there are seven different types of tick,tock ad objectives inside of tick tock,ads and each of them have their own,unique benefit I'm going to be going,over each type and showing examples from,real ads so that by the end of this,video you understand exactly which,campaign type is best for you and your,business and before we jump in if you,really want to get the most out of this,video I do encourage you to have your,Tick Tock ads account open so you can,follow along with me if you don't have a,tick tock ads account I encourage you to,check the link down below and sign up,for a tick tock ads account I've,actually partnered with Tick Tock to get,you a very limited very special deal so,do be sure to click that link down below,and take advantage of this special,holiday offer and sign up for a tick,tock ads account if you don't already,have one this is probably one of the,best chances to get into Tick Tock ads,right now with this limited time offer,so after you've gone through and either,created your account or logged into your,Tick Tock ads account you'll be taken to,a dashboard that looks something like,this today we are going to be coming in,here to this create campaign and then,it's going to ask you if you want to go,into simplified mode or custom mode,we're going to be going to custom mode,and this is what we're going to be,talking about pretty heavily today when,you're going to create a new tick tock,campaign you're going to notice there,are these advertising objectives we have,of awareness consideration and,conversion and I like to look at these,objectives like a funnel so you have,your awareness type objectives where you,can have a very broad Reach This is the,reach right here and then you have your,consideration where you have traffic,video views lead generation Community,interactions and then you have,conversions where you have app installs,and web conversions we're going to be,going over all of these objectives the,difference between them and when you,should be using them for your business,so let's go over these a little bit more,in detail so the first one we have here,in the awareness bucket is reach now,reaches if you want to launch a branding,campaign or just want as many people as,possible to see your ads it helps you,raise brand awareness increase,recognition and build trust the bidding,method for this is based on cpms which,means you'll pay per thousand,Impressions this is typically a campaign,type that is really good for big Brands,such as Coca-Cola Nike Adidas but not,super efficient for a small business,however if you do run a local brick and,mortar store and wanted to Target a,specific geosa maybe you have a grand,opening or something coming up and you,just want people to be aware of your,local store that could be a used case,for using this reach objective and if,you are curious what a reach ad,typically looks like I want to introduce,you to this very handy tool this is The,Tick Tock creative Center basically it,allows you to go through and see Tick,Tock ads based on industry the actual,objectives likes and then duration as,well so if you want to go and see what,kind of companies in my industry are,running reach ads you can come over here,and go over to the objective and then,choose reach and this will show you,examples of ads that are currently,running with the reach objective now one,thing that you should probably pick up,on is these don't really look like ads,that's one of the keys to creating great,Tick Tock ads is to make them not look,like ads but you can come through and,get an idea of what these actually look,like you can see here's one from State,Farm there's a cleaning appliance,company Cuisine all sorts of different,ads inside of here if you wanted to go,through and run the reach objective next,up we have the traffic objective traffic,is if you were looking to get as many,people to your site as possible a few,use cases for this audience type would,be if you have a brand new tick tock ads,account that does not have any data on,your tick type pixel it doesn't have any,conversion data any purchase data things,like that because keep in mind this,traffic objective will do its best to,Target people who are likely to click on,your ad and go to your website but it's,not necessarily optimizing for people,who are likely to purchase on your,website or fill out a lead form that's,where the conversion objective comes in,which we will be talking about later so,most of the time if you do have the,pixel set up and you have conversion,data already flowing through that Tick,Tock pixel I recommend going with the,conversion objective that we'll be,talking about a little bit later but,generally because this is optimizing,more towards getting as many people as,possible to click on your website the,cost per clicks can be cheaper than a,conversion action that doesn't,necessarily mean the cpcs will always be,lower but generally speaking that is the,case now unlike the Reach campaign where,you are billed ba
Let's move on to the first section of tiktok ads objectives
TikTok Campaign Objectives
TikTok Campaign Objectives
unless this is your first digital,advertising campaign you're probably,familiar with campaign objectives,because most of the platforms have them,basically when you create a new campaign,you opt into a campaign objective that,tries to tell the platform what you're,trying to achieve with that campaign,some of them could be around brand,awareness they could be around traffic,to your website or conversions there's a,lot of different ones to choose from and,tick tock is no different so with this,video i want to walk through the handful,of campaign objectives available on the,tick tock ads platform as of january,2022.,in the tick tock ads manager when you go,to create a new campaign the first thing,you're going to do is choose your,advertising objective and here at the,top we can see the different categories,of objectives that we'll end up going,through today we're going to go in order,from left to right so we're going to,start with the awareness campaign,objective which is reach and then there,are five different campaign objectives,for the consideration stage and then,there's one for conversion so let's go,ahead and start off with the reach,campaign objective,effectively what we're trying to do with,this campaign objective is to show your,ad to the maximum number of people that,we can on the tick tock ads platform,once we've selected that campaign,objective we can scroll down and adjust,any of the campaign settings down below,here we can adjust our campaign name,you'll see that it defaulted to reach,and then a bunch of numbers you can,create a split test with this campaign,and you can also set up a budget limit,or no limit if you would like to do that,overall the campaign settings are pretty,limited for a reach campaign as we go,through future campaign objectives,you'll notice there's the option for,campaign budget optimization where you,provide a campaign level budget and tick,tock will determine which ad group gets,the budget based on performance on any,given day trying to maximize the,objective that you're reaching for reach,campaigns are one of two campaign,objectives that do not have campaign,budget optimization available the other,is going to be video views as we go,through the other objectives i'll talk,about this a little bit but i did want,to give a heads up that reach does not,have the ability for campaign budget,optimization let's go ahead and click,continue and get to the ad group,settings the first option we have is to,choose the placement that we want our,ads to show up on tiktok has a number of,different placements available but reach,campaigns are only eligible for,tick-tock on the main app in a later,campaign objective that has the full,rundown of all of the placements i will,give more insight on placement targeting,and refer you to another video where we,give even more detail on how to choose,those but for now just know that reach,campaigns can only be shown on tick tock,which likely is what your goal was,anyway so as we scroll down now we can,start to get into the creative type,which we have the option to have,automated creative optimization this is,going to be a setting that is across all,of the different campaign objectives so,i'm not going to go into that similarly,i'm not going to talk about all the,targeting available for each of these,different campaign objectives they are,all the same you can add in your,audiences based on the lists that you've,created you can adjust the demographics,based on country gender age languages,and then you can layer in any interests,and behaviors to your heart's content,based on how they interact with certain,videos creators all that good stuff as,well as different devices what i'm going,to focus on for this video instead is,going to be the specific differences,between the campaign objectives i've,stopped on budget and schedule but,mostly that was just to catch my breath,because all of this is going to be the,same for all the different campaign,objectives as well you'll be able to,choose your budget schedule and any sort,of day parting for all of the different,campaign objectives that we have,available the section that i do want to,discuss is this bidding and optimization,portion because this will be different,based on the different campaign types,that you use on a reach campaign the,optimization goal is you guessed it,reach which again is trying to show your,ad to the maximum number of people and,the next setting we have available is to,try and curb any of the worries that,people have about trying to serve your,ad to the maximum number of people,that's a frequency cap reach campaigns,are the only campaign objective on tick,tock with a frequency cap and we have,three different options you can show ads,no more than three times every seven,days effectively three times a week or,if you're going to look at a frequency,number on facebook let's say that number,would be no more than three anytime you,look at the last seven days worth of,data you can also choose to s
After seeing the first section, I believe you have a general understanding of tiktok ads objectives
Continue the next second section about tiktok ads objectives
All TikTok Ads Bidding Options Explained
All TikTok Ads Bidding Options Explained
so Tick Tock has a pretty confusing way,that it goes about bidding and billing,this basically leads people to use the,wrong bidding goals and optimization,objectives and ultimately leads people,to wasting a lot more money than they,need to don't worry my name is Neil and,in this video I'm going to be breaking,down all of the different bidding,options that Tick Tock has available and,basically telling you what are the best,situations and when you should use each,now before we jump into the video I,would love if you could help the YouTube,algorithm by liking this video it really,would mean a lot to us it allows us to,continue putting out lots of educational,content about Tick Tock ads right here,on YouTube completely for free all right,what you need to know is that there are,four primary bidding methods on Tick,Tock in that you can further optimize,those bidding methods with three,specific bidding strategies don't worry,I'll explain all of them in detail let's,cover the four bidding methods to start,off with well the first one that you,have is CPM now if you've run ads on any,other platform you know what this is,cost per mile or cost per thousand,impressions essentially what this,bidding method is is the bid that you're,willing or the price that you're willing,to pay for a thousand Impressions on the,platform so you can essentially go to,tick tock and say hey Tick Tock I'm,essentially willing to pay twenty,dollars for you to show this ad and for,a thousand Impressions based on my,targeting options now you have to keep,in mind that this bidding method does,not have any optimization other than,what you pick in terms of your targeting,that means Tick Tock is basically just,going out there and trying to get as,many impressions for your budget as,possible and because there's no,optimization meaning tick tock's not,really going out to get conversions all,it cares about is Impressions and,because of this this bidding method is,pretty limited even in its use cases,this bidding method is actually only,available with one campaign objective,which is reach so the only time that I,recommend that you even use this bidding,method is if you are doing remarketing,campaigns and you're combining this,campaign with a region objective that's,probably the only time that I would even,mess around with it however as you will,find out in the rest of the video there,are a lot more cost effective bidding,methods that you should be employing,with your ad strategy hey guys before we,continue with the video I quickly do,want to take a second to talk about,today's video sponsor which is me more,specifically The Tick Tock ads,masterclass that I put together now a,lot of you already know this but Tick,Tock ads are the hottest thing in,advertising right now and rightfully so,I would kind of compare them to say,Facebook ads in 2015 2016. they're that,good so I put together this master class,which is designed to bring anyone up to,speed and set them up for success with,Tick Tock ads and right now you can take,advantage of our special introductory,launch pricing and get the master class,at a massive discount if you are,interested check the link in the,description below and with that let's,jump back into the video the second,bidding method that I want to cover is,ocpm now the name might be similar to,CPM however I want to make a distinction,ocpm or optimized CPM bidding is kind of,like CPM bidding but with a big caveat,so with ocpm your bid represents the,price that you're willing to pay for a,thousand Impressions with the caveat,that you're only targeting people that,are more likely to cause a conversion,event so yes you are being built on a,cost per thousand impression model,however the optimization here allows you,to actually go after a audience that is,most likely to convert so if again if,you have run campaigns on other,platforms think of this as tick tocks,version of a Target CPA campaign or a,conversions campaign now for most of you,that are running Tick Tock ads this is,going to be the default bidding method,for most of your campaign objectives,including conversions and for most of,you watching this what we recommend is,that you use this campaign objective if,you have a lot of account data and you,are seeing conversions come in because,the optimization will help you get a,cheaper cost per conversion the third,bidding method that I want to cover is,cpv now similar to say you YouTube ads,this is the cost per view bidding method,basically this is the price that you're,willing to pay for a single View and,what Tick Tock counts as a view is,longer than six seconds of a tick tock,reel however if your Tick Tock video is,less than 30 seconds long a view is,counted as if someone watches the entire,duration of that video so if your video,is say 20 seconds long a view is only,going to be counted if the person,watches all 20 seconds or if the person,watching your Tick Tock video interacts,with it whatever comes first either them,completing the number
After seeing the second section, I believe you have a general understanding of tiktok ads objectives
Continue the next third section about tiktok ads objectives
TikTok Ads - Traffic vs Conversions (In-depth explained)
TikTok Ads - Traffic vs Conversions (In-depth explained)
imagine you go to tick tock and when you,start your first campaign the first,thing that you will see is a vacuum pane,objective you see the traffic objective,you see the conversion objective now not,knowing what each objective does might,cost you a lot of money it costs you,time and it costs you opportunities so,let me show you in a basic video what is,the difference between these two,objectives and I'm gonna go very very in,depth so when by the end of this video,you'll have a hundred percent Clarity on,which objective you want to stick to,based on your business goals I'm going,to show you as much as possible to,simplify this kind of comparison between,these two objectives because if I go to,technical you will be overwhelmed and,that's not my kind of objective for this,video so think about these three,objectives as free kind of layers that I,want to kind of go through the first one,is optimization when you you choose a,traffic as your campaign objective your,optimization is going to be only clicks,the moment when you chose this,particular objective Tick Tock at,algorithms what we are going to do they,are going to optimize based on clicks,they will see like a successful campaign,in terms of how many clicks you are,getting so if you are optimizing on,traffic one thing that I can promise you,you'll get a lot of traffic to your,website now for tick tock they don't,actually care about with the quality of,a traffic I just want you to give you a,bunch of people on your website on the,other hand with conversions you can,optimize for things like value,conversions and clicks on that asset,level and this is the part where I want,you to kind of clarify a few things so,with a value actually let's start with,conversions when you optimize for,conversions which is set by default,pretty much what you are doing and what,she was saying to tick tock hey I want,you to optimize my ad creatives based on,people who are more likely to buy from,me even both of they might not know your,brand even though they might see your,business for a first time but it doesn't,really matter they are going to optimize,the algorithms will understand that this,is what is your main goal this is kind,of your first objective that you want to,get from a vet campaign so that's why,kind of an audience if we look at these,two objectives the audience will be,completely different based on what you,are optimizing for the second,optimization that you can make with,conversions is a value now with a value,what you have to understand is that it,is locked for a specific period of time,you gotta have some seasonality on your,Twitter account and you have to get,quite a few conversions before they are,going to unlock you like with a value,optimization but essentially what this,helps you is like the algorithms now,they are going after again people who,are more likely to convert but not only,to convert but also to buy a much more,expensive product where I would say,generally speaking it helps you to,increase the average good value and,ultimately it increases your return on,NetSpend it is a pretty cool,optimization once like you unlocked this,I would recommend actually give it a try,but you know if sometimes it might not,work so you have to be aware of that as,well now the third optimization is,clicks however if you're optimizing for,clicks using the conversion objective is,going to be exactly the same as you,would optimize for you know traffic so,actually if we think about it from this,particular perspective then the,objective that you're using on the,campaign level actually does not matter,that much what matters is what you are,optimizing on web ad set level if you're,optimizing for clicks using the,conversion you're gonna get kind of the,same outcome so it is not about the,traffic it is not about the conversions,it is about what you are optimizing on,the ad set level and this is pretty much,how these optimizations looks like on,the ad set Level under the bidding and,optimization section with traffic you'll,have only the clicks as an optimization,goal for conversions you'll have these,three points that I've mentioned so far,now when it comes to the analysis how do,you analyze and how do you optimize,these two different campaign objectives,because you might have as an objective,if you're a big brand you want just to,get you know some traffic once you get,some brand awareness that's fine but if,you are optimizing for conversions you,want to look at different metrics so,that's something crucial and when it,comes to traffic we want to look at free,metrics which is your cost per click how,much you are spending to get that click,let's say on average you might get like,a one dollar or 0.5 that is like you you,are pretty much paying one dollar to get,one person to your website then we have,a click through rate where CTR this is,in terms of percentages how many people,are like clicking through your like ad,and they are going to your website and,then we have a video watch time t
After seeing the third section, I believe you have a general understanding of tiktok ads objectives
Continue the next fourth section about tiktok ads objectives
Pahami Tujuan Iklan Sebelum Pasang Iklan di Tiktok Ads | Tiktok Campaign Objectives
Pahami Tujuan Iklan Sebelum Pasang Iklan di Tiktok Ads | Tiktok Campaign Objectives
hai,ketika kita berhasil membuat akun iklan,di tiktok ya ditoket manajer maka,sebelum kita,menjalankan pengaturan iklan ya yang,pertama kita harus mengenali terlebih,dahulu tentang tujuan iklan eh tujuan,iklan atau mungkin di platform Facebook,misalnya ini tentang objektif ya di sini,kita akan melihat ada beberapa pilihan,tujuan iklan ya jadi tujuan iklan,sendiri ini memang dikelompokkan sesuai,dengan nantinya tujuan temen-temen ya,tujuan kebutuhan ini,sudah di,Hai sudah,ditentukannya sudah diberikan pilihan,oleh tetap sendiri yang pertama disini,ada kolom kesadaran disini saya sebut,tiga kolom ya Ada kesadaran pertimbangan,dan konversi di bagian Kesadaran ya Atau,mungkin dalam bahasa Inggris adalah,awareness ya ini jangkauan atau Rich,Tampilkan iklan Anda kepada jumlah,maksimum orang ya jadi disini ada,Hai Fokus dari iklannya adalah bagaimana,iklan ini tampil ke jumlah maksimum,orang ke sebanyak mungkin orang jadi,tidak ada,filtering tentang iklan ini ya kemana si,iklan ini akan diberikan kepada kepada,customer kepada audien Seperti apa ini,tidak ada tidak ada batasan sama sekali,jadi fokusnya hanya Bagaimana iklan ini,ya video ini bisa tayang ke sebanyak,mungkin orang nah biasanya di bagian,jangkauan ini fokusnya adalah bagaimana,brand ya teman-teman bisa tampil ya bisa,terlihat sehingga akan otomatis secara,tidak sadar ya sebenarnya Ketika nanti,Sabtu audience selalu melihat berani,dulu nanti akan mempengaruhi,perilaku mereka ya Artinya mereka akan,selalu ingat dengan brand kita itu,harapannya ya tujuannya namun mungkin,teman-teman juga bisa menggunakan hai,hai,Hai indomarketing lainnya ya ketika,menggunakan jangkauan ini namun,dijangkon ini pada intinya adalah,bagaimana,iklannya ya ini bisa tampil ke sebanyak,mungkin orang nah nah ini adalah,tujuan iklan dengan biaya yang paling,murah ya nanti yang paling murah,ketimbang dengan pertimbangan ataupun,konversi Nah jadi dengan jangkauan ini,sama seperti kita teman-teman ingin,menayangkan ya,Hai iklan namun tidak perlu tidak perlu,dengan,penyaringan atau tidak dengan filter,yang macam-macam ya nanti kita kita akan,melihat perbedaannya di bagian,pertimbangan,bagian pertimbangan jadi semoga,teman-teman paham ya tentang jangkauan,ini jangkau ini fokusnya adalah yaitu,menayangkan iklan nya ke sebanyak,mungkin orang tanpa mengetahui Pa harus,mengelompokkan orang-orang tersebut dan,nanti bagian pengelompokan ini mulai,kita bisa melihat di bagian pertimbangan,Nah kita lihat di bagian pertimbangan,ada lalulintas kunjungan kemudian,penginstalan aplikasi penayangan video,pembuatan prospek dan interaksi,komunitas ya yang pertama kita akan,bahas tentang lalulintas kunjungan Nah,di sini kita bisa melihat keterangannya,adalah Saint more people to a,Destination on your website or web jadi,mengirim lebih banyak orang ke target,destinasi Hai halte targetnya baik Itu,di website ataupun di aplikasi nah,artinya disini maka iklan kita ini akan,ditayangkan kepada orang-orang yang,memang dominan ya seringkali ketika,melihat iklan maka mereka akan mengklik,Link yang tersedia disana,Hai Nah jadi nantinya si audiensi ini,juga akan dikelompokkan berdasarkan,kebiasaannya ya ketika mereka melihat,iklan kemudian mengklik nah ini,orang-orang dengan tipikal seperti ini,yang akan melihat iklan kita ketika kita,menggunakan lalulintas kunjungan ke,yang berbeda dengan jangkauan tadi ya,ini tidak ada filtering sama sekali,namun dengan lalulintas kunjungan ini,iklan kita akan diberikan kepada,orang-orang yang memang,terbiasa ya dominan ketika mereka,melihat iklan maka mereka akan mengklik,tautan mengklik Link yang tersedia di,iklan tersebut nah ini kalau lintas,kunjungan ini berguna untuk teman-teman,yang memang ingin mengarahkan,Hai odinsleep tiktok untuk ke halaman,websitenya atau aplikasinya lalu,selanjutnya ada penginstalan aplikasi,tambahkan orang untuk menginstall,aplikasi Anda ini jika anda punya,aplikasi-aplikasi baik itu mungkin game,ataupun aplikasi untuk bisnisnya sendiri,ini bisa menggunakan,Hai tujuan iklan yaitu penginstalan,aplikasi ya nah begitu juga dengan,melintas kunjungan tadi ya artinya,penginstalan aplikasi ini akan ditujukan,kepada orang-orang yang memang mereka,seringkali ketika melihat iklan ya iklan,aplikasi maka mereka akan langsung,menginstallnya jadi history ya Story,perilaku kita sejarah riwayat perilaku,kita ini dicatat oleh sosial media ya,jadi makanya mereka bisa mengelompokkan,berdasarkan perilakunya seperti ini lalu,sehingga adalah penayangan video ajak,lebih banyak orang untuk melihat konten,video anda mungkin sebenarnya ini Mirip,ya dengan jangkauan intinya adalah untuk,menayangkan video perbedaannya adalah di,jangkauan ini kita memang bisa,melayangkan juga ke sebanyak mungkin,orang hanya saja di bagian penayangan,video ini berbeda Kenapa karena pening,video ini akan diberikan kepada,orang-orang yang memang mereka terbiasa,untuk melihat video penuh ya dari awal,sampai akhir yang mereka memang,menikmati menikmati video-video yang,tayang kepada mereka di,halama
After seeing the fourth section, I believe you have a general understanding of tiktok ads objectives
Continue the next fifth section about tiktok ads objectives
Profitable TikTok Ads Strategy - Tested and Explained
Profitable TikTok Ads Strategy - Tested and Explained
I went from losing money on Tick Tock,adds to massive profit in just one week,with this simple Tick Tock ads strategy,hey guys it's the economy here lately my,Tick Tock ads performance hasn't been as,good as I like it to be so I tried this,new strategy and let me tell you that it,performed amazingly I'm going to tell,you how to set it up also how it,performed day by day and also how to,optimize it so let's get started in,three two one yeah alright guys so I,have the strategy right here so we're,gonna invest a budget of a hundred,dollars per day all right and we're,gonna create two different campaigns one,is gonna be a conversions campaign and,we're gonna put eighty dollars on it but,it's gonna be an A B test forty dollars,in one asset and forty dollars in,another asset the first asset is gonna,be with custom targeting I'm going to,Target my ideal customer and the other,AD group is gonna have automatic,targeting okay I'm gonna let Tick Tock,decide which one is the audience that,will convert the most if this was four,months ago I will tell you to just,Target customer behaviors but Tick Tock,has changed lately and my ads are not,converting as well as they used to so I,want to give Tick Tock the chance to,find a new audience now I'm gonna put,six videos on this campaign right six on,the a test and six on the B test they,are gonna be the same exact videos the,only variable will be the targeting,these videos will be short they will be,8 to 15 seconds long and they are meant,to be the first impression that people,will have to my products and my brand,now we're gonna spend the other 20 on a,retargeting conversion campaign Target,only people that have clicked on the ads,or have viewed a hundred percent of the,ad so the 80 campaign is gonna be,feeding the 20 retargeting campaign the,retargeting campaign will have other ads,that are gonna be completely different,than the first impression campaign right,they are gonna be longer they're gonna,be more detail we will show the process,of making the product shipping the,products we will appear on the ads and,the objectives of this ads is to create,trust because on the first impression,they either click or watch the entire,video so they are interested right now,the other videos the retargeting ones is,gonna be to convince them that we're a,true company our products are made in,United States we're gonna ship it to,them they're gonna receive it it's gonna,have great quality we also have on the,retargeting campaign videos of people,actually wearing our products right so,ugc content to create trust even though,I'm advertising this specific product,this strategy works for everything all,right so whatever you your product is,follow the strategy look at what things,you have to pay attention to and change,it accordingly now I'm going to show you,how to create these two campaigns so we,will go to The Tick Tock ads manager and,create a new campaign in custom mode for,the advertising objective we will choose,website conversions give it a name to,the campaign conversions automatic and,general targeting and we're gonna create,a split text and click on continue the,first ad group is gonna be first,impression ads custom targeting all,right the link is gonna go to an,external website we choose our pixel we,choose our optimization event which will,be complete payment we want to optimize,for full conversions so the placements,we're gonna put select placement we're,gonna remove Pango and news feed apps,and then for the demographics I'm Gonna,Leave gender to all and I'm gonna choose,my ideal customers ages so household,income I'm not gonna change anything,here I'm just gonna add behaviors,hashtag interactions and I'm gonna put,the two hashtags that really convert,when I'm doing organic content which are,gym talk and also workout motivation all,right I'm just gonna Target these two as,you can see here the available audiences,from 27 million to 33 million and this,is only in United States so the audience,is big enough now we're gonna leave,targeting expansion off all right and,the daily budget is going to be 40 for,the optimization goal we are gonna,choose conversions a bit strategy is,going to be lowest cost,now click on next and just import all of,the ads or upload all of the videos make,sure that you point whatever product you,are advertising Point directly to the,product page okay in some cases you can,use a landing page but normally on Tick,Tock people when they see something and,they like it they are ready to buy right,away okay so don't make them go through,a lot of friction a lot of steps they,already like your product let them buy,them instantly and if they want they can,explore your website but you know give,them the option to buy right away we,leave the rest as it is and we click on,continue now we are on the split Test,Section so what is the variable that,we're gonna choose so we want to choose,a variable of targeting okay the,creatives are gonna be the same and also,the bidding optim
After seeing the fifth section, I believe you have a general understanding of tiktok ads objectives
Continue the next sixth section about tiktok ads objectives
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the sixth section, I believe you have a general understanding of tiktok ads objectives
Continue the next seventh section about tiktok ads objectives
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
how do you optimize your campaign,performance,how do you drive more engagement with,your ads to answer these questions,let's talk about the importance of,bidding,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information you need to,successfully launch,your campaigns on tock let's get started,today we will talk about bidding explore,why bidding matters,and examine some of the bidding methods,we use at tiktok,in a later video we will also talk about,the different bidding strategies you can,use,to further optimize your campaigns,whenever you create a campaign with tick,tock ads manager,you will select an optimization goal,essentially an action you want people to,take when they see your ad,do you want them to click your ad do you,want them to,buy something on your site do you want,them just to watch your ad,on tick tock ads manager your bid,represents what you,are willing to pay to achieve this,action or optimization goal,setting the right bid will have a huge,impact on campaign performance,and whether you achieve your business,goals,by selecting a bid type you are telling,tick-tock how you want tick-tock to,achieve your,optimization objective as you plan your,next campaign,think about bidding as a tool that you,can use,to set the pace of how tick-tock should,go about reaching your goal,on tick-tock ads manager we have three,main advertising objectives,namely awareness consideration,conversion,think of a clothing store named jacket,essentials in a busy market,close to an expressway as more and more,people,drive by the expressway they cross a few,billboards on their way,as the business owner of jacket,essentials you want to make sure that,jacket essentials,gets shown on at least one of the,billboards on the expressway,people are now able to see your ad on,the billboard as they drive by,this is solving for awareness as an,objective,as maximum people are allowed to see,your ad,let's assume out of the 100 people that,drive by your billboard,10 end up at your store to check out the,collection at jacket essentials,this is solving for consideration as an,objective,as these customers could potentially,make purchases,at your store out of these 10 customers,that landed in your store,three end up buying jackets from your,store,you've successfully solved for,conversion as an objective by making,sure that customers go ahead,and purchase your products bidding is,therefore,a way that helps put your business out,to potential customers,at every stage of the customer journey,advertising on tick tock ads manager,works in a similar,way let's say you want your ad for,jacket essentials to be shown to,maximum users on tick tock we will,select,reach as an objective under awareness,this will ensure that the system shows,your ad,to maximum users interested in seeing,your ad,since there will be other advertisers,bidding for the same ad placement,like in the case of the expressway,billboards you want to make sure that,your bid is competitive to be able to,win the auction,under a reach campaign the bidding,method used is,cost per milli or cpm this is the cost,in dollars you are willing to incur,for every 1 000 impressions of your ad,let's say you want to maximize users to,visit the website of your store,jacket essentials we will select traffic,as an objective,under consideration other options under,consideration,also include app installs and video,views,but since we want to boost traffic to,your website,we'll go ahead with traffic as an,objective,this will ensure that the system shows,your ad to maximum users who are likely,to click on your ad,under a traffic campaign the bidding,method used is cost per click,or cpc this is the cost in dollars you,are willing to incur,for every click you get on your ad that,can redirect the user to your website,let's say you want maximum users to not,only,visit your website for jacket essentials,but,also make a purchase from the catalog on,your website,we will select conversions as an,objective under conversion,this will ensure that the system shows,your ad to maximum users,who are likely to click on your ad visit,your website,and make a purchase under a conversion,campaign,the bidding method used is optimization,cost per milli,or ocpm this is the cost in dollars you,are willing to incur,for every conversion you get on your,website,you can also visit www ads,to know more about the various bidding,methods on tick-tock ads manager,we now know how to effectively use the,different bidding methods under each,advertising objective,and with that we have reached the end of,this episode,we're building this series to help you,better understand the platform,and make your campaigns more successful,that's it for today guys,happy tick-tocking i'll see you next,time,you
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