hey bro,what's going on,the Jeff gerstman show is live,and here we are,it's January,you made it,and uh it's all downhill for me and I,don't know what's going on hey uh hi,we're still in this weird lull where uh,you know people some people probably,went back to work yesterday but,not a lot happening starting to get some,pre-ces,information,around but uh not not really yeah I,don't know we're still in this this kind,of quiet period it's nice uh because you,know I didn't really take a break per se,um because I didn't want to I'm like you,know hey I'm Gonna Keep streaming and,keep doing my thing I I like,doing it uh,but yeah you know yesterday it was,pretty quiet uh you know had a had a,pretty quiet New Year around these parts,um you know the kids go to bed early so,there's no like,yeah I don't know and and and we all,wake up super early so right now,well I've been up since four in the,morning,which is actually not that abnormal for,me these days,um you know sometimes sometimes the boy,goes back to sleep sometimes he doesn't,so sometimes I get a little bit of sleep,after 4am sometimes I don't,um,yeah so the idea of like hey let's stay,up until midnight and and whatever,whatever,I saw the ball drop in New York at nine,o'clock our time and um,and that was enough that was I was good,I was good I stayed up for another hour,to watch it hit midnight in New Orleans,and uh and so on and so forth but um,you know,I found myself going like who it's it's,just literally just another day,this whole new year thing is a scam,but uh yeah I don't know I think a part,of that is you,get to a certain well I think I think it,is the parenting honestly I was gonna,say you get to a certain age but you,know I think it is just yeah these these,kids wake up when they wake up and,they're not gonna be like oh you stayed,up till midnight so you could watch TV,okay we'll sleep in and be good like no,no none of that so,um,crates yeah uh yes they didn't yes this,is this is true,uh Rec roulette says they didn't even,let Anderson Cooper get drunk this year,and I feel like I I witnessed his,protest I don't know if you caught this,I don't know if you were watching I I,don't know if you're watching the CNN's,awesome New Year's coverage,um,but like,so they had Brian Cox the actor of chain,reaction Fame you may know you may know,him from such hit films as what uh chain,reaction and uh Glimmer Man,um I love chain reaction,a fine it is one of my favorite Keanu,Reeves films,and uh you know more relevant than ever,honestly uh we I we love we love Brian,Cox here at the program,um,and so he's there as like they're doing,the count he's like they're maybe not,not long after midnight but he's like,that's their guest so like they got,Brian Cox out there in New York to be,like yeah I'm Brian Cox what the, you want some come at me,um,and uh,and he said like at one point,Brian goes hey uh yeah so,um,you know I told my wife I'd mention it,you know that the the things happening,in Iran are terrible you know and you,know people are being hung and and you,know like a serious moment like hey you,know the world is and it was like oh,yeah man okay cool,but Anderson Cooper,gets this information and instead of,going like yes you're right it is, terrible,well it is absolutely awful what's,happening,he then proceeds to be like and then,when they hang people they do this and,like proceeds to like go into like you,know it's like 1205 he's like hey happy,New Year like and when they hang people,they really they let them they do this,and so they don't die immediately so,it's like a really extra painful type of,hanging there's like what the am I,watching,what the am I watching,it's like and I don't mean to detract,from like yes that's a real issue,obviously that's the real thing that's,happening I'm not like yeah yes,definitely but it was just like such an,insane pivot to be like hey happy New,Year all right listen,I'm Anderson Cooper I know how people,get hung,uh it was it was ,and and so like I watched that and,thought like yeah they should let him,drink that was that was I came away from,it going like yeah they should,absolutely,um they should absolutely let these guys,drink on the air again because that's,wow,um it was really it was it was really,it's some amazing little bit of tape,there,um,and uh yeah so I I don't know you know,the whole the whole new year thing,is uh,I don't know I like it but you know it's,it's it's entered into the pantheon the,same way I used to really like the,Fourth of July and now I'm kind of like,a little soft on it um,it is literally because you know like we,got kids and I don't want fireworks to,wake them up and like it's hard enough,to get them to go to sleep and and you,know and my wife is a very light sleeper,as well and and so,you know now I've come to be like ah, fireworks God damn it,I suppose that's a Penance of sorts for,the number of years uh on those holidays,that I was like let's go it's and,someone says you realize it's 2 30 in,the morn
Let's move on to the first section of tiktok ads selve serfe
How to Create ads on Tiktok self serve ad PLatform Dashboard - The First Look #imaprotiktokads
How to Create ads on Tiktok self serve ad PLatform Dashboard - The First Look #imaprotiktokads
okay so this is the first view of full,tik-tok ads self-serving platform so I,will just give you a quick overview how,to create ads on it I wouldn't be,actually creating an art but I'll just,show exactly what has to be done it's,just a brief you know walkthrough so,basically they have advertising,objective it's quite simple,traffic conversions and app installs for,conversions you have to have you know,pixels installed they have their own,visuals have come up with then there is,like okay we will take traffic and then,you can type in say you would be moving,to the actual journey which is quite,similar to Facebook but Facebook is,comprehensive square this square similar,so you'll take some say Telstar to grow,an automatic placement then you have the,option of taking the placement selecting,placements also so so you can exactly,select the placement I think the best,would be deep talk if you want to get,major exposure then promotion type could,be a website and it could be of app so,when you when you put the app when you,put the URL you get download now what an,ordered you can you can either put the,URL or you can put the app ID there is,advanced settings for the conversion so,you can link their platform is not,telling them that they have to work a,lot because just small mouse movements,are creating an issue and I think it is,more of Vida okay,so again you would be facing issues I,remember when I started using Twitter ad,platform initially I faced a lot of,issues in it and the same is with this,so it's if it would learn gradually and,eventually it will also grow audience I,think we have to so it was taking you,out of the platform which is quite,cheesy I would say it should create the,audience inside the platform I'm doing,it right away I have not created a tire,okay so they have the option of customer,file and so maybe you can upload the,customer file to match customers with,your platform maybe you would be having,emails or phone numbers which they will,match and they will create the audience,it will list of people who saw clicked,or engage with your content,I don't know how will you do that at,present so there could be a list which,you can download from your account I'm,not pretty sure about it okay this could,be done through the top pixel great list,of people who should be website so this,would be the custom audience which we,can create and it is pretty,straightforward so they have given me,the easel ID which I have installed that,I would be doing later which is in the,library,but the worst part was that it took me,outside the platform anyways,I wouldn't be doing anything because,it's optional excluded is optional,demographics all targets a,so they don't have they have not given,any search option they have the,countries listed as of now portable,targeting areas are you can target as,per the country before you cannot choose,the areas maybe let me see inside India,okay inside India they have the,segmentation has per state and maybe,state also let's dig deeper let's go,inside go okay so they have areas they,have some cities also so you can,actually target the ads as per cities so,let us select till okay it is a little,chat when you would find some pitches on,the platform gender let's take female,for for the case selection is too narrow,if Nora mataró so what I do is I will,keep it India for now I just want to see,how much audience they are so so there,this estimate of the size of the,audience that is eligible to see your,art is based on your targeting and,placement setup of how many people were,shown art again you is they are not,giving any numbers as of now but,eventually I am pretty sure that let me,go to the age yeah they are giving basic,metrics but no numbers we won't be,getting an estimate what kind of,audience you're dealing with anyways so,there is one device option also they,have given you the option of Android and,iOS you can select which is good,connection type is okay so anyways Wi-Fi,m4g whatever I will go with it I'm just,you know browsing let me put the t-shirt,this part is also interesting the whole,world is not coming in this particular,box,mm at least I'll put 5,000 okay let me,see if me it gives some numbers I was,expecting some change if any Ness run,continuously all day we have done enough,bits yet me willing even to take a KR,optimization,I'll keep hundred as Oh God nothing's,changing we'll go to next ready to load,so I think it's it's just showing you,that it would be showing the ad on all,the networks in everywhere so while you,are checking out the placements you can,even actually selected talk it will,eventually you know take the exception,and remove all of the placements you,must be a just you know making a test,campaign to understand it's uploading,its optimizing the good thing is that,their platform is quite simple you don't,have to bug a lot or play a lot it's,simpler than Twitter and then we grow,when optimized I think that this,platform really grow more smart so as,part is you can se
After seeing the first section, I believe you have a general understanding of tiktok ads selve serfe
Continue the next second section about tiktok ads selve serfe
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the second section, I believe you have a general understanding of tiktok ads selve serfe
Continue the next third section about tiktok ads selve serfe
TikTok talks about its self-serve and performance ad tools
TikTok talks about its self-serve and performance ad tools
thank you,welcome to Market texture where you can,get smart fast with in-depth interviews,of leading technology vendors I'm Jeremy,Kagan and I'm here with Ray Chao who is,the head of global monetization product,and operations at Tick Tock and he's,going to tell us a little bit about,their new suite of products for The,Advertiser that they just announced last,month how you doing today Ray,nice to meet you again Jeremy,so you've got this obviously a billion,users got a big reach in the US as well,um where are your advertisers coming,from right now who are they trying to,reach and who do you see as your sort of,big competitors right now,I think we uh actually expanded pretty,well into different verticals right so,you can think about like,um very brand Focus the verticals like,cpg entertainment,Financial Services in terms of you know,promoting their service and also food,and beverage these are the traditional,verticals that we're leaning in a lot,when we're actually starting the,business here in the US and also across,Global but slowly slowly as our platform,gets more mature we of course pivoting,to a more self-served model to acquire,more performance driven clients for,example e-commerce is a very big sector,for us and also of course retailers in,general right so we're talking about,big box sectors or we're talking about,e-commerce platforms so these are all,our customers on the platforms we're,increasingly to see that not only those,I would say large customers they find,the routes on the platform we're also,seeing a lot of those I would say,smaller and medium-sized business,starting to engage with a more,meaningful way because they realize that,it's how they can actually expanding,their user base and also really present,themselves to the world because of our,unique I would say technology on the,content graph right so it is actually,pretty fascinating to see that you know,we're able to not only actually service,those traditional Brands but also,service those I would say SMB customer,to really engage with on the,performance-based business,well let's uh let's dive into each of,those in turn because right now you,mentioned um some self-service and some,options there can we sort of go through,what kind of advertising products do you,have and what was sort of the the,updates you announced last month at Tick,Tock world,yeah I think I want to touch base maybe,starting from the performance part I,think people all know us pretty well on,The Branding side of things because this,is uh our I would say one of the,well-known uh Aussie parts of the,business the other part of business of,course is the performance by performance,uh we can look into these by two,divisions one is on the app side of the,business right how can we actually drive,um I would say a developer success on,the platform,and the other pieces will be based on,webs it's very very much towards our us,business model in terms of everything is,a website right so how can we drive,traffic conversions uh and beneficial of,the ecosystem for our all those kind of,e-commerce focused clients in this case,so starting from the upside we recently,launched the product called smart,performance campaign it is actually my,performance campaign and this is an ad,unit it is a I would say a campaign type,so that it is actually leveraging our,inkfeed video out of units but uh the,technology behind it is pretty much,fully automation because we know that it,is harder and harder for,I would say a lot of the business owners,and also marketers to keep up with the,newest technology right it takes a lot,of time and a lot of efforts to learn,what are the new things going to be out,there and help you to travel drop your,performance but to be honest I think if,I'm the business owner I do see there's,a it's a huge burden,because my goal is to grow my business,not becoming a digital advertising,expert,right so by launching this product,especially for our app developers,they're able to focusing on launching,new gaming new apps to benefiting their,users without worrying too much about,how do they actually get into the right,users at scale so the smart performance,campaign is definitely trying to serve,that purpose by taking all those kind of,a manual optimization away but giving,them a more I would say easy access to,actually managing and also operating,their business on tick tock well let's,unpack that a little bit so if I'm,running a smart performance campaign,first off I know that generally speaking,Tick Tock has said in the past don't,create ads create tick tocks and that's,when you're trying to perform more of on,a Content basis but this is an ad,campaign so what does the creative look,like how long is it what do we have to,do to create a creative unit in this,kind of campaign,yeah Jeremy that's a very good question,so we I think again Tick Tock is a very,content based platform so creative means,a lot to us it means a lot to our,advertisers so I think for this SPC it,is actually trying to t
After seeing the third section, I believe you have a general understanding of tiktok ads selve serfe
Continue the next fourth section about tiktok ads selve serfe
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
This 2023 TikTok Ads Strategy Breaks All the Rules - But Works 10x BETTER
in this video you'll see for yourself,how to get your Tick Tock ad results to,go from this to more like this by,following a simple to execute five part,formula and breaking one common rule,that most gurus out there are spreading,that actually holds most Tick Tock ads,back there's this misconception out,there but it's total garbage this is,Matt Johnston and he knows what works,with Tick Tock ads he's produced and,overseen over 2 000 video ads that have,generated well over 10 billion video,views and millions of dollars in sales,according to Matt and his data he's,cracked The Tick Tock ad code with this,exact strategy and that's not fluff he,literally 10x disc click-through rates,going from one half a percent all the,way up to five percent and an overall,five times return on ad spend as a,direct result of the strategy and in,under 15 minutes you'll have all the,pieces in place to be able to replicate,his results for yourself so Matt why get,in on Tick Tock ads right now why not,stick with Facebook ads or Instagram or,YouTube Facebook ads definitely still,work but they're getting tougher and,they're really expensive the data is,obviously awful because of iOS 14 and,then the aftermath but also people are,just sort of vacating the platform,Google ads have always been expensive,and YouTube ads are getting quite,expensive so it's cheaper and more,effective when you get in on it earlier,right because Tick Tock will eventually,be there as well but that makes this,moment and probably for the next 18,months or so the moment to get there and,it's sort of like a land grab at this,time but it's a profitable landcraft and,because I know some of you are thinking,it no Tick Tock is not just a way to,advertise to teenagers and people who,still know who the musical guest on SNL,is ladies and gentlemen Megan the,stallion,what the point is tick tocks users are,aging up it might have been true if,people were like it's just the kids but,that's crap now everybody is on it I,just got off a sales call that I booked,through Tick Tock ads and this guy was,50 years old and ready to rock and roll,most of the people that I have closed,from Tick Tock have been over the age of,40. and that's not just Matt's,experience the data backs him up here so,53 percent of tick tock's users are over,30 and that's just going to continue,maturing over time so how can we get,results like you get from ads on Tick,Tock like what's your secret I think,that there's this misconception out,there that the best ad creative should,be native to the platform you know,that's some sort of like general rule,but it's total garbage in fact it needs,to be the opposite if you want to make a,YouTube ad that has the best chance of,converting you probably should shoot it,like a selfie video because the rest of,the content is extremely well shot with,great depth of field and amazing cameras,because that's what everybody's doing on,YouTube so you get the opportunity to,pattern out which is the most important,thing you're going to hear that term a,lot in the rest of this video so let's,just Define it real quick so pattern,interrupts are a scientific concept that,come from neuro-linguistic programming,and it just involves switching up a,repetitive pattern to basically snap,someone out of the days they're in since,most people consume social media,completely zoned out you need to shake,them awake so to speak because it,doesn't matter what you say in your ad,if you don't pattern interrupt nobody,will ever see it so on Tick Tock,everybody came in that was trying out,Tick-Tock ads at the beginning and we're,still at the beginning saying that you,got to make tick tocks you know the best,thing is native so selfie type videos,that look like,ugc for lack of a better term and that's,how you did Tick Tock ads but man that,does not work I mean it may work for,some but in my testing when I was first,trying that regular tick tocks that,simply had Direct response bent edited,in tick tocks shot like tick tocks I was,getting you know like 0.5.6,click-through rates and I could not,break through as soon as I started using,this scripting methodology and some of,the production stuff around it I'm,looking at five percent click-through,rates and I feel so confident in it like,I feel like I've totally corrected at,this point so how do you recommend,shooting these ads if if not like,standard organic tick tocks high,production values not like you'll spend,a bunch of money I'm saying use a good,camera and have like the YouTube,aesthetic you got to think like YouTuber,like get a nice camera or figure out how,to shoot with cinematic mode you know,and like make it look good do stuff like,depth of field lighting and stuff like,that so it's clearly like like a normal,Tick Tock it sticks out in the feed now,to be clear here Matt isn't saying make,it look like an ad either making,something that looks like this or this,is probably the worst thing you could do,so he's only saying that you need to,bump up the qualit
After seeing the fourth section, I believe you have a general understanding of tiktok ads selve serfe
Continue the next fifth section about tiktok ads selve serfe
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business)
what's up guys jordan here today we're going to
be going through tiktok ads step by step the a to ,z everything you need to know to launch your first
ad on the platform today now we're currently using ,tick tock in our marketing agency the affluent
agency and we're generating a ridiculous amount ,of new revenue for our clients at the moment using
the platform i cannot wait to bring this to you ,guys today it's been a long time coming i've got
a presentation ready for you we're going to jump ,onto it in a second but before we do i want
to announce a quick competition on this video ,now for every one in 100 people that comment down
below with their goals for running tik tok ads ,right now i'm going to give you the chance to
win a completely free strategy call with me for ,an hour where we'll run through anything you want
to run through we break down your strategy how you ,can increase your revenue how you can increase
your roads on whatever platform you're using ,we're gonna jump on that call we're gonna make
that happen for you so enter that competition ,let's get started with this no bs implementable
training but do me a favor stop what you're doing ,right now whatever it is shut down your tabs take
some notes and pay attention and take action on ,what you learned today let's get started okay
so tick-tock ads training first of all let's ,start off with some data we need to understand
the opportunity here now tik tok was the most ,downloaded app in 2020 with 850 million downloads
okay tiktok has 1.1 billion active users worldwide ,with 90 of users using the app multiple times per
day so we can get ourselves in front of our ideal ,customer multiple times a day on average now as
of january 2021 tick tock raked in 128 million in ,user spending marking an increase of 380 from its
january 2020 revenue so it's growing year on year ,almost 4x in user revenue now take top ranks
as the second biggest app in consumer spend ,above youtube disney plus and netflix this
is probably the uh the biggest stat on this ,screen ranking above youtube and netflix in
consumer spend is absolutely ridiculous so ,it's a monumental opportunity for people and
businesses to sell their products on the platform ,how many times have you spoken to someone they've
said ah i found that product on tick tock it's ,happening a lot these days so let's jump on to how
you can actually make the most of that so this is ,the tick tock ad structure so at the top we have
tick tocks ad manager then we have ad campaigns ,we have ad groups we have ad creative and then
landing pages to break these down one by one tick ,doc ads manager is where you manage your ticktock
advertising account similar to the facebook ,ad manager now a ad campaign is the foundation
of your ad so we're setting up our advertising ,objectives and formats we then have ad group which
is target audiences ad placements budget and the ,bidding then we have the ad creative which is
the text and the video that will appear on our ,apps what we're physically seeing then finally our
landing page and this is the destination url that ,we are driving our potential customers too this
is the place where they will actually buy our ,products or service so when you actually have your
tick tock ad account up and running this is kind ,of what the format will look like we have our ad
manager at the top we have campaigns beneath that ,then inside an ad campaign we would have multiple
ad groups so we'll be testing out multiple ,audiences and inside those audiences we may even
be testing out multiple different ad creatives ,as well so what are the actual creative the the
creative formats that we can use on tick tock well ,we have top view on the left hand side here which
is like a full-size video which shows up when we ,launch the app we don't have brand tank takeover
now these are the most expensive tic toc ads and ,very large brands use these and again these come
up right at the start of launching the app and it ,takes over the entire screen then have in feed ads
this is what we're going to be going through today ,and what most businesses are actually using
to generate the most revenue from tick tock ,we have branded hashtag challenges so if we
want to launch a challenge on the platform and ,then finally branded event so we want to have our
own branded stickers on uh on tick tock itself so ,people can use them when they're creating their
own content but as i said in feed ads it's the ,ad format we use for our tiktok ad clients
at the affluent agency and we're literally ,generating hundreds of thousands in new revenue
from infeed ads alone so that's what i'm going to ,show you today so without further ado let's jump
straight on to the tick tock advertising platform ,okay so the first thing we're going to do is
go over to ticktock.com forward slash business ,i'm just going to zoom in here so you can see
every
After seeing the fifth section, I believe you have a general understanding of tiktok ads selve serfe
Continue the next sixth section about tiktok ads selve serfe
Exclusive Look At Tik Tok's Ad Platform 👀
Exclusive Look At Tik Tok's Ad Platform 👀
Alice average classy bougie wretch my,channel hi guys hope you guys are doing,okay I know that it's been a interesting,a couple of months perfect that's all I,can say,so hope you guys are doing well if you,guys are still sheltering in place if,you can and hope you guys are doing okay,so guys this video very excited video,why because I get to talk about one of,my favorite platforms right now social,media platforms right now to talk I,think tik-tok is so great for organic,content but of course I'm a performance,marketer and of course all of you guys,are here to learn about ads and social,media eyes and pay social ad so I'm,going to be talking about the tick tock,ad platform I was very fortunate for,make some changes in your email and they,invited me to be one of the first people,to test their new automated ad platform,I'm ticked off ads have been available,for a while now but I think it was more,first it was it was just more managed,right and so the bigger brands I had,access and then they open it up to a,select few brands and then now they've,invited even more of us to try it out so,guys I test today and one day I'm gonna,take you guys behind the hood so you can,see what it is like to launch a tick,tock ad I'm gonna take some time to talk,about tick tock in general as a,marketing platform I think that beats,this data is very important whether,you're looking at doing sort of organic,tick top just having a tick tock account,for your business or you're looking at,working with influencers who are on tick,tock so sick talk is young it's not just,running a running gay,Go Go it's not just for C's it's not you,know,yes but it's not just for teens I think,a lot of people think that tick tock is,a platform for what is actually 74% of,us tick tock users are 25 or older and,that is prime marketing a swing at 25,you have a job and you have income so,that's really great and speaking about,income 51% of tick tock users make over,75k a year and that is what we call a,high earning household so tick tock,users definitely have them money money,money so they are definitely a group,that you want to Sassari get and by the,way I'm getting this I'll share the link,to where I got this data from so you,guys can check it out for your self the,tick tock app is actually very very,popular it has been downloaded about 2,billion times world wide and in the past,six months and this is as of March so,six months before March the tick tock,I've seen a 74 percent increase in,downloads worldwide so it's definitely,becoming very very popular ninety,percent of users use the app daily,compared to 63 percent of Instagram so,it's addictive you are coming back so,that's good for retargeting ranking get,your users you know that they'll come,back if you if you are invest in that,platform that they will come back to,check out your content so that is like,some really good data on tik-tok that I,think that tick tock is worth definitely,testing and your girl will be tested for,you in case you were lucky enough to,different if I or you don't feel like,your brand is ready so we're gonna see,what it's like to be on tick tock by the,way make sure that you follow me a doc,at Louisa Karoshi,I kinda you know I have a little fun,there that's just my phone page and then,also make sure that you are liking,subscribing to this channel so let's,get ready gauge running gay so this is,the homepage it's at ad tech comm it's,really available to anyone so you can,use this to sort of learn about tip-top,ads and to talk to the platform in,general tells you about the audiences,that you can reach in different markets,you can reach over 20-plus markets,worldwide including North America and,learn about which ad formats engage,audiences the most they have a portfolio,of apps not just to talk to and you can,advertise in some of those apps while,some are international and this is the,list of the app so you can learn about,which ones that you want to advertise in,in addition to tick tock here is where,you can read and get some inspiration,read some case study see what other,brands have done either in the US or in,other markets to engage audiences on,tick tock and be successful and they,have a blog as well so you can learn new,tips and tricks and learn about new,campaigns this is a really cool,mercedes-benz one that I definitely want,to read this week and additional,resources as well there's a tick tock,crater marketplace where you can,actually collaborate with ticked-off,creators and find a leader that can help,promote your brand so that's really cool,I have X 4 access to that so once I get,access to it I will let you guys know ok,so let's take a look I'm so happy that B,takes up team gave me access to be ad,platform it's really new,I went in a little bit but I'm didn't do,much so we're gonna reveal it together,and I'm gonna give you my sort of early,first impression so first impressions in,general just looking at the dashboard,it's very clean going white I'm a little,bit traditional,
After seeing the sixth section, I believe you have a general understanding of tiktok ads selve serfe
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I Tried Dropshipping With Paid TikTok Ads
I Tried Dropshipping With Paid TikTok Ads
I tried Drop Shipping with paid Tick,Tock ads and here are the results two,weeks ago I tried Drop Shipping with,only fifty dollars and well so today,we're gonna test our website the multi,bottle and see if paid ads are gonna be,better or if we should just move on to a,new product so let's get right into it,day one so let's start by creating some,ads now I don't have the product myself,so these ads are just made from content,I found online normally you should get,ugc content which stands for user,generated content since it performs a,lot better but we don't really have time,to ship the product to an influencer so,let's just hope for the best then let's,upload them to tick tock now we're gonna,set up the campaign as a CBL then we're,gonna do fifty dollars a day which is,the minimum select your pixel and choose,complete payment then remove these two,and select 18 to 55 plus since we don't,want some 13 year old to steal their,mom's credit card then we're gonna,select 7 to 24. now because I connected,my Tick Tock account to the ads manager,we can choose our ads here,and let's launch so the day we launched,the ads only spent three dollars and 64,cents for some reason if we go to the,Shopify dashboard we have 61 store,sessions one add to cart and no sales,day two day two was Black Friday and we,spent exactly fifty dollars but our CPM,was pretty high at 22 dollars this is,probably due to everybody our,advertising on Black Friday Also our CPC,was five dollars and it should be like,10 to 20 cents and our CTR was 0.45,percent when it should be at least one,percent on a Shopify dashboard we had 80,store sessions One ads at cart and zero,sales day three we spent fifty dollars,and got an even higher CPM but our CPC,was lower and CTR higher but these are,still very bad stats but on the Shopify,dashboard things started to look better,we got 70 store sessions five add to,cart three reach checkout and one sale,day four going into day four we again,got a 21 dollar CPM so I decided to cut,the ads at seven dollars spent in total,we had spent 111 dollars to make one,sale I got back to the drawing board and,decided that things needed to change day,five I was spending all day studying,Tick Tock ads and Tick Tock strategies,as well as making new ads so we had zero,dollars in ad spend day six on day six I,was ready with new ads and a new,strategy I decided instead of using my,post I would just create the ads,directly from the ads manager I also,added Canada an automated creative,optimization then I also raised the,budget to a hundred dollars a day so I,could lose my money faster after,spending twenty six dollars I decided to,cut the campaign since the CPC was too,high after spending 140 dollars to get,one sale I decided that it was time to,try a new product,day 7 on day seven the new product and,website was ready to be tested so we,spent 77 on ads and had a pretty good,CPM bad CPC and bad CTR on a Shopify,dashboard we had 107 store sessions with,five add to cart and two reach checkout,and zero sales day 8 on day eight I,created new ads and published them then,with only five cents an ad spend two,video views we got our first sale then,we got another sale and another sale and,another sale and we ended that day with,202 dollars in Revenue,but with the cost of ads fulfillment and,payment processor we have a solid 3.96,in profits here's the profit and loss,sheet for this challenge so we lost a,total of 216 dollars and that's why you,need a budget of minimum one thousand to,two thousand dollars when doing paid ads,but most people don't have that kind of,money lying around and that's why I'm,gonna retry organic Drop Shipping with,Tick Tock in my next video and this time,we're gonna do it with a US SIM card so,we can Target the US from Europe I,upload videos every Friday at 4 pm ESD,so subscribe and hit the Bell to get,notified about the video next week if,you have any questions or just want to,learn more join my Discord Link in the,description by the way this video right,here has,4193 likes maybe you'll like it too,thank you for watching have a great day,and I'll see you Friday
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