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How To Make a TikTok Spark Ad

in today's video i want to share with,you a step-by-step tutorial on how to,create a tick tock spark ad what type of,account you need to have a tick tock,spark ad going and what are the,advantages of creating tick tock spark,ads my name is justin and i'm the,founder of voiceo media an ecommerce,marketing agency specializing in,elevating thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notification to be,one of the first to know about these,cutting edge ecommerce marketing tips,post on the channel every week,all right first things first what type,of tick tock account do you need to be,able to run spark ads so first and,foremost there is again a separation,between a tick tock ad account and a,tick tock you know profile account you,know what type of profile do you have,versus an ad account so in all cases if,you want to run ads on tick tock you,need to have a tick tock ad account,which that you can create at,ads.ticktalk.com,so once you have that set up once all of,that is created then this is where you,get two choices when it comes to,creating ads you can either do spark ads,or regular ads,for spark added to a cure for you to be,able to run a spark added this video,shall be taken only from a personal tick,tock profile it does not work with a,business account so business accounts,are pretty limited on tick tock in terms,of sounds because those sounds are,copyrighted and they may not be again,they may not be copyrighted for a,business license or they may not be,copyright free at least for business,license and it's the same thing,essentially if you want to run a spark,ad that the content in these videos they,may not be best suited for an ad or at,least this is what tick tock says so you,want to make sure you have a quote,unquote personal or creator account on,tick tock for your profile by the way,there is a way for you to switch your,profile over for one to the other if you,go into your settings you'll be able to,actually switch over to a personal or,business profile so if you're a business,that you may want to go back to personal,again for any brand e-commerce you know,e-commerce store or influencers that may,be coming across this video you want to,make sure that you have the right,profile because again you'll be pretty,limited in your capabilities when it,comes to advertising so the first things,first you're going to see on screen,right now the step one which is you're,gonna wanna head over to your settings,and head over to add authorization,settings and all you'll wanna make sure,is to turn on and toggle the switch for,ad authorization then the step two is,you'll want to head over to the actual,tick tock organic post that you've,created or that again an influencer has,created you want to click on that post,you have to be again the tick tock,account owner whenever you perform these,following steps doesn't work any video,out there and i'm saying that because,i've seen people trying to get an,authorization code from other videos out,there it has to be with your own videos,so again you head over to the video that,you want to get an ad authorization code,from so you click on that video you,click on the little three dots,essentially on your video and you click,on the toggle that has a megaphone as an,icon and that says you know add settings,what you're going to want to do from,there is accept the terms and conditions,and then turn on the toggles for sharing,your post as an ad and authorizing,brands to use your post as an ad and,then by default it'll get you an ad,authorization code that will be valid,for 30 days you can also change this,duration if you're planning on using,this for longer than 30 days you can,change it if you're planning on using it,for shorter than 30 days again you can,change that too so you change the,duration that the code is valid for and,then when that is done you can use that,code within the tick tock ads manager to,create an ad let me show you how this,works so you're gonna be seeing on,screen right now a screenshot of,basically tick talk ads manager and what,you're gonna do at the same time is,whenever you create an ad so when you,already have a campaign ad set and,you're now at the ad level you can,basically choose a bit like you would,with facebook where you can choose from,an existing post you can do the same,thing here but instead of picking a post,what you would do is enter that add,authorization code and then,automatically you would see the tick,tock organic post showcasing here as an,ad and this becomes super powerful,because again if you're an ecommerce,brand owner you can do business with,creators out there that's you know,potentially have already shot videos for,free on their own with your products you,may reach out to them and offer to pay,them essentially in exchange for that,code which that basically becomes,influencer white labeling because when,people are going to see that ad going,around you a

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Let's move on to the first section of tiktok ads only mode

How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

what's up guys jordan here today we're going to be going through tiktok ads step by step the a to ,z everything you need to know to launch your first ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got a presentation ready for you we're going to jump ,onto it in a second but before we do i want to announce a quick competition on this video ,now for every one in 100 people that comment down below with their goals for running tik tok ads ,right now i'm going to give you the chance to win a completely free strategy call with me for ,an hour where we'll run through anything you want to run through we break down your strategy how you ,can increase your revenue how you can increase your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make that happen for you so enter that competition ,let's get started with this no bs implementable training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take some notes and pay attention and take action on ,what you learned today let's get started okay so tick-tock ads training first of all let's ,start off with some data we need to understand the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks as the second biggest app in consumer spend ,above youtube disney plus and netflix this is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and businesses to sell their products on the platform ,how many times have you spoken to someone they've said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how you can actually make the most of that so this is ,the tick tock ad structure so at the top we have tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock advertising account similar to the facebook ,ad manager now a ad campaign is the foundation of your ad so we're setting up our advertising ,objectives and formats we then have ad group which is target audiences ad placements budget and the ,bidding then we have the ad creative which is the text and the video that will appear on our ,apps what we're physically seeing then finally our landing page and this is the destination url that ,we are driving our potential customers too this is the place where they will actually buy our ,products or service so when you actually have your tick tock ad account up and running this is kind ,of what the format will look like we have our ad manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even be testing out multiple different ad creatives ,as well so what are the actual creative the the creative formats that we can use on tick tock well ,we have top view on the left hand side here which is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover now these are the most expensive tic toc ads and ,very large brands use these and again these come up right at the start of launching the app and it ,takes over the entire screen then have in feed ads this is what we're going to be going through today ,and what most businesses are actually using to generate the most revenue from tick tock ,we have branded hashtag challenges so if we want to launch a challenge on the platform and ,then finally branded event so we want to have our own branded stickers on uh on tick tock itself so ,people can use them when they're creating their own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients at the affluent agency and we're literally ,generating hundreds of thousands in new revenue from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump straight on to the tick tock advertising platform ,okay so the first thing we're going to do is go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see every

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Continue the next second section about tiktok ads only mode

How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)

today we're going to cover everything tick-tock ads we're going to go into shopify we're going ,to link our store we're going to make sure the pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400 million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also going to go into some advanced things around ,content because that is so important to make sure that you make tick tock ads work the first step ,you're going to want to do is set up your shopify store if you haven't set up your shopify store ,just pause the video click the link in my bio and set it up now we've got one set up through our ,lemon scrub series so it's got most of the things ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're in shopify the best way to go is go into apps and ,just write in tiktok simply download the official tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring up this little tick tock section down on the left ,hand store of your shopify store if you don't have shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set up we can click this section here setting up the ,pixel the next step you can see that it's saying connect tick tock for business this is where you ,need a new tick tock account already have a tick tock business account you can just click connect ,but today we're gonna have to create a brand new one so i'm just gonna click create new at the top ,enter my email address get the verification code sent into the verification code here agree to ,terms and conditions and just click sign up you can click connect down the bottom right and that's ,now created an ads manager business manager under that email we can click create new ad account and ,we can select the country and the currency that we want to be built in this is generally the region ,that you want to be targeting change the business name to something a little bit simpler click sign ,up and connect you'll come to this data sharing section which we've touched on a few times in my ,previous episodes just click enhanced or maximum providing you've got the terms and conditions set ,up for something and then click confirm maximum is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi which is a partnership between shopify and the ,advertising platform click set up enter your final details make sure you connect automatic payment ,click confirm and you should be ready to go now to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure that we do have the pixel set up properly what i ,do recommend is going to your website and just like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you can download and check if your pixel is firing ,on your website if it's not you may need to go and fix that initially just download the chrome ,extension and you can see that our tick tock pixel is set up here shopify set it up for us and it ,should be firing this is a page view because we're on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in the tiktok ads account we can go ahead and ,create our first campaign campaign structures are really important to talk about it's what ,separates good advertisers from bad advertisers that alongside really effective marketing content ,the basic structure is you have a campaign which is what objective you are striving for if you've ,got something like a real estate business it might be leads you're trying to collect ,leads but we've got a e-commerce business so we want to get purchases then you've ,got the ad set level which is basically the targeting that you're setting up to complete ,that campaign objective then finally you've got your ads that live within each of those ad sets ,these ads are different creative types that you think are going to convert your customer ,so head to campaign when you're in campaign all you need to do is click create here and you'll set ,up your first campaign you'll get prompted with two options you've got simplified mode and custom ,mode we're going to w

After seeing the second section, I believe you have a general understanding of tiktok ads only mode

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This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER

in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit

After seeing the third section, I believe you have a general understanding of tiktok ads only mode

Continue the next fourth section about tiktok ads only mode

Creating Your First TikTok Ads Conversion Campaign

we already have a number of videos on,this channel that talk about individual,components of tick tock advertising you,can check out this one right here that,talks about all the different targeting,options available on the tick tock ads,platform and if you're just getting,started and you don't have your account,set up fully yet you can also check out,this video that'll show you how to set,up your events and conversion tracking,for your ticktock ads account,we even have a video that walks you,through the start to finish setup of a,slightly less utilized campaign,objective which is lead generation and,you can check that out right here,but i realize that most advertisers,probably utilize conversion objective,campaigns on almost all social ads,platforms so in this video i want to do,the same thing as we did with that lead,generation video and walk you start to,finish through creating and launching a,tick tock conversion focused campaign,as i mentioned in the intro we have a,number of videos already put together,for the tick tock ads platform and in an,effort to keep this video from being,three hours long anytime i come across a,portion of the campaign setup that we,already have a video for i'll give a,short overview here but i'll direct you,to the other video that we already have,available on the channel if you want to,learn more about it when you first log,into tiktok it's going to drop you on,this dashboards page so to create a new,campaign we need to come over to the,campaigns tab now we're in a section,that looks a bit more like an ad manager,rather than just a dashboard overview so,let's come down here and click create,campaign more often than not the first,thing tiktok is going to ask you is if,you want to use simplified mode or,custom mode simplified is an experience,that's taken a few pieces away that is,designed to help you spend less time,creating and managing campaigns and,getting back to running your business,now while this sounds really useful and,can be helpful to people who are just,genuinely overwhelmed with the number of,different things you can do through,online advertising this is the paid,media pros channel and we like to call,ourselves pros so we're not going to,take the simplified route in the custom,mode you get full control of the,experience that's perfect for all,advertising objectives so let's click,this and then the first thing we get to,do is choose our advertising objective,or our campaign objective as it would be,referred to in other platforms as i,mentioned in the intro this is going to,be a conversion focused campaign but if,you're interested in any of the other,advertising objectives on tiktok you can,check out the video at the top of the,screen right now for now i'm just going,to click conversions and i'll scroll,down to the settings section the first,thing we get to do is choose a campaign,name i do not intend on saving this,campaign by the end of it so i'm not,going to give it a name but there will,be a default campaign name that always,starts with the advertising objective,and then the campaign id number my guess,is that most of you will not be able to,remember,that 202 208 1908119,is a specific campaign compared to,anything else so you probably need to,give it a more descriptive name than,this original placeholder the next,section is choosing special ad,categories this is going to be extremely,similar to facebook if you're,advertising in anything in the housing,employment or credit space you need to,declare that at the beginning or risk,having your ad be rejected and have your,ad account put in limbo because you did,not declare those these are highly,regulated areas and need to follow all,special ad category policies the next,setting is if you want to create a split,test we do not want to do that here but,at some point in the future we will,likely put together a video on how to,create a tick tock ad split test but for,now suffice to say they do have that,capability on the tick tock platform the,last two settings are going to have to,do with your budget first is you can,turn on campaign budget optimization,which effectively means that you're,going to be able to share your budget,across the different ad groups within,your campaign so if you turn this on you,can only choose from a daily budget and,that budget has to be at least fifty,dollars so there is a minimum on a,campaign level budget utilizing campaign,budget optimization in tick tock the bid,strategy is going to be set for lowest,cost and you cannot change this and,you'll notice that all ad groups under,the current campaign must all use the,same optimization goal which we'll get,to when we get into the ad group level,setup for now i'm going to turn this off,so it'll bring back the campaign budget,so you can click on the set campaign,budget which basically means that on a,daily basis or a lifetime basis you only,want it to spend a certain amount of,money once that campaign spends that,amount of money within that day or th

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How Targeting Works for TikTok Ads (In Depth Explanation)

what is going on guys my name is gerardo,and if we haven't met let me tell you a,little bit about myself i am a tick,talker that also happens to run a tick,tock marketing agency we focus on,helping brands grow both organically and,through paid ads on tick tock over the,past year i've managed over 2 million in,ad spend exclusively on tick tock so i,wanted to bring all my knowledge over to,youtube that being said let's go ahead,and get right into it,so as you can see here we are at the ad,group level and we've made our way down,to targeting so i'm going to walk you,through all the actual targeting,features what they mean what you can do,with them and how to actually use them,in your actual campaigns,so first things first we have audiences,uh this is comprised off of custom,audiences and look like audiences if,you're not familiar with what a custom,audience is i'll have a separate video,on that as well as lookalikes but just,to give you a quick rundown a custom,audience is essentially compiling a list,of people based off of different,interactions that they've had with,either your website uh it could be a,custom email list could be your actual,tick tock business profile and a couple,others as well,basically the idea before custom,audiences they come in clutch,specifically when you're looking to,retarget users that may have interacted,with your business in the past,if you are actually running campaigns,for the first time don't sweat this at,all i just go ahead and leave this blank,for the time being,you can also exclude specific audiences,so let's say for example you create an,audience of people that have already,purchased from you in the last 30 days,depending on what that actual audience,size is it could be pretty impactful to,make your ads a little bit more,effective as well which you could,actually select here in the excluded,section,demographics so when it comes to,demographics obviously you have location,and one thing i actually highlight you,can get a little bit more detailed with,your location these days uh on tick tock,and break it down not just by country,but also by actual,state as well so if you have something,that's a little bit more local or you,want to target a specific state within a,country i know some countries are,accessible for that specific feature but,in terms of location pretty,straightforward,uh gender not much to explain there age,so funny thing about tick tock age is,not as,uh how would you say it's on facebook,for example you have the option to,select like only 18 year olds only 19,year olds here they're blocked into,different segments but again,depending on who your product is catered,to if you're trying to sell something,that's more of an adult demographic or a,younger demographic just act accordingly,based off of your best instinct or just,leave it completely wide open,languages i tend to just leave this,blank depending on what country you're,running again if you're targeting the us,i think all languages is just fine,yeah i wouldn't really fuss that too,much,now when it comes to interest and,behaviors this is where it actually gets,pretty fun,so as you can see here we have the,option to actually just target whatever,tick tock recommends now the thing here,is,if you don't have like a seasoned pixel,meaning a pixel that's been operating,for a long time or you don't have a lot,of conversion data this might not be the,best option right off the bat typically,what i like to do is when i'm launching,test campaigns i start super super,simple and i'll create one ad group with,a wide open audience so what do i mean,by that i mean say for example i'm,targeting 13 up to 34 i can leave gender,open location open no custom audiences,bam that would be my open audience right,super simple super open,and i have a very very large audience to,actually go after,the reason being here is you can,actually let the,actual algorithm optimize accordingly,and in addition to that over time you,will be able to see,which interests your campaigns are best,converting on so that you can create sub,ad groups based off of that uh actual,data which again i'll make a video on uh,at a further date,now,if we're talking about interest these,are just general interests that you can,search for basically under any category,and they're broken down into different,tiers so,what you see initially are going to be,tier 1 interest right so let's say for,example we click on apps everything,under this,secondary string is going to be tier 2,interest so let's say for example we're,doing business and productivity within,here this would be our t3,or tier 3 and then sometimes you'll have,tier 4 on tech talk as well,you can also search specifically like,beauty and see what comes up,so here you have uh beauty and personal,care that's probably going to be a tier,one interest and it's going to give you,an audience size as well which is very,important it says here you have,basically 53 to 64 million which is huge,um,and then additional interest of

After seeing the fifth section, I believe you have a general understanding of tiktok ads only mode

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My $300k TikTok Ads Scaling Strategy (Step by Step Tutorial 2023)

I'm going to show you the same exact,Tick Tock as campaign strategy that I,use to go from 30k a month to over a,hundred thousand dollars per month with,a simple online store this is the same,exact ad strategy that I use and many,other students are using to get an Roa,as high as 4.62 as you can see right,here some of my best performing,campaigns were getting a 4.62 row as,which means for every dollar that I put,into Tick Tock ads I'm getting 4.62,cents back now I'm going to show you,everything here step by step we're,actually going to set up the campaigns,go over what the ad creative should look,like what your ad sets should have but I,need you to enter the giveaway if you're,interested in winning that one-on-one,coaching call with me we've been doing,this for the last three weeks you guys,been really loving it so I'm gonna do,one yet again all you got to do to enter,is comment like And subscribe to the,channel I'm gonna pick one lucky,commenter by the end of next week to win,a free one-on-one coaching call with,myself now let's get into this Tick Tock,ad stuff man look it's very simple but I,want y'all to know that the way you win,with Tick Tock ads is not going to be,from just setting up a crazy campaign or,crazy profitable campaign it's actually,going to come from your ad creative Tick,Tock only cares about ad creatives,whether you're running paid ads or,whether you're running ads organically,your ad creative needs to be tip top,shape so if you want to watch a video on,how to get your ad creatives to be good,and make sure they go viral I'm going to,link a video up here that I posted about,two days ago and you guys should really,enjoy that make sure you check that out,before we get into this now if you're,ready for the paid ads the first thing,we need to do is make sure that our ad,account is set up to give us the most,likelihood of just being able to run,smoothly to do that you need to go to,your Shopify store and you need to go to,the App Store and actually download The,Tick Tock app it's gonna look like this,as you can see I already have it,installed right here but once you,download that app you're gonna end up on,your store and you're going to have a,few settings to set that up so walk,through this process set it up it's very,simple it's just a click of buttons you,set up your ads manager account you add,a payment method and then you choose,your targeting locations one extra step,that I want you to take note of which is,going to help you be profitable is,coming here into the data sharing area,and make sure you have yours selected to,maximum and that's where it's going to,hook up to your pixel to make sure you,get the most amount of data collected on,your Tick Tock pistol this is going to,help you later now once you have your ad,account set up we need to actually go to,tick tock ads and we need to start,launching our campaign so this is what,you're going to be presented with when,you create your first campaign but what,I need you to do is do another step that,a lot of drop shippers aren't doing I,want you to hook up your Tick Tock,profile to your ad account this is going,to allow you to select the best ad,creative that you already have going,while you have the social proof and the,engagement because that's going to play,a big part in whether your campaigns are,going to be profitable or not to do that,all we have to do is come into this,little logo of your user profile and,then you want to come into user settings,and then you'll see a screen that looks,like this from here we want to link our,Tick Tock account and that's where it's,going to ask me to log in I've already,been pre-logged in on this uh this,laptop here so I'm just going to,authorize,and as you can see right here I have my,Tick Tock account for my business hooked,up to the ad account now we're ready to,go and run ads there's just one more,thing I need you to take note of before,we actually go and run our ads and spend,money and that is to know your ro8 you,guys heard me refer to this in the,beginning your Roa basically means,return on ad spend it's not your return,on investment this is just how much,you're putting into the ad platform and,how much you're getting back this is,important because it's going to let us,know what metrics we should look for in,our ad campaigns to know whether we're,profitable or not just for example,purposes I had a product that cost about,15 and I was selling it for about 45.,well the average order value ended up,being 45 but the product itself was,about 30. if I know that these two,numbers I can get my projected roas,what's gonna happen is I'm going to link,this sheet Down Below in the description,area but what you can do is take a look,at the the Roa calculated and punching,your numbers because everybody's Roa is,going to be different depending on your,product the cost and the actual profit,so once you plug in your numbers you can,change the numbers here for example I'll,show you here if I change it to that,these

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How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop

if you still think that Tech talk is,just for dancing Trends and kids you're,missing out on a very powerful platform,and trending social media advertising,option to grow your business this 2023.,Tech talk has now over 1 billion users,and has surpassed other social media,apps in terms of downloads in a very,short amount of time specifically during,the pandemic aside from this Tech talk,has also launched tiktok shop in,selected countries and provides a,convenient and entertaining approach on,e-commerce even without a website,the last two quarters of 2022 generated,millions of Revenue in my business,because of tick tock ads paired with,Tick Tock shop,so if you also want this for your own,business or for your clients make sure,to finish this video apply what you will,learn and of course prepare to scale,your business,now let's get into it,before we hop on creating an account,let's first understand and maybe be,reminded about this crypto ad structure,okay at first basically we're going to,create a business account for us to have,access to the tiktok business center so,this is the tiktok ads Business Center,at the top and then under that we're,going to create an ad account okay an ad,account which you can access and make,ads through the ads manager,and after that after an account we're,going to create ad campaigns okay now,it's not really that much of a different,platform with meta ads because honestly,it's almost just the same only that it,has different capabilities than uh The,Meta ads now there are also difference,when it comes to terminologies just like,for example this one,um ad groups instead of AD set okay you,can see there at the top it's still,contained where you set the objectives,where you set sometimes the budget and,also here on the second level this one,this is the ad group level so this is,like the ad sets in in meta ads and in,this same ad set like level,you're going to put the targeting and,also the budget,next under those ad groups you can put,more ads,okay so basically that's just the,campaign structure in Tech talk ads you,also need to learn about the ad format,so here are the five ad formats,currently we have top view we have the,brand takeover uh desktop view and brand,takeover usually appears when you open,the app,and the next one is in feed ads whenever,you're scrolling on the for you page you,will see a video with a with an,emphasized button just like that so it's,called infinite ads and next are the,Branded hashtag challenge The Branding,effect the ones that get these ad,formats are actually those who are,already big Brands so again these are,the ad formats usually you can see the,infield ads and you can make that,especially if you are a small business,now let's create our own Tech talk,business account I already have one for,my own business but I'm going to make a,new one for the purpose of this video so,it would be better if you can follow,with me while I do the process okay okay,first one we need to go to techtalk.com,business,so this is the pickup for Business,website we're going to click create now,and I'm gonna type in my password you,can sign up either via email or via,phone I would prefer to have,um my email instead of phone for the,purpose of this video so I'm gonna type,my password,I'll repack it,okay and then click this,agree to the tech talk commercial terms,of service you can just read that after,and just sign up choose it's just for,verification which ones are in the same,shape,so it's letter L okay confirm,now there will be a confirmation email,to be sent okay,I'll confirmed now here we're going to,put our country,I'm based in the Philippines my industry,whatever my business is so I'm just,going to put here services,advertising and PR Services since I'm,making it under my personal brand but on,my other account I have actually chosen,e-commerce,for my business name I'll just put,the registered business team,but my phone number,there you go,I'll just agree to the tick tock,commercial terms of service and then,click register if you want to win a free,one-on-one consultation with me so we,can talk more about improving social,media ads for your business just like,this video subscribe and comment one new,thing that you learned from this video,provide some details about the business,okay so the business center name I can,just name this um John Cornwell and then,I'll put my time zone,describe your business I would say I'm,an agency first because I have some,clients also an activator also to,clients I just put my company name,so if you are an e-commerce business or,anything you want to run ads you can,just put I'm an Advertiser you can just,click this and then just declare um your,company name and your company website,again you don't have to build a website,for this you can have your Facebook page,or Instagram page in my case I'll just,put my own personal website there okay,and the billing information,course you need to put do you want,manual payments or you want automatic,payments

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