How To Use TikTok Ads For Your Brands - 5 Different Ad Formats & Tips
hello everyone welcome to technic four's,learning in the previous videos i've,talked about the tick tock ads the,basics and benefits of advertising on,tiktok and i've showed you how to,advertise on tick tock step by step now,let's take a look of the different ways,to advertise on tick tock let's get,started,let's get into what tick-tock ads,actually look like tick-tock offers a,variety of different creative ad formats,for brands and businesses to explore,you've likely seen most of the different,types of your daily tick tock scroll up,here are five types of tick-tock ads we,have in feed ads brand takeover top view,branded hashtag challenge and branded,effects,with a variety of different options to,choose from it's hard to know which ad,format is best for your brand which is,why we dive into different types of,tick-tock ads and how they can work for,your business first in-field ads are the,video ads that appear in between user,videos as you scroll through your for,you page if you are unfamiliar with,tick-tock and the for you page in feed,ads are very similar to the ads you'd,see while tapping through instagram,stories you can get super creative with,inpeed ads you can include multiple call,to actions and make your video anywhere,between 9 to 15 seconds,having the opportunity to include a call,to action is a huge advantage for,example you can encourage users to shop,now download your app or visit your,website right from tick tock one thing,to keep in mind is that like any other,video on for you page in feed ads can be,scrolled past or skip pretty quickly you,only have about two to three seconds to,catch your audience's eye before they,keep scrolling in feed ads should be,full screen and should be enticing,enough to stop users from scrolling past,your content another positive to infeed,ads tiktok users can like comment share,and interact with your video just like,any other video on the for you page,here's a quick tip work with influencers,for your in feed ads,next we have brand takeover,have you ever opened tick tock and,receive an ad right away if so those are,brand takeover ads,brand takeover ads appear upon opening,the app presenting a full screen video,to your targeted audience they're one of,tick talk ads best option for delivering,mass awareness and driving direct sales,since you can place your messaging right,in front of your target audience not,only do this ad show up as soon as users,open tick tock but they can also appear,on the forum page as still images gifs,or videos including a clickable link,driving users to a landing page or a,hashtag challenge within tiktok brand,take over ads are exclusive to their,category which means that tick-tocks,make sure users don't see more than one,brand take over per day with brand,takeover ads you can expect a lot of,eyes on your content with a little,competition if you're just starting out,with tick-tock ads brand takeovers may,not be your first choice because while,super effective brand takeovers do come,at a high cost if you're a bigger brand,with a large marketing budget they are a,great option for fast growth and,reaching a large group of tick-tock,users next we have top view,top view ads are new advertising options,that builds on brand takeovers what,makes top view ads different is that,unlike branded takeover ads tick-tock,users aren't bombarded with an ad as,soon as they open the app tab view ads,are the first in-feed post after three,seconds it shows up at the top of your,forum page tick tock's most premium real,essay with up to 60 seconds of full,screen video with autoplay and sound,then we have branded hashtag challenge,branded hashtag challenges are,one-of-a-kind advertising opportunity,exclusively to tick-tock you've probably,seen branded hashtag challenges,displayed on tick-tock's discovery page,similar to regular hashtag trends and,challenges on tick-tock branded hashtag,challenges offer both organic and,sponsored opportunities for brands,they're a great way to encourage user,generated content and build brand,awareness the best part about brand,hashtag challenges you can have a ton of,fun with them they are an awesome way,for brands to collaborate and seamlessly,integrate themselves into the tik tok,culture and community,and lastly,branded effects tick tock now offers,branded shareable stickers ar filters,and lenses in their advertising mix,similar to snapchat's branded lenses,tick tock's branded defects allow brands,to design their own custom filter on the,app branded effects can be live up to 10,days at a time and are an awesome way to,encourage users to directly interact,with your brand in a fun way,and there you have it different ways to,advertise on tick tock have you tried,tik tok what are your thoughts so far,leave it on the comments down below and,before this video ends did you know that,you can run live on-demand scheduled,webinar replays with hands-free,automation and the breakthrough sales,getting features with no hosting,required,and has d
Let's move on to the first section of tiktok ads size
TikTok Ads 3X Retargeting Strategy (NEW - Q4 2022)
TikTok Ads 3X Retargeting Strategy (NEW - Q4 2022)
hello everyone today we're gonna see how,you can create a marketing campaign on,tickle guys I've spent over 2 million,dollars in the platform I've seen that,actually is a very effective way to,squeeze some more conversions out of,your campaigns as well as create that,omnipresence which is very important,since the the poster OS world so yeah in,general we're gonna go higher gonna,actually create a marketing campaign,what's the best audience to put why,exactly and you should actually thinking,of creating a reminder campaign and when,it's not the really ideal way to and,when it's not ideal to actually create,one everything from other contractor to,the whole thing so let's dive actually,right into it why remarketing why you,should actually even do remark in the,first place and marketing is a great way,to get people that have interacted at,some point with your business through,that that you've shown them even you can,really so you can help them remind so,you can remind them of your brand your,product so you can make convert,detection average seven to eight times,and four Summoners actually takes the,action and breaks something from here so,you need to remind them as mass as,possible so you need to be on top of the,mind all the time and we'll create that,brand image so they can actually buy,because the first time they die this I,had might not be a in the position to,actually buy a product but in the sixth,or seventh time it might be now in the,position and to buy your product when,they have interact a bit more with your,brand or in jam and better ready to buy,your product so it's very important to,create remind campaigns of course since,the iOS 14 and played those audiences,have become more inefficient but I think,there is you can still find efficiency,in remarkable audiences especially as,you spend a lot of money on advertising,or to really create that omnipresent,approach even if it doesn't mean they'll,be us converting as it was you know,before the buyers I've seen some very,good results especially as The Tick Tock,app platform becomes better and just as,a just as an app platform really and you,know grows and becomes other level that,it is able to scale and I seriously I,think it's very very something that you,should try and experiment with because,we are seeing great results so let's see,how you can actually do that the first,thing that you need to do is to create,your audiences so if you go to assets,and you go to audiences you're gonna,have the ability to create audience here,so what are the best audience that you,should Target on Tick-Tock remarketing,so the first thing that before going,into that I recommend if you not spend,at least two or three weeks and running,traffic to call and score people don't,even you know don't even don't even,think of factors starting a marketing,campaign because you you won't have any,past data of your of the people that,actually interacted and with your ad so,it will be very small audiences which of,course foreign,campaigns are much smaller audiences but,the point of remarketing is not to find,your lessons to Market those that have,already interact with the business so we,can push them to convert if they didn't,in the first interactions with their,brand so you should have you know,somewhere or in sizes though because,otherwise you will murder them very very,fast but we don't want frequency to be,so high frequency I mean you know the,amount of times that the ad is delivered,to the same people because you're gonna,get your Target on this annoyed and Tick,Tock as a platform it has an issue with,you know pushing a lot of high,frequencies just because it can't really,deliver it as effectively and as a,freely as Facebook and not just for,another whole discussion so the key,thing here to do to actually retain is,that you should run for at least a month,on Tick Tock to then you're going to say,they're creating a remarketing effect so,let's say create an some audiences and,then I will,so at first I also suggest combination,of model funnel audiences and Border,funnel audiences so basically mineral,founder would be for example someone who,has engaged with your ad click on your,ad viewed a percentage of your ad and,put on fund will be more convention,focused actions like either after cards,you need to check out a purchased all,that kind of jazz I would recommend just,combine these audiences so you can have,the best chances of getting out of,learning phase and with a decent budget,and then if you see efficiency and,grades that's for your remarking,campaign you can just separate those two,audiences and test them in different,aspects but at first I would just say,put it all in so you can have the,biggest follow audience that you can,deliver your ad and find the best,results really and getting out of the,learning phase and,non-dependent audience very fast so my,go-to first ones will be and clicks so,everyone will actually clicked on your,ad just because it's a decent audience,size and it's
After seeing the first section, I believe you have a general understanding of tiktok ads size
Continue the next second section about tiktok ads size
Profitable TikTok Ads Strategy - Tested and Explained
Profitable TikTok Ads Strategy - Tested and Explained
I went from losing money on Tick Tock,adds to massive profit in just one week,with this simple Tick Tock ads strategy,hey guys it's the economy here lately my,Tick Tock ads performance hasn't been as,good as I like it to be so I tried this,new strategy and let me tell you that it,performed amazingly I'm going to tell,you how to set it up also how it,performed day by day and also how to,optimize it so let's get started in,three two one yeah alright guys so I,have the strategy right here so we're,gonna invest a budget of a hundred,dollars per day all right and we're,gonna create two different campaigns one,is gonna be a conversions campaign and,we're gonna put eighty dollars on it but,it's gonna be an A B test forty dollars,in one asset and forty dollars in,another asset the first asset is gonna,be with custom targeting I'm going to,Target my ideal customer and the other,AD group is gonna have automatic,targeting okay I'm gonna let Tick Tock,decide which one is the audience that,will convert the most if this was four,months ago I will tell you to just,Target customer behaviors but Tick Tock,has changed lately and my ads are not,converting as well as they used to so I,want to give Tick Tock the chance to,find a new audience now I'm gonna put,six videos on this campaign right six on,the a test and six on the B test they,are gonna be the same exact videos the,only variable will be the targeting,these videos will be short they will be,8 to 15 seconds long and they are meant,to be the first impression that people,will have to my products and my brand,now we're gonna spend the other 20 on a,retargeting conversion campaign Target,only people that have clicked on the ads,or have viewed a hundred percent of the,ad so the 80 campaign is gonna be,feeding the 20 retargeting campaign the,retargeting campaign will have other ads,that are gonna be completely different,than the first impression campaign right,they are gonna be longer they're gonna,be more detail we will show the process,of making the product shipping the,products we will appear on the ads and,the objectives of this ads is to create,trust because on the first impression,they either click or watch the entire,video so they are interested right now,the other videos the retargeting ones is,gonna be to convince them that we're a,true company our products are made in,United States we're gonna ship it to,them they're gonna receive it it's gonna,have great quality we also have on the,retargeting campaign videos of people,actually wearing our products right so,ugc content to create trust even though,I'm advertising this specific product,this strategy works for everything all,right so whatever you your product is,follow the strategy look at what things,you have to pay attention to and change,it accordingly now I'm going to show you,how to create these two campaigns so we,will go to The Tick Tock ads manager and,create a new campaign in custom mode for,the advertising objective we will choose,website conversions give it a name to,the campaign conversions automatic and,general targeting and we're gonna create,a split text and click on continue the,first ad group is gonna be first,impression ads custom targeting all,right the link is gonna go to an,external website we choose our pixel we,choose our optimization event which will,be complete payment we want to optimize,for full conversions so the placements,we're gonna put select placement we're,gonna remove Pango and news feed apps,and then for the demographics I'm Gonna,Leave gender to all and I'm gonna choose,my ideal customers ages so household,income I'm not gonna change anything,here I'm just gonna add behaviors,hashtag interactions and I'm gonna put,the two hashtags that really convert,when I'm doing organic content which are,gym talk and also workout motivation all,right I'm just gonna Target these two as,you can see here the available audiences,from 27 million to 33 million and this,is only in United States so the audience,is big enough now we're gonna leave,targeting expansion off all right and,the daily budget is going to be 40 for,the optimization goal we are gonna,choose conversions a bit strategy is,going to be lowest cost,now click on next and just import all of,the ads or upload all of the videos make,sure that you point whatever product you,are advertising Point directly to the,product page okay in some cases you can,use a landing page but normally on Tick,Tock people when they see something and,they like it they are ready to buy right,away okay so don't make them go through,a lot of friction a lot of steps they,already like your product let them buy,them instantly and if they want they can,explore your website but you know give,them the option to buy right away we,leave the rest as it is and we click on,continue now we are on the split Test,Section so what is the variable that,we're gonna choose so we want to choose,a variable of targeting okay the,creatives are gonna be the same and also,the bidding optim
After seeing the second section, I believe you have a general understanding of tiktok ads size
Continue the next third section about tiktok ads size
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
How To Run TikTok Ads in 2022 - Beginners Tutorial (Complete Guide)
today we're going to cover everything tick-tock
ads we're going to go into shopify we're going ,to link our store we're going to make sure the
pixel is set up properly we're going to make ,sure that you can get amazing tick-tock results
for those that are new to the channel i'm davey ,foggerty my shopify stores have done over 400
million dollars in sales in just four years tick ,tock ads is the new kid on the blog usually we're
heavily reliant on facebook because it's such an ,incredible marketing tool but lots of people are
getting heaps of success with the new entertaining ,nature of tick tock ads so it might be perfect
for your brand this video is perfect for beginners ,we're not going to skip any steps but i'm also
going to go into some advanced things around ,content because that is so important to make sure
that you make tick tock ads work the first step ,you're going to want to do is set up your shopify
store if you haven't set up your shopify store ,just pause the video click the link in my bio and
set it up now we've got one set up through our ,lemon scrub series so it's got most of the things
ready we're just going to make sure that we set up ,tiktok properly so the pixel is firing once you're
in shopify the best way to go is go into apps and ,just write in tiktok simply download the official
tiktok app and click add sales channel this is the ,exact same as facebook nowadays this will bring
up this little tick tock section down on the left ,hand store of your shopify store if you don't have
shopify still carry on watching we're going to get ,into the nitty gritty in a second once this is set
up we can click this section here setting up the ,pixel the next step you can see that it's saying
connect tick tock for business this is where you ,need a new tick tock account already have a tick
tock business account you can just click connect ,but today we're gonna have to create a brand new
one so i'm just gonna click create new at the top ,enter my email address get the verification code
sent into the verification code here agree to ,terms and conditions and just click sign up you
can click connect down the bottom right and that's ,now created an ads manager business manager under
that email we can click create new ad account and ,we can select the country and the currency that we
want to be built in this is generally the region ,that you want to be targeting change the business
name to something a little bit simpler click sign ,up and connect you'll come to this data sharing
section which we've touched on a few times in my ,previous episodes just click enhanced or maximum
providing you've got the terms and conditions set ,up for something and then click confirm maximum
is obviously preferred this is how shopify shares ,data with ticktock this is referred to as capi
which is a partnership between shopify and the ,advertising platform click set up enter your final
details make sure you connect automatic payment ,click confirm and you should be ready to go now
to create tick-tock ads we're actually going to ,have to go back to the tick-tock ads manager so
we can go ads.tichtalk.com you can see that our ,ad account has already been created to make sure
that we do have the pixel set up properly what i ,do recommend is going to your website and just
like facebook there's something called tic toc ,pixel helper and it's a chrome extension that you
can download and check if your pixel is firing ,on your website if it's not you may need to go
and fix that initially just download the chrome ,extension and you can see that our tick tock pixel
is set up here shopify set it up for us and it ,should be firing this is a page view because we're
on a page when you add a product to cart it should ,fire the add to cart pixel or if someone purchases
you can test a purchase and it will also fire that ,pixel in the exact right way so now we're in
the tiktok ads account we can go ahead and ,create our first campaign campaign structures
are really important to talk about it's what ,separates good advertisers from bad advertisers
that alongside really effective marketing content ,the basic structure is you have a campaign which
is what objective you are striving for if you've ,got something like a real estate business
it might be leads you're trying to collect ,leads but we've got a e-commerce business
so we want to get purchases then you've ,got the ad set level which is basically the
targeting that you're setting up to complete ,that campaign objective then finally you've got
your ads that live within each of those ad sets ,these ads are different creative types that
you think are going to convert your customer ,so head to campaign when you're in campaign all
you need to do is click create here and you'll set ,up your first campaign you'll get prompted with
two options you've got simplified mode and custom ,mode we're going to w
After seeing the third section, I believe you have a general understanding of tiktok ads size
Continue the next fourth section about tiktok ads size
How to Setup TikTok Ads | 100k /Month Ad Strategy (Shopify Dropshipping) | Step-by-Step Guide
How to Setup TikTok Ads | 100k /Month Ad Strategy (Shopify Dropshipping) | Step-by-Step Guide
so with the rise of Facebook ad costs,and iOS 14 making it more difficult to,track conversions more and more people,are transitioning over to tick tock ads,and for good reason Tick Tock ad costs,seem to be significantly lower than,Facebook making it a lot easier to stay,profitable so in today's video I'm going,to be taking you step by step on how to,connect your Tick Tock account with your,Shopify store and then I'll even show,you the exact ad strategy that I use to,help me generate 2.5 million dollars in,the past two years so let's get right,into it okay so the first step is,starting a Shopify store if you haven't,already you can start one using the link,in the description below I'm going to,assume that you've already created your,store added your products and you're,just looking to start Tick Tock ads now,if you haven't already you can check my,last video where I teach you how to,start and create a high converting,Shopify store I'll leave the link for,that in the description as well so what,you're going to want to do next is click,on the apps option right here and you're,just going to want to type in Tick Tock,press enter then you're going to click,on Tick Tock buy Tick Tock click add app,and then you're going to want to add the,sales channel so the next step is,actually installing something called The,Tick Tock pixel that this allows you to,track customers actions on your website,for example when someone adds a product,to their cart when they initiate,checkout or even when they purchase,something from your store these are all,very valuable actions that you need to,be tracking I created a full,step-by-step tutorial on how to add The,Tick Tock pixel to your Shopify store,the video is going to be linked right,here and it's only a few minutes long so,I recommend you watch that and then come,back and continue this tutorial okay so,now that we're on the campaign dashboard,we're going to click create new so since,we're selling a product we're going to,click website conversions we're going to,scroll down and we're just going to name,this campaign cold and brackets testing,I'll explain why we name it that later,we're just going to leave everything,else how it is and press continue so,we'll name the ad group at the end of,this we're just going to scroll down,click external website we're going to,select the pixel that we set up in the,last video and then we're going to click,the optimization event complete payment,which is just tick tock's version of,saying purchase then we scroll down,we're going to select the placement and,we're going to tick everything else off,except for tick tock because we just,want to show our ad on The Tick Tock,platform then we'll continue to scroll,down now I like to Target Canada and the,United States just because that's that's,where most of my sales come from I'm,going to scroll down we're going to,leave the languages as all as they are,both English-speaking countries we can,leave the gender as both as of right now,even if you're selling like a female,product you want to just leave it as all,just because if a guy sees the product,they might want to buy it for their,girlfriend or wife so it's better just,to leave it as all right now and then,you can later diagnose your analytics,and see where most of your sales are,coming from and then determine who you,want to Target there on out but for,right now let's just leave it as all,then you're going to scroll down and,you're going to select the ages 8 to 24,and above we're not going to select 13,to 17 just because there's no point in,spending money and showing our ads to,kids that don't have money and at the,end of the day every dollar counts and,we want to be as profitable as possible,so I've noticed that when you target,these kind of Ages of kids that they,just kind of spam your accounts and just,say that your item's too expensive,nothing's ever going to be good enough,for a 13 year old so rightfully so so,we're just gonna Target 18 and plus and,you're gonna scroll down you can,actually Target household income and,this can get really interesting because,you can like really Target top five,percent of the United States so if you,have a high ticket item you can select,that but at the end of the day we're not,going to get into that we're going to go,through the basics and just kind of,Target as broad as we can now this,section where it says audience you can,include like lookalike audiences custom,audiences and retargeting audiences this,is going to be really effective when it,comes to retargeting your customers for,example when someone adds a product to,cart but they don't buy you can actually,build an audience and then send them a,custom ad towards that I'll go over that,in another video but for right now we're,not going to include that right now,we're gonna look at interest and,behaviors and this is where things get,interesting you can really Target,specific niches so for example if you're,selling something in the makeup Niche,you can literally
After seeing the fourth section, I believe you have a general understanding of tiktok ads size
Continue the next fifth section about tiktok ads size
we all know what time of year is coming,up and if you don't know it's called Q4,which is quarter four of the year which,is when the most advertising dollars are,spent across the platforms like Tick,Tock Facebook Instagram YouTube and,Google and Q4 is one of the most,profitable times of the years if you,understand how to do it right and create,an offer that actually converts so that,way you can scale up during the holidays,in fact eCommerce sales were up over 870,billion dollars just last year and that,is only expected to grow going into Q4,so in today's video we're going step by,step and breaking down a free Tick Tock,ads course for you to apply towards Q4,with insights breakdowns account,structure and the actual overall,strategy so that way you can actually be,a dominating Force against your other,competitors in this video is for anyone,who is just starting out considering,using Tick Tock ads for Q4 or wants to,learn more about how the process works,because Tick Tock is so frequently,changing and updating its algorithm and,making adjustments to its ads manager we,wanted to provide a full strategy just,in in time for Q4 so that way you can be,fully up to date with the exact,strategies you need to know so without,waiting any longer let's get into it,now if you don't know who I am my name,is Chase chapel and over the last seven,years our agency and training has been,managing over 200 million dollars in ad,spend and has generated over a billion,dollars in sales for our clients whether,they're in lead gen B2B e-commerce or,local or even an app campaign and we,work with some of the largest brands,that you know and love whether it's,Brands like Waterboy octi Power Crunch,we literally go through and optimize and,scale up campaigns for a very successful,brand so that way they can achieve six,seven eight figures in sales and,everything that we'll be sharing this,video is all data backed so that way you,have the most clear insights on what,changes next steps forward you need to,take with your Tick Tock ads and by the,way if this video gets over 100 likes in,the first 24 hours then I'm going to be,doing a giveaway to our free Tick Tock,ads course so that way you can get full,access and I'll be giving away a free,strategy session as well and that's over,two thousand dollars in value if this,video gets over 100 likes in the first,24 hours and make sure to comment down,below your your goals for Q4 and what,you're looking to achieve with your,brand alright so here we are the free Q4,Tick Tock ads course and my name is,Chase Chapel founder of surge IO and,travel digital marketing and what is my,experience with Tick Tock ads well we,spend anywhere from 200 to 450 000 per,month on Tick Tock ads for our clients,not only that but we've placed in the,top 10 Tick Tock ad campaigns in the US,nine different times for our clients,that's literally where we show up on the,top ads as the very first few ads and,that is you know really possible due to,the amount of spend the results and,being able to achieve these kind of,campaigns and in fact we work with all,types of Brands and have access to over,100 plus different Tick Tock ad accounts,through our training and agency whether,it's local ads running campaigns with,you know proximity to the region that,they're in trying to get people in the,door or if it's an app ad where we're,optimizing for app installs and trying,to make you know the app the number one,on the app store or like eCommerce ads,where we're literally able to scale up,and see an Roi return an ad spin that is,profitable for our clients or like,Legion where we're generating calls or,generating cells for a high ticket,product in fact with one campaign we've,spent over 339 thousand dollars to get,49 000 conversions we literally break,down these exact strategies and release,them for free as well but alongside that,even with the hundreds of Brands we've,scaled to six and seven figures we break,down the exact results and share the,insights from every type of client when,we achieve those results where we've,literally gotten clients by million,views and twenty thousand emails in a,single day 38 000 pre-orders in a single,day from Tick Tock where we've had,clients get 3.7 million views 5 million,views we've had other clients be able to,scale from twenty six thousand to ninety,three thousand dollars in a single month,if you can imagine how fast your brand,could scale it's very achievable we've,had other brands be able to achieve 716,leads for a dollar 82 cost per lead,we've seen cost per clicks as low as 2,cents to a cent cost per click with,under one dollar cpms Yes you heard that,it is like old days Facebook with some,of these strategies not only that but,other clients have told us that they've,scaled 160k in the first month and then,we've had other brands tell us you know,they're achieving 500 to a million,dollar months all from the exact,strategies we're going to be sharing,and then other brands that are posting,organic videos g
After seeing the fifth section, I believe you have a general understanding of tiktok ads size
Continue the next sixth section about tiktok ads size
Scaling Tiktok Ads to $10K/day with Affiliate Marketing
Scaling Tiktok Ads to $10K/day with Affiliate Marketing
hey guys welcome back this is pretty,much a second part of um the tick tock,ad strategy that i have made the first,video you probably most likely watched,the video if you're listening to this,video,so in that video what i mainly did was,just gave you guys an intro how to get,things set up,and so there's some of you guys that are,you know doing like 50 bucks now 20,bucks you know some couple conversions a,day,um but pretty much what i'm gonna do,here is i'm gonna split into two videos,uh sorry two sections the first one is,going to be how to set up rules,it pretty much helps you scale and then,number two is how to scale,but before we get into scaling,the ad that you started running on the,first video you have to let that run for,at least five days i know i didn't make,that very clear at least five to seven,days just let it run if it's losing you,money it's fine let it run the pixel,needs to learn pretty much the pixel,understands who clicks on it who,converts on it and the more conversions,you start getting even though you're,losing money tick tock is understanding,okay i need to deliver this ad to people,that are 45 and are looking for a loan,right so it kind of figures that on your,own so you kind of have to give it a,little bit of grace and do a little bit,of investing in order to really see some,results so after that period this is,what you're going to do now so you've,made a tick tock you ran you got,conversions it's been five days now,you're kind of breaking even making,money that's exactly where you want to,be so now this is what we're gonna do so,the first part is pretty much,um,setting up rules,and um let's actually get into the setup,rules and then i'll dive in to do a,little kind of what's going on in my ad,account so,pretty much when you what you want to do,with rules,is,what they're meant to do is pretty much,making you from stop losing money,um setting,up your ads to,reset every day so i mean like here,so here's the first rule no results stop,loss so,pretty simple it says if the total cost,of the ad group,is greater than ten dollars,and the results is less than one turn it,off so what it's saying is like hey if,you spent more than ten dollars on an ad,group and it's not bringing you a,conversion so it's not bringing you any,money turn it off and usually ten,dollars is enough to understand if it's,so this is i mean here i'll edit it just,so you guys could see so pretty simple,remember you want to do this,all active ad groups,right you know here i could just even go,to create one,so i'll do all active ad groups,if total cost of each object today so,you want to specify this today is,greater than ten dollars,and,the results so you don't want to turn,everything off that spent more than ten,dollars you want to turn off everything,that spent ten dollars and didn't get a,conversion so now you go to results,so results today is less than one pretty,much which is zero,and actions notify me you want to turn,off so any all active ad groups if they,reach these conditions turn off and you,want to run this every 30 minutes,and no don't notify me unless you want,to get a ton of emails,and then rule name,what i call this is no results,stop,loss,at 10,and just hit complete and then save i'm,not going to hit that because i already,have one,now,so the second rule is called false,negative so what will happen now is,let's say your campaign is running,it spent ten dollars,got zero conversions and the rule turned,it off but then five minutes later,it got a conversion so somebody that,pressed on it took a long to fill out,anyways it got a conversion now so now,you know now your rule is like hey this,cam ad group is actually good and so,your rule flips it back on i don't know,if that makes sense so,i'll kind of so pretty much if today if,total cost today is ten dollars,and cost per result is under eight,dollars turn on so this is pretty much,it here i'll create one,so again this is gonna be to,inactive ad group so it's like hey the,ad groups that already got turned off,let's see if they're profitable again,so total cost of each object today,is,greater than ten dollars,but,the cost per result,today is,less than eight dollars so if it's,saying hey if a campaign spent ten,dollars,it's getting cost per results under,eight dollars turn it on,right and then you want to turn on,run this every 30 minutes don't notify,me and you could call this false,negative,eight dollar cpa complete right i'll,just create another one just,name exists,one,complete and then make sure you hit,confirm,bam it creates automatically created so,see i have two here but i'm gonna turn,this one off because i already have one,now what you want to do is create a stop,loss,um,so,what this is pretty much if total cost,today is,by the way sorry for the echo and the,noise i'm not using any mics this is,just my macbook,audio so i apologize for that,so what this is saying if total cost,is greater than 10,but the cost per result,is,also greater than 10. so it's pr
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TikTok Ads For Fashion Brands
TikTok Ads For Fashion Brands
hey this is archie and today we're going,to talk about how to run ads on tiktok,for fashion brands yes it's going to be,specifically for fashion brands so if,you have a fashion brand where if you're,running ads for a fashion business then,this is a video specifically designed,for you now it's going to be a pretty,comprehensive video probably quite a,long one because i'm going to cover,every single important point to run a,profitable ticket ad campaign starting,from your business account and finishing,to your ad creatives how to create them,how they should look like and many more,things that will be following so take a,piece of paper pay attention stay,focused and let's get started now,because i want to simplify this process,i'm gonna show you step by step how to,do this so the first step is to head,over to the techclock.com,business now there are two options here,one you ever already created an account,and in that case you just need to select,it or you have to create a new business,account so you'll go to this page you'll,click on the create new button,highlighted with this kind of branded,color from tick tock you'll be sent to,like another page and here you'll have,to create like your article page i,already have a business account that's,why they are gonna ask me just to choose,it but you'll just need to you know,create for your email your name your,business information and you'll get your,business account ready for running ads,it is a pretty self-explanatory process,so i'm gonna click on my you know,business account right here,i'll be sent to the ads manager because,i already have the ad account but i'm,going to explain real quickly about the,business center because this is a pretty,important aspect of like the tick tock,ecosystem so if i click right here on,this small icon that looks like a bag,which says business center i'm gonna be,sent to like this page where first of,all i need to select my business account,because i'm working with clients all,over the world,but you're pretty much if you're running,ads for yourself you'll have only one,account which is enough so here you'll,see a pretty similar kind of dashboard,as you would see on facebook ads if you,are running it or if you run it on that,platform so here on you can,see like your members you can add people,if you have a team where if you have,other people that are running ads for,your business then you could click here,on members and then invite someone by,adding their email giving them access to,your tick tock ad account your ticket,page and you know all the other aspects,that they will pretty much need in order,to run ads for your business,now once i covered a little bit about,the ad account this is something that i,want to talk next so the second step so,the first step we said that we need to,create a business account the second,step is to create the ad account so as,we would you know have a physical system,on facebook where we have our business,page then under the business page we,create our ad account it is kind of the,same thing with tick tock so we want to,create our ad account to do that under,the assets we want to click on the,advertiser accounts so here i already,have an account but in your case if it's,a completely new ad account you'll have,to create a new one so you'll click on,this add advertiser account like it's a,button highlighted with again with your,brand color you will click on create new,next you'll add the name the time zone,the currency you know the place of,registration i'm talking about your,business the company name the website,the industry you'll click next and,finish it is a very easy process the,other things to mention here is tiktok,accounts when you're creating your,business account you can link your like,you know business page with your,personal page so that's something that i,would recommend because afterwards it's,quite easy to run ads from your tick,tock page using your post so you could,like grow your you know your followers,like have that social proof other things,then that if you're giving access to,someone make sure you give them access,also to your ticktock account so that,you they could also run ads from your,particular page otherwise they will need,to create an identity now i'm gonna talk,a little bit later on about the identity,it's something different from facebook,ads it's something pretty cool generally,speaking you could run ads even without,with a tick tock page which is really,great so now let's go to the ads manager,i'm gonna click right here on the,advertiser accounts and then i will,click here at the ads manager now the,next step that we want to do is pretty,much going straight forward into,creating our first campaign and now once,i am here in the ads manager the next,step that we have to implement is,creating our first campaign or maybe the,second campaign or third campaign,depending on you know your history,depending on how long you've been in the,tick-tock ad space so just to clarify a,few thi
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