alrighty so you'll run some ads on Tick,Tock you let your campaign run for a,couple days and then now it's the time,to analyze look at your data and,optimize based on that you see if you,are not taking advantage of your like,previous numbers and your previous ad,creatives you are playing a casino game,you are guessing when it comes to,launching the next ad creatives and that,might lead to a lot of money living on,the table now in this video I am going,to show you step by step on how to look,at your numbers read understand and,leverage the data so you could create,more winning ads for your next campaigns,so to do that let me go to my Tick Tock,ads manager and then I will kind of show,you an example here what we could do to,understand better what our Tick Tock ads,are saying to us and how we could,optimize based on that make sure to go,to your or Tick Tock ads manager and,here you want to go to the ad level we,want to look at first of all what is,going on on the ad level how our ad,creative is performing in fact most of,the time all your attention has to be,invested on your ad creatives because,this is what is going to move a needle,with Tick Tock we have lots and lots of,metrics such as your total cost or cost,per click but in this video I am gonna,go a little bit more advanced and I will,show you something that is a bit kind of,covered but you could learn a lot from,like your ad creators that you are,running right now so go to one specific,ad and my recommendation would be to go,to an ad that has spent over most so for,example right here this one and click,here where it says the view datum now,here I'm going to explain each thing,that by a providing choice because we,could learn a lot so the first thing is,we could see of course what is the total,results from this that creative what is,the cost per result how much we've spent,so far like The Impressions and all this,kind of stuff now I want to look at this,kind of chart so what we could see in,the first days here we've spent pretty,much every single day 100 because first,of all when I launched this campaign it,was only one single ad afterwards from,this particular date we like launched,some more creatives and then you know,happens very often if you have like two,or more creatives in under each asset,like if you pull it say 100 as a daily,budget it's not gonna go even to each,like ad creative so we could look also,like every single day how many actual,color to this particular ad is getting,but in terms of this chart we can click,here on this drop down where it says,total cost and now one thing that I like,to look at is the click for rate and,also costs per click why is that because,you see this line that is highlighted,with a blue color which is our CTR and,then we have here the total result I,want to see whether the CTR is impacting,the number of results that we're getting,so let's say that you know we have this,kind of situation that let's say that,our CTR is going down and when our,results also kind of looks that we go,kind of like downhill that could be like,a proven signal that your ad creative,kind of like got fatigued and you need,to improve it and you need to launch,something new into that ad set in this,case we could see that it kind of goes,stable and the results they kind of like,also are close to this blue line which,is our click for rate so in this case,this is wine also the same thing with a,cost per click like I want to see how,the cards per click is impacting the,number of results pretty much the,results is what we are optimizing for in,this case is extra car,now we also can have here an option to,look at what kind of placements about,spend is going towards now in this,particular asset we are just using Tick,Tock and this will be actually my,recommendation if you want to get after,purchases only up like use with a tick,tock as the placement,now the next thing and here is the gold,market we have here the audience section,we could learn about it what is the age,and the gender of our ideal client,because you see if you are thinking that,you know a lot about your client,actually you don't because Tick Tock,Facebook they have billions and billions,of data points about their users they,know a lot more about it who is your,ideal client that's why here you could,like see what would be your ideal client,what kind of age what kind of gender and,when it will go also farther into a,location and things like that now maybe,something that you would be wondering,about with when you are looking at the,data and you see let's say something,like this that most of your spend is,going between 18 to 24 and now you will,be tempted to go and optimize every,single asset that you're running and put,only like the age range between 18 to,24. that will be a pretty bad decision,because if you're trying to narrow it,down too much if the audience pool is,going to be so small that eventually,you'll run out with very quickly you'll,burn out with the vet audience very very,fast
Let's move on to the first section of tiktok ads performance
Tik Tok Ads Value Optimization Strategy (NEW 2022)
Tik Tok Ads Value Optimization Strategy (NEW 2022)
yo what's going on guys team irf here in,this video we're gonna be breaking down,my tick tock ads value optimization,strategy if you're new to this channel,of course we talk about tick tock ads,drop shipping ecommerce how to make,money online pretty much everything of,that nature so if that's something that,you're interested in make sure you hit,the like button subscribe to the channel,and you know it really does show me that,you guys enjoy these videos and i,continue to make them also we have a ton,of free training below and spy talk the,number one tick tock ad spy tool on how,i find these winning products that i,scale on tick tock it's also linked,below you can get beta access and be,grandfathered in at that discounted,price as it releases and as the software,grows but let's get straight into the,video here,and i'm going to show you guys my exact,strategy kind of what i'm working on in,the early stages this is pretty much a,live audit like this is today of my tic,toc ad account of this brand that i'm,scaling and i just started playing,around with the value which is really,cool normally i have a ton of videos,right on lowest cost and cost cap,bidding which i think is super cool i,will show you guys in a second,how they match up and rank but,even if you get the tiniest bit of,information out of this video it's huge,because you can apply it straight to,your ad account,i'd rather make these type of videos for,you,rather than the 14 day drop shipping,challenge or,top 10 products of,july or top 10 products you wouldn't,with like a click bait thumbnail and all,this stuff just to get clout views and,it's all very gorgeous,today junior regurgitated content which,i don't really think uh you deserve and,your time shouldn't be wasted,so let's get right as i said again let's,get right into this value optimization,strategy here,so before if you if you haven't watched,my previous video you know that i was,doing a lot of cost cap bidding inside,this ad account and now we're really,moving on and testing different things,so we're taking the winning ad groups,that we already have our winning ad,groups that perform really well and now,we're testing value optimization,so it's similar to what bids that i'm,testing on value optimization and cost,cap so this was the first bid of value,minimum row as i launched yesterday at,2.77 that was the minimum row as that i,selected and you could see here 14 cents,epc crushed it cpm under two dollars,and the cpa not even tracked correctly,in my opinion,you know,very like 60 to 70 being tracked i don't,know why the pixel's been weird lately,but,cpa amazing,um,compared to even the cost caps cost cap,cpa was like 15 to about 25 cpa and,we're still hitting 30 to 40 margins on,the store,obviously right this is still low scale,but i'm telling you guys almost what i'm,doing and what i'm going to continue to,do into this ad account and across all,the brands that i'm working on and,working with,so we have this one,value optimization at group 2.77 with an,automated creative optimization,targeting us,no no interest super broad 18 to 55 plus,male female,aco and 712 ads is the date that we,uploaded these new ad creatives in like,i said once i get new ads as well i'm,gonna be taking my winning bids,and ad groups and just plugging in my,new creatives and inside this ad ad,group i have three to five add creatives,and three,ad texts okay three ad copies,with,dynamic cta or call to action on so i,decided hey i'm gonna test 2.77 bid and,a 3.33 row as bit just to see how it,goes obviously the 2.77 did better much,better than the 3.3 but it still,performed well and what i'm seeing,is my normal cost per add to cart is,around six to eight dollars on this,product on these ad groups it hit two to,three dollars obviously like,there's only 60 bucks spent on these ad,groups and the significance isn't as,high as i would like to but i'm gonna,keep you guys updated throughout the,days as well on how these are performing,over time,but what i did today was i duplicated,that 2.77 row as one and now i'm gonna,be testing in one cent increments,again if you have watched another,previous video you know i'm trying to,keep this a bit lower scale until the,payment processing can you know get,settled and that should be this week so,after this week i'm going to really,scale this up for you guys and you'll,see like you'll come back to this video,be like oh damn like,look look where he was and where he is,now i'm doing this live like this is,today guys you're in my computer i'm not,faking anything but basically the,strategy is i'm taking this bid at 2.77,don't i mean i don't really have a,reasoning why i started 2.77 it's just a,bit i started with and now i'm going in,one cent increments 2.78 2.79 2.8 2.81,2.82 and i could launch a ton more but,i'm not just because like i said i don't,want to go too crazy with the ad budgets,yet and uh,or else like you know i can't fulfill,the words with the processing and all,will be at a 50 budget d
After seeing the first section, I believe you have a general understanding of tiktok ads performance
Continue the next second section about tiktok ads performance
Von 0 auf 2 Mio. in 70 Tagen - TikTok Ads Skalierung (Full Guide 2022 + Winning Product)
Von 0 auf 2 Mio. in 70 Tagen - TikTok Ads Skalierung (Full Guide 2022 + Winning Product)
was geht ab herzlich willkommen diesem,video in diesem video jetzt darum diese,zwei millionen in 70 tagen umgesetzt,haben dabei mehrere hunderttausend euro,tage gemacht werden und am ende so hat,eskaliert haben dass et le monde,berichtet hat in kurzen worten der,politik talk erzählt 2022 wie wir mit,diesem produkt bei rtl gelandet sind und,wie wir mehrere hohe fünfstellige und am,ende sogar sechsstellige tagesumsätze,fahren konnten das hier ist ein auszug,aus unserer tracking software eines wir,haben das rechtlich etwas falsch laufen,lassen deswegen sieht man hier nur eine,million arbeit hier ist ganz klar,ersichtlich dass wir über 1 mio,innerhalb weniger tage in diesem sturm,gesetzt haben und in diesem video will,ich dir erklären warum trägt ob es für,uns aktuell die größte chance bevor,marketing darstellen jedoch definitiv,nicht so wie es aktuell von allen seiten,dargestellt wieder propagiert wird bevor,wir noch zum kern der präsentation,kommen eben zwei sätze zu mir einfach,damit du entscheiden kannst ob die,nächsten sekunden aufmerksamkeit,schenken möchtest oder halt nicht meine,beste was der schlimmste ich bin,gründete eine media gmbh sind darauf,spezialisiert im haus performance und,medien teams bei etablierten e commerce,unternehmen aufzubauen meine,firmengruppe hat unseren e commerce,portfolio 300 millionen euro umsatz 20,21 umsetzen können und dafür haben wir,über 40 millionen euro experten,verwaltet ich persönliche mitglied das,tuch komma klartext awards für zehn,millionen verifizierten umsatz über,click wandels und gehört damit zu den 17,besten markt an weltweit als sag ich mal,angeben zu fordern und einfach um den,kontext zu geben dass du selektieren,kannst ob man informationen hier,wertvolle sind oder nicht wir wären,letzten jahr mit über 250 kunden,zusammengearbeitet und ich habe dir,nichts zu verkaufen wirklich überhaupt,nichts in der sinne präsentation ist es,die marktsituation die jetzt gerade,herrscht zwingt die gesamten unternehmen,zu der maximalen kapital und die meisten,ecommerce unternehmen sind dabei maßlos,unter ihren möglichkeiten geblieben und,wenn das der fall ist könnte sich,insoweit wird uns gar nicht leisten dass,wir deren tipps aufbaut das heißt im,großen stile durch diese videos und,durch die emails sich schicke für mehr,umsatz zu sorgen erweitert also unserem,marktsegment um ein vielfaches und,darüber hinaus wollen wir aber,unternehmen arbeiten dass sieben bis,neun ständige umsätze im jahr machen und,diese unternehmen sind so marketing,blind für typische claims ist man,vertrauen aufbauen muss und deswegen,gebe ich hier einfach so viel value und,vertrauen weg machen kann durch echte,berichte aus echten at accounts mit,richtigen kunden dem er gearbeitet haben,einfach damit hier klar wird dass das,was wir machen sind zwar für die plätze,wer sollte sich diese position auf jeden,fall angucken nun erstens ecommerce,brands mit starken meter und google apps,die bereits heftig tobt werben aber oft,mehrfach fünfstellige expand bei,vertretbarem rauskommen wollen frischen,start ups die auf der suche sind nach,kapitaleffizientes wachstum oder dropp,hat die einfach verdammt viel geld,machen wollen warum ist jetzt die beste,chance sich mit tik tok personal zu,setzen nun erstens der algorithmus kommt,so richtig in seine blüte die,nutzerzahlen steigen stärker als es die,app wird heißer zahlen das ist eine,situation die wir uns bei keiner etwa,von der fall ist die ctm preise sind,noch verdammt niedrig bei drei bis vier,euro pro cd und das finde ich sogar am,geilsten die erste welle an goldgräber,ist vorbei weil sie gemerkt haben dass,es doch nicht so leicht ist wie geplant,und wenn du einen das stereotype,niederbiel ist über die wir gesprochen,haben soll dass du jetzt zu sehen vor q4,alles in richtung skalierung,aufzustellen um dann den vorsprung zu,haben wie man aufs knöpfchen drücken,muss letzteres claim wir loslegen es,gibt da draußen 100 verschiedene,meinungen,diese philosophie ich teile in diesem,video lediglich dass das für uns und,unsere kunden funktioniert hat wenn du,andere erfahrungen gemacht hast als das,was ich hier sage ist das vollkommen ok,und ich hoffe du kannst trotzdem einen,nutzen aus dem ziehen was ich hier mache,ich berichte hier nur von eigener,erfahrung ich habe keinen anspruch auf,irgendwas dass das der beste weg ist,oder irgendwas vorschreiben möchte ich,berichte nur von dem was wir bekommen,gemacht haben und hoffe du kannst du,eine map daraus ziehen also die,skalierung die wir auf tipptopp hier,gemacht haben auf über 100000 euro am,tag und zwei millionen euro und 70 tagen,verdammt viel prophet hat sich in 5,steps widergespiegelt und wir fangen,jetzt der null an mit dem technischen,setup worum es hier nicht gehen wird ich,werde keine technik teufel machen ich,werde denen nicht der stil wie man ein,pixel integriert ich habe hier in dem,dokument was du unterhalb des videos,siehst einmal einen link zu der,erstellung eines technischen setup,reingepackt ich habe da noch ei
After seeing the second section, I believe you have a general understanding of tiktok ads performance
Continue the next third section about tiktok ads performance
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
How To Create High Converting TikTok Ad Creatives (FREE COURSE)
tick tock ads are starting to become,really popular in the digital marketing,community and it only makes sense as to,why so many brands are literally,switching over from facebook ads,snapchat ads youtube ads and literally,going to tick-tock because there's so,many conversions happening on the,platform and with all of that attention,gives you lots of opportunities to be,able to get sales with tick tock and,that's exactly what we're going to be,covering but most brands and businesses,are missing this one key mistake that,they continuously make and i want to be,able to show you exactly what you can do,to be able to get high converting tick,tock ads,what's up y'all it's chase chapel here,your favorite digital marketer and we,literally cover content online and help,some of the biggest brands and creators,in the world that you know and follow be,able to generate successful results,using facebook ads and tick talk ads and,even google ads online,and we literally have hundreds of,students taking our online trainings and,programs where we have 600 plus six and,seven figure earners who have literally,taken our trainings and been able to,scale their actual brand or business,using these platforms and by the way if,you haven't already make sure to like,and subscribe because it truly does help,the algorithm so let's go ahead and get,into this video,all right so we're going to be covering,high converting tick tock ads and we've,literally spent 600 000,on tick tock through testing this far in,the last 90 days on the platform and,literally all of our insights in today's,video are recommendations we're making,purely based off of data none of our,personal opinion is in this video it's,100 backed by the actual science and,data that we see with the testing that,we're actually doing on tick-tock with,our platform and being able to,understand what makes the most sense for,our clients business and being able to,generate them results and through that,we're able to identify what tick-tock,ads are really converting best and be,able to give those insights to you so,that way you can be successful as well,you can quite literally see that the 600,000 that we've spent in this amount of,time has literally generated over 147,million impressions 2 million clicks and,we're literally getting cost per clicks,of 30 cents a click these days that is,far and few between on other platforms,so you can definitely see the,opportunities that you have on tick tock,alone so let's go ahead and go through,some of the ads that actually don't work,on tick tock and what we're seeing so,these are just some examples of tick,tock ads that don't work there's a,common misconception that people have,it's that they're running facebook ads,they're getting good results and then,they want to use the similar content,that they have there on tik-tok because,they think it's just copy and paste and,to be honest with you it's not like that,using images or gifs on your actual,tik-tok ads are not going to increase,your conversions if anything it's,actually going to decrease your,conversion rates and actually raise your,overall cost per cpm,and you know you don't want your actual,tick tocks to look like ads and a big,motto that ticktock has is make tick,tocks not ads and that's the main,premise here you don't want to be,creating content that looks like this,where you have these overlays or these,big call outs of the you know specific,offer and like red you know these red,circles here or having you know the,branding on the side of this those types,of ads just don't work on tick tock,people scroll right past those you want,the content to look native you want it,to feel like user generated content in,fact i'm actually going to be covering,ways you can get ugc later in this video,but specifically right here you want to,make sure to avoid you know templated,content even some of the biggest brands,in the world have fault prone to this,where they actually you know use the,branding and they use these basic videos,and while they get engagements they're,not really resulting in conversions so,if you're really looking to drive actual,sales and increase your actual,conversion rate and get more people to,actually convert from seeing your videos,and feel that they're actually a part of,the brand then you're going to want to,create tick-tock ads that are actually,native on the platform and have these,key conversion metrics driven behind,them and so these are just some examples,of tick-tock ads that do convert you,want to focus on actual vertical video,and fast cut you know jump cut videos,that are you know no longer than one to,three seconds per clip maybe,six seconds at the absolute most we're,actually clipping throughout the video,so that way you can keep people's,attention throughout the actual tick,tock tick tock is very fast-paced and,you want to keep that you know flow,going so people stay engaged and this,allows you to deliver way more,information about your product or,service in a much s
After seeing the third section, I believe you have a general understanding of tiktok ads performance
Continue the next fourth section about tiktok ads performance
3 Tips to Improve TikTok Ads Performance in 2022
3 Tips to Improve TikTok Ads Performance in 2022
okay so this turned out to,not be the most ideal setting to film a,video in but here i am it took me about,an hour to actually find this spot for,those of you that don't know me i'm zac,oldham i'm the founder of flax labs,we're an e-commerce scaling agency and,today i'm going to be covering three,tips for running successful tick tock ad,campaigns,at flax labs we spend millions of,dollars a year on social media ads and,over the last two years tick tock has,started to eat up more of that budget in,terms of percentage now facebook is,still our number one platform most of,the budget is still spent on facebook,and meta ads but as tick tock has grown,more of our clients budget has started,to become focused on the platform the,first key aspect of tick tock ads is,mastering good ad creative now this is,even more important than facebook and,instagram facebook and instagram are,typically engagement driven platforms,whereas tick tock is a content driven,platform so your ad creative makes up,99 cents out of your ad dollar when,you're advertising on tick tock the most,important,thing is to catch the attention of your,customer and that can only be achieved,through good creative with attention,spans shorter than ever you need an,excellent hook the first two to three to,four seconds of the video that stands,out amongst the sea of content on tick,tock with tik tok we found the best,results with more organic style videos,that means that your videos need to look,less like ads and more like,organic authentic user uploaded videos,you are more likely to get a scroll stop,or a user to stop and watch your video,if it looks more like the other videos,on their feed and less like an ad on one,of our meetings with tiktok last week,they revealed to us that if you have,text within the first seven seconds of,your video ad you'll see on average a 42,increase in conversions from your video,another interesting note from tiktok,that we received was videos between 21,and 34 seconds are getting the highest,returns on tick tock at the moment you,need high audio quality which means,there's no whispering or choppiness,within the video and like i said earlier,your video needs to look authentic to,the platform you don't need a high,quality video camera if an iphone or an,android camera will do just fine next up,if you want your ads to perform well you,need to be trend hoppy,tick tock is a platform that experiences,huge waves of popularity for different,trends by creating videos that use a,trending sound or action you gain access,to millions and millions of eyeballs,that might not have seen your videos,otherwise there are plenty of online,resources that will help you find,trending sounds for your videos try to,look for sounds that are on an uptrend,which means that they are increasing in,popularity as if you were one of the,first people to use a sound like that it,can generate tons and tons of profit for,your brand last but not least harnessing,the power of user-generated content on,tick tock is a surefire way to win on,tick tock's platform,when people are on tik tok they're there,to enjoy consuming content and they do,not want to be bombarded with ads that's,why using user generated content is so,so successful it helps your brand seem,authentic and it's incredibly easy to,acquire if you want to learn how to,acquire user generated content for 50 or,less i'll leave a link to my ugc,breakdown somewhere on this screen in,front of you there are tons of,influencers and creators that specialize,in making ugc content for brands in all,niches finding them is incredibly easy,and you can watch their previous videos,to see the style of videos that they,make,and if it matches your branding another,great part of using influencers and,creators is if you find people that you,really like working with,then these usually turn into long-term,partnerships and you can have people,creating video ads for you for next to,nothing on a recurring basis which is,awesome hopefully you've learned a few,things that will improve the quality of,your tik tok ads subscribe to me to,become a digital marketing superstar,thanks for your time and good luck with,your ads
After seeing the fourth section, I believe you have a general understanding of tiktok ads performance
Continue the next fifth section about tiktok ads performance
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
Tutorial | How to Set A Bid For Better TikTok Ad Performance | TikTok Ads Manager 101
how do you optimize your campaign,performance,how do you drive more engagement with,your ads to answer these questions,let's talk about the importance of,bidding,hi everyone welcome to the tick tock ads,manager 101 series,i'm peter and i'm here to help you,through your tick tock,advertising journey our mission is to,give you all the information you need to,successfully launch,your campaigns on tock let's get started,today we will talk about bidding explore,why bidding matters,and examine some of the bidding methods,we use at tiktok,in a later video we will also talk about,the different bidding strategies you can,use,to further optimize your campaigns,whenever you create a campaign with tick,tock ads manager,you will select an optimization goal,essentially an action you want people to,take when they see your ad,do you want them to click your ad do you,want them to,buy something on your site do you want,them just to watch your ad,on tick tock ads manager your bid,represents what you,are willing to pay to achieve this,action or optimization goal,setting the right bid will have a huge,impact on campaign performance,and whether you achieve your business,goals,by selecting a bid type you are telling,tick-tock how you want tick-tock to,achieve your,optimization objective as you plan your,next campaign,think about bidding as a tool that you,can use,to set the pace of how tick-tock should,go about reaching your goal,on tick-tock ads manager we have three,main advertising objectives,namely awareness consideration,conversion,think of a clothing store named jacket,essentials in a busy market,close to an expressway as more and more,people,drive by the expressway they cross a few,billboards on their way,as the business owner of jacket,essentials you want to make sure that,jacket essentials,gets shown on at least one of the,billboards on the expressway,people are now able to see your ad on,the billboard as they drive by,this is solving for awareness as an,objective,as maximum people are allowed to see,your ad,let's assume out of the 100 people that,drive by your billboard,10 end up at your store to check out the,collection at jacket essentials,this is solving for consideration as an,objective,as these customers could potentially,make purchases,at your store out of these 10 customers,that landed in your store,three end up buying jackets from your,store,you've successfully solved for,conversion as an objective by making,sure that customers go ahead,and purchase your products bidding is,therefore,a way that helps put your business out,to potential customers,at every stage of the customer journey,advertising on tick tock ads manager,works in a similar,way let's say you want your ad for,jacket essentials to be shown to,maximum users on tick tock we will,select,reach as an objective under awareness,this will ensure that the system shows,your ad,to maximum users interested in seeing,your ad,since there will be other advertisers,bidding for the same ad placement,like in the case of the expressway,billboards you want to make sure that,your bid is competitive to be able to,win the auction,under a reach campaign the bidding,method used is,cost per milli or cpm this is the cost,in dollars you are willing to incur,for every 1 000 impressions of your ad,let's say you want to maximize users to,visit the website of your store,jacket essentials we will select traffic,as an objective,under consideration other options under,consideration,also include app installs and video,views,but since we want to boost traffic to,your website,we'll go ahead with traffic as an,objective,this will ensure that the system shows,your ad to maximum users who are likely,to click on your ad,under a traffic campaign the bidding,method used is cost per click,or cpc this is the cost in dollars you,are willing to incur,for every click you get on your ad that,can redirect the user to your website,let's say you want maximum users to not,only,visit your website for jacket essentials,but,also make a purchase from the catalog on,your website,we will select conversions as an,objective under conversion,this will ensure that the system shows,your ad to maximum users,who are likely to click on your ad visit,your website,and make a purchase under a conversion,campaign,the bidding method used is optimization,cost per milli,or ocpm this is the cost in dollars you,are willing to incur,for every conversion you get on your,website,you can also visit www ads,to know more about the various bidding,methods on tick-tock ads manager,we now know how to effectively use the,different bidding methods under each,advertising objective,and with that we have reached the end of,this episode,we're building this series to help you,better understand the platform,and make your campaigns more successful,that's it for today guys,happy tick-tocking i'll see you next,time,you
After seeing the fifth section, I believe you have a general understanding of tiktok ads performance
Continue the next sixth section about tiktok ads performance
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)
in the last 90 days i've spent over 600,000,on tick tock ads with our clients and,every day we're migrating more and more,budget over from facebook to tick tock,and in today's video i'm going to be,covering the top five ways you can learn,from the lessons that i have after,spending six hundred thousand dollars on,tick tock ads,hello everyone my name is chase chapel,your favorite digital marketer here,let's get into this video so these are,the lessons from spending 600 000,dollars in tick tock ads and i would,have been far better off if i had,already learned these lessons in advance,or had somebody to really guide me,through the process of understanding,what it is that make tick tock ads,convert how to structure the audiences,and all of the learnings that we've had,from other platforms to be able to be,successful on tick tock ads and that's,exactly what i'm going to be doing today,is i'm going to be walking you through,the top five things that are going to,allow you to be successful with tick,tock ads from the things that we've done,after spending 600 000 on tick tock ads,so let's go ahead and jump into the,first thing and start covering some of,the things you can do to actually,increase your overall conversions and as,you can see here we spent a little over,six hundred thousand dollars on testing,this far just in the last 90 days that's,about 148 million impressions from that,amount of spending about 2 million,clicks overall and so let's go ahead and,go over the tick tock adds creative best,practices so number one is videos with a,duration of 21 seconds to 34 seconds,have a 280 percent lift and conversion,yes you heard that right 21 seconds to,34 seconds if you literally just have,tick tock ads that are at least 21 to 34,seconds long,you automatically have a competitive,advantage over other tick tock,advertisers and the reason for this lift,and conversions is because that's enough,time for you to deliver information in a,concise way to the actual consumer that,might be purchasing your product or the,business that might actually be you know,choosing to work with your service and,you want to time it between 21 to 34,seconds you don't want it to be overly,long you don't want it to be overly,short,so definitely try to be within this,range because you are going to see much,better conversions by doing so and this,is data that ticktalk actually has from,you know hundreds of thousands of,advertisers that are actually already on,the platform and we're seeing this with,our results too videos that are between,21 to 34 seconds do actually convert,better,and we also see that the 9 16 aspect,ratio does help with lifting conversions,that is vertical video y'all you'll want,to make sure you have vertical video you,don't want to try to apply square video,and have these black spaces in between,the actual video you want to make sure,that these videos are actually vertical,tick tock is a vertical placement so you,want to make sure your content actually,fits for tick tock so make sure you have,a 9x16 aspect ratio in your actual,videos that is simply filming on your,phone that's the best way to do it to,actually keep the vertical video in,check and that resolution is actually,going to be higher and that actually,leads us to the next point if your video,is actually above 720p you're going to,see a 312 lifting conversion so if you,just apply these three things you're,going to see you know 280 lift and 91,left and even up to a 312 percent lift,in conversions by having hd video if you,upload a very low quality video the back,door is this you're likely going to get,much less conversions than other,accounts would and if you have ads that,are actually converting now with a low,quality video well if you just upgrade,the quality you could be seeing much,better conversions at the exact same,cost the next thing is number two and,that's tick tock user generated content,this is very big because you have,branded ads and you have spark ads,branded ads are essentially what you see,here this is an ad by go clove and you,know their shoe brand and they have,these actual you know branded outline,where it has the colors of their blue,they're green and the actual ad and it's,very branded and when you come across it,looks very much so like an ad these,types of ads do work to some degree and,you know do have good conversion rates,depending on you know how they're,actually flexing their brand and,actually driving you know consideration,and actually having people make the,conversion based off of what's actually,in the actual ad and you can see has 57,likes you know people are commenting,that they are interested in the product,which is a good thing but overall we're,seeing much better results with tiktok,spark ads and ugc content where we're,actually using user generated content in,the ads and that is a form of raw video,and user generated content is,essentially content that is created by,people or users instead of brands or,businesses now you can have pe
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5 Tips To Boost Your TikTok Ads Performance In 2022
5 Tips To Boost Your TikTok Ads Performance In 2022
so tick tock ads are inevitably where,the action is at this year though the,platform is still relatively new so my,guess is that most people that will come,across this video are either new to the,platform or just getting started with it,after running take talk ads for the past,couple of months for our clients myself,posting a lot of organic content on,there and following people within the,marketing community that are experts,within the field let me give you some,insider information about running tick,tock ads in this week's video i'll be,sharing with you five tips to boost your,tick tock ads performance in 2022 my,name is justin and i'm the founder of,voizo media an e-commerce marketing,agency specializing in elevating,thriving brands by simplifying,e-commerce growth before we get started,make sure to leave a like subscribe as,well as turn on post notifications to be,one of the first to know about these,cutting edge e-commerce marketing tips,post on the channel every week,the first thing i want to share with you,is that you want to use you want to,capitalize on spark ads why is that well,if you're using regular ads as opposed,to using spark ads people only have one,ad to decide you know one piece of,content they decided they want to buy,from you so if you're using just a,regular ad if people try and click on,the profile picture on the name it leads,up to the call to action button it leads,to the website it leads to whatever link,is in the call to action for that ad,instead of as opposed to you know,advertising on facebook or instagram,where it would lead to a profile so this,is what ends up happening with a regular,ad but a spark ads if people click on,the profile they can see a bunch of your,content just like they would usually do,on instagram or facebook they could see,you know a lot of your organic content,other videos so if you're a brand that's,already making tick tock content,organically then that's cool because if,you run a spark ads people will be able,to click on that ad and see all of your,other content that may not be ads but it,would still be there and act as social,proof and end up you know reinforcing,the decision of this potential buyer to,purchase something from you that second,tip i want to share with you is you want,to use as much ugc as possible when i,say that i pretty much mean you want to,use 100 ugc so we've tested we've seen,also people trying to use strictly,products so more of a video about the,products but i mean it works it works up,to some extent but by far ugc works so,much better because it looks so native,to the platform i mean most when you,think about most of the content you see,on tick tock is some form of ugc you,know people are interacting with,products or with their environment and,that's like somebody that just films,content you know and you you can feel,how organic that is so if you use the,same type of style,with an ad it'll work amazing it blends,in with the feed it doesn't scream at,and please stay away from using pictures,i mean we've seen you know the,performance of pictures it's not that,great at all on tick tock i mean you can,use images when it comes to your ads but,again it'll just scream at it because,people are not used to seeing an image,on the feed they'll see videos so make,sure that you're using ugc videos a lot,with your brand here's a little tip that,i'm about to throw right there if you,don't know how to create enough ugc for,your ads or if you think like man this,is going to be very time consuming,we've heard of brands what they do is,they partner up with young creators so,i've shared a video actually in the past,few weeks you know about the equator,marketplace and it's very easy on tick,tock to find other creators that could,potentially be good ugc creators for,your brand so when it comes to that i've,heard people partnering with young you,know 17 18 19 20 year olds obviously if,that fits within your demographic do it,if it doesn't fit within your,demographic then don't stay away from,that but i'm saying that because you,know these guys will be happy with a,small retainer to pay them a month or,even to pay them in terms of products so,you pay them essentially a very fair,price to them or in in again in products,so either or depending on the size but,most of the time i recommend staying,sticking with the very small retainers,so you pay them with a small retainer,they produce a lot of content from you,and,you know where does that lead you where,does that leave you in this situation it,allows you to run ads constantly and,have always have new creatives to test,with your abs now the third thing that i,want to share in today's video is the,creative fatigue part of things so,obviously as tick tock is mainly,creative focus uh the creative fatigue,sort of happens much faster than other,platforms that you can't really play as,much with the copy with you know how's,everything laid out but a very neat,trick for you to sort of trick the,algorithm in thinking y
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