so this is kind of,what they told me right um it is normal,to see delay and fluctuation activity in,the beginning period of the delivery so,don't worry our system explore new,customers basically they're saying that,they can't figure out who to find,based on the things that you're,advertising so they don't spend your,money so what they're taking the data,during this stage is used to
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TikTok Ads Not Spending? Here Are 9 Ways You Can Fix It
TikTok Ads Not Spending? Here Are 9 Ways You Can Fix It
you and i are gathered here today,against a common enemy,one who has played our ad accounts for,years,and although we compete against one,another in the races to riches,glory and bountiful babes,the only way we can win is if we unite,together,and future generations will sing about,our battle for an eternity,as we defeat the tick-tock algorithm,once and for all,yes i'm going to be sharing with you,eight unique methods that you can cure,those tick-tock ad spending woes forever,and this is straight out of my ad agency,playbook because guess what we're all,dealing with this this is like the,pandemic no one is immune to these ad,account spending issues so let's get,into our first method of curing them,with an add to card campaign so if you,set up your campaign your audiences are,active your ads are active but tick tock,is being like a stubborn vending machine,that won't take your one dollar bill,this is what you need to do so basically,if you have set up your campaign to,optimize for complete payments which you,should automatically do because you're,trying to make purchases here you're,trying to make money not just getting,link clicks because that doesn't go into,your bank account the smartest thing you,can do initially is switching to a,higher funnel objective so if you're at,purchases the next higher funnel,objective would be add to carts because,someone has to add to cart and then they,purchase and then the objective above,that would be clicking your link and,this is straight from the horse's mouth,i'm not making this up my tick tock ad,rep actually sent me this article right,here that says hey you want to switch to,a higher funnel objective if you're,struggling to reach 50 conversions or if,your campaign is just not spending all,of the budget it literally says right,here from ads to carts,if you have purchase as the main,objective so that you can spend your,budget more significantly so what you,want to do in the same ad account that,you're having these spending issues,create a new campaign just like this do,conversions scroll down the name of the,campaign just do it and add to cart,campaign name it doesn't really matter,but the only thing that you're changing,is you want to optimize for add to carts,so you're going to scroll on down here,and then for optimization event instead,of complete payment do add to cart a,higher funnel objective that you're more,likely to find people that are going to,perform that certain event now for,placement do tick tock do all these,settings right here user comment off,video download off the interest just do,the interest that you were already,targeting in your original campaign so,if the interests you were targeting were,lifestyle and then let's say for,instance i'm selling a relationship,product so yeah we chose relationship if,that was some of the interest we use in,the original campaign then just do the,same thing for the add to cart campaign,so we scroll on down,it doesn't matter about the audience,size day parted who cares you can do all,day this really doesn't matter when,you're setting this up i do lowest cost,and you're just going to publish this,one audience,let it spend for a full day and that,usually will make a huge difference and,then when it comes to the ad just pick,one of the ads that you already made for,your product just do one ad don't do all,three four five six just do one the text,honestly doesn't even matter if you,really want though you can try to get,some purchases because it is possible,with these add to cart campaigns so for,this product i'm selling this car cup,holder so i would literally just do the,name of the product which for us is cup,x then whatever my sale is i believe,we're doing sixty percent off for this,product sixty percent off sale,and,soon,shop now,you got everything set up boom you chose,your custom identity if you don't know,how to do that you just click create,custom identity do the name of your,brand put your logo there and boom,you're ready to go scrolling on down for,our call to action i always will do shop,now so standard shop now paste the link,of your brand so let me just do that,right now this is actually one of our,client stores i have no problem showing,this because we already tested this,product and it's so saturated that it,didn't even work on tick tock that's how,you know something is super duper,saturated so we scroll on down click,submit and that's all you need to do so,again you want to let this run for a,full day and if it does spend everything,the next step is to recreate your,original campaign and see if it spends,if you don't know how to recreate a,campaign super simple so just imagine,that your car campaign has spent the,full 20 dollars you're like oh my god,it's finally spending money you turn it,off you can delete it if you want it,really doesn't matter in my opinion then,you go to the campaign that you had to,turn off which was your original,campaign that's optimizing for complete,payments we go down see what our
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